Mohamed Aden

Mohamed Aden is the Director of Operations at Seller Interactive, an Amazon Marketing Agency. He has extensive experience in eCommerce, project management, and operations management. Mohamed has managed a portfolio of 80 client accounts generating over $10 million in yearly revenue. He holds a Bachelor of Arts degree in Honours Political Science and Business Management from McMaster University. Mohamed is a certified Project Manager and has received certifications in Advanced Google Analytics and Ontario Ministry of Labour’s Supervisor Health and Safety Awareness. He is fluent in English and Somali. In his free time, Mohamed enjoys nature walks and other outdoor activities. LinkedIn Twitter
$100,000 Support for Black Owned Ecommerce Businesses

We believe that black lives matter and therefore want to support black-owned eCommerce businesses with a $100,000 USD worth of agency work in the following areas:

Free Listing Optimization

Full copywriting, image editing, Amazon SEO, and original EBC/A+ Content for up to 5 Parent ASINs. Listing fees are normally $500 USD per parent ASIN.

Free Account Audit & Strategy

The SI team will conduct a full audit of your account and make a recommendation based on your product category and long-term goals. Consultations such as this are worth $1500 USD.

We’re offering $100,000 worth of our agency’s work to those entrepreneurs in the black community that would benefit from the above-mentioned work.

Who is eligible?

Any black-owned eCommerce business that sells physical products on Amazon or who plans to launch on Amazon. There are no geographic limitations to this offer. 

Contact us at [email protected]

Read More
Which Is Better: Amazon Reimbursement Software or a Service Provider?

According to an Amazon SEO consultant, processing FBA reimbursements on your seller account is just a tiny part of your entire Amazon business operation. However, to get your full profit down to the last cent, an Amazon reimbursement service might be necessary.

Running a business is anything but easy. Time and dedication are the keys to success. But, when most business aspects get overwhelming, you might not be able to handle things such as auditing your finances, creating a case, and submitting a claim to Amazon Seller Central for reimbursement.

Sometimes, you won’t even be sure if Amazon will approve it or if you will ever get your hard-earned money back. When the going gets tough, Amazon reimbursement service providers can spring into action. But will an Amazon reimbursement provider suit your case better, or will a fully automated Amazon reimbursement software serve your needs best? 

Read on, and we'll help you decide.

Troubled Amazon Sellers’ Options for Hassle-Free Amazon Reimbursement

If you are running a 5- or even 6-figure Amazon store, we are confident that many of your business aspects—like customer returns and support, order fulfillment, and marketing—are outsourced. That means you do not do all these yourself. You have employees or independent contractors doing these things for you so you can focus on running your business.

So why do many Amazon FBA sellers spend at most 12 hours each month hunting down any refunds? That is more than an entire workday spent just looking for errors in your Amazon seller account and reporting them to the system.

Considering how time-consuming it can be, hiring a professional Amazon reimbursement service or using an Amazon reimbursement software is a wise decision. Let’s discover the factors each option excels at to determine which best suits your needs as an Amazon seller.

Option 1: Amazon Reimbursement Service Provider

Similar to hiring a digital marketing team to create effective ads for your brand, a professional Amazon reimbursement service typically involves hiring a team of experts to handle various reimbursement issues—like damaged inventory, incorrect FBA fees or charges, and more—on your behalf. 

They will analyze your Amazon transactions, identify potential issues, and submit reimbursement requests to Amazon for you, saving you the effort. This option can be convenient if you don't have the time or expertise to handle the Amazon FBA reimbursement process yourself.

Here are a couple of reasons why hiring a professional Amazon reimbursement team is beneficial:

  • They are experts at what they do, allowing you to rely entirely on the quality of their service. Why so? Because they have hours of experience on the platform and in-depth knowledge of Amazon’s policies, allowing them to solve your reimbursement issues without breaking a sweat.
  • They can scan your FBA account going back at least 12 months, and you can pay them by hours spent. Now, that saves you a couple of hours which can be dedicated to more critical money-making duties.
  • They can manually submit reimbursement requests to Amazon. Submitting requests and claims is an essential requirement of Amazon, and they try to avoid automated claims. This one is not an easy task. Any discrepancies will put the whole thing in the dumpster.

Now, if you are on a tight budget, you might find it expensive or unnecessary to hire an Amazon reimbursement service provider. But if you decide to, you better have a strategy to get the most out of their services, so they get paid only for doing the most important tasks you need help with.

Option 2: Amazon Reimbursement Software

On the other hand, people looking for a more straightforward, cost-effective, and hands-on approach to reimbursement issues may opt to use another type of Amazon reimbursement assistance: refund and reimbursement software.

Some FBA sellers who are pressed for time may choose a refunds manager like Refund Genie or other do-it-yourself software. Using such services definitely saves you time since almost all of the process is automated. 

More and more Amazon sellers are opting for automated reimbursement software solutions. Why? The software has the following features that can make the reimbursement process a breeze:

  • Automatically analyzes your Amazon transactions and identifies instances where you may be owed money.
  • Helps you save time performing tedious tasks such as finding missing reimbursements, submitting refund claims, and keeping track of errors.
  • Helps cut down the time spent on processing a claim on Amazon. 
  • Potentially finds errors that cannot be seen easily with even the sharpest human eye.
  • Provides detailed reports on your Amazon transactions and reimbursements, helping you identify trends and make more informed business decisions.
  • Helps you stay up-to-date with Amazon policies and ensures that your reimbursement requests comply with Amazon's guidelines.

However, like all things, these automated reimbursement software have their fair share of drawbacks. 

The downside of using software is that it is not 100% foolproof. Although the software can speed up the process, there are times when it can inaccurately identify reimbursement issues, leading to significant losses for the seller.

There are also certain matters in the reimbursement process that are best handled with a human touch, such as drafting reimbursement claims and filling out inventory forms.

It’s still best to carefully and regularly review the reimbursement claims generated by the software to prevent these unfortunate scenarios.

Let Professionals Handle Your Amazon FBA Refunds and Reimbursements

Both reimbursement services and software are incredibly effective and valuable tools that can assist troubled Amazon sellers throughout the reimbursement journey. Deciding which to use ultimately boils down to your business’s demands.

Knowing the exact needs of your business is the most important factor to consider when choosing which Amazon reimbursement service is perfect for you and your seller account. Do you have more time to go through the entire reimbursement process yourself, or would you rather have someone else do it on your behalf?

Of course, if we have to pick and recommend one, it is to get a trusted and expert Amazon reimbursement service provider like Seller Interactive that can create accurate reports and get Amazon to refund the profit that is rightfully yours.

Do you need help with your Amazon reimbursements and other refund issues? Schedule a consultation with a respectable Amazon account manager from our team and recover your Amazon FBA refunds today!

Read More
Catapult Your Business Into Success With the Best Amazon Key Success Factors

With over 310 million active user accounts, Amazon's influence on online shoppers and business owners worldwide is unquestionable. 

Amazon’s success depends on several critical factors that propelled the ecommerce giant to the top of the online shopping arena and made it into the world’s leading online retailer.

So, how does Jeff Bezos, the founder and CEO, and his team of over 1,500,000 professionals continue to do it? Let’s return to Amazon’s humble beginnings, discover several important Amazon key success factors, and learn how to incorporate these values into your business strategy.

The Origin and Evolution of Amazon

Before becoming one of the largest ecommerce platforms in the world, Amazon started as a mere online bookstore during its early days in 1995. Because of the ever-present global demand for literature, Bezos believed that selling books was the most efficient and effective way to establish a solid footing in the digital world. 

One of Amazon’s early promises to its audience (to deliver books to readers no matter where they may be) became its most significant edge against its competition. Because of this, Bezos’ motto, “Get big fast,” foreshadowed the platform’s future exponential growth. 

Still, while the platform initially focused on selling and shipping books to its readers, Amazon’s founder never settled on just the literary realm. Bezos and Amazon’s management team were determined to turn the platform into a store that could sell anything and everything.

With this mission in mind, Amazon expanded its scope from literary to music and video in 1998. It continued widening its range by opening up other product categories like toys, electronic devices, video games, and more the following year.

As newer technological advancements were launched and implemented, Amazon promptly adapted to these changes and seamlessly evolved with the rest of the world, allowing the platform to release innovative products and services that catered to their customer base’s ever-changing needs.

For instance, the ecommerce giant introduced their handy e-reader Kindle in 2007 amidst the rise of ebooks. Additionally, as the world slowly transitioned into using streaming services, Amazon followed suit by enhancing its already-present services like Amazon Music and launching new products like the Amazon Fire TV.

This Amazon strategy paid off over the years. The ecommerce giant has garnered several awards for its impressive innovation and quick and prompt customer service, especially in addressing and resolving issues. 

With this, it has employed an effective marketing scheme. It tapped into the right media channels, used well-thought-out business models, and executed strategies that built a robust foundation for the company while earning the admiration and loyalty of its customers. 

closeup shot of a person wearing long-sleeved plaid holding an amazon box with the amazon smiling logo on its side

Why Is Amazon So Successful? 3 Amazon Key Success Factors

Returning to Amazon’s early days will undoubtedly inspire any aspiring business owner. However, learning about the platform’s history doesn’t end with appreciating what Amazon has brought to the ecommerce table. 

What can we learn from the Amazon success story? How did its founder catapult the marketplace into success in such a short period, and how has Amazon maintained its top position despite the cutthroat competition in the digital world?

Focus on Customer Satisfaction

Perhaps the cornerstone behind Amazon’s success is its dedication to continually improving customer experience and aiming for optimum customer satisfaction. In fact, the platform focuses on a principle called “customer obsession,” placing its audience at the center of all its operations.

Way back in the days when Amazon sold nothing more than books, the company had already prioritized providing optimal customer service. In addition to building an influential customer-centric business culture, the firm developed tools to ensure a pleasurable and convenient buying experience.

Amazon's customer-centric approach has led to its development of advanced customer metrics. These aspects allow the platform's administration and sellers to gauge customer satisfaction. The information serves as their basis for creating and implementing future tactics to improve their operations further. 

Overall, these strategies inform sellers of their brand's performance in meeting customers' expectations. Amazon gauges these essential aspects through the following measures: 

  • Late Shipment Rate (LSR): The sellers' ability to fulfill orders is determined based on the confirmation received after shipping the products.
  • Order Defect Rate (ODR): The ODR determines the amount of negative feedback a product receives from dissatisfied buyers. 
  • Return Dissatisfaction Rate (RDR): The RDR presents valuable information that tells how satisfied customers are and the manner in which returns are processed. 

Eagerness To Expand and Innovate

Another essential value in Amazon’s success story is its constant initiative and desire to expand its scope. This principle stems from its customer-centric approach, wanting to satisfy the evolving demands of its customer base and present an optimum customer experience. 

Amazon was able to branch out from its original focus on books, and diversify what it could offer to its customers.

The platform's passion for innovation aligns with its desire for expansion. As mentioned, despite the constant changes in today’s world with the advancement of technology and social media, Amazon remains one of the most used ecommerce platforms because of its adaptability.

This constant adaptability allowed Amazon to identify opportunities and release products and services that could cater to its audience’s needs. 

Dedication to Excellence

Most of all, Amazon continues to excel in its realm because of its commitment to operational excellence. Rather than stagnating, Amazon never fails to look for ways to continuously enhance its systems and develop new features that can help customers and sellers on the platform.

For instance, Amazon introduced A+ Content in 2008 to improve product listing readability for shoppers and to help sellers effectively share and introduce their product’s features to potential customers.

Additionally, it continually launches new features like the Manage Your Experiments tool for sellers who wish to A/B test and optimize their product listings, and constantly updates these features to enhance their functionality. 

Final Thoughts

Amazon’s influence and power in the digital realm would not be possible without its solid guiding principles and strong brand values. In its humble dedication to serving customers and developing its systems according to their needs, the ecommerce platform is able to cement itself as a trusted and dominant force in the industry.

Hopefully, with Amazon’s keys to success in mind, you can also develop efficient business strategies to propel your brand forward. Do you want to unlock the secrets to boost your business and bring your brand to success on Amazon? Get in touch with one of Seller Interactive’s expert Amazon account managers today.

Read More
What Are the Top Selling Items on Amazon During the COVID-19 Pandemic?

The new coronavirus strain has wreaked havoc to the world, adversely impacting economies and prompting consumers to reconsider their buying habits. This change explains why top selling items on Amazon may differ from those of the previous months. With this, it is essential to note that not all countries are following the same trends. Hence, it means that the same top-selling product online in the UK may not be exactly alike as that in Germany or the US.  That is why it is recommended to have an Amazon product listing optimization service in your Amazon campaign.

To clue you in on the latest online shopping trends amid the on-going crisis, go over these marked developments based on the top three most in-demand products to date:

  1. Grocery items and other Home Basics are the best selling products online. In Italy, the demand for these goods rose to 47% Meanwhile, in the US, Grocery and Gourmet Food items increased by 26%. In comparison, Germany had a 34% rise.
  2. Survival products include items that people associate with carrying out or enhancing measures to prevent getting infected by the virus. These goods are the second most in-demand products nowadays. Included in this category are Health and Household(+13%) in the US and Health and Personal Care (+19%) in Germany. In Italy, the demand for related products under the subcategory Health and Safety products dramatically rose to 98%.
  3. Backyard Improvement Products takes up the third spot. With most people confined to their homes, it seems that the safest places for enjoying outdoor activities are no farther than one's own yard. This fact may explain why the need for items under the Patio, Lawn, & Garden category has surged by 44% in Italy and 35% in Germany. In the US, the increase reached 9%. 

Besides these top three categories, other categories have also experienced a surge in demand. Here are some details about them. 

  • With more people working remotely, laptops' sales peaked. In the UK, some companies have even resorted to bulk buying. They did it to ensure their firms' continuous operation regardless of the current scenario. 
  • At-home fitness and sports equipment have become even more popular with gyms temporarily closed due to the COVID 19 outbreak. The same rise in demand applies to indoor equipment under the Sports & Outdoors category, which can accommodate one user or necessities limited contact. 

Want to know how to keep your online store thriving despite tough times? Seek advice from an Amazon account managing expert. Inquire with Jayce by emailing him at [email protected] today.

Read More
Amazon Dropshipping Guide: Is it the Best Option for Your Business?

The entire process of carrying inventory and shipping products can get troublesome. This is not surprising given all the details you need to process—not to mention the workforce required—to ensure that every process goes smoothly. Thankfully, you can always resort to various fulfillment options, one of which is what our Amazon dropshipping guide will explore.

Is dropshipping on Amazon a suitable business model for your eCommerce store? Let’s find out.

An Amazon employee handing an Amazon package to a seller, representing the concept of dropshipping

How Does Dropshipping Work?

Before going into detail about how the process works on Amazon, it’s crucial to understand what dropshipping is and how it operates. What does it mean when online sellers drop ship their products?

Typically, the seller works as a one-person team in an online business setting. They are responsible for creating their products, communicating with their customers, managing their item inventory, handling transactions and order fulfillment, and ensuring customer satisfaction.

The process seems simple enough, but it can become complicated, challenging, and tiresome once the orders start rushing in. This is where the dropshipping business model comes in.

When you dropship your products, you can sell them without being responsible for carrying them or shipping them to your customers. 

There are drop shipping firms you can tap at the ready. They all specialize in rendering the same service, but each firm's rates may vary accordingly. Meanwhile, your duty as a seller is to fulfill those orders by communicating with the preferred third-party provider. 

To better understand how this process can work to your advantage, take note of the following details:

  • As a retail fulfillment technique, dropshipping relieves sellers of the hassles of maintaining stock. Sellers using this model buy products from a third party responsible for sending them to the customer's location.
  • The third party is either a wholesaler or manufacturer. It takes charge of stocking, handling, and shipping the goods. 
  • The seller is the middleman, taking charge of the entire transaction process and ensuring that your provider delivers the required goods to your customers on time.

The Pros and Cons of Dropshipping Your eCommerce Store

Starting a business via the dropshipping model does not require investing vast amounts of money. But do not let this fact mislead you into thinking the whole process is a walk in the park. Like every other procedure, it has its own merits and challenges.

The Pros

No need to lose sleep over inventory issues

Inventory management involves balancing stock to ensure you always have enough to cover demands but not too much that you lose money. With dropshipping, all these issues are on your supplier's shoulders. This means less risk and less work involved. And to top it off, you do not have to worry about building or finding warehouses and hiring people to operate them.

Freedom to choose various products

Aside from trouble-free inventory, dropshipping gives sellers flexibility regarding product selection. Unlike traditional selling models wherein you must stock up on several items without guarantee of selling all of them, dropshipping allows sellers to list products from various suppliers without needing upfront inventory investment. 

This flexibility enables you to adapt quickly to market trends, test different product categories, and easily add or remove products from your online store based on customer demand or preferences.

Avoid investing large sums of money.

Most of your business expenses go to the price of goods, advertising, and the website. Aside from not having to spend on building or leasing warehouses, you do not have to buy products in advance. You only buy them when your customers order them.

Hassle-free product testing

With an opportunity to test products, you will have no trouble running advertisements on any of your offerings. You will be able to determine which one converts best. Should some of them become unpopular with your customers, you can take them out without worries. 

Having no inventory to manage means you do not have to lose much money when taking out a low-performing product. You only have to spend on advertising. So, the next time you want to buy an inventory, you already have a good grasp of the kinds or types of products that would yield more profits. With this, you will also know the ideal number of SKUs you should have.

The Cons

Less money invested, fewer returns expected.

If you think you will profit more from dropshipping because you do not have to manage an Amazon store or stock your inventory, think again. A significant portion of every unit you sell still goes to your supplier.

Low overhead but high competition

The fact that you do not have to invest in production or storage translates to low overhead expenses. It would have been great if you were the first or only one to develop this idea. Unfortunately, dropshipping is not a novel concept.

Many Amazon sellers like you may have been practicing it for quite some time now. Worse, your supplier may also be supplying them with the same products!

You have no hand in quality control.

Once you communicate the details of each order to your supplier, they will take charge of sending it to your customers. Therefore, you do not get to inspect each unit before shipping.

Suppose your customers are satisfied, perfect. Otherwise, you will have to field complaints and inquiries and process everything communicating back and forth between your customers and suppliers.

But dissatisfied customers ranting about purchases that failed to meet expectations is not the only issue you will deal with. Delayed shipment is another problem. Being on the frontline, you are responsible for communicating with the customer and following up with your supplier.

Possible Legal Issues

Suppose you aren’t careful and keen enough to choose your dropshipping supplier. In that case, you may encounter serious legal problems that can damage your brand reputation and ultimately put a stop to your business venture.

Legal issues associated with dropshipping may include intellectual property infringement, product liability, and unauthorized sales. To avoid such issues, hiring reliable suppliers or manufacturers and constantly communicating with them is best.

Amazon Dropshipping Guide: The Essential Details

Amazon dropshipping is the only method dropshippers can use to sell products on the platform. The marketplace has explicitly mentioned in its policy that it does not allow sellers to buy products from and ship them through another online retailer. 

Read on for an overview of how this process can work in your favor.

What to Keep In Mind When Dropshipping on Amazon

So, you’ve opened your Amazon seller account, complied with the Amazon seller agreement, and are ready to partake in the dropshipping agenda on the platform. What's next?

First, you must follow these rules to ensure legal dropshipping practices. This may also help you become recognized as one of the best dropshippers for Amazon. 

  1. Buy goods from dropshipping suppliers and manufacturers ONLY, NOT from other retailers.
  2. See that only your information appears on the external packaging, invoice, and packing slip of every product you send to customers, not the third party's.

How Does an Amazon Dropshipping Business Model Work?

Before you can get an answer to the question, “Is Amazon dropshipping profitable?” you need to know how to go about the whole process first. After learning and mastering the steps, you can start contemplating profitability and find the best Amazon dropshipping products.

Infographic about the steps of the Amazon dropshipping process: (1) order placement, (2) order confirmation, (3) production, and (4) order fulfillment

Best Practices to Excel in Amazon Dropshipping

Your journey to mastering dropshipping on the online marketplace must not stop at knowing the basics of the business model. If you’ve decided that dropshipping suits your business, you must also learn and master techniques for successful Amazon dropshipping. 

Hire a reliable dropshipping manufacturer.

The most crucial aspect of any dropshipping scheme is the product. The success of your drop shipping business all boils down to how the product meets the needs and expectations of the customers. As a result, it’s essential to find a trustworthy dropshipping supplier who maintains open communication and can guarantee the delivery of high-quality products. 

To give you a brief overview, here are some essential qualities to look for when choosing an Amazon dropshipping manufacturer:

  • Produces quality and tested products
  • Offers fair per-order prices
  • Provides fast and timely shipping
  • Has previously worked with other Amazon sellers
  • Provides customer service support
  • Has sufficient expertise in the industry 

Constantly communicate with your supplier.

This next tip should go without saying for every online entrepreneur, but sometimes, we may need a little reminding. The success of a dropshipping model relies heavily on the communication between the seller and the supplier. Without clear and effective communication, running a dropshipping operation is challenging.

Open communication between the two parties will allow the seller to address product issues and customer concerns easily and instantly. For instance, by constantly communicating with your manufacturer, you will know what items are available and in stock. This includes immediately relaying customer feedback to your manufacturer.

Optimize your product listing.

Once your product's quality is secured, the next step is to ensure your target market sees your product. All your efforts in finding an excellent dropshipping supplier and product will go down the drain if nobody knows what you sell.

An excellent way to ensure product visibility is to optimize your product listing. Optimization includes placing relevant keywords in the title and description. Use relevant key phrases in them so your products will pop up when interested buyers search for similar products.

Monitor your performance.

Constantly tracking how your product and sales are faring is important in identifying areas of improvement. But performance tracking isn’t solely about sales, conversions, and leads. It also involves analyzing the product’s ranking and good and bad reviews to refine your offerings, address customer concerns, and continuously improve to meet market demands.

This Is Just the Beginning

Now that you have learned the nitty-gritty details of dropshipping on Amazon, you’re well on your way to building a path to success! With the tips we’ve laid out above, we hope your dropshipping journey will be smooth sailing. 

Still find the whole Amazon dropshipping agenda confusing? Let the professionals help you!Succeed as an Amazon seller through the expert assistance of our account managers. Feel free to inquire about our account management services via our free consultation today.

Read More
How To Ship to Amazon FBA: The Definitive Guide

Knowing how to ship to Amazon FBA is crucial as an Amazon seller. But sending FBA shipments to Amazon shouldn’t be hard. That’s where the Send to Amazon workflow comes in: the whole process may get problematic without using Send to Amazon, but if you know how to do it, the shipping process is actually quite simple.

Find out the whats and hows of Amazon FBA shipping in this article.

Benefits of Using the Send to Amazon Workflow

Replenishing your FBA inventory becomes easy when you use the Send to Amazon service. This is a shipment creation workflow for sellers utilizing the Fulfillment by Amazon (FBA) program.

This lets you tick off items in your Amazon FBA shipment checklist quickly, letting you manage FBA shipments with ease. Specifically, this workflow will let you process the transport of your goods to any Amazon Fulfillment Center easily.

Check out these benefits of using Send to Amazon for Amazon FBA sellers.

a graphic showing the benefits of using send to amazon workflow, from top to bottom: you can make reusable packing templates; you can send the package via your chosen carrier; reduces the need to repack. 

You Can Make Reusable Packing Templates

With Send to Amazon, you can save and reuse shipping details such as box content information, box dimensions, and labeling details for shipments of single Stock Keeping Unit (SKU) boxes. 

Once you’ve made a template, you can use it repeatedly, so you no longer have to fill out the details every time.

You Can Send the Package via Your Chosen Carrier

You can choose from two shipping methods: Small Parcel Delivery or Less Than Truckload delivery using pallets. You can also choose an Amazon-partnered carrier for lower shipping rates. The Send to Amazon workflow includes the purchase and printing of shipping labels.

Reduces the Need To Repack

Send to Amazon allows you to pack your box and update quantities as you pack. You can also finalize box content information before confirming the shipment destination. This minimizes the need for you to repack during the placement stage.

How To Access the Send to Amazon Workflow

So, how do you ship inventory to Amazon without the hassle? Access Send to Amazon via this easy-to-follow step-by-step process below.

  1. Log in to your Amazon seller account on Seller Central.
  2. Hover over Inventory, then click FBA Inventory.
  3. Go to the top menu, choose Shipments, and click Send to Amazon.
  4. You will then be directed to the Send to Amazon page.

How To Create Shipments With the Send to Amazon Workflow

Once you click on Send to Amazon, you must start completing the Amazon shipping process details. Do it in a snap by following these simple steps.

  1. Select the inventory you want to send.

The first step to creating a shipping plan is to choose the FBA inventory you want to send. Here are the details you’ll need:

  • Choose the address where your shipment will be coming from.
  • Type in the packing details for each box you intend to send to Amazon FBA warehouses.
  • Verify the correctness of the information you have just typed in by clicking Confirm before clicking Continue.

If you choose to pack individual units, you’ll have to enter the packing details separately. Decide if you’ll fit everything in one box or need multiple boxes.

  1. Confirm shipping.

Confirming your shipping details is the next stage of creating a shipping plan on Amazon. If you don’t know what these details are yet, see the following:

  • Shipping Date: Choose the date when your products will be shipped out. If your shipment date turns out to be different from that which you have typed in while confirming the details of your shipment, inform Amazon about it. After letting them know that the products are en route, give them tracking IDs for your shipment. This way, they can be ready ahead of time to receive them. To share the IDs:
  1. Proceed to the shipping queue and look for every shipment ID.
  2. Choose the shipment and locate the Track Shipment tab.
  3. After finding the tab, type in the IDs.
  • Shipping Method: You can choose from Small Parcel Delivery (SPD) or Less Than Truckload (LTT). SPD is best for small shipments such as those in individual boxes. LTT, on the other hand, is recommended for large shipments, such as those packed onto pallets.
  • Delivery Window: This is the 14-day date range that you expect your shipment to arrive at Amazon’s Fulfillment Center.
  • Shipping Service/Carrier: Choose between an Amazon-partnered carrier or a non-partnered carrier. Amazon’s partnered carriers are often more affordable than non-partnered ones. Plus, it’s hassle-free, as your payment will be processed directly through your Amazon balance.

3. Print labels.

This is the last step to creating your Amazon FBA shipping plan. This process involves downloading the shipping labels for the boxes and pallets you will send.

  • Verify your carrier and pallet shipment information.
  • Print pallet and box labels.
  • Apply two box labels on each side of the shipping box.

4. Bonus: Enter tracking details.

Did you choose a non-Amazon-partnered carrier for your shipment? Then, you must enter the tracking details before it arrives at Amazon’s Fulfillment Center. Note that if you choose a non-Amazon partnered carrier, the tracking details may not be available when you create an Amazon FBA shipping plan.

Ensure you get your freight forwarder’s tracking details and update them accordingly. A freight forwarder oversees the transport of your products.

How To Make a Packing Template

Before you start sending any SKU to Amazon, you need to make your packing templates. Providing Amazon with accurate box content information allows the platform to ship out your products quickly so your customers can receive them sooner. 

  1. Click on the button that says Create Case Pack Template.

The packing template system automatically retains the info when you input the data (preparing the label and packing the SKU).

  1. For every unit, type in the prep and labeling data.

If Amazon has stored the prep type data, you no longer have to type anything. The system fills it out immediately.

boxes of products with amazon’s smile logo and printed labels
  1. Classify your SKU’s required prep.

Do it without fuss by clicking on the button that will show you a drop-down menu. Next, choose the option that fits your SKU. Does your SKU need prep? If no, then click on No Prep Needed.

Otherwise, you must clarify with Amazon if you intend to take charge of the overall prepping for every unit.

  1. Go back to the name field for the packing template, and title it accordingly.

Each SKU can have as many as three packing templates. Name every template for easy identification purposes. Review the details carefully to ensure that all fields are covered and correct.

  1. Click Save.

Upon saving, you’ll immediately go back to the start page. You can now preview the details of the packing template you created by this time.

How To Print Box Labels

After knowing how to create packing templates, you also have to know how to print shipping labels. To do this, you have to:

  1. Click on Create a Case Pack Template.
  2. Fill in the packing details.
  3. Click Save.
  4. Click the pencil icon beside Packing Details to edit the existing case pack template.
  5. After making your changes, click Save.
  6. To delete a packing template, click Delete Packing Template.

How To Manage FBA Inventory

Aside from knowing how to prep, pack, and send shipments, it will also be helpful for Amazon sellers like you to know how to manage your Amazon FBA inventory. Fortunately, it’s easy to manage inventory with the Amazon FBA program.

Check out the step-by-step process below:

  1. Select the menu icon in the top-left corner of your Amazon Seller Central account.
  2. Hover over Inventory and choose the Manage FBA Inventory option.
  3. On the Manage FBA Inventory page, you’ll see reports that can help you maintain a balanced inventory level, prevent long-term storage fees, and keep your most popular products in stock.

Final Thoughts

Amazon FBA is not a free service and comes with fulfillment fees on top of shipping costs. However, Amazon sellers may be eligible for reimbursement of shipping costs incurred if they use multi-fulfillment centers. 

They will also benefit from other incentives such as Amazon Prime Two-Day free shipping, dedicated customer service, and more. Above all, Amazon FBA makes the shipping process easier.

If you still need help shipping your products to Amazon’s Fulfillment Centers and all things on Amazon FBA, we’ve got you. Seller Interactive offers an Amazon Wholesale Partnership Program to help beginner sellers like you with the ins and outs of selling on Amazon, including inventory and logistics management.
Ready to create a hassle-free experience on Amazon FBA? Contact us today.

Read More
What Is Amazon FBA? 5 Frequently Asked Questions, Answered

What is Fulfillment by Amazon (FBA)? If you are a new FBA seller or just about to sign up for an Amazon seller account, do not be surprised if you find yourself torn between FBA or Fulfillment by Merchant (FBM). Each program has its benefits and specific downsides. Yet, Amazon FBA is still the better choice.

In this blog, we delve into the world of Amazon FBA and explore how the intricate workings of Amazon fulfillment centers pave the way for business growth, scalability, and customer reach. As we navigate through the key advantages of the FBA program, you'll discover the role of  Amazon fulfillment center's state-of-the-art system in this transformative business model.

What Is Amazon FBA?

Before the FBA program, Amazon sellers took full responsibility for delivering their goods to customers. Sellers handled all the processes, from packaging the products, picking a shipping partner, to rendering customer service. 

All the tasks combined required hard work and took quite a while to fulfill. They kept the sellers wholly preoccupied. Hence, they were left with barely enough time to attend to other equally important matters concerning their business. 

With Amazon FBA, these woes are history. The solution takes charge of all these tasks—picking, packing, shipping, and providing your customers with valuable service. Amazon does everything on behalf of the seller. After shipping your inventory to Amazon's fulfillment centers, its personnel will be entirely responsible for your products from that point onward. 

An infographic explaining the five steps of how Amazon FBA works: (1) inbound shipment, (2) arrival at the Fulfillment Center, (3) order management, (4) fulfillment, and (5) customer service

What Is the Cost of Having an Amazon FBA Business?

Amazon FBA costs money, but in exchange for this cost, Amazon stores your products in their vast fulfillment centers, handles the packaging and shipping process, and provides customer service. With a lot of tasks taken care of and the free time, you can now focus on other essential business responsibilities.

Broadly, the cost of using Amazon FBA can be divided into two main categories: storage and fulfillment fees.

Storage fees are charged for storing your products in Amazon's fulfillment centers. The cost depends on the amount of space your products take up. These inventory storage fees can vary depending on the time of year, with costs increasing during the peak holiday season (October-December).

Fulfillment fees cover the cost of picking, packing, shipping your products, handling customer service, and product returns. The size and weight of the product determine these fees.

A table of applicable Amazon FBA seller fees in 2023

Before jumping into being Amazon FBA sellers, it's a good idea to calculate potential Amazon FBA fees using Amazon's FBA calculator in your Amazon Seller Central account. This can help you understand whether these FBA services will be cost-effective for your specific business model and product range.

What Are the Benefits of Using Amazon FBA?

There are many benefits you can enjoy when you embrace the Fulfillment by Amazon (FBA) program. Check out the list below to get you excited on the advantages you'll reap now that you are officially a BFA seller.

Access to Prime Customers

By using FBA, your products automatically become eligible for Amazon Prime, thus granting you access to millions of dedicated Prime customers who enjoy perks like fast and free shipping.

Trust and Credibility

Amazon has built significant trust with its customer base. By selling through the fulfillment service, you can leverage Amazon's strong reputation, enhancing the credibility of your business.

Efficient Logistics and Inventory Management

Dealing with inventory storage, packaging, shipping, returns, and customer service can be challenging. With Amazon's FBA program, you can free up your time and resources to focus on other areas like product selection and marketing as the mentioned tasks are all covered.

Potential for Increased Sales

Fulfillment by Amazon products often appear higher in search results and can be more appealing to customers due to Prime eligibility and Amazon's reliable customer service. This increased visibility can lead to an uptick in sales.

Global Market Reach

Amazon's extensive global network allows you to tap into international markets more quickly, extending your sales potential beyond local boundaries.

How Can Sellers List Products For or Delete From Fulfillment by Amazon?

Listing products on FBA is easy-peasy. There are processes involved depending on whether you want to change your product listings from another fulfillment method to FBA, list products for multi-channels, close a listing, or delete it.

Steps to Put Your Current Listing Under FBA

Step 1: Go to the Manage Inventory page.

A screenshot of the Amazon Seller Central menu, showing the Inventory and Manage Inventory dropdown options, in red box

Step 2: Choose the item(s) you want to change to FBA. Using the drop-down list, change the action on the selected item(s) to Change to Fulfilled by Amazon.

A screenshot of the Manage Inventory Page, showing the action drop-down options, Change to Fulfillment by Amazon in red box

Step 3: On the List as FBA page, confirm the product details.Then, click List as FBA. Otherwise, if you have inventory and a shipping plan ready, click List as FBA and Send to Amazon.

A screenshot of the List as FBA page, showing the action drop-down options, the List as FBA and List as FBA and Send to Amazon buttons in a red box

Steps to Delete Your Current Listing

Step 1: Go to the Manage Inventory page.

Step 2: Choose the FBA item(s) you want to close. Using the drop-down list, change the action on the selected item(s) to Delete product and listing.

A screenshot of the Manage Inventory Page, showing the action drop-down options, Delete product and listing in red box

Step 3: A confirmation message will pop up. Click OK.

Take note that the change may take up to 15 minutes to take effect. Your status will become Inactive upon, and the product will no longer be sold on the platform. However, your inventory stays in the fulfillment center. To remove them, you have to turn in a Removal Order.

What Are the Different Products to Sell on FBA?

Are you looking for ways to enhance your existing strategy further? Then, consider these popularly used techniques for choosing the best products you can sell on the platform.

Private LabelManufacture your product and brand it before selling it on Amazon. With this method, you have complete control over the details of your product.
WholesalePurchase branded products in bulk. Then, sell them on Amazon at a higher price. 
ArbitrageScour physical retail outlets or even other marketplace platforms for any product you want to sell. After purchasing them, you can set a higher price for them when you sell them on Amazon. 
Secondhand BooksAre you fond of hunting for good reads? Get used books from various types of sales (book sales, yard sales, etc.). Like Arbitrage and Wholesale, you can sell them at a higher value on Amazon.
Pre-loved ItemsAside from books, you can also sell pre-loved items on the platform.

Before you sell any used goods, research other similar products for sale, especially those that are also second-hand. Find out how much they cost. Take the time to review your competitors' offers to see if the quality is good or at par with your item. With this, you should also check and compare other pertinent details like shipping costs. 

Keep your price competitive. It is not about offering your product at a lower cost. It is about allowing your potential customers to carefully consider their benefits by providing a similar product of more or less the same quality but at a more affordable price.

What Are the Responsibilities of an Amazon FBA Seller?

Overall, by doing your part and cooperating well with Amazon, you can look forward to reaping considerable Amazon FBA income in the not-so-distant future. Amazon takes charge of most of the processes of selling your products. This advantage buys you more time to focus on the three most significant aspects of running your business.

Choosing the Best Products to Offer to Your Target Market

It requires intensive research to select the right goods to give your customers great value for their hard-earned money. There is no one way of picking the best selections. But if you want something your intended buyers will appreciate, know their needs.

Ensuring Your Inventory Is Well-Stocked

Amazon personnel will inform you immediately when your stock is running low. Therefore, you will have time to replenish it.

Employing Creative and Strategic Ways to Promote Your Offers

Positioning your products to increase visibility and brand awareness requires using suitable advertising methods. For this purpose, you can take advantage of Amazon advertising and Amazon Brand Protection. Like FBA, Amazon's product promotion solutions are streamlined to make the process easier and more efficient.

Partner With Seller Interactive

Fulfillment by Amazon service offers many benefits, such as efficient logistics and inventory management, access to prime customers, increased sales opportunities, and global market reach.

By being an Amazon FBA seller, one can focus on product selection, inventory management, and creative promotion strategies, allowing them to grow their business effectively.

If you need assistance getting started with FBA or managing your Amazon store, don't hesitate to contact us here at Seller Interactive. We have full account management services and more you can use to make your operations smooth, and your business succeed. Book a call today to discuss the details with you!

Read More
How to Get a Response from Amazon Seller Support?

Filing a case about troubling issues with your Amazon products or account may be quite a challenge.  Blame it on Amazon’s AI solution, which focuses on emails. Besides, Amazon seller support is not sometime a good option. Getting past the system to reach a dedicated associate who would personally attend to your case takes time and a few strategic moves. One better way to handle burdens like this is to direct to an Amazon reinstatement service.

Thanks to Likitha Sira, one of the account managers at Seller Interactive. Her previous extensive experience in working for Amazon has made her the go-to person when it comes to the seller’s account or product-related “cases.” Here are her valuable pieces of advice on how to effectively present a case to Amazon via email that will get a response from a trained associate.

  • Dare to voice out how you feel about the issue.

While writing the details of your case, do not be afraid to pour out your sentiments on the issue. In your email, include words like frustration or disappointment. You can directly state, “We are frustrated with…” or “We are disappointed with the recent turnout of events because…”

Amazon’s automated system will filter out these words. Then, it will forward your email to a dedicated queue. In time, an experienced associate, who can provide an authentic response focused on your case, will attend to you. The honest communication that will transpire while processing your claim opens doors to reaching a favorable resolution.

Although being emotionally transparent is advisable, make it a point to stay professional at all costs. Choose your sentiment words wisely. This way, you succeed in Amazon conveying a compelling and honest message that highlights how the situation has impacted you and your team.

No matter how distressing the circumstances are, resorting to excessive displays of emotions, mainly using vulgarities, will only put you at a disadvantage. Not only will it reflect poorly on your business’s reputation, but it also nullifies your chances of getting a response, let alone a promising one.

  • Supply all necessary details throughout your correspondence and provide screenshots to emphasize and prove your point.

Transparency, honesty, and supplying the correct details as much as possible are keys to resolving the issue in your favor. Structure your email carefully. Include all the necessary information. With this, it will be helpful to mention dates and the actual verbiage of the info in any notice you may have received.

To better illustrate your point, provide one or more screenshots. Using images further clarifies it, allowing the attending associate to understand the issue better. With this, remember always to include all the important details about the products choose in question.

Elaborate on the incidents that led to the problem. Then, move on to discuss the repercussions of certain events or actions related to it. Each case is unique in the sense that it is exclusive to the situation of the complainer. With this, it is critical to attach any file that will support your claim.

  • If the associate requests for information already supplied in your previous email, reply by asking them to specify it. 

To avoid having to send the documents again, do not hesitate to inquire about the specific details that they need. Another option is to send a version of the same reports highlighting or encircling the data required.

Alternatively, you may also isolate this from the other pieces of information. Again, to help better focus their attention, provide screenshots, and incorporate these in pertinent areas in your message. For added emphasis, it helps to supply each screenshot with a caption.

  • Write your subject line in all caps.

A subject line in bold letters will catch their attention. This technique, which is used in writing the critical features of product listings, also works with emails, concretely the subject line, or essential details mentioned in the body of your message.

If you want to know more about our process for bringing up cases to Amazon, please take advantage of our FREE CONSULTATION. Email Jayce at [email protected] today.

Read More
Boost Conversion Rates with Amazon Split-Testing for A+ Content

Do you want to ensure that your Amazon product listing's A+ Content (formerly Enhanced Brand Content or EBC) has a high conversion rate? With the Manage Your Experiments tool, you can perform Amazon split testing and determine if the content is getting a favorable response from your customers.

Let’s learn how to integrate A/B testing into your marketing strategy and collect the necessary data for your brand’s improvement.

Trials & Tribulations: Managing Amazon Experiments

Your store operates on a digital platform. Without running a few tests and experiments, there is no direct and upfront way of knowing what kind of content works best for your audience. It may also require at least two weeks or even several months to collect adequate data from such tests. 

Fortunately, in 2019, the ecommerce platform introduced a feature that can aid sellers in their Amazon selling and marketing journey without taking that much time. The Manage Your Experiments tool allows sellers to run split tests or A/B tests on their product listings simultaneously by simply connecting the tool to your Seller Central account.

infographic showing Seller Interactive’s 5-step process of Amazon split testing

With Manage Your Experiments, you don't have to limit yourself to publishing only one content version at a time before you can tell if it drives enough sales. 

The Amazon A/B testing feature helps speed up the identifying process and opens access to developing an effective strategy. Amazon’s system collects important customer information and compiles it into easily understandable and highly organized data charts.

Since it is a fairly new feature, users could only run a split test on specific content aspects like the product title during its beta test stage. However, the feature naturally expanded its scope once it was launched and began its operations.

Today, Manage Your Experiments allows sellers to conduct split test experiments on the following detail page elements:

  • Product Title
  • Main Image
  • A+ Content
  • Bullet points and Product Descriptions

Additionally, Amazon added new features last September to further help sellers make the most out of the tool, including 

  • an option to automatically publish the best version as part of your product’s detail page, and 
  • a feature that tests versions based on interaction rather than a timeframe.

With these additional features and the platform’s ever-present customer-centric nature, an Amazon seller like you can create content that yields higher conversion rates for your product detail pages.

What Is Amazon’s Split Testing Software, and How Does It Work?

Before discussing the operational aspects of Amazon’s split testing tool, it’s best to provide context and outline crucial details. What is split testing in the first place, and how does this practice enhance your brand and business?

Like actual scientific experiments, an A/B or split test compares group variations to determine which version produces the optimum outcome

The split testing approach eliminates guesswork, ensuring the best outcomes are achieved with unwavering precision.

Group A is the original or control group, where no variables are changed, while Group B refers to the variation. Both versions are run simultaneously to gather data on their performance and analyze the impact of changes made in the latter group.

When it comes to Amazon’s split-testing, once a customer lands on your product page, Amazon would automatically divide them into two groups, each viewing one of the two versions of your A+ content.

The two versions will be published for viewing during a predetermined period (between one to two and a half months). During this period, Amazon's algorithm will collect the data. 

After the experiment, the results will be turned over to sellers for analysis, which will serve as an Amazon guideline for determining which content version converts better.

side-by-side collage of two versions of a product detail page, one without A+ Content (left) and one using A+ Content (right)]
A+ Content for Gator Cable with a high conversion rate that’s currently published on Amazon.

*For reference, the image above shows a split test example of A+ Content for a Gator Cable product with a high conversion rate currently published on Amazon beside a product page without A+ Content.

Can Every Amazon Seller Use the Split Testing Tool?

As evidenced above, split testing is highly beneficial for product listing optimization. You may be excited to try this feature for your own detail pages, but it’s best to hold your horses first. Sadly, not all Amazon sellers can take advantage of the benefits of Manage Your Experiments. 

To qualify, you have to be

  • a brand-registered seller from regions such as the United States, Canada, Mexico, United Kingdom, Germany, Spain, etc.,
  • a trademarked brand, enrolled in Amazon’s Brand Registry, and 
  • have a minimum of one (1) high-traffic ASIN with already published A+ Content.

With more people visiting your product page, you can collect more valuable data for analysis. In turn, you get more opportunities to expand your knowledge of creating better-quality content.

How to Create A+ Content Split Tests on Amazon

After learning how the tool works and which sellers can use it to their advantage, it's time to learn how to run split tests for A+ Content on Amazon. Once you've identified your primary goals for the experiment, head over to your Seller Central account and do the following:

  1. Click on the “Brands” tab at the top of the page to access its dropdown menu. Select “Manage Experiments” from the menu, and you will be brought to Manage Your Experiments’ main dashboard. an annotated screenshot of amazon manage experiments
  2. Find “Create a New Experiment.” an annotated screenshot of creating a new experiment amazon
  3. Choose “A+ Content” as the detail page element your split test experiment will focus on. an annotated screenshot of choosing a+ content for new amazon experiment
  4. Click on your chosen reference ASIN. an annotated screenshot of select a reference asin button amazonan annotated screenshot of empty amazon a/b test sections
  5. Name your experiment, state your hypothesis, and specify how long you wish for the experiment to run in the information box that will pop annotated screenshot of empty amazon a/b test sections 2
  6. Fill out the Content Selection sections.Choose content to be displayed on the A section:a screenshot of an amazon a test section with contentChoose content to be displayed on the B section:an annotated screenshot of selecting b content for a/b split test amazona screenshot of an amazon b test section with selected content
  7. Once satisfied, click “Submit A/B Test” located at the top right of your Seller Central annotated screenshot of amazon a/b test submit button

3 Steps for Increasing Conversion Rates

infographic showing Seller Interactive's three steps for increasing conversion rates

Split-testing makes it easier to design and create product listings A+ content that is more customer-centric and yields a high conversion rate. While running the test, you also learn valuable pointers that can be applied to content materials moving forward.

After analyzing and interpreting the results, you can change the content as needed. For effective execution and management, take note of the following: 

  • During the revision, concentrate first on the more important elements of your Amazon listings for products (e.g., headlines and product images).
  • Do one major revision at a time only. Juggling too many elements makes it hard to understand their impact on the overall content, let alone the test results.
  • Run the test for an adequate amount of time, so your results will yield more valuable data for analysis.
💡 At this point, you already know what qualifications differentiate high-quality from poor-quality A+ content. To further enrich your knowledge, check out our other articles on creating copies that captivate your Amazon audiences.

In a Nutshell

Amazon has created Manage Your Experiments to give sellers like you the upper hand in publishing high-quality A+ content that drives maximum sales. This way, you don't risk using content that fails to align with your customer's needs and preferences and wasting valuable resources.

Split-testing content buys you more than enough time to revise the product descriptions, images, and layout of any new or existing listings using valuable data from testing. Hence, you minimize the probability of losing sales due to publishing subpar content that converts for long periods.

To learn more about using A+ content to boost your product's rankings and take your Amazon business to new heights, take advantage of our free consultation with solid Amazon professionals.

Book a call with us today!

Read More
Captivate Your Customers with Amazon A+ Content Writing Services

Setting up a successful Amazon store can introduce your products to diverse audiences and quadruple your current customer base in no time. And in one of the world's largest and most popular online marketplaces, you’ll want to ask for help—Amazon A+ Content Writing Services are here to help.

Catching your customers' attention might be tricky, considering how saturated and cutthroat the competition is on the platform. Many sellers may offer the same products with similar specifications and nearly identical value propositions. 

For this reason, you must up your game to avoid getting buried in the vast sea of Amazon sellers. You may even need an Amazon SEO consultant's expertise while conducting your competitive analysis. 

How can you pull your brand from the competition and make your brand image stand out?

Let’s uncover the magic behind Amazon’s A+ Content and learn how Amazon A+ Content writing services can help brands like yours.

Putting the Spotlight on A+ Content

A+ Content, also known as Amazon Enhanced Brand Content, lets you elaborate further on the value proposition of your products on Seller or Vendor Central detail pages. In other words, this feature allows you to put out more enhanced content for your product listings and create more detailed product descriptions.

What Makes A+ Content Special?

A+ Content gives sellers access to several features that can be used to improve their product detail pages. First, unlike typical Amazon product listing formats, A+ Content lets sellers incorporate more images. The copy format is also not restricted to just six bullet points, allowing brand owners to discuss their product’s details more thoroughly.

From a customer's perspective, this looks more like a short ad complete with images and detailed copy that delves deeper into the benefits of your offerings.

However, from the seller’s standpoint, this feature is a valuable opportunity for letting their product shine. You can play around with the images and copy—just see to it that they stay within Amazon's guidelines.

There’s no hard rule for writing compelling copies for A+ Content. Unlike a product description, which is limited to 2000 characters, it has no exact character limit. You can also freely use any format that best fits your copy and detail page layout, making it easier to write more creatively.

A+ Content Modules

Sellers can keep their prospective customers on their toes by transforming their detail page’s entire look using 17 various product page layout modules. Here are some of them.

A+ Content also allows sellers to showcase how their brand came about through the Brand Story feature.

To make the long story short, A+ Content gives you more room for creatively structuring your content and sharing your story. When you do it right, the feature becomes an indispensable tool that can boost your brand and be used to edge out the competition.

Who Can Use the Feature?

With how much creative freedom A+ Content gives to online vendors, you may wonder if all Amazon sellers are eligible to use the feature to customize and enhance their product detail pages. 

If you're already approved as a brand owner in the Amazon Brand Registry and have high-traffic ASINS, you can take full advantage of this feature.

Amazon also offers enhanced A+ Content tools with its exclusive premium version, A+ Premium Content or A++. The premium version allows sellers to create more interactive layouts compared to the standard modules found on regular A+ Content. 

Here’s a comparison of the basic and premium features of A+ Content.

A table comparing the advantages and disadvantages of A+ Content and A++ Content

Initially, interested brand owners could only use A+ Premium Content through an invite and subscription. However, Amazon announced last August that all registered brand owners can now use the A+ Premium Content with no additional costs, provided they meet the criteria.

How Effective Is It?

Amazon’s A+ Content has much to offer, but realistically, how successful would a brand and business be if a seller uses the said feature? You might be curious to know.

Amazon claims that users may experience a boost in sales by 3 to 10% with enhanced brand content. Likewise, according to the platform, A++ Content users may witness an increase in revenue by 15% with the premium version’s more interactive features.

Amazon attributes these potential sales increases to A+ Content’s ability to: 

  • encourage repeat purchases from existing customers, 
  • allow potential customers to make more informed purchasing decisions, 
  • and improve overall customer satisfaction.

With all that already laid out before any transaction, customers are more likely to be satisfied with what they ordered and less likely to give negative feedback, having set expectations at the very start of the buying process. 

Writing Copies That Rock

Of course, knowing all the features A+ Content can give you won’t automatically turn your detail pages into high-converting product listings. Before publishing any A+ Content product pages, you must learn how to write compelling copies to reach your business goals successfully.

The Shorter, The Better?

The golden rule in copywriting is to keep your copies clear, concise, and straightforward, resulting in often short product descriptions. But shorter doesn't necessarily equate to better each and every time, and it won’t work well in this case.

Shorter product listings won’t allow you to provide important information and details about your product sufficiently. It may even lead to confusion on the customer’s side, and no sane seller wants that.

Below are some tips to keep in mind:

✍️ Steer clear of generalized descriptions and use your words wisely.
✍️ Add strategically placed keywords to ensure your listings can reach your target audience.
✍️ Learn how to do backend keywords and apply them to your A+ Content.

Through the Customer’s Eyes

Enumerating product details simply won’t suffice. When writing copies, putting yourself in your customers' shoes is mandatory. Always ask, “What's in it for me as a customer?” 

And from there, answer your own question:

✍️ Provide specific details showing your product’s edge over the competition.
✍️ Do intensive research to better grasp what your audience wants.
✍️ Feature clear and high-quality media that demonstrate how to use the product.

Knowing Your Product

Knowing what you‘re offering is one of the first steps to writing powerful, persuasive copy for A+ Content that can resonate well with your customers. Otherwise, focusing attention directly on the stellar benefits of your product might become challenging.

You can freely zone in on how your product can make a positive difference in your customer’s life when you:

✍️ Know the full extent of the capabilities and limitations of your product.
✍️ Discuss specific situations and addressing how your product can solve them.

Tell a Story

Writing product listings can be challenging and repetitive, but not with A+ Content. With it, feel free to communicate with your customers as if you're writing a story. 

Descriptions that feel sincere and relatable have proven successful in drawing readers in.

Key Qualifications That Make A+ Content “A+ Worthy”

An A+ Content can not be considered A+ material if it fails to meet quality standards. Like any feature on the ecommerce platform, there are certain guidelines that sellers must follow to get their detail pages approved. 

Rather than limit your creative freedom, the rules applied to executing it were imposed to help up your advantage in boosting conversion rates.

To give some reference, Amazon advises A+ Content users to avoid placing or doing the following on the A+ Content pages:

❎ Making direct comparisons between your and a competitor’s product
❎ Adding promotion and discount details in the copy
❎ Inserting time-sensitive call-to-action phrases such as “buy or shop now” or “place your order today.”
❎ Using customer reviews and quotations from private sources for testimonials
❎ Writing exaggerated declarations like “the best,” “top-rated,” “the #1,” etc.
❎ Claiming that your product can cure, diagnose, or prevent illnesses

Develop A+ Product Listings with the Experts!

A+ Content is a powerful Amazon tool that lets you better communicate your product's benefits, allowing your customers to know and understand that you're giving them great value for their money. Through the information conveyed in your content, they'll know what they're buying and why they're buying it.

We’ve given some insightful tips on creating compelling copies for your A+ Content, but we also understand that not everyone is a writer. In that case, you may want to get some help from people who know what and how to write, like content and product writing services.

Want to know more about the benefits of using A+ Content for your Amazon listings? Learning about the ins and outs of the ecommerce platform from the experts is the way to go. 

Consider working with Seller Interactive. 

With our team of Amazon professionals who have years of experience in handling Amazon accounts and optimizing their product listings, your business is sure to reach its full potential with ease.

How can Amazon A+ Content Writing Services help?

You can rest assured that Seller Interactive offers listing optimization and content creation services that can create and publish well-structured and high-converting product listings. Our content services include:

  • Developing compelling product titles
  • Writing detailed copies with strategically-placed keywords
  • Placing relevant and top-quality product images
  • Maximizing the use of Amazon A+ Content
  • Managing and optimizing all product listings on your account

Take advantage of our free consultation. Book a call with our professionals today!

Read More
1 6 7 8