Mohamed Aden

Amazon FBA has emerged as a game-changer, helping businesses break the competition and reach global markets. But the intricacies of this dynamic platform demand strategic insights and expert guidance. Luckily, help is in the form of Amazon FBA mentorship and consultancy.

Both mentorship and consultancy play important roles in helping business owners succeed. From valuable advice to data-driven strategies, personalized support to specialized knowledge, each approach has advantages tailored to meet your online business needs.

But while they share a common goal, their approaches are different yet complementary. This article will compare the distinctive natures of Amazon FBA business mentorship and consultancy to help you weigh your options.

Exploring the Amazon FBA World

FBA is the preferred platform for online sellers who want Amazon to lead the way. It allows you to tap into their extensive logistics, take advantage of delivery networks, and use fulfillment centers. The benefit it offers include the following:

Streamlined Order Fulfillment Excellent Customer Service Inventory Management Prime Eligibility Global Markets Reduced Operational Overhead and Shipping Complexities

But the Amazon marketplace is not for the faint of heart. With great opportunities come daunting challenges. On top of that, there’s intense competition among millions of Amazon sellers. Attaining sustainable growth in this market necessitates a well-crafted and strategic approach.

You may be lost in a sea of products, algorithms, and market dynamics without the right knowledge and guidance. Such risk is something we don’t want you to take. That’s where Amazon FBA mentorship or consultancy becomes an essential source of support.

Do You Need a Mentor to Start Amazon FBA?

Not necessarily. Through thorough research and free learning resources, you can succeed without an Amazon FBA mentor. Think online forums, YouTube videos, and Facebook groups. 

However, having an Amazon mentor increases your level of success. They provide supervision, feedback, and expertise to avoid pitfalls and achieve goals faster.

A Quick Overview of Amazon FBA Mentorship vs. Consultancy

Selling on Amazon can be overwhelming, but there's help available through mentorship and consultancy. Both methods offer advantages in supporting new sellers and others seeking help in the tricky world of Amazon FBA.

But on a closer look, there are key differences between these two. Let’s examine them in a table.

Method	Amazon FBA Mentorship	Amazon FBA Consultancy
Definition	Personalized guidance from experienced FBA sellers	Objective analysis and expert advice from consultants
Approach	Experiential learning and one-on-one support	Data-driven and analytical approach
Time Commitment	May require an ongoing commitment to mentor-mentee relationships	Engagement can vary based on certain projects or analysis
Learning Experience	Shares knowledge and real-world experiences	Provides industry insights and strategies

Note: The details in the table are generalizations. Actual offerings may vary depending on the mentor or consultancy services. Always decide which route suits your business better based on your needs, goals, and resources.

All About Amazon FBA Mentorship

If you want to have a successful online business, investing in an Amazon FBA mentorship program is the first step. Below are reasons it can help level up your Amazon store and outshine other sellers.

Strengths of FBA Mentorship

With mentorship, learning Amazon FBA becomes a guided journey. Mentorship involves a one-on-one relationship between an experienced FBA seller (mentor) and someone seeking guidance (you, a mentee). 

• Trusted Advisors: Mentors can decipher your sales history and pinpoint areas for improvement, which can increase your sales. They excel in formulating a cost-effective approach for your Amazon business endeavors.
• Supportive Community: Mentorship fosters a supportive community within the Amazon FBA ecosystem. You can connect with sellers who share similar interests, leading to possible connections and networking opportunities.

Limitations of FBA Mentorship

Like any mentoring program, FBA mentorship has its fair share of shortcomings. You must acknowledge and understand the challenges that may arise.

• Budget Restriction: Mentorship programs often require a financial investment, which may be a problem for Amazon businesses with fixed budgets.
• Time Constraints: The availability of mentors may be limited, especially if they have busy schedules or a high demand for their services. 
• Personal Perspective: Mentorship is a subjective experience. While some may thrive under mentors' guidance, others may not resonate with their approach or teaching style.
• Poor Connection: The FBA mentorship may be less effective without a strong connection or shared vision.

All About Amazon FBA Consultancy

When there's mentorship, there’s also consultancy. This support system has a different approach to achieving success on the platform.

Strengths of FBA Consultancy

A consultancy service is typically a more formal arrangement between your business and a professional consultant.

• Unbiased Perspective: As external experts, consultants maintain an objective viewpoint, helping them make rational decisions.
• Business Encouragement: Consultants offer motivation, encouragement, and accountability to keep you focused and on track. Their success stories and lessons from personal journeys save you from common FBA mistakes and pitfalls.
• Market Trends Awareness: FBA consultants stay updated on the latest trends and Amazon algorithms, ensuring your strategies remain competitive.
• Real-World Experience: Consultants share their real-world experiences to help you become a successful seller. They lead you through crucial areas: keyword research, listing optimization, product research, advertising, and customer service.
• Policy Compliance: Consultants ensure you adhere to guidelines and best practices, avoiding potential issues or suspensions.
• Data-Driven Insights: Most consultants base their recommendations on data and analytics, aiding in data-driven decisions and improved sales outcomes.

Limitations of FBA Consultancy

Like mentorship, consultancy is also not without its challenges.

• Fluctuation in Service Quality: Although some consultants may show an excellent portfolio, others may lack the necessary experience to deliver consistent results.
• Dependency on External Expertise: Relying solely on consultancy services may lead to an overreliance on external experts, potentially hindering your ability to develop independent problem-solving skills.
• Data Limitations: Consultants' recommendations might rely on available data and market trends, but the rapidly changing nature of the Amazon marketplace may render some insights outdated.

How to Choose the Right Option

Confused about choosing between mentorship and consultancy? Don’t worry! You can unlock the perfect path for your Amazon FBA journey by weighing these factors.

1. Business Stage and Goals

Is it your goal to start or scale a successful Amazon business? Then, mentorship could be a suitable choice. You’ll receive assistance from someone who has already explored the FBA landscape.

Do you need targeted expertise? Do you need help optimizing Amazon fees or simplifying the fulfillment process? A consultant may be more appropriate. 

2. Budget Constraints

Assess the costs associated with each option. Some incur a lower upfront cost but may require a long-term commitment. Others come with higher fees but be more focused on project-based deliverables. Weigh your budget constraints against the value you expect to derive from either option.

3. Skilling Needs

Identify the areas where your FBA business could improve and which skills you lack. A mentor can help develop your overall business acumen, while a consultant can offer expert advice on detailed aspects like brand positioning, account suspension, product listings, and more. Your chosen option should address the skill gaps that matter most to you.

4. Personal Preferences and Learning Styles

Reflect on how you prefer to work and learn. Mentorship is more of a personal connection; you'll receive ongoing support and learn from your mentor's experiences. A support system like this is suitable if you prefer a nurturing environment.

Consultancy services focus on delivering professional advice and addressing specific pain points, which may better serve you if you learn best through targeted feedback and actionable recommendations.

Who Is the Right Amazon FBA Expert for You?

Whether you seek mentorship or consultancy, both paths involve improving your business. Not all Amazon experts are equally skilled or qualified. But you can identify what’s best for your needs.

The best Amazon FBA expert is:

• Goal-Oriented: They focus on setting clear, measurable, and actionable goals.
• Client-Centered: An ideal Amazon expert centers around the client's needs, values, and aspirations. They listen actively, ask powerful questions, and support them in finding their solutions and insights.
• Action-Oriented: Experts do more than just talking; they emphasize taking action and progressing toward the defined goals.
• Reliability-Focused: They allow clients to openly discuss their concerns without fear of judgment.

The Best Amazon Experts Are Here at Seller Interactive

Both paths—mentorship and consultancy—can shape the trajectory of your online business. Ultimately, your choice should be guided by your specific needs and objectives.

In case you’re looking for an Amazon consultant, Seller Interactive can help. Our expertise spans various aspects of selling on Amazon, including navigating the FBA marketplace, making us your go-to partner for all your ecommerce needs.

Are you a startup and need help setting up your Amazon seller account? We have you covered! Are you an established seller who wants to expand your brand's reach or protect your intellectual property? Our experts are here to help!Jump into Amazon selling with us and make your mark in this vast landscape. Book a call now!

In eCommerce, many aspiring entrepreneurs turn to Fulfillment by Amazon (FBA) as a viable selling program. It allows you to leverage Amazon’s vast customer base and fulfillment network to sell and distribute products seamlessly. But while the opportunities that come with FBA are undeniable, one question arises among those who would like to master it: are Amazon FBA courses worth it?

An FBA course aims to provide aspiring sellers with the necessary skill set to explore the complex world of eCommerce on the Amazon marketplace. However, a lot of work goes into it, from picking a reputable course matching your needs and learning style to implementing the strategies you learned.

But what if we present you with another option? An alternative path that not only sidesteps the limitations of these courses but also propels you toward a more comprehensive and tailored journey to FBA success? 

Get ready to learn about the ins and outs of FBA courses and discover a better alternative: consultancy.

Understanding Amazon FBA

Amazon FBA is a service that allows you to store products in Amazon’s fulfillment centers and let Amazon be in charge of picking, packaging, and shipping orders to customers on your behalf. In return, you will pay fees associated with these services, including storage, fulfillment, and referral fees.

The process may look easy, but there are complexities to it that you must understand. A well-structured course can provide valuable insights and guidance on these aspects.

Is It Worthwhile Starting Up on Amazon FBA?

Absolutely. Starting on FBA can be worthwhile due to Amazon’s vast customer base and seamless fulfillment network. However, success requires thorough research, strategy, and financial adaptability to the marketplace’s demands. 

Here’s an Amazon FBA success story from Perfect Petzzz, a brand selling lifelike stuffed animals, and how they managed to boost their profits by 57% in less than a year.

https://www.youtube.com/watch?v=VbogK0ccsq8

What’s Up with Amazon FBA Business Courses?

FBA is a fantastic opportunity for business growth, but it has a steep learning curve. Amazon FBA courses play an important role here. They are suitable for everyone, whether newcomers or seasoned sellers. The curriculum often spans product research, listing optimization, PPC campaign management, inventory control, and utilizing Amazon's fulfillment system.

These courses aim to guide learners in optimizing their own Amazon-based eCommerce venture to drive sales and elevate the customer experience.

Are Amazon FBA Courses Worth It? 3 Key Benefits of Taking Them

Let's dive into three specific advantages of taking Amazon FBA training courses.

Understanding the Amazon Marketplace

One key benefit of taking an Amazon FBA course is developing a deep understanding of the retail giant. With expert guidance, you’ll learn about important aspects like setting up your Seller Central account, optimizing listings, maintaining healthy seller performance metrics, and dealing with Amazon's strict policies. These ensure you're well-prepared to tackle the ever-changing marketplace.

Offer Knowledge and Expertise

Enrolling in an Amazon FBA course provides valuable knowledge from the experts. These courses cover relevant topics to help you build a robust foundation for your Amazon FBA business. Some subjects even go beyond textbooks, coming straight from experienced professionals.

Access to a Supportive Community

Joining an Amazon FBA course may connect you with an exclusive, supportive community of fellow sellers who understand your challenges and can offer advice. This network of peers helps you navigate the intricacies of the Amazon marketplace, avoid common pitfalls, and learn from their experiences firsthand. 

Enhanced Learning with Tools

An Amazon FBA course will familiarize you with tools like Helium 10 to make your FBA venture more efficient and competitive. The effective use of analytics software will save you time and effort while maximizing profits.

Risks and Downsides of Amazon FBA Training Courses

Despite their usefulness, Amazon FBA courses have certain limitations. Below we highlight some areas you should be mindful of when taking an FBA course as part of your entrepreneurial journey.

• The cost can be quite high. The valuable knowledge and skills acquired may justify the expense, but it's not the only thing you're spending on. You will also need funds for inventory, marketing, and other business activities.
• It may lack relevance and accuracy. Your selected course might not offer the suitable solutions for your unique business needs and challenges.
• It increases the competition. Everyone taking the same course will learn the same strategies. It thus requires you to have other strategies to differentiate your brand from the rest, which is no easy feat.
• Hands-on learning may be restricted, which limits your practical experience and application of the concepts taught.
• It requires a substantial amount of time. Mastering the material on your own doesn't happen overnight. You need to allocate sufficient time and dedication while balancing other responsibilities, which isn't easy for many business owners like yourself.

Picking the Right Course

When choosing an Amazon FBA course, it's essential to consider

• the course content,
• your budget,
• your business goals,
• the instructor's experience, and
• the support offered.

A good course should provide comprehensive guidance about the mechanics of the FBA process and effective strategies you can implement. You should also pick a course taught by experienced Amazon sellers who have achieved success and are more than willing to share their knowledge with others.

Free FBA Courses vs. Paid FBA Courses

Cost is another important factor when choosing an FBA course. You will find free Amazon FBA courses and paid ones. In this case, you might want to weigh the benefits of each.  

Remember to research and compare different Amazon FBA courses to find the one that best matches your needs. Investing in your education could pay off in the long run if it leads to a successful and profitable outcome.

A Better Alternative: FBA Consultancy

FBA courses may merely be a foundational step for you. The dynamic eCommerce landscape necessitates continual learning and adaptability for sustained success. What if a course is not enough? What if you don't have enough time to learn all that? 

This is where consultancy comes in.

The Rise of FBA Consulting Agencies

FBA consulting services have seen a noticeable increase in recent years. Such agencies specialize in helping businesses like yours navigate the complicated path to Amazon FBA selling by giving tailored advice and guidance.

The Benefits of Hiring a Consulting Agency

When you choose to hire a consulting agency instead of taking an Amazon FBA course, they can provide you with the following:

• Personalized guidance: Consultants provide one-on-one interactions and ongoing support compared to general FBA courses.
• Time savings: Skip those learning curves. With a consulting agency's support, you can avoid trial and error. Their guidance empowers you to navigate the market with more confidence.
• Expert knowledge: FBA consulting agencies are not only up-to-date with Amazon's policies, but they also understand the intricacies of the FBA process, enabling them to offer valuable insights.

Risks and Downsides

While hiring an FBA consulting agency has its perks, you should also be aware of potential risks and downsides.

• Cost: Hiring a consulting agency can be pricier than taking a course. However, weigh this against the potential benefits and ROI.
• Not all agencies are equal: Some agencies might not have the expertise necessary to help your business thrive.
• Dependency: Too much reliance on an agency might make it difficult for you to manage your business independently in the future.

How Consulting Agencies Offer Holistic Support

Despite the potential risks, partnering with a reputable consulting agency can be a more effective alternative to taking an Amazon FBA course. Their expert guidance and specialized knowledge can give you the edge you need for a successful Amazon FBA business.

But in what concrete ways can they address unique business challenges and drive optimal results?

What to Look For in FBA Consulting Services

When considering an Amazon FBA consulting agency, you must evaluate certain factors to ensure you get the most value for your investment. Here, we discuss five essential elements to look for when hiring one.

1. Experience

Work with a consulting agency that has a proven track record in the FBA field. Seek agencies with experience managing large accounts and dealing with diverse product categories. A well-rounded knowledge of the FBA ecosystem will translate into comprehensive strategies and, eventually, better results.

2. Transparency

Open and straightforward communication is vital to any business partnership. Your chosen consulting agency should provide clear expectations regarding the services, pricing, and projected results. Doing this fosters trust and ensures both parties are on the same page.

3. Industry Expertise

Deeper insights require specialized expertise. Look for agencies focused on Amazon FBA or with a team well-versed in the platform's intricacies. Such knowledge will enable you to benefit from current trends, new features, and proven tactics for success on Amazon.

4. Scope of Services

Choose a consultant offering a wide range of services to grow your Amazon business. They should be capable of advising on all things Amazon, from inventory forecasting to PPC strategies. As a result, you’ll have streamlined procedures and a unified approach to your Amazon business.

5. Client Testimonials

It's always a good idea to check the experiences of the consulting agency's past clients. Browse through their social proof, such as testimonials and case studies, or reach out to those clients directly to verify the firm’s quality of service.

Consult Seller Interactive for Your FBA Concerns

As you venture into the challenging realm of FBA, you might be considering enrolling in FBA courses as a first step. Although an Amazon course can be helpful, it’s not always the best option. Sometimes, consulting agencies are more helpful to Amazon sellers like you in the long run.

Compared to Amazon courses, consultancy offers personalized guidance based on your unique needs. It's a more efficient way to navigate the rapidly changing platform and a cost-effective solution tailored to your finances. Above all, you don’t have to learn all of the nitty-gritty on your own.

Seller Interactive offers a vast range of Amazon services, and consulting is one of them. Our experts tackle challenges head-on, driving growth through the following strategies:

• Enhancing visibility with product listing optimization
• Navigating account suspensions with insightful appeal advice
• Boosting sales through actionable strategies, ensuring successful execution
• Offering expertise beyond Amazon. We currently offer consulting for Walmart and provide diverse marketing services for the platform.

Are you ready to explore the potential of consulting agencies? Book a call today and begin a fruitful eCommerce journey.

As a new seller on Amazon, you’re probably wondering what Amazon Standard Identification Numbers (ASINs) are. But more importantly, do you know how to create a new ASIN on Amazon?

In this article, let’s explore the roles of ASINs and the how to’s of creating them. 

Back to Basics: What Is Amazon ASIN?

An Amazon ASIN is a special sequence of ten digits and letters assigned by Amazon to various items in their product catalog. This unique identifier helps Amazon organize and manage its extensive product inventory, making it easy for you and other customers to find and purchase products. 

You’ll find an ASIN of a product on the product details page. For example, the ASIN number for these ASICS running shoes is B08VS9VK42. 

Each ASIN is exclusive to a specific product to avoid confusion between items in the Amazon Marketplace. Some ASINs, however, may differ depending on the Marketplace. For example, an ASIN for a product on the Amazon Marketplace in the US might not correspond to the same product on the UK Marketplace. 

Why ASINs Matter

Now that you know what an Amazon ASIN is, let’s find out why they are important when selling on Amazon. Check out these reasons why ASINs matter. 

1. Provides Accurate Product Searches

Amazon's entire product catalog is organized using ASINs. These unique codes allow Amazon sellers to monitor their inventory accurately. Aside from how it benefits sellers, ASINs also make it easier for shoppers to find the items they wish to buy. 

Through ASINs, Amazon indexes catalog pages. This results in buyers receiving accurate search results on Amazon. ASINs also enable potential buyers to find the exact product they want to purchase by just typing the ASIN into the search bar. 

Think about this: ASINs make it easier for customers to find your products, improving their overall shopping experience on Amazon.

2. Tracks Inventory Levels

An ASIN also helps you, as a seller, to keep track of your inventory levels. Since each product has a unique ASIN, you can easily monitor how many units of a product are available and when it's time to restock. 

ASINs help sellers in reducing overselling by providing unique codes for each product. This makes inventory management more efficient. 

3. Compliance with Amazon Policies

Complying with Amazon's policies is essential for maintaining a healthy seller account. One such policy is the correct use of ASINs. By assigning the correct ASIN to each product, you’re adhering to Amazon’s guidelines and ensuring your products are displayed properly. 

This helps maintain a positive customer experience and protects you from possible issues such as an account suspension. 

How to Use an Existing ASIN

When adding a new product to your Amazon Seller Central account, it’s essential to check whether an existing ASIN exists for that item. Using an existing ASIN can save you time and effort, enabling you to list your product quickly and efficiently.

Listing your item under an existing ASIN also allows your product to appear on the same page as other sellers who are offering the same item. This increases your chances to sell more of your product, as customers can compare prices and seller ratings within one listing. 

Aside from these reasons, Amazon doesn’t allow the creation of a new entry for a product that’s already listed. If you want to sell something already in the catalog, you must match your product to the existing item by making an offer. If you break this rule, Amazon may temporarily or permanently remove your selling privileges.

Here are the steps to using an existing ASIN in Amazon:

1. Log in to your Amazon Seller Central account. 
2. Proceed to the "Add a Product" section. 
3. Search for existing ASIN numbers for the product you want to sell by typing its name, model, number, or ASIN. 
4. If your search shows that your product is already listed on Amazon, you can simply click the "Sell Yours" button next to the existing ASIN.
5. When using an existing ASIN, ensure your product is identical to the one listed. This includes aspects such as brand, model, color, and size. 

How to Create a New ASIN on Amazon

Usually, you’ll find an existing ASIN for your product; brand owners are typically the ones who add a new ASIN to the product catalog. But if the product you want to sell doesn't match any existing ASIN, you'll need to create a new ASIN. This could mean you’ve discovered a new product with low competition. 

To create a new ASIN, log in to your Amazon Seller Central account and go to "Add a Product.” Choose the appropriate product category, then input the necessary product details such as product name, color, and more. Finally, submit it for approval. Comply with ASIN guidelines to list it successfully.

Here’s a full step-by-step guide: 

1. Go to Your Amazon Seller Central Account

After signing in, go to the “Manage Inventory” tab. 

2. Proceed to “Add a Product”

After clicking “Add a Product,” you’ll be directed to a new webpage. If you’re adding a new product listing, click the “I’m adding a product that is not on Amazon.” 

3. Select the Product Category

Select the correct product category, subcategory, and product type. Product categories guide customers to your product, so ensure you list the item in the right category. 

4. Enter Your Product Information

After choosing the right product category, you will be asked to complete a form with all the necessary information about your product. This includes your product name, brand, color, size, and material composition.

Aside from the usual product details, you must also enter the Global Trade Item Number (GTIN). You can find these numbers on product labels. Here are the most common GTINs. 

5. Submit the Form

After filling out the form, click on “Save and Finish.” Amazon will review your listing. If approved, Amazon will give your product a unique ASIN code and create a product details page for it. 

However, remember that just as you use existing ASINs, other sellers may also use the ASIN you created. Amazon also imposes certain restrictions on adding ASINs, particularly for new sellers. 

Initially, new Amazon sellers can only create a limited number of new listings until they have built a proven sales record on the platform. As their sales increase, so does their ability to create new ASINs. 

Tips for Managing ASINs

Whether you’re a newbie or a seasoned seller on Amazon, knowing how to manage your ASINs efficiently will help you avoid extra stress later on. Here are some tips to help you manage your ASINs: 

1. Understand the Parent-Child ASIN

Parent-Child ASIN relationships occur when multiple variations of the same product are listed under one Parent ASIN. For example, if you sell a t-shirt in different colors and sizes, each variation will have its own unique Child ASIN, linked to the main Parent ASIN. 

Understanding this link is essential because it allows you to maintain updated product information. It also streamlines inventory management.

2. Organize Your ASINs

Effectively organizing your ASINs is essential for smooth inventory management. Create a well-structured inventory system that categorizes ASINs, making locating and managing specific products easier. 

3. Regularly Update Your ASINs

You can use inventory management tools, custom labels, or spreadsheets to help with organization. Properly labeled ASINs also make updating your listings easier. It's also beneficial for tracking performance and identifying best-selling products. 

Maintaining accurate and up-to-date information on your product listings is vital for customer satisfaction and Amazon's search algorithm. Updated ASIN information will help customers find your products easily, especially if they are at the top of the search rankings. It also reduces the risk of negative customer feedback due to inaccurate information.

Regularly review your product details, including titles, descriptions, images, and features. Ensure that any changes to the product, such as updated packaging or new specifications, are reflected in your ASINs promptly. 

4. Comply with Amazon's Policies

Always adhere to Amazon’s ASIN creation policy when creating or managing your ASINs. Violating these policies may result in the suspension or removal of your listings. Provide accurate and complete information to avoid these issues and follow specific category requirements.

Amazon also has strict policies governing product listings. As an Amazon seller, familiarize yourself with Amazon’s guidelines for product titles, images, product descriptions, and other category-specific requirements. 

Compliance protects your business and maintains a level playing field for all sellers. 

Get Assistance from Seller Interactive

Creating a new ASIN in Amazon requires careful attention to detail and compliance with Amazon’s guidelines. It might be quite challenging, especially for inexperienced Amazon sellers. But it’s an important part of selling on the platform.

Remember, success on Amazon lies in the little details like ASINs. Failure to create new ASINs or improper use of existing ones could lead to harsh punishments. But, if you aren’t confident with creating new ASINs or managing them, don’t worry, Seller Interactive can help you!

Our team of experts is ready to help you with account management services. Focus on your Amazon business, and we’ll protect your seller account health. 

Book a call with us today to know more!

Every business owner wants to keep their business up and running at maximum capacity. This way, their operations won’t be impeded, brand awareness will increase, and they will attract more customers, leading to Walmart marketplace or ecommerce success.

However, new sellers often receive account suspensions because of simple rule violations. While an account suspension may happen to rookie sellers because of unfamiliarity, it’s not an excuse to be exempted from rules and not know them in the first place. 

If you want to learn how to sell on Walmart marketplace and thrive, knowing the best practices and guidelines for avoiding account suspensions is best. This article will discuss how to join Walmart marketplace, enumerate why some sellers get their accounts suspended, and how to avoid it yourself. 

What Is Walmart Marketplace, and What Are the Benefits of Selling on This Platform?

Like Amazon and eBay, the Walmart Marketplace is an online marketplace that allows third-party sellers to list and sell their products on Walmart.com alongside the retail giant's inventory. 

It is open to sellers of all sizes but has stricter guidelines in accepting third-party sellers to provide the best products and services to the shoppers.

What is Walmart Marketplace’s edge over other online marketplaces, then?

Expanded Visibility And Reach

For sellers, one of the biggest advantages of selling on Walmart Marketplace is the size of Walmart's customer base. With over 380 million monthly site visitors, Walmart.com gives sellers access to a vast audience and loyal customer base, boosting brand visibility and reach.

Aside from the Walmart website, your items will appear in the Walmart mobile app and search engine results. You can also enlist the help of Walmart Sponsored Products to set up pay-per-click (PPC) ad campaigns. Because of these efforts, your products will get their much-deserved shine.

Less Competition

Walmart sellers can also enjoy less competition in the marketplace because Walmart only has a little more than 150,000 third-party sellers. This is way less than Amazon, which has almost 2 million active sellers on its platform. Because of this, you can sell products on Walmart.com without worrying about market saturation.

Lower Costs

Competition and customer base aren’t the only important factors in choosing an ecommerce channel. Business expenses matter too! Save as much money as possible—especially if you’re still starting.

Walmart Marketplace only requires sellers to pay referral fees when they’ve made sales. The platform charges sellers somewhere between 6% to 20%, depending on your item’s category.

Convenient Fulfillment Service

Like Amazon FBA, Walmart also has its fulfillment program called Walmart Fulfillment Service (WFS). This program allows third-party sellers to fulfill their orders easily and more efficiently by sending their inventory to a Walmart supplier or fulfillment center. Walmart will then be responsible for packing and shipping orders, handling customer and seller concerns, and managing returns.

Access to Free 2-Day Shipping

Lastly, Walmart Marketplace offers sellers various shipping options, including free 2-day shipping on orders over $35, which can entice potential customers. This feature might seem similar to Amazon’s Prime shipping, but Walmart’s free 2-day shipping does not require a subscription.

By providing this benefit for your customers, you can expect more visibility in the search results pages and more chances to win the Walmart Buy Box. These will help you gain more customers and boost your sales on the platform.

Getting Started

If the world of online marketplaces piques your interest, you must be contemplating becoming an online seller and earning. But where do you begin?

We’ve got you covered with this checklist.

Here’s how you can get started as a Walmart marketplace seller.

1. Create an account on Walmart.com. Then, click the Sell on Walmart link at the bottom of the homepage. 
2. Put in basic information about your company, such as your company name, address, and contact details. You’ll also be asked to enter the business type, category, annual sales, and other related information.
3. Read and accept Walmart’s terms and conditions.
4. Walmart will review your application. It usually takes five business days from submission before they inform you of your application status.
5. Once approved, you can start listing products on the Marketplace as a Walmart seller.

While sellers can sell diverse products in a Walmart store, the marketplace has limitations and restrictions on specific items and categories. We suggest you review Walmart’s Prohibited Products Policy to avoid issues.

Improving Your Sales Performance

When selling on the Walmart marketplace, keeping an eye on your sales performance is essential. 

Sales performance helps to measure and track progress toward sales goals and can be used to identify areas of improvement. Aside from these, it can also help you identify trends and boost your business.

With strong sales performance, your businesses can thrive. So next time you're thinking about making a sale, remember that it's not just about the sale itself but also how that sale will impact your business's bottom line.

Walmart Seller Center looks at several different factors when measuring sales performance:

• Order Volume: Reflects the number of items you sell over a certain period. It is a valuable metric for comparing sales across different periods.
• Order Accuracy: ensures that the items you ship to customers match those they ordered and that the items are in good condition.
• Customer Satisfaction: Based on customer feedback and return rates. A high score indicates that the Walmart marketplace seller provides good customer service and efficiently handles returns.
• On-Time Delivery: Customers expect to receive their orders within the specified time frame; if you can't meet their expectations, it will reflect poorly on your sales performance.

Improving your sales performance can seem like a handful, but you can take some simple steps to make a big difference.

First, you can use Walmart’s Promotions Manager tool and create clear and concise promotional messages highlighting your products' key benefits, ensure your campaigns target the right audience, and track the results of your promotional campaigns to make necessary adjustments.

Creating a great customer experience can also help your sales performance in the long run. You can do so by engaging and responding to your customer’s concerns, making return processes easy, and going the extra mile to solve their problems.

Most importantly, staying up-to-date on the latest Walmart selling policies and procedures is crucial. By staying on top of things, you'll minimize any problems arising down the road.

Why Do Some Sellers Get Suspended on Walmart.com?

One of these problems may be an account suspension. As a Walmart.com seller, you may have noticed some of your fellow marketplace sellers with suspended accounts or have seen them ask about this on seller forums. While this may be confusing and frustrating, especially to new sellers, you must understand that Walmart has strict rules that all sellers must follow.

Here are some reasons why Walmart marketplace sellers get suspended from selling on the platform.

Failure to Perform According to Standards

Sellers must abide by the following Seller Performance Standards that Walmart has set. Otherwise, they will be suspended from selling on the marketplace.

Order Defect Rate (ODR) Must Be Less Than 2% Over 90 Days

The number of orders with at least one defect divided by the total number of orders placed during the same period gives you your order defect rate. 

Some defects include seller-initiated cancellations, inaccurate or damaged items, late deliveries, and customer complaints from ratings and feedback. But even if some orders have multiple issues, Walmart only counts one defect per order.

On-Time Shipment Rate Must Be Higher Than 99%

This is the percentage or rate of orders delivered on time or ahead of the expected delivery date (EDD). For orders with multiple shipments, sellers are expected to deliver them completely by the EDD.

Valid Tracking Rate Must Be More Than 99%

This means that sellers must always provide the customers with tracking details within 24 hours of shipment and delivery scans on or before the EDD.

Non-Compliance With Marketplace Retailer Agreement

After setting up a Walmart seller account, all third-party sellers, including you, must agree to the terms and conditions set in the Marketplace Retailer Agreement. In this agreement, you will promise not to engage in black hat practices and always follow Walmart's Terms and Conditions.

Furthermore, you will declare not to sell any fake, used, or prohibited goods on Walmart.com. And along with product content guidelines, the document also describes the procedures you are accountable for, like order fulfillment and inventory management.

Lastly, you must constantly check the quality of your product listings, especially whenever Walmart releases updates on its marketplace policies and requirements. Otherwise, you will face consequences, including account suspension that can last for weeks, months, or forever.

Violation of Trust and Safety Standards

Besides the Marketplace Retailer Agreement, you must also uphold the Walmart Trust and Safety Standards to avoid having your account suspended. Here are the standards you must follow.

Regulatory Compliance

A seller violates this standard when they list a product on Walmart.com that is prohibited or potentially poses a risk to product and food safety regulations. These items include prescription medications, gambling or surveillance equipment, and untested or uncertified baby products.

Offensive Product/s

A seller violates this standard by selling products considered offensive to customers, promoting discrimination or violence, or displaying profanity or nudity.

Intellectual Property

A seller violates this standard when they sell items that do not acknowledge the creator or intellectual property owner, which signals that you do not have the right to sell the item.

Violation of Walmart Pricing Standards

Walmart is known for its “Every Day Low Prices” (EDLP) pricing strategy. Therefore, as a third-party seller on Walmart.com, you must ensure that your prices align with Walmart's guidelines and guarantee affordable items to its customers.

Even though some pricing violations result in delisting your SKU, Walmart may suspend your account for glaring violations and several infractions. Therefore, you must take note of the following rules when pricing your products:

• Price Parity: According to this rule, Walmart will unpublish a product listing if a buyer can save money by buying the same product from the same seller in the same variation from a different platform, including shipping fees. Therefore, you must ensure that your prices are similar across all channels or marketplaces.
• Price Leadership: According to this rule, Walmart will unpublish a product listing if customers can save a lot of money by buying the item from a competitor's website, including shipping costs. However, note that this regulation only covers products of the same kind and color. Also, it does not cover pricing for goods sold during sales, promotions, and clearances.

Failure To Meet Operational Standards

Lastly, your operations must always be at the highest level as a Walmart marketplace seller. This involves ensuring Walmart shoppers receive their orders on time, offering commendable and high-quality customer service, and processing returns and refunds within the given time frame. Otherwise, your seller account will be suspended, affecting your business in various ways.

Tips to Avoid Getting Suspended on Walmart Marketplace

 Now that you know what prompts Walmart to suspend accounts, you must follow all the rules they have set to avoid account suspension. Below are some tips to help you stay in good standing with Walmart.

First and foremost, be familiar with and comply with Walmart's policies. Ensure you have thoroughly read and understood all the terms before selling on Walmart.com. Keep up with any changes that Walmart releases to make the necessary adjustments in your store.

Then, only sell products in good condition and those that meet Walmart's quality standards. Remember, do not offer products that violate Walmart's trust and safety standards. 

These products should be uploaded with accurate and complete product descriptions to avoid misleading Walmart customers, which can result in multiple product returns. Provide accurate images, pricing information, and delivery terms to help your customers make informed decisions.

Products need to be a good deal for both you and your customer. Price your items competitively, yet comply with Walmart's pricing standards to prevent your product listings from being unpublished and avoid suspensions.

To keep your buyer satisfaction rating high, ensure prompt responses to customer inquiries and any issues they may face.

Customers must receive orders within the EDD to maintain a 99% and above on-time shipment rate, so ship your orders and provide valid tracking details on time.

Finally, if you are still confused about all the policies and guidelines you need to remember, consult a Walmart account manager who is an expert in this field. They are constantly updated with the latest policies, so you can trust them to guide you in running your business on Walmart.com.

Bottom Line

Learning how to become a Walmart marketplace seller does not only involve knowing the application process and requirements but also knowing how to avoid account suspensions. 

Many Walmart sellers get suspended for failing to perform according to standards. However, you can prevent account suspensions by being familiar with the terms and guidelines and keeping up-to-date with the policies. Finally, consult a Walmart account manager from reputable companies like Seller Interactive to prevent such suspensions.

If you are interested in knowing more about Seller Interactive's Walmart account management services, book a call with our experts today.

Knowing your profit margins can help you make pricing decisions and determine whether you're offering a good deal to your customers. But how can you calculate profit margins, exactly? This guide will show you how to calculate profit margins to keep your business on track. 

Let's dive right in by defining what a profit margin is and how it can help improve your company’s performance.

What Is a Profit Margin?

A profit margin is the percentage of revenue a company keeps after accounting for all its expenses, such as the cost of goods sold, operating expenses, and taxes. 

It's a key metric for assessing a business’s financial health, indicating how well a company can generate profits from its revenue.

A high profit margin means that a company is efficient and has low overhead costs, while a low profit margin indicates a company is struggling to generate profits. 

Businesses can also use the profit margin to compare companies within the same industry since businesses with similar costs and revenue levels typically have the same margins.

Companies with high margins are more attractive to investors than those with low margins. High margins indicate that a company has a strong competitive advantage and can generate significant profits even when operating in a difficult market environment.

However, remember that there's no right or wrong level of profit margin. What matters most is whether the company is profitable and if its margins increase or decrease over time.

How To Calculate Profit Margin

You can easily input your values in a profit margin calculator which is readily available online. However, it still pays to know the process of calculating this metric.

To calculate profit margin, you'll first need to gather financial data, including your total revenue and expenses for a specific period. Once you have this information, you can use the profit margin formula:

Profit Margin Formula
(Revenue − Expenses) ÷ Revenue × 100 = Profit Margin
Example: ($100,000 − $80,000)÷ $100,000 × 100 = 20%

Profit margins can vary from one industry to another. 

For example, businesses in the retail sector typically have lower margins than companies in the technology sector. 

Several industries, such as retail, restaurant, and hospitality, have low profit margins. In these industries, businesses must contend with high costs, fierce competition, and slim margins.

Knowing the usual profit margins for your industry and products is crucial to benchmark your performance as a business owner. By paying attention to your profit margin, you can make informed decisions about allocating resources and pricing your products or services.

The Components of a Profit Margin

Any business owner may benefit from knowing their profit margin. By understanding the different components that make up your company's margin, you can identify ways to improve it and increase your profits. Here are the main components of a profit margin.

Gross Profit Margin

A crucial indicator of a company's profitability is its gross margin (GM). It measures the difference between a company's revenue from its sales and the cost of goods sold. In other words, it measures how much profit a business makes on its net sales. 

Most businesses generally aim for a gross profit margin of at least 20%. A business with a high gross margin makes a lot of profit on each sale. On the other hand, a low gross margin shows that a business is not making much profit on each transaction. 

Remember that this number will fluctuate as costs change and sales rise and fall. However, monitoring your gross profit margin may help you understand how your company generally does.

How To Calculate Gross Profit Margin

To calculate gross profit margins (GPM), use the following formula:

Gross Profit Margin Formula
(Revenue − Cost of Goods Sold) ÷ Revenue × 100 = Gross Profit Margin
Example: ($100,000 − $40,000)÷ $100,000 × 100 = 60%

Operating Margin

The operating margin is the difference between a company's revenue and operating expenses. It evaluates a company's profitability and cash flow generation capacity. 

Operation margins vary from industry to industry, so comparing a company's operating margin to its competitors is important when measuring its performance. 

But as a general guideline, you must strive for an operating margin of about 15%. This figure will give you enough room to cover your costs and still make a profit.

A high operating profit margin indicates that a company can generate much profit with relatively little operating expenses, which can signify strong management and a well-run business. 

Conversely, a low operating profit margin may indicate that a company is overspending on marketing or manufacturing or that its products are not in high enough demand to generate much revenue.

How To Calculate Operating Profit Margin

To calculate the operating profit margin, take the company's operating profit after deducting all expenses related to selling its products or services, and divide it by its revenue. The resulting number gives us the percentage of each sales dollar the company keeps as profit.

Operating Profit Margin Formula
(Revenue − Operating Expenses) ÷ Revenue × 100 = Operating Profit Margin
Example: ($100,000 − $50,000)÷ $100,000 × 100 = 50%

Net Margin

The net margin shows the percentage of revenue the company has made after deducting all expenses, including taxes and interest, on the debt. A high net profit is an indication that the business is doing good. 

Net profit is also a good indicator of future earnings potential. A company with a high net profit generates a lot of cash and is in good financial health. Businesses can use this money to invest in new products, expand into new markets, or pay dividends to shareholders.

How To Calculate Net Profit Margin

To calculate your net profit margin, you must take your total revenue for some time and subtract your expenses, including taxes and other deductions, resulting in your net income. From there, you'll divide your net profit by your total revenue and multiply by 100 to get a percentage. 

Net Profit Margin Formula
(Revenue − Total Expenses) ÷ Revenue × 100 = Net Profit Margin
Example: ($100,000 − $50,000)÷ $100,000 × 100 = 50%

Factors That Can Affect Profit Margin

Every business owner knows that profit margin is important. However, several factors might impact a company's profit margin. The intrinsic properties of the business may influence some of these, while others are beyond its control. 

Nevertheless, here are a few key factors to keep in mind:

• Pricing: Higher prices result in a higher profit margin. Be careful to set competitive prices for your goods. If your prices are too high, you'll lose customers; if they’re too low, you won't make enough profit to cover your costs.
• Costs: If your business can charge a high price for its product or service, you will likely have a higher profit margin. Look closely at your costs and see where you can reduce your spending.
• Demand: High demand enables higher prices. However, you might have to cut your pricing to draw more customers if there is low to no demand.
• Competition: If many businesses offer similar products or services, you will likely need to price your offerings competitively, lowering profit margins.

By carefully monitoring these factors and making adjustments as necessary, you can ensure that you maximize your profits. 

In addition, you should also be aware of external factors that can impact your profit margins, such as the state of the economy or changes in the competitive landscape. 

Once more, your company may implement strategies to stay ahead of the curve by carefully monitoring these factors.

Final Thoughts

The business world has changed significantly. Increasing competition, technology's impact, and evolving customer needs have all contributed to a more challenging landscape for every business. Safeguarding your business with a good profit margin is essential to stay ahead of the curve.

Your profit margin determines how much money you’ll make from your sales and gives insights into where your business may be losing money or making more than necessary.

Still, calculating profit margins can be tricky for self-starters. Hiring a competent account manager can help you manage matters in your business that may be difficult while trying to sell your products or services. 

If you want to learn more about scaling your Amazon business and maximizing your potential revenue, or have any questions specific to your business, Seller Interactive’s team of experts with years of expertise in managing Amazon businesses would be happy to help. 

Let us help you find ways to improve your company's profitability so you can continue growing and thriving. Book a call today!

Have you been looking for a convenient way to fulfill your orders to your customers? Whether you are a new Amazon marketplace seller or not, you might need help to fulfill your orders, especially if they continue to increase. After all, Amazon has billions of monthly site visitors, many of whom can become your customers.

Fortunately, Amazon has launched the Fulfillment by Amazon (FBA) services that helps streamline your online store operations and fulfill orders for your customers without exerting much work on your part. But while this service has many advantages, there are also disadvantages of Amazon fulfillment that you should be aware of.

This blog post will outline six of the biggest downsides of using Amazon FBA and provide tips on working around them.

What Is Amazon FBA, and What Services Does It Cover?

Fulfillment by Amazon (FBA) is a program that allows third-party sellers to store their items in Amazon fulfillment centers and let Amazon handle the shipping and customer service. It can be used for all products, including books, electronics, apparel, and home goods. But of course, Amazon prohibits some items from being sold through FBA.

What Makes Amazon FBA Beneficial?

Many sellers find this fulfillment option convenient because Amazon picks, packs, and ships all its products to its customers.

As a result, sellers do not have to worry about packing their orders individually and shipping the items themselves. Sellers can free up their time and allocate it for more significant tasks or aspects of their business.

Also, since Amazon has their own staff of warehouse workers, sellers do not need to hire extra employees to pack their orders.

Furthermore, Amazon stores the items in its spacious fulfillment centers. Thanks to this, FBA sellers can free up storage space in their homes. They also have the option not to rent a storage unit or warehouse space, which saves a lot of money.

Lastly, customers can enjoy Prime shipping services when purchasing from brands using FBA. With fast shipping services, you can attract numerous customers, especially loyal Amazon Prime subscribers, which can help boost your sales.

The 6 Disadvantages of Amazon FBA and How To Resolve Them

As mentioned above, Amazon FBA is a great way to grow your business because of its numerous perks for third-party sellers like you. However, before taking the plunge, you must consider its drawbacks first and find ways to overcome them. Below are some of the disadvantages of using this service and tips on how to resolve them.

1. Complex Inventory Tracking System

While inventory tracking may seem like a no-brainer for experienced online sellers, it can be a disadvantage for new Amazon FBA sellers. This is especially true for businesses or owners who are accustomed to physically counting their products to manage their inventory.

Amazon's inventory management system might be overwhelming with its features, and sellers may get confused about how to utilize them properly.

Solution

Leverage Seller Central (with Professional Assistance)

Because automated inventory management systems are effective and efficient for running an ecommerce business, you must learn how to utilize the one built-in on Seller Central. You can read articles or watch demonstrations on using available systems.

However, it would be best to seek help from professional account managers who are well-versed in the Seller Central dashboard and its amazing features. This way, you can skip the learning curve and proceed with accomplishing more important tasks in your business.

2. Increased Returns

Once you use FBA to fulfill your orders, expect higher return rates because customers can return their orders directly to Amazon, not to you, even without your approval. In addition, with Amazon's 30-day return window, customers can choose to return the products, and Amazon will take care of the return shipping, especially if it's fulfilled through FBA.

Unfortunately, this situation means additional costs for sellers and higher rates of damaged and lost inventory that they cannot resell anymore. Moreover, FBA sellers cannot modify their return policies and must comply with Amazon's since they must provide the same experience and guarantees to all customers.

Solutions

Work on Your Listings

Even though returns are inevitable in ecommerce, you must not let them hinder you from scaling your business. So to avoid returns, whether fraudulent or not, you must optimize your product listings by providing accurate sizing guides, detailed descriptions, and clear images and videos.

This way, your customers can clearly visualize the products and get the variation they need.

Collaborate With Professional Visual Artists

Working with professional photographers and videographers will give you high-quality media for your listing. Also, take advantage of copywriting or listing optimization services for the best results.

Remarket Your Products on Other Platforms

Lastly, you can try to resell your returned items on other marketplaces, look for bulk resellers, or send them to liquidation centers. By doing these, you can still get something out of the items returned by your customers.

3. No Branding Opportunity

Most people are familiar with the Amazon logo and associate it with a trusted online shopping experience. When customers see Amazon-fulfilled products, they expect that these items will be shipped quickly and arrive in good condition.

However, many Amazon FBA sellers do not have the opportunity to include their branding on the packaging or promotional materials. This can be a disadvantage for sellers trying to build strong brand identity because customers may not be completely aware of which brand sold the items they bought.

Solution

Use Your Logo Creatively

To work around this issue, you can incorporate your brand logo into your products. For example, you can put tags for apparel and accessories or print the logo directly on the items, like for electronic devices and beauty products.

In addition, you can include marketing materials inside the box with your product. Or, you can create product inserts that will direct your customers to your own website or social media pages after making a purchase. 

4. High Costs

As an Amazon FBA seller, one of the biggest disadvantages you will face is high costs. So, before you start using this service, you must know all associated costs, such as referral fees, storage fees, and fulfillment fees. These are on top of the fees you pay for your selling plan.

• First, the referral fees can range from 6% to 20% of the total sale price, depending on the product category.
• The storage fees vary depending on the time of year and the size and type of products you store in the Amazon warehouse, but they can add up to several hundred dollars per month.
• If you fail to manage your inventory well, you might spend too much on storage fees alone.
• The fulfillment fees can range from $2 to $5 per unit, depending on the size and weight of your products.

Solutions

Monitor Your Inventory Data and Costs

To avoid spending too much using FBA, you must carefully calculate your costs and ensure you are charging enough for your products to cover them. It's also a great idea to keep a close eye on your inventory levels and only order what you need to minimize your storage costs. Not doing so could eventually lead to sunk costs.

Be Selective With the Products You Sell

Carefully choose which products to sell under FBA. For example, if your products are small or light, they are perfect for Amazon’s fulfillment service. But if you sell heavy furniture or big appliances, it would be best for you to fulfill your customers' orders on your own.

5. No Direct Customer Relationship To Improve Customer Satisfaction

Once your products are stored in an Amazon warehouse, Amazon will be responsible for everything from packing to dealing with customer service. This setup leaves no door for third-party sellers to interact with their customers directly. To an extent, it's beneficial because it takes off the pressure on you to provide excellent customer service and handle any customer issues or returns.

However, it can also be a disadvantage because you have no direct way to build rapport and brand loyalty with your customers, leading to repeat purchases. You cannot even ask for additional feedback besides the reviews they leave on your listing, eliminating your chances to improve your products or services.

Lastly, you will not be able to upsell or cross-sell your products since Amazon handles all transactions on your behalf.

Solution

Seek Other Ways of Enhancing Customer Satisfaction

Instead of treating this as a major disadvantage, look at this circumstance positively. Don't stress yourself out with customer issues and product returns. With this in mind, you can focus on more important parts of your business that help improve customer satisfaction.

For example, if you have social media platforms, you can conduct short polls or surveys to know your followers' and customers' preferences. Use these platforms to communicate with them through interactive content and engagement in the comments.

6. Confusing Sales Tax Duties

Sales tax can be confusing and time-consuming to manage when using Amazon FBA. Each state has its own rules and tax rates, and it can be hard to decide which one to follow if your store's inventory is warehoused in a different area.

Additionally, some FBA sellers may need to collect and remit sales tax, placing a significant strain on their resources. Having inventory in a third-party warehouse establishes a physical presence, and about half of all states require these sellers to register and file sales tax.

Solutions

Use a Sales Tax Management Service or Software

Take advantage of resources that can automate your tax duties, such as working with Amazon FBA sales tax experts or using software. These ensure you're compliant while minimizing your administrative burden.

Try Amazon's Tax Collection Service

This service allows the Amazon platform to collect and remit sales tax in your stead. But there's a catch: it's unavailable in some states and for some sellers.

Stay Updated About Sales Tax Laws

Ultimately, you must stay informed about sales tax updates as an Amazon FBA seller. Look up reliable sources of information or work with tax professionals to help you catch up and comply with sales tax laws. Doing so minimizes the risk of penalties and ensures your business stays compliant.

Successfully Fulfill Your Amazon Duties With Seller Interactive

In running an Amazon marketplace business, there is no one-size-fits-all solution, especially in cases like order fulfillment systems. Despite all the benefits that Amazon's fulfillment services can provide, they still come with disadvantages. Sellers (especially beginners) must be aware of these before taking action.

FBA's drawbacks include unfamiliar inventory tracking methods, increased returns, and no control over return policies. Additionally, sellers have to deal with high operation costs, no opportunity for branding, and no direct customer relationship.

However, you can still solve these problems by carefully planning and strategizing your actions, optimizing your product listings, using social media platforms, and hiring reliable account managers.If you need assistance managing your Amazon FBA business, it’s best to work with an individual or agency providing account management services, like Seller Interactive. With our experienced team, we can help you overcome these FBA disadvantages and grow your business to greater heights.

Are you a beginner Walmart marketplace seller? Walmart has fewer third-party sellers than Amazon. But this doesn’t mean you shouldn’t worry about competition: after all, you probably have a low chance of being discovered by shoppers if you are a new seller.

Consider utilizing Walmart marketplace advertising to attract more attention to your product listings and storefront. In this blog post, you will learn how to advertise on Walmart marketplace so you can reach more potential customers and improve traffic to your listings.

What Is Walmart Online Advertising? 

Walmart is one of the largest and most well-known retailers in the world. While it offers various products, its main focus is on providing low-cost goods to its customers, reflected in its marketing strategy, “Every Day Low Prices” (EDLP).

But because Walmart customers are constantly looking for cheap deals, it’s difficult for new sellers to get noticed in the marketplace. This is where utilizing other available marketing strategies, such as running paid ads, is helpful. 

Fortunately, Walmart offers various digital advertising solutions, specifically Walmart Advertising, that can benefit its third-party sellers. Walmart Advertising is a pay-per-click (PPC) advertising model in which the advertisers—in this case, the sellers—pay a fee every time a user clicks on one of their campaign ads. 

Using Walmart Advertising, you can promote your brand and products within and outside the Walmart marketplace. 

Types of Walmart Online Ads

Walmart Connect, formerly known as Walmart Media Group, is the advertising division of the retail giant. It provides advertisers like you with several advertising options. Below are the types of Walmart ads you can use for Walmart Advertising. 

1. Walmart Sponsored Products Campaign

This type of Walmart Advertising campaign is placed within the Walmart marketplace. Customers can easily see these ads while browsing the website or app (as products displayed in the grid). 

Walmart Sponsored Products can be found in the grid of the search results alongside other non-sponsored products. Additionally, Sponsored Products appear on category pages and product or item pages. 

2. Walmart Display Ads

This type of ad encourages customers to buy on the Walmart marketplace by displaying ads across Walmart’s online platforms and other websites. These locations include Walmart.com, the Walmart mobile app, and third-party websites. 

Display ads target customers who have previously shown interest in one of the products on Walmart or have previously purchased something on the platform. 

3. Search Brand Amplifier

Search Brand Amplifier is a Walmart Search ad highlighting your brand and a curated portfolio of products to customers actively searching Walmart’s website and app. 

4. Buy Box Banner

Buy Box ads are available for automatic and manual campaigns. These ads can be found on product detail pages for complementary products or as an alternative to the items customers view. 

Why Should You Use Walmart Online Ads?

Now that you know what Walmart Advertising is and the types of ads you can use, you might wonder if it’s worth investing your resources in this marketing strategy. Check out some of the reasons for investing in Walmart Advertising.

1. Walmart Is a Retail Giant

Even though Walmart is popular for its physical stores, the total visits to its online marketplace peaked at 542 million in November 2022. This is a huge opportunity to reach more customers and drive more sales to your products. 

2. Competition on Walmart Is Manageable

Walmart has fewer marketplace sellers than Amazon. Walmart has only 150,000 sellers, compared to Amazon's 2 million. With fewer businesses competing for customers’ attention and views, you can increase your sales and lower ad spend.

3. Walmart Offers Various Ads

There are various types of ads that you can use to boost your Walmart online sales and products. With different options available, you can diversify your advertising strategies to get customers’ attention. 

Tips on Using Walmart Online Ads To Help Increase Traffic

Now that you know the benefits of investing in Walmart Advertising, are you ready to start your journey as an advertiser? If you are interested in running Walmart ads online to improve your traffic, familiarize yourself with some best practices first. 

Here are a few tips to help you get started and make the most out of Walmart ads.

1. Choose the Right Type of Ad 

As mentioned above, Walmart offers several different types of ads, so choosing the one that best fits your needs and goals is crucial. For example, if you want to increase your brand awareness among Walmart customers, you should use Search Brand Amplifier ads. If you’re unsure of which one is right for you, try testing out a few options to see which type of ad drives more sales. 

But if you don’t want to experiment and possibly spend more on your Walmart marketplace advertising costs, consider hiring PPC specialists instead. A PPC specialist can help you in doing keyword research, spending your ad budget wisely, building ad campaign strategies, and more.

2. Bid on the Right Keywords

When choosing keywords for your ad, select the ones relevant to your brand and product. Using too many broad or unrelated keywords will hurt your chances of being seen by potential customers and result in higher advertising costs. 

Use reliable keyword research tools, such as KeywordTool.io and Ahrefs, to know the best keywords for your PPC ads. Alternatively, you can also rely on professionals to help you develop a list of high-ranking keywords. 

3. Target the Right Audience

Take advantage of Walmart Advertising targeting options to reach your target audience directly. If you specialize in products for children, target your ads to display on pages that are frequently visited by parents with young kids. This way, you'll get better visibility and higher chances of influencing their purchasing decisions. 

4. Create Compelling and Informative Copy

Your ad should give visitors a reason to click through to your store. Therefore, you must ensure that your ad copy is well-written and provides useful information. This way, they will be enticed to look at your listing and eventually purchase your products. 

Here are some quick tips in writing good ad copy: 

• Focus on your product's biggest benefit for consumers. 
• Include emotional triggers. 
• Write your ad copy as brief as you can. 
• Avoid using language that pressures the customer.
• Use a clear call-to-action. 

5. Use Eye-Catching Images

Enhance the visibility of your Walmart ads by using high-quality product photos. Here are some points to remember before uploading a product image: 

• Use high-resolution photos. 
• Use proper lighting to ensure the product can be seen clearly. 
• Get photos of your product in action. 

If you’re not very adept at photography, hiring professional ecommerce photographers for your product photos can help. Not only do they know how to take flattering images, but they also know Walmart’s guidelines on product photos. 

6. Monitor Your Results

Regularly monitor your ads via Walmart Advertising to gauge their performance and audience response. Compare the product you advertised with a similar non-advertised product and notice if there are any sales trends across both products. 

This enables you to make necessary adjustments to keywords, ad budget, and other parameters. 

Key Takeaway

Making your listings and storefront stand out is crucial in running an ecommerce business. And being more visible within and outside the Walmart marketplace is possible for third-party sellers with Walmart’s features. 

If you want to go the extra mile in growing your Walmart marketplace business, consider hiring full account management services from a reputable agency like Seller Interactive. 
Besides PPC ads, we can help you in other aspects of your business, including product listing optimization, product launch, and brand protection. Contact us today!

The eCommerce world is ever-evolving. As an Amazon seller, it is your ultimate goal to establish a strong connection with your target audience. Fortunately, you can now enjoy the significant benefits of DSP for your online brand.

Also known as the demand-side platform, Amazon DSP helps businesses effectively plan and manage their advertising campaigns to reach a wide array of consumers across various ad spaces. You’ll never run out of new ways to grow your business because Amazon always extends and innovates.

Discover more about this programmatic advertising platform and its ability to expand your online presence and brand consistently.

What is Amazon DSP?

Amazon DSP allows advertisers to programmatically buy display and video ad placements on the marketplace and other third-party websites. You can manage multiple ad exchanges, and data exchange accounts through one interface by utilizing demand-side platforms.

DSP offers powerful advertising campaign tools that strategically target Amazon audiences on popular apps and websites, leading to increased sales. It will put you in the best position to market your products effectively. 

DSP Advertising Formats

As technology advances and consumer preferences evolve, advertisers need flexible and captivating formats to grab their target audience's attention and drive meaningful results.

Thanks to the emergence of DSPs, they now have access to a wide range of dynamic ad formats, letting them take their business to new heights. These formats go beyond traditional ads by delivering innovative approaches to connect with relevant viewers across diverse online channels.

Take a look at each of these:

Display Ads

With Amazon DSP, you can leverage static and dynamic ad formats. Here’s how: 

Static Display Ads	Dynamic Ads
• Image-based advertisements • Consist of a single image or a series of images, accompanied by concise text and a call-to-action. • Straightforward ads • Can run on Amazon sites, the web, and within mobile apps source	• Customizable advertisements based on individual user data • Can show personalized content, such as product recommendations, pricing information, and availability updates. • Have the potential for higher visual impact and engagement

You can further improve the effectiveness of display ads with product remarketing and similar product remarketing strategies.

• Product remarketing involves targeting customers who have previously shown interest in certain products, encouraging them to return and complete their purchase. 
• Similar product remarketing displays ads to potential customers based on their interests and preferences, promoting products similar to those they show interest in.

Video Ads

Most DSPs, including Amazon, support video ads. This advertising format lets you capture your customer’s attention through immersive content, promoting a better connection between viewers and your brand.

The power of video lies in its ability to tap into the emotional aspect of marketing. Through sight, sound, and motion, video ads can evoke emotions, spark curiosity, and leave a lasting impression on the audience’s life.

Audio Ads

Entice potential buyers through audio ads. Since they are engaged with music streaming services or podcast platforms, you can reach a unique market in a less cluttered advertising environment.

You can complement your other advertising formats with audio ads to provide a more comprehensive approach to interacting with your primary customer base.

6 Benefits of DSP for an Amazon Business

Is there a catch to having an Amazon DSP for your business? The answer is no. Even if your products aren't for sale on Amazon, this platform can help you expand your reach outside the website. Customers can access various purchasing options from other online stores like eBay, Etsy, and others.

The following are more benefits of using the Amazon Demand-Side Platform (DSP).

• Audience Segmentation
• Holistic Funnel Strategy
• Fact-Based Findings
• Streamlined Operations
• Automated Bid Management
• Inventory Organization

1. User Targeting

The more information advertisers have about their clients, the better. Marketing agencies can use this information to target specific groups and not waste ad space on people who will not buy your products. 

A strong user-centered approach entails having detailed knowledge of each individual's behaviors over numerous digital properties. No matter where someone is browsing online or reading an email from them, ads will always be waiting for them.

2. Full-Funnel Approach

When you invest in Amazon DSP,  you cover the entire sales funnel. Here’s what we mean.

With Amazon DSP,  you strategically navigate each stage of the sales funnel, reaching the right customers with the right message at the right time. 

3. Data-Driven Insights

Thanks to the power of DSPs, advertisers can now do more with their ad campaigns. Dashboards enable them to see everything going on in one place, giving them a better understanding of how it affects campaign performance. 

They also eliminate the need to waste time experimenting with new strategies when you already know which ones work and which do not.

4. Efficient Work

Unlike traditional advertising methods that require time-consuming processes such as requesting proposals, negotiating, and creating ad contracts, programmatic advertising offers a streamlined approach.

You can swiftly buy and place ads through Real-Time Bidding (RTB). All you need to do is bid on ad impressions in real-time auctions so you can target certain audiences and optimize ad placements. 

5. Automatic Generated Bidding

Rather than manually adjusting bids based on various factors, the DSP algorithm automatically generates optimized bids in real time. 

This algorithm considers factors such as competition, ad placement, and user behavior to ensure your bids are perfect for the best efficiency.

6. Classification of Inventory

Another significant advantage of DSP is the convergence of supply on a single platform. Advertisers can reach a broader range of publishing companies through a single provider, resulting in a more diverse and global ad inventory than they could otherwise achieve. 

This inventory is frequently classified by different characteristics, allowing brands to select their advertisements to appear. This is critical for brands that prefer a secure location for their advertising.

By maximizing these opportunities, you can develop your marketing strategy, earn high revenue, and get better business outcomes.

The Difference Between Amazon DSP and Amazon PPC 

Some sellers are still confused about Amazon DSP and Amazon PPC, and it’s not surprising why. Both platforms have advertising objectives that can create an overlap in their functionalities, to begin with. 

The intricacies of programmatic advertising, particularly in the case of Amazon DSP, involve technical terminology and complex concepts that may be unfamiliar to sellers not well-versed in digital advertising practices. Terms like real-time bidding, audience targeting, and ad formats can seem daunting and require a learning curve.

Don’t worry; we’re here to clear things up! Below is a table highlighting the key differences between Amazon DSP and Amazon PPC.

Aspect	Amazon PPC	Amazon DSP
Advertising Goal	Drives traffic and conversions within the Amazon marketplace	Boosts brand awareness beyond Amazon
Ad Placement	Sponsored Products, Sponsored Brands, Sponsored Display Ads	Display ads across various platforms, websites, apps, and more
Targeting Options	Keyword-based targeting within Amazon search results	Advanced audience targeting based on demographics, behavior, etc.
Ad Formats	Text-based ads, product listings, headline ads	Display ads, video ads, audio ads, interactive ad formats
Ad Inventory	Amazon-owned platforms and search results	Wide network of websites, apps, and connected TV platforms
Brand Awareness	Limited exposure beyond the Amazon ecosystem	Reach broader audiences and enhance brand awareness
Cost Efficiency	Cost-per-click (CPC) model: Pay only when someone clicks on the ad	Cost-effective targeting: Reduce wasted ad impressions

Find Your DSP Program Account Manager at Seller Interactive

Amazon is continuously evolving. Staying ahead of the game can sometimes feel like a wild ride. But fear not! Seller Interactive is here to steer you in the right direction.

With a professional DSP account manager by your side, you'll have the ultimate companion on your journey to growth. We'll guide you through the twists and turns of programmatic advertising, helping you grow your business through innovation and creativity.
Book a call today!

As an ecommerce seller, you must contemplate and research before making crucial business decisions. Whether choosing a supplier or an online marketplace to set up your products, you need to know all your options and their pros and cons. Doing this will help you minimize your losses and achieve your business goals faster.

This process is especially essential if you are still deciding between selling on Amazon or Walmart. Despite being two of the biggest online marketplaces globally, they have distinct features, services, and policies that can affect your decision—especially return policies.

This article contains the essential elements of Walmart and Amazon return policies and their pros and cons. Read on to know which return policy best suits your needs as a seller!

Walmart’s Return Policy

Since the 1960s, Walmart has been a household name in the US because of its multiple branches, low prices, and trustworthy services. If you want to start selling your products through the Walmart Marketplace, here are some notable return policies you need to know.

Return/Refund Durations

• Customers can view the latest eligible date for returns and replacements on their order or purchase history. However, for online and in-store purchases sold and shipped by Walmart, they can typically have their purchased items returned or replaced within 90 days of receipt. 
• Depending on their category, some items must be returned within 14, 30, or 60 days. They also require the receipt or Walmart.com order number to secure a refund or exchange.
• Walmart’s holiday return policy in 2022 allowed returns until January 31, 2023 for items purchased between October 1 and December 31, 2022. Orders purchased before October 1 followed the regular return policy.

Other Policies Regarding Returns and Refunds

• Walmart has set up minimum return standards for specific products for third-party sellers to follow. This way, they can provide a consistent shopping experience in Walmart. Sellers must set at least 14 days for customers to return electronics and luxury items and at least 30 days for others.
• Customers who want to return items can ship or return them to the nearest Walmart store. But hazardous materials sold by third-party sellers are not eligible for an in-store return. 
• Appliances like refrigerators and washing machines must be in mint condition and original packaging before being returned. Similar to other items, the return window for these items spans 30 days after the order is delivered and accepted. 
• Pieces of furniture that need assembly must be completely dismantled and repackaged with a return shipping label before being returned to a Walmart store or a FedEx location.
• Some items are only available for exchange for an exact or similar item. These include unlocked wireless phones, opened or used airbeds, crutches, and walkers.
• If the customer wants to return items sold by Walmart, the company reserves the right to limit or decline the request.
• However, some items are not eligible for returns, refunds, or replacements whether or not the customer presents the official receipt. This category includes prescription drugs, certain medical equipment, firearms, and home testing kits, among others.
• Walmart reserves the right to close marketplace accounts or refuse orders or returns if they detect violations, abuse, or fraudulent activities related to these.

Guarantees

• The Walmart Marketplace Promise provides peace of mind for shoppers purchasing from third-party sellers. Under this guarantee, sellers must provide a resolution within 48 hours. Otherwise, Walmart will decide on a course of action, which will be final.

Amazon’s Return Policy

As Amazon fulfills its vision to be the most customer-centric company in the world, they ensure that its customers get the best services by creating comprehensive and reasonable marketplace policies. Below are the returns policies that you must take note of as an Amazon seller.

Return/Refund Durations

• Customers can return items within 30 days of shipment, whether they buy from Amazon or third-party sellers. However, it does not apply to some items, such as prepaid game cards, customized or personalized orders, and grocery products. Computer laptops, desktops, and Kindles will not be accepted if they are returned more than 30 days after delivery.
• During the 2022 holiday season, orders shipped between October 11 and December 31, 2022 were eligible for free returns until January 31, 2023, for both Amazon Prime and non-Prime shoppers. 

Other Policies Regarding Returns and Refunds

• If the product is eligible for the Amazon Prime return policy, it will have the same return policy as other Amazon-fulfilled items.
• Third-party sellers can modify their refund policies to fit their operations and costs. So, customers must follow their policies because Amazon will not meddle with the return requests of sellers with customized policies.
• Returns for merchant-fulfilled orders will be directly sent to the seller. Therefore, you must provide a return US address or a prepaid return label. If not, the customer can file an A-to-Z claim, which can be time-consuming and harmful to your seller account health.

Guarantees

• Amazon uses the A-to-Z Guarantee to protect buyers when they purchase merchant-fulfilled items. This way, customers can still have a satisfying shopping experience on Amazon, even without ordering from an FBA seller.
• For merchant-fulfilled orders, sellers must respond to a return request within 24 hours and issue a cash refund within two business days of receiving the returned items. Otherwise, Amazon will automatically refund the customers on their behalf and charge it directly on the seller account.
• Amazon sellers can offer returnless refunds to avoid spending additional costs on product returns. However, you can choose which items are eligible to avoid scammers from taking advantage of you.
• Amazon's Prime Wardrobe lets shoppers try out up to 6 fashion items at home for a week and decide which items to keep or return. Through the Amazon Fashion returns policy, Amazon has the right to reject return requests if they are not in sellable condition.

Because several return policies are not included in this section, it would be best for you to consult an Amazon expert if you still have questions about refunds, returns, or reimbursements.

The Pros and Cons of Each Policy

It is evident in the points given above that Walmart and Amazon have distinct return policies, which reflect their identities and objectives as businesses. However, as a seller, you must accept that there's no perfect set of policies that favors everyone. Therefore, at some point, you have to compromise to keep your business going.

But regardless of this sad reality and the differences between the two online marketplace giants, sellers like you must still weigh their pros and cons before deciding. This way, you can have a clearer picture of what you can expect from the company and how you can work around its policies.

The table below shows the pros and cons of Walmart and Amazon return policies for sellers like you.

	Pros	Cons
Walmart	They have the right to deny return requests that seem fraudulent.Some items can only be exchanged, which prevents buyers from abusing the return policies.	Complete information and guidelines about returns are not provided on their website. You still need to consult the customer service desk if you need clarification, which is inconvenient.It has limited options for returned products.
Amazon	It has more specific return guidelines for all categories.Its Amazon FBA Grade and Resell program allows sellers to resell their returned items labeled as used.	It allows returnless refunds, encouraging others to take advantage of the system.Amazon's Prime Wardrobe can be a hassle for sellers offering products eligible for this program.

Which One Should You Choose?

Based on the information above, the return policy of Amazon is more comprehensive, with customer satisfaction as its priority. On the other hand, Walmart is more flexible by allowing third-party sellers to modify their return policies as long as they follow the minimum requirements.

Furthermore, Amazon sellers can offer returnless refunds on selected items, which is not available at Walmart. Of course, having this feature means you might encounter pretentious customers, but it could also be your way to gain customer loyalty.

Lastly, Amazon has several seller programs that can give you options for handling your returns, which Walmart does not offer. These include Amazon FBA Grade and Resell and Amazon Renewed. 

Regardless of your choice, returns and refunds are a huge part of any business model, and they can make or break it. But because product returns are inevitable in ecommerce, you must be prepared to accept returns and handle possible losses or find ways to reduce or prevent them from occurring in the first place. 

As always, weigh the benefits and the risks through the help of marketplace experts.

Bottom Line

Both Walmart and Amazon became trustworthy online marketplaces for people worldwide because of their reliable services and reasonable return policies. Additionally, because returns are essential to customer satisfaction, they continue to improve their policies and introduce new ones.

However, some sellers might have difficulty catching up with the continuous revisions on these marketplaces' return policies. So, look for a credible account management agency, like Seller Interactive, to guide you on Amazon or Walmart policies—whether they are related to returns or not. 

In addition, we have experienced sellers and consultants on board to help you with returns or account management.
Is this something you'd want to know for your business? Contact us today to get started on your journey to growth and success!

Dealing with refunds can be a headache for Amazon sellers like yourself. A common question arising is, “How long do Amazon refunds take?” Customers seek clarity on how long they should wait, while sellers can benefit from understanding how to process refunds timely and avoid negative feedback or disputes in the future.

We have all the answers you need in this article. Let's explore the ins and outs of Amazon refunds and answer FAQs to help you master the process, assist your customers, and run your Amazon business better.  

Understanding the Basics of the Amazon Refund Process

Understanding the fundamentals of the Amazon refund process is crucial for both sellers and buyers. While it’s impossible to control every aspect of the procedure, sellers can still play a role in setting expectations, ensuring promptness, and minimizing errors to streamline the process.

So let’s go over everything you should know about Amazon refunds, from the basics to some frequently asked questions. 

Why Do Refunds Occur?

Some of the most common reasons why customers request a refund are the following:

• They do not want the product.
• The item purchased is defective.
• The purchase was unauthorized.
• The item received was not as described on the Amazon website.
• A wrong product was delivered.
• Customers no longer need the product.

What Are the Different Types of Amazon Refunds?

Amazon offers various refunds to fit the policies and the customers' needs. The following are the most common types of Amazon refunds, and you can use them under specific circumstances:

• A full refund is given when customers return an item in new condition, with all the original packaging and accessories, within 30 days of delivery.
• A partial refund is given when they return an item that is not in new condition or has missing parts or accessories.
• A promotional refund is granted when a customer receives a promotional credit or coupon on their purchase and requests a refund. The refund amount may be adjusted to reflect the promotional value.
• A returnless refund is granted to customers without requiring them to return the item (typically for small and low-value purchases).
• A gift card refund is given when customers return an item not eligible for a traditional refund but can be exchanged for an Amazon Gift Card balance credit. This refund is typically provided for items that are difficult to ship, such as digital music or books.

What are the Factors Affecting the Amount of a Refund on Amazon?

The total amount of an Amazon refund relies on various factors, which we enumerate below:

• The condition of the item. As mentioned, an item in perfect and original condition will likely receive full refunds., while defective items could only be eligible for a partial refund.
• The reason for the return. Buyers are more likely to receive a full refund when returning a faulty product than returning it due to a change of mind. 
• Seller’s Return Policy. Some sellers have more lenient return policies than others, so checking the seller's policy before purchasing is essential. Amazon will consider the seller's return policy who sold the item.
• The shipping costs. If your customer is returning a product purchased with free shipping, they may be responsible for the return shipping costs.
• The time frame. When buyers return an item outside the return window, they may not be eligible for a refund. So it's essential to check the return policy before making a purchase.

How Long Do Amazon Refunds Take, and What Affects It?

Generally, customers can receive a refund on the same day or up to 30 days. The duration depends on factors such as:

Physical vs digital items

The nature of the item being returned can affect the refund duration.

📦 For physical items, Amazon handles the return and offers a refund as soon as they receive the returned item. This takes time because the process may involve shipping, inspection, and restocking before the refund is issued. 

💻 In contrast, refunds for digital products, such as Kindle books or other digital downloads, can typically be processed more quickly. Amazon will refund once they confirm that customers haven't downloaded or accessed the item. 

Payment method

According to Amazon's refund policy, these are the estimated time frames necessary to process a refund depending on the customer’s payment method:

Source

💡 Before a refund is issued, returned items usually undergo a return inspection, which can take up to 45 days. If a return package doesn't arrive at Amazon's return center, the company waits 14 days before processing the refund. Always consult Amazon's latest policies for the most accurate information.

Type of refund

Some refund types are processed faster than the others, such as instant, gift cards, and returnless. Other types involving a specific situation, payment method, or financial institution's policy may take more time.

Customers will receive an email from Amazon customer service confirming their refund has been processed. They can  contact Amazon customer service for a follow-up if they don't receive the notice within a week of initiating the refund. Later sections will provide tips for streamlining the process and minimizing future occurrences.

A Step-by-Step Guide on Issuing a Refund

The Amazon refund process commences when a buyer submits a return request. Sellers can approve or dispute the claim based on the validity of the return reason. After receiving and inspecting the return, Amazon automatically deducts the refunded amount from the seller's bank account. 

Here’s a quick step-by-step guide on how a seller issues a refund:

1. Click Burger Button on the upper left side of the Seller Central page. Choose Orders > Manage Orders.

2. Search for the order ID that you need for processing the refund.

3. Click on the "Refund Order" button to initiate the refund process.

4. Select the reason for the refund.

5. Select the tick box > full refund (if needed) > optional notes for yourself or the buyer.

6. If partial refund, provide the required amount that you need to process. Then, click on the "Submit" button to complete the procedure.

💡 The refund process may vary depending on the specific circumstances of the refund request. For example, if the customer has already returned the item, the seller may need to wait for the item to be received and inspected by Amazon before issuing the refund.

Frequently Asked Questions About Processing Amazon Refunds

Now that we have discussed the fundamentals, let’s quickly go over a few frequently asked questions that can help you become well-versed in processing Amazon refunds.

How Can You Speed Up the Amazon Refund Process if It's Taking Too Long? 

Understandably, customers might feel impatient when waiting for an update about their refund request. But there are several things you can do on your end to speed up the Amazon refund process.

• Check your seller account regularly to stay on top of any refund requests or notifications from Amazon. 
• Promptly respond to customer concerns and questions regarding refunds to resolve issues faster.
• Provide clear instructions on how customers should initiate a return and what steps to follow. For example, they should include the reason/s they'd want a refund. It will also help to provide transaction proofs if the item is defective or its listing misled them. 
• Review and streamline your internal processes for handling refunds. Ensure your team efficiently processes and approves refunds to avoid unnecessary delays.
• Consider using Amazon’s automated refund system whenever possible. 
• Monitor performance metrics to identify any areas where improvements are necessary to enhance the efficiency of your refund process.
• Escalate issues to Seller Support or contact customer service when necessary (e.g., a refund is significantly delayed or you encounter problems that can’t be solved independently).

Are There Situations Where Customers Won't Be Able to Receive an Amazon Refund?

Yes, there are. Here’s a quick rundown of sample scenarios included in some of Amazon’s policies:

• Amazon’s Return Policy: Certain items, such as digital goods or gift cards, may not be eligible for refunds under certain circumstances. 
• Amazon’s Cancellation Policy: If the buyer has ordered an item already fulfilled or shipped but decided to cancel your order, they may not be eligible for a refund. 
• Amazon’s Free Shipping Policy: If a buyer received free shipping on their order and returned all or part of the items included in the shipment, they may need to pay for the original shipping rates before a refund can be issued.

How Can Sellers Dispute a Refund Request?

Amazon sellers like you may occasionally have to deal with refunds and returns. While some refunds are straightforward, others may require investigation. Some buyers take advantage of Amazon's return policy, requesting a refund without returning the item.

When this happens, you can dispute the refund by following these steps:

1. Reach out to the customer and try to resolve the issue directly. A misunderstanding is often the root of the problem and can be quickly cleared up with a quick conversation.
2. If the previous tip doesn't work or you cannot reach the customer, gather evidence to support your case. This could include screenshots of messages between you and the customer, copies of emails or chat logs, and videos (if applicable).
3. Once you have collected all your evidence, reach out to Amazon and explain your side of the story.

Are Amazon Refunds Different from Reimbursements?

Yes, they are. A refund request begins when a customer returns an item, and the seller is charged for its value. Meanwhile, reimbursements happen when Amazon owes you money for various reasons, such as incorrect refunds, lost or damaged inventory, or overcharged fees. 

What’s similar about the two is that the seller must issue a request and go through specific steps to complete the process.

5 Tips for Reducing Amazon Returns and Refunds

Reducing Amazon returns and refunds can significantly impact your profit margins, so take note of these tips to keep your customers happy. 

1. Write clear and detailed product descriptions with technical specifications, dimensions, and high-quality, genuine images from multiple angles. Misleading or vague descriptions can lead to customer dissatisfaction and, ultimately, returns. 
2. Consider quality control. Delivering a top-quality product improves customer satisfaction and reduces the chances of returns due to faults or defects. 
3. Ensure robust packaging. Sturdy packaging protects goods during transit and helps reduce returns due to damages.
4. Offer exceptional customer service. Prompt responses to customer queries and resolution of issues can dissuade customers from resorting to returns. 
5. Manage customer expectations. Be transparent about delivery times. Overselling capabilities or providing unrealistic delivery timelines can lead to increased returns and refunds. 

Refund and Reimbursement Assistance from Seller Interactive

In conclusion, understanding the ins and outs of Amazon refunds is essential for sellers seeking to thrive in the marketplace. This article provided valuable insights into various aspects of the refund process, such as refund types, factors influencing refund amounts, refund timelines, and tips to minimize returns. 

By familiarizing yourself with these details, you can effectively set expectations for your customers and improve your internal operations. Achieve a smooth Amazon refund process for you and your customers today! If you’re looking for expert assistance, Seller Interactive is here. Our team of Amazon experts can help you handle refunds and reimbursements minus the hassle and learning curves! We'd love to discuss our offers with you! Call us now.

If you sell electronics or home appliances online, you know how frustrating it is to receive returned products for various reasons. But there’s still hope for an Amazon seller—you can still sell these items through the Amazon Renewed program if they meet the criteria. Here’s a handy guide on how to sell refurbished products on Amazon Renewed and maximize its features.

Part 1: Amazon Renewed Program Explained

There is no doubt that Amazon customers want the best value for their buck. And the best way to do that is to buy brand-new items. They trust that these products still work at their best because they are new, which makes them more reliable in the long run.

Because of this, most shoppers ignore pre-owned items. After all, not many people have the guts and luxury to gamble their money away on something that can be potentially defective. As a result, sellers find it difficult to sell such goods.

However, Amazon is trying to change customers’ preconceived notions about pre-owned and refurbished products through the Amazon Renewed program. 

What Products Can You Sell on Amazon Renewed?

The program only allows sellers to sell pre-owned and refurbished products if they meet the criteria. In addition, not every product category is qualified. Check if your products belong to the following qualified categories before enrolling your business in Amazon Renewed:

• Smartphones
• Cameras
• Headphones
• Televisions
• Video game consoles and relevant accessories
• Kitchen appliances
• Laptops
• Tablets
• Computers
• Musical instruments 
• Outdoor and sports equipment
• Home and industrial power tools
• Analog or digital watches
• Office equipment
• Automotive parts

The Pros and Cons of Selling Refurbished Items on Amazon Renewed

You already know that selling refurbished and pre-owned products can be challenging with the average consumer’s bias towards brand-new items. But selling on Amazon and maximizing the Amazon Renewed program can be an effective business model if you play your cards right.

Before we dive into the business of this program, let’s first discover some of its advantages and disadvantages:

Pros

1. Less Competition

Amazon currently has almost 2 million existing sellers on its platform, which makes the competition tighter among sellers with similar product selections. But joining Amazon Renewed makes you become a part of an exclusive program.

Because only sellers who meet Amazon’s strict criteria can enter this program, this means less competition for you.

2. Access to Amazon's Benefits

Because you are still within the Amazon marketplace, you also get to enjoy all the benefits that come with it, such as a huge customer base and flexible shipping options. With Amazon’s monthly visitors of over 2 billion, you can turn this venture into a working business model to scale your online business.

3. Trusted Products

Before Amazon Renewed was launched, only brand-new products were sold on the Amazon marketplace to ensure that customers would receive nothing but high-quality products. Unfortunately, this prompted customers to purchase refurbished items on other platforms for less, which can be risky.

Now, Amazon ensures their customers that refurbished products on Amazon Renewed program undergo a full diagnostic test and a product and packaging review, encouraging customers to confidently purchase like-new devices.

Plus, the Amazon Renewed guarantee makes you a more trustworthy and reliable seller on the platform.

4. Sell Returned Products

As an Amazon seller, you know that receiving returned products is inevitable in your eCommerce business. Some customers sometimes return almost brand-new items that you can still sell afterward.

So, joining the Amazon Renewed program is a great way to resell refurbished and pre-owned products without losing money and contributing to worsening environmental problems. 

Cons

1. High Return Rate

Because of the nature of pre-owned products, sellers who opt to join Amazon Renewed must be aware of the risks associated with joining. One is the high possibility of returns, especially since Amazon offers a full refund or replacement under its 90-day guarantee and 1-year limited warranty.

So if the customers are not satisfied with the item, they can ask for a refund or replacement immediately, which can be challenging for third-party sellers.

2. Less Control Over Pricing

Another disadvantage of selling through Amazon Renewed is that you have less control over the prices of the products. In compliance with Amazon Marketplace Fair Pricing Policy, sellers offering Renewed products must set a 5% or more discount than their brand-new counterparts.

While this seems reasonable, it can still affect your possible revenue from the program.

3. Competition

As mentioned above, you will have less competition among sellers of Amazon-certified refurbished products. But you cannot stay away from your biggest competitors—the sellers of your products’ brand-new counterparts. You might also have to deal with other sellers outside the Amazon marketplace.

Part 2: How to Sell Refurbished Products on Amazon Renewed

Now that you know its pros and cons, are you ready to start selling refurbished products on Amazon Renewed? If you’re dedicated to selling through this program, here are some steps to get you started:

1. Create an Amazon Seller Account

Before selling certified refurbished and pre-owned items through the Amazon Renewed program, you must be a registered seller on Amazon first. 

Go to Amazon’s Seller Central website and create a selling account to start your journey on Amazon.

2. Meet the Requirements for Qualifying Refurbished Purchases

Only qualified Amazon Renewed sellers can sell refurbished products on the platform. To be eligible for the program, your products must pass Amazon's quality criteria. Here are some of the program's requirements: 

• Provide invoices. You need to provide invoices for your refurbished purchases. Depending on your products’ category, this may require a minimum total value of $50,000 within the last 90-190 days. If you’re selling refurbished products from the Apple brand, you must supply invoices with a total value of at least $2.5 million.

• Include the Amazon Renewed Guarantee on all refurbished products. You must be willing and ready to back all your items with the Amazon Renewed Guarantee, agreeing to all the terms listed.

• Submit photos of the sample refurbished product. Do you want to sell factory-refurbished products with no manufacturer warranty? Provide at least eight photos of a sample unit for review. Show photos of the product from all four sides as well as all packaging and padding materials used. 

• Maintain a low order defect rate (ODR). For existing Amazon sellers who want to try the Amazon Renewed program, you must maintain an ODR of 0.8% or less for 90 days. 

3. Source High-Demand Products

To be eligible for Amazon Renewed, you must prove to the platform that you have enough inventory. You can do this by planning the products that you want to sell. 

Before purchasing, ensure that you have the right products. You can tell if the product is right if it has high demand and low competition, is not sold by Amazon, and can be priced competitively. Using a product research tool can also help you find the right products. 

Once you know which products match those essential factors, you can start sourcing those products through the following ways: 

• Liquidation companies. Manufacturers often sell their excess stocks to liquidation companies, which the latter refurbishes and resells to other third-party sellers like you.
• Manufacturers. Manufacturers also sell their surplus directly to third-party sellers and retailers who offer them as refurbished items.

4. Apply for the Amazon Renewed Program

After determining the products to sell and finding the appropriate sourcing methods, proceed to the Amazon Renewed page to submit your application. Once you’ve completed the application process, expect a response from Amazon within ten business days.

Tips to Succeed With Amazon Renewed

The Amazon Renewed program might be a little challenging if you’re not familiar with the ins and outs of the platform. To help you drive sales through the program, here are a few tips for you:

1. Set Lower Prices

In terms of pricing, set the prices of the refurbished products at least 20% lower than their original price when they’re brand new.

2. Make Products Eligible for Deals

Implement a “Best Deals” promotion for your refurbished and pre-owned products. You can be eligible for Amazon’s Best Deals offer if you meet the platform’s product quality criteria.

3. Use Amazon’s Sponsored Products Advertising Program

Utilize Amazon’s Sponsored Products advertising program to drive increased traffic to your newly refurbished listings. For best results, it’s advisable to use both manual and automatic campaigns and implement a trial-and-error method.

Key Takeaways

Amazon Renewed has made selling Amazon refurbished products easier and more reliable. Through this program, sellers can now offer refurbished and pre-owned items to Amazon customers who want to receive high-quality products for lower prices.

But like any other program, it has its share of pros and cons. If you want to succeed in growing your business through Amazon Renewed, we can provide full account management services for you. 

We have excellent and experienced account managers who can help you sell your renewed products and make your business thrive in the ecommerce platform. Contact us today.

As an Amazon FBA seller, you should be well-versed in selling and dealing with refunds. The latter may not exactly be a breeze to deal with as a seller. But knowing that the platform is very customer-centric, almost all of its guidelines and policies are geared towards catering to them.

As an Amazon seller, you should know how to deal with refunds to avoid complications in the long run. With that, here’s a quick guide on Amazon refunds and how to deal with them. 

What is a Refund on Amazon? 10 Frequently Asked Questions

A refund on Amazon is when a customer returns an item they purchased from you and asks for their money back. There are a few reasons why this may happen:

• The customer may have changed their mind about the purchase.
• The item may be damaged.
• The item may be different from what was described in the listing.

When a customer initiates a refund, you’ll receive an email notification from Amazon. You have 48 hours to respond to the refund request. If you don’t, the refund will be automatically processed.

How Do I Process A Refund?

To process a refund, go to your Amazon Seller Central account and find the order in question. Select the Issue Refund button and enter the amount you want to refund the customer. 

Once you’ve entered the refund amount, select the Issue Refund button again to confirm. The customer will receive their refund within 3-5 business days upon seller approval.

Given the following circumstances on why a customer might request a refund on Amazon, here are some things to consider:

How Do I Process a Return Request?

When processing a return request, go to Manage Returns. Here, you can check all the requests that prompt you to authorize or decline them. 

Before approving a return, make sure that the returned order is not Seller Fulfilled. Check it first on Seller Central to see if it has a Prime badge.

When receiving a return shipment, you will notice a packing slip and Return Mailing Authorization or RMA to help you identify which return it is.

How Do I Manage Cancellations?

If a buyer asks to cancel an order, this will also fall under your responsibility as a seller. If you have not shipped and confirmed the product, you can cancel it directly in the Manage Orders area. You can also use an Order Cancellation feed to help manage this. 

However, if the item is already confirmed as “shipped,” you can authorize a return request on the Manage Returns page. 

How Do I Know if a Refund Has Been Processed?

You’ll receive an email notification from Amazon once a refund has been processed. You can also check your Transaction History in your Seller Central account to see if a refund has been issued for a particular order.

Are There Any Fees Associated With Refunds?

No, there are no fees associated with refunds. However, you will not be reimbursed for the original shipping costs. Refund prices fluctuate.

Can I Refund a Customer if They Don’t Return the Item?

Yes, you can refund a customer even if they don’t return the item. This is called a partial refund and getting an Amazon refund without a return. To issue a partial refund:

1. Go to your Seller Central account and find the order in question.
2. Select the “Issue Refund” button and enter the amount you want to refund the customer.
3. Once you’ve entered the refund amount, select the “Issue Refund” button again to confirm.

How Do I Know if a Customer Has Returned an Item?

You’ll receive an email notification from Amazon once a customer has returned an item. You can also check the Return Status in your Seller Central account to see if an item has been returned for a particular order.

What if I Disagree With the Refund Request?

If you disagree with the refund request, you can contact the customer and try to resolve the issue. If you’re unable to resolve it, you can escalate the issue to Amazon by going to your Seller Central account and finding the order in question. 

Then, select the “File A Claim” button. From there, you can challenge the buyer’s refund request by providing information regarding the order.

What Are the Different Types of Refunds on Amazon?

There are two types of refunds on Amazon: full refunds and partial refunds.

Full Refund

A full refund is when you refund the customer the full amount they paid for the item, including shipping costs. Cases that entitle a customer to a full refund usually revolve around seller error. 

If a seller is not at fault regarding an order or if the seller can replace the item, the buyer will not be granted a full refund of their purchase.

Partial Refund

A partial refund is when you only refund a portion of what they paid. Partial refunds are typically given when the item is returned damaged or not as described in the listing—in short, unsellable. 

Certain criteria must be met to determine how much a buyer is still owed. This is similar to restocking fees.

Restocking Fees

Restocking fees, on the other hand, are a type of partial refund or fees charged at the expense of a buyer for returning a purchase after completing the order for reasons not due to seller error. Restocking fees vary depending on the condition of the item returned, if it was delivered in the appropriate time frame, and its total item price.

If the item was delivered on time and in its original condition, then sellers cannot charge restocking fees. If the item was delivered outside the thirty-day return window, even in its original condition, the seller has the right to charge up to 50%. 

If the buyer returns a non-media item with obvious signs of use, damage, or missing parts, they can also be charged a 50% restocking fee. Media items, like books, VHS tapes, cassette tapes, vinyl records, books, software, or even video games warrant a 100% restocking fee when returned after being opened.

Does The Payment Method Affect Refund Requests?

Yes, Amazon refunds do take time to process. For example, if you issued a gift card as a refund, the process will take only two hours or slightly more. But if your customer uses a prepaid credit card, the refund request and delivery date could take up to thirty days, depending on the credit card company.

Choose a preferred refund method carefully; some methods take longer, and some take practically no time at all. Here’s a list of the different types of refund methods and how long each will take.

Two To Three Hours

• Amazon Gift Card
• Amazon Gift Card Balance

Three To Five Business Days

• Credit card (postpaid)
• Reward points

Up To Ten Business Days

• On-site cash payment
• Debit card
• SNAP EBT Card
• Checking account

Up To Thirty Business Days

• Prepaid credit card

Note: If your refund request involves a promotional certificate, you are not eligible for a refund. Also, Amazon’s refund policies do not include a price change refund, meaning customers cannot put out refund requests for an item’s recent price difference if there is a price drop or if the seller declares a new price. 

Amazon’s price adjustment policy does not encourage price matching with their competitors and instead opts to ensure their sellers offer a cheap or at least lower price for their products.

Tips on Dealing With Refunds on Amazon

Here are some tips for dealing with refunds on Amazon:

• Try to be as responsive as possible to refund requests. The refund will be automatically processed if you don’t respond within 48 hours. Use the chat function in your Amazon Seller Account to spot any inquiries and respond directly.
• When receiving a return, you should be able to refund the item within two business days. Failure to do will give Amazon the right to refund it on their part. After that, they will charge the amount directly to your seller account.
• When issuing a refund, you can issue a full refund or a partial refund. Partial refunds are typically given when the item is returned damaged or not as described in the listing.
• If you’re unsure how to handle a particular refund request, you can always contact Amazon’s customer service for online help.
• The process of your customer’s returns does not stop after you’ve approved the request. Therefore, it’s still best to track the returns’ refund status in the refund process.

Final Thoughts

As an Amazon FBA seller, you should have an understanding of how returns, refunds, or cancellations work. It’s only natural to feel stressed about dealing with refunds and returns. 

So let an Amazon account manager handle Amazon customer service for you! Here at Seller Interactive, we have a team of experts who can help you! Schedule a free consultation with us here or call us at 1-800-820-3746.