Top 6 Benefits of Selling on Amazon as a Brand

March 22, 2022
Written by Corin Romkey
selling on amazon

Are you still contemplating whether to launch your brand on Amazon or not? Understandably, you are still weighing the pros and cons of Amazon selling. After all, it takes guts and perseverance to start your venture on this platform, considering the competition and guidelines you have to face.

However, you must know that Amazon has continuously helped third-party sellers, with or without registered brands, establish their businesses and grow their customer base. Amazon wouldn’t have more than 500,000 registered brands under its protection if not for their trusted and quality services. If you want to learn more about Amazon selling, this article will delve into six benefits you will enjoy as you start selling on your Amazon account. 

1. Amazon has a massive customer base that is constantly growing

Ever since Amazon accepted third-party sellers, the number of customers buying on this platform has increased, making it one of the biggest eCommerce marketplaces in the world. Currently, it ships to 100 countries, so more and more people prefer to shop on Amazon than on other platforms.

When the COVID-19 pandemic started, people had no choice but to stay indoors and order their necessities online. This drastic shift in purchasing has mainly contributed to the massive growth of sales that Amazon has recorded in 2021, which is a whopping net sales of $469.8 billion. Additionally, Amazon has reported over 2 billion monthly site visitors for the first half of the year, showing how many potential customers you can reach worldwide.

Despite the pandemic and the global supply chain disruptions it caused, Amazon continued to be a trusted online marketplace by many shoppers. But if you want to succeed, it would be best to start your Amazon business as soon as possible.

2. Amazon offers a wide variety of features to help brands grow and protect their businesses

To help the sellers grow their businesses, Amazon provides various seller programs, resources, and tools that they can easily access. Some are available to all sellers, while some are exclusive to registered brand sellers. Below are a few notable features that you can maximize as an Amazon brand seller.

Seller Central

Once you have created a selling account on Amazon, Seller Central is the portal you will use to access your seller account. Here, you can navigate all the valuable tools and content and monitor your sales activity. If you want to use your tablet or phone to open your account, you can download the Amazon Seller App application.

Through Seller Central, you can add or edit your product listing, track your inventory, and manage your payments, returns, and refunds. Furthermore, you can generate business reports, monitor your customer reviews, and manage other tools, such as Fulfillment by Amazon (FBA) and Amazon Custom. If you want to sell your products worldwide, you can also do it through Amazon Global Selling found on Seller Central.

Seller University

To educate yourself about Amazon selling before starting, you can read various resources found on Seller University. It provides articles and webinars for beginners and brand sellers to help you manage your business on Amazon. You can also read some frequently asked questions and their answers to be informed accordingly.

Brand Registry and Protection

Enrolling your brand in Amazon Brand Registry is one of the first steps you must take before launching your products on the site. Furthermore, you can access multiple seller tools only available to registered brand sellers. In addition, you can protect your brand from hijackers and counterfeiters whose goal is to steal the Buy Box from you even if you are the original seller of the product.

Amazon Advertising

Advertising is a crucial part of establishing an e-commerce business to make people know more about your brand. Especially if you are a new Amazon seller, you should take advantage of the services available to everyone. Fortunately, Amazon offers three kinds of Pay-Per-Click (PPC) advertising: Sponsored Products, Sponsored Brands, and Displayed Products. You can also manage these through Amazon Seller Central.

3. Brands that sell on Amazon have access to millions of Prime members

Amazon Prime is a paid subscription service that allows users to obtain other features not available to others, such as Prime Video, Prime Music, and, most importantly, fast delivery services. Amazon promises to provide two-day or same-day shipping to customers, making it more convenient and attractive for users as they shop online.

In 2021, Amazon was reported to have 200 million Prime members, and this number will continue to grow as people get more satisfied with the services they receive. Moreover, shoppers look at Prime eligibility as one of the top factors for buying from a shop. If you don’t offer Prime shipping, they are more likely to purchase from others instead. So, consider applying for FBA or try the Seller-fulfilled Prime program. 

4. Amazon has a sophisticated search engine that can help customers find your products

Shoppers mainly use the search engine to look for products they want to buy. Because of this, Amazon has created its search engine, which uses algorithms specialized in catering to the buyers’ needs. Amazon uses the A10 algorithm, which factors various elements in ranking product listings. Some factors include sales history, seller credibility, conversion rate, organic sales, and click-through rate.

If you want to rank high on the search engine results page (SERP), you must follow various search engine optimization (SEO) strategies, such as using keywords, creating excellent copy, uploading high-quality photos, and generating good authentic reviews. Furthermore, you can bid for a slot meant for Sponsored Products or other PPC ads.

selling on amazon account

5. Selling on Amazon is easy and convenient, especially through Amazon FBA

As mentioned above, Amazon provides sellers like you with several tools and services to help them function and operate their businesses more efficiently. Moreover, these allow them to easily manage their sales, inventory, refunds, and other aspects. However, one of the most helpful services that Amazon currently offers is the Fulfillment by Amazon or FBA.

Through FBA, sellers pass the logistics and storage responsibilities to Amazon. It takes care of the picking, packing, and shipping of the items. Amazon also handles customer service concerns, refunds, and returns. Moreover, sellers benefit from the storage provided by Amazon on its fulfillment centers. Besides these advantages, Amazon FBA sellers also enjoy the Prime shipping services, one of the many factors customers consider when purchasing products on the Amazon marketplace.

6. Brand owners have exclusive tools to boost their brand awareness

Amazon values brand owners who are enrolled under their Brand Registry Program. Hence, they continuously develop and provide features that will help brands boost their sales and brand awareness. Below are some tools and features exclusive to registered brand sellers that you can also enjoy.

A+ Content and Stores

After you open a selling account on Amazon, you might be motivated to create your first few product listings. In a typical Amazon product listing, you need to provide the product title, bulleted features, product description, images, and delivery information. But once your application for Brand Registry is accepted, you can finally spruce up your product listings using A+ Content. This feature provides an extended space to add more details and photos about your product and its real-world benefits to buyers.

In addition, you can create your storefront using the feature Stores. It allows you to create a multi-page shopping experience within the Amazon platform as if buyers are shopping on a different website. Using this feature, you can present more texts, images, and videos to entice your potential customers to purchase. Besides that, you can maximize your storefront to boost brand awareness.

Brand Analytics

Found on Seller Central, Amazon Brand Analytics is a tool that registered brand sellers can use to make informed decisions in running their businesses. It generates reports about customer behavior, like conversions, repeat purchases, and more. These can be accessed through the features Search Terms, Market Basket Analysis, Demographics, and Repeat Purchase Behavior.


Managing an e-commerce store is not easy, whatever platform you use. However, doing it on Amazon will help you scale your business and build brand awareness. If you want to start your Amazon selling journey as a brand, you can benefit from its vast number of potential customers and Prime members. Moreover, you will enjoy all the helpful tools, programs, and services offered to registered brand sellers, like Amazon FBA, A+ Content, and Brand Analytics.

If you are already interested in launching your brand’s products through Amazon, you should consider hiring an agency that can assist you by providing Brand protection services, like Seller Interactive. They have teams of professionals who can help you deal with hijackers and counterfeiters, preventing them from negatively affecting your sales and brand reputation.

To schedule a consultation, you can email [email protected] or call 1-800-820-3746.

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