Himanshi Raj is the General Manager of Operations at Seller Interactive, where she oversees day-to-day operations. With over 12 years of experience in client management and eCommerce, Himanshi has proven skills in managing teams and achieving business goals. She holds a Bachelor of Journalism and Mass Communication degree from Amity School of Communication and certifications in Social Media Marketing and Digital Marketing. In her free time, she enjoys traveling and trying new cuisines.
As a business owner selling and marketing on one of the biggest ecommerce websites, you'd want to protect your brand reputation as much as possible. This includes giving your buyers an extra layer of security and peace of mind about the products they buy using some sort of protection program.
Enter the Amazon Buyer Protection Plan.
This program offers buyers warranty protection for the products they purchase. It makes your brand more appealing, boosting your sales, profits, and reputation.
However, as with any business venture, selling on Amazon comes with risks, even with protection plans in place.
We'll help you familiarize yourself with these programs and determine the best way to protect your brand.
What is a Protection Plan on Amazon?
An Amazon protection plan is a product insurance service provided by companies like SquareTrade, Assurant, or Asurion. Buyers can return a product for repair or reimburse it to get a brand-new item.
Typically, buyers can get the protection plan either at the time of purchasing the item or within the initial 30 days. They must also fill out an online form and submit claims for approval.
Does Protection Plan Cover Shipping Costs?
Yes. All three companies mentioned say they cover the shipping costs of the products. That said, things may differ depending on the item or type of plan, so asking before purchasing is always recommended.
Amazon Protection Plan vs. Brand Protection
You might come across two terms that seem similar but are different: Amazon Protection Plan and Amazon Brand Protection. They may have similar goals (protecting your brand), but understanding their differences helps you choose the best solution for your needs.
Amazon Protection Plan offers buyers a warranty for the products they purchase.
Amazon Brand Protection offers sellers protection from hijackers and counterfeits.
How Does the Amazon Protection Plan Affect Amazon Sellers?
While Amazon Protection Plans are intended for buyers, they will still affect sellers, directly affecting their sales and reputation. Here's how.
Earn Customer Trust
On the positive side, most buyers will trust your brand because they feel confident in a protected purchase.
Boost Sales and Brand Reputation
Ensuring your potential buyers' protection naturally increases sales, profits, and a positive brand reputation. These qualities can all bring a significant change in your overall business goals.
Starts Only When the Manufacturer's Warranty Expires
Meanwhile, a protection plan from Amazon can be a disadvantage because it may not begin until the manufacturer's warranty ends. This means there's an unprotected period, exposing the buyer to potential extra fees and frustration.
The Amazon protection plan work is conducted by 3P providers, which may cost more because Amazon pays them for the insurance services. Absorbing the cost of product mounting repair and replacement product within the plan's coverage is another reason.
May Result in Suspensions and Negative Feedback
Sellers are required to comply with Amazon's policies on protection plans. This ensures that you're working with approved providers. Failure to do so may trigger an Amazon account suspension, downgrade in sales, or negative customer feedback. Sellers are also responsible for ensuring that the provider fulfills their duties.
Overall, Amazon protection plans benefit both the seller and buyer. But it's also crucial to carefully look at the potential risks and prevent them from ruining the plan.
What Else Can You Do to Protect Your Brand on Amazon?
There's always a counterfeiter or hijacker waiting to disrupt your listing and make you lose any potential buyers. Not only that, if buyers think these hijackers or counterfeiters are legitimate resellers of your products, you won't have control over the quality of what they sell. This could affect the buyer's impression of your overall brand.
You can choose whether to take matters into your own hands or hire someone to manage it for you. Whichever choice you make, it's ideal to do what you can to protect your brand and listing.
1. Hire an Amazon consultant
Amazon consultants are well-versed in Amazon's policies and procedures, and they'll be able to help you navigate your way through the system. If you're looking to protect your brand but don't know where to start, Amazon consultants are your best option.
When you entrust your account to these consultants, they're sure to keep your seller profile healthy. You can get more traffic, optimize your listings, avoid any issues with your account, and provide good customer service to your buyers.
2. Take advantage of the “Buy Box”
When there are multiple vendors selling the same product, there's competition for the buyer's attention and a range of prices available. If you're selling your product and you always have the buy box advantage on your side, your listing will get more recognition and generate sales.
3. Apply for Brand Registry
If you are the owner of a brand, you can protect it by enrolling in Amazon's Brand Registry program. Once you register your brand, Amazon recognizes you as the legitimate owner. Whatever details and descriptions you input for your product will serve as the original description for it.
While this doesn't help eliminate other sellers from hijacking your listing they can't make any changes regarding your product's description and details. This means that all your enrolled products will only show the descriptions you created, even if you're not the one selling them.
4. Message Unauthorized Resellers
One way to scare off unauthorized resellers is by sending them a message asking them to take down their listing of your product. You can politely ask them to take it down, but if you want a more efficient way of doing so, you can send a message that appears to come from a lawyer. When legal matters are involved, these unauthorized resellers are sure to take your message seriously.
Protecting your brand is crucial to the success of your business.
With a platform like Amazon, your brand and potential buyers are vulnerable to product damages, counterfeiters, and hijackers in the marketplace.
Some steps you can take are listed in this article, but if you want to do all of them without having to spend so much time, hire an Amazon consultant to do it for you instead. Contact us today for your Amazon Marketplace Solution!
Amazon sellers should understand the importance of maintaining a healthy seller account to ensure the success of their business. However, managing Amazon FBA shipments can be challenging, especially with the risk of account suspension hanging over their heads.
Knowing the factors contributing to account suspensions related to FBA shipments is crucial. By familiarizing yourself with these risks and taking proactive measures, you can sidestep potential pitfalls and maintain a strong seller performance on the platform.
In this article, we will discuss five practical ways that you can implement to efficiently manage your Amazon FBA shipments and avoid potential account suspension. With these insights, you can confidently navigate the Amazon FBA program and build a thriving business.
Prepare the Amazon FBA Shipment To Be Sent to Fulfillment Centers
To sell products on Amazon FBA, you must first prepare your inventory for shipping to an Amazon Fulfillment Center. This process involves careful planning, organization, and attention to detail to ensure your products are received and processed efficiently. Here are some tips to help you prepare your inventory.
Check Product Condition
To avoid any problems (and even account suspension), before sending your Amazon FBA shipment to an Amazon Fulfillment Center, ensure your products are in good condition. Carefully inspect each item for defects, damages, or discrepancies that might lead to customer complaints or returns.
Product packaging and labeling requirements should adhere to Amazon guidelines to help you maintain a healthy seller account and avoid mishaps like suspensions or additional fees.
Print Shipping Labels Correctly
Correctly labeling your products is crucial for a smooth shipping process to Amazon Fulfillment Centers. Here's how to do it right:
Remember, correctly labeling your products and ensuring your products meet Amazon's packaging and dunnage guidelines helps Amazon process your FBA inventory efficiently and reduces the risk of errors or delays. Adherence to Amazon's shipping policies also contributes to a positive customer experience and can help you avoid account suspension.
Manage Amazon FBA Inventory Efficiently
Managing Amazon FBA inventory can be challenging, especially for Amazon sellers with many products. Keeping track of stock levels, sales, and shipping is vital to avoid running out of stock or overspending on storage fees. To manage your inventory efficiently, check out these suggestions.
Optimize Inventory Levels
Effective inventory management is crucial to prevent account suspension on Amazon FBA. You should monitor your inventory regularly to ensure you have enough stock to fulfill orders without causing excess inventory at Amazon's Fulfillment Centers.
Track product demand and sales to calculate the optimal stock level to maintain at the FBA warehouses. Establishing solid supplier relationships is essential to ensure you receive quality products consistently and on time.
Process Orders Within the Deadline
Shipping goods and products to Amazon Fulfillment Centers within the specified deadlines is crucial for maintaining a good seller account status.
To avoid delays in shipment processing, create an accurate shipment plan in your Amazon Seller Central account. This plan should include shipping method, carrier fees, and box dimensions.
If you're unsure about shipping costs or need help with the process, consider hiring a good freight forwarder to facilitate the shipping process.
Ship to Amazon FBA Warehouse Using the Best Carriers
When shipping products to an FBA warehouse, choosing a reliable carrier to get your goods there promptly and cost-effectively is important. Keep a close eye on the aspects we'll discuss below to ensure a smooth and successful experience with Amazon FBA.
Compare Shipping Carriers To Manage Shipping Costs
When preparing your Amazon FBA shipment, it's essential to research and compare various shipping carriers to find the best fit for your needs. Factors to consider include shipping costs, estimated carrier fees, and the shipping process. Analyzing these aspects will help avoid unexpected additional fulfillment fees and delays on your Amazon FBA business getting your inventory to Amazon's Fulfillment Centers.
Test Shipping Accuracy
The success of your Amazon seller account and FBA inventory depends on shipping accuracy to an Amazon warehouse. Therefore, it's crucial to test the accuracy of your shipment plan and process to avoid fulfillment errors and potential account suspension.
Use Amazon’s Built-In Tools on Your Seller Account
Amazon provides built-in tools for managing your Amazon FBA shipments and avoiding potential account suspensions. These tools can help optimize your inventory management, streamline the shipping process, and improve your overall performance as an Amazon seller. By effectively leveraging these tools, you'll reduce the likelihood of running into any account issues related to FBA shipments.
Use Amazon’s Inventory Management Tool
The Amazon Seller Central platform offers an Inventory Management Tool to help you manage your FBA inventory efficiently. WIth this tool, you can monitor stock levels, update listings, and set reorder points to ensure your inventory arrives at Amazon's Fulfillment Centers on time and in the right quantities. Additionally, this tool helps you avoid storage fees and minimize excess inventory by optimizing your stock levels in line with customer demand.
To find this tool, navigate to the “Manage Inventory” page in your Seller Central account where you can view your current stock levels, make updates, and set reorder points. Optimizing this page can help you maintain a healthy balance of inventory that aligns with your sales projections.
Use Amazon’s Shipment Creation Wizard
Amazon’s Shipment Creation Wizard simplifies the shipping process by guiding you in creating your FBA shipments step-by-step. This tool helps you in creating shipment plans, and determines how many units and boxes to print labels for.
When using the Shipment Creation Wizard, several factors are automatically calculated for you, such as estimated carrier fees, box dimensions, and shipping costs. This will help you accurately estimate FBA shipping expenses, and choose the appropriate shipping method and carrier for your products.
Use Analytics and Monitoring Tools To Improve Performance
Proactively monitoring your Amazon FBA performance and analyzing relevant metrics are crucial in avoiding account suspensions and improving your overall business. Amazon Seller Central offers analytics and monitoring tools to help you make informed decisions about your FBA shipments.
For example, you can analyze your sales data and customer reviews to identify trends and areas for improvement, allowing you to make necessary adjustments to your shipping strategy. Additionally, you can monitor your shipping performance and catch potential issues before they escalate, such as delays or discrepancies in inventory.
Leverage Third-Party Services for Amazon FBA Success
When managing your Amazon FBA shipments, leveraging partnerships with third-party services is the key to maintaining smooth operations and avoiding account suspensions.
This section will discuss three types of third-party services that can help you streamline your Amazon FBA business: FBA prep services, warehouse and logistics providers, and Amazon account management Consultancies.
FBA Prep Services
FBA prep services are designed to help you prepare your products according to Amazon’s packaging and labeling requirements. Some benefits of using FBA prep services include the following:
Ensures compliance with Amazon's requirements;
Reduces the risk of account suspension due to non-compliant packaging;
Streamlines your shipping process; and
Minimizes shipping errors that could lead to customer dissatisfaction.
When selecting an FBA prep service, research their reputation, reliability, and pricing to ensure they are a good fit for your business.
Warehouse and Logistics Providers
Outsourcing your warehousing and logistics needs to a third-party provider can significantly simplify your Amazon FBA shipping process. These providers handle product storage, inventory management, and shipping on your behalf, ensuring that your products are securely stored and shipped to Amazon's Fulfillment Centers on time. In your search for a partner provider, look for these services:
Amazon FBA-specific services;
Amazon Seller Central account integration;
Real-time inventory tracking; and
Reliable shipping methods and carrier partnerships.
Utilizing a reputable FBA warehouse and logistics provider can optimize your supply chain, reduce shipping costs, and alleviate the stress of managing this aspect of your business internally.
Amazon Account Management Agencies
Amazon account management consultants provide expert advice and assistance in managing your Amazon seller account. Their in-depth knowledge of Amazon's policies and requirements helps prevent account suspensions and other issues that can arise from non-compliance. An Amazon account management consultancy can offer valuable guidance on the following:
Navigating Amazon Seller Central and managing your account effectively;
Creating a shipment plan to optimize your FBA inventory;
Identifying and mitigating risks associated with shipping to Amazon Fulfillment Centers; and
Proactively addressing account issues before they lead to suspension.
Investing in Amazon account management consultancy services can be an intelligent decision for your business, as they ensure you remain compliant with Amazon's regulations to maintain a healthy seller account.
Ship to Amazon FBA with Seller Interactive
Managing Amazon FBA shipments can be challenging, but the effort and hard work will be worth it to avoid account suspension. Following the tips we shared above can ease your work and worries about getting suspended.
To achieve hassle-free and cost-effective FBA shipments, consider partnering with us at Seller Interactive. Our services include full account management which includes understanding the complexities of shipping, inventory management, and compliance.
Call us and Elevate your Amazon FBA experience and avoid potential account suspensions today!
Images are one of the most crucial elements of effective Amazon product listings.
Shoppers on Amazon have tons of options right at their fingertips, and before they can even click on a product, they've already laid their eyes on product images. If you want to get ahead of the competition, having alluring, high-quality photos is paramount.
As the cliche says, a picture is worth a thousand words; for Amazon, a picture is its salesforce. Product images reflect the quality of your products, a reason why product photography should be as crucial as other methods of optimizing listings.
Below are ten amazing hacks that can help you with Amazon image optimization. Stand out from the rest with compelling product images now!
10 Amazon Image Optimization Hacks for Picture-Perfect Product Images
A professional photographer may have shot your product images, yet those same highly-priced images are failing to sell more products. This is because product photography is more than just stunning, expensive imagery; the photos also need to catch up to the platform's standards, which seasoned Amazon marketing consultants can help you with.
Let's explore ten expert-backed image optimization hacks to help you create picture-perfect product images.
Hack #1: Spruce Up Your Main Image
Amazon has strict rules regarding the main product image, but don't worry. Plenty of ways exist to make it stand out from the rest. Below are easy tips to make your image stand out without violating Amazon's image guidelines.
Only Show the Product
Avoid placing texts, props, borders, or items that show the scale of the product. The purpose of the main image is to focus on the product you’re selling.
Use a Pure White Background
Note that Amazon wants a specific white background for the main images. It should be set to RGB 255, 255, 255 (see Google's color picker or any color chart for reference).
Using the right kind of white is crucial since Amazon wants your product to look like it is floating in the interface. If you are no design geek, you can always outsource this task to experts who can edit your photo's background to the right color for a small fee.
Close Up Within the Image Frame
Amazon requires a product to take up at least 85% of the image frame. Avoid cropped images since they will make your product look small in the thumbnail that appears in your search and PPC ads. Ensure that your image is zoomable so shoppers can look into the details of your product.
A poor-quality image that can't be zoomed in can decrease your ads' click-through rate (CTR) and reduce the organic traffic your listing receives.
Stay Informed About New Guidelines
Keeping yourself updated and reviewing the Amazon seller support page is always a good thing, as the platform's image guidelines can change anytime.
Hack #2: Take Advantage of All the Image Slots
One of the most common mistakes sellers commit is not having enough images for their product listings. Some listings only contain 2 or 3 images; you do not want that in any of your own. Amazon gives most product categories seven or more image slots to take advantage of.
Use the opportunity to add as many images as possible so that your target shoppers can take a better look at your product from different angles and perspectives. You can have even more than sevenimages for your product listings, but shoppers will only see seven on the product detail page unless they click on additional images.
Quick Pro Tips
If you want to include product videos, note that one will use the 7th slot on your listing.
Upload images showing the front, back, and even the packaging.
Your goal in using the first four images is to visually demonstrate how your product will benefit the buyer's life and why it should matter to them. You can do so by showing the product used in different settings, backgrounds, or angles.
See examples of how we did this with some of our own products:
Images from Kitchables sell double-walled glasses that not only keep your drink warmer for longer, but are also shatterproof, scratch-resistant, and dishwasher-safe.
Product photos for our Ashtonbee Pee Pads clearly show what it can do for your baby. The images demonstrate how the pads are fully absorbent with their multiple layers, insulation, dryer-friendliness, and suitability for twin beds.
We not only state the benefits but also show them in a manner that is easy to understand and emotionally connect with.
Use Lifestyle Images the 6th and 7th Images
Your most critical images should be in the first 6–7 slots of your listing. Use them to sell the lifestyle your products evoke using lifestyle images instead of simply putting as many images of your products from different angles—this will not lead to maximum conversion. With lifestyle photos, you can effectively showcase your product's benefits.
There are two goals when using the last two images on your listing.
The first is to convey how the product would look in your customer's everyday life. You want to show how your iPhone case is going to look not just on their phone but also how it would look on their car mount and their office desk.
The second goal is to use elements in your product image to associate your product with a lifestyleconsistent with your brand.
Ultimately, it's all about how we feel. Your Amazon product listing must clearly and simply make a customer feel something compelling enough to result in a purchase.
Hack #3: Size Matters
Appropriate image sizing plays a vital role in how your product images on Amazon are viewed. According to Amazon, the right size should be at least 1000 pixels to be zoomable. When you use pictures that are too small, they may appear pixelated, disabling the zoom feature for desktops.
But even with the correct image size, the thumbnails won't look good without the proper proportions. Using the recommended aspect ratio, which is 1:1, is vital. You should also avoid uploading rectangular images on Amazon.
Inconsistencies in the image sizes will make your product look less professional and dramatically decrease your conversion rate.
Quick Pro Tip Showing scaled items next to your products can be essential in reducing returns and increasing the number of positive reviews. This way, you can communicate effectively about the actual size of your product.
Hack #4: Mirror Your Bullets for Mobile-Friendly Images
When it comes to indexing and ranking, Amazon puts a lot of emphasis on titles and bullets. Your images may not do much in bringing traffic to your listings; however, they can convert the traffic your listing receives. So if you're considering optimizing Amazon listings for mobile use, the best way is to make your images attractive and informative.
The product title and images on mobile are the only content that will appear above the fold. Typically, most shoppers never scroll down to where the bullets are shown. That is why it is crucial to highlight your products' advantages and the main benefits in the additional images.
Remember that mobile use and desktop use on Amazon are two different things. So be sure to optimize your product listing for both devices.
Hack #5: Let Your Buyers Envision Themselves Using Your Products
Understanding your market is crucial in crafting the perfect product images for your listing. Research your customers’ demographics, average income, beliefs, and more, and use the information you gather to help your images be more compelling to them.
For example, if your product is expensive and targets the upper class, be strategic with your lifestyle photos and use cozy and state-of-the-art backgrounds to represent your target market accurately. Let your potential customers see that the product they will buy from you fits their needs and lifestyles.
Hack #6: Leave No Room for Photoshop Fails
Many sellers use Adobe Photoshop to improve their product photos. However, there are things that you need to avoid, which we’ve outlined below.
Watch out for shadows. They easily give away your Amazon image’s flaws. So, ensure that your shadows fall where they are supposed to be. Otherwise, your image will look unprofessional.
If you are photoshopping props to accompany your image, ensure they are accurately scaled to maintain genuineness and visual harmony. Wrong scaling can give Amazon the impression that you are misleading customers about your product's size. This can result in returns and restricted Amazon Standard Identification Numbers (ASINs).
Hack #7: Avoid Typos
Refrain from letting a misspelling or grammatical error slip into your images. Proofread your copy through programs like Grammarly, or have them checked by at least two or more people you can trust before uploading.
Hack #8: Always Follow Category Requirements
Amazon has specific product image rules that vary per category. These include placements of shoes, usage of a mannequin, and nutritional labels. Amazon might make some changes without notifying its sellers, so always make it a habit to re-check the image style guidelines now and again.
Hack #9: Invest in A+ Content
Aside from the image slots Amazon provides at the top of the product detail pages, you can also utilize the A+ Content feature to upload other images—that is, if you are an Amazon Brand Registry member.
Say No to the Same Image
Avoid repeating the same images from slots in the A+ Content. Instead, use it to upload new, varied images to give your target consumers a more detailed look at your product.
Quick Pro Tip Use A+ Content to showcase the following:
Unique selling points
More lifestyle pictures
Instructions for use
Hack #10: Like Every Ad Campaign, TEST!
Lastly, it is crucial to note your listings' performance to know which work and which don’t. You can use various tools to do split testing or get Amazon product listing optimization services to do it in your stead.
You can also do it yourself by manually comparing data from the Detail Sales and Traffic Report. Use your gathered data to identify your strongest and weakest points and continuously improve your performance.
Bonus: Two Additional Tips When Optimizing Product Photos on Amazon
Any element you put into your images must have a specific purpose, which contributes to your goal. In this case, the ultimate goal is to sell more products.
Suppose an element in an image does not directly contribute to your sales or conversion. In that case, it is, at best, taking up valuable real estate and at worst, hurting your conversion rate.
Example: Our goal for Gator Cable products was to clearly communicate the product's primary features within the hero shot. Within seconds, the buyer can understand that this cable is HDMI on both ends and compatible with an Xbox, UHD TV, and more.
The bright red coloring also helps distinguish it from other cable products, quickly standing out in the crowd.
The secret to this is understanding exactly what you want to show your customers. Naturally, it's all about the benefits and how the product can meet a potential buyer's needs. So before taking different image angles, identify their purpose first.
Include Packaging To Stand Out, but With Caution
Amazon's rules aim to minimize cluttered and spammy-looking results pages. If you keep that in mind, you can significantly add to the effectiveness of your all-important hero shot! Add product packaging and other graphics to your images only if it adds to the aesthetics of Amazon’s search results.
For example, pick a color that stands out from the major competition. If your competitors all use white or black, consider including a box with a more vibrant color in the hero image.
When creating your Amazon product listing, you want images that can answer all the questions that your consumers might have in mind. From understanding the essence of image size to optimizing for mobile devices and leveraging different angles, these hacks will help showcase your products in the best possible light, increasing sales and customer engagement.
If you want to learn how to optimize Amazon product listings without any hassle, Seller Interactive is the agency you are looking for. We offer Amazon optimization listing services that will help your business scale. Our full-service Amazon marketing services give you a competitive edge in today's ecommerce market. Book a free consultation and talk to one of our account managers today.
Keywords are indispensable on Amazon. Without these precious words and phrases, your customers will have difficulty finding your product listings. This is where search engine optimization (SEO) and Amazon keyword ranking come in.
Developing and executing effective SEO strategies is crucial to achieving a high ranking on the retail giant. This increases the likelihood of more people discovering and choosing you over your competitors. However, note that SEO methods encompass a broad range of approaches, and what you employ on Amazon differs from those used on other search engines like Google.
There are specific techniques to ensure you get the most out of keywords on your Amazon product listings. So let Seller Interactive give you some expert tips on how to rank up on the platform’s search results.
Place brand names last.
One of the reasons you need help ranking for a keyword may be because you're using a brand name at the beginning of the product title. It's time to switch things up and place it at the end of the title instead.
You may feel skeptical about this tip. After all, Amazon recommends putting the brand name on your product title before any other keywords. But the truth is this is not a violation of any guidelines on the platform.
When Amazon rolled out its new guidelines, they suggested starting the product listing title with the brand name (or anywhere applicable for some categories) to increase your keyword ranking status. But this may prove to be more disadvantageous for your brand. Why?
People rarely search for brand names when shopping online. And this also applies to Amazon.
When you put your brand's name first, you sacrifice your most precious keyword real estate. Remember that optimizing your product title involves putting the top-ranking keywords in it.
So instead of prioritizing your brand name, put your wealth of keyword ranking status in front. Then end your title with your brand name.
Worried that this will get you delisted? Relax. As we’ve mentioned, you will not be violating Amazon's guidelines. If you're gunning for brand recognition as part of your business strategy, there are better ways to create a branding strategy that works. Read on to know more!
Learn what your customers are searching for on Amazon.
Taking the time to learn what your customers are searching for on Amazon is crucial for sellers to effectively reach their target audience and optimize their product listings.
Potentially high-converting keywords match customers' product search queries on Amazon. That's why sellers must align their keyword strategies to match these search terms. Doing so increases the chances of their products appearing in relevant search results, improving visibility and attracting potential customers.
When sellers match multiple keywords with the ones their target customers use, it also significantly enhances their rankings. This is because Amazon's search algorithm indexes relevant keywords based on various factors, including keyword relevance and customer search behavior, to determine which products to display in search results.
This strategic approach to backend keywords and overall keyword optimization allows sellers to compete effectively for search volume and visibility, maximize exposure, and ultimately drive more traffic and sales to their Amazon listings. They can do so even without using PPC campaigns.
Search for more long-tail keywords.
Including long-tail keywords in product listings and descriptions greatly benefits Amazon ecommerce sellers. These keywords are specific and exact phrases that are more targeted and less competitive than shorter, generic ones.
Long-tail keywords are about specificity, indicating that customers know what they want to buy. Mining long-tail search terms help sellers increase their chance of attracting highly relevant and qualified traffic to their product listings and get better chances of gaining conversion, leading to better keyword ranking.
In fact, one of our esteemed experts unveils a compelling strategy utilized by some of the most successful brands on Amazon—a technique that doesn't rely solely on main keywords.
Incorporating long-tail keywords can enhance a seller's visibility and competitiveness in the crowded Amazon marketplace. Generic keywords often have high competition, making it challenging for sellers to rank highly in search results. However, sellers can tap into niche markets and target an untapped audience by leveraging less saturated long-tail keywords. This could lead to higher sales and profitability on the platform.
Use Amazon keyword tracking tools.
Using a keyword rank tracking tool is crucial to improve your products' position in the highly competitive Amazon marketplace. It allows you to monitor the keyword performance of a given search term, enabling you to identify which keywords are working effectively and which ones may need adjustment or replacement.
An excellent Amazon keyword tracker shows you more than just keyword rankings. It can give you sales and revenue data, search volume, and degree of competition. It can even show you products you can sell using the keyword. These features help you make informed, data-based decisions.
Additionally, keyword rank trackers provide insights into your competitors' rankings. You can determine how many keywords your rivals dominate, allowing you to analyze their strategies and make informed adjustments to compete with them or carve your niche in.
Here are three popular tools you can use to track keywords that will help you in your journey to raise your product page rank in the Amazon marketplace:
Known for its comprehensive suite of Amazon seller tools, Helium 10 includes a powerful tracker because of its keyword research option. The tool also offers an extensive product research feature to help you find the right products to sell on Amazon.
Alongside its product research capabilities, Jungle Scout offers a keyword rank tracker at par with Helium10, allowing you to optimize your listings and outperform competitors.
AMZ Tracker's keyword tracking feature offers real-time data on keyword rankings, enabling you to identify trends and optimize your product listings accordingly.
These tools offer valuable features to monitor keyword rankings, gain insights into competitor strategies, and optimize your product listings for better visibility and sales performance on Amazon.
Amazon Keyword Ranking Is Achieved Through Excellent SEO Practices
The tips above are only some of the best practices successful sellers use to rank keywords. If you want to go beyond ranking and improve conversion, you have to learn advanced SEO techniques. This will require a lot of skill, time, and effort to accomplish.
But fear not! You can always take the short and sure route by working with a team of experts from Seller Interactive. Learn more about the advantages of using the right SEO for boosting Amazon rankings, and take advantage of our free SEO consultation today.
It’s no secret that Amazon continues to be the top online marketplace even after over 25 years. However, it’s also not a surprise that scammers, fraudsters, and identity thieves are coming along to ride on the world’s largest online retailer. As an Amazon seller, it’s best to know how to deal with these constant challenges because these hijackers can make an impact on your sales. The good thing is that honest and trusted Amazon sellers can now get Amazon Marketplace protection to safeguard your brand and products from the rising number of unscrupulous online buyers and sellers.
What is Amazon Marketplace protection?
Amazon hijackers and counterfeiters like to target legit sellers through black hat practices. And without enough protection, your brand can be put to risk. An Amazon brand protection program is something that you should invest in so you can closely monitor your brand against these malicious entities.
You’ve already worked hard to build your business in the marketplace, that’s why you must have a well-thought-out brand protection strategy. You may use the Amazon Brand Registry as part of your Amazon brand protection solution. The Amazon Brand Registry gives you full control over the presentation of your products online. As the official brand owner, you can also create an Amazon request that delists product listings that are not under your brand.
Registering to the Amazon Brand Registry can also allow you to make another Amazon request that involves the merging of other listings with the same product as yours. It lets your brand and products be more professional and have high-standard representation, thus, allowing for more sales and better customer ratings.
There’s so much more to just putting your products out and letting customers know about your presence in the marketplace. Continue reading and you’ll find out why building a good Amazon brand protection program can benefit you in the long run.
Benefits of Amazon Marketplace protection
Using Amazon Brand Registry as part of your brand protection strategy allows you to access tools that can help you better represent your brand, find and report violations, and share information to prevent future marketplace violations.
Accurate Brand Representation
The Brand Registry lets you take control of Amazon product pages that use your brand. It means that buyers are now seeing correct and more accurate information about your brand and the products you’re selling.
Improved Marketplace Visibility
Your brand will now be more visible to a larger Amazon buyer community, especially if it's protected and has followed the marketplace community policies. In addition, you can also list your products through AWS (Amazon web service) Marketplace as part of your Amazon brand protection solution. AWS Marketplace has search tools which can organically expose your other relevant products to potential buyers.
Access To Search And Report Tools
Working with an Amazon marketing services agency that handles brand protection and assistance can give you access to powerful search and report tools. Hence, it will be easier for you to find potential hijacking or infringement cases that Amazon can take action on.
In addition, a good Amazon brand protection program can also help implement additional preventive measures against fraud, and remove potentially bad listings that may affect your online ratings.
Higher Amazon Rankings
Building your Amazon brand protection solution has a domino effect on your brand. An effective brand protection strategy can help filter out bad buyers. It can get you better customers that lead to more brand loyalty, thus, improving your overall performance metrics. This will result in a higher Amazon ranking and more business growth opportunities.
Though they’re present everywhere, there are a lot of ways to keep these hijackers, counterfeiters, and unscrupulous Amazon members at bay. They should never affect your brand’s reputation, especially now that you have access to effective Amazon Marketplace protection.
In times like this, you can count on the expert guidance and tactical solutions of Seller Interactive. Let us help secure the growth of your business online as we vigilantly monitor your brand activities and spot the malicious sellers, all while applying immediate measures under Amazon guidelines. Consult with us today to start with your Amazon marketplace protection.
Amazon sellers are constantly searching for innovative ways to boost their sales and elevate their brands in the eyes of consumers. Within this competitive landscape, a recurring challenge arises: how can you entice your customers without blending into the crowd?
Enter Amazon Lightning Deals. This promotional offer is one of the most sought-after tools for buyers and sellers. Buyers view them as exceptional opportunities to secure great products at reduced prices. Sellers consider it an effective Amazon SEO strategy to improve product rankings and increase conversions.
Running a Lightning Deal on Amazon has been proven to be a game changer for businesses, and it can be for you too. In this definitive guide, we’ll sift through strategies and best practices to help you effectively create Lightning Deals on Amazon. Let’s get started!
The Anatomy of Amazon Lightning Deals
Amazon Lightning Deal is a promotional discount program that operates on a time-sensitive and limited-stock basis. Unlike other promotions that may last for days or weeks, this deal lasts 4 to 6 hours on the Amazon Deals page, creating a sense of urgency among shoppers.
Amazon directly manages and runs Lightning Deals. They carefully curate and oversee these promotional campaigns to deliver exceptional value not only for buyers but also sellers. By leveraging Amazon's infrastructure and reach, sellers can tap into a vast customer base, maximizing their products' visibility and potential sales.
Lightning Deals are available to all Amazon buyers, except on Prime Day or Week when only Prime members can see them. This targeted approach allows sellers to tap into the Prime member demographic known for their high engagement and purchasing power.
In creating Lightning Deals, sellers must first understand the structure and components of these limited promotions. Here's the anatomy of a product with a Lightning Deal:
Deal Label: A label affirming it is a Lightning Deal.
Countdown: The countdown indicates how much time you have to claim the deal.
Price Details: The actual price (Price), the current price after the discount is applied (With Deal), and how much you can save (You Save).
Claim Percentage: The percentage of how many products have been claimed.
What Are the Qualifications for Amazon Lightning Deals?
Sellers must meet certain criteria before running a lightning deal on Amazon. You may visit the Lightning Deal dashboard first to determine eligibility for your products. This is under the Recommendations section of the dashboard.
But if the result is "There are no recommendations at this time," make sure you pass the following benchmarks:
Product Rating: Your product should have at least a 3-star rating to feature a satisfactory level of customers.
Product Safety: Certain categories, such as hazardous materials, are not eligible for Lightning Deals due to safety and logistical considerations.
Product Discount: You must set a minimum 15% discount.
Product Variations: Include as many variations as possible to avoid being rejected.
Seller Status: You must be a Professional seller with a good Amazon sales history.
Product Condition: Your product is in new condition.
Inventory Storage: Your inventory must be well-stocked.
Rules and Restrictions of Lightning Deals
Even if you have the best intentions in using deals and promos, it’s still critical that you consider Amazon’s rules and restrictions. Knowing the potential challenges, you can set realistic expectations and make informed decisions.
Here are the limitations to keep in mind:
Maximum deal price: Amazon has the final say in setting the maximum price for Lightning Deals.
Timing allocation: You can specify the week when it will run, but Amazon will be the one to give the time and day.
Non-refundable lightning deal fees: Each submission incurs a fee, which is non-refundable. Sellers should be aware of this cost and factor it into their budget when planning promotional activities.
Selling distribution: A lightning deal can only run once every seven days.
Higher fees during peak periods: Pay a higher Lightning Deal fee during Prime Day, Black Friday, and Cyber Monday.
How to Create and Run a Lightning Deal
If you’re still reading this, chances are you’re eager to learn how to create and run a Lightning Deal on Amazon. Here’s a step-by-step guide to help you get started:
Log into Amazon Seller Central.
Go to Advertising > Lightning Deals
In the Lightning Deals Dashboard, click Create a new deal.
Choose a product and press Edit.
Set the minimum deal quantity, price, date range, and product variations.
Hit the Submit Deal button.
Lightning Deals are subject to approval by Amazon. You should closely monitor the status of your submission.
Amazon gives you a chance to edit if they find a mistake. They will provide you with a green light. Watch out for the moment the status turns into “Upcoming or Approved.”
Amazon will charge you when you cancel a Lightning Deal less than 25 hours before the start of the schedule.
You could be blocked from future deal creations if you make last-minute cancellations.
Amazon can stop you from making deals if you frequently cancel them.
The Impact of Lightning Deals On Your Product
Your desire to attract new buyers and surpass competitors has undoubtedly led you to learn to create a Lightning Deal. Allow us to further ignite your motivation by highlighting the benefits that await when you choose to leverage this promotional opportunity.
Good inventory management: It provides a perfect opportunity to eliminate excess or stagnant inventory.
Regained attention: Buyers who missed out on your deal will follow you, adding more traffic to your store.
Product launch amplification: If you’re selling a new product, this is a great product launch idea that will help you measure sales value.
Increased exposure for new sellers: It offers six hours of brand exposure and fame, which is much-needed for new Amazon sellers.
Enhanced organic ranking: Amazon’s lightning deal can increase the organic ranking of your listings because of improved clicks, reviews, and sales.
4 Amazon Tips for Higher Lightning Deal Potential
Your business may have checked off the eligibility box, but if you want to secure higher Lightning Deal potential on Amazon, it's time to take things up a notch.
Apply these Amazon tips below:
#1: Improve Amazon Ratings and Reviews
Amazon’s goal is to be “Earth’s most customer-centric company.” This means that you must provide excellent customer service at all times. Remember these:
How you treat your customers affects your overall selling ratings. You can ask for reviews, BUT they should be given freely, without incentives. Be extra careful in managing product reviews because Amazon can suspend your account if you dare try review manipulation.
Don’t forget to monitor customer messages and respond to them within 24 hours. If a customer gives you a positive review, thank them.
Ask Amazon to remove customers’ negative reviews if they have violated Amazon’s guidelines. You can also resolve negative reviews promptly so the customer may consider reverting to the low rating given.
#2: Become Prime-Eligible
As mentioned earlier, prime eligibility helps you position your products for greater visibility and appeal to a broader customer base.
You have two options to get the blue badge: Seller Fulfilled Prime (SFP) or Fulfillment by Amazon (FBA). Let's get straight to the point: we strongly recommend choosing the latter option. SFP has rigid requirements that even seasoned sellers need help to fulfill. One condition is that you have a timely shipment rate of 99%.
On the other hand, when you sign up for FBA, you're automatically Prime-eligible. Besides, you don't have to worry about order fulfillment because Amazon will pick, pack, and ship your items personally. Your returns and customer service are also taken care of.
#3: Perform Amazon SEO Optimization
Ensure your product listings are optimized. Check your title, descriptions, bullets, and images. Each element must pass the A9 algorithm parameters. The listing itself should entice the customer to purchase.
Use relevant keywords in your title and product features. Enhance your product images. Don’t overlook the importance of backend keywords, where you can add long-tail search terms and variations. Prioritizing Amazon SEO helps you stand out from the millions of products offering irresistible discounts.
#4: Replenish Inventory Before Setting up a Lightning Deal
If Amazon detects depleted stock from your inventory, they will automatically remove your listing and disqualify your product from participating in a Lightning Deal. Improve your inventory management by tracking it via your Seller Central dashboard. Start checking Selling Coach Reports, and from there, track your current inventory and restock with just one click.
Are Lightning Deals worth it? Absolutely yes! But remember that you must meet Amazon's prerequisites first to become qualified. You can only unlock the benefits of running a lighting deal and stand above your competitors by fulfilling the requirements.
And if you think it’s not enough to be eligible, there are additional ways to explore and refine your strategy. From optimizing your Amazon SEO to mastering inventory management, implementing these techniques will pave the way for a thriving and profitable business. Do you have any questions about Amazon deals and promotions? Seller Interactive has a team of experienced Amazon consultants willing to help you. Email us at [email protected] today.
As an online seller, Amazon may seem like the perfect place to sell your products. It’s the world’s largest ecommerce platform, after all. However, getting your product to rank first in the Amazon search engine can be tricky. The key to this is Amazon product listing optimization.
While many successful Amazon sellers prove just how lucrative the platform is, even veteran sellers have difficulty ranking high on Amazon's search engines and attracting customers to their listings. So, if you're a newbie seller, know that you're not alone in this frustration.
In 2022, Amazon generated 513.98 billion dollars in net sales revenue. Amazon's net sales revenue followed an ascending trend since 2004. As a result, it has continuously given chances for sellers to thrive in their platform, and you can be one of these numbers by optimizing your product listing.
Amazon product listing optimization involves upgrading your product listing to increase visibility, rank high on the Amazon search engine, increase the conversion rate, and generate sales. The process involves:
Researching and inserting high-performing keywords into your product listing
Creating high-quality and Amazon-compliant product images
Growing your customer reviews and positive ratings through excellent customer service
Amazon has its own rules for ranking its products on the search list. Their latest Amazon A10 Algorithm reads, scans, and analyzes data to rank product listings and help customers find what they’re looking for.
For your Amazon listing to be A10-friendly, you have to optimize these 6 pillars:
Below are the do's and don'ts you can implement to ensure a thorough and effective product listing optimization:
Pillar #1: Product Title
The product title is the first thing your customers will see on Amazon's search results, which is why it’s an essential part of product listing optimization. Keyword research dictates which terms or phrases you need to insert in your product title to get a high Amazon ranking and connect your product to potential customers.
✔️ Do keyword research for an optimized title.
When looking for keywords related to your product, pick the one with high search volume and relevance to make the best shot. You want to match the words shoppers use when searching on Amazon, so that they can find your product quickly.
✔️ Do write a descriptive title in 250 characters or less.
Amazon allows a product title length of 250 characters. Add only key features like material, brand, quality, or color. Provide a descriptive title that will make it easy for customers to visualize the product.
Product titles are a vital part of a product listing and can make or break a sale. Amazon recommends sellers to craft their product titles in the following format:
To put this into an example,
So, the Amazon product listing will look like this:
❌ Don't add promotional statements.
Amazon's terms are clear that you should not add promotional information in your title. This is only one of the many ways Amazon ensures a fair and level playing field for all sellers on the platform. Be sure to comply with Amazon’s strict guidelines or risk getting an account suspension.
❌ Don't use HTML tags or special characters.
When optimizing Amazon listings, avoid the use of HTML tags or special characters. These can negatively impact the display and readability of the product listing page. Instead, focus on clear and concise product descriptions, relevant keywords, and high-quality images to maximize visibility and conversions for your Amazon listings.
Pillar #2: Product Images
They say a picture is worth a thousand words. In this case, it's worth a thousand dollars! So, optimize your images.
The main image and lifestyle images are an integral part of Amazon listings because customers can see the details of your item. Investing in high-quality images will increase sales, especially if your listings display more eye-catching and detailed product photos than the competition.
Following Amazon's requirements, use a clear white background and invest in the right equipment to shoot your product images. You can even hire a professional photographer to take your product photos.
✔️ Do show your product in different angles.
After optimizing the main image, you can add pictures of your product from different angles, highlighting product features, packaging, and other details. Product images should be aesthetically pleasing to encourage customers to buy your products.
You can include lifestyle or everyday use shots through the Amazon Enhanced Brand Content/A+ Content. This can help potential customers visualize using your product and see how it would fit into their lives.
✔️ Do use relevant keywords for image file names.
Optimizing your image file names is a part of search engine optimization, so be sure to insert high-performing keywords here, too. Doing so can help Amazon's A10 algorithm rank your Amazon listings higher. Also, use descriptive keywords that are relevant to the product listing.
❌ Don't show irrelevant items.
Avoid including items that are not a part of the product. These can be used for additional photos in your enhanced brand content but not for main photos. Adding other items, especially in the main image, can create confusion on the buyers' end. They may think the item is included in the bundle and be surprised when it’s not included in the package.
Pillar #3: Key Product Features (Bullet Points)
Help your customers visualize the experience when they buy your product by explaining the key product features in 1,000 characters and five bullet points. The product description detailed information will give shoppers a brief understanding of your product and help them decide if they will purchase it or not.
Optimize your Amazon product pages through short, concise sentences that seamlessly incorporate high-performing keywords.
✔️ Do list only the product's most essential features.
Once potential customers have clicked on your listing, they'll want to know more about your product. This is where your bulleted key product features come in. Describe your product's features and benefits, and highlight why it is the best possible option on Amazon.
❌ Don't add details just to fill out the character requirement.
You're not obliged to fill in five bullet points for the product detail page. What matters is to deliver good bullet points and relevant details to encourage buyers to purchase your product.
❌ Don't add lengthy text content.
Use the product description space if you have more than five bullet points to describe your product features. When you use Amazon Enhanced Brand Content, you have more freedom to express and promote your product in the product descriptions. Yet, instead of bulk texts, insert catchy images too.
❌ Don't use time-sensitive comments and special characters.
You cannot mention subjective or time-sensitive comments, promotions, shipping information, or use special characters. Amazon is clear on its rules, so do follow them.
Pillar #4: Product Description
The product description is the last part of your product listing you must fill out. Since the title and features sections require fragmented text, this description section is the place to really "speak" to your customer. It should be well-written with easy-to-read headers and clear and concise language. Do not forget to use relevant keywords you gathered from Amazon listing optimization tools.
✔️ Do insert SEO keywords.
Utilize the characters to create a concise, descriptive, and search engine-optimized list of the product's features. Incorporate high-performing search terms from your keyword research, write each bullet point in fragments, and start each point with capital letters.
✔️ Do describe the significant product features within 2,000 characters.
Following Amazon's guidelines, you can expound on your product features within 2,000 words in the product description section. Describe the product's size, style, and benefits you couldn't fit in the bullet points. Make sure you use this to share your brand's voice, tone, and personality.
✔️ Do provide factual information on the product detail page.
Like the vital product features on the bullet points, explain the product's benefits and features in clear and concise sentences. You want to paint a picture in your buyer's mind, so be as detailed as possible. You may also include the brand name, warranty information, and care instructions.
✔️Do consider A+ content to explain your products further.
You can further extend your searchability by using A+ content. Think of this as an extended version of your listings. It's an additional section where you can elaborate on your products with more creative freedom. In addition, this is an opportunity to convince your audience why they should buy your product instead of others.
The A+ content feature is not accessible to all sellers as it is only eligible for brand-registered businesses. If you have already enrolled your products through Amazon's Brand Registry program, you should take advantage of this feature, and if not, consider getting brand-registered!
✔️ Do use correct grammar and punctuation.
Since this part is searchable on Amazon, use correct grammar and punctuation. For Amazon listing optimization, employ search terms to describe the product in detail.
❌ Do not practice keyword stuffing.
How many keywords can you put in the product title? According to Amazon, you can only mention your keyword once, and additional uses shall not increase the value of the keyword.
Keyword stuffing to optimize listings can get you in trouble as it is a black hat tactic. Add the related keywords you could not use in the front end in your store's backend keywords.
This method also generates high irrelevant traffic, so you target an irrelevant population instead of reaching a target audience that will buy your product. It leaves you with more bounces from customers searching for a different product. Your product listings' ranking can also get demoted as a result.
Pillar #5: Amazon Product Reviews
Sellers know how customer reviews can directly affect your sales, but you may not be aware of how reviews can affect your ranking on Amazon’s SERP. There is no exact basis for how Amazon selects well-rated listings for search results, but Amazon would recommend highly-liked products to their customers first. Here are some do's and don'ts:
✔️ Do give excellent customer service.
To receive a helpful review from your customer, you must provide them with the best customer service and not compromise your products' quality. Make it a habit to offer them the best experience by updating them on their packages, always securely pack the item to avoid damage, provide smooth returns and refunds for damaged items, and ensure they are satisfied with their orders.
✔️ Do respond to queries in a timely and professional manner.
Business and brand owners should know how to handle customer queries, reviews, and feedback. Most of the time, customers have several questions regarding the product and shipment. Respond to them in a polite and friendly manner. If there are problems, find quick solutions.
❌ Do not debate with the customers.
When you receive negative feedback and low ratings, do not debate or quarrel with the customer. There may be feedback that you know for sure is not true. In this case, defend your product by highlighting success stories or politely explaining what may have occurred instead of pointing fault at the customer or invalidating their feedback.
Of course, this only applies to legitimate feedback. Dealing with fake reviews and black hat tactics is another thing.
Pillar #6: Amazon Product Rating
Once you get good reviews, your rating will increase. You are doing well if you have a rating of 4-5. However, you may encounter negative reviews that can pull down your rating. Hence, you need to provide the best service and products.
✔️ Do create action plans based on feedback and rating.
Your product rating can affect your store because customers sometimes filter the search result to only the top 4-5 ratings. Optimize your Amazon product listing by staying on top of feedback and ratings.
Check if the dire ratings have a pattern. You may also gather feedback from your customers through email campaigns and ask to resolve a problem before your customer can place a review. Know which aspects of your product you need to improve, and take action right away.
✔️ Do not think that ratings are just stars or numbers.
It is a mistake for Amazon sellers to ignore ratings because they are just stars on the product page. However, in this generation of visual consumers, the stars are the basis of a seller’s performance. Not everybody has the time to read through the feedback and look at the ratings instead, so this detail should be something sellers should keep an eye on.
Amazon Product Listing Optimization by Seller Interactive
A robust and optimized product listing is essential to drive customers to your store and get more sales. By understanding the dos and don'ts of optimizing your product listing, you can have a steady stream of customers and improve your product ranking. To keep your products searchable and relevant, we at Seller Interactive can help optimize your Amazon listings!
Do you want to know more about how to optimize Amazon product listings? Call us at 1-800-820-3746 and partner with Seller Interactive's team of Amazon specialists now!
With more than a million sellers joining yearly, signing up to sell on Amazon can be daunting. In 2023, there have been over 600,000 new sellers, and of the 2.5 million active sellers on the platform, only 10% have attained annual sales of $100,000, and 1% reached $1 million in sales.
Compared to established brands, small and medium business entrepreneurs can't help but scratch their heads and ask themselves, "How can I rank higher in the Amazon marketplace?"
Amazon-specific SEO services offer a plethora of solutions to assist business people to succeed in Amazon. Every business establishment needs to understand the basics and importance of Amazon products ranking on the first page.
Conducting Keyword Research
Keyword research is just as necessary as product research. There are targeted portions of the product listing where keywords can be strategically placed. A buyer searches in words or phrases for product details they plan to purchase. Learning where and how to add keywords to the Amazon listing plays a crucial role in achieving high-ranking positions.
Identifying Relevant Keywords
Identifying a particular keyword is essential for a higher Amazon sales rank. Sellers need to understand that potential customers will most likely use search terms of relevant products to find theirs. One practical approach is to make use of Amazon's search results.
The relevant results of customer searches can provide you valuable insights into specific keywords you can use to improve your product's ranking on the search results pages.
Maximize The Use Of Keyword Research Tools
Another way of identifying the proper keywords is to use keyword research tools. These tools can help you identify which keywords have high and low competition. With your list of keywords, you can now strategically place them into product titles, descriptions, and backend keywords.
Keyword research can improve your product's visibility and organic product rank leading to more traffic and increased sales. Furthermore, keyword research tools can give you the current trends to constantly adjust your SEO strategy to achieve a high Amazon ranking.
Optimizing Product Title
One way how Amazon ranks their product is through product titles. Using target keywords that customers use with their search will help your product appear in organic search results and improve your seller ranking. Here are important tips when optimizing your product title.
Using High-Ranking Keywords
Incorporating high-ranking keywords in product titles is an effective strategy to attract customers. By researching relevant and most popular keywords in the same category where you sell products, you have a higher chance of appearing at the top of the search result.
Amazon's ranking algorithm can recognize the relevance between the search terms you use and the products. When used correctly, it can significantly improve your ranking. Remember to create titles that appear natural and appealing to the readers. It is also helpful to change them from time to time to ensure your product listings stay competitive.
Maintain Clarity and Relevance
Clear and concise product titles give potential customers a quick and accurate overview of your products. When writing product titles, remember that it is essential to avoid using misleading language that could confuse your shoppers.
A thorough keyword research will help you analyze your customer's search behavior and allow you to incorporate the right keywords and relevant titles to attract the right customers, likely increasing your conversion rate and organic ranking.
Crafting Compelling Product Descriptions
Let's be real; not everyone has the patience to scroll down to check out the description, but those who do are serious about knowing all the ins and outs of the product. Take advantage of the character capacity in this section to naturally integrate keywords.
Here are tips to help you craft descriptions for your product listings to improve your Amazon organic rank.
Highlight Key Features In The Product Detail Page
Product descriptions are how you persuade your customers when selling products on Amazon. You are only allowed a limited amount of characters for descriptions, so make sure to use the most out of it.
Focus on your product's key features. Whether it's the design, functionality, or competitive prices, emphasizing your product's unique features will help customers understand the value of your products. Use bullet points and subheadings to enhance your description's readability so your customers can scan the description.
Keep It Unique and Engaging
Product descriptions may be short, but keeping them engaging is still helpful. Using persuasive language, adding storytelling elements, and highlighting good reviews from previous customers can significantly increase product sales.
Optimizing Product Images
Another major factor that helps get your Amazon product on the first page is the quality of product photos uploaded to the listing. With the boom of eCommerce bringing out innovation crafted from the traditional marketing of the pre-online marketplace era, one consistent thing is visual aids.
In conventional marketing, companies and businesses allot thousands of dollars to put up a billboard, magazine, or newspaper ad that stimulates targeted consumers. The same principle still applies to the online marketing platform. If anything, it is as equally essential as the placement of keywords.
Use High-Quality Images
The quality of your product photos can affect your ecommerce sales. Since customers can only physically touch your products once they are delivered, they will depend on product photos to determine if they are worth buying. High-quality images are important to your seller rank and improve customer satisfaction.
Pointers When Uploading Images:
Ensure it is in high resolution, preferably 1000x pixels. Amazon allows the customer to zoom in. Posting a high-quality image enables the buyer to look into the details of the product.
Show different angles of the product. When doable, putting up various positions of the product affords the consumer to scrutinize the product.
Have a white background. The clear background catches the customer's attention and draws their eyes directly to the product.
Use keywords in the caption. Remember the indispensable role of keywords? Selecting profitable words to caption the product image can help boost one's Amazon rankings.
Image file format should be in JPEG (.jpg) or TIFF (.tif) format. PNG format is also accepted for non-apparel products.
Ensure that the images comply with copyright and trademark laws. Do not use logos, watermarks, or other text or graphics violating intellectual property rights.
Images should accurately represent the product being sold. Avoid misleading or deceptive visual representations that may misinform customers about the product's appearance or features.
Take A Peek At Your Competitors
Do you ever wonder how best sellers rank? One of the best ways to improve Amazon's product ranking is to study and analyze what your top competitors do.
Look for the sellers ranking and see who's on top. What are their strategies? Look at their historical sales data, pricing, and customer engagement practices to gain insights to help increase your sales rank.
It also helps to look through their customer reviews to see key pain points your shop can improve. Studying your top competitors does not ultimately mean you need to copy their strategy down to the last bit. Look for areas you can improve upon so you can rank differently and better than them.
Take Advantage Of Amazon Advertising
If you aim to be the best seller on the online platform, maximize Amazon’s advertising options to enhance your product listings. There are several advertisements sellers can use—from sponsored product ads and headline search ads to product display ads; use them to appear on the first page of Amazon.
Here are some reasons sellers should use Amazon advertising for product ranking.
Using Amazon advertisements gives you a competitive advantage. Not all sellers use advertisements, and once you use sponsored ads on Amazon, you can guarantee a higher ranking.
Amazon advertisements provide sellers insights into customer behavior, search trends, and campaign performance. These data points will help you continuously optimize your strategies for better rankings.
Use External Marketing Strategies
External marketing efforts such as social media advertising, influencer collaborations, content marketing, Google ads, email marketing, or campaigns on external websites can drive traffic and sales to Amazon product listings.
Higher sales velocity with increased traffic tells Amazon's algorithm that the product is popular and in demand, potentially leading to improved rankings. But while external marketing can influence product rankings, it is crucial to comply with Amazon's policies and guidelines regarding external traffic generation.
Maintaining a holistic approach that combines external marketing efforts with effective Amazon-specific optimization is key to achieving and improving product rankings on Amazon.
Keep Stocks Sufficient
The last thing a customer wants is when the products are unavailable. Every seller should be diligent in monitoring their inventory levels as stocks running out can lower sales rank.
Secondly, this results in a negative experience for the users. So invest in tools that can help with sales estimates. It's always helpful to look at your sales history to anticipate how many sales you can project and always have stocks in your inventory.
Running a business takes up a lot of time. As much as every business owner wants to run everything themselves, it is impossible. With Amazon's customer-centric principle, along with the constant changes in consumer trends and patterns, seeking assistance from service providers, who will keep a close eye on the brand just like theirs, is a huge help. Seller Interactive can help you grow your business and keep you on top of your game. If you need help, contact [email protected] and talk to one of our Account Managers for a free consultation.
As an Amazon seller, you’re hoping for sales as soon as you publish a listing. One proven method to achieve this is by implementing a successful product launch strategy.
In this blog post, we will brief you on what an Amazon product launch is, how it benefits businesses, and how to increase sales on Amazon with an effective product launch.
The Amazon Product Launch Explained
A product launch can be defined as the first instance an Amazon seller publishes a specific product listing on Amazon. To have a successful product launch means implementing an effective Amazon product launch strategy that will drive sales.
For instance, let's take one strategy, the promotional giveaway strategy. A heavily discounted promotional giveaway will increase your product sales and boost your product ranking on Amazon search results.
This strategy will increase clicks, impressions, and sales. A product launch can last anywhere between a week to ten days, but it can go even longer depending on how well your initial sales are with respect to other products in the same category.
Why an Amazon Product Launch Matters
When you first launch your product on Amazon, you will have no reviews, no sales history, and a low product rank. The poor ranking is because Amazon will place you at the bottom of the Amazon search results page since you just launched the product.
As more people purchase your product, it will be noticed in the subsequent stages of the product launch. If you are not an established Amazon seller, a successful launch strategy will bring your product, which could be on page 15, up to the first pages.
Being ranked higher brings you closer to the top pages in the Amazon search results, a milestone every Amazon seller aims for. Remember: Amazon users tend to purchase products appearing in their search results' first pages.
Hence, it is beneficial that Amazon sellers understand how to launch a product on Amazon. When done correctly, Amazon sellers will be rewarded with higher sales.
Factors That Affect Your Amazon Sales
Keep in mind that several factors will affect your sales on Amazon. Some of these, and in no particular ranking order, are mentioned below:
Your key product features mentioned in bullet points
Customer reviews and rating
Q&A for a particular product (including questions answered)
Order processing speed
Gain More Sales on Amazon With an Amazon Launch Service
A common problem with the job market nowadays is being rejected for jobs for not having any experience, yet needing a job to gain experience. This conundrum might be familiar to you. Unfortunately, a similar problem exists for Amazon sellers as well.
To rank higher, your product needs to sell well. To be selling well, you need to rank higher. While there's no clear way around it, you should aim to rank higher and sell more at the same time when you launch the product.
Hence, here is a simple 2-step cyclical strategy:
Pro-tip: Invest in Amazon SEO or consult with an experienced account manager to reap the benefits of a paid ad campaign. Remember to constantly engage with Amazon customers by answering their questions and gently asking them to leave customer reviews.
The following 4-stage strategy may also act as a guide for your product launch:
Stage 1: Pricing Products
Reducing product prices is an attractive method to drive initial Amazon sales. Some Amazon sellers use repricing tools, which automatically change the price of products based on specific rules, such as matching the lowest prices offered by other sellers.
As an Amazon seller, you know customers always look for a good deal. But the problem with discounting a new product is that users first need to know about the product before purchasing it.
A suggestion to tackle this issue is to develop a discount deal structure that ties your new product with one of your best-selling products.
Customers can get discounts if they buy both these products together. The drawback is that the new product should complement the bestselling products. Otherwise, most people won't purchase the bundle.
Stage 2: Increasing Your Exposure
Here are tips for a more organic approach to increase your store's exposure and Amazon sales:
Use External Channels
Get your product in front of prospective buyers by driving external traffic to your ecommerce store. For example, you can use an email marketing strategy.
If you already have a database of email addresses, email your customers about an exclusive discount on your new products. The link in the email to the new product will increase your conversion rate.
Leverage Social Media Platforms
Facebook is among the most favorable social media platforms for finding potential customers. For instance, you can find members within certain Facebook groups who are interested in purchasing your product on Amazon.
After getting permission to post, post your product listing link in the group to direct members to your product listing on Amazon.
Utilize Facebook Advertising
You can also use Facebook ads to target users who most likely would purchase your products. It can help you drive external traffic to your listings. If you aren't experienced in advertising through Facebook, be careful of how much you invest in it.
If you want the benefits of Facebook advertising—such as driving more traffic to your Amazon store and boosting your Amazon sales—but without the learning curve, consider working with a digital marketing agency. They can help you conduct keyword research and optimize your ad copy, creatives, and even budget for your campaign.
Win the Buy Box
Did you know that the Amazon Buy Box can help increase your sales? This is because the Buy Box makes shopping easier for Amazon customers.
The Buy Box is the "Buy Now" section on product listings. If you're a Fulfillment by Amazon (FBA) seller, you'll get faster approval to win the Buy Box. This is aside from the other benefits of Amazon FBA, such as inventory management and dedicated customer service.
Ensure you maintain good account health and check out Amazon Seller Central and Seller University for resources on efficient selling on the platform.
Amazon Listing Optimization
Optimizing your product listings on Amazon will help you boost the visibility of your products. This can help you get organic traffic, gain impressive organic rankings, and boost sales on Amazon eventually.
Here are some tips to optimize your product listings:
Use relevant keywords in your product titles and product descriptions, but avoid keyword stuffing.
Optimize product descriptions by including brand names, sizes, material types, and other important product details.
Include a unique selling point that sets you apart from other Amazon sellers.
Only use high-quality images for your product listings.
Stage 3: Prioritizing Customer Reviews
At this stage, you'll have had a few sales coming in. Now comes the hard part of asking customers to leave product reviews. As mentioned earlier, customer feedback through verified reviews is important because of the following factors.
It is natural behavior these days for customers to scroll down and check the reviews of a product before making a purchase. Social proof is influential in the purchasing decision of many buyers.
Paid Marketing Campaigns
What would be the point of directing users through ads to products with few or no reviews? Customers will be skeptical about purchasing products that have not been evaluated by other customers.
That is why we suggest initiating a pay-per-click (PPC) campaign when your product has received around five reviews for a more effective marketing campaign.
Our main advice would be to provide exceptional customer service for the first few buyers. This could mean providing faster delivery, giving early buyers a freebie, a discount code, or discounting another of your products upon the sale.
A few days after delivery, send an email to the initial buyers asking them about their experience with your product. If there are any issues with their purchase, try to solve them immediately.
Request a quick review from them to build your customer reviews.
As more reviews fill your Amazon store, don't forget to always adhere to Amazon's Terms of Service and avoid black hat tactics to increase sales.
Stage 4: PPC Advertising
The final stage of your Amazon product launch strategy entails pushing your product through PPC marketing. These marketing campaigns help to increase a new product's rank on Amazon search results.
If done correctly, PPC campaigns will drive traffic to your product listing and generate sales. That is why allowing an experienced account manager to handle such an important Amazon strategy is recommended.
In conclusion, while a product launch on Amazon seems daunting, there are various strategies—as highlighted in this article—to get your new product to the top pages of Amazon. From implementing email marketing campaigns to launching a PPC campaign, try out tested methods with an Amazon expert like Seller Interactive to guarantee more sales. We also offer help with Amazon Brand Registry, full account management, and listing optimization, among other services. Contact us today.
The best niches for Amazon FBA are not always found within broad categories. Whether you plan to expand your brand or launch your first online store on the platform, you should not overlook or underestimate the power of niches.
If you’re still navigating how to do proper Amazon product listing optimization with niche selection in mind, we’re here to help. In this article, we’ll discuss the dos and don’ts when finding the best-selling niches on Amazon. Let’s dive in!
Why Finding Profitable Niches Matter
There is no single way to define a “niche” in Amazon. The term can apply to anything, be it a specific type of best-selling product on Amazon or a defined group of buyers.
But regardless of the interpretations and associations tied to the term, all of them share one thing in common: their small size. Niches are subgroups or subcategories of a much more significant facet. Despite their size, niches are hugely helpful to an online seller.
Here are the reasons why:
1. Niches Have Low Competition
Niche products may not have as many sales as the broader categories, but they present better chances of making sales due to the fewer competitors. As a rule of thumb, the more specific an Amazon niche is, the low competition there will be.
2. They Present Customer Loyalty Opportunities
The best-selling niches focus on the needs of a specific group of customers. If you successfully meet their demands, you can instantly earn their loyalty. They will return the favor by endorsing your product through positive reviews or word-of-mouth recommendations. All in all, these opportunities help strengthen your brand’s influence.
3. Niches are Good Starting Points for New Sellers
You may find niche ideas more beneficial if you are a new Amazon seller. Focusing on niches during the early years of your Amazon business provides much-needed leverage for expanding to more significant categories in the not-so-distant future.
Where to Find Profitable Niches
Which niche products are suitable to sell on Amazon FBA? Before you can come up with the most profitable niches, you must first decide on the group you want to focus on. Delving into customers’ interests and behaviors is an excellent way to figure that out.
To access this data, you must conduct thorough product and keyword research. Knowing how customers think and interact with a product and other topics online gives you valuable insight into their interests. From here, you can begin generating niche ideas for Amazon FBA.
As you begin your deep online research, consider including the following resources:
Check how your chosen niche currently performs using a tool called Google Trend. It is best to start your product research with a broad topic. The search engine will direct you to an extensive list of the most popular pages, offering valuable insight into what users find interesting.
2. Popular Communities Online
Access popular online forums and communities like Reddit and Quora to find a profitable Amazon niche. These communities are widely available across the internet, so they’re easily accessible. Explore niche communities and start your product research on your preferred community. This streamlines the entire process, making it more convenient and enjoyable.
Gauging the popularity of your niche ideas is quite easy. Just look at the top posts in these online communities and search for the list of hashtags. Ideally, look for target hashtags that contain posts between 50,000 and 500,000ts.
Aside from finding profitable Amazon niches through Google Trends and online forums using relevant keywords, you can also find them on Amazon, your target selling platform. If you want to know how much people are usually willing to shell out for a particular niche, look no further than Amazon’s data.
One option you can do to identify a high-demand product on the retail giant is to check out its Best Sellers.
Another option is to navigate Movers & Shakers. This section displays a popular product whose sales have considerably increased over the past 24 hours.
Lastly, there is Big Data, which contains more extensive sets of information. Amazon’s algorithm takes these online behavioral details from browsers. It collates them, storing them for use in developing and enhancing its engine. Use this to unveil new and valuable insights helpful in maintaining costs, productivity, and competition.
Dos in Finding a Profitable Niche Product
The best-selling products on Amazon are always those that require frequent replenishment. Here are more qualities of a good niche product:
A good niche product is not limited to any specific season or holiday. Customers consider them necessities that need to be used year-round or replenished regularly.
Customers should have restricted access to the costs associated with the product. When potential Amazon shoppers have no idea about the average sales price, you can flexibly set your price based on a reasonable cost that can boost your profits.
Try to pick a product no cheaper than $15 but not costlier than $200. Items with prices falling in this price range sell more. Those that sell under $15 may come across as cheap or of poor quality, while those higher than $200 aren’t affordable for many.
Go for items that are not commonly found in brick-and-mortar stores.
Don’ts in Finding a Product Niche
Some goods are worthy of being categorized as best selling niches on Amazon, while others, despite their inherent qualities, may not be as profitable. They usually fall into specific categories. Below are the qualities of the product you should avoid as a niche idea:
Delicate products that need warranties, like electrical and mechanical games and toys. Due to the sensitivity of these products, they tend to have the highest number of returns or complaints. Both consequences contribute to losses.
Breakable items that are difficult to ship. As an Amazon seller, you must invest in sturdy packaging materials to ensure that products do not get damaged during transit. The downside is that these materials are not cheap and will add to the overall costs.
Products sold in physical stores at more or less the same price or in large volumes by other sellers. Also, avoid selling items that are available on eBay. Otherwise, you may run into pricing issues.
Branded products or those with trademarks and counterfeits. These types of products can get you in trouble with the law. As a reputable Amazon seller, selling counterfeit products should be a big no-no.
Examples of Best Niches for Amazon FBA
If you are not too keen on taking risks, why not sell products in niches that are high in demand? Competition may be tight. But if you are up for the challenge, success may not be as elusive as what other beginner Amazon sellers might think.
1. Physical Books
Try including books on your product ideas. We’re not referring to e-books or anything that can be read on a notebook or computer, but the timeless type complete with pages and a front-and-back cover. No matter how technology has progressed, still, nothing tops the satisfaction of holding an actual book and flipping through its pages.
2. Baby Essentials
The truth is, the world will never run out of babies and toddlers. With that fact comes the need to provide them necessities such as milk bottles, diapers, baby clothing, and more. These products are usually affordable, ship quickly, and are always in high demand.
3. Trinkets and Baubles
Jewelry has always sold like hotcakes, whatever shape and form. Competition can get fierce, though. This is why you need to advertise diligently using strategic marketing practices. You can also seek help from Amazon experts to help you on the marketing side of your niche products.
4. All Types of Wearable Workout Necessities
With more people jumping on the fitness bandwagon, workout wear will continue to be in demand. Ensure that the items you ship out to customers are new. There have been many complaints of used clothing sold by unscrupulous Amazon sellers.
Find the Best Niches for Amazon FBA With Seller Interactive!
Niche products are essential to Amazon sellers. The search for them can get tedious, but you can easily overcome this challenge by allocating enough time for product research. With the product ideas and tips we shared in this post, we hope to help you achieve a viral product launch.
A little effort and patience will eventually lead you to ideal niches with low competition and may yield a high profit margin in the long run. But if you want to save time on performing product research and optimizing your listings, we got your back! Seller Interactive can help you work on your product listing optimization needs. Book a call today to get to know more about our services.
Do you have a knack for capturing breathtaking photos? If you’re a photographer wanting to turn a simple hobby into a profitable and lucrative business venture, Amazon may be your door to success. Learning how to sell photography prints on Amazon is one fantastic opportunity.
With its extensive customer base and established infrastructure, Amazon provides a platform for artists and photographers to reach a global audience and gain profit for their creative works.
Let's discuss selling photography prints on Amazon and discover how powerful images can be for your product listings.
The Reality of Selling Photography on Amazon
The Amazon marketplace is the perfect haven for any seller and merchant, considering its almost 200 million monthly site visitors and customers worldwide. Its huge customer and seller base gives any aspiring Amazon business owner vast opportunities, no matter what types of products they sell.
While the numbers may seem convincing, a seller planning to build a photography brand on the platform may still be skeptical and ask, “how profitable will selling photography prints be on Amazon?”
Go to Amazon and type “photography prints” in your search bar.
The search results will show you a quick overview of this product subcategory’s current state. You may notice that most of the resulting products come from sellers who mass-print or mass-produce photos.
While mass-producing isn’t inherently wrong, these sellers may give you the impression that the photos they sell aren’t their original work. They may have picked these images from highly accessible sites like Shutterstock or Pinterest instead.
The truth is selling your professional photography prints on Amazon is hardly a stroll through the park.
This is especially true if you are unfamiliar with the platform and tools available for artists to explore.
For instance, you may open a regular Amazon seller account and sell your photos as prints, posters, photo books, or digital content like every other merchant on the e-commerce platform. But with the fierce and cutthroat competition, your stunning photo prints may easily get lost in a sea of similar-looking products.
Alternatively, you may prefer to launch your own website and sell there. However, unlike Amazon, which already boasts a large and established customer base, you’d have to build your target audience from the ground up and start from scratch by opening a new site.
So where does that leave hopeful photographers like you who simply wish to profit from their precious hobby and art?
Amazon Photography Brand: How to Sell Photography Prints on Amazon
Fortunately, selling and establishing a brand on Amazon is still viable because the e-commerce giant sees these common artists’ and sellers’ struggles.
How can photographers sell digital products or prints on Amazon? Here are three ways to try:
Through Amazon Handmade
With the Amazon seller population continuously skyrocketing, it’s inevitable for some to get buried in the competition. The e-commerce platform launched Amazon Handmade in 2015 to help struggling sellers and artists who wish to share and sell handmade crafts.
Amazon Handmade was created exclusively to support artists and their small businesses, allowing them to shine and highlight their artistry. Handmade sellers and products are separated from the sea of the usual Amazon merchant crowd, giving them higher chances of gaining conversions and sales.
The Handmade category is among the least popular product groups on the platform; its sellers have one of the highest profit margins (more than 20%).
This JungleScout report shows that while Handmade may not be as well-known as other product categories, it could only be attributed to its limited number of sellers.
Interested sellers must complete an artisan application process before opening an Amazon Handmade seller account. This application form intends to prove that the seller is a genuine handmade crafter or artist.
In the application process, sellers will be asked questions about the nature of their work, products (handmade, handcrafted, hand-altered, etc.), and their production process.
They must also provide a portfolio showing photos of their work. Once approved, Handmade sellers can choose to sell the following items:
Baby accessories and products
Beauty & Grooming
Clothing & Accessories
Handbags & Tote bags
Kitchen & Dining
Pet accessories and products
Stationery & Party Supplies
Toys & Games.
*Prints, Paintings, and Photographs fall under the Artwork subcategory.
📦 Amazon also offers the FBA fulfillment service and Prime benefits for Handmade sellers to help with shipping processes and other transactions.
Through Amazon Merch on Demand
Besides Amazon Handmade, photographers can prosper through Amazon Merch on Demand. Instead of releasing a fixed printed product list featuring your photos or art, you can let your customers decide where to place them.
Your customers may want to see your photos printed on mugs, shirts, or elsewhere instead of just plain prints or posters. Rather than attaching your pictures on specific items independently, simply upload your professional images and let Amazon do the rest of the work on your behalf with Merch on Demand.
With Amazon Brand Registry
Before you start selling and displaying your professional photos to the world, it’s best to take certain measures to ensure your products and art are properly protected and credited.
Like artists who sell digital art, photographers must copyright their work and protect their intellectual property. Registering your products for brand protection is especially important as infringement cases on digital goods are rampant.
To ensure your products are protected, the e-commerce giant encourages regular and Handmade sellers to register their brands and products in the Amazon Brand Registry.
With Amazon Brand Registry and Amazon’s Counterfeit Crimes Unit (CCU), you can easily track down third-party sellers who may be violating your intellectual property rights and immediately report such violations with Amazon’s brand protection tools. Sellers can also report merchants who file fraudulent infringement claims against their brands and products.
Which Product Images Sell on Amazon?
Since we’re already discussing photography, it’s only fitting to discuss what kind of product images your Amazon product listings should possess. With this knowledge, your products may attract customers and generate profit.
While copy contributes considerably to your product listing’s success, you shouldn’t leave your product images out of the conversation. Humans are visual learners for the most part, so it shouldn’t be surprising how much influence an image can have on their purchasing decisions.
Saving Your Products with the Hero Shot
Before delving into selecting your product images, let's introduce a crucial term in the photography and marketing realms: the hero shot. Look at the word map below.
The hero shot is essential to any digital marketing campaign and online business; it should make your product look heroic. Its name comes from its role in capturing attention and driving sales by presenting your product in its best light.
Whenever potential customers drop by your page, the hero shot should give them the impression that your product provides the best solution for a specific problem they can identify with. Eventually, it must convince them to engage with your product.
Some might wonder how to make this possible given Amazon's strict guidelines (i.e., only using a white background, the main image has to fill in 85% of the overall space, and no additional texts or graphics). Although strict and somewhat limiting, there is still room for creativity. There will always be a way to make your product stand out.
One technique you can employ is using the original color of your product's packaging. Please note that this is not the box where you store it but the actual product container with the label.
If you sell photo books for your prints, why restrict yourself to using dull colors like white, black, or grey for your cover art? Opt for red, orange, or any color to make your product pop in the search results. In doing so, you significantly help increase your click-through rate.
Highlighting Your Product's Purpose
The next important aspect is highlighting the product’s usefulness. You must show your customers why they should care about your product and its impact on their lives.
Rather than just focusing on the cool features of the item in question, present how they will benefit your target buyers. Display pictures conveying usefulness to help them understand why they should pick your brand over the competition.
This principle applies to lifestyle images. Instead of showing attractive models holding your product, show how it can be used. Show how your product figures in your customers' lives. You can also add elements to the image that would associate your product with a lifestyle consistent with your brand. Here are more tips for incorporating lifestyle images in your Amazon product listings:
Being a photography-focused seller on Amazon is admittedly challenging. However, with the right tools and platforms, your photography brand has the potential to excel even in Amazon’s saturated market.
When selecting the right product image, remember that it should contribute to the overall goal of selling more products. Any element you include in your product images should be strategically selected and placed to create an image that meets this goal. Do you wish to start your Amazon career and sell ebooks, photos, and other products? Or do you simply want to learn more about using images to boost your product listing's ranking on Amazon’s search results? Find out through Seller Interactive’s free consultation by contacting us today.
Words go a long way in maximizing the advantages of your brand's success online. These words, mainly the strategic way of using them, make up engaging and informative copy—your means for communicating with your customers.
Without good copy, letting your customers know how good your Amazon listing is and why they should buy your product becomes tough (to the point of being improbable, actually).
So, how exactly can good copywriting for Amazon listings significantly impact your business, and how can aspiring marketers and Amazon entrepreneurs like you create high-converting and compelling product listing copy?
Why Your Amazon Product Listing Copy Matters
While a listing copy’s primary purpose is to communicate the product’s features and benefits to prospective buyers, writing descriptive and thoughtful copy can do more for your Amazon business. Good Amazon listings can increase your reach, boost your sales, and improve your credibility.
Increases Product Visibility
The most apparent effect of good Amazon copywriting is better rankings in the platform’s search results. Your place in Amazon search rankings may skyrocket with easily searchable and optimized product listing copies. Consequently, your product can receive the attention and visibility it deserves from its intended market.
Boosts Conversion Rates
Improving your Best Sellers rank and gaining traction from your target audience is only the beginning. Once your product has generated enough buzz, expect to experience a boost in customer engagement and interaction. Of course, with more people interested in what you offer, you can also anticipate a better conversion rate for your product.
Establishes Platform Credibility
Exceptional listing copy can also benefit your Amazon reputation in the long run. Besides placing your product on the map and boosting sales, honest and well-written copy can establish trust in your customers, further enhancing your credibility as a brand and seller.
Two Features Every Amazon Copy Must Have
Copy is indispensable in Amazon product listings. Although all copy abides by the standard rules of competent copywriting, essential qualities differentiate Amazon product listing copy from written content used on other websites, search engines, or anywhere else online.
After all, this is Amazon. Its unique system and algorithm, which have played a critical role in catapulting it to becoming the most successful ecommerce platform worldwide, have specific requirements.
And this applies to every element sellers use in building their product pages, including copy. Without further ado, here are the two necessary qualities that define “good Amazon-worthy copy that drives sales.”
1. Write the Copy To Fit Both Human Readers and Amazon’s A10 Algorithm
It’s crucial to understand that while your Amazon listing’s primary audience is your customer base, your copy is still on the ecommerce giant’s platform, and its algorithm technically counts as a search engine. For this reason, writing clear and searchable copy that accommodates both human readers and the algorithm is necessary.
Here are some guidelines to remember when writing product listing copy:
Customers appreciate simple and easy-to-understand product descriptions that succinctly enumerate the product’s benefits.
While keeping that in mind, know that Amazon’s A10 algorithm favors copy that mentions relevant keywords and phrases.
The key is balancing customer-centric writing that resonates well with your audience while optimizing search visibility.
The five bullet points of the copy are intended for the product's key features. Each bullet point must begin with a concise description written in ALL CAPS to attract customers' attention. Each elaboration, intended for Amazon's search engine algorithm, is then penned in sentence format.
Remember that the first three bullets should include the primary features of your product. Use all five bullet points. The more information you convey, the better your readers will understand the qualities that make your product worth purchasing. The entire bullet point description list has a limit of 1000 characters.
Use all of them as much as possible. It will be to your product's advantage. Providing more detailed explanations further clarifies your product's distinctive features. Keep your copy direct and highly descriptive.
Use sensory details to describe the item's key features. To further strengthen your connection with your readers, associate your product's benefits with their specific situations. Address pain points by explaining briefly yet adequately how your product solves their particular issues and how it can help improve their lives.
2. Incorporate Relevant Keywords in Your Amazon Listing
Before you begin writing the draft of your sales copy, it pays to do SEO (search engine optimization) keyword research with the right tools. To give context to first-time marketers, the Search Engine Journal describes SEO as “modifying the website content to enhance searchability.”
One of these practices is to conduct regular keyword research regarding your content of interest—in this case, your product. You can determine which search terms are important and valuable to your customers through keyword research.
After you have compiled a considerable keyword list of high-ranking phrases, feel free to start penning your draft.
The highest-ranking keywords in your list should be used in the title for product listings. You may also use these in the bulleted features.
The rule of thumb is to incorporate as many relevant keywords as possible without sacrificing flow and readability. Make it a point to use at least one keyword or key phrase in each bullet point. If and whenever possible, try to use more.
Determining how many important keyword phrases you can squeeze into your copy is at your discretion. Just be careful to not overdo it, or else you would be guilty of keyword stuffing, which is a substantial copywriting no-no that no decent copywriter (or seller) can afford to make.
Top-Notch Copywriting for Amazon Listings With the Experts
While they may be mere words, your Amazon listing copy is part of the backbone that holds up your entire brand and seller reputation on the platform. With these two essential qualities in mind, you can write listing copy that is customer-centric and optimized for Amazon’s algorithm.
You can also hire companies like Seller Interactive that provide Amazon copywriting services to up the ante of your product listing copy. We also offer full Amazon Seller Central account management services, Amazon SEO services, listing optimization, and more. Take advantage of our free consultation by booking a call and find out how you can further boost your sales with the help of Amazon experts!