What Are the Top Selling Items on Amazon During the COVID-19 Pandemic?

Last updated on June 5th, 2023

Written by Mohamed Aden

The new coronavirus strain has wreaked havoc to the world, adversely impacting economies and prompting consumers to reconsider their buying habits. This change explains why top selling items on Amazon may differ from those of the previous months. With this, it is essential to note that not all countries are following the same trends. Hence, it means that the same top-selling product online in the UK may not be exactly alike as that in Germany or the US.  That is why it is recommended to have an Amazon product listing optimization service in your Amazon campaign.

To clue you in on the latest online shopping trends amid the on-going crisis, go over these marked developments based on the top three most in-demand products to date:

1. Grocery items and other Home Basics are the best selling products online. In Italy, the demand for these goods rose to 47% Meanwhile, in the US, Grocery and Gourmet Food items increased by 26%. In comparison, Germany had a 34% rise.
2. Survival products include items that people associate with carrying out or enhancing measures to prevent getting infected by the virus. These goods are the second most in-demand products nowadays. Included in this category are Health and Household(+13%) in the US and Health and Personal Care (+19%) in Germany. In Italy, the demand for related products under the subcategory Health and Safety products dramatically rose to 98%.
3. Backyard Improvement Products takes up the third spot. With most people confined to their homes, it seems that the safest places for enjoying outdoor activities are no farther than one's own yard. This fact may explain why the need for items under the Patio, Lawn, & Garden category has surged by 44% in Italy and 35% in Germany. In the US, the increase reached 9%. 

Besides these top three categories, other categories have also experienced a surge in demand. Here are some details about them. 

• With more people working remotely, laptops' sales peaked. In the UK, some companies have even resorted to bulk buying. They did it to ensure their firms' continuous operation regardless of the current scenario. 
• At-home fitness and sports equipment have become even more popular with gyms temporarily closed due to the COVID 19 outbreak. The same rise in demand applies to indoor equipment under the Sports & Outdoors category, which can accommodate one user or necessities limited contact. 

Want to know how to keep your online store thriving despite tough times? Seek advice from an Amazon account managing expert. Inquire with Jayce by emailing him at [email protected] today.