Last updated on June 5th, 2023
Written by Mohamed Aden
Putting up your own business seems like an easy thing to do. But most people only see the tip of the iceberg. They see the fruits they can get from creating their own business, but not the process of how to get there.
One of those processes? Creating effective marketing strategies for your Amazon business.
So, why should business owners like you consult an Amazon marketing agency? What do you gain from meeting with an Amazon seller consultant?
We answer your questions (and more) about Amazon online marketing agencies in this blog.
Amazon marketing agencies work with Amazon sellers to increase visibility and conversion rates to maximize their profits. Keyword research, strategic planning, product photography, listing optimization, content creation, and more are among the services they provide.
Working with Amazon Marketing Company is the perfect way to collaborate with pros who can help boost your sales and drive profits.
Did you know Amazon has an average of 220.48 million monthly visitors? Amazon advertising agencies, like the ones below, are popping up to take advantage of Amazon's undeniable success.
What are the types of Amazon digital marketing agencies and their corresponding functions?
Growing your business entails challenges and hurdles. What if you can get help with it? Keep reading as we share eight reasons Amazon consulting experts can help you grow your business.
Because managing and optimizing ads are time-consuming, conversing and engaging with Amazon consulting experts is vital. These consultants craft and optimize your ads through in-house technology.
An Amazon marketing agency optimizes your product listings and ads for you, so you can focus on other operations, save time on tedious tasks, and grow your business.
Drafting logos, creating taglines, and even designing branding kits take time and effort, especially for business owners.
We can bet that your competitors study the target market, especially with how they respond with their brand and business. The ones at the top have a dedicated team of experts that do this to make sure every line, shape, color, and text deliver a branding message their target market desires.
To be on the same level as your competitors, hire your own Amazon consulting experts. They will be your own team of experts who can help you strengthen your branding’s message and put marketing materials together that accurately represent your brand.
Ranking high on search results is tough, especially for resellers or third-party (3P) sellers.
Choosing the right keywords, images, and product descriptions influence how these listings rank and convert into sales. SEO services for Amazon help increase your organic rank on Amazon and maximize the Amazon A10 algorithm.
Negative reviews weigh more when it comes to Amazon. It’s what psychologists call the negativity bias. So when customers check other customers' reviews, they’re likely searching for that one scathing comment in the haystack of positive ones.
The task of an Amazon marketing agency is to make sure that if a shopper ever finds a negative review, there’s a reasonable (and polite) rebuttal and a resolution for it.
To Stay Updated With Amazon’s Policies
Amazon constantly changes to improve the service quality it provides its customers. As companies work on the growth of their business, keeping up with the updates and policies may be put on the backburner.
When you work with consultants, you get ahead since you get to review updates quickly and easily. Consultants keep you in the loop and even send you a summary of the updates directly!
Customers, sellers, and resellers need help connecting and communicating with the Amazon support team for various reasons. For those who sell, the most common ones are related to orders and Seller Central account issues which impact business.
Amazon consultants help third-party sellers (3P sellers) easily reach Amazon support through their collaborative relationship with the marketplace. By easily connecting with them, agencies can make resolutions fast, mitigating any loss of business.
One of the indirect effects of working with an Amazon marketing agency is the transfer of knowledge. Most agencies have an open communication through online channels wherein business owners can ask questions.
A free flowing exchange like this becomes an opportunity to consult with the team freely should the owner wishes to gain marketplace insight. Apart from knowledge, sellers can also be exposed to new tools and technologies that the agency integrates to a merchant’s Amazon account.
Full-service amazon marketing agencies can help you get started in the digital marketing sphere. On Amazon, you have four leading solutions to make your products and brand known, while off Amazon gives you three.
If you already have an Amazon store, do you still need to establish a separate website? It depends on your goal as a seller. If you want to increase your brand's credibility and have more space to discuss your products and related topics, build a website.
The step-by-step of creating a website is a bit complex for one person. We're talking about developing the site itself, content creation, site management, maintenance, and a bunch of other processes.
A helping hand from an Amazon marketing agency with a team of in-house content writers, website designers, SEO specialists, customer support professionals, and marketers can do wonders in this area.
Your partner Amazon marketing agency will utilize the benefits of social media marketing and marketing plans to make your brand and products known.
They can partner with social media influencers to endorse your brand and create different content for various social media platforms, among other things. This will help increase sales, brand awareness, and product advertisements.
Other Digital Marketing Efforts
Should You Hire an Agency?
Though we can’t stress the importance of an Amazon agency enough, we’re sure you have numbers running through your head. We know you want to know if the benefits outweigh the expenses of hiring professionals.
To get a balanced perspective, you can look at the pros and cons of hiring an Amazon marketing agency. Read through our list below to help you decide whether or not you should work with experts given your budget.
The benefits and drawbacks above are a fair evaluation of the things an Amazon agency can bring your business when you take them on. If you still need more information to make a decision, check out an agency’s portfolio and case studies to see real results from previous clients, expressed in hard numbers.
Opting for an Amazon marketing agency is a significant move for a business owner. Hiring consultants means you have to allot a budget for them, and you will be using a portion of your resources for professional help. So, don’t waste your time, effort, and money—here is a checklist to help you when choosing the best Amazon agency.
You have everything you need to decide whether you should opt for individual specialists or partner with a full-service Amazon marketing agency. Now you must choose if you want to support your vision of growth and longevity in ecommerce.
As a takeaway, give your goals careful thought and put a number and a deadline to them if you can. If you do this, you’re already halfway to taking the leap for growth in the Amazon marketplace—the other half is talking to an Amazon marketing agency representative so you can hash out a concrete strategy to reach your goals. This is how an Amazon business grows.
If you want to learn more about Amazon marketing services, read "Mastering Ad Essentials With Amazon Marketing Services".
Call us now at 1-800-820-3746 and let’s map out the Amazon growth you’ve always dreamed of.
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