Mohamed Aden

How can you break through the clutter of a bustling marketplace filled with countless home and kitchen sellers? If you plan to sell or upscale on Amazon, the answer lies in one great achievement: getting on the Amazon Best Sellers home and kitchen list.

Whether you're a seasoned or rookie seller, earning the best seller badge or a high seller rank is the ultimate opportunity to propel your business to new heights. We'll reveal the secrets that can transform you into one of Amazon's selling sensations, from unfolding the mystery behind customer preferences to fine-tuning your marketing strategies.

Understanding the Amazon Best Sellers List

If you want your product listings to get on the Amazon Best Sellers list, you should first understand what it is and how getting on it can boost your business. 

What is the Amazon Best Sellers List?

As the name suggests, the Amazon best sellers list consists of products that sell at the highest level in their respective categories on the giant marketplace. The list is divided into several categories, including home and kitchen. Products that qualify for these lists either have a (1) Best Seller badge or have (2) a specific Best Seller Ranking.

Best Seller Badge

The Best Seller badge is an orange ribbon at the top-left corner of a product detail page. Amazon awards it to top sellers who achieved a high product ranking for sales.

If you have this badge, Amazon will display your listings on top of the customer's search results. They may even appear when a customer searches with an unrelated keyword within your category.

Best Seller Rank (BSR)

Meanwhile, the BSR is an Amazon metric that appears on an item's Product Information section or the information box on the top-right side of a product listing. It indicates how an item sells compared to others within the same category.

BSR scores are real-time and updated more than once daily. Amazon calculates it according to a product's sales volume over time. It may also vary according to the Amazon store. Finally, one product can have more than one BS rank if it falls under multiple categories.

How Is the Best Seller List Determined?

Simply put, you need to have a high number of sales within a short time.

The Best Seller list considers both recent and all-time records and is not affected by page impressions and customer ratings. That said, although a product listing's quality is not a primary indicator of the Best Seller list, it will still affect sales.

Why Should You Aspire to Be on This List?

It's not surprising if you have this question in mind. After all, page views and customer reviews matter in a business. So why dream of getting on a list that doesn't value them as much as sales?

• It is an excellent indicator of how well your product sells on Amazon.
• It provides you with unparalleled exposure to millions of potential buyers.
• It enhances your brand's credibility, fostering trust and confidence in potential customers.
• It makes you a formidable player in the marketplace, showcasing your ability to deliver products that resonate with customers.
• It offers algorithmic benefits. Amazon's algorithm considers product performance on the Best Seller lists when ranking brands.

10 Tips to Get Your Products on Amazon Best Sellers Home and Kitchen Category

Consumers would only want to buy the best—and only the best available fast. This is especially important in categories like home and kitchen, so you must do something to appear on the top searches. Here are some tips on how to land a spot in the Amazon home and kitchen Best Sellers list:

1. Choose the Right Product Category and Subcategory With Care

When listing your products on Amazon, choosing the right category and subcategory carefully is important. This is because sales rank scores fluctuate based on how your item compares to others in the same category. Explore the Best Sellers list and familiarize yourself with all the categories and subcategories to find which is most accurate for your products.

Another way to find the right category and subcategory for your product is by using Amazon's Product Categories. You can find it on the website by clicking "All departments" and selecting "Product Categories."

Here's an example. If you're selling a kitchen gadget, you list it in the home and kitchen category. But that's not all; there are subcategories where it might fit in:

1. Kitchen & Dining
2. Bedding
3. Cleaning Supplies
4. Wall Décor
5. Furniture
6. Bath
7. Storage & Organization
8. Heating, Cooling & Air Quality
9. Home Décor
10. Vacuums & Floor Care
11. Irons & Steamers
12. Kids' Home Store
13. Seasonal Décor

If you offer product variations, place the parent ASIN and all its child identification numbers within the same category. Listing your products under the correct category can help Amazon's A10 algorithm identify what product you're selling and properly index your listings. 

2. Research What Products Sell Well on the Amazon Home and Kitchen Best Sellers List

The quickest way to get your products on the Amazon Best Sellers list is to offer products already selling well. You can do this by researching what products consistently do well in the Home and Kitchen categories.

To search for these products, access the Best Seller list directly or the Amazon Sales Ranks by searching for it on Amazon and selecting "See all formats and editions." The sales rank appears on the right-hand side of the page below the product price.

Rule of thumb: The lower the number, the better the product sells.

Here are some popular product ideas under the Home and Kitchen Best Sellers list worth trying:

Cleaning Supplies

Cleaning tools swiftly emerged as a popular and thriving category on Amazon's Best Seller list. The growing focus on cleanliness and hygiene has created a thriving market for high-quality cleaning products. This increasing demand makes the category a lucrative opportunity for sellers aiming to enter or expand on Amazon.

Rapid Egg Cooker and Other Kitchen Gadgets

Kitchen gadgets, including the popular rapid egg cooker, have emerged as a highly sought-after category on the Home and Kitchen Best Seller list. Customers are increasingly drawn to innovative and time-saving kitchen tools, from simple dishwasher-safe and stain-resistant utensils to smart cutting boards.

Bedding Products

The world is increasingly burdened with stress, so more customers seek comfort and quality from their sleep spaces. Because of this, bedding products for both cold and hot nights have become some of the bestsellers on Amazon, ranging from satin pillowcases to breathable bed sheets.

Drawer Space and Other Storage Units

Smart storage units are all the rage these days as they address the need for efficient organization and maximizing space in cluttered homes and offices. With an increasing emphasis on functional living spaces, you have ample opportunities to cater to the demand of customers looking to streamline their surroundings with this category.

Gardening Materials

Lastly, more people are discovering the joys of gardening and seeking effective solutions for plant care and pest control. This growing interest makes the gardening category blow up and gives sellers who sell related items a chance to thrive in the marketplace.

Pro tip: It's very tempting to sell an item that is currently selling really well. But you shouldn't consider selling these products right away! Always think long-term when choosing your products.

What's currently popular may change over time. So ensure that you sell products you're confident in, not only because they're trending at the moment. Ensure you can also sustain the sales in the long run, as it would help boost your business's and listings' search rankings!

3. Identify Your Top Competitors and See What They’re Doing Differently

If you want to stay ahead of your competitors, you need to point out what they do well and where they fall short. One way to do this is by identifying your top competitors and then looking at what products they're selling on Amazon that you're not.

You can find your top competitors by using a tool like Jungle Scout. Jungle Scout is a software that helps sellers analyze data from Amazon to identify profitable products to sell. It also has a feature that allows you to see the best-selling products of your competitors. 

Although you'd need to shell out money to avail of these tools' premium versions, consider them a long-term investment! 

4. Focus On Customer Engagement From Beginning to End

People won't fully appreciate your product if you cannot give them an immersive and seamless shopping experience. If someone is new to your brand, they may have some questions in mind. Always respond to them as appropriately and promptly as possible.

You should also follow up after they purchase one of your products and implement other ways to encourage five-star reviews and repeat purchasing. Ultimately, the goal is establishing strong relationships with your customers, including fostering trust.

5. Optimize Your Product Listing for Better Visibility

Optimize your product listing to increase your chances of getting your product on the Amazon best sellers list. This means ensuring your title, description, and keywords are relevant and keyword-rich. 

Search engine optimization (SEO) is the backbone of your product listings. Without it, you cannot expect your listings to be visible in the search results. Use a tool like Keyword Inspector or Google Adwords to find search terms used by your competition that are also relevant to your product. Apply these keywords to your product listing for better visibility and search ranking.

6. Use High-Quality Images

Having high-quality images of your product can help increase conversions and sales. Potential buyers are more likely to buy a product if they can see what it looks like. We recommend shooting photos from different angles to view the item comprehensively. This helps manage customer expectations and ensure they make an informed buying decision.

The images must also be clear and high-resolution to show the intricate details. Lastly, consider adding lifestyle images to give buyers a better idea of how the product will be used.

7. Use Paid Advertising

If you want your product on the Amazon Best Sellers list, you should start using paid advertising. Paid advertising allows you to place your product before a targeted audience who are more likely to buy it.

You can use a tool like Amazon Sponsored Products to help you place your product in front of the right buyers. It is a program that allows sellers to place ads for their products on Amazon. These ads appear on top when someone searches for a keyword related to your product, making it easier for the consumers to see your product and leading to better sales.

8. Use Various Marketing Tactics to Promote Your Product

Aside from paid ads, you need to leverage other ecommerce marketing methods to get your product on the Amazon best sellers list. Such methods include social media marketing, product bundles, subscription boxes, and more exclusive options for Amazon sellers.

A popular and effective example is creating a social media campaign that targets Amazon shoppers. Use tools like Hootsuite to help you track which social media posts drive the most traffic to your Amazon product page. You can then use this information to create more social media posts and campaigns that make heads turn and stay on your product page.

9. Price Your Products Competitively

One of the best ways to get your product on the Amazon best sellers list is by pricing it competitively. This means setting a price lower than your competition—research and test price points to determine your items' most effective price range. Alternatively, use the Automate Pricing tool to adjust prices automatically based on market trends.

If your margins are tight and you can't match or offer your products lower than your competitors, offer other enticing promotions. Think free shipping and discount vouchers, which can be offered when the buyer reaches a certain amount of spend. Shoppers absolutely love them!

10. Ship Quickly and Efficiently to Amazon Warehouses

Since the sales rate is an important factor in getting your products into the best sellers list, you need to ensure you're shipping your products quickly and efficiently to Amazon's warehouses.

Amazon Prime is a program that can help you with that as it offers exclusive shipping perks like free two-day shipping. Qualifying for it requires being on the Amazon best sellers list, emphasizing the importance of striving for that position.

You can also sign up your business for Fulfillment by Amazon (FBA) to help ship your products quickly and efficiently to Amazon's warehouses. The FBA program allows sellers to send their products to an Amazon warehouse, where they will be stored and shipped out when orders are placed.

Get Your Home and Kitchen Best Sellers on Amazon With Seller Interactive

Getting your product on the Amazon best sellers list is a great way to boost sales and attract more buyers, but it takes a lot of hard work and effort. This is especially true for categories like Home and Kitchen, where the demand remains constantly high and numerous sellers compete for it.

But using the tips we discussed, rest assured that you will find an opportunity to stand out among the crowd of brands in the market.

Work With Seller Interactive's Account Managers!

If you're still unsure or finding difficulty in competing for the Best Seller list, consider working with an Amazon account manager. These pros know the ins and outs of Amazon and can help you bring your product listings to where you want them to be. 

Make your business thrive more. We at Seller Interactive are confident that we can help you boost your business and reach whatever your goals are for your listings!

If you're an Amazon seller, you know how things constantly change in the marketplace. Creating an Amazon ad campaign is no exception—it continually evolves to ensure you have the best possible chance of reaching your target buyers. But what if your Amazon PPC Ads are not showing at all?

The primary purpose of pay-per-click (PPC) campaigns is to get clicks and conversions. But launching Amazon PPC campaigns don't always go as planned. Sometimes, you may experience dwindling traffic, conversions dropping, and suddenly your ads are not showing up.  What can you do if any of these occur?

In this post, we'll walk you through some common reasons why Amazon ad campaigns stop working and the solution you can take to get them back on track. Let’s begin!

What are Amazon Ad Campaigns?

Amazon advertising utilizes ads to reach an extensive target audience in and out of the platform and at every stage of the customer’s journey. They come in different forms, placements, and objectives, from increasing brand awareness to boosting sales.

Amazon ad campaigns bridge the gap between sellers reaching out to customers and customers locating the products they seek.

Amazon sellers like you should understand the impact of Amazon ads to thrive in this fiercely competitive ecommerce platform. 

Types of Amazon Sponsored Ads

Amazon Ads offer many advertising programs but let’s start with the four basic and most important types of Amazon Sponsored Ads:

• Sponsored Products: This campaign type focuses on advertising particular products. They are best used to maintain or boost the sales of a specific item.
• Sponsored Brands: Use Sponsored Brands to elevate your brand. Here, you'll put your brand name and tagline in the spotlight. When customers click on your ad, you can direct them to a particular listing or your Amazon store.
• Sponsored Display: Reach your target audience outside the platform with Amazon Sponsored Display. Here, you'll take ad space on third-party apps and websites.
• Amazon Stores: Flex your brand and all the products you sell through visually captivating Amazon Stores. Your store will be your mini website within the platform.

The Role of Keywords in Amazon PPC Campaigns

Although campaigns vary, Amazon advertising has one thing in common—keyword use. Keywords determine whether your ads will appear in search results. Therefore, it is vital to understand how they work on the platform. To begin, here are the keyword types you can include in your campaigns:

• Exact Match Keywords: Use the exact match keyword type if you want your ad to appear using specific keywords. 
• Broad Match Keywords: Meanwhile, if you want your ads to appear on a broader search term, use broad match keywords. Your ads will appear for related keywords and multiple keywords as long as they are variants of the primary keyword.
• Phrase Match Keywords: Phrase match keywords follow the same idea as broad match keywords, except that you use phrase search terms and long tail keywords.

🔎 You can manually pick which keywords to use for these types through a manual campaign, but if you want Amazon's algorithm to do the work for you, you can go for automatic campaigns. You can also combine them strategically and enjoy the benefits of both worlds.

Once you determine which keywords to go for, bid higher on a specific keyword to increase your searches and sales. You can bid lower on other keywords that are still relevant but have lower chances of giving you sales.

Choosing the campaign type and keywords you'll use requires expertise. It will define whether your Amazon ads will succeed, so meet with your search engine optimization (SEO) and marketing team for strategizing. Note that you need to bid for each keyword you use. Your decision will impact your ad spend and overall business finances, so plan wisely.

Amazon PPC Ads Not Showing: What Happened?

Amazon PPC campaigns not showing are more common than you think. If this happens to you, don’t panic. Your Amazon ad campaign isn't suspended; it is just not working. The problem may be due to low bid amounts, incorrect targeting, or a violation of Amazon's advertising policies. 

Sellers must identify the root cause and implement the right steps to fix the issue for optimal advertising results. Let's get into those details.

Campaigns with Irrelevant Target Keywords

You don't want to set up a campaign targeting unrelated and irrelevant keywords. You'll likely get more traffic than necessary, but this doesn’t always mean good news. They will have no impact if people are uninterested in what they see.

Ensure your ads help in the value proposition and benefits statement, so users who click through your ads will find their experience worthwhile. When they do, you can always hope to get a sale. So, when creating your ad copy, use relevant words and add a human touch.

Low Daily PPC budget

If you do not have enough budget for the whole day, your ads may not make it until night, which covers some of the peak shopping hours. As a result, you may think your ads are working when the truth is you just ran out of budget and didn't make it to the time when conversion is highest.

When you create an Amazon ad campaign, specify how much money you spend each day through search bid adjustment. Amazon ads work like an auction bidding system where multiple sellers can aim to rank and bid for different keywords.

You must allot enough budget for your campaigns to ensure they will last the whole day. If you've optimized your campaigns effectively, your ads are more likely to appear on the first page of paid ad placements. And when they’re catchy enough, you get clicks.

Violation of Amazon's Sponsored Ads Policies

Violating Amazon's Sponsored Ads policies can be one of the main reasons advertising campaigns fail to appear on the platform. Amazon is strict about these rules designed to provide all merchants with a fair and level playing field. If a seller fails to adhere to them, their sponsored ads may be suppressed or blocked completely.

Common violations include:

• Using inappropriate images or language
• Making false claims
• Promoting prohibited products
• Engaging in unethical practices such as buying reviews

It's crucial to adhere to Amazon's policies to ensure the effectiveness and profitability of your campaigns. Any violations can quickly add up, resulting in wasted advertising dollars and, potentially, an account suspension.

How to Fix Your Amazon Ad Campaign When It Stops Working

When setting up an Amazon ad campaign, you expect it to start working right away and bring in traffic and conversions. But sometimes, things can go wrong, and your ads stop delivering the desired results. When this happens, here's how to diagnose and fix common problems. By following our tips, you'll be able to get your ads back on track and start seeing better results. 

Examine Your Current Strategies

When your PPC ads aren't getting impressions, clicks, and conversions, revisit your strategies to check the root cause. Here are some details you can check:

• Check the keywords you bid for. You might have left some crucial keywords with insufficient bids while bidding higher for terms that aren't helping you rank and get conversions.
• Determine whether you've been too strict with exact keyword matches, causing your ads to appear less in relevant searches.
• You may have been too lenient with your broad and phrase match keywords that your budget runs out quickly.

Most importantly, keep an eye on your numbers. The work does not end after launching your campaigns—that is where it begins. Adjust the sails according to the tides, so your ads won't stop working.

Do Not Overspend or Underspend

Like most sellers, you may invest significant money at the beginning of a campaign. But as time passes and you discover which keywords are worth investing in, gradually transition to a minimum budget.

Avoid overspending on ads that don't boost your conversion rate, or they will jeopardize your budget before you know it. Review the numbers and consider eliminating irrelevant elements, such as negative keywords that generate clicks but are irrelevant to your products.

Here’s a quick and specific guide for starters from SI’s managing director.

https://www.youtube.com/watch?v=TTss87-HgjQ

Optimize Your Campaigns With The Right Keywords

The cornerstone of a successful marketing campaign lies in your keyword choice. To discover these essential terms, conduct thorough keyword research. If you’re unsure about the process, seek assistance from an SEO expert. They have the knowledge and keyword research tools to accomplish this task.

Create a keyword list and proceed to optimize your listing. Strategically place them in the product title, description, images, and backend keywords. However, refrain from keyword stuffing; choose what’s only most relevant and keep your content reader-friendly.

Understand Your Target Audience

Understanding your target customers is a lucrative investment. If you want successful PPC ads, run comprehensive audience research to unravel important information such as demographics, personality, and buying patterns. You can optimize your ads even more with these details.

For example, vividly describe your products' features to captivate your audience's attention immediately. Share compelling facts about your offers that will hook them. Always advertise not only for the search engine algorithms but also with your target customers in mind.

Monitor Trends Regularly and Update Your Ad Creatives

Ad creatives showcase your ad’s message to the audience in an attractive and resonating way. They play a vital role in the success of advertising efforts, so keep a close eye on these elements. Stay updated on the latest trends in Amazon advertising creatives and monitor your competitors' creative strategies. 

Utilize Amazon’s tools for ad creatives, such as the Multi-Asset Ad Creatives for Sponsored Display ads, A/B testing with the Manage Your Experiments tool, or creative editing for Sponsored Brands. Check which advertising asset is most effective in boosting your sales and conversion rate. Never stop learning and embrace changes fearlessly when you recognize their benefit to your business.

Want to Ensure Your Ads are Working? Try Seller Interactive’s Sponsored Ad Management Service!

In conclusion, Amazon PPC campaigns not showing up is a frequent issue many sellers face. However, that doesn’t mean you can underestimate its impact. Instead, take proactive steps to diagnose and resolve the problem effectively.

By checking your current strategies, avoiding overspending or underspending, optimizing your campaigns with the right keywords, knowing your target audience, and refreshing your ad creatives, you can overcome any challenge that may hinder your ads from reaching your target audience.If you need assistance in Sponsored Ad management, feel free to contact us here at Seller Interactive. We have the best team to get your campaigns running and are always at their prime. Contact us today.

As a seller on Amazon, the ultimate goal is to capture the attention of potential buyers and convert their interest into sales. One of the strategies savvy sellers use to increase their sales is leveraging Amazon Lightning Deals. 

In this blog post, we’ll explore what an Amazon Lightning Deal is and its benefits and downsides for sellers like you. 

The Amazon Lightning Deal Explained

Lightning Deals is Amazon’s promotional discounts program with a time limit. Amazon runs these deals with specific promotional discounts for a short period of time. Usually, a Lightning Deal lasts between 2–6 hours. 

If you want to find Lightning Deals on Amazon, you only have to look for them on the following pages: Today’s Deals and Prime.

Today’s Deals Page 

The Today’s Deals page on Amazon offers Amazon sellers an opportunity to offer their products at a discounted price. Your promotional discount can run anywhere between 2–6 hours. This means you can sell more as it overlaps with peak shopping hours. Amazon’s Today’s Deals page also shows upcoming Lightning Deals. 

Prime Day Lightning Deals Page

Aside from the Today’s Deals page, Amazon offers Prime Day Lightning Deals on the platform. This Lightning Deal is exclusively available to Prime members only during Prime Day. Prime Day is Amazon’s annual two-day retail holiday, which usually happens every July. 

Benefits of Amazon Lightning Deals

As an Amazon seller, you’re probably wondering if Lightning Deals are worth it. Remember that a good deal is music to every shopper’s ears. Because Amazon is a customer-centric company, they offer Lightning Deals from time to time to delight potential buyers. 

For sellers, the benefit comes from having an influx of customers visit their stores. It increases traffic, as shoppers will be enticed to frequent the stores to grab a good deal.

However, the percentage of shoppers tends to diminish on the days following the deal. Generally, a product’s average daily sale can get a boost of up to 65%. 

Aside from directly increasing sales, this Amazon deal provides other benefits. Although indirect, these advantages promote the increase of sales in the long run.

1. Improves Online Presence

Amazon’s Lightning Deals alert browsers when it appears on the Today’s Deals page. As one of the most frequented pages on the platform, it automatically makes your products more visible to your target market. This advantage equates to strengthening your brand’s overall online presence.

2. Strengthens Brand Awareness

Lightning Deals create a halo effect. Their ability to help customers learn about your brand while improving sales does not only work while the Lightning Deal is running. Its advantages go beyond generating positive results on the days following the deal’s scheduled onset.

3. Clears Overstocked Inventory

Offering deals is an excellent way of disposing of and profiting from overstock or unsold seasonal products. Plus, a Lightning Deal also contributes to your product visibility.

Downsides of an Amazon Lightning Deal

Like all other programs, the benefits sellers get from running Lightning Deals also come with challenges. They are as follows:

1. Amazon Decides the Date and Time for Running the Deals

Sellers are free to propose a specific week for staging the deal. But in the end, it is Amazon that decides on the exact promotion period. Although Lightning Deals have the possibility of covering peak shopping hours, they can fall at any given time—and if you’re unlucky, even during the dead hours of the early morning.

2. Amazon May Cancel Proposed Lightning Deals

All deals sellers submit to Amazon must be backed up by sufficient inventory. If the latter falls below the platform’s desired level within 7 or fewer days before the deal, Amazon may cancel it. Sellers should logically resort to stocking up products to keep this from happening.

This move is advantageous if sales meet expectations. If not, you will end up having too much inventory in the warehouse.

3. Deal Fee

Running a Lightning Deal on Amazon doesn’t come for free. Amazon charges $150 up to $500 per deal. The deal fee can increase depending on the week you choose to run your promotional discount.

How To Run an Amazon Lightning Deal

Amazon’s Lightning Deals are close to buyers’ hearts. These limited-time sales enable customers to save a significant amount on Amazon items, while increasing your sales in the process. Now that you know the benefits and challenges of running a Lightning Deal, let’s dive into the actual process of running deals on Amazon.

1. Make Sure You’re Eligible

Amazon sellers must meet the following criteria to be eligible to create lightning deals:

• A seller should have a Professional Seller account on Seller Central.
• A seller should have at least five seller feedback ratings per month.
• A seller should hold an overall rating of at least 3.5 stars.
• Eligible Amazon products should be “new.”
• Products should have at least a 3-star rating.
• Products should be Prime-eligible.
• Products don’t have a high return rate.

2. Create a Lightning Deal

Once you’re eligible to run a Lightning Deal, you can start creating one. Below are the steps to create a lightning deal:

• Select “Create a Deal” in your Deals Dashboard.
• Choose the product that you’d like to create a deal for.
• Choose a schedule when you’d want your Lightning Deal to run.
• Choose a deal price from the suggestions.
• Click and submit your deal.

3. Amazon Sets the Price, Discount and Quantity

Wait for Amazon to set the maximum price and the minimum discount and quantity for the deal. 

Once a Lightning Deal is on, expect to see:

• The featured product.
• The final price and amount for the promotional discount (excluding tax).
• A status bar showing the percentage of claimed deals.
• A timer indicating the time left before the deal expires.
• A button for “Add to Cart” if there are promotional discounts on hand.

Turn the Tables to Your Brand’s Advantage

Amazon’s Lightning Deals are effective because they are designed to complement the functions of Amazon’s A10 algorithm. The system is designed to consider a variety of integral factors. Among the essential elements are conversion rate, sales velocity, and pricing.

Besides Lightning Deals, working with an Amazon SEO consultant like Seller Interactive can help you boost your sales and conversion rates. We can help you increase the conversions of a specific search term so your products gain higher rankings in search results.

Contact us today!

Since Amazon opened its doors to third-party sellers, it has witnessed immense growth in sales and the number of customers worldwide. Because of this, Amazon continues to develop new programs and implement changes in the marketplace to make the ecommerce experience more convenient and orderly. Even though sellers will benefit from these, some need help to keep up with the changes Amazon implements on top of managing their stores.

If you run your office supplies business alone, you might feel overwhelmed by having to shift your gears and adjust to the changes. Even if you have a business partner, you might still encounter difficulties without an expert's guidance. Fortunately, you can free yourself from these worries by hiring an account manager. 

In this article, Seller Interactive will help you learn some information about account management services and how they can help you sell your office supplies more efficiently on Amazon.

What Are Account Management Services?

Account management services are provided by either an individual account manager or an agency with a team of professionals. Whoever you choose to work with can help you scale your Amazon business by setting up your account and providing various marketing strategies. Besides that, they can also optimize your product listings and other content to drive more traffic, increasing your sales.

Most importantly, they can give you constant updates regarding Amazon's new policies, programs, and changes. Because of their expertise and experiences, they can share excellent insights and techniques you can implement in your business. If you maintain a long term relationship with your account manager, they can help you become a success on Amazon.

Benefits of Hiring an Account Manager To Sell the Best Office Accessories on Amazon

Below are a few benefits you can enjoy once you take advantage of the services rendered by an account management service for your Amazon business. 

Optimize Your Product Listings for More Visibility

Whether you are a new Amazon seller or not, one of the challenges you will face in the marketplace is to get your products out there to be seen by potential customers. However, achieving this is difficult without knowing how to rank your product listings on the search engine results page (SERPs).

One effective way to rank higher and be more visible in the Amazon SERPs is through search engine optimization (SEO). Agencies offering account management are experts in this field, enabling them to use the right keywords to incorporate into your product listing. Moreover, they can write your bullet points and product descriptions. Lastly, they can craft unique but engaging Enhanced Brand Content (EBC) to attract more customers.

Protect Your Seller Account’s Health

Your Account Health Rating (AHR) is vital to your Amazon business. It reflects your adherence to Amazon's rules and compliance with your duties to improve customer satisfaction. But you might not stay abreast of the new policies Amazon implements. Or, you might find it difficult to work on your account's issues right away, leading to possible account suspension. 

These situations are what account management services are trying to avoid. So instead, your account manager will oversee these issues and work with you to resolve them. In this way, you can continue your business and not lose sales due to account suspension. 

Assistance in Applying to Various Amazon Services or Programs

Amazon has several services and seller programs that you can enjoy. These include Fulfillment by Amazon (FBA), Sponsored Brands, and Brand Registry and Protection. However, applying for them can be tedious because they require several documents and undergo extensive processes.

If you do not have time to process your applications, you can leave it to your account manager. They are experienced in handling documents and dealing with these tasks. Furthermore, their familiarity with the rules allows them to speed up the process. So, you can trust them with confidential information as you focus on other responsibilities.

Expert Advice on Selling the Best Office Items on Amazon

Sometimes, you will encounter hurdles in your office product business where you must ask for someone else's insights before making a decision. Fortunately, account managers are experts in the business and Amazon selling. So, they can provide helpful advice and recommendations that will suit your business needs and goals.

Last but not least, they can help clients avoid mistakes that can significantly affect the company.

Tips in Finding a Reliable Account Management Service

Now that you know the benefits of hiring an account management service, consider looking for an agency right away. To help you find the right person for the job, here are some tips. 

Determine Your Business Needs and Goals

Before you start searching for an account management service, you need to identify what your goals are. Get clear on the results you want to see in your business and put it in words and numbers. Doing this will help you communicate to your would-be account manager what you're expecting from them.

Apart from goals, you also want to find out what services your business needs. What are the specific tasks you want to outsource? Do you need help with bookkeeping, tax preparation, payroll, or all of the above? Make a list of your requirements to help you narrow down your search.

Read Reviews and Testimonials

The best way to know whether an individual or company is trustworthy or not is through their client reviews and testimonials. Clients share their experiences working with account managers by leaving feedback on company websites or profiles. However, you can also find reviews on forums, institutional accounts, and other websites. Feedback can help you discern which companies to approach and which to avoid.

Make sure to thoroughly read up before hiring someone to assess whether they fit your criteria or not. By researching beforehand, you can make an informed decision and not waste time and resources.

Check the Coverage of Their Services

As much as possible, you want to maximize the services you paid for, right? To make this happen, you should also look at all the services an account manager or agency can provide. In this way, you are sure to get your money's worth.

They must have basic and advanced services, such as product listing management, SEO, Brand Registry assistance, and Enhanced Brand Content creation. Check if they can work on the tasks you cannot do on your own. Lastly, it’s best to pick an agent who is well-versed and experienced with office supply businesses on Amazon so that they can tailor-fit their services.

Look for Experience and Expertise

When it comes to handling your accounts, you want to work with professionals who have the right experience and expertise. Look for a service that has been in business for several years and has a proven track record of success. Check their qualifications, certifications, and licenses to ensure they are qualified to handle your accounts.

Look for testimonials from past clients to gauge how successful they are at what they do. A positive testimonial or review is proof of good work. You may even go as far as talking to past clients about their service.

Consider Their Technology and Tools

Technology plays a crucial role in managing your accounts efficiently. Look for a service that uses up-to-date technology and tools to streamline your accounting processes. Check if they offer cloud-based solutions that allow you to access your accounts from anywhere and on any device.

Understand Their Pricing Structure

Account management services charge differently depending on the services they provide. Some charge per hour, while others charge flat fees or take a percentage of your sales. Understand their pricing structure and compare it to other services to determine if it’s reasonable and fits your budget.

Ask About Their Communication and Support

Communication and support are crucial when it comes to working with an account management service. You want to work with a service that communicates clearly and regularly, provides you with updates, and responds promptly to your queries. Ask about their communication channels and support options to ensure you get the help you need when you need it.

Ask for Recommendations From Other Amazon Sellers

Another tip in looking for an account management service is to ask other Amazon sellers. Approach some sellers you know and ask if they can recommend a reliable person or agency to you. They might even suggest the company working with them. But before taking their recommendations, check their reviews first. Verify if they can work on the products you sell and have experience with handling a business similar to yours.

Final Thoughts

Whether provided by an individual or agency, account management services will benefit your Amazon business. They are fully invested in the improvement of a client's business and can help improve your sales and run your business until you see your desired results.

Before partnering with an account management service, you must first read their reviews and comments and check their available services. You can also ask other Amazon sellers' recommendations.

If you are interested in working with an account manager, you can partner with us. At Seller Interactive, we provide full account management services so that you can be worry-free while managing your office supply business.

Call 1-800-820-3746 to get started.

Have you ever found yourself checking your Amazon account one morning to see that you have been debited for a “Missed Fulfillment Promise?” You immediately search for what it means, but no clear explanation is available. Of course, you know it's Amazon's fault, and you deserve to either have the product returned to your FBA inventory or get a claim. But hold on—what is a Missed Fulfillment Promise, and how does it affect your business? 

Let us look at Amazon FBA refunds, what missed fulfillment promises are, and what to expect when it happens to you on your FBA seller journey.

Amazon Prime Members and FBA Sellers

Amazon boasts itself as the leader of ecommerce today, with an average of 2 billion visits worldwide from December 2021 to May 2022. Meanwhile, there are over 200 million Amazon Prime members. 

The membership program brings many advantages when using Amazon services. For example, in the Amazon marketplace, members can order items and get them delivered quickly. By that, we mean either same-day, one-day, or two-day delivery. Yes—all for no delivery cost. This quick and free delivery service drives customers to sign up for Amazon Prime.

As an Amazon seller, this is an enticing program to excite customers to drive traffic to the site; more customers on the site means more chances of them landing on your page and you eventually hitting the Buy Box. Amazon has more than 175 fulfillment centers worldwide and a state-of-the-art logistics system to ensure that ordered items will get to your customers as soon as possible, on or before the order delivery date. 

By choosing Amazon FBA, you don't have to worry about the logistics of your product’s shipping. Amazon will take care of everything from the warehouse up until delivery to your customers. But here's the catch: only Amazon sellers subscribed to FBA are allowed to have their products qualify for this free shipping policy. 

Missed Amazon Seller Fulfillment Promise

Customers may file for an item return during a missed fulfillment promise. This happens when there is an Amazon mistake in delivering your product on a specific date and time. The leading causes of missed fulfillment promises may be bad weather conditions, incorrect address information, or even missing addresses. Whether it may be the fault on the side of the customers, or Amazon, or even the weather, Amazon should take full responsibility for the condition of your product.

Getting reimbursed may sound like a hassle, but don't worry because it actually happens quite often. Many FBA sellers undergo this same situation for similar reasons. To know when and how you can get reimbursed, check out the explanation below.

Amazon FBA Reimbursement

When a customer files for an FBA order return, you will automatically debit the exact amount the customer paid. So what will Amazon do next? Amazon should be able to retrieve your product in a sellable condition, or they will have to reimburse you after 45 days of the refund date.

Unreturned or Unsellable FBA Inventory

If the customer does not return the product or returns a defective or unsellable product, Amazon may charge the customer back. But, say Amazon cannot or chooses not to return the product to your FBA inventory, how much will they reimburse you after the 45 days?

The answer is: it all depends. Computing for the reimbursement value is more complicated than you think because Amazon estimates the market value of the product and then subtracts all the fees that have already been incurred, such as FBA and Amazon selling fees.

A safe guess would be the product cost plus the income generated from the sale. Directly contacting Amazon Seller Support on the Seller Central page can help you to clear up the reimbursement amount you deserve.

How Experts Can Help

The rules and computations may be complicated if you are new to selling on Amazon. While it pays to learn the ropes, you can assure that you are getting the correct Amazon FBA refund amount when you seek help from experts.

These days, agencies offering full Amazon account management are ubiquitous. They not only assist you in refunds but also ensure you minimize these events from happening as it costs you and may taint your company’s reputation. Although partnering with a firm may be an additional expense, the investment is worth it.

Let Seller Interactive Do the Work

At Seller Interactive, we ensure that every Amazon FBA seller achieves their goals. We don’t just make positive changes to your Amazon store; we go over and beyond by educating you on all the possible solutions to earn revenue and safeguard your position in this competitive ecommerce platform. One of these services is working with you on an effectiveFBA reimbursement strategy.

If you are an FBA seller stuck with many customer returns for the reason of “Missed Fulfillment Promise," then it’s time to reach out to a team of Amazon experts to ease your reimbursement and refund process.

Call us at 1-800-820-3746! Rest assured that we will thoroughly analyze your Amazon data, and no pending reimbursements will be left unresolved.

Amazon and Google are indispensable tools in today’s world. It helps you with almost anything, from answering a simple question to searching for the hottest trends and making purchases. The best part is that you never have to get up from the couch for answers. You can get what you want with a few quick and simple clicks on any device.

The convenience of using these two search engines has made them incredibly popular. However, this popularity also means that e-commerce businesses face high competition. Everyone's doing their best to get that number one spot. Marketing strategies have grown even more aggressive, and some brands have it tough in the battle. 

But Amazon and Google SEO function differently. E-commerce businesses should be able to distinguish them and see what works best for their SEO strategy: Amazon SEO vs. Google SEO. This article covers the critical points to help you decide. 

Understanding the Importance of Search Engine Optimization

Before going into the comparison, you must understand the role of search engine optimization. What is search engine optimization (SEO)? Why is it necessary for platforms like Amazon and Google? 

What Is SEO?

SEO enhances an online platform, listing, or web page to improve its ranking on search engine results (SERPs). You optimize them regularly, primarily by incorporating relevant and strategically-placed keywords. 

These keywords lead people to your target page, and they decide whether or not to take action. A successful SEO strategy will help increase brand visibility, product rankings, and sales.

Why Is SEO important? 

SEO is important because it brings your brand to people searching for similar products or services. These users either conduct searches to look for comprehensive information or to purchase a particular item. With an optimized website, you can showcase your brand's purpose and reach out to these people by appearing in their searches. 

There is also the algorithm factor. You must ensure your online presence is SEO-optimized to comply with Amazon and Google’s specific regulations. These can be anything from strategic keyword placements on your content to generating high-quality backlinks. 

Why Is It Important For Amazon and Google?

SEO is vital for businesses to stay on top of the visibility game. Amazon and Google are popular platforms with countless sellers and off-the-chart competition. What is a better platform for success than the two largest search engines in the world?

Amazon vs. Google Search Engines: What Are Their Similarities?

These two search engines have different scopes and functions, but what about SEO makes them similar? Let's find out:

Both Are Prevalent Search Platforms

Amazon and Google are both big names globally. Worldwide, Amazon has over 300 million active shoppers visiting the platform. Meanwhile, Google has 89.3 billion total visits every month. The statistics show that both platforms dominated the search and e-commerce market at heights unreachable to their competitors.

Both Share The Same Objective

Amazon and Google share one primary goal: showing the best-quality pages on the search engine results page (SERP) based on the user's needs. Both have sophisticated algorithms that detect which pages should be first on the search rank.

Both Require Consistent Maintenance

Both Google and Amazon need regular updates. Getting your web page or listing on the first spot of the relevant search results is not a one-time task. It is just the beginning of your SEO journey.

Monitor and stay up-to-date on changes that might affect your ranking, such as an algorithm update or a new SEO analysis of a rising competitor. Implement more effective strategies for high search volume and securing a first-page search position.

Both Display Two Types Of Results

Both Amazon and Google show paid and organic search results. However, Google Ads is more advanced when it comes to ad targeting. Meanwhile, Amazon advertising is continuously expanding funnel ads for sellers. 

Advertising is an essential source of income for both platforms. Still, Amazon advertising needs to catch up and upgrade its Sponsored Display Ads, Sponsored Products, Amazon Stores, and Sponsored Brands.

Amazon SEO vs. Google SEO: What Sets Them Apart?

Let's move on to the factors that make these two different.

Difference in Focus

Both Amazon and Google dominate but in different markets. Amazon SEO focuses on the e-commerce industry; Google SEO focuses on the search engine market. 

Amazon's search engine focuses on sales, while Google focuses on web traffic.

Google cares about the web page's click-through rate (CTR), and relevance is based on the clicks and duration of users on a particular page. 

On the other hand, Amazon cares about both CTR and conversions. The product rank is based on whether the customer purchased it.

Difference In Keyword Use

While both Amazon and Google use keywords, keyword phrases, and short and long-tail keywords to rank, their utilization differs.  

Users go to Amazon to purchase, so keywords are more product-focused. They are primarily product highlights, such as benefits or special features. Because of the stiff competition, it’s important to use the best keyword research tool when devising your SEO strategy. 

Meanwhile, Google SEO is broader, focusing on keywords that answer questions. It covers page elements such as page titles, headings, subheadings, meta descriptions, and optimized images. 

Internal and External Links

Link building is an essential part of Google SEO. Having many quality links increases the authority of your pages—the greater the page authority, the greater your chances of securing the top rankings on the SERPs.

On the other hand, Amazon doesn't practice nor rely on direct links or external links. Amazon focuses on sales volume for product ranking and appearance on search results. 

Tools For Insights

Google offers many tools for you to monitor the progress of your web pages in various ways. Examples of these tools are Google Search Console and Google Analytics. 

• With Google Analytics, you can see both real-time and previous data. Find sources of traffic, site visits, clicks, bounce rates, location demographics, etc. This data helps you create strategies for your SEO plan or understand an average web user better. 
• With Google Search Console, you can find rich insights on a webpage's keyword performance, URL performance, sitemap status, crawling status, indexing status, mobile usability, etc. Like Google Analytics, it is convenient to use in forming SEO strategies.

When it comes to Amazon, there are efficient and robust solutions for tracking, analyzing, and predicting customer behavior. Some examples are Brand Analytics, Amazon Insights, Amazon Personalize, and Amazon Recommendations, enabling businesses to tailor-fit suggestions and search results based on their customers' past purchases or browsing history. 

Additionally, Amazon Web Services (AWS) has a range of analytical tools for data processing, storage, and visualization—including Amazon QuickSight, Amazon EMR, and Amazon Redshift—which can be used to collect and analyze data from various sources.

Difference In Algorithms

Google and Amazon have different algorithms due to the various functions they serve. In a nutshell, Google aims to provide the best search results, while Amazon's algorithms prioritize sales performance.

Google's algorithm is focused on delivering web search results that match the user's intent as accurately as possible. This involves analyzing the content, links, and credibility of web pages for relevance. 

In contrast, Amazon's A10 algorithm is designed to deliver product recommendations and search results that lead to sales. It considers sales-related factors, including sales authority, product impressions, conversion rates, and reviews. 

Content Optimization Techniques

Google and Amazon also vary in the ways they optimize content. Let's take a closer look:

Amazon	Google
Keywords are used in the product listing title, description, keywords tab, etc.	Keywords are integrated into titles, headings, sub-headings, the body of the text, and meta descriptions.
The use of backend keywords is encouraged. These are not visible on the platform for the customers to see. They’re for the search engines to consider when ranking your brand.	Page speed and other technical UI/UX factors are regularly checked to ensure a seamless customer journey.
Titles are straightforward and contain the most vital information about the product.	Crawling and indexing errors are monitored. Issues like these prevent Google from acknowledging the presence of your page. It also affects the ranking of the page.
Earning positive reviews is an integral part of the strategy.	High-quality backlinks are essential.
Photos in the listing are high-resolution, providing customers with a more detailed view of the product.	Visual elements are added to boost user engagement. It could be in photos, videos, infographics, and more.

Amazon SEO vs. Google SEO: Choose What's Better for Your Business

After knowing the similarities and differences between Amazon and Google SEO, decide what's better for your business. You have to consider the following to determine which would fit your brand goals:

Know Where Your Audience Is In The Buying Cycle

Staying on top of what's in your customers' minds when evaluating your products is necessary. For example, did they start to be aware of your brand after a query? Are they comparing your product to another brand at the moment? Or have they already decided to purchase your product? Let's find out the different stages of the buying cycle:  

• Awareness stage - Customers discover their problem, search for a solution, and become aware of your product.
• Consideration stage - Customers begin to look for more information about your product. Usually, they search through product descriptions, customer reviews, and certifications. They consider it once they feel this will help them find a solution.
• Intent stage - Customers consider all possible options. They may even include competitors to evaluate what will work best for them. 
• Purchase stage - Congratulations! A customer has chosen your product and decided to buy it.
• Repurchase stage - Customers usually reorder when it comes to perishable goods, refillable, or other products they enjoy after buying the first time. This stage allows businesses to develop strategies for increasing revenue.  

Google is more effective in the early stages since customers look for ideas. On the other hand, Amazon works better in the steps of product evaluation and purchasing. Knowing where your target audience is in these stages helps you choose between Amazon SEO services and Google SEO services.

Know Your Campaign's Objectives

What is your brand's intention? Google SEO works better if you wish to promote brand awareness and grow your audience. If you're aiming for lead conversions, Amazon is a better option.

How About Using Them Both?

What if you want to use both Amazon and Google? Is that even possible? The answer is an absolute yes! Investing in Google and Amazon is like hitting two birds with one stone. You get to market your business and earn your conversions too. If implemented correctly, both services can help you thrive in the eCommerce market.

Both platforms can go hand-in-hand. While Amazon takes over half of the product searches, some users still start with Google or other search engines. Suppose you optimize for Google and get a high spot in the results. In that case, it will help gather traffic to your Amazon page. 

Meanwhile, If you optimize for Amazon and get a high product ranking, your page will also do well in Google’s SERPs. 

Tips for Leveraging Both Platforms

Here are some tips to nail both your Amazon and Google rankings:

Amazon SEO Tips	Google SEO Tips
Use product-focused keywords relevant to searches of your target audience. Strategically place them on your listings.	Implement strategies that get you more clicks.
Backend keywords matter. Don’t forget to take advantage of them.	Consider updating and relaunching your content for relevance.
Encourage satisfied customers to leave reviews and continue providing excellent customer service in return.	Get more traffic by generating long-form content.
Create a well-written product copy that sells.	Optimize content breakdown and maximize the use of headings and subheadings.
Use high-resolution product photos showcasing your offerings from various angles and highlighting their features.	Practice passive link building (creating content people will naturally find valuable to link).

Final Thoughts

Amazon and Google are equally significant for your SEO goals, but knowing how they operate and where they would work best is the key to success. Google answers queries, while Amazon sells products. Set your business goals and find out which of the two can help bring your plans into action. 

Seller Interactive can help you understand the value of SEO and how you can use it to grow your Amazon business. Call us at 1-800-820-3746 or reach out to us via email for more information.

There are many different ways to go about advertising on Amazon. One of the most prominent methods is using Amazon Sponsored Products to aid your marketing efforts. If you're just starting with Amazon advertising, it's good to understand what you're getting into ahead of time.

With Sponsored Products, Amazon sellers can reach more customers and increase sales. However, many sellers often struggle with using these ads effectively, leading to wasted ad spend and poor results. 

This article overviews of Amazon Sponsored Product ads and the nine best practices for making the most of this advertising program. Whether you're a beginner or an experienced seller, this article will help you optimize your Sponsored Products campaigns and boost your sales on the retail giant.

Facts About Amazon Sponsored Products

Amazon Sponsored Products is a PPC ad that displays a product ad within shopping results and product pages. They appear on mobile and desktop devices, which Amazon sellers, vendors, book authors, and Amazon PPC agencies can utilize.

The ease of starting Amazon Sponsored Product ads makes it one of the most preferred ad types of Amazon sellers. It requires two simple things: a Professional Amazon seller account and a product listing to advertise. A professional Amazon seller sells more than 40 units each month, and sellers pay $39.99 for this plan.

You can also choose from other ad options, like Sponsored Brands, Sponsored Displays, and Amazon Stores. 

• Sponsored Brands focus on raising brand awareness. 
• Sponsored Display is the ad type to use to advertise in and out of Amazon. 
• Amazon Stores is the ad showcasing your store and all your products. 

Amazon Sponsored Ads offers many types of ads for a specific purpose, but Sponsored Products is the way to go if you want to focus on individual products.

Amazon Sponsored Products Ads Strategies

You now know some crucial details about Amazon Sponsored Product ads. You must have realized that it is your best option to reach more audiences and increase your sales on the platform. With this, arm yourself with strategies to ensure you fulfill the goal of successful Sponsored Products. Check out nine suggestions below.

1. Optimize Your Product Detail Page

Select a well-optimized product listing for the best results. Amazon product detail page optimization is essential for setting up your Sponsored Products ad because, with a perfectly laid out product listing, you can ensure that the ad will reach shoppers looking for a search term you bid for.

Ensure that your listing's product title, features, and product descriptions are streamlined and have organized formatting with SEO-backed keywords to rank higher in the search results. Add captivating graphics on your product images, videos, and A+ content through Amazon Brand Registry. These details can significantly impact shoppers' decision to hit the Buy Box. 

2. Choose a Product to Feature

Choose your store's top product or the ones chosen for the Featured Offers for Sponsored Products. Featured offers are product listings with impressive reviews, sales history, and inventory management through FBA. There is a higher chance for a sale when customers click on Sponsored Product ads and see the product’s excellent status.

Meanwhile, you can also use the Sponsored Products feature for your mid-performing items. The Sponsored Products ads could be the boost these listings need for them to become best sellers.

When it comes to low-performing listings, it takes more than just putting them on Sponsored Products. There must be a deep dive into their optimization and product quality check. Sponsored Products ads may still help, though.

3. Decide Which Keywords Will Appear on Your Ads

Generally, Sponsored Products ads have a predetermined placement, but you still have control over the search terms they’ll appear to.

Conduct thorough keyword research and bid wisely on the keywords where you want your sponsored ads to appear. You cannot just go the easy way and bid on top-performing keywords, as the competition is tough.

Amazon has three essential keyword targeting campaigns you can choose from or implement simultaneously: exact match, broad match, and phrase match.

When you choose exact matching keywords for your manual campaigns, your Sponsored Product ads will appear when buyers search for the exact search terms you bid for. This strategy is advantageous as you'll only incur ad costs on high-converting search terms.

🧐 However, keep in mind that exact match keywords are very controlled, so your ads do not show up on related product searches that could lead to conversions.

To compensate for this, you can go for broad and phrase match keyword campaigns as a workaround for the exact match keyword issues and rank for related search terms. The downside is that you get a higher ad spend. Maintain high-quality ads to ensure your ad spend is worthwhile and for the sponsored ads to increase your sales. 

4. Optimize Your Ad Placements

Aside from keyword targeting, it would help to decide which product listing your Sponsored Products ads will appear on. You can optimize the details for your manual targeting campaign. Let’s discuss your choices and their advantages and disadvantages.

• New competition: Position your sponsored ads on a new competition’s page with fewer reviews, feedback, and sales. Your products will appear as the better choice.
• Bad competition: Your positive reputation, lower price, or better offers will shine when you make your Sponsored Product ads appear on a bad competition.
• Product listing page that complements your items: Target listings that sell products your items complement. You might just get a sale after the buyer realizes the product they’ll buy is better used with what you sell.
• Product targeting from high-ranking competitors: Go head to head with high-ranking competitors by piggybacking on the search terms they appear for. Ensure that your products and ads are more appealing for buyers to choose.

In an interview with Seller Interactive, PPC Entourage's Mike Zagare shared advice about dealing with hypercompetitive product categories.

5. Set Up Manual and Automatic Targeting Campaigns

When setting up your Amazon Sponsored Product campaign, you will be prompted to choose between automatic and manual campaigns. With automatic campaigns, Amazon targets audiences based on the keywords found on your product listing. This type of campaign is often recommended for beginners in Amazon PPC to streamline their process.

Once you start seeing the top-performing keywords, you can manually put a higher bid in them through manual campaigns. Consider combining manual targeting with automatic targeting campaigns for optimal results. It helps you catch on keywords you might have initially missed.

6. Manage Your Sponsored Ads Budget Wisely

Be wary of the average cost per click (CPC); advertising on Amazon can be expensive when done incorrectly. Implement a daily budget limit per keyword on the Amazon campaign manager. Set your keywords' maximum daily budget at a low cost to ensure that Amazon won't charge you more than your daily advertising budget allows. 

💡 A maximum daily recommendation for beginners is $10, but this can vary based on your budget.

7. Track Sponsored Products Performance

Amazon PPC experts suggest checking your campaigns after two weeks. This period allows you to collect data and determine which keywords click with your prospective customers. 

Let this process be a part of your keyword research. Complement the data you've acquired using keyword research tools with the ones from Amazon. After combining all this information, you can decide which keywords to include in your campaigns.

💡 Remember that the metrics found in your campaign manager change every hour, but the sales and ACoS data take up to 48 hours for accuracy—the spend metric updates in up to 3 days. Always note the day you launched your campaigns to track and monitor your progress effectively. If you started your campaign on the 1st of the month, you could accurately track sales and ACoS data by the 16th and ad spend on the 17th.

8. Calibrate and Make Strategic Actions

Once you've collected data from the campaign manager, it's time to make sense of the numbers. By understanding the data, you can change your campaign to improve it as you move forward. For example, if you have poor-performing keywords with low conversion or are spending more than expected, consider turning off the ad or adding terms to the negative keywords list.

Alternatively, if you see high-performing keywords with better conversion rates and a lower advertising cost of sales (ACoS), use them in effective manual targeting.

9. Work With An Amazon PPC Agency

Skip the hassle of thinking about your store's targeting strategy, monitoring a manual campaign, or determining your target shoppers. When you are partnered with an agency, they've got all the work covered. You can rely on a team of experts for these advertising solutions:

• Optimizing your listing and sponsored ads to incorporate ranking relevant keywords.
• Use Amazon Sponsored Brand ads, Sponsored Display Ads, Amazon Sponsored Products, and Amazon Stores to ensure you reach your target audience and increase sales.
• Learn from Amazon advertising success stories, and get inspiration to thrive in your store to attract traffic.
• Employ the right strategy for your store to give you the highest income and the lowest ad spend.
• Track the numbers and adjust game plans accordingly to ensure the campaign's continuous success.
• Conduct competitive analysis to assess the Amazon advertising strategies employed by other sellers. This ensures your Amazon ads are at par or better than your competitors.
• Give you timely reports about the progress of your Amazon ads, sales, and business.

Sponsored Ads Assistance From Seller Interactive

In conclusion, Amazon Sponsored Products is an effective advertising approach that can help you expand your reach and generate more sales on the largest e-commerce platform. However, it is crucial to understand its features and best practices to make the most out of it.

From optimizing product listings to tracking ad performance, we hope the nine strategies we shared here help both new advertisers and experienced sellers. Navigate the complex world of Amazon ads and optimize campaigns for success!Meanwhile, if you want to work with an Amazon PPC agency, look no further than Seller Interactive. Our team can further streamline business processes and provide professional expertise, ensuring the success of your ad campaigns and your Amazon store.

Book a call with us now so that we can start a productive discussion. Talk to you soon!

When starting your journey as an Amazon seller, you must decide whether to create your own branded products or become a wholesale product seller. If you choose to create your own brand, you’ll develop your own unique products. It’s the opposite when selling wholesale, where you’ll buy products in bulk and sell them in retail.

Selling wholesale is profitable, as profit margins are higher than retail businesses. However, it can be risky at the same time. Aside from putting in a much bigger capital investment, you need to carefully manage your inventory and keep up with changing trends because your large inventory can quickly become obsolete.

We're here to help you uncomplicate things and give you simple steps for starting your Amazon wholesale business.

What Is The Amazon Wholesale Business Model?

With wholesale sourcing, you buy products in large quantities from a manufacturer and resell them on Amazon at the standard retail price. The responsibilities and risks of becoming wholesale sellers can be overwhelming. It demands significant effort, considerable time to research products, and thorough planning.

Here are the perks of having a wholesale strategy business:

• You can sell the same product as many times as you want.
• You can buy as many items as you want without limitations as long as you can afford them.
• It allows you to build relationships with reputable brands and manufacturers.
• You will sell an existing brand with proven online sales and a track record. 
• You're allowed to repackage the product.

When you join the Amazon FBA program, Amazon's high-end fulfillment centers will perform the picking, packing, and shipping for you. They can also handle customer service and returns.

Wholesaling vs. Retail Arbitrage

With wholesaling, you get to sell the products at a higher price, but the quantities are more than when selling on Retail Arbitrage. Usually, RA deals with one-off items in lower quantities.

In terms of investment, the main difference is that you invest more money compared to RA. Another notable difference will have to be the sources of products. With the RA, you can order products in bulk from online stores and brick-and-mortar stores. 

Wholesaling, on the other hand, sources products entirely from the manufacturers.

Due to different sources, obtaining inventory is much faster for wholesaling than retail arbitrage.

Private Label vs. Selling Wholesale Goods

The first steps to selling private labels and wholesale products on Amazon are the same. The succeeding steps are what sets one apart from the other. Both models source the products directly from the manufacturers. 

Private label sellers work closely with the manufacturers to add a label to the products. This is done to increase the value of the private label products. 

However, wholesaling is just merely selling what the manufacturers are selling. No modifications will be made, and no private labeling will be done. Compared to a private label product, wholesale prices are significantly lower.

Step By Step Guide To Sell Wholesale On Amazon

If you want the wholesale selling business model on Amazon, here is a complete step-by-step guide to complete your Amazon wholesale account.

Step 1: Register As An Amazon Professional Seller

While it is true that it is more fitting for a startup to be an Individual Seller first, a Professional Seller account can reap more benefits, such as:

• Access to inventory and reporting tools
• Eligibility for the Buy Box
• Approval requests to sell in specific categories
• Use of promotional tools, like Sponsored Brands and Sponsored Products
• Permission to compute US sales and use taxes on your orders

If we do the math, you will save more with a Professional Seller plan. The Individual plan has a fixed $.99 per item fee, while the Professional plan has a fixed monthly fee of $39.99.

Step 2: Find Wholesale Products To Sell

Deciding to start selling wholesale on Amazon is both exciting and terrifying for any aspiring entrepreneur. After all, taking on this endeavor will require a substantial amount of time, money, and courage to take risks in the hope that you are about to build a profitable business. 

The Amazon catalog has many options. All you have to do is go through the platform's search criteria. As such, the first step towards a serious Amazon wholesale business is to devote yourself to product research. 

Conduct rigorous research on high-demand products that you can sell on the platform in bulk and proceed to sort them out depending on your preferences. It pays to wait and be patient before you decide which product to sell on the wholesale market.

To give you a head start on your research, look for a product based on the following essential requirements:

• prices that are geared towards continuous wholesale profit;
• minimal competition; and
• adequate consumer demand.

Once you tick off all the items on this checklist, you're set to determine your long-term profitability.

Step 3: Find Suppliers and Potential Buyers

When starting a wholesale company, finding wholesale suppliers and buyers isn't as straightforward as having a retail store. It involves big money, and due diligence is a must. 

Here are a few things that will help.

Finding Wholesale Suppliers

Wholesalers must buy directly from the manufacturer to find profitable products. Some manufacturers have an online presence, use it to know pertinent information. These include who the head honcho is, what departments are involved, and, most importantly, who can help you contact suppliers.

After doing your research, it's time to do some legwork. Visit the manufacturer, check out the factory, and do business directly with the person in charge. That's how you get an excellent position to negotiate with your supplier and get a discounted price for your wholesale items.

Finding Potential Buyers

No one has heard of you yet, so you must drum up business by finding potential buyers. Retailers won't be queuing up to place a bulk order anytime soon. Ideally, you must find multiple sellers with the potential to buy in bulk but can't afford the volume requirements of a manufacturer.

Step 4: Obtain A Business License And Permits

Do you need a wholesale license or permit to sell on Amazon? The online retail giant doesn't require it, but the state where you operate your business does. Non-compliance with federal or state rules can lead to severe penalties and costly fines, or worse, forced closure of your budding business.

Take note that the requirements are based on the nature of your business and the area of service. So to avoid getting into trouble with the law, you must obtain a state sales tax license, reseller's permit, and business EIN (Employer Identification Number).

It would be better to seek help from accountants, tax advisors, or Amazon FBA consultants for guidance. 

Step 5: Register To The Amazon FBA Business Program

Besides taking advantage of Amazon's sophisticated fulfillment centers, you can also enjoy the following benefits when you have an Amazon FBA account:

• Your products can become Prime-eligible and qualify for Prime Days and Cyber Days.
• You can offer free shipping and same-day shipping to your customers.
• Your products can have a chance at a higher product ranking.
• Your product listing could win the Buy Box.
• You can expand your Amazon wholesale business model by utilizing FBA Subscribe & Save, FBA Small and Light, FBA Pan-EU, Multi-Channel Fulfillment, or FBA Export.

Here's how you can get started with FBA and have wholesale accounts:

1. Since you already have an Amazon seller account, go to the Amazon FBA website and click Get Started.
2. Choose Add FBA to your account.
3. Create your product listings.
4. Package and prepare your products before sending them to Amazon's fulfillment centers.
5. Set your inventory to FBA.
6. Create and label your shipment.
7. Ship products and track them.

Once you've completed all these steps, you can begin selling Amazon products.

3 Advantages Of Amazon Wholesale Business

Not all Amazon sellers have self-branded products and can open retail stores. You can always try to sell wholesale goods for your Amazon business. Here are some benefits you can get when you choose this route.

Opportunity To Sell Branded Products

Wholesaling means you don't have to put much effort into product research and branding. All you need to do is ensure you give your customers the best experience possible. If you're wholesaling, you can sell established brands.

Your customers already know what to expect when they buy wholesale regarding product quality and price. As a wholesaler, it's your responsibility to make sure the products are processed, packaged, and shipped on time. 

You also have to handle customer complaints. You will have to go through every step a typical Amazon seller would go through. Only this time, you can put little effort into the initial phases of selling.

Better Control of Prices

If you would like to be a successful wholesaler, you have to be mindful of your inventory. The more inventory you have, the higher the profit margin you can make. The products you're going to sell already have their suggested retail prices.

Selling wholesale products is about scheduling things properly and managing your supply chain. You have to be great with numbers and analyze trends to help you schedule your future orders.

Less Risky Business Model 

In the wholesale model, owners buy bulk purchases, but you do not pay for resources like materials and workforce in manufacturing your products. But aside from investing too much money, an Amazon store is also at risk of suspension. 

This suspension can be caused by customers reporting that you sell counterfeit products. Amazon takes serious action on entities selling inauthentic products on the marketplace.

As a wholesale seller, you're not responsible for creating or manufacturing your products. But even if you're not directly involved in creating or manufacturing the products you sell, you should still pay attention to the authenticity of the items you offer. 

In addition, your reputation as a trustworthy supplier is essential for attracting and retaining customers. So, look for a reliable wholesale supplier who is transparent about their operations and has a good track record of providing quality products.

Key Takeaway

If you want to start selling wholesale on Amazon but don't know which product to sell, consider getting into wholesaling. It's not for every seller, but if you have the budget, you can enjoy the perks of selling wholesale products.

Doing it right early is crucial for your wholesale business to thrive. However, you can't do it alone. You'll need a partner invested in the progress of your business and with the same passion for profits and growth as you do. 

Seller Interactive can be the partner that helps you navigate the ropes to become an Amazon wholesale seller. Book a call with us if you want hands-on help in diving into Amazon as a wholesaler.

Amazon is a massive online retailer that connects millions of buyers and sellers from around the world. However, as a seller on the platform, you may risk having your account suspended for various reasons, such as receiving too many negative reviews, failing to meet Amazon’s standards, or simply sending the same inquiry multiple times. Fortunately, you can still reinstate your account with an expertly-crafted Amazon appeal letter. 

A suspended seller account can devastate your business, leading to lost revenue and damage to your reputation. In such a case, the Amazon suspension appeal letter is your only way to get your business back. This article will explore the ins and outs of a suspended seller account and provide tips on crafting an effective appeal letter to get your account back up and running. Let’s begin!

Reasons Your Amazon Account is Suspended

There are two types of suspension on Amazon: 

Account Suspension is the complete shutdown of your Amazon seller account. In this case, your account has lost all its seller privileges across the platform. 

Meanwhile, Listing Suspension happens when Amazon suspends particular listings, and not your whole account.

Amazon should provide the complete details regarding the suspension, but their explanation can sometimes be vague or too technical. And as a seller, you’ll want to know exactly what went wrong on your part, so you can dispute it or avoid similar actions in the future if you’re still able to create a new account. 

Below are some possible reasons why Amazon has suspended your account.

Poor Seller Performance

Given its customer-centric reputation, Amazon has strict and specific benchmarks for seller performance.

• More than 1% of order defect rate
• More than 2.5% order cancellation rate
• More than 4% late shipment rate
• Responses to customer queries exceeding 24 hours
• Frequent chargebacks from customers

Amazon's goal is to make shopping more convenient for all customers worldwide. Falling short of these benchmarks puts your business at risk, undermines Amazon’s reputation, and spoils the customer experience.

Amazon Policy Violations

Knowing Amazon policies is prerequisite to creating your seller account. You must have an idea of what and what not to do on the platform before making your page live. If you keep these rules in mind, avoiding possible suspension would be much easier. 

Seeking the advice of an Amazon suspension attorney is essential if you want further knowledge on even the most complex policies and technicalities of Amazon. 

Prohibited Items on Your Page

Some products may be sold legally everywhere else but not on Amazon. Some of these include:

• Alcohol
• Animals and other animal-related products
• Cosmetics and other personal care items
• Currency and gift cards
• Dietary supplements, especially those that are not FDA-approved
• Drugs and drug-related paraphernalia (including tobacco)
• Gambling-related items
• Laser-based items
• Pesticides and other compounds
• Plants and other organic things
• Service plans and warranties

It is often difficult for people to distinguish between products in some categories. But you can get assistance from an Amazon specialist so you don’t accidentally sell prohibited items.

Drafting an Effective Amazon Suspension Letter

After receiving a suspension notification, you first need to calm down and think of a plan of action instead. Account suspensions can hit you hard, especially if it is your first time. However, with the right resources, you can draft an effective appeal letter and reinstate your account quickly.

Step 1: Come Up With a Sound Introduction

Begin your Amazon seller suspension appeal letter with a short introduction about yourself and your business. Afterward, write a paragraph about what happened and what you've learned from your suspension period. Remember to include your seller account name.

Step 2: Enumerate the Issues That Caused Your Suspension

Next, follow up your introduction by enumerating why you were suspended. This is typically included in your Amazon account suspension notice. Stating so will give them the impression that you are aware of why you got suspended. If there are multiple issues, address each one individually in a single appeal.

Some examples of Amazon violations are the following: 

• Inauthentic Products
• Selling Prohibited Items
• Negative Feedback
• Trademark Infringement
• Late Shipment Rate

From there, you can present the problem in more detail: how you determined the main issue, the actions that led to it, and most importantly, own up to your mistakes and take responsibility for what happened.

Step 3: Describe the Actions You Have Made Since Being Suspended

Afterward, specify the actions you have taken post-Amazon account suspension to resolve the main issues you have outlined. Create a detailed narrative of what you and your team have done to prevent recurrences.

Make it easy to read by stating the main issue and then proceeding with bullet points below it. This way, Amazon's team can carefully read and understand it in a breeze, resulting in faster reinstatement.

Step 4: Describe the Actions You Will Take When Reinstated

Include the actions you will begin doing once you become unsuspended. Explain which remedies or regulations will be enforced, so your Amazon seller account can avoid future problems and ensure that you are up to Amazon's and your customer's standards. 

Are you planning to send your apologies or refunds to your disappointed customers? Will you put an additional policy in place to avoid future recurrences? 

Ensure not to make any promises you can't keep or any claims you cannot implement. Amazon will sometimes only reinstate a suspended Amazon Seller Account once they have evidence that the violator has implemented their proposed action plan.

You can also include signing up for a weekly Amazon newsletter in your action steps so you're constantly updated on Amazon news and policies that may affect your selling on the platform. The more informed you are of the policies and any of their changes, the better it is so you keep your listings and business processes updated.

Step 5: End With a Nice Closing Statement

End with a brief closing statement. Sum up all your steps and the preventative measures you plan to enforce. Own up to your mistakes and take accountability. And for a better chance of reinstatement, avoid excuses.

Include a well-written, factual statement with a clear call to action asking for reinstating your Amazon seller account.  

Step 6: Send it Out and Wait Patiently

Submit your statement, watch for any communications, and respond promptly if they request further information. Then, wait patiently for a response or further actions until your seller account is reinstated. 

Tips on Writing an Amazon Appeal Letter

Amazon has 2.3 million active sellers. Can you imagine how many letters they receive every day? For your appeal letter to be noticed in the back of the Amazon email queue, follow these simple guidelines.

Easy to Read

The more straightforward your letter is, the more effective it will be to convey your thoughts to Seller Performance. There's no need for a literary and linguistic exhibition. Instead, prioritize ease of understanding and presentations of the facts. Make sure to write in simple, straightforward language while observing proper grammar and punctuation. 

Effective Presentation

One of the most common mistakes of suspended sellers when drafting their appeal letters is presenting everything in one giant paragraph block. Not only does this discourage readers from reading it, but you also risk saying more than you need.

One of the most common formats encouraged by other Amazon Sellers who've experienced success in writing appeals is to write your main points in simple sentences supported by bullet points. This will ensure brevity and conciseness, delivering your message clear and concise.

Coherent Formatting

Clear facts are the most critical factor of the Amazon Seller suspension appeal letter. Once you've outlined and gathered what needs to be put in the appeal letter, you can begin to write it. Just make sure to follow coherent and easy-to-follow formatting. 

Good formatting helps more than you think. If your letter is easy to read, it will help the Seller Performance team quickly understand your main issue and action plan. You can highlight a few things in your letter that are most important with generous spacing.

Begin your appeal letter with a salutation. Opt to use any of the following suggestions:

• Dear Amazon
• Dear Sir/Madam
• Dear Seller Performance
• To Whom It May Concern

For the first paragraph, introduce yourself, your business, and why you think it is the root cause of the Amazon account suspension.

Afterward, open your first notable point with a single, simple sentence. It can be any of the examples below:

We recognize the issue may have arisen from several occurrences.

After careful review of our group, we have determined these be the root of the problem.

You can then proceed to enumerate the problems in bullet points.

The second point should be written similarly to the preceding number. Example:

We have taken the following actions to ensure that this will not happen again: 

The following steps have been taken to ensure that this will not happen again:

Then proceed to discuss your plan of action in bullet points. 

Close everything up with a proposal of what you will do after you get reinstated, an assurance that the problem will not occur, and a request for Amazon to reinstate your seller account. And, of course, remember to include a closing salutation. 

Mention Amazon’s Customers

To create a letter that appeals to Amazon, you must understand what they always have on their mind: the customers. Because, in the end, it’s all about satisfying their customers. Here’s something that you can add to your letter: 

I understand that Amazon customers deserve the level of service that your company strives to provide. By not meeting the performance standards, we are directly responsible. 

I have found that these solutions are proactive measures that enable our account to meet the expectations of Amazon’s customers.

By indicating to Amazon that your primary concern is its customers, you’re making yourself responsible for their customers’ satisfaction. Who can say no to that, right?

Be as Detailed as You Can in Your Amazon Appeal

Amazon’s Seller Performance Team has been known to respond to sellers requesting more concrete action plans. Detailed plans are clearly what they want. Before writing your letter:

• Research how many people have encountered your issue and their action plans to prevent incurring the same violations.
• Decide on what you plan to do.
• Include this action plan in your letter for a better chance of a favorable response. 

Amazon Plan of Action Appeal Example

Below is an example of an Amazon plan of action, specifically tailored to address multiple selling account violation. While this sample letter can serve as a valuable resource for guidance and inspiration, it is important to use it with caution. Remember to consider the specific reasons for your own account suspension and ensure that your appeal letter addresses those issues directly.

Seller Interactive_Example of a Plan of Action for Amazon by Outgive on Scribd

Seller Interactive Account Suspension Appeal and Reinstatement

In conclusion, having your Amazon seller account suspended can be a frustrating experience that can cause you to lose a significant amount of revenue. However, with the right steps, it is possible to get your account reinstated quickly. 

Understanding the ins and outs of Amazon suspensions is essential, and it’s imperative to identify the root cause of the suspension. Addressing the issues promptly and with an effective appeal letter can help you mitigate the problem. An effective appeal letter should be easy to read, coherently formatted, and present the necessary details comprehensively. 

By following the actionable steps to draft an effective appeal letter and taking the necessary preventive measures, you can avoid suspension in the future and enjoy continued growth on Amazon.And if you ever experience account suspension, know that you can always seek help. We, here at Seller Interactive, offer Amazon account suspension appeal and reinstatement. We can assist you in reinstating your account the most efficient way possible. Call us now to know more of our services!

It’s natural to feel overwhelmed with everything you need to learn, especially if you’ve only recently started selling on Amazon. But don’t worry; you’re not alone in this endeavor. Countless Amazon sellers, just like you, are struggling with the intricacies of this platform.

Fortunately, Amazon sales consultants exist to help alleviate these issues. These professionals help you gain access to invaluable knowledge and experience that can make a significant difference in your journey as an Amazon seller. 

But what exactly do these consultants bring to the table? How do they shed light on the inner workings of the ecommerce market? How can they help you dominate the market and boost your Amazon sales effortlessly?

This article delves into the answers to these questions and explores the remarkable benefits of working with Amazon consultants. Discover how they can maximize your sales potential and attain unrivaled success.

9 Things Amazon Consultants Can Help You With

If you're considering partnering with an Amazon seller management service, you've arrived at the perfect destination. You might initially have reservations or hesitations about hiring such a service, but rest assured that the advantages they bring to your Amazon business are substantial and worth exploring.

Working with online experts can significantly enhance your business's performance and success on the platform. These services streamline and build up various facets of your Amazon operations, allowing you to focus on core activities while leaving the intricate ones to the seasoned professionals. 

Here are some of the things you can expect from teaming up with an Amazon expert team.

1. Optimized Amazon Listings

In a vast marketplace where potential customers actively search for products, a compelling product listing becomes imperative to ensure your products are noticed. And what better way to make it more effective than listing optimization?

This process is crucial in securing higher rankings on the search engine results pages (SERPs), ultimately leading to more sales and buyers. You can improve your listings through relevant keywords, compelling product titles, informative descriptions, and high-quality product images.

But if you feel like it’s too much on your end, an Amazon consultant comes in handy. They conduct comprehensive keyword research, refine product content, and offer valuable insights to enhance listing performance and align your listings with Amazon’s search engine algorithms.

2. Feedback on Product Design and Packaging

Product development also falls within the expertise of Amazon consultants. They conduct market research, analyze user preferences, and review industry standards to keep your product’s design and packaging aligned with the needs of your target audience.

As part of the feedback, consultants may advise enhancing the product’s visual appeal. This recommendation can include changing the aesthetics, integrating eye-catching elements, or creating a more cohesive branding design.

They may also help you modify the functionality and usability of your product’s design and packaging. These ideas might involve expanding ergonomics, upgrading user experience, or adding features that add value to more shoppers.

3. Fine-Tuned Marketing Campaigns

Amazon is a hot pot of online sellers. The level of competition is staggering, making it essential to put in more effort if you want your store and products to shine amidst the crowd. Simply focusing on your Amazon product display ads or passively hoping for sales won't work. You can get a competitive edge over other sellers by improving your marketing strategy. 

You can choose from various ad campaigns to align with your goals. But if you aim to display your products to your target market efficiently, Amazon PPC campaigns are a wise choice.

This advertising program is accessible to every seller with a professional selling account.

The process can be daunting, so you might need some time to learn how to build your campaigns and understand the technicalities of bidding. This is something Amazon consultants are well-versed in. From setting up campaigns to monitoring ad performance, these pros can help you achieve better marketing results, boost sales on Amazon, and gain buyer visibility.

4. Excellent Customer Service

Many customers encounter issues when making purchases on Amazon. As a seller, it’s your job to address these concerns to maintain customer satisfaction and loyalty.

Managing customer issues starts with a powerful approach known as LEAST: listen, empathize, acknowledge, solve, and thank. This tactic is vital, as customers often experience frustration when facing problems. These dissatisfactions may come from failed shipments, customer returns, poor inventory management, and more.

Remember, customer reviews are everything. These can make or break your sales, so having a good handle on these is necessary. Working with a knowledgeable Amazon consultant will prove invaluable. They are competent in tackling customer inquiries, mitigating potential hiccups, and protecting your brand’s reputation.

5. Answers to Your Amazon Seller Account Concerns

Sellers face various issues when managing their Amazon Seller Central account. From Amazon inventory management to product listings, each area has its ins and outs that sellers must grasp to maximize their online success.

Amazon's policies and guidelines also constantly evolve, emphasizing the importance of staying up-to-date with the latest changes and requirements. To retain their good account health status, sellers must comply with Amazon's requirements, such as product categorization, pricing policies, and performance metrics.

You can't expect everything to be smooth sailing in ecommerce. Luckily, you can find peace of mind in the presence of Amazon consultants. They possess deep knowledge of Amazon's ecosystem, supporting sellers in sustaining their operations, strengthening performance, and overcoming hurdles.

6. Mastering the Buy Box

The Buy Box is a prominent and highly sought-after feature on the product details page of Amazon. It’s a section where customers can directly add an item to their cart and purchase with a single click. The Buy Box is usually located on the right-hand side of the page, showing the product’s price, seller information, and the “Add to Cart” or “Buy Now” button.

Winning the Buy Box signifies that a seller has met specific criteria set by Amazon, including competitive pricing, excellent fulfillment options, reliable shipping, and superior customer service. This recognition boosts visibility and instills trust and confidence in customers.

Amazon consultants understand the vital factors contributing to Buy Box eligibility, including pricing, availability, and seller performance metrics. With these aspects, they can present recommendations to sellers, enabling them to establish competitive and appealing prices that align with buyer expectations.

7. Help in Understanding the Amazon FBA Process

If you find yourself juggling multiple tasks on Amazon and looking for a way to simplify your operations, consider signing up for the Amazon FBA program. FBA allows you to offload the logistic tasks to Amazon so you can focus on other areas of your business.

Amazon's fulfillment service begins by sending your inventory to their fulfillment centers. Once your products are received and checked for quality, Amazon handles the storage, packaging, and shipping. In other words, they are your reliable partners in managing the entire fulfillment process.

You might think jumping into the program is unwise, but don’t worry! Amazon consultants are here to determine the best FBA strategy for your store. They can help you understand the cost structure associated with FBA, including storage, fulfillment, and return fees. They can guide you in making informed decisions about FBA that will help you increase sales on Amazon.

8. Lightning Deals on Amazon

Lightning Deals are limited-time promotions that offer significant discounts on select products, aiming to create a sense of urgency and drive increased sales. Amazon consultants can be instrumental in successfully running these flash sales on your account.

How do they do it? To begin with, they select the most appropriate products for Lightning Deals. They analyze sales data, market trends, and customer behavior to identify high-demand items likely to boost product sales.

These consultants also guide you on pricing and promotion strategies. They assess the data and metrics associated with your promotions—such as sales volume, conversion rates, and customer feedback—to identify areas for improvement and fine-tune your strategies for future Lightning Deals.

9. A Protected Brand 

Brand infringements, such as counterfeit products and unauthorized sellers, can be frustrating and damaging to your brand image. They can confuse customers, harm sales, and erode the hard-earned trust you've built over time.

Addressing these brand-related issues in the vast Amazon marketplace can be arduous. But collaborating with Amazon consultants can make all the difference.

These experienced professionals take charge of comprehensive brand monitoring and enforcement activities on your behalf. Equipped with advanced tools and software, they can proactively identify black hat tactics used against your store and swiftly take action.

Best of all, they can register your brand on Amazon's Brand Registry program. This registration allows you to easily report and remove infringing content, giving you greater control over your brand's presence on the platform.

Drive Online Success With an Amazon Sales Consultant

If you've never worked with an Amazon consultant before, consider this as your sign. Along with making your life easier, experts will help you understand how to maintain best practices through this sales channel. Working with someone well-versed on Amazon will help boost your sales and help avoid any account-threatening obstacles. 

At Seller Interactive, we take pride in our team of experts who would love to help you run your business and render their consultancy services. So are you ready to grow your Amazon store? 

Send us an email at [email protected], and we'll schedule a call with you!

Customer reviews play a critical role in building buyer-seller relationships. But the prevalence of deceptive product reviews has been rampant on Amazon. Unlucky sellers get spammed with plenty of negative reviews, filled with adjectives like “scam” or “fake,” which are unjustified and misleading. This is where an Amazon review manipulation appeal can help rectify the situation. 

Amazon is constantly working on maintaining the integrity of customer reviews by cracking down on prohibited seller activities. They take strict measures against false, misleading, or inauthentic content.

You are subject to the same policies and guidelines. So, it’s important to understand the steps required to successfully appeal and regain your account standing. This article will help you learn more about effective strategies for obtaining authentic customer feedback.

The Essence of Product Reviews on Amazon

Product reviews are a vital aspect of brand reputation management, serving the needs of both sellers and buyers. Sellers benefit from these reviews by identifying areas for improvement, while customers rely on them as a guide for making informed purchase decisions. 

Studies have shown that around 95% of buyers trust online reviews. Positive reviews establish credibility and instill confidence, leading to increased sales and brand loyalty. Negative reviews, on the other hand, help potential buyers identify potential drawbacks or shortcomings associated with a particular product or service.

A10, Amazon's current algorithm, also includes product reviews as part of its criteria. This emphasizes the substantial influence reviews have on search rankings, visibility, and overall success on the platform. 

Given the importance of product reviews, your job as an Amazon seller prioritizes brand reputation and ensures that honest reviews are maintained on your product pages. You can start by knowing the different methods of product review manipulation.

The Seller’s Challenge: Product Review Manipulation

As the importance of online reviews continues to grow, so does the temptation for sellers to engage in manipulative practices. Here's a table summarizing the different methods related to product review manipulation.

Different Methods of Product Review Manipulation
💰 Paid Reviews	Sellers pay individuals to write fake reviews that will help them gain a competitive advantage. This unethical habit creates an inflated sense of quality or popularity for the sold items.
🔄 Review Swapping	Sellers engage in the exchange of free or discounted products in return for favorable reviews.  Although Amazon has taken measures to address this action, it still persists in various forms.
🎁Incentivized Reviews	Amazon prohibits sellers from offering incentives like gifts, discounts, or money in exchange for a positive review.  But some sellers attempt to manipulate reviews by using more concealed methods of offering rewards.
👥 Fake Customer Accounts	Sellers create or purchase fake customer accounts to post positive reviews for their products or negative reviews for their competitors.  This tactic distorts overall ratings and creates a false perception of a product's quality and reliability.

The consequences of review manipulation are far-reaching. It undermines the credibility of customer feedback and distorts the marketplace, making it difficult for genuine sellers to compete on a level playing field. 

Misleading reviews can also misguide buyers, leading to unsatisfactory purchases and eroding customer trust in the platform.

Amazon’s Solution: Anti-Manipulation Policy

Recognizing the severity of the issue, Amazon is continuously working to prevent product review manipulation. The platform employs sophisticated algorithms, artificial intelligence, and manual reviews to detect and take action against offenders.

A strong commitment to customer satisfaction lies at the heart of Amazon’s policies. They have implemented an anti-manipulation policy to ensure authenticity and reliability in product reviews. This policy establishes a trustworthy marketplace environment, far from unfair sellers and buyers.

In their own words, Amazon states their stance on sellers who persistently post prohibited reviews just to gain an advantage:

“We take the integrity of our reviews platform very seriously. If we determine that you have attempted to manipulate reviews or violated our guidelines in any other manner, we may immediately suspend or terminate your Amazon privileges, remove reviews, and delist related products. Misconduct may also violate state and federal laws, including the Federal Trade Commission Act, and can lead to legal action and civil and criminal penalties.” - Anti-Manipulation Policy for Customer Reviews

Amazon encourages you to sustain an authentic review system and notify them if you spot any manipulations. 

How Sellers Can Improve Their Product Reviews

You don't want an Amazon seller account suspension or a lawsuit coming your way because of review manipulation. If you want genuine feedback for your business, take these tips to heart:

1. Don’t Force Customers

Encouraging reviews isn't equal to telling people what they should write. Asking for positive reviews, providing incentives, or bombarding customers in exchange for a good comment is strongly discouraged. 

Genuine reviews should be voluntarily provided by customers based on their own experiences, thoughts, and opinions. If you want customers to leave reviews, use low-key ways to nudge them.

• Send an email that politely asks for feedback.
• Run giveaways that push feedback after the session.
• Share and feature reviews on your social sites to increase exposure.
• Encourage content variety in reviews (e.g., adding a photo or video of the product.)

2. Enhance Product Quality

Focus on bringing high-quality products that meet or exceed customers’ expectations. An honest review starts with durable, reliable, and well-designed products that align with the promises made in your product listings.

Invest in quality control measures and conduct thorough testing during the manufacturing process. Implement rigorous checks to ensure your products are consistently of the highest standard and perform as intended.

3. Address Negative Reviews

Instead of dismissing or ignoring negative reviews, embrace them as opportunities for growth. Show empathy and understanding toward the customer's experience. Let them know that you appreciate their comments and take their concerns seriously.

Offer a genuine solution or propose steps to resolve the customer's problem. Depending on the situation, this could involve replacing the product, offering a refund, or providing additional support.

In the Case of Suspension: Amazon Review Manipulation Appeals

As mentioned earlier, Amazon suspends seller accounts or privileges upon notification of review manipulation activities. But not all sellers who face this situation are intentional violators. Some may have unknowingly fallen victim to fraudulent practices.

If you’re one of these people and think it’s the end of the world for you, don’t. There’s still a solution, which is an Amazon appeal. Here are things you must remember if you want to appeal.

1. Know the Reason Behind Suspension

Carefully review the notification or communication from Amazon regarding the suspension. Understand the specific violation or reason cited for the penalty.

Again, Amazon’s policies don’t want you to directly ask for positive reviews or give incentives for the sake of your brand reputation. Ignoring these guidelines can lead to account suspension or other sanctions.

2. Outline All Important Details in Your POA 

Include all pertinent information in your plan of action (POA). These may include:

• Contact Information: Add names, email addresses, and websites used to manipulate reviews or obtain prohibited reviews.

• Customer Accounts: Gather usernames or any other relevant details that can aid in identifying the specific accounts involved.

• Documentation: Support your appeal with emails and receipts validating your engagement with their services or third parties.

• Detailed Descriptions: List any prohibited reviews remaining on Amazon and describe the steps you used to obtain customer reviews that violate Amazon policies.

Amazon will review your information and determine whether reviews can be reinstated for your product. However, please note that previously removed reviews will not be restored.

3. Be Professional and Polite

Avoid using confrontational or emotional language. Focus on presenting the facts and providing a well-structured and logical argument for your case.

4. Proofread and Revise

Check for any grammatical or spelling errors. Revise as needed to ensure that your appeal effectively communicates your position.

5. Be Patient

Submit your appeal through the designated platform or email address provided. Keep a record of your appeal for future reference. 

Be patient. Allow Amazon the necessary time to review and evaluate your appeal thoroughly. Avoid bombarding Amazon with inquiries regarding the status of your appeal.

Build a Positive Brand Image on Amazon

It's not easy to get positive reviews, especially if you're a newbie Amazon seller. Because of this, some people attempt black hat tricks like review manipulation—manipulating people to leave positive feedback, spamming their inboxes, or paying people to create fake reviews. 

If you're caught, you can get suspended by Amazon. Stay on the safe and genuine side for your brand reputation. Encourage reviews without force and practice transparency at all costs. Most importantly, always thank the reviewer when they leave feedback. In the long run, it establishes trust between you and your customers. Seller Interactive is here if you need help with Amazon review manipulation appeals or protection against fake reviews. Contact us today.

Picture this: Everything is operating smoothly in your Amazon business until, one day, you receive a dreaded email about account suspension. Panic sets in, and you wonder what went wrong. One possible answer may be attributed to poor Amazon seller metrics. 

These scorecards are vital indicators of your performance and reputation as an online seller. It can directly and directly impact the fate of your Amazon business, so let's learn how to keep them in optimal condition.

This blog post delves into poor Seller Performance metrics and their connection with account suspension. We’ll uncover the reasons behind these metrics slipping below par, discuss the consequences of account suspension, and offer valuable insights to help you improve your performance.

Why Monitor Your Amazon Seller Performance Metrics?

The Account Health page in your Seller Central account is your gateway to understanding how you’re doing as an Amazon seller. It's like a school report card, providing a complete performance summary.

Just as a report card consists of different subjects, the Account Health page contains various Amazon performance metrics, each playing a pivotal role in analyzing your overall accomplishment.

But why do these Amazon seller metrics matter? It’s simple: compliance. 

By consistently meeting or surpassing the prescribed criteria, you demonstrate unwavering dedication to becoming a reliable seller.  Buyers, in turn, gain confidence in your brand as you deliver an exceptional customer experience.

4 Critical Seller Metrics on Amazon You Should Monitor

Having understood the significance of monitoring Amazon metrics, let’s dive into the five key metrics on Amazon that demand your utmost attention. By diligently tracking these metrics, you can make informed, data-driven decisions while expertly complying with Amazon’s requirements.

1. Order Defect Rate (ODR)

The ODR measures how good you are in terms of customer experience. Amazon sets a target ODR below 1% for sellers to maintain. This metric comprises three types of defects:

• Negative Feedback Rate: Measures the percentage of negative customer feedback a seller receives concerning their total orders.

• A-to-Z Guarantee Claim Rate: Measures the percentage of A-to-Z Guarantee Claims opened by customers against a seller’s orders. Claims can be initiated when customers encounter late deliveries, damaged items, or misleading product descriptions. 

• Credit Card Chargeback Rate: Measures the percentage of chargebacks or disputes established by customers for orders fulfilled by a seller. It can be through unauthorized transactions, non-receipt of items, or billing discrepancies.

2. Cancellation Rate (CR)

The CR refers to the percentage of transactions sellers cancel before shipping or fulfillment, often due to item unavailability or issues during delivery.

Below are other things to note about the pre-fulfillment cancellation rate.

• CR metric does not apply to orders fulfilled through Amazon FBA. Under this service, Amazon handles the fulfillment process, including shipping, customer service, and returns. Sellers have no control over canceling the orders, as the responsibility solely rests with Amazon.

• Amazon updates the CR metric every week, calculating the number of canceled orders to the total number of orders fulfilled by the seller during that specific timeframe.

• Amazon expects sellers to maintain a cancellation rate below 2.5% to ensure high customer satisfaction. High cancellation rates can harm your account and may result in severe consequences.

3. Late Shipment Rate (LSR)

As the name suggests, LSR is the number of orders not shipped by the expected ship date promised to the customer. This Amazon seller metric evaluates your ability to fulfill orders promptly and meet the agreed-upon delivery timelines.

Amazon sellers need to remember the following:

• The LSR calculation considers the number of late seller-fulfilled orders within either a 10-day or 30-day duration. According to Amazon’s policy, keeping your LSR below 4% is recommended to maintain a positive seller rating.

• Challenges in meeting shipping deadlines often arise during peak seasons like Prime Day or Black Friday. Prioritizing shipping orders on time or considering sending them in advance to mitigate potential delays is crucial.

4. Valid Tracking Rate (VTR)

The VTR reflects the number of shipments for which valid tracking numbers are correctly provided to customers. It indicates the seller's ability to offer transparency and visibility throughout the shipping and delivery.

Consider the following information to strengthen your valid tracking rate:

• The absence of reliable tracking systems often leads to abandoned purchases. As an Amazon seller, you must know buyers prioritize transparency in their buying experience. They want assurance about their orders and expect these to be trackable.

• Amazon verifies the validity of tracking information if the number has at least one physical carrier scan recorded. Otherwise, it is considered invalid.

• Amazon expects sellers to maintain a VTR greater than 95%. It includes all shipments with a valid tracking number over 30 days.

In Case of Amazon Suspension

https://www.youtube.com/watch?v=IqQo0xiTTlA&t=11s

What if you’re not hitting the target of each seller performance metric? Then, you must understand the specific risk involved.

Failing to meet the performance standards set by Amazon puts your account at risk of suspension. This means your selling privileges are temporarily or, worse, permanently revoked. You can’t conduct business on the platform, your product listings become inactive, and you can no longer process new orders or access seller tools and services.

Amazon account suspension can have consequences for your business, including loss of revenue, damage to your reputation, and potential challenges in reinstating your account. Thus, taking immediate action is important. 

But in what ways, to be precise?

You can start by writing an Amazon suspension appeal. Here are the steps you should take to reinstate your Amazon account.

Step 1: Approach the Situation Calmly

Don't do the following:

• Rant in Amazon's forums and social media accounts.
• Blame Amazon and the buyer who complained.
• Get stuck in the fight or flight mode.
• Ignore the suspension notification from Amazon.
• Submit a half-baked Amazon suspension appeal.
• Act in haste and lose your cool over the matter.

When calm and composed enough to take the next step, thoroughly read the Amazon seller account suspension notification.

Step 2: Understand the Root Cause of Suspension

Once you read the notification, find out the root cause of the suspension. Amazon gives you a limited timeframe of 17 days to gain clarity and take appropriate action. Here’s what you can do:

• Pay close attention to the language and any specific references to policy violations or performance issues. Look for clues that can help you understand the underlying reason for the suspension.

• Review any recent warnings or notifications you may have received from Amazon. 

• Dig into your records, including orders, returns, and buyer-seller communications. Look for any indications of customer complaints, product quality issues, late shipments, poor inventory management, or policy violations.

These tips will help you address the specific issues in your appeal and present a well-structured case to Amazon within the given time.

Step 3: Address Issues Reflected on Your Account Health Page

Resolve all issues you see on your Account Health page and try to bring back the metrics to "green." These issues could be related to your order defect rate, late shipment rate, cancellation rate, inventory performance index, or other indicators.

Do address them before sending an Amazon suspension appeal to show Amazon how serious you are about getting your Seller account back.

Step 4: Craft a Compelling Plan of Action (POA)

The next step is to create a well-crafted Plan of Action (POA). Your letter should be clear, factual, direct, and concise. It should demonstrate your understanding of the situation, outline corrective and preventive measures, and provide supporting evidence.

Show this by:

• Avoiding verbose terms and emotive language. Write in an apologetic but firm tone. 
• Writing corrective and preventive measures. These prove that you've implemented the solutions (corrective) or plan to implement them (preventive). 
• As much as possible, attach supporting documents to solidify your appeal.

Step 5: Review Your POA

Proofread your POA before submitting it. Focus on the following:

• Loopholes and Clarity: Identify any potential loopholes or areas requiring further clarification. Ensure your explanations are clear and concise, leaving no room for ambiguity.

• Grammar and Spelling: Check for mistakes, misspellings, or typographical errors. These can undermine the professionalism of your appeal, so it's essential to present a polished and error-free document.

• Formatting: Use bullet points or numbers to organize your points and make the document easier to read and understand. A well-structured and visually appealing appeal can leave a positive impression.

• Authenticity of Supporting Documents: Fabricated or edited documents can have severe consequences and may lead to the rejection of your appeal.

Step 6: Be Patient

Understand that the review process takes time. It may require several days or even weeks to receive a response from Amazon. Always remain patient and mentally prepared for any outcome.

Don't ask for status updates. It can delay the review process and hinder your chances of a timely reinstatement. Trust that Amazon will thoroughly assess your appeal and provide a response in due course.

While waiting for Amazon's reply, continue to focus on improving your business operations and addressing any areas that led to the suspension. Implement the measurements outlined in your POA to show your dedication to long-term compliance and customer satisfaction.

How to Improve Your Seller Performance Metrics

If you wish to prevent reaching the point of having to write an Amazon suspension appeal, proactively work on improving your Seller Performance Metrics. By enhancing your performance, you can maintain compliance with Amazon's standards and minimize the risk of account suspension. 

Consider the following tips:

Minimize Claims and Chargebacks

• Handle Return Requests Responsively: Respond quickly to return requests. Refund buyers if appropriate.
• Provide Accurate Product Information: Create accurate content for your product detail page. It will help manage customer expectations, reducing the chance of disputes arising from misunderstandings.
• Stay Vigilant With Inventory: Update and monitor your inventory regularly. Accurate inventory tracking helps prevent overselling or running out of stock, which can lead to order cancellations and negative customer experience.

Unfortunately, chargeback claims are increasing at record levels, and not all are made in good faith. Sometimes, customers intentionally try to defraud merchants, which may be a practice called chargeback fraud (similar to digital shoplifting). Thus, learning about chargeback fraud and how to protect your brand against it is essential.

Mitigate Negative Reviews

• Maintain a Minimal Inventory Level: Regularly monitor stock levels and replenish inventory to meet customer demand.
• Provide Updated Details: Post an updated email address and service contact number on your Amazon help pages. This allows customers to contact you, conveniently minimizing communication hurdles and potential frustrations.
• Learn from Feedback: Take negative reviews as an opportunity for improvement. Focus on the feedback provided by Amazon customers. Use it constructively to enhance your products, services, or processes.

Respond to Buyer Messages

• Respond Promptly: Aim to reply to buyer messages within 24 hours. Timely responses show that you value their inquiries and concerns.
• Check Spam Filters: Unblock buyers' messages included in your email program's spam filter if there are any.
• Provide Clear Timeframes: If you can't solve a buyer's concern immediately, give them a definite date when you will follow up with them.
• Express Gratitude: Even if it doesn't require a response, message them a simple "thank you" out of courtesy.

Avoid Late Shipments

• Confirm an Immediate Shipment: Confirm each shipment to notify the buyer and Amazon that the order is being processed. This step ensures transparency and keeps customers informed about the progress of their orders.
• Resolve Shipment Problems: Talk to buyers about any issues or delays. Provide alternative solutions or options to mitigate the impact on their experience.
• Adjust Handling Times: Provide customers with realistic and attainable delivery estimates. Be proactive about order volume, shipping carrier capabilities, and possible delays during peak sales or holidays.

Achieve Your Performance Goals With Seller Interactive

Amazon is a customer-centric company with rigid marketplace rules and policies in place. As a seller, you must follow each policy and ensure your Seller Performance metrics meet their strict standards. 

When met with the unfortunate event of a suspension, don’t panic. Simply follow the outlined steps above to navigate your path toward a successful reinstatement process. 

But if decoding Amazon’s suspension notification leaves you uncertain, don’t worry! You can always get an Amazon reinstatement service to help you with your appeal and thrive in meeting all the required seller metrics. Reach out to Seller Interactive for professional support. 

Our dedicated team is committed to helping you explore the challenging landscape of Amazon selling and achieve your goals. Book a call now to get started on your path to reinstatement and metric success.