Last updated on June 19th, 2023
Written by Himanshi Raj
Amazon sellers are constantly searching for innovative ways to boost their sales and elevate their brands in the eyes of consumers. Within this competitive landscape, a recurring challenge arises: how can you entice your customers without blending into the crowd?
Enter Amazon Lightning Deals. This promotional offer is one of the most sought-after tools for buyers and sellers. Buyers view them as exceptional opportunities to secure great products at reduced prices. Sellers consider it an effective Amazon SEO strategy to improve product rankings and increase conversions.
Running a Lightning Deal on Amazon has been proven to be a game changer for businesses, and it can be for you too. In this definitive guide, we’ll sift through strategies and best practices to help you effectively create Lightning Deals on Amazon. Let’s get started!
Amazon Lightning Deal is a promotional discount program that operates on a time-sensitive and limited-stock basis. Unlike other promotions that may last for days or weeks, this deal lasts 4 to 6 hours on the Amazon Deals page, creating a sense of urgency among shoppers.
Amazon directly manages and runs Lightning Deals. They carefully curate and oversee these promotional campaigns to deliver exceptional value not only for buyers but also sellers. By leveraging Amazon's infrastructure and reach, sellers can tap into a vast customer base, maximizing their products' visibility and potential sales.
Lightning Deals are available to all Amazon buyers, except on Prime Day or Week when only Prime members can see them. This targeted approach allows sellers to tap into the Prime member demographic known for their high engagement and purchasing power.
In creating Lightning Deals, sellers must first understand the structure and components of these limited promotions. Here's the anatomy of a product with a Lightning Deal:
Sellers must meet certain criteria before running a lightning deal on Amazon. You may visit the Lightning Deal dashboard first to determine eligibility for your products. This is under the Recommendations section of the dashboard.
But if the result is "There are no recommendations at this time," make sure you pass the following benchmarks:
Even if you have the best intentions in using deals and promos, it’s still critical that you consider Amazon’s rules and restrictions. Knowing the potential challenges, you can set realistic expectations and make informed decisions.
Here are the limitations to keep in mind:
If you’re still reading this, chances are you’re eager to learn how to create and run a Lightning Deal on Amazon. Here’s a step-by-step guide to help you get started:
Your desire to attract new buyers and surpass competitors has undoubtedly led you to learn to create a Lightning Deal. Allow us to further ignite your motivation by highlighting the benefits that await when you choose to leverage this promotional opportunity.
Your business may have checked off the eligibility box, but if you want to secure higher Lightning Deal potential on Amazon, it's time to take things up a notch.
Apply these Amazon tips below:
Amazon’s goal is to be “Earth’s most customer-centric company.” This means that you must provide excellent customer service at all times. Remember these:
As mentioned earlier, prime eligibility helps you position your products for greater visibility and appeal to a broader customer base.
You have two options to get the blue badge: Seller Fulfilled Prime (SFP) or Fulfillment by Amazon (FBA). Let's get straight to the point: we strongly recommend choosing the latter option. SFP has rigid requirements that even seasoned sellers need help to fulfill. One condition is that you have a timely shipment rate of 99%.
On the other hand, when you sign up for FBA, you're automatically Prime-eligible. Besides, you don't have to worry about order fulfillment because Amazon will pick, pack, and ship your items personally. Your returns and customer service are also taken care of.
Ensure your product listings are optimized. Check your title, descriptions, bullets, and images. Each element must pass the A9 algorithm parameters. The listing itself should entice the customer to purchase.
Use relevant keywords in your title and product features. Enhance your product images. Don’t overlook the importance of backend keywords, where you can add long-tail search terms and variations. Prioritizing Amazon SEO helps you stand out from the millions of products offering irresistible discounts.
If Amazon detects depleted stock from your inventory, they will automatically remove your listing and disqualify your product from participating in a Lightning Deal. Improve your inventory management by tracking it via your Seller Central dashboard. Start checking Selling Coach Reports, and from there, track your current inventory and restock with just one click.
Are Lightning Deals worth it? Absolutely yes! But remember that you must meet Amazon's prerequisites first to become qualified. You can only unlock the benefits of running a lighting deal and stand above your competitors by fulfilling the requirements.
And if you think it’s not enough to be eligible, there are additional ways to explore and refine your strategy. From optimizing your Amazon SEO to mastering inventory management, implementing these techniques will pave the way for a thriving and profitable business.
Do you have any questions about Amazon deals and promotions? Seller Interactive has a team of experienced Amazon consultants willing to help you. Email us at [email protected] today.
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