How Do You Prioritize Keywords to Rank up on Search?

January 2, 2021
Written by Jayce Broda
finding your product listings

Keywords are indispensable on Amazon. Without these precious words and phrases, your customers will have a hard time finding your product listings. This is where SEO comes in. Take note, however, that the type of SEO method you use on Amazon is not the same as that which is used in Google.

There are specific techniques in using keywords, specifically in your product titles and descriptions on Amazon, that boost your rankings. One of them is not using your brand name at the beginning of the title.

laptop and keyword rank up in 2020

You may find this tip surprising. Now, before those negative thoughts start playing themselves out in your head, truth be known that this is not a violation of any guideline on Amazon.

Yes, when Amazon rolled out its new guidelines, they included the suggestion of starting the product listing title with the brand name, thus to increase your keyword ranking status. But seriously, this may prove to be more disadvantageous for your brand.

Why? People rarely search for brand names when shopping online. And this also applies to Amazon.

When you put your brand’s name first, you end up sacrificing your most precious keyword real estate. Remember that the top-ranking keywords in your list land in the title.

So instead of prioritizing your brand name, put your wealth of keyword ranking status in front. Then end your title with your brand name.

If you are worried that this will get you delisted, relax. You will not be violating Amazon’s guidelines. This aspect is different from other directions for their new FBA product titles, which you have to observe. Among these are not using terms like free shipping or 100% quality guaranteed or punctuations like exclamation points.

To help you search for the ideal top-ranking keywords for your page, especially your title, take these tips to heart.

  • Take time to learn what your customers are searching for on Amazon.
  • Include long-tail keywords, which is a series of three or more keywords put together.
  • Pull away from the competition by also focusing on how competitive a keyword is.

Find out more about the advantages of using the right SEO services for boosting your rankings on Amazon. Take advantage of our FREE CONSULTATION. Email Jayce at [email protected] today.

Go from surviving to thriving on Amazon.

Use the power and influence of advertising to increase sales. Learn more about how you can benefit from our management expertise.
Book a Call
Become a better seller

Read More

Common Issues You Can Resolve With Amazon SEO Services SEO letters on wooden blocks

Search engine optimization or SEO is integral to any business, whether eCommerce or brick-and-mortar stores. Setting SEO strategies allows your business to become more visible to customers and later convert to sales. And despite the high traffic on Amazon, its marketplace sellers are no exception from SEO algorithms. Unfortunately, many business owners don’t have the […]

Gear Up Your Amazon Marketing Strategy For Cyber Week 2022 Amazon Cyber Week

As we reach the last quarter of 2022, thoughts turn to Thanksgiving and the shopping frenzy that is Cyber Week. But what is it, exactly? From US Thanksgiving Day to Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday, Cyber Week promises incredible discounts on everything from apparel to electronics. If customers want to […]

The End of an Era: How to Close Your Amazon Seller Account How to close an Amazon seller account

Sometimes in life, things just aren’t meant to be. Unfortunately, this also applies to selling on the Amazon marketplace. For several reasons, you want to close your Amazon seller account. Maybe you’re not making enough sales or finding the competition too intense? Whatever the reason, it’s critical to properly understand how to close your Amazon […]

crossmenuchevron-down