The Best Products To Sell on Amazon FBA That's in Demand Right Now

Selling on Amazon FBA

Last updated on June 23rd, 2023

Written by Ken Zhou

Being in the forefront is what it means to be "trendy." It's about having your eyes on the pulse of what's popular and spotting the best products to sell on Amazon FBA before they hit mainstream. 

As an Amazon FBA seller, you should regularly add the newest and most profitable products to your inventory. In addition, it's important to be informed about the current trends so that you can benefit from consumer demand by selling high-demand items. But, with so many new products being created daily, staying up-to-date with what's popular is difficult.

In this post, we will share some of the top products that can benefit you as an Amazon seller in the coming year. So, ready your best product research tool and continue reading if you're looking for fresh product ideas to add to your Amazon seller account!

What Are the Best Products to Sell on Amazon FBA?

It should come as no surprise that staying on top of the newest trends in the Amazon marketplace can be challenging. With new and profitable product categories, each having different styles, colors, and designs, it can be difficult to know what's "in" and "out."

As for every Amazon FBA seller, the key to success is identifying the best selling products and then making sure you have them in stock. So, let us help you examine your storage using this list.

You can use this as a guide to see which items are fit for your Amazon listing optimization efforts, then price your products accordingly. Read on to know more!

Toys and Games

Toys and games are part of our list of best selling products in 2023 for several reasons. First and foremost, there's a change in how people spend their leisure time post-lockdown.

People have gotten used to spending more time indoors and are looking for ways to keep themselves and their families entertained. As a result, there has been a surge in demand for toys and games that can be enjoyed at home. Products such as board games, puzzles, and electronic toys are some of the high selling categories you want to look into.

Moreover, with the rise of ecommerce and online shopping, it has become easier to purchase toys and games from the comfort of one's own home. Online retailers now have the ability to offer a wide range of toys and games and command favorable prices in exchange for providing consumers with convenience.

Self-Care and Wellness Products

Nowadays, customers are eager to spend money on products that encourage self-care as they become more mindful of their health and well-being post-pandemic, and so many sellers are willing to bank on this trend.

The ideal self-care items for women might offer a variety of advantages in one product, such as the ability to make women appear younger, feel better, and even support weight loss. Numerous skin care products are available for men and women, including unique lotions, creams, and other facial items created specifically for men. These are the potential niches an Amazon seller should get into.

Sustainable Products

Customers, especially the younger generation, lean towards buying sustainable items because they are concerned for Mother Earth. They want to feel like you are on their side, supporting their advocacy. As a seller, you want to be dependable over the long term to gain consumers’  trust, and stocking of sustainable goods enables you to accomplish that.

Additionally, sustainable products are advantageous for both businesses and the environment. If you invest in sustainable Amazon products, you'll discover that it will hold its value much better.

Top shot, upper portion: Yellow dumbells, sky blue training shoes, yellow tape measure, and a drinking container with a black cover. 

Health and Fitness Products

Almost everyone is concerned for their health, and people are looking for solutions to lead healthier lifestyles in more significant numbers as they become more aware of their health and well-being. Capitalize on this by offering them health and fitness items on Amazon FBA.

Although this is a niche market, the products you can offer are still broad. Focus on items like fitness watches, gym gear, and nutritious snack foods.

Fitness gadgets and equipment can be easy to source or produce, so you have the option to get the products from suppliers and resell them for a profit, or you can find a manufacturer and create private label products under your own brand. No matter what you choose, selling fitness products will be a win for you and your customers in terms of growth.


The key to success in selling any Amazon FBA product is to meet people's needs. And we know that technology is the backbone of the modern world because it allows individuals to remain updated, entertained, and interact with people worldwide.

Technology is a best seller to consumers who want access to everything. Moreover, technology is fascinating since there is constantly something new, ground-breaking, and extreme happening in this field. Therefore, you'll always have new goods to market.

Pet Supplies

Pet supplies have been one of the in-demand products in recent years due to the increase in pet ownership. This trend is expected to continue, as more and more people are adopting pets as a source of companionship and emotional support.

As a result, the pet industry has seen a surge in demand for pet supplies such as food, toys, beds, grooming products, and other accessories.

Moreover, the trend towards premiumization of pet products has also contributed to the high demand for pet supplies. Pet owners are increasingly willing to pay more for high-quality products that are tailored to their pets' specific needs and preferences. This has led to the emergence of other trending products for pets, such as organic and natural pet foods, smart pet toys, and eco-friendly pet accessories.

Home Office Furniture

The COVID-19 pandemic has brought about significant changes in the way people work, with a significant shift towards remote work. Post-lockdown, people have retained remote work arrangements, so home office furniture is still on the uptrend for now. Try doing product research on Amazon or check Google trends, and you'll see evidence of demand for this product category.

Many people look to create a comfortable and functional workspace in their homes, and the home office furniture industry has responded to this demand by offering a wide range of products. Some examples are ergonomic chairs, adjustable desks, and storage solutions designed to help people work from home more efficiently and comfortably.

As remote work continues to be popular, the demand for home office furniture is expected to remain high, with many people choosing to invest in quality pieces that can enhance their productivity and overall well-being.

Photography Equipment and Accessories

Photography products are in high demand due to a combination of factors. First, the world has opened up, and people are enjoying outside activities such as concerts, parties, and outdoor adventures. This has led to a surge in demand for cameras and photography equipment as people look to capture and preserve these memories.

Second, the rise of social media has made photography an even more integral part of our lives. With platforms such as Instagram and TikTok becoming increasingly popular, people are not just taking photos for themselves but also for their online presence.

The pressure to create high-quality content has led to a growing demand for photography equipment to help people stand out on social media. As a result, cameras, lenses, and other photography accessories are increasingly in demand as people seek to improve the quality of their online content.

How To Choose The Right Product To Sell?

After browsing the list of in-demand products to sell, you may be overwhelmed and the decision-making process may be difficult—especially as these are all great products. But don't worry, here's a quick breakdown of the things you should consider in choosing the right product to sell.

Brand Trustworthiness

Brand trustworthiness is the most important factor in selling on any platform. People are willing to buy from a business they trust. This is also one of the main reasons people recommend a company to others.

Research has shown that consumers are likely to buy from brands they trust. So therefore, this is the thing you must ensure when purchasing a product from your supplier. Make sure that other companies and sellers trust them because that's how you can know that everything is good at their end. Consumers will be more likely to believe your brand when they see someone trusted by many as your product manufacturer.

Government Policies

Government policies revolving around selling a product should also be one of your decision-making factors. It's important to sell legally and socially acceptable products in the countries you're selling to. These products must also not fall into Amazon's prohibited categories. If everything checks out, you must ensure that you are buying from a legitimate source and that the products you are buying are not counterfeit. 

Investment Fund

Your decisions must be cost-effective when you're running an online business. Of course, purchasing a single item and putting it up for sale seems like a cost-effective move. However, investing in bulk order products and housing them in an outsourced warehouse is a better strategy, especially if you're expecting a high demand for the products. It’ll be like buying an investment fund that pays off instantly. 

There are two reasons sellers should consider their budget when purchasing a product. First is that buying in bulk offers better prices than buying regularly. Second, it can help you generate a lot of cash flow, which you can use to build your business and buy additional goods for your Amazon sales.

Accessibility and Availability of Raw Materials

In manufacturing your own products, sourcing is discovering and obtaining raw materials to make it. These basic materials may be developed as an individual product or as a component of a more advanced product. Therefore, you must research the availability of the raw materials when looking for a product to make and sell. 

If you can't frequently secure the amounts of raw ingredients required to make the product, your Amazon sales could drop. As a result, your reputation as an Amazon seller and your FBA business can suffer. However, your production will go more smoothly if you have a reliable and accessible raw material provider and advisor.

Five wooden cubes with a checked box drawn on their front are lined up in a single row; a hand pinches the fourth box from the left. 

Sourcing a Manufacturer for Your Chosen Products? Read This First

Manufacturing costs can be quite a challenge for first-time sellers on Amazon especially if you are not hiring an Amazon FBA launch service. Because you are just starting, reducing production or manufacturing expenses may be hard; you can’t just walk up to a manufacturer and say that you will only order from them, provided they sell the products you request exclusively to your company.

Given that you do not have this kind of leverage yet, there are practical ways that you can do to reduce your expenses. In this video, Nic Co III, co-founder of Seller Interactive, shares essential pieces of advice focused on how you can leverage costs better when you have a good working relationship with your manufacturer. The advice applies to sellers on Amazon, other ecommerce sites, and even brick-and-mortar retail business as well.

With this, you must choose your manufacturers wisely regardless of whether they are stateside or overseas. The trust you build during your correspondence with them serves as one of the vital foundations of your business. Here are some essential pointers you should take note of:

  • For a new product, consult your existing manufacturer first and see if they have the product you want to sell. If you consider your existing manufacturer first, you may get the chance to negotiate a favorable price-per-unit since you have an established relationship that’s expected to grow with your business.
  • You are doing this because you want to scale. Although it is risky to put all your eggs in just one basket, you still gain an advantage from prioritizing only one manufacturer or managing one Amazon new seller account at a time.

And if you have multiple products that you get from only one manufacturer, your invoice will increase.

  • Your leverage grows the more you order from your manufacturer. Because you have already succeeded in building a good rapport with them, and you have earned their trust, you can ask for incentives like discounts, the privilege of special rates, better credit terms, and more.
  • Continue nurturing your good business relationship with your partner over the years. Show them that you value them. If you treat them respectfully and with importance, they are bound to treat you in the same way.


A significant change in consumer purchasing behavior is occurring today, maybe because of an unexpected phenomenon or an everyday change in the needs and wants of everyone. And it will create great opportunities for businesses like yours that are thinking about the best products to sell on Amazon FBA.

It's been obvious from the beginning that new types of Amazon FBA sellers pop up anytime since it caters to everyone. So, if you want to be part of this change and ensure your company stays relevant in an increasingly competitive market, launch Amazon FBA products that are unique and trendy.

To help you out, partner with Seller Interactive so you can quickly arrange your inventory with what you have in mind and anticipate that everything will go as planned.

Book a call with us if you want to push the boundaries of what these trending products can do for your business!

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