How does Amazon DSP influence RoAS?
Seller Interactive’s extensive knowledge of audience building and targeting makes Amazon DSP a perfect tool for brands who want to scale and earn extra traffic.
Currently, due to Amazon’s limited targeting capabilities, RoAS may not always show results as expected unless your products have great branding. Well branded products allow the opportunity to use exclusive DSP to retarget people who view or interact with the brand.
Talk to a Seller Interactive campaign manager to see if DSP is the right next step for your brand.