What is a Protection Plan in Amazon

March 1, 2021
Written by Jayce Broda
What is a protection plan on Amazon

As a business owner, you’d want to protect your brand as much as possible. Your business’s reputation can affect your overall sales, so it’s essential to ensure that your business’s name will not be tarnished.

Amazon is one of the biggest sites where you can sell, market, and advertise your product. It’s no wonder why people choose Amazon as a platform to sell their products. They’re selling on a popular platform frequented by a broad audience, so their brand gets more exposure, and in turn, generates more revenue. Thanks to the pandemic, more people have turned to online shopping for their daily needs.

However, as with any business venture, selling on Amazon also comes with risks. There’s always a counterfeiter or hijacker waiting to disrupt your listing and make you lose any potential buyers. Not only that, if buyers think that these hijackers or counterfeiters are legitimate resellers of your products, you won’t have control over the quality of what they sell. They could be selling low-quality products that could affect the buyer’s impression of your overall brand.

Thankfully, there are ways you can protect your brand on Amazon through a protection plan.

What is a protection plan in Amazon?

The Amazon Brand Protection Program exists to save sellers from hijackers and counterfeiters who try to steal their listing. Simultaneously, the Amazon Marketplace Protection was established to protect customers from unscrupulous sellers, especially amid the pandemic.

What can you do to protect your brand on Amazon?

There are several ways you can protect your brand on Amazon. You can choose whether to take matters into your own hands or hire someone to manage it for you. Whichever choice you make, it’s ideal to do what you can to protect your brand and listing.

1. Hire an Amazon consultant

Amazon consultants are well-versed in Amazon’s policies and procedures, and they’ll be able to help you navigate your way through the system. If you’re looking to protect your brand but don’t know where to start, Amazon consultants are your best option. They’ll provide you with an Amazon brand protection solution through different methods, with one of them being the Full Account Management Service.

When you entrust your account to these consultants, they’re sure to keep your seller profile healthy. You can get more traffic, optimize your listings, avoid any issues with your account, and provide good customer service to your buyers.

2. Take advantage of the “Buy Box”

When there are multiple vendors selling the same product, there’s  competition for the buyer’s attention and a range of prices available. If you’re selling your product and you always have the buy box advantage on your side, your listing will get more recognition and generate sales.

3. Apply for Brand Registry

If you are the owner of a brand, you can protect it by enrolling in Amazon’s Brand Registry program. Once you register your brand, Amazon recognizes you as the legitimate owner]. Whatever details and descriptions you input for your product will serve as the original description for it.

While this doesn’t help eliminate other sellers from hijacking your listing they can’t make any changes regarding your product’s description and details. This means that all your enrolled products will only show the descriptions you created, even if you’re not the one selling them.

4. Message unauthorized resellers

One way to scare off unauthorized resellers is by sending them a message asking to take down their listing of your product. You can politely ask them to take it down, but if you want a more efficient way of doing so, you can send a message that appears to come from a lawyer. When legal matters are involved, these unauthorized resellers are sure to take your message seriously.

Takeaways

Protecting your brand is crucial to the success of your business. With a platform like Amazon, your brand is vulnerable to counterfeiters and hijackers in the marketplace. Some steps you can take are listed in this article, but if you want to do all of them without having to spend so much time, you can hire an Amazon consultant to do it for you instead. Contact us today for your Amazon Marketplace Solution!

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