Amazon Product Optimization 101: 10 Amazing Hacks for Optimizing Your Images on Amazon

February 1, 2021
Written by Jayce Broda
amazon product optimization

Images are one of the most crucial elements of effective Amazon product optimization.

Shoppers on Amazon have a lot of options right at their fingertips, and before they can even click on a product, they've already laid their eyes on your product images. If you want to get ahead of the competition- having alluring, high-quality photos are of utmost importance. As the cliche says, a picture can say a thousand words- for Amazon, a picture is its salesforce. Take note that the quality of your products is reflected in its product images.

Below are 10 amazing hacks than can definitely help you product images standout from the rest on Amazon

Hack #1. Spruce Up Your Main Image

Although Amazon has strict rules when it comes to the main product image, there are plenty of ways to make it stand out from the rest. However, it is smart to keep yourself updated and review the seller support page as the guidelines can change. 

Below are easy tips to make your image stand out without violating Amazon's product guidelines.

Only Show the Product

Avoid placing texts, props, borders, or items that show the scale of the product. The purpose of the main image is to focus on the product that you are selling.

Pure White

Take note that Amazon wants a specific type of white background for the main images. It should be set to be RGB 255, 255, 255. (See Google's color picker for reference or any color chart.)

Using the right kind of white is crucial since Amazon wants your product to look like it is floating in the interface. If you are no design geek, you can always outsource to experts who can edit your photo’s background to this color for a small fee. 

Close Up 

Amazon requires that a product image should take up at least 85% of the image. Avoid using cropped images since it will make your product look small in the thumbnail appearing in your search and PPC ads. Ensure that your image is zoomable so that shoppers can look into the details of your product. 

A poor-quality image that can’t be zoomed can decrease the click-through rate (CTR) for your ads and reduce the number of organic traffic your listing receives.

Hack #2. Take Advantage of All the Image Slots

One of the most common mistakes that sellers commit is not having enough images for their product listings. There are listings that only contain 2 or 3 images - you do not want that in any of your listings. Amazon usually gives most categories 7 or more image slots that you should take advantage of. It is wise to add as many images as possible so that your target shoppers can take a closer look at your product from different angles and perspectives. 

It is worth noting that even though you are allowed to have more than seven images for your product listings, shoppers will only see seven on the product detail page unless they click on additional images. 

Quick Pro Tips.

  • Your most critical images should be in the first 6-7 slots of your listing.
  • If you wish to include a video, note that it will use the 7th slot on your listing.
  • Upload images showing the front, back, and even the packaging.
  • Lifestyle images are a great way to showcase the benefits of your products. 
  • Infographic images with a callout text can also be a powerful tool for conversion on Amazon.

Hack #3. Size Matters

Right image sizing plays a vital role in the way it is viewed on Amazon. When you use too small images, it can appear pixelated, disabling the zoom feature for desktop. According to Amazon, the right size should be at least 1000 pixels on the shortest size to be zoomable. However, even with the correct image size, it won't still look good on the thumbnails without the proper proportion. It is vital to use the recommended aspect ratio, which is 1:1. Avoid uploading rectangular images. The inconsistency of the image sizes will make your product look less professional and dramatically decrease your conversion rate.

Quick Pro Tips:

  •  Showing scaled items next to your products can be an essential tool in reducing returns and increasing the number of positive reviews. This way, you can avoid miscommunication when it comes to the actual size of your product. 

Hack #4. Mirror Your Bullets

When it comes to indexing and ranking, Amazon puts a lot of emphasis on titles and bullets. Your images may not do much in bringing in traffic to your listings; however, they can convert the traffic your listing is receiving. If you're thinking of ways to optimize Amazon listings for mobile-use, the best way is to make your images attractive and informative.

Take note that the product title and images on mobile are the only content that will appear above the fold. Frequently, most shoppers never scroll down to where the bullets are shown.

That is why it is crucial to highlight your products' advantages and the main benefits in the additional images. Keep in mind that mobile and desktop use on Amazon are not entirely similar. It is wise to optimize your product listing for both mobile and desktop use.  

Hack #5. Let Your Buyers See Themselves using Your Products

In every business model and Amazon product optimization, you must know your market. It is essential when crafting your images as it is when you are writing your copy. 

Research about your customer's average income, beliefs, and use the information you gathered to help your images be more compelling to your target audience. If your product is expensive and targets the upper-class, be strategic with your lifestyle images, and use cozy and state-of-the-art backgrounds to fit your target market. Let your customers see that the product they are going to buy from you fits their needs and lifestyles.

Hack #6. Leave No Room for Photoshop Fails

Many sellers use photoshop to improve their lifestyle images. However, there are things that you definitely need to avoid.

Shadows

Watch out for shadows. Often, shadows will give away your photoshop flaws. So, ensure that your shadows fall where they are supposed to be. This will make your image look unprofessional if not done correctly.

Scaling

If you are photoshopping props to go with your image, it is prudent that your images are to scale. Wrong scaling can give Amazon the impression that you are misleading your customers regarding your product's size. This can result in returns and restricted Amazon Standard Identification Numbers ASINs.

Hack #7. Avoid Typos

Do not let a misspelling or grammatical error slip into your images. Proofread your copy through programs like Grammarly or have it checked by at least 2 or more people before uploading.

Hack #8. Always Follow Category Requirements

It would be best if you kept in mind that Amazon has specific rules that vary per category regarding the images for your Amazon product optimization.

This can include placements of shoes, usage of a mannequin, and even requirements like nutritional labels.

Make it a habit to re-check the style guidelines every now and then to check if Amazon made changes without the seller's notification.

Hack #9. A+ Content

Aside from the image slots Amazon provided at the top of the product detail pages, you can also utilize A+ Content to upload your other images. (That is if you are an Amazon Brand Registry member).

Avoid repeating the same images from slots into the A+ Content. Instead, use it to upload more images to give your target consumers a more detailed look into your product. 

Quick Pro Tips:

Use A+ Content to showcase the following:

  • Comparison Charts
  • Unique selling points
  • Brand Story
  • More Lifestyle Images
  • Instructions for Use

Hack #10. Like every ad campaign, TEST!

Before listing your product, let's assume that you have already done enough research for your amazon product listing optimization. 

It is crucial that you note your performance to know which of your listings work and which ones don't. You can use tools to do the split testing or just get amazon product listing optimization services to do it for you. 

You can also do it yourself by manually comparing data from the Detail Sales and Traffic Report. 

Use the data gathered and identify your strongest and weakest points. 

Key Takeaways

When creating your amazon product listing, you want product images that can answer all the questions that your consumers might have in mind. 

From showing close-up images to a realistic lifestyle shot- these components can help your product stand out from the rest. 

If you want to know how to optimize Amazon product listing with no worries, Seller Interactive is the one you are looking for. We offer Amazon optimization listing service that will surely help your eCommerce business to scale. 

Contact [email protected] and talk to one of our Account Managers for a free consultation.

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