Defining A+ in A+ Content: Focus on Writing Compelling Copies That Rock!

January 21, 2020
Written by Nicasio Co III
Amazon A+ Content and laptop

Being the largest online marketplace in the world, Amazon increases your customer base immensely. However, catching your customers’ attention might prove to be quite tricky…Why?


Given how big Amazon is, expect that you’ll have not just one, but as many competitors as you can possibly imagine. All of you are selling the same type of product with exactly the same specifications and nearly identical value propositions and you need an Amazon SEO consultant's expertise with your competitive analysis. 

So how do you pull your brand away from the competition and stand out?


A+ CONTENT and laptop

Putting the Spotlight on A+ Content

A+ Content is also known as Enhanced Brand Content. It lets you elaborate further on the value proposition of your products. If you’re registered with Brand registry and have high-traffic ASINS, you can take full advantage of this feature.

Unlike typical Amazon product listing formats, this feature allows you to incorporate more images. The copy format is not restricted to using six bullet points either. From a customer’s perspective, this looks more like a short ad complete with images and detailed copy that delves deeper into the benefits of your offerings.

From a seller’s standpoint, however, this feature is a valuable opportunity for letting your product shine. You can play around with the images and copy—just see to it that they stay in line with Amazon’s guidelines.

To make a long story short, A+ Content gives you more room for creatively structuring your content. When you do it right, it becomes an indispensable tool that boost your brand can use for edging out the competition.

Writing Copies That Rock

There are no hard and fast rules for writing a compelling copy for A+ Content. Unlike a product description, which is limited to 2000 characters, it has no exact character limit. With regards to format, you can freely use any format that best fits your copy and layout.

The absence of such restrictions makes it easier to write more creatively. Of course, you can never go wrong with using clear, concise, and straightforward copies. But shorter doesn’t necessarily equate to better each and every time.  

Try to steer clear of generalized descriptions. Use your words wisely. As much as possible, make it a point to connect them to the product’s edge over the competition.

product on amazon

When writing copies, putting yourself in your customers’ shoes is mandatory. Always ask, “What’s in it for me?

So the trick is to play it by ear as you go along. It pays to do intensive research, so you have a better grasp of what your audience expects. Before anything else, however, see to it that you know your product thoroughly.  

Knowing exactly what you‘re offering is the first step to writing a powerful, persuasive copy for A+Content that resonates well with your customers. Otherwise, focusing attention directly on the stellar benefits of your product might become challenging.

With A+ Content, you can freely zone in on how your product can make a positive difference in your customers’ life. Tackle pain points by discussing specific situations.


Writing product listings using a similar approach to writing stories can be extremely challenging. But not with A+ Content. With it, feel free to communicate with your customers as if you’re writing a story.

Stories have always proven successful in drawing readers in. Because it’s emotionally charged, it’s an excellent format that you can use for elaborating on benefits and connecting them to pain points.

Key Qualifications That Make A+ Content “A+ Worthy”

An A+ Content can never be considered A+ material if it fails to live up to quality standards. Rather than limit your creative freedom, the rules applied to executing it were imposed to help up your advantage in boosting conversion rates.

And because this feature lets you better communicate your product’s benefits, your customers will know and understand that you’re giving them great value for their money. Through the information conveyed in your content, they’ll know exactly what they’re buying and why they’re buying it.

As with every copy published on Amazon, using strategically placed keywords is imperative for increasing your pages’ rankings. Learn how backend keywords can do wonders for your A+ Content by going over the details on Backend Keywords Best Practices . 

Want to learn more about the benefits of using A+ Content for your product listings on Amazon? Take advantage of our FREE CONSULTATION. Email Seller at [email protected]

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