Wrong Things to Do in Your Amazon Seller Suspension Appeal

Amazon seller suspension

Last updated on January 9th, 2023

Written by Mark Salvania

If you're one of the unlucky ones with your Amazon seller account suspended, you're probably wondering what you did wrong and how to get reinstated. Unfortunately, there’s no one-size-fits-all answer to this because each suspension is reviewed on a case-to-case basis.

While having your Amazon account suspended can be upsetting, there are several things you need to do as well as not do to have a successful appeal. However, it's essential to note that not everything is lost. You can reinstate your account by complying with the procedures to appeal the Amazon seller account suspension.

It's important to take the time to do your suspension appeal correctly, as many sellers make mistakes when appealing their suspension, which can mean the difference between having your account reinstated and being forced to start from scratch. In this blog post, we'll outline some of the most common mistakes sellers make when appealing their Amazon seller suspension, so you can be sure to avoid them. Otherwise, your appeal could be doomed from the start.

Common Mistakes in Amazon Suspension Appeal

If you're reading this, you're presumably in one of the following situations: 

  1. You're an Amazon seller preparing yourself when you get a suspension.
  2. Amazon suspended your seller account, and you're currently writing your appeal.
  3. Your suspension persisted, and you're figuring out what went downhill with your appeal.

Here are some of the common mistakes sellers make when appealing their suspension so you can avoid them:

1. Not thoroughly understanding the reasons for suspension

If you've been suspended from the Amazon marketplace, taking a step back and figuring out your violation is crucial. You must thoroughly understand the reason for your suspension before writing your appeal. Amazon takes suspension appeals very seriously, and you need to show that you understand why your account was suspended and what you can do to fix the problem. 

Not thoroughly understanding the suspension is one of the biggest mistakes you can make while trying to appeal your suspension. Trying to appeal a suspension without knowing its reasons is almost like shooting in the dark. Of course, you can hit your target by chance, but it is far more likely that you'll waste your time and energy. 

Once you understand the reason, you'll be better positioned to write a persuasive Amazon suspension appeal letter. However, if you're unsure where to start, here's a list of resources to help you better understand Amazon's suspension policy. 

2. Focusing on the wrong things in your appeal

It would be best if you focused on the right things in your appeal for Amazon seller suspension. Stick to the facts, and don't allow your emotions to hinder your appeal. Amazon isn't interested in hearing about your excuses. They want to see that you're a good seller who plays by the rules. You can show that by presenting the facts clearly and logically.

Remember, you're trying to convince Amazon, so focus on what they care about. It means highlighting any extenuating circumstances that led to the infraction and your efforts to rectify it. If you can show that you're taking responsibility for your actions and working to improve, you're more likely to have your account reinstated.

For example, you've been suspended for having too many returns. Don't try to defend yourself by saying that other sellers have more returns than you do. Instead, focus on what you've done to change your return policy or process and to improve your business.

Mistakes in seller suspension appeal

3. Not following directions

Amazon's appeal process is straightforward, and they expect sellers to follow their instructions. If you fail to follow their instructions, your appeal will likely be ignored or denied outright. The good news is that following Amazon's directions is not that difficult. Following Amazon's instructions means: 

  1. Read the instructions thoroughly. Make sure you understand what Amazon needs from you to review your appeal. 
  2. Follow the proper format. When filing an appeal to Amazon, you must follow a specific format. Make sure you follow it exactly.
  3. Include all required information. For your appeal to be processed, Amazon needs all of the information they've requested from you. Double check if you've included everything before you submit your appeal.

It can be tempting to take shortcuts when appealing your suspension, but you should remember that this is a serious process. Amazon takes suspensions seriously and expects appeal submissions to be treated with the same level of value. You can give yourself and your business the best chance of overturning your suspension by exerting effort and paying attention to detail.

4. Being pushy or disrespectful

Suspensions can feel like a punch in the gut, especially if you're unsure why they happened. However, keep in mind that Amazon holds all of the cards when it comes to suspensions. Appeals are meant to be a chance for you to present your side of the story, not a chance to scold or argue with them.

The more pushy or disrespectful you are in your appeal, the less likely they will reinstate your suspended account. Therefore, you should be as calm and professional as possible in your Amazon suspension appeal letter. Keep in mind that the Amazon employee reading your appeal is just trying to do their job, and they likely have no personal stake in whether or not your account is reinstated.

Instead, focus on persuading them that you're a valuable seller who will adhere to their rules and regulations if given another chance. This approach significantly increases your chances of having your suspension lifted. So come when you feel like losing your cool, take a deep breath and try your best to be respectful. It may not be easy, but it's always the best policy.

Amazon marketplace seller

5. Giving up too easily

When it comes to appealing a seller suspension, being persistent can pay off. Just because your first attempt fails does not imply you should quit completely. If you believe you have a strong case, it's worth trying again after making some changes to your approach.

These changes can be: 

Presenting new evidence in your appeal

If you repeat the same information in your original suspension notice, it’s unlikely to persuade Amazon to change its decision. So instead, take some time to gather additional evidence that supports your case. It could include customer testimonials, purchase records, or screenshots of your listing.

Enhancing your Amazon appeal letter

Avoid any language that Amazon could interpret as hostile or aggressive. Instead, focus on presenting your evidence calmly and persuasively. If possible, try addressing any concerns Amazon may have raised in the original suspension notification.

If you put in the effort and craft a strong appeal, you stand a good chance of being reinstated. So don't give up too quickly一persevere, and you can achieve the desired result!

Working with a third-party Amazon account service

You built your Amazon store with continuous effort and hard work, and you don’t want your dreams and hope for your store to go down the drain just because of a mistake you made when appealing your suspension. 

Fortunately, you can always seek help in putting together a strong suspension appeal from a third-party Amazon suspension appeal service. These people are experts in handling Amazon suspensions, so rest assured they know what they should do to reinstate your account.

Final Thoughts

Amazon seller suspension is a major inconvenience and can even cause financial hardship. Appealing your suspension can also be frustrating and overwhelming. You're thinking of many things while being careful of making a mistake that can cost you your business. We've outlined five common mistakes as a sign that you're probably doing your Amazon suspension appeal wrong.

Now that you have a better understanding of what not to do when appealing your Amazon suspension, you can apply them to boost the chances of your appeal getting approved. Remember, the key is to be respectful, thorough, and patient throughout the process.

However, filing your suspension appeal can be a bit of a handful. If you need help putting together an appeal or want someone to consult, feel free to book us a call. Our experienced Amazon experts will guide you through the process step-by-step and ensure your appeal is handled with utmost care. Book a call with us today and let's get your account reinstated.

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