Last updated on July 27th, 2023
Written by Mohamed Aden
With over 310 million active user accounts, Amazon's influence on online shoppers and business owners worldwide is unquestionable.
Amazon’s success depends on several critical factors that propelled the ecommerce giant to the top of the online shopping arena and made it into the world’s leading online retailer.
So, how does Jeff Bezos, the founder and CEO, and his team of over 1,500,000 professionals continue to do it? Let’s return to Amazon’s humble beginnings, discover several important Amazon key success factors, and learn how to incorporate these values into your business strategy.
Before becoming one of the largest ecommerce platforms in the world, Amazon started as a mere online bookstore during its early days in 1995. Because of the ever-present global demand for literature, Bezos believed that selling books was the most efficient and effective way to establish a solid footing in the digital world.
One of Amazon’s early promises to its audience (to deliver books to readers no matter where they may be) became its most significant edge against its competition. Because of this, Bezos’ motto, “Get big fast,” foreshadowed the platform’s future exponential growth.
Still, while the platform initially focused on selling and shipping books to its readers, Amazon’s founder never settled on just the literary realm. Bezos and Amazon’s management team were determined to turn the platform into a store that could sell anything and everything.
With this mission in mind, Amazon expanded its scope from literary to music and video in 1998. It continued widening its range by opening up other product categories like toys, electronic devices, video games, and more the following year.
As newer technological advancements were launched and implemented, Amazon promptly adapted to these changes and seamlessly evolved with the rest of the world, allowing the platform to release innovative products and services that catered to their customer base’s ever-changing needs.
For instance, the ecommerce giant introduced their handy e-reader Kindle in 2007 amidst the rise of ebooks. Additionally, as the world slowly transitioned into using streaming services, Amazon followed suit by enhancing its already-present services like Amazon Music and launching new products like the Amazon Fire TV.
This Amazon strategy paid off over the years. The ecommerce giant has garnered several awards for its impressive innovation and quick and prompt customer service, especially in addressing and resolving issues.
With this, it has employed an effective marketing scheme. It tapped into the right media channels, used well-thought-out business models, and executed strategies that built a robust foundation for the company while earning the admiration and loyalty of its customers.
Returning to Amazon’s early days will undoubtedly inspire any aspiring business owner. However, learning about the platform’s history doesn’t end with appreciating what Amazon has brought to the ecommerce table.
What can we learn from the Amazon success story? How did its founder catapult the marketplace into success in such a short period, and how has Amazon maintained its top position despite the cutthroat competition in the digital world?
Perhaps the cornerstone behind Amazon’s success is its dedication to continually improving customer experience and aiming for optimum customer satisfaction. In fact, the platform focuses on a principle called “customer obsession,” placing its audience at the center of all its operations.
Way back in the days when Amazon sold nothing more than books, the company had already prioritized providing optimal customer service. In addition to building an influential customer-centric business culture, the firm developed tools to ensure a pleasurable and convenient buying experience.
Amazon's customer-centric approach has led to its development of advanced customer metrics. These aspects allow the platform's administration and sellers to gauge customer satisfaction. The information serves as their basis for creating and implementing future tactics to improve their operations further.
Overall, these strategies inform sellers of their brand's performance in meeting customers' expectations. Amazon gauges these essential aspects through the following measures:
Another essential value in Amazon’s success story is its constant initiative and desire to expand its scope. This principle stems from its customer-centric approach, wanting to satisfy the evolving demands of its customer base and present an optimum customer experience.
Amazon was able to branch out from its original focus on books, and diversify what it could offer to its customers.
The platform's passion for innovation aligns with its desire for expansion. As mentioned, despite the constant changes in today’s world with the advancement of technology and social media, Amazon remains one of the most used ecommerce platforms because of its adaptability.
This constant adaptability allowed Amazon to identify opportunities and release products and services that could cater to its audience’s needs.
Most of all, Amazon continues to excel in its realm because of its commitment to operational excellence. Rather than stagnating, Amazon never fails to look for ways to continuously enhance its systems and develop new features that can help customers and sellers on the platform.
For instance, Amazon introduced A+ Content in 2008 to improve product listing readability for shoppers and to help sellers effectively share and introduce their product’s features to potential customers.
Additionally, it continually launches new features like the Manage Your Experiments tool for sellers who wish to A/B test and optimize their product listings, and constantly updates these features to enhance their functionality.
Amazon’s influence and power in the digital realm would not be possible without its solid guiding principles and strong brand values. In its humble dedication to serving customers and developing its systems according to their needs, the ecommerce platform is able to cement itself as a trusted and dominant force in the industry.
Hopefully, with Amazon’s keys to success in mind, you can also develop efficient business strategies to propel your brand forward. Do you want to unlock the secrets to boost your business and bring your brand to success on Amazon? Get in touch with one of Seller Interactive’s expert Amazon account managers today.
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