Frequently Asked Questions.
What is Amazon DSP?
Amazon’s demand-side platform enables marketers to automate the purchase of different advertising mediums on and off Amazon, effectively broadening consumer reach and providing audiences with a richer experience both on their computer screens and mobile devices.
With DSP, marketers will have the opportunity to buy the following media:
- Amazon marketplace paid ads
- Audio streaming platforms
- Online audio ads
- Video streaming platforms
- Online video ads
Is Amazon DSP advertising right for you?
Amazon DSP is best suited for brands with a strong brand presence and at least seven figures in annual earnings from their Amazon business. Talk to a Seller Interactive campaign manager to see if DSP is the right next step for your brand.
How does Amazon DSP influence return on ad spend (RoAS)?
Seller Interactive's extensive knowledge of audience building and targeting makes Amazon DSP a perfect tool for brands who want to scale
and earn extra traffic.
Currently, due to Amazon's limited targeting capabilities, RoAS may not always show results as expected unless your products have great branding. Established brands have the opportunity to use the demand-side platform to retarget people who view or interact with their ads.
How much does Amazon DSP cost?
If you choose to serve the ads yourself, the budget is entirely up to you. You also save up on management fees. On the other hand, if you want to go for the managed service option, Amazon requires a minimum ad spend of $50,000 per month in the United States.
To get detailed pricing information on Seller Interactive’s managed DSP service, contact us. We’ll be more than happy to provide a customized quote based on your unique business goals.