Amazon Keyword Ranking: How Do You Rank Up on Search?

finding your product listings

Last updated on June 23rd, 2023

Written by Himanshi Raj

Keywords are indispensable on Amazon. Without these precious words and phrases, your customers will have difficulty finding your product listings. This is where search engine optimization (SEO) and Amazon keyword ranking come in. 

Developing and executing effective SEO strategies is crucial to achieving a high ranking on the retail giant. This increases the likelihood of more people discovering and choosing you over your competitors. However, note that SEO methods encompass a broad range of approaches, and what you employ on Amazon differs from those used on other search engines like Google.

There are specific techniques to ensure you get the most out of keywords on your Amazon product listings. So let Seller Interactive give you some expert tips on how to rank up on the platform’s search results.

Place brand names last.

One of the reasons you need help ranking for a keyword may be because you're using a brand name at the beginning of the product title. It's time to switch things up and place it at the end of the title instead.

You may feel skeptical about this tip. After all, Amazon recommends putting the brand name on your product title before any other keywords. But the truth is this is not a violation of any guidelines on the platform.

When Amazon rolled out its new guidelines, they suggested starting the product listing title with the brand name (or anywhere applicable for some categories) to increase your keyword ranking status. But this may prove to be more disadvantageous for your brand. Why? 

People rarely search for brand names when shopping online. And this also applies to Amazon.

When you put your brand's name first, you sacrifice your most precious keyword real estate. Remember that optimizing your product title involves putting the top-ranking keywords in it.

So instead of prioritizing your brand name, put your wealth of keyword ranking status in front. Then end your title with your brand name.

Worried that this will get you delisted? Relax. As we’ve mentioned, you will not be violating Amazon's guidelines. If you're gunning for brand recognition as part of your business strategy, there are better ways to create a branding strategy that works. Read on to know more!

Learn what your customers are searching for on Amazon.

Taking the time to learn what your customers are searching for on Amazon is crucial for sellers to effectively reach their target audience and optimize their product listings.

Potentially high-converting keywords match customers' product search queries on Amazon. That's why sellers must align their keyword strategies to match these search terms. Doing so increases the chances of their products appearing in relevant search results, improving visibility and attracting potential customers.

When sellers match multiple keywords with the ones their target customers use, it also significantly enhances their rankings. This is because Amazon's search algorithm indexes relevant keywords based on various factors, including keyword relevance and customer search behavior, to determine which products to display in search results.

This strategic approach to backend keywords and overall keyword optimization allows sellers to compete effectively for search volume and visibility, maximize exposure, and ultimately drive more traffic and sales to their Amazon listings. They can do so even without using PPC campaigns.

a laptop displaying an espresso cup product page from Amazon 

Search for more long-tail keywords.

Including long-tail keywords in product listings and descriptions greatly benefits Amazon ecommerce sellers. These keywords are specific and exact phrases that are more targeted and less competitive than shorter, generic ones.

Long-tail keywords are about specificity, indicating that customers know what they want to buy. Mining long-tail search terms help sellers increase their chance of attracting highly relevant and qualified traffic to their product listings and get better chances of gaining conversion, leading to better keyword ranking.

In fact, one of our esteemed experts unveils a compelling strategy utilized by some of the most successful brands on Amazon—a technique that doesn't rely solely on main keywords.

Incorporating long-tail keywords can enhance a seller's visibility and competitiveness in the crowded Amazon marketplace. Generic keywords often have high competition, making it challenging for sellers to rank highly in search results. However, sellers can tap into niche markets and target an untapped audience by leveraging less saturated long-tail keywords. This could lead to higher sales and profitability on the platform.

Use Amazon keyword tracking tools.

Using a keyword rank tracking tool is crucial to improve your products' position in the highly competitive Amazon marketplace. It allows you to monitor the keyword performance of a given search term, enabling you to identify which keywords are working effectively and which ones may need adjustment or replacement.

An excellent Amazon keyword tracker shows you more than just keyword rankings. It can give you sales and revenue data, search volume, and degree of competition. It can even show you products you can sell using the keyword. These features help you make informed, data-based decisions.

Additionally, keyword rank trackers provide insights into your competitors' rankings. You can determine how many keywords your rivals dominate, allowing you to analyze their strategies and make informed adjustments to compete with them or carve your niche in.

Here are three popular tools you can use to track keywords that will help you in your journey to raise your product page rank in the Amazon marketplace:

Helium 10

Known for its comprehensive suite of Amazon seller tools, Helium 10 includes a powerful tracker because of its keyword research option. The tool also offers an extensive product research feature to help you find the right products to sell on Amazon.

Jungle Scout

Alongside its product research capabilities, Jungle Scout offers a keyword rank tracker at par with Helium10, allowing you to optimize your listings and outperform competitors.

AMZ Tracker

AMZ Tracker's keyword tracking feature offers real-time data on keyword rankings, enabling you to identify trends and optimize your product listings accordingly.

These tools offer valuable features to monitor keyword rankings, gain insights into competitor strategies, and optimize your product listings for better visibility and sales performance on Amazon.

Amazon Keyword Ranking Is Achieved Through Excellent SEO Practices

The tips above are only some of the best practices successful sellers use to rank keywords. If you want to go beyond ranking and improve conversion, you have to learn advanced SEO techniques. This will require a lot of skill, time, and effort to accomplish. 

But fear not! You can always take the short and sure route by working with a team of experts from Seller Interactive. Learn more about the advantages of using the right SEO for boosting Amazon rankings, and take advantage of our free SEO consultation today.

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