The Advantageous Side of Being a DSP Account Manager in Amazon

May 26, 2022
Written by Nicasio Co III
dsp account manager amazon

If you're an Amazon seller, there’s a high probability that you already know how important it is to have a good DSP (Demand-Side Platform) account manager. But did you know that working for Amazon as a DSP account manager has its own set of benefits?

Amazon is the world's largest online retailer. Amazon DSP is a Demand-Side Platform through which clients can set and arrange for their promotions to appear across multiple online platforms.As a DSP account manager, you'll have access to the broadest possible range of buyers. In addition, you'll never run out of new ways to grow your business because Amazon is always expanding and innovating.

Learn more about DSP Account Manager responsibilities, abilities, and the benefits of working for Amazon!

What is Amazon DSP?

  The Amazon DSP program is a Demand-Side Platform through which clients can set and arrange for their promotions to appear across multiple online platforms.

It will put you in the best position to market your products by providing you with advertising campaign tools that have helped well-known brands sell more products by tactically aiming their audiences on apps and websites where they spend time.

What Can We Do With DSP?

Here's the catch of having a DSP Program for your business, even if your products aren't for sale on Amazon, this will help you reach audiences outside of the website. In addition, customers will have access to a wide range of purchase options if they use this service with other online stores like eBay, Etsy, and other online retailers. 

This ad type is highly recommended, especially if you sell across multiple online platforms, Moreover, you can organize campaigns for multiple sites/websites, such as Shopify or eBay, all in one place with Amazon DSP, while saving time and effort.

The Advantages of having a DSP Account Manager 

As you may be aware, Amazon is constantly changing and evolving, so make sure you're taking advantage of all of the tools and resources available to succeed. A DSP Program Account Manager can assist you in this endeavor. 

Being a DSP Account Manager in Amazon benefits your business because you decided to have an Amazon DSP Program,  and those benefits of the DSP Program relate to the advantages of the DSP Account Manager. 

Here are some of the advantages of having a DSP Program that we have collected:

  • Actual and automatic generated bidding. While you're loading this page, the entire process of analyzing the ad impression offered and bidding on that moment, taking into account analyst worthiness or salary range, is completed in milliseconds.
  • Achieve and classification of inventory. Another significant advantage is the convergence of supply on a single platform. Advertisers can reach a broader range of publishing companies through a single provider, resulting in a more diverse and global ad inventory than they could otherwise achieve. This inventory is frequently classified by various characteristics, allowing brands to select their advertisements to appear. This is critical for brands that want to choose a secure location for their advertising.
  • User Targeting. The more information that advertisers have about their clients, the better. Marketing agencies can use this information to ensure that they target specific groups and not waste ad space on people who will not buy what you're selling. A strong user-centered approach entails having detailed knowledge of each individual's behaviors across various digital properties. No matter where someone is browsing online or reading an email from them, ads will always be waiting for them.
  • Reporting, analytics, and optimization. Advertisers can now do more with their ad campaigns, thanks to the power of DSPs. Dashboards enable advertisers and agencies to see everything going on in one place, giving them a better understanding of how it affects campaign performance. They also eliminate the need to waste time experimenting with new strategies when you already know which ones work and which do not.

This benefit of the DSP Program relates to being a DSP Account Manager in Amazon because it provides light work and positive results. You appear to be working with a limited number of resources and hoping for the best.

What Is the Difference Between Amazon DSP Compared to Amazon PPC Strategy?

Amazon DSP and Amazon PPC

If you're an Amazon seller, you might be wondering what is the difference between Amazon DSP and Amazon PPC. Here’s how it goes: 

The Amazon DSP program appears to be straightforward at first glance. However, if you already sell on Amazon and have purchased Sponsored Brands or Sponsored Products ads, you may be wondering, "What's the difference?"

Although they have many similarities, one of the most important distinctions is where your target audience will see your advertisements. When using Amazon PPC Strategy, for instance –, you can only place advertisements you offer on the platform. As a result, the advertisements will only appear on Amazon.

However, even if you aren't selling your products on the platform, the Amazon DSP program allows you to reach audiences outside of Amazon. For example, if you sell on other e-commerce marketplaces such as eBay, Shopify, or Etsy, you can use a DSP campaign for your advertisements. This ad is highly advisable, particularly selling on various online platforms. In addition, your advertisements are centralized with Amazon DSP, so you won't have any trouble organizing your campaigns.

What’s so special about Amazon DSP?

When you invest in Amazon DSP, you cover the entire sales funnel: re-engage interested shoppers, reach more high-intent customers, and access new creative formats. In addition, Amazon has case analyses to back up its declarations. According to Amazon, combining search and display ads increases demand for a brand's products by more than 100%, total sales by up to 30%, and ROAS by up to 160%. 

Advertisers can segment audiences using Amazon DSP's six distinct targeting options: behavioral, lifestyle, contextual, re-marketing, audience lookalike, and advertiser audiences.

Sales Funnel

Final thought

As a DSP account manager, you'll have access to the broadest possible range of buyers. In addition, you'll never also run out of new ways to grow your business because Amazon is always expanding and innovating. So if this sounds like it might be the perfect position for you, don't hesitate any longer! 

Working for Amazon as a DSP account manager offers you the opportunity to work with an ever-expanding user base, grow your business through innovation and never run out of new ways to promote your products by DSP advertising. 

Reach out to us at [email protected] if you want to learn how to become an Amazon DSP account manager and begin the process of working for Amazon. We are here to help and guide you by contacting our team to create success for your online seller shop!

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