4 Amazon Keyword Tips You Need, According to Listing Experts

Shopping cart with magnifying icon block and laptop computer

Last updated on September 6th, 2023

Written by Mohamed Aden

There’s no one-size-fits-all approach to finding business success. Different people take different paths to achieve their goals. Some learn from the failures and successes of others, while some prefer to learn from their own experiences.

Interestingly, these principles also apply to learning Amazon strategies like listing optimization. You must embrace a blend of these approaches to outrank your competitors and propel your business forward.

But if you truly want to improve things, include this in your journey: listening to listing experts. You will certainly be able to apply their Amazon keyword tips to refine your keyword research strategy and quickly connect with your target audience.

In this blog post, we’ve gathered four keyword tips we think are gold. Unlike other articles, these tips aren’t generic; we based these on Amazon experts’ years of experience, study, observations from their accounts and competitors, and forward-thinking. 

4 Important Amazon Keyword Tips Backed by Listing Experts

Amazon keywords can make all the difference in the success of your product listings. It’s not just about incorporating popular terms in your listings; it’s about strategically optimizing them to align with your customer’s search behaviors and preferences.

It might be tough to conduct Amazon keyword research, but you don’t have to do it alone. This is where listing experts come into play. They know the ins and outs of Amazon’s search algorithm. They have conducted extensive research and gained valuable insights into what works and what doesn’t in the realm of keywords.

So, what are their expert-backed tips to help you master Amazon keywords?

Tip #1: Know the Relevant Keywords

We all know the power of keywords, these being a primary element to rank on Amazon. While there is no single formula on how we can use them, experts have listed three keyword ideas to optimize your content on the platform.

infographic - amazon keyword tips for optimizing content

Use Main Keywords

The easiest way to begin your listing optimization is to look for valuable keywords and use the top-ranking ones in your account. This strategy is what most people use because it means investing in what's already working.

Leverage Other Keywords

Unfortunately, main keywords pose stiffer competition, just like with other search engines. With tons of pages and hundreds of listings appearing, the chances for you to get a click and sale are small.

Here enters the possibility of using secondary ranking keywords. They may have low search volume, but they face less competition. This increases your chances of more sales and clicks, especially when paired with appealing images and content. 

Use Long-Tail Keywords and Be Creative

Using long-tail keywords may not be widely adopted, but experts consider it a hidden gem. This is an often overlooked opportunity because long-tail keywords don’t usually have high search volumes. However, they attract more qualified and motivated users, boosting the number of visitors to your page.

Because Amazon users search for their desired items using long-tail and more specific keywords, you can target these keywords and expect higher sales and soaring conversion rates. These higher rates will enhance your visibility and prominence in the Amazon search engine.

Tip #2: Avoid Putting Your Brand Name in the Product Title

Many sellers often make the mistake of including their brand name in the product title, thinking it will help them with their Amazon search term optimization. Experts strongly advise against using your brand name in the product title, even if it may seem beneficial. 

Instead of brand name, you must prioritize terms that align with what customers are searching for rather than using words (like your brand name) that don’t have high search volumes. By optimizing the title with descriptive and targeted keywords, you can increase its relevance without compromising valuable search term space.

Tip #3: Don’t Forget Your Off-Page

There is more to Amazon than meets the eye. What we mean by this is that there are more areas where you can incorporate keywords than what appears on your product page

Backend Keywords

Also known as hidden keywords, backend keywords are vital to boosting your conversion. They may look like a compilation of key phrases that do not make sense, but search engines index them to help customers find the products they’re looking for.

The strategy of some Amazon listing experts goes like this: 

Step 1: Copy the ASIN and the keyword phrase on the search. If your product appears, then your product is appearing for the search term you used. 
Step 2: Use a keyword research tool to check all the keywords associated with your ASIN. If your product appears for the search then, you’ll know you chose the keywords correctly. 
Step 3: If there are search keywords absent in your content, create a list and include them in the backend. Focus on variations, synonyms, and related keywords. Avoid using keywords already present in your on-page content.

Online Platforms

Look beyond Amazon; you’ll see countless ways to increase your audience and direct more qualified traffic to your listing.

  • Option 1: Setting up your website is your best bet if you want the freedom to write everything about your product. Make it easy for customers to click the buy button for more conversions and ranking. Don’t forget to link your Amazon account to the site.
  • Option 2: Use the power of social media influencers to your advantage. Connect with influencers and have your brand endorsed on their social media channels. Their followers are your potential clients.
  • Option 3: Invest in email marketing. Make your pitch short but snappy and informative. Tell the readers what your product is and the advantages of using your product. Include a quick link leading to your Amazon product pages for easy access.

Most Amazon SEO companies offer all these services mentioned. Delegate the tasks to a team of experts to ensure quality and efficiency. 

Tip #4: Be Consistent in Keyword Usage

Consistency is the key to Amazon listing optimization. This means you must:

  • Use the Same Keyword in All Your Listing Areas: From product titles to backend search terms, maintaining consistency helps search algorithms recognize the relevance of your listing and enhance its presence in search results.
  • Take Advantage of Keyword Research Tools: These keyword tools filter irrelevant keywords and identify relevant ones. They also provide keyword suggestions, search volume data, and direct competition analysis, saving time and effort.
  • Avoid Keyword Stuffing: Experts discourage keyword stuffing, even if you think using as many keywords as possible is helpful. Focus specifically on using important keywords within your content. 
  • Avoid Subjective Keywords: Avoid subjective keywords that may not align with the nature of your customer. Stick to certain keywords that directly relate to your product and cater to customer preferences.
  • Consider Customer Search Behavior: Conduct market research with tools like Google Trends and Google Analytics. Adjust your keywords naturally. By understanding how customers search for products like yours, you can consistently optimize your listings to meet their needs.

The Ultimate Amazon Keyword Tip: Work With Experts

a businesswoman working with sales statistics

The work never stops in finding the best keywords for listings. You need dedication and commitment to outshine other Amazon sellers and bring your brand to the forefront. Keep digging, exploring, and refining your keyword strategy to stay one step ahead. With this approach, you can conquer the cluttered marketplace and make your brand shine brightly.

If you want to make better decisions and fewer mistakes, work with Seller Interactive. We have industry knowledge and detailed guidance to help you navigate the complexities of keyword optimization.

At Seller Interactive, we offer a range of Amazon services to amplify your performance, including:

  • Amazon Full Account Management
  • Listing Optimization
  • Amazon SEO
  • Sponsored Ad Management/PPC Management
  • Product Launch
  • Brand Protection and Assistance
  • Amazon Account Suspension Appeal and Reinstatement
  • Reimbursement and Refund
  • FBA Wholesale Partnership 

Seller Interactive: Your Ultimate Listing Experts

There are things you can do on your own. But with all the tasks ahead of you, getting help is the way to go. You'll be at peace knowing that professionals are handling your optimization, which is vital for your success on Amazon. 

Let your brand be known! Book a call with us to discuss your business needs and what we can do for you.

Go from surviving to thriving on Amazon.

Use the power and influence of advertising to increase sales. Learn more about how you can benefit from our management expertise.
Book a Call

Read More

Landing Page for Amazon Products: A Professional Guide

Last updated on December 18th, 2023 Written by Mohamed Aden For Amazon sellers, having a strong marketing strategy is crucial for boosting sales. Having a landing page for Amazon products is a strategy many successful sellers apply, and you can also do. This article will explain what a landing page is and how it can […]

Amazon Best Seller Rank: A Concise Guide to Boosting Sales

Last updated on December 13th, 2023 Written by Mohamed Aden The Amazon Best Seller Rank (BSR) is a crucial metric sellers like you should understand to maximize your success on the platform. This ranking system reflects a product's popularity and sales performance against other products in the same category. By grasping the intricacies of BSR, […]

Amazon Seller Names: Essential Guide for Choosing a Winning Identity

Last updated on December 11th, 2023 Written by Himanshi Raj In a bustling marketplace like Amazon, every aspect of your online presence matters, and thoughtfully chosen Amazon seller names can be one of the first steps toward building a solid brand. However, coming up with an Amazon seller name is considered trivial for most sellers. […]