Become a Better Seller: How to Get Your Products to Amazon Home and Kitchen Best Sellers List

March 15, 2022
Written by Kevin Wong
amazon home and kitchen best sellers

It's safe to say that there are a lot of home and kitchen sellers on Amazon. So if you're planning on selling there or have plans on doing so, make sure that you try to get on the Amazon home and kitchen best sellers list. The key to becoming a better seller is to put yourself in the shoes of your buyers.

Tips to Get Your Products on Amazon Best Sellers in the Home and Kitchen Category

If you want your product listings to get on the Amazon Best Sellers list, you should first understand what it is and how getting on it can boost your business. 

Consumers would only want to buy the best - and they want to know what's the best available out there fast. So if you want to stand out from the rest of your competition, here are some tips on how to land a spot in the Amazon kitchen best sellers list:

1. Understand what the Amazon Best Sellers list is and how it works

The Amazon best sellers list ranks the most popular products on the site. It is updated hourly and is determined by sales data. The list is divided into several categories, including home and kitchen.

To make it onto this list in the home and kitchen category, your product needs to sell well not only in terms of quantity but also in terms of velocity, which is also the rate at which it sells. 

To put it simply, you need to have a high number of sales within a short amount of time.

So if you have a good product and have a lot of sales on them from the past, this might not be enough for you to get it on the bestseller list. To put it simply, it's not only mainly focusing on the number of sales that you have - it's also about selling a specified quantity over a short time. 

2. Research what products are selling well on the Amazon home and kitchen best sellers list

The quickest way to get your products on the Amazon best sellers list is to sell products that are already selling well. You can do this by doing some research on what products are currently doing well in the home and kitchen category.

You can use the bestseller list or use the Amazon sales ranks when doing your research. The Amazon sales rank is assigned to each product indicating how well it sells relative to other products. 

General rule: the lower the number, the better the product is selling.

You can find the Amazon sales rank for a product by searching for it on Amazon and then selecting "See all formats and editions." The Amazon sales rank will be displayed on the right-hand side of the page below the product price.

Pro tip: it's very tempting to sell a product that is currently selling really well. But you shouldn't consider selling these products right away! 

Make sure that these are products you're confident to sell, and these are not only trending at the moment. See that you can also sustain the sales in the long run as it would help boost your business’s and listings’ search rankings!

3. Identify your top competitors and see what they're doing differently

If you want to stay ahead of your competitors, you need to point out what they are doing well and where they are possibly failing. One way to do this is by identifying your top competitors and then looking at what products they're selling on Amazon that you're not.

You can find your top competitors by using a tool like Jungle Scout. Jungle Scout is a software that helps sellers analyze data from Amazon to identify profitable products to sell. It also has a feature that allows you to see the best-selling products of your competitors. 

Although you'd need to shell out money to avail premium versions of these tools, you should consider this as an investment! 

amazon home essentials best sellers

4. Choose the right category and subcategory for your product

When listing your products on Amazon, choosing the right category and subcategory is important. This is because not all products are suited for every category and subcategory.

For example, if you're selling a kitchen gadget, you list it in the home and kitchen category. But if you are selling a piece of furniture, you would list it in the furniture category.

Listing your products under the right category can help Amazon's A10 algorithm identify what product you're selling and properly index your listings. 

The best way to find the right category and subcategory for your product is by using Amazon's Product Categories. You can find the Product Categories on Amazon's website by clicking on "All departments" and selecting "Product Categories."

5. Optimize your product listing for better visibility

To increase your chances of getting your product on the Amazon best sellers list, you need to optimize your product listing. This means making sure your title, description, and keywords are relevant and keyword-rich. 

If there's any step you should focus on when creating your listings, it would have to be its optimization. Search engine optimization (SEO) is the backbone of your product listings - without it, you cannot expect your listings to be visible in the search results. 

You can use a tool like Keyword Inspector or Google Adwords to find keywords used by your competition and relevant to your product. Use these keywords to your product listing for better visibility and search ranking.

6. Use high-quality images

Having high-quality images of your product can help increase conversions and sales. This is because potential buyers are more likely to buy a product if they can see what it looks like. It’s better to shoot photos from different angles so everything is shown, and the customers’ expectations are managed. 

Make sure that these images are clear and high-resolution so these are all detailed enough to accurately show how your product looks. You can also use lifestyle images to give buyers a better idea of how the product will be used.

7. Use social media to promote your product

If you want to get your product on the Amazon best sellers list, you need to promote it on social media. This means creating a social media campaign that targets Amazon shoppers. 

You can use tools like Hootsuite to help you track which social media posts are driving the most traffic to your Amazon product page. You can then use this information to create more social media posts that drive traffic to your product page.

amazon kitchen best sellers

8. Use paid advertising

If you want to get your product on the Amazon best sellers list, you may need to start using paid advertising. Paid advertising allows you to place your product before a targeted audience who are more likely to buy it.

You can use a tool like Amazon Sponsored Products to help you place your product in front of the right buyers. It is a program that allows sellers to place ads for their products on Amazon. 

These ads appear when someone searches for a keyword related to your product, which makes it easier for the consumers to see your product and could eventually lead to better sales.

9. Price your products competitively

One of the best ways to get your product on the Amazon best sellers list is by pricing it competitively. This means setting a price that is lower than your competition.

If your margins are tight and you can't match or offer your products lower than your competitors, you can offer other enticing promotions such as free shipping and discount vouchers. 

Shoppers love free shipping offers! So if you can price your products accordingly or make a promotion wherein if the buyer reaches a certain amount of spend, they are eligible for a discount. 

10. Ship quickly and efficiently to Amazon warehouses

Since the sales rate is an important factor if you want to get your products into the best sellers list, you need to make sure you're shipping your products quickly and efficiently to Amazon's warehouses.

Amazon Prime is a program that offers free two-day shipping. Being on the Amazon best sellers list is one of the requirements for qualifying for Amazon Prime. 

In addition, you can sign up your business for Fulfillment by Amazon (FBA) to help you ship your products quickly and efficiently to Amazon's warehouses. FBA is a program that allows sellers to send their products to an Amazon warehouse, where they will be stored and shipped out when orders are placed.

Get Your Home and Kitchen Best Sellers on Amazon With These Tips

Getting your product on the Amazon best sellers list can be a great way to boost sales and attract more buyers. But it takes a lot of hard work and effort. However, these tips will help you get your product on the Amazon best sellers list. 

Become a better seller with these tips that will help you to get your product on the bestseller list. If you're still unsure how you can achieve this, you may want to consider working with an Amazon account manager. These are pros who know the ins and outs of Amazon, and they can help you bring your listings to where you want them to be. 

We at Seller Interactive are confident that we can help you boost your business and reach whatever your goals are for your listings! Make your business thrive more. Send us an email at [email protected] to book a call with us!

Go from surviving to thriving on Amazon.

Use the power and influence of advertising to increase sales. Learn more about how you can benefit from our management expertise.
Book a Call

Read More

Discover: Sequential Guide on How to Sell on Amazon How to Sell on Amazon

Are you curious about how to sell on Amazon? In this step-by-step guide, we'll show you everything you need to get started. We'll cover creating an account and listing, tips for increasing your sales and tracking your sales and profits alongside the benefits of selling on Amazon. Plus, we'll give you some tips on how […]

Introduce Your Latest Amazon Dining Table Set with Product Launching Services modern dining table set

Introducing a new product to the market is always a nerve-wracking event for a business owner like you. You might be feeling excited because you can finally showcase what you have prepared in the past months. At the same time, you might be feeling anxious about whether the launching event will make the new product […]

Must-Have: Why Should Amazon Sellers Use Amazon SEO Services? Amazon SEO services

If you're currently an Amazon seller, you should perhaps keep in mind that you ought to do everything possible to utilize your listings and for it to progress fully. Amazon SEO is one of the best ways to improve your visibility and rankings on the site and can help you reach more potential customers.  In […]

crossmenuchevron-down