The 3 Deceiving Black Hat Techniques That Could Ruin Your Business on Amazon

January 22, 2020
Written by Jayce Broda
black hat techniques

Competition on Amazon can get vicious. With over 8 million registered sellers vying for customers’ attention, this is not surprising at all. Instead of getting discouraged and backing out, however, a confident seller should feel more motivated. 

If you know your brand well and firmly believe that your offerings can make a difference in your customers’ lives, then push harder. Put in more effort into marketing them. Should you need help, there are always effective strategies that you can employ or you can always hire an Amazon FBA launch services to help with effective strategies.

As you persist in marketing your products ethically, it also pays to be wary of unscrupulous sellers. Sadly, they are lurking in the marketplace, trying their best to edge out the competition using black hat techniques. They practice these unethical tactics at the expense of hurting other seller’s business.

That’s why you need to be aware of their typical moves. Denying their presence will only leave your business vulnerable. Arm yourself with knowledge and awareness of their disastrous modus operandi. Read on to know what they are and how bad actors use them to destroy your brand.

Black Hat Tricks Business on Amazon
  • Inundating your pages with fake favorable reviews, which put your listings at high risk of suspension

Getting several good reviews reflects well on your business. But if you get a barrage of them at once, be wary. These may be the doing of a malicious seller trying to kick you out of the competition. They are using good reviews underhandedly to alert Amazon, so your products will be suspended.

The E-commerce platform is perfectly aware of how sellers use positive reviews to manipulate their system. Their algorithm will automatically flag your pages should this happen. And when it does, it inevitably leads to suspension.

  • Compromising your brand’s reputation and the salability of your product by “hijacking” your listing’s content

Hijackers on Amazon can hack their way to your pages. Upon gaining access, they can freely distort your content any way they please. They can replace the images or copy. Because they are out to damage your reputation to divert sales to their detailed Amazon products listing, they can go as far as uploading vulgar content.

These can be in the form of malicious images or wrong claims and descriptions that violate all of Amazon’s guidelines. If you do not have adequate protection, you stand to lose much from this evil tactic. And the same risk applies even if you have registered with Brand Registry.

  • Knocking off your brand and stealing your sales by selling counterfeits

Like hijackers, counterfeiters are one of the top threats on Amazon that could drive scrupulous sellers out of business. Although they do not hack their way to competitors’ pages to hijack product listings’ content, their penchant for selling imitations can do as much damage to your brand and sales.

Usually, they will offer their products at a lower cost. Doing so works well in diverting sales, which should have been yours. This practice can go on for quite some time. Hence, by the time you realize it, numerous complaints from dissatisfied customers have already poured in.

Find out how you can protect your business from bad actors on Amazon. Take our FREE CONSULTATION. Email Jayce at [email protected] today.

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