Last updated on June 6th, 2023
Have you ever found yourself checking your Amazon account one morning to see that you have been debited for a “Missed Fulfillment Promise?” You immediately search for what it means, but no clear explanation is available. Of course, you know it's Amazon's fault, and you deserve to either have the product returned to your FBA inventory or get a claim. But hold on—what is a Missed Fulfillment Promise, and how does it affect your business?
Let us look at Amazon FBA refunds, what missed fulfillment promises are, and what to expect when it happens to you on your FBA seller journey.
Amazon boasts itself as the leader of ecommerce today, with an average of 2 billion visits worldwide from December 2021 to May 2022. Meanwhile, there are over 200 million Amazon Prime members.
The membership program brings many advantages when using Amazon services. For example, in the Amazon marketplace, members can order items and get them delivered quickly. By that, we mean either same-day, one-day, or two-day delivery. Yes—all for no delivery cost. This quick and free delivery service drives customers to sign up for Amazon Prime.
As an Amazon seller, this is an enticing program to excite customers to drive traffic to the site; more customers on the site means more chances of them landing on your page and you eventually hitting the Buy Box. Amazon has more than 175 fulfillment centers worldwide and a state-of-the-art logistics system to ensure that ordered items will get to your customers as soon as possible, on or before the order delivery date.
By choosing Amazon FBA, you don't have to worry about the logistics of your product’s shipping. Amazon will take care of everything from the warehouse up until delivery to your customers. But here's the catch: only Amazon sellers subscribed to FBA are allowed to have their products qualify for this free shipping policy.
Customers may file for an item return during a missed fulfillment promise. This happens when there is an Amazon mistake in delivering your product on a specific date and time. The leading causes of missed fulfillment promises may be bad weather conditions, incorrect address information, or even missing addresses. Whether it may be the fault on the side of the customers, or Amazon, or even the weather, Amazon should take full responsibility for the condition of your product.
Getting reimbursed may sound like a hassle, but don't worry because it actually happens quite often. Many FBA sellers undergo this same situation for similar reasons. To know when and how you can get reimbursed, check out the explanation below.
When a customer files for an FBA order return, you will automatically debit the exact amount the customer paid. So what will Amazon do next? Amazon should be able to retrieve your product in a sellable condition, or they will have to reimburse you after 45 days of the refund date.
If the customer does not return the product or returns a defective or unsellable product, Amazon may charge the customer back. But, say Amazon cannot or chooses not to return the product to your FBA inventory, how much will they reimburse you after the 45 days?
The answer is: it all depends. Computing for the reimbursement value is more complicated than you think because Amazon estimates the market value of the product and then subtracts all the fees that have already been incurred, such as FBA and Amazon selling fees.
A safe guess would be the product cost plus the income generated from the sale. Directly contacting Amazon Seller Support on the Seller Central page can help you to clear up the reimbursement amount you deserve.
The rules and computations may be complicated if you are new to selling on Amazon. While it pays to learn the ropes, you can assure that you are getting the correct Amazon FBA refund amount when you seek help from experts.
These days, agencies offering full Amazon account management are ubiquitous. They not only assist you in refunds but also ensure you minimize these events from happening as it costs you and may taint your company’s reputation. Although partnering with a firm may be an additional expense, the investment is worth it.
At Seller Interactive, we ensure that every Amazon FBA seller achieves their goals. We don’t just make positive changes to your Amazon store; we go over and beyond by educating you on all the possible solutions to earn revenue and safeguard your position in this competitive ecommerce platform. One of these services is working with you on an effectiveFBA reimbursement strategy.
If you are an FBA seller stuck with many customer returns for the reason of “Missed Fulfillment Promise," then it’s time to reach out to a team of Amazon experts to ease your reimbursement and refund process.
Call us at 1-800-820-3746! Rest assured that we will thoroughly analyze your Amazon data, and no pending reimbursements will be left unresolved.
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