It all has to do with DISCIPLINE. Here are the point-by-point explanations why:
Keep in mind that the product image should contribute to the overall goal of selling more products, hence translating to higher conversion rates.
Any element you include in your product images should be strategically selected and placed to create an image that meets this goal. So even if you add features that you think looks cool or sexy, if it fails to entice your audience to make a purchase, they are ineffective. Once you have confirmed this as a fact, you can edit the images. You can either reduce the elements or remove them or replace them altogether.
The main objective of the hero shot is to convince prospective buyers to click on your product. Some of you might be wondering how you can make this possible given Amazon’s strict guidelines (i.e., only using a white background, the main image has to fill in 85% of the overall space, and no additional texts or graphics).
Although strict and somewhat limiting, there is still room for creativity. There will always be a way to make your product stand out.
The hero shot is named as such because it should make your product look heroic. Whenever potential customers drop by your page, your hero shot should give them the impression that your product provides the best solution for a specific problem that they can identify with.
One technique that you can employ is using the original color of your product’s packaging. Please take note that this is not the box where you store it but the actual product container with the label.
For example, if you are selling supplements, why restrict yourself to using white or black bottles? You can opt for red or orange or any color that will make your product pop in the search results. In doing so, you significantly help increase your click-through rate.
The next important aspect of presenting an image that you need to focus on is its usefulness. By this, you should be able to show your customers why they should care about your product and what difference it can make in their lives.
Rather than just focus on the cool features of the item in question, present how these features will be beneficial to your target buyers. Let them know through pictures conveying usefulness why they should pick your brand over the competition.
The same purpose applies to your lifestyle images. Instead of showing attractive models holding your product, show how it can be used. This type of image has two goals: First, to show how your product figures in your customers’ lives and second, is to add elements to the image that would associate your product with a lifestyle that is consistent with your brand.
Do you want to know more about how you can effectively use images and copy to boost your product listing’s ranking on Amazon? Find out through our FREE CONSULTATION. Email Jayce at [email protected] today.
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