Ken Zhou

Social media can be a noisy, crowded, and overwhelming place to deal with. But for digital marketers, it presents a giant goldmine for expanding a brand’s reach. In this brief guide on social media marketing for Amazon sellers, we’ll provide valuable insights on navigating social channels for success.

Benefits of Social Media Marketing for Amazon Sellers

The number of social media users continues to grow exponentially. According to a 2023 statistical report, more than 5 billion people are now using the internet, and nearly 60% are social media users. This report gives digital marketers an excellent opportunity to market brands on social media platforms. 

Social media is undoubtedly one of the essential areas you should focus on as a business owner. More than half of salespeople outsell their peers by using social media. So if you want to grow your Amazon business in today's market, include a social media strategy. 

Discover how utilizing social media channels can transform your Amazon business and how Amazon marketing agencies can turn this into reality! 

But before anything else….

You may still wonder what specific benefits social media marketing will bring your brand and if it’s all worth a shot in the long run.

Below are the advantages your business can gain from a well-planned social media marketing strategy.

Consumer-Brand Relationships

Social media is all about engagement. Brands post various content to communicate and connect with customers better. This allows the target audience to learn more about a product or service through trivia posts, fun or educational content, company photos, news updates, and more. 

Brand Awareness 

With tens and thousands of users on almost every platform, social media marketing provides a valuable avenue to introduce your brand to the public. It is one of the easiest ways to spread the word about your Amazon business. 

Customer Satisfaction

Building customer trust thrives on proximity. When existing and potential customers know they'll get a prompt response to every comment or direct message from your page, it leaves a good impression.

Brand Authority

Brand authority is built through customer satisfaction, brand loyalty, and communication. Your brand must create content, post regularly, and take the time to communicate with audiences to establish brand credibility. 

This action prompts customers to extend their support by promoting your brand through social media accounts. Just a few clicks here and there could bring you higher conversion rates, so make the most out of that.

Valuable Insights

What could be better than acquiring first-hand insights about your customers’ needs through accurate data? Social media offers tools that give you detailed reports you can analyze and monitor to improve your marketing methods continuously. These tools keep track of your progress and help you develop more effective marketing strategies and efforts.

How to Maximize Your Social Media Presence

Building a strategy is a crucial part of social media marketing. Here are some essential points you should consider to create and implement one.

Choosing The Right Platform

Choose the social media platforms you will market on. Most businesses use more than one social media platform to solidify their online presence and maximize marketing efforts, allowing them to influence their audiences and followers.

Here are some of the most prominent social media platforms this year and their number (in millions) of users and engagements as of January 2023.

Meanwhile, these are the latest social media platforms recommended for marketers.

• Instagram
• Facebook
• TikTok
• Twitter 
• LinkedIn
• YouTube
• Pinterest
• Whatsapp
• Telegram

Prospecting

Get in touch with digital audiences who have never seen your brand before and build brand awareness. To do so, you will need to research thoroughly and study the behavior of your prospects closely. Use this information to set up advanced targeting capabilities, personalized messaging, and compelling content for better engagement.

Since awareness is built on engagement, devising a solid content marketing strategy for your social media platform that can produce valuable and engaging content for your audiences is essential. 

Retargeting or Remarketing

Are you planning to win back users who glossed over your brand but didn't take any further action? Social media marketing can be a powerful tool to reconnect with them. For instance, you can display targeted ads with captivating and interactive elements. This way, users will be more interested in visiting your platforms and knowing more about your brand.

Driving Conversions

Do you want to focus on converting users and persuading them to take action? You could do this through email subscriptions, offering downloadable informational documents (whitepapers, case studies, and more), and encouraging users to fill in forms. 

Complement those strategies with engaging social media content, targeted ads, and compelling calls-to-action leading to your landing pages.

Keeping Yourself Updated With The Current Trends

Contrary to what many beginner marketers believe, learning how to create a social media marketing strategy isn’t the final step to gaining the ideal social media engagement numbers. Knowing the basics isn’t going to cut it.

With how fast the internet and social media change, most strategies won’t stay the same forever. Keeping yourself updated and adapting to the current trends is necessary for successful social media marketing. 

Some of the biggest trends in social media marketing are as follows:

• Human-to-human marketing - Whether in the B2B or B2C category, you must interact with your customers like a human. Establish a brand personality. Since many users spend time on those platforms, keeping in touch with them is essential.
• Social commerce - Facebook and Instagram have been catching up with major shopping stores like Amazon. Customers can now shop for items without leaving their social media platforms. 
• Short-form video content - According to Social Insider, more people consume short videos than other content. People want information, entertainment, and ease of viewing. 
• Micro-influencers - Micro-influencers have a decent follower count and are experts in a specific niche. They have genuine and relatable storytelling ideal for marketing. Collaborate with them for partnerships, sponsored posts, giveaways, polls, and more.
• Inclusivity - Today's consumers seek brands that actively endorse social causes. Forge stronger connections with your target audience by fostering inclusiveness in your social media accounts and posts.

Working With An Amazon Marketing Agency for Successful Social Media Marketing

While social media marketing is a promising strategy, managing it all by yourself is also a potential burden. If you’re concerned about this, an agency will be a good choice for you to work things out. They can help implement your social media campaigns more effectively. 

An Agency For Amazon Social Media Marketing

Do you envision the promotion of your Amazon products on social media? Partnering with Amazon experts can transform this vision into a flourishing reality. Here's what they can do to elevate your social media marketing game:

• Create an effective social media marketing plan.
• Take charge of choosing the right platform for your ads.
• Connect with social media influencers to help market your products.
• Monitor and gather data to understand the market and construct measurable goals.
• Make sure your social media efforts are relevant to your Amazon conversions.

What Makes an Agency Trustworthy?

Whether it's an Amazon FBA agency or a seller consultant you're looking for, you must know what makes a good agency before officially working with them. Have these items as a checklist and see if your potential Amazon partner lives up to each characteristic.

• They must have proven expertise in the Amazon marketplace.
• They should show transparency by consulting with you first before taking any actions.
• They should deeply understand how search engine optimization (SEO) works and how it’s done effectively.
• They should have real and impressive client testimonials.

Launch Engaging Social Media Campaigns Today!

Partnering with an Amazon marketing agency for social media marketing can significantly help expand your brand's reach. By tapping into the expertise of professionals combined with the power of social platforms, you can effectively navigate the complexities of digital marketing and thrive in this competitive environment. 

Growing an Amazon business is about building the right team, aligning with shared objectives, and executing a well-crafted plan to accomplish defined goals. Teaming up with Seller Interactive offers an experience like that—a choice you will not regret. 

We are a team of Amazon experts dedicated to helping bring your business to success. Book an appointment with us today to get the discussion started. 

The more you explore, the more possibilities you uncover. This also applies to the evolving nature of the Amazon marketplace. As the platform’s standards and guidelines change over time, it prompts us to develop new digital strategies, one of which is leveraging Amazon EBC services.

Selling on Amazon is no easy feat, so sellers must be equipped with various techniques like Amazon listing optimization. No matter how the algorithm or industry changes, a fully optimized and visually appealing product listing remains adaptable and can help you reach a good spot.

But what does a fully optimized, visually compelling listing mean, and how can you achieve it? This is where we'd like to introduce the EBC or A+ Content. Let's look deeper into it and find out how it can fulfill your business needs.

Defining Amazon EBC

Amazon constantly introduces new avenues for brands like yours to customize their content and incorporate their unique aesthetic. Amazon A+ Content (formerly Enhanced Brand Content or EBC) is a feature that lets you enhance the visual appeal of your listings by adding more images and product information. 

The Importance of Amazon Enhanced Brand Content

There are other and simpler ways to optimize product listings. This may make you wonder why Enhanced Brand Content is necessary. Let’s explore the reasons behind this.

Enhanced Brand Content takes the optimization process a step further. 

Even if you have the fundamental aspects, such as the right keywords, precise product details, and high-quality images, so are your competitors. But this content feature from Amazon has additional, visually appealing options to improve your product listing and showcase brands.  

Access Content Enhancement Tools and Features

With Amazon EBC, you can access various tools and features that allow you to go beyond the basics. For example, you may create a compelling product detail page through enhanced images, descriptive text, and formatting, among other things.

Such detailed touch on your listing can lead to a cohesive and consistent product presentation. This, in turn, will help you highlight your brand story, build credibility, increase your conversion rate, and drive sales on the platform.

What Can You Do With Amazon EBC Services?

We’ve provided you with a brief introduction to Amazon EBC. Now, let's review its specific capabilities and advantages for your business.

1. Integrate Rich Content into Your Listings

People looking into your product are contemplating whether they should make a purchase. As an Amazon seller, you have to share all the necessary information they need if you want to increase the possibilities of conversion.

Amazon EBC offers ready-made listing templates which contain specific product descriptions for you to fill in. These templates help you determine your brand’s type of content style. Depending on your products, you may need more text than images and vice versa.

The difference between enhanced and non-enhanced listings is enormous. 

• A non-enhanced product listing has the usual Amazon listing format: product images on the left and descriptions on the right and below the product image.

• On the other hand, it is more like looking into high-quality infographics about a specific product with an A+ listing. There are more colors and visually appealing designs with EBC that can entice buyers.

You can also add a short video file to your EBC listings but don’t go overboard. Amazon videos are usually recommended to be less than a minute to maintain viewers’ interest.

2. Nail Your Brand's SEO

Since online consumers search for a product through a keyword, you must utilize those relevant terms and phrases in your content. Going for EBC services ticks many boxes in your Amazon Search Engine Optimization (SEO) to-do list. These are, but not limited to:

Reducing Bounce Rate	A+ Content minimizes the percentage of visitors who leave your listing without taking action.
Improving Conversions	Enhanced content communicates product value, building trust and improving conversion rates.
Addressing Technical Issues	EBC services address listing issues, such as optimizing text readability and image quality for a seamless customer experience.
Keyword Research and Application	A keyword-rich content attracts organic traffic and reaches target shoppers actively searching for products like yours.
Prevent Negative Reviews and Product Returns	Clear and detailed descriptions and enhanced images help set accurate customer expectations, reducing the chance of dissatisfaction and returns.

These strategies align your brand's position in search result rankings.

3. Improve Brand Recognition

Not only does an outstanding A+ listing help build brand awareness, but it also showcases what makes you unique! As you add more creative and customized touches to your listing, they will find you more reliable, credible, and fun to get to know. It can leave a long-lasting impression and encourage them to engage with your brand personally. 

More Important Information on Enhanced Brand Content

Now that you've learned about the benefits of A+ Content, we presume you're convinced to give it a shot. To further familiarize yourself with the program, here are some commonly asked questions answered for your reference.

Who is Eligible for A+ Content?

Only sellers and vendors approved under the Amazon Brand Registry program can acquire Enhanced Brand Content services. All accounts, including those in the Amazon Launchpad and Exclusives, are eligible if their products are registered. 

Amazon promotes a secure and safe environment for both buyers and businesses. By limiting the EBC access to brand-registered sellers, they can maintain the platform's integrity and prevent unauthorized sellers from misrepresenting products under a brand's name.

Is EBC Free or Paid?

Enhanced Brand Content offers free and paid options. Let's have a quick view of each.

• Free EBC: The availability of A+ Content within Seller Central means sellers can access this feature without additional cost.

• Amazon A++ or A+ Premium Content: An invite-only feature. You cannot join with the exact requirements like the free EBC. Amazon invites only massive brands with feature-heavy products. 

Understanding the differences between these two options can help sellers choose the best solution that aligns with their business goals and budget.

What Actions Are Considered Violations of A+ Guidelines?

Aside from the freedom to customize listings to your heart's content, Amazon EBC has guidelines for modifying your submissions. Avoid Amazon's rejection by knowing what it doesn’t want you to include in your content. Here’s a preview of some exclusions to remember:

• Referencing your company as a distributor or seller
• Providing contact information
• Playing cheap, using unnecessary promotional claims to get customers 
• Using trademark, copyright, or registered symbols 
• Including shipping details
• Low-quality and duplicated images that don't reflect the product you sell
• Reviews or quotes from 3P sources
• Warranty or guarantee mentions
• Errors in grammar, spelling, punctuation, and excessive use of bold and italics
• Web links
• Time-sensitive content
• Mentioning competitors, their products, or using their brand logos other than your own

These points also apply to the EBC video content policy.

How to Start Using A+ Content?

Here’s a glimpse of the step-by-step process to access A+ content:

Log into your Seller account and navigate the Advertising tab.

🡇

Find and click the A+ Content Manager option from the drop-down menu.

🡇

Click the Start Creating A+ Content button and choose a suitable template for your brand.

🡇

Fill out the required content details and click Create Module once you’re done.

🡇

Start working on your content layout, modules, and additional text and images.

🡇

Choose ASINs that will benefit from the A+ content you’ve created. Amazon can recommend some if you’re unsure which to select.

🡇

Review and submit.

Best Practices in Using Amazon Enhanced Brand Content 

Keep the following best practices in mind when leveraging A+ Content on Amazon:

• Focus on unique points: Prioritize your most vital points as a brand in your highlights. Your content should be benefit-driven. 

• Make it short and quick: Don’t make your content lengthy, even if you want to include all the essential information. Customers prefer shorter content that can quickly help answer what they need to know about your product.

• Be mobile-friendly: As of this writing, there are 6.92 billion mobile users worldwide today. It’s your chance to ensure mobile users have an excellent shopping experience.

• Proper image editing: Envision yourself as a customer when editing an image. Ensure your pictures, whether background or lifestyle images, are relevant to their needs and meet the platform’s size and quality requirements.

• Your best-sellers come first: Work on your best products, especially if you’re starting for EBC.

• Competitor check: See what your competitors are doing with their A+ content. If you realize they are outperforming yours, identify what makes them. Review customer feedback and use those insights to improve your product.

• Following a template is optional: You shouldn’t worry about filling out all the spaces provided on an EBC template. Amazon will adjust the template for you—no need to add more images or text when unnecessary.
  
• Consult with an Amazon agency: Tap into their knowledge and experience in EBC to thrive in the market. Skip the learning curves, and don't worry about starting with limited understanding. An Amazon expert got your back.

Seller Interactive: The Best Amazon Agency for Your EBC Needs 

Enhanced Brand Content might seem overwhelming to you initially, but take time to understand its potential in boosting your Amazon business. It offers a unique way to attract your target audience and differentiate yourself through compelling content. 

Using EBC for your Amazon business may require a learning curve. That’s where Seller Interactive excels. We specialize in providing comprehensive solutions in this area. Our expertise extends across various aspects of EBC, including content creation, image optimization, keyword research, and building effective SEO campaigns.

Here’s a preview of our other Amazon services for optimizing your presence and thriving in the marketplace:

• Seller Account Setup
• Amazon SEO
• Amazon Product Listing Optimization and Management
• Brand Registry and Protection
• Sponsored Ads Management
• Account Suspension Appeal and Reinstatement
• Reimbursement and Refund
• Product Launch
• Amazon DSP
• Wholesale Partnership Program
• Walmart Full Account Management

What are you waiting for? Book a call today.

The world wide web is governed by algorithms that rank all sorts of business content, from product listings to ecommerce websites. When selling on Amazon, it is essential to keep a good Amazon product listing ranking. To accomplish this, you must learn Amazon SEO and Google SEO for Amazon products to expand your viewers and increase your sales. 

Amazon search engine optimization (SEO) makes your store and products visible to searchers who intend to buy. On the other hand, Google SEO serves as your springboard to lead searchers with low buying intent to your products and encourage them to purchase. Although the two have different functions, they go hand-in-hand in helping your business grow.

This article will discuss the differences between Amazon and Google SEO and how to leverage both to run a successful business. So, keep reading!

Amazon SEO and Google SEO Differences

Amazon SEO and Google SEO are two entirely different concepts, and understanding the differences can significantly impact your eCommerce business. Let us explore the nuances of Amazon and Google SEO to help you optimize your online presence and boost your sales.

Algorithm

The set of rules and signals that Amazon and Google use to show search results differ. Many factors go into each algorithm, but let's discuss the most important ones. 

Google Algorithm

Google algorithm considers the following (but is not  not limited to) for a particular content to rank:

1. Keywords – Like Amazon, the primary ranking factor on Google is keywords. But in Google, the search terms heavily focus on providing information.
2. Backlinks – Google checks how many high-quality backlinks you incorporate in your content.
3. Clicks – Google pays close attention to the number of clicks your website receives. you can increase your visitors' click-through rate and engagement.
4. Bounce Rate –   In line with clicks, Google also considers the time a visitor spends on your site. Factors such as the page's loading speed of your page, content readability, and overall responsiveness influence how long a visitor stays on your site.

Amazon Algorithm – A10

Meanwhile, Amazon’s latest algorithm, the A10, considers the following (but is not limited to):

1. Keywords – Keywords govern the A10 with purchase intent. Include strategic keyword placements in your Amazon SEO strategy, such as in the product title, product description, seller name, and backend keywords.
2. Performance or Conversion – Unlike Google, sales are paramount for Amazon since it is the main function of the platform. Keep your product, store impressions, and click-through rates high to help boost organic and PPC sales.
3. Customer Reviews –  Amazon determines rankings by determining the quality and quantity of customer feedback and reviews.  
4. Sales History – Keeping a close eye on your product inventory is crucial to ensure uninterrupted sales. Running out of stock can halt your sales momentum and impact your rankings. Continue your store optimization and PPC to maintain and increase sales.

Keyword Focus

When optimizing for Google SEO, you need to focus on the following:

High-quality and relevant keywordsValuable content that keeps visitors engaged, informed, and entertained Strong backlinks to show authority and credibility Site structure and user experience that improves navigation and decrease bounce rate

With Amazon SEO, your primary concerns should be:

Accurate and engaging product titles, descriptions, and images Backend keywords that help Amazon categorize your products correctly Competitive pricing and positive customer reviews, which influence clicks and conversions

Amazon SEO and Google SEO are different from one another. Nevertheless, both require a well-optimized website or product page. To achieve that, check out the strategies outlined below for both platforms. Implement them into your Google and Amazon optimization.

Amazon SEO Strategies

To succeed in Amazon SEO, here are some techniques you can apply:

Finding Relevant Keywords

Keyword relevance brings the right buyers to your store. To find the most relevant keywords for your Amazon products:

1. Start by brainstorming and listing down terms associated with your product.
2. Focus on search queries your target audience likely uses when looking for products like yours. You can use free Amazon SEO tools to generate keyword ideas and see what people are searching for.
3. Analyze competitors' listings to identify popular search terms in your niche.

Short-Tail vs. Long-Tail Keywords

Know the difference between long and short-tail keywords. As the name suggests, long-tail keywords are longer than the regular one to two-word customer searches. They usually have lower search volume but can have high conversion rates, as they target customers who know exactly what they're looking for. For example, "noise-canceling wireless headphones for work."

Short-tail keywords are more general and usually consist of one or two words. They typically have higher search volume but may also have higher competition, making it more challenging to rank for them. For example, "headphones."

Strike a balance between targeting both types of keywords. Long-tail keywords can help you attract more qualified traffic, while short-tail search terms can bring higher visibility. Using keyword research tools may also help, as they readily show each keyword's search volume and competition level. Utilize this data to pick the best search terms for your store.

Strategically Placing Keywords on Product Titles and Descriptions

Your product title is the first thing a potential customer will see, so make it clear, concise, and contain the most relevant keywords. A well-optimized title can improve your product's ranking in Amazon's search engine.

Writing a compelling product description is just as important. Your description should accurately describe the product, its features, and its benefits concisely and accurately. Seamlessly input the ranking keywords you chose for your store. These words can help your listing appear on relevant and organic search results.

Taking Time and Precision Adding Keywords on Bullet Points and Details

Bullet points are a feature on the Amazon product detail page that makes the content layout more reader-friendly. This way, customers can easily understand your product features. Use relevant, concise, and informative bullet points to capture a potential buyer's attention.

The details section is where you can expound on the product features that you could not say in the limited space of the product description. This is an opportunity to emphasize any unique features or technical specifications further. Utilize the space to let online shoppers know why your product is worth every penny.

Optimizing Images and Videos

Genuine, high-quality images are crucial for showcasing your product's features and creating a positive impression. You should include photos that display your product from multiple angles and close-ups to highlight specific details.

A well-made video can also help customers visualize the product and demonstrate its practical benefits. Videos highly effectively showcase your product's functionality and advantages. Consider the loading time of the images and videos you upload.

You can create high-performing Amazon product listings that attract customers, drive sales, and boost your business by focusing on the key aspects covered in this section—product titles and descriptions, bullet points and details, and images and videos.

Check out how using this tool called PickFu can help you choose images that boost your sales:

https://www.youtube.com/watch?v=AVfKE0bZjuo

Leveraging Customer Reviews

Customer reviews play a crucial role in your product's success on Amazon. Positive reviews can help boost your product's visibility and increase your sales. Customer service and quality products make it easier for you to get positive reviews.

Initiate giving feedback by politely asking your customers to leave a review. Avoid appearing too pushy and offering incentives in exchange for one. Meanwhile, you should handle negative reviews professionally and learn from them to provide a better experience moving forward.

Generating Backlinks

While direct backlinks don't have the same impact on Amazon product rankings as they do for Google, they are still important. Creating high-quality content related to your products on external websites generates interest and drives traffic to your Amazon product pages. 

On-point anchor texts holding links to your Amazon page significantly increase traffic. Additionally, backlinks boost page clicks, which play a role in getting Amazon's favor for you to rank higher on the search engine results page.

Maintaining Good Conversion Rates and Sales History

The A10’s ranking factors primarily include store sales and conversion rate. Therefore, it is only crucial to optimize your conversion rates, ensuring your product listings are well-crafted to encourage buyers to click and perform a desired action (usually a purchase).

Keep an eye on your numbers to pinpoint best practices and points for improvement. Identify periods of high sales and replicate those conditions, focusing on pricing strategy, inventory management, and other marketing efforts.

Making strategic adjustments to your reviews, external links, backlinks, clicks, conversion rates, and sales history will help increase your product's rankings and performance.

Google SEO Strategies

Now you’re equipped with sufficient knowledge about the factors Amazon SEO focuses on. Let’s now move on to the Google SEO strategies you can implement. You can do this simultaneously with your Amazon game plans.

With effective Amazon search engine optimization, Google SEO for Amazon products can occur naturally, despite their differences. But to make the most of it, here’s how you can create content based on Google's algorithm:

Establish Your Business Website

Do you have a business website yet? If none, now’s the time to consider building one. Your primary intent in this move is not necessarily getting a sale but increasing the credibility of your brand and creating a springboard for Google searches and other search engines. This way, Google search users can easily find your Amazon page. 

A separate website also means an added platform for Amazon marketing strategies, backlinking, and ad campaigns. If you have a well-optimized website, Google will crawl into this authority and include you in the top results when people search for brands, topics, or products similar to yours.

To optimize your website for Google, refer to the following sections below.

Keyword Research

Google SEO focuses on keywords too. Through keyword research, you'll know which words to incorporate into your content as potential customers use them. Knowing the right keywords helps you create high-quality content, optimize your website structure, and enhance your online visibility. Consider short and long-tail keywords related to your products and ensure your website structure includes them wherever applicable.

Create High-Quality Content

The quality and relevance of your content are crucial to succeeding in Google SEO. By creating unique and substantial content, you can demonstrate expertise, authority, and trustworthiness, signals that Google values.

With the many listings and competitors selling the same items as yours, make sure not to create content that just copies others. Highlight your selling point, and always keep your description factual. Consider creating a blog as part of your SEO strategy, where you can write informative and educational articles, share industry news, and engage your audience.

Here’s a quick look at the different types of content you can create for marketing off Amazon:

https://www.youtube.com/watch?v=WqMOkD9h_NM

Optimize Website Structure

Your website structure is not only for aesthetics but a factor influencing the website’s appeal to an average web user and Google’s algorithm. A well-structured website makes it easy for Google to identify and organize your content, making it more visible to your target audience.

Put yourself in your site visitors' shoes to organize your categories and subcategories as human-friendly as possible. Use descriptive headings and meta tags, and meta descriptions that include relevant keywords, and optimize your images and videos with alt tags that contain keywords. Also, ensure your site is mobile-friendly, as Google considers it a ranking factor.

Incorporate Snippets and Structured Data

Snippets, such as featured snippets or rich snippets, provide concise and valuable information directly on the search engine results page (SERP), making it more likely for users to click through to the website. 

Websites can increase their chances of being featured in search results by optimizing content to be snippet-friendly, such as answering commonly asked questions or providing clear and concise answers. 

Structured data, on the other hand, helps search engines understand and interpret the content of a webpage better. By implementing structured data markup, websites can provide search engines with valuable metadata about their content, such as product information, reviews, event details, etc. This enables more relevant and comprehensive search results for users. 

Get Backlinks

Quality links from other websites to your own determine whether your site will be on the first page of search rankings. Backlinks prove that users see your website as relevant, credible, and reliable.

Some ways to achieve backlinks include networking and collaborating with other industry influencers, publishing guest posts, and asking for backlinks from existing partners or customers. Nevertheless, backlinks should also come from reputable sources to avoid tainting your reputation.

Enhance User Experience

User experience (UX) is a significant driver of SEO. Google's algorithms prioritize websites that offer users a seamless and positive browsing experience.

Make sure your website loads quickly. Think well of your website's navigation and functionality. Use clear and concise calls to action and optimize your product pages with high-quality images, videos, and descriptions. Make the checkout process as smooth as possible for a seamless purchase.

Master Google SEO for Amazon Products With Seller Interactive

Google SEO for Amazon products and Amazon search engine optimization can work separately or together depending on your Amazon SEO strategy.

Focusing on Amazon search engine optimization is advisable for a beginner in eCommerce, so you can understand the workings of Amazon SEO first and increase your sales before moving to Google.

Once your product starts ranks high and generates customer reviews, optimize for Google SEO. Use it to increase your visibility to non-Amazon users, boosting brand awareness and marketing capabilities.We at Seller Interactive can help you with both Google SEO for Amazon products and Amazon search engine optimization. Call us to get started.

As a new seller, you might get overwhelmed with Amazon policies and guidelines when creating ASINs. It is too overwhelming that you're tempted to skip reading it altogether. Unfortunately, this approach might get you into trouble, and you may get an Amazon ASIN suspension.

Amazon ASIN suspension may have different causes, and unfortunately, a simple Amazon SEO optimization can't fix it. It would be best if you investigate deeper to know the suspension's root cause since Amazon will not provide specific information regarding the suspension notification. 

This is why it is crucial to know the fundamentals of ASINs, the marketing best practices for ASINs, and how you can be suspended because of creating ASINs. This guide will cover these, plus how to open an Amazon account after suspension and other Amazon suspension help tips.

ASIN: Definition and Importance

ASIN, which stands for Amazon Standard Identification Number, is a 10-digit alphanumeric code that Amazon assigns to every product in the marketplace. It is Amazon's unique identifier for tracking inventory.

Why is it important? ASIN has a valuable role in order fulfillment, specifically picking and shipping. Amazon uses it to track and find products on its website and warehouses, respectively. With ASINs, customers can find the exact product they are looking for. This is how vital an ASIN is to both sellers and buyers.

How to Get an ASIN

To get an ASIN, check if it exists in the Amazon catalogue. As a rule, only one ASIN and product detail page per product exists. Otherwise, Amazon will merge them into one.

The easiest way to check is by entering the ASIN in the search box and looking at the Product Information on the product detail page and the URL of the said product, as shown below:

Try at the Add a Product page of your Seller Central account. On the said page, Amazon will ask you to search Amazon's catalogue first. You may create a new product listing if it returns no results.

However, if you have a long list of ASINs, using an ASIN lookup tool is better.

What Happens if the ASIN Does Not Exist?

Two scenarios may happen after your search: whether the ASIN exists or not. If you're selling a new product without an ASIN, then you may create your ASIN. This is also applicable to private label sellers and brand owners.

For new ASINs, you need to register your product first in GS1-US to have a GTIN (Global Trade Item Number) like UPC (Universal Product Code) and EAN (European Article Number). Amazon will find these codes when you're making an ASIN.

For existing ASINs, go to the Results table and click the “Sell Yours” button to start offering your product under that listing. You may also ask permission first by clicking on Request Approval. Remember that you will share this listing with other sellers who offer the same product.

Reasons for Amazon ASIN Suspension

Generating an ASIN looks easy, but that 10-digit code can get you into trouble when incorrectly done. Here are the instances that can lead to an Amazon ASIN suspension:

Duplicate ASIN Creation

Alright, what did we tell you? Check first if the ASIN exists. What if it was an honest mistake? Regrettably, Amazon is not lenient to this type of offence. Moreover, it is clearly stated in their ASIN creation policy as illustrated:

ASIN Variation Misuse

Variations in a listing occur when a product comes in different colours, sizes, or other characteristics. This is also called the parent-child relationship. You may get an Amazon ASIN suspension notification for the following reasons:

• You've added a child variation under a parent product, which is not its true variation. 
• You've modified the parent's product detail page to remove its children.
• You've added a multi-pack variation that the manufacturer of the parent product doesn't create.
• You've listed bundles under the same manufacturer.

Expired Products

You should also check out product expiration dates. Topical and consumable products for humans and animals must have an expiration date stamped on them. If you forget to put an expiration date on your products, Amazon might refuse your inventory at the fulfillment centers or suspend your account. Amazon allows only a specific shelf life duration for products stored in their warehouses.

Inauthenticity

Ah, the most classic Amazon ASIN suspension reason. Fake or counterfeit products are a major pet peeve in the Amazon marketplace. The online retail giant has a particular page for it. They even have programs like Amazon Brand Registry and Amazon Project Zero to eliminate counterfeiters in the platform.

However, sometimes, it isn't the seller's fault. It could be the manufacturer's wrongdoing because they make fake or knock-off products. Practice your due diligence as a seller in researching and choosing the right supplier.

Safety Concerns

Product safety issues against Amazon were all over the news in 2021. In a Wall Street Journal investigation, thousands of products for sale on Amazon were declared unsafe, mislabeled, and banned by federal regulators and agencies. 

You should be aware that Amazon doesn't tolerate selling products that may cause harm to the customer.

How to Open Amazon Account After Suspension

There is no other way to do this but through an Amazon seller suspension appeal letter. No shortcuts. No warnings.

After receiving the Amazon ASIN suspension notification, you must thoroughly investigate the problem's root cause. You can't just request Amazon to reinstate your ASINs or account immediately. What you should do is redeem yourself and acknowledge your oversight.

Here’s how to write an Amazon seller suspension appeal letter effectively:

1. Identify the root cause. Amazon won't give away the specifics of your suspension, so it is up to you to find it out.
2. Own up to your mistakes (even if they are not entirely your fault). In your letter, say that you acknowledge your errors and will resolve them immediately.
3. Draft the immediate corrective action. What can you do at the moment to rectify the error? How will you appease the customer to keep them happy?
4. Draft the preventive, corrective action. It is the long-term solution to prevent the root cause from happening again. Remember that it should not sound like mere suggestions. These should be concrete solutions to improving your business practices and abiding by Amazon's rules.
5. Suppose Amazon asks something from you, like invoices or proof of identification, to provide them with what they want. Or if they instruct you to delete the ASINs or listings in question, do it ASAP.

Amazon Marketing Best Practices for ASINs

Do you want to prevent future listing suspensions? Amazon compliance is the key. From not selling restricted products and minimizing customer and counterfeit complaints to following the tips below, you can say goodbye to receiving an ASIN suspension notice and keep the reinstatement process on the trunk.

Amazon SEO Optimization

Optimizing your listings will not only improve the ranking of your products. It is also a way to check if anyone alters them. Moreover, ensure they are in the correct category and don't have any duplicates.

Register in Amazon Brand Registry

It is an Amazon program to help sellers have control over their listings and ensure the listing's information is correct. Brand Registry also allows you to use Amazon marketing services.

Monitor Customer Reviews

Sometimes the clues are in the negative reviews left by your customers, but only if you've been proactive. Ensure you address them quickly and keep Amazon from finding out first. 

Comply With Amazon’s Invoice Requirements

Never misplace your invoices or receipts! Always ask for them when ordering inventory from your supplier. Each invoice must contain Amazon's requirements, like invoice date, supplier and buyer information, unit description, and quantities. Note that Amazon doesn't accept delivery reports, commercial invoices, purchasing lists, contract documents, or order confirmations.

Don’t Sell Fake Products

You can do this by sourcing your products from reliable suppliers. Sometimes, the manufacturer itself is the cause of the problem. On your part, don't be tempted to offer knock-offs due to the lower price. Always prioritize quality over easy money.

Monitor Your Account Health

As Amazon explains, this page provides your account's compliance with Amazon's performance targets and policies. Make it a habit to monitor this page regularly. Also, keep track of the Seller Performance notifications you receive. It would be better to assign a separate folder to your email, where you can save it for future reference.

Amazon's TOS Strict Compliance

You've agreed to this before signing up, right? Make sure you understand and comply with each policy. Also, follow Amazon news and keep updated on any changes or new rules.

Let Seller Interactive Assist You With Your Amazon Account

Amazon ASIN suspension is a severe violation of Amazon's policies and guidelines. As a seller, you are responsible for knowing the basics of ASINs and their management. Even an accidental ASIN duplication may put your business at risk. 

If you need Amazon account suspension help, don't hesitate to ask trusted Amazon consultants. Save your chance of reinstatement and send only the best Amazon seller suspension appeal letter crafted by an experienced third-party agency. Seller Interactive has a team of expert Amazon consultants willing to help and guide you on how to reopen your Amazon account after suspension. Contact us today.

Customer account suspension isn't a rare occurrence on Amazon. As one of the biggest names in the industry, Amazon trusts its buyers to maintain the platform's integrity. If Amazon detects any misconduct or violation of their policies, it may get your account suspended without warning.

Amazon account suspensions can cause great inconvenience if you rely on Amazon for your business or personal shopping. To get your suspended account reinstated, you need to take specific steps. This article aims to provide an easy-to-follow guide on how to get your Amazon account back after suspension.

Amazon Account Registration: Can You Have Both Buyer and Seller Account at the Same Time?

Yes. You can create an Amazon seller account and a buyer account simultaneously by opening a buyer account first, and then, later on, opening a seller account. To start your Amazon business from a buyer account, you just need to click the "Sell Yours Here" button and complete the following Amazon requirements:

• Credit card number
• Bank account number
• Government-issued ID
• Tax information
• Phone number 

Having a linked seller and buyer accounts is convenient. However, there are disadvantages and one of which is Amazon account suspension. On Amazon, even if you have been a good seller, your reputation as a buyer may be the root cause of the problem. Let’s talk about this more in the next section.

How Amazon Suspends an Account

Amazon maintains and monitors millions of accounts daily, regardless of the type. The online eCommerce titan utilizes the power of A.I. to handle some of its operations—mainly account checking and suspension.

Account checking is a sophisticated system that can screen those with multiple accounts under a single name. Thanks to the user data that Amazon collects, this complicated job is made easier. 

In case you didn't know, here is the information Amazon gets from you aside from those stated above:

• Basic account information like name, age, address, contact number(s)
• Payment information
• I.P. address
• Content of reviews
• Content of the emails you send to your customers
• Documents regarding identity, like Social Security and driver's license
• Credit history
• Device's location
• Phonebook or email address contents

Why Amazon Account Suspension Happen

Although the previous list is quite intrusive, it is one of Amazon's ways to weed out offenders. How would you know if you violated Amazon's terms and conditions? Here are some of the common violations:

1. Use of unverified gift cards
2. Gift card high denomination or volume balance
3. Country location is on Amazon's fraudulent blacklist
4. Incomplete account information
5. Mismatched information
6. Randomly modifying your billing and shipping address
7. Using different locations and I.P. addresses to log in
8. Using a stolen or hacked credit card on your Amazon account
9. Using a borrowed credit card linked to a suspended Amazon account or bad credit history
10. Leaving obscene, threatening, defamatory, or fake reviews
11. Making too many returns without a justifiable reason
12. Sharing account and payment information with your friends and family, which they also use to open another Amazon account
13. Not using your device to log in to your account
14. Allowing a friend or family member with a suspended account to use your device
15. Using a suspended buyer or seller’s account
16. If your buyer and seller accounts are linked, Amazon will suspend you once you attempt to create two or multiple seller accounts. But take note that you can have several buyer accounts.

What are the consequences of a suspended Amazon buyer account? Besides the fact that you won't be able to access it by any means, you will also lose your balance. Amazon prohibits you from using its services and accessing its affiliate sites. Moreover, your refunds and returns won't be processed.

Sadly, when you receive the dreaded suspension email from Amazon, its content will not specify what offence you committed in detail and how you can solve it.

How to Know if the Suspension E-mail is From Amazon

Before you get cranky, determine if it's a legit suspension email from Amazon. It might be a phishing attack to steal your personal and credit card details. Amazon may contact you via email, phone, and SMS. Here are things you should remember:

• The email address format is "@amazon.co.ca/.uk/.fr/.de/.com/etc."
• Amazon will never:
  • Ask for your personal and/or payment information
  • Request you update the payment information not linked to your Amazon order
  • Offer you a refund without a valid reason
  • Ask for payment outside Amazon's website
  • Ask for remote access to your device
  • Ask for any sensitive information like passwords

If the email follows the guidelines above, then it's without a doubt that you have received a genuine suspension email from Amazon. It may have this format:

This disheartening email doesn't only prevent you from ordering but also affects your reputation and sales as a seller. Luckily, Amazon allows you to reinstate your account, but you must do it correctly.

Tips When Getting Your Amazon Buyer Account Reinstated

It's hard to keep your cool, especially if you're about to lose your source of living. But try to stay calm and level-headed. Conversely, don't ignore the first email you've received from Amazon. The moment you receive that email, please take note of the following:

Now, when attempting to recover your account, answer the following questions to help you with your Amazon suspension:

• What is the root cause of the problem? Remember: Admit your mistakes and apologize for them.
• What steps shall you take to resolve the issue? Create a plan of action (POA). Suggest proactive steps.
• What actions will you take to prevent it from happening again?

You may use the examples above to outline your Amazon reinstatement letter. At the end of the email, write a polite call to action stating your request to reinstate your Amazon account. 

After you send your appeal letter, do the following:

• Be patient and wait for a reply. 
• Don't spam Amazon with status requests. 
• If you've been successfully reinstated, send a thank you letter and repeat your promise that you will do better to avoid any issues.

Here's a sample format of a successful Amazon reinstatement letter to lift your spirits:

How to Avoid Amazon Buyer Account Suspension

Don't be a victim of "what if's." In case you haven't been a recipient yet of an Amazon account suspension email, follow the tips below to prevent suspension:

1. You may use Amazon services from other countries except in the USA.
2. Purchase costly electronic devices with your credit card, but not frequently.
3. Use a gift card for cheap orders.
4. Don't store or "bank" gift cards.
5. Avoid using gift cards for phones, laptops, or other high-end devices.
6. If you plan to order very often, upgrade to an Amazon Business account.
7. Don't use virtual credit cards and prepaid credit cards.
8. Complete your registration details.
9. Cancel your order immediately if your payment using a gift card is still pending after five hours.
10. Don't use multiple shipping addresses.
11. Don't use your buyer account to purchase items in bulk. Amazon will suspect that you may resell them.
12. Use only your credit card, whether it's for a buyer or seller account.
13. Don't open multiple seller accounts.
14. Open a separate seller account. Don't link it with your buyer account. Use different payment and shipping information if necessary.
15. Read and review Amazon security and privacy policies.

Amazon Buyer Account Suspended: How to Get It Back

In a nutshell, you can't secure your Amazon account by how many orders you have had, being a member of Amazon Prime, or the number of your buyer accounts. What matters is you abide by Amazon's house rules to avoid suspension. Start by developing and maintaining consistent and trustworthy buyer and seller behavior so you won't get an Amazon suspension letter. Do you need help in getting your Amazon buyer or seller account reinstated? Don't delay it further! Contact Seller Interactive and let our Amazon account specialists help you with your Amazon account suspension.

Many sellers love seeing their Amazon listings on a desktop screen due to ease of navigation and larger screen real estate. You might share this preference. But have you tried visiting your listings on a mobile device? It’s worth considering, as the transformative impact of Amazon mobile optimization can’t be underestimated.

If your listings don’t make a good impression on the millions of mobile users, it’s time to up your game. Sure, desktops and laptops are invaluable, but tapping into the potential of mobile devices can truly strengthen your brand identity. Otherwise, you risk missing out on a remarkable surge in mobile commerce or m-commerce.

By embracing mobile listing optimization, your product listings can captivate and engage a vast mobile audience, paving the way for success in the ever-evolving digital landscape. Let’s explore the impact of mobile optimization on your product listing and break free from the limitations of the desktop experience.

Why Is a Mobile-First Listing Important?

It may seem useless to switch all your listings into a mobile-friendly format. But the truth is, adopting a mobile-first approach is far from a waste of time. It’s highly crucial for the following reasons:

#1: The Rise of Mobile Usage

Insider Intelligence predicts m-commerce sales to reach $534.18 billion in 2024. This substantial figure reflects the growing number of online shoppers who favor the convenience of mobile shopping, as it allows them to save valuable time.

With such a significant market share attributed to mobile usage, it becomes apparent that neglecting mobile optimization is a missed opportunity. Amazon sellers must start positioning themselves to capitalize on this lucrative market segment.

#2: A Drop in Desktop Users

The number of desktop users is witnessing a steady decline, and this shift is not confined to any particular demographic or industry. It’s a widespread trend across various segments of society. From tech-savvy millennials to busy professionals and even older generations, mobile phones have seamlessly integrated into everyday life.

We’re not implying that desktops and computers have become irrelevant now. They still do, but this decreasing trend in user behavior emphasizes that it’s no longer sufficient to focus solely on desktop optimization. You must also prioritize mobile optimization to meet your target audience's changing needs and preferences.

#3: Product Ranking on Search Engine

Search engine algorithms, including Amazon, place a high value on mobile-friendly listings when determining search rankings. Through optimization for mobile devices, you enhance your visibility in search results. Search engines recognize and reward the user-friendly experience you provide to mobile users.

Improved visibility in search results translates into higher organic traffic to your product listings. It increases the chances of attracting the attention of potential customers who are actively searching for products like yours. 

#4: Abandonment Issues

As more users rely on their mobile devices for online activities, their expectations for seamless and intuitive mobile experiences continue to rise. Frustration sets in when mobile shoppers encounter non-optimized websites or product listings that are difficult to navigate, slow to load, or display poorly on their screens.

This setback often results in higher bounce rates, where users quickly leave the site or listing without taking the desired action, such as purchasing. The inconvenience and dissatisfaction can also deter users from engaging further. Hence, the need for mobile optimization.

Hierarchy of Content for Stellar Mobile Product Listings

Responsive design, or desktop design, necessitates technical and web expertise. You must know how to modify CSS (Cascading Style Sheets) scripts to achieve the desired format and keep compatibility across different devices. You also need back-end access to Amazon’s website to implement and optimize the design for users. 

A mobile-first approach is more appropriate at this point. So, let us stick with the mobile-first design strategy. But first, it’s essential to understand the hierarchy of content presentation on mobile listings. Take note of this to decide which areas need improvement. 

https://www.slideshare.net/Outgive/seller-interactive-the-anatomy-of-a-winning-mobile-product-listing-on-amazonpdf

Amazon Mobile Optimization: 8 Amazon SEO Tips for a Mobile-Friendly Product Detail Page

Now that you have identified the critical areas of Amazon listings, the next step is to ensure that every element is optimized to cater to mobile users' browsing habits and preferences.

Here are Amazon SEO tips you may apply to create a superior mobile-optimized store experience for potential customers.

Tip 1: Optimize Titles

Amazon only displays the first 80 characters of the title. This limited space requires you to create a descriptive title that captures the essence of your product while inserting your primary keyword. So, how will you make the most out of it?

• Avoid using special characters. Stick to alphanumeric characters to maintain a clean and professional appearance.
• Conduct thorough keyword research to identify your product category's most relevant and high-performing keywords. Use these keywords strategically within the limited character count to optimize your title for search visibility and customer appeal.
• Product titles should also be persuasive, so better write a title that customers can easily understand. You may use the template below.

Brand + Keyword + Benefit + Feature

With these factors in mind, you can enhance your product’s discoverability, grab customers’ attention, and ultimately boost online sales on Amazon.

Tip 2: Enhance the Images

Make your product image visually captivating and clickable. Aim to evoke an emotional response that resonates with potential buyers to make your product more relatable. Remember: images are the second element buyers encounter in your listing, so you must maximize their impact.

https://www.youtube.com/watch?v=fvkidxg4N-Y

Tip 3: Utilize A+ Content

Enhanced Brand Content, now known as A+ content, is a valuable feature Amazon offers. It allows sellers to enhance their product listings with additional visual elements such as comparison charts, high-definition videos, FAQs, and more.

To access A+ content, an Amazon seller must sign up for the Amazon Brand Registry. This registration process lets you tell your brand's story and communicate how your product can address your customers' pain points.

How will you make your A+ content more informative?

• Use the Standard Text Modules: Provides detailed product descriptions, highlights key features, and explains the benefits of your product. 
• Product Description Text Modules: Delves deeper into the specific product features, including technical details, usage instructions, and other relevant information.

The text must be concise. If you want to use hero images, make the text big, bold, and readable. 

Tip 4: Polish Your Product Description

Unlike on the desktop, the description appears before the bullets. It would be better to put equal effort into improving both elements.

• Your description’s first 200 characters must be informative and catchy, as it’s only first shown on mobile. The rest of the description is only revealed when the buyer clicks the “Show More” or “See More” buttons.
• Make each character count by highlighting the unique selling points that make you stand out from your competitors. 
• Mention the answers to your customer’s most pressing questions in the Q & A section.

Use this chance to point up your brand’s narrative in the platform and convince buyers to choose your product over others.

Tip 5: Improve the Bullet Points

On listings for mobile view, only the first three bullets are shown. This is why you should mention only your product’s most essential benefits.

• Each bullet point and the entire listing content must be scannable. Some people only like to skim and not read. 
• Create an emotional impact that can draw buyers to your listing and compel them to click the “Buy Now” button.

These will make it easier for many customers to quickly grasp your product’s value.

Tip 6: Provide Product Information

You list your product's Technical Information and Additional Information in this part. It is a straightforward approach to showcase the most important information about your product without elaborating on each item.

All the information from this section will also help sell complicated and technical products such as gadgets or appliances. It offers a detailed categorization of what your product is about.

Tip 7: Create Amazon Video Content

Most customers shop when they can see and understand a product in action. That's why incorporating video content into your Amazon mobile product listing is a powerful strategy to connect with your target audience and build identity.

Examples of video shorts are how-tos, instructional, unboxing, or lifestyle concepts. Don't just blabber about the fantastic features of your product. Instead, consider customers' questions and address them, especially when comparing your product to your competitor's.

Tip 8: Manage Customer Reviews

Unfortunately, only the first three reviews can be shown on mobile. Amazon curates these reviews based on their helpfulness and recency. If the buyer wishes to view more, they have to click a button to do so.

If you think it’s a hassle, this is where effective Amazon optimization services can help. You can manage your reviews, especially the negative evaluations. And did you know that your comments are not displayed on mobile?

Yup, mobile users can’t read your rebuttal against negative reviews. What is the way around this limitation? It’s simple. 

• Use the product listing's Q & A section, product information, bullets, and description. From there, you can offer detailed explanations, address concerns, and show the positive aspects of your product, even without direct address to negative feedback.

Make Your Listing Mobile-First with Seller Interactive

We hope that this post convinced you to implement a mobile-first design strategy. If you are at a loss, try hiring a third-party company that offers top-notch Amazon optimization services. Rest assured, optimizing your product listing for mobile can boost conversions, increase product discoverability, and enhance the overall customer experience.

Do you want a mobile-first listing that delivers results? Seller Interactive offers a first-rate Amazon listing optimization service! Our team of experienced consultants is willing to help you in this intricate ecommerce platform, from account management to SEO.

Book a discovery call today.

The wholesale business is a lucrative venture if done right. One of the ways to keep it profitable is through the wholesale model of Amazon. If you want to be an established and stable seller in the Amazon marketplace, start as a wholesale seller with Amazon FBA to fulfill your orders. 

However, one of the challenges in this type of business is finding Amazon FBA wholesale suppliers. There are plenty of suppliers, but how can you be sure that you've sourced the right one? 

In this article, we will learn about a good wholesale supplier's traits and how to find suppliers to jumpstart your wholesale business. 

How Can You Replenish Your Inventory?

You have two options, either retail arbitrage or wholesale. In retail arbitrage, you will buy low-cost products from brick-and-mortar retailers, then resell these items on Amazon at a slightly higher price. Since you are buying from a retail store, you can't purchase as many products as you want. 

On the other hand, the wholesale business model lets you purchase bulk orders for huge discounts. You can resell these products as individual units on Amazon. Moreover, finding wholesale suppliers lets you browse their catalogs to find additional profitable products you can buy in large quantities. 

Given that they came from the manufacturer, you don't have to worry about replenishing your stock repeatedly.

Amazon FBA business + selling wholesale products seems a promising e-commerce venture. The tricky part is to find wholesale suppliers that are legitimate and reputable.

Sourcing Wholesale Suppliers For Amazon FBA Sellers

Let's look at the ways how to source Amazon wholesale suppliers below:

Google

If you're looking for a supplier for your Amazon business, Google can be a great resource. Start by searching for the products you're interested in selling, along with keywords like "wholesale" or "supplier." 

This should give you a list of potential suppliers to investigate further. Take the time to read through their websites, reviews, and pricing information to get a sense of their reliability and suitability for your business. 

You can reach out to other Amazon wholesalers in your network to get recommendations for trusted suppliers. Ultimately, finding the right supplier is key to the success of your Amazon wholesale business, so research and evaluate your options carefully.

Industry Trade Publications

Your newly found Google tricks would be helpful from here on. Subscribe to every magazine that targets wholesale distributors in your industry. 

The easiest way to do this is to search for the publication's website. Once you find it, try to subscribe to their online newsletter and blogs.

Trade Shows

Trade shows are the gathering of buyers and sellers from different industries in one place. You can stay updated with industry news and connect with big brands or suppliers. 

Usually, wholesalers present their products at stalls or exhibitions; hence, you can check them out. Attending these kinds of events opens you up to various opportunities, such as meeting like-minded people and networking. 

No more setting an appointment and waiting for weeks because you're already meeting them in person. A face-to-face discussion is much better than cold-emailing them. You're also talking with the original resource person, thus eliminating false information you might get on the web.

Private Label Manufacturers

These are third-party manufacturers who produce their customers' products. Private label manufacturers are like outsourcing companies, so don't be confused if you stumble upon a private label manufacturer who is also the actual wholesaler.

Wholesale Directories 

Another way of finding trustworthy suppliers is through online wholesale directories. The most popular is Worldwide Brands and SaleHoo.Worldwide Brands has more than 16 million products on its database. They have contact details of suppliers from different industries across the globe. Their list is updated weekly, and you must pay a one-time fee to get in. It also has a "scam protection" feature that veers you away from fraudsters.

On the other hand, SaleHoo maintains more than 2.5 million products. They have this "supplier review system" and no minimum order quantities (MOQ). You can also connect with more than 8,000 leading wholesale suppliers. You can choose between an annual fee or a lifetime fee to start sourcing.

Here are other wholesale directory suppliers you may want to try:

• Liquidation
• Big Lots
• Esources
• The Wholesaler
• Price Master
• The Wholesale Forums
• Tuesday Morning

Online B2B Wholesale E-commerce Websites

B2B wholesale websites behave like Amazon, but its customers are online retailers and wholesale sellers that want to purchase products in bulk. You don't have to initiate contact with suppliers because it is an online marketplace, and you can buy directly from them. Examples are Alibaba, DHgate, Amazon Business, eWorldTrade, and Global Sources. Here's a list of the best wholesale websites out there if you want to know more.

8 Things To Consider To Find The Best Amazon FBA Wholesale Supplier

Look for a Reliable Supplier That Has a Good Reputation

Usually, a wholesale supplier that works with Amazon sellers and those who work for manufacturers or brands are more reliable. Why? Aside from having better communication and diligence, they know the common problems and mistakes in their industry because of their experience. This allows them to avoid those errors, increasing your chance of success.

For example, suppose you're selling insulated tumblers and already have your design. Your manufacturer might suggest changing some components or packaging to make your products more cost-effective or high-quality. 

They can also recommend some upgrades or what they think will make your products stand out from those sold in the current market—all of these thanks to their experience with the same products!

Consider How the Supplier Measures up Against Your Requirements

List down the quantities of what you think are the best wholesale suppliers for your business that will meet your specifications. 

Which color options do they offer? Do they do direct shipping, and how long does it take? What are their payment terms and their quality control procedures? These things will help narrow down your options, so choose wisely.

You shouldn't alter your product standards to what your supplier can only give you. If you've encountered this situation, it'd be better to consider a different supplier than settle for the next best one available. 

Always Ask Questions to Your Prospective Supplier Before Making a Deal

Remember, you're not just buying goods from your manufacturer. You are also entering into a long-term working relationship, so it's essential to ask about the things that will affect your ecommerce business, like their storage capabilities and where the supplies will come from. 

Make sure you understand what they can offer and note any hidden fees or charges before your closeout deals. 

In line with this, large wholesale suppliers for Amazon sellers' suppliers should have an agreement or contract. This sets down clear terms and makes everything easier, especially when problems arise so everyone knows where they stand from the start!

Compare Prices Between Different Suppliers to Find the Best Deals

Since most wholesale Amazon sellers suppliers will offer you the same products, it's crucial to find out about their pricing or offers of bulk discounts. This is so you know who can get the lowest possible wholesale prices. It's also vital that you pay your supplier promptly if business is good.

It is best to foster a good working relationship with your supplier so you can get competitive prices or negotiate with them to lower the minimum order quantity. This is helpful if you're working on a tight budget. 

Never underestimate how a good working relationship can affect your relationship with your suppliers!

Ask for References From Other E-commerce Sellers Who Have Worked With the Supplier Before

One of the best ways to find out if you have reliable suppliers is to ask other online sellers that employ their services. Ask questions about wholesale pricing, if they have quality products, and their delivery lead time to ensure that you have a consistent supply chain for your business.

Reading reviews about a manufacturer is very helpful, especially if it's your first time sourcing supplies from them. A huge chunk of your business lies in how well your supplier performs and delivers their work, so ensure you screen them thoroughly before signing a deal with them!

Check if the Manufacturer or Supplier Is Certified and Licensed

Before doing any deal, always check that your supplier is registered and has all the licenses required by law to operate because this shows that they are legit. Sometimes looking into their history and background would help, because it's best to be safe than sorry. 

You should also check if your supplier is insured. This will protect you and the supplier from liability should something happen while handling goods or exchanging information/financial transactions between the two parties.

Get a Sample of the Product Before Placing an Order With Them

You can never be too careful when looking for suppliers. It's best to get a product sample before placing an order. This ensures that both parties are on the same page since they will only have to dispatch goods once you're fully satisfied with what you've seen.

This way, you can avoid complications. You're not only dealing with substandard inventory if these are produced incorrectly; you're also left with lost time and money.

They Communicate Well

A wholesale supplier that communicates well usually means they are more organized. This results in a better supply chain flow which means faster deliveries and higher productivity for your business. 

Good communication also reduces the chances of errors happening in your orders. Your supplier should be up to date with changes in trends, styles, and colors. This ensures maximum profitable product appearance appeal when it finally reaches your Amazon customers.

Final Thoughts

One of the factors in building a successful Amazon business is finding the right supplier. This is how you will replenish stock and provide your customers with high-quality products, which you will source from your chosen supplier. 

An effective Amazon FBA wholesale can also help you scale your business because it saves time, money, and effort in fulfilling orders. In this way, you can concentrate on your business's core functions and stay on top of the competition.
If you decide to make a wholesale account today, have a solid team with you. At Seller Interactive, we take pride in our team of Amazon experts who can help manage your business and maintain a good profit margin. Book a call with us and start your wholesale selling journey today!

Thou shalt not disrespect the catalog. 

These are important words to live by as an Amazon seller if you want to avoid account suspension. The Amazon marketplace is developed with the customer in mind. That's why the "Earth's most customer-centric company" kicks out sellers who violate the ASIN (Amazon Standard Identification Number) and Amazon variation policy. 

Don't worry; we will teach you how to prevent an Amazon suspended account because of unintentional variation and ASIN violations and share tips about creating an Amazon suspension appeal. 

Understanding Variation Listings and Amazon Account Suspension

Before going anywhere near an Amazon suspension discussion, learning the ins and outs of Amazon variation listings is crucial. By knowing the boundaries of the policy, you can avoid unintentionally violating it and understand how you may have abused it (in case you did).

What are variations for, and when can Amazon sellers effectively use them without breaking Amazon’s rules? 

💡 Variations, also called as parent-child relationships, are sets of products closely related to each other, differing only in specific product characteristics such as size, color, etc. 

Sellers must also be familiar with the following terms and relationships to understand the variation system further:

• Parent product or parent listing - refers to the general non-buyable category under which all child ASINs or products fall.
• Child products or child listings - fall under the parent product category. These are related buyable items with unique ASINs.
• Variation theme - shows how each child product differs from each other. While single-variation theme categories are most common, two-variation themes are also accepted for some products (e.g., size-color theme).

Sellers and customers both benefit from the variation listing system. The parent-child listing allows interested customers to browse products easily, improving their online shopping experience.

On the other hand, multiple variations of a product can boost the visibility and traffic in a seller's store, resulting in increased sales and conversions.

The variation model can also be a cost-effective way to offer multiple child ASINs. Here’s a wonderful example of a brand called My Daughter Journals that used personalization for low-cost variations:

🚫 However, it is important to follow Amazon's guidelines for creating variations and avoid resorting to duplicating listings. While parent-child listings benefit both parties, abusing this feature can lead to severe consequences. Variation manipulation is one of Amazon’s big no-nos.

How Variation Misuse and Duplicate ASINs Result In a Suspension

You can mess up your Amazon product listings in many ways, including duplication. According to Entrepreneur's article, this may happen "if the same item is accidentally listed twice under two different ASINs."

Technically, Amazon only requires a single ASIN per unique product. So ASIN duplication can lead to poor customer experience, the retail giant’s ultimate pet peeve.

Aside from duplication, here are other actions that are considered violations of the Amazon variation policy:

• Adding an incorrect variation under the ASINs you created.
• Adding products that are different from the parent ASIN or variation family.
• Editing the parent product’s detail page so it won't match its children.
• Adding multi-pack variations that aren't manufacturer-created to an already existing parent.
• Adding multi-pack children by bundling two or more of the same manufacturer products.
• Adding newer product versions or models of the parent ASIN.

As stated in Amazon's ASIN Creation Policy, creating a new ASIN based on an existing product listing or committing misuse of variations may result in an Amazon suspended account or removal of your selling privileges. When this happens, you have no choice but to file an Amazon suspension appeal.

Steps and Tips for Filing an Amazon Suspension Appeal

Just in case you've got an Amazon Vendor Central suspension notification (or Amazon Seller Central for third-party sellers), follow the steps below to get your account reinstated:

1. Do not panic and rush to reply when you receive the "letter of doom." We know it is hard to remain calm when your source of income is in peril, but being patient will pay off in this situation.
2. Speaking of patience, never send multiple letters or status requests to Seller Performance. 
3. Do not use impolite language or blame Amazon or the buyer when sending an appeal. Amazon doesn't tolerate excuses or reasons.
4. Create a professional, brief, straight-to-the-point, and factual Amazon suspension appeal. Use bullet points and authentic credentials.
5. Amazon gives you 17 days to submit an Amazon suspension appeal, and you will send this appeal via the link indicated in the suspension notice email. 
6. It would be best to craft a "Plan of Action" which tells why you've got an Amazon suspended account, what actions you've taken to resolve the issue (workarounds), and your permanent solutions to avoid recurrence.
7. The official waiting time until they will notify you of their decision is within 48 hours. But the cold and hard truth is you NEED to wait 60 days or more because the Seller Performance team often receives thousands of appeals.

How to Avoid an Amazon Suspended Account

Naturally, you wouldn't want to experience the nerve-wracking process of Amazon's suspension appeal. So here are some tips to avoid violating the ASIN Creation Policy:

✅ Check if the ASIN or product exists before taking any other action. You may do this by searching within the “Add a product” page of the Amazon Seller Central account. Search by UPC, EAN, model, or product name.

✅ Enroll your brand in the Amazon Brand Registry to protect your products and listings.

✅ You can request a brand or SKU-level UPC exemption for unique products without an existing UPC, EAN, ISBN, JAN, or ASIN code. To do this, send a support letter on the “Apply for a GTIN exemption” page. Amazon will reply to you within two working days.

✅ Provide fitment data to Amazon for car & motorcycle and power sports products. There's a dedicated page for this, which is called the Part Finder tool. 

✅ Join the Amazon Custom program for print-on-demand or customizable products. It boosts discoverability, search relevance, listing efficiency, and inventory management. Plus, a product with multiple designs only requires one UPC exemption.

✅ Don't list different products on the same detail page. Incorrect usage of a variation theme is also prohibited. For example, different colors should not be listed within a size theme. Also, ensure that your product listings are optimized.

✅ If you have forgotten having created a listing in the past, you have the option to delete it, or you may merge them. 

✅ Alternatively, you may ask Amazon to do this for you. Report to Amazon Seller Support if someone else created the duplicate listing, and you may do this if you are the brand owner. 

• In your Amazon Seller Central account, select "Contact Seller Support." Then go to Selling on Amazon > Products and Inventory > Product Page Issue and choose "Merge duplicate or split product pages."

In Closing

Getting an Amazon suspended account is the bane of the existence of any seller. No one wants to endure the tiresome process of getting an account reinstated and writing an Amazon suspension appeal. 

That's why you should have weekly maintenance, including checking  duplicate ASINs and ensuring correct product variations. If you want to solve your suspension problem fast, exploring Amazon appeal services to recover your suspended account without a hitch would be better.Seller Interactive has a team of experienced Amazon experts willing to help you reinstate an Amazon suspended account. Book a call today with our Amazon professionals.

Keeping your listings relevant is of the utmost priority when selling on Amazon. You want your listings to rank high on the search results and win the Buy Box. By continuously being relevant, your sales will steadily grow and your conversion rate will increase. To do this, the value created for the customers should be at the forefront of your goals when you optimize your Amazon product titles. 

Sadly, most listings are not correctly optimized. More often than not, Amazon sellers focus on the product detail page instead of allocating enough time for each part of the listing. The Amazon product title should be given equal emphasis. Many businesses list their products without using the correct keywords to attract the most potential buyers and generate higher conversion rates. 

If you want to understand how to optimize your Amazon product title, continue reading. 

Understanding the Amazon Product Title 

The Amazon product title is a critical but often overlooked part of product listings.

Product titles influence customers' willingness to click on your listings and check out the key product features for more information. An SEO-optimized title can drive customers to your listing, while an unstructured one can drive sales away from your business. 

Using Amazon search engine optimization helps improve your Amazon product title. It can generate more leads and create product titles that will entice buyers to click on your listing.

Importance of SEO-Optimized Amazon Product Titles

You may ask why it is essential to optimize Amazon's product titles when you can simply create any title and post it on Amazon. Well, the answer to that is your Amazon product title can affect your buyers' interest in your product. 

To expound more on the topic, below are the reasons why an optimized product title is essential. 

Describes the Product

Customers are keen to get information quickly. They want to save time trying to figure out the product and prefer to know about it at a glance. By optimizing your product titles, customers can quickly find all the vital information describing your product.

Titles are the headlines of Amazon's search results—the first aspects a potential buyer sees among several that compete with their attention. So, your titles should help readers understand the product's features and benefits. Optimizing titles this way adds value to the customer's experience. 

Helps in Ranking Higher 

When optimizing your product title, the goal is for your listing to reach as many people as possible. Amazon will use your title to place your product in a specific category. If you want it to rank high, you must optimize it. 

Furthermore, the keywords used in your product title play a part in wooing Amazon's algorithm in your favor. If you use relevant keywords that are precise for what you offer, customers will quickly see your product on Amazon's top page when they search specifically for something like it. 

Let's say you are selling an insulated water bottle. Instead of a title that says, "Insulated Water Bottle," you can change it to "Insulated Stainless Steel Water Bottle With Spout Lid 18 oz Blush Colored." 

The first one doesn’t provide details, while the other offers valuable information. By optimizing your product title, you attract buyers who are looking specifically for what you’re selling to click on your listing, thereby generating more leads and ranking higher on Amazon. 

Increases Conversion Rate

By creating a descriptive and optimized product title, you earn more clicks that can turn into conversions. Your customers can easily find your listing, and you provide valuable information for them. In the example above, stating critical details about the product's design and features helps increase the product's selling points.

The more relevant leads you have, the bigger your chance for conversion. More conversions will also boost your ranking on the search results. 

Gives Value to Your Customer

The majority of people today want information served in an instant. If something does not deliver within a few seconds, they skip it altogether. You want to save them from wasting their time and give information as quickly as possible.

What makes customers visit your store frequently? When they get what they want—fast. Efficient product titles play a part in drawing buyers in.

If an Amazon seller keeps optimizing product titles to their full potential, buyers—new and old—take notice, which builds loyalty to the brand and the store.

This is the beauty of Amazon title optimization: you make your products enticing, and by doing so, you create leads.

Creates Familiarity

When sellers habitually practice optimizing their listing’s titles on Amazon, it builds familiarity. The way they organize information becomes an identifying feature for both potential and existing customers and helps increase their familiarity with your products and your brand. 

The habit of optimizing product titles for familiarity also works for Amazon’s A10 algorithm. Whether by using the same title convention or closely related keywords in the same product categories, you prompt the algorithm to read your product titles in a way that’s favorable to your business. The familiarity makes it more likely to bring the product into your customer’s visibility.

Attracts the Right Customers

As sellers, isn't this one of the main goals you have for your business? The practice of optimizing your Amazon listings aims to make it easy for the right customers to find and purchase your products.

In SEO, there's a concept called search intent. It means that whenever a potential buyer keys in a product query on the search bar, intention drives their choice of words. As a general rule, the more specific the keywords they use and the longer the phrases, the stronger their intent to purchase a product is.

Your job as an Amazon seller is to match your selection of keywords to the ones your target customers use. This way, when they type in words with the intention to buy in their minds, Amazon finds your product based on the relevant keywords you used and puts it in front of the customer.

Remember that optimizing your titles helps boost your conversion rate, decreases cart abandonment rates, and generates more sales. That's because you attract the buyers that want or need your product.

Defining an Amazon Product Title

Before you go on a deep dive with Amazon optimization, ensure you know what you're optimizing. Sellers think of various ways to attract customers to their listings. One of those ways includes optimizing your product titles; more often than not, titles are the first thing buyers look at when they search for items on Amazon.

Writing your product titles definitely plays an essential role in reaching out to customers. When you correctly compose your product titles, you'll appeal to more customers quickly.

Crucial Pieces of an Amazon Product Title

Before you start creating your product titles, take note of Amazon's requirements. 

The parts of a product title are the following:

1. Brand Name
2. Quantity
3. Color
4. Size
5. Material/Key Feature

These five elements must be indicated on the product title to help customers understand your listing—they can know what you offer with a quick scan. When creating the product title, it is best to follow the format of starting with the brand name and ending with the product features. 

The other requirements are:

1. Capitalize the first letter of each word. 
2. Don't use ampersands unless it is part of a brand name.
3. Titles must not exceed 200 characters, including spaces.
4. Avoid using subjective phrases such as "100% quality guaranteed".
5. Numbers should be in numeral form. 
6. Spell out the unit of measure, such as inch and pound.

All product titles must comply with the following requirements to avoid being flagged by Amazon.

Tips To Optimize Your Amazon Product Title

Now that you know the principles behind crafting an optimized Amazon product title, let's move on to the practical steps of making it happen.

Find the Best Keywords

Search engines thrive on keywords, and Amazon is no different. The largest ecommerce site has its unique algorithm to help a product listing rank high on the search results. Although there are other factors for a listing to rank high—such as price, quality, history, and selection—the product title's keywords make a significant impact. 

You might think of using as many keywords as possible to optimize your title, but this practice can harm your ranking. Instead of stuffing your product title with many words, spend time conducting thorough keyword research that targets your buyers.

Keyword research is how you find relevant keywords that you can use for your product title. Research will give you a list of keywords, their search volume, trends, cost-per-click, and competition. From the information provided, you can choose the best keywords for your product. 

To ensure you choose the correct keyword that will work best for your product, use Amazon's predictive search to see common keywords used by customers. Once you pick out your keywords, use only the best for your product title. 

Integrating keywords in your product title will help your listing appear in the relevant search results when customers search for those keywords. Combine this with an expert keyword strategy and you’re on your way to increase your views and leads.

Use Clear and Descriptive Words

We've mentioned earlier that using clear and descriptive words will help customers quickly gain information about a product. It is the first thing they will see in the search results. Hence, using descriptive words will attract those leads to your listing. 

So what kind of words should you include in your title? 

Generally, you will want to include your brand name, color, size, features, and material. Each product category has its formula for creating product titles. 

For example, electronics have a Brand + Model + Product Type + Color formula. The result will be something like KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red.

So, search up similar products to yours and see how the top products in your category organize their titles. You don't have to stick with Amazon's formula, but it can help if you're a beginner and don’t know where to start. 

Value How Customers Experience Your Product Listings

When creating your Amazon product title, you always have to consider your audience and what value they will receive. These people are the ones who will purchase and benefit from your product, so put yourself in their shoes. 

What are the things they need to know? What do you think they will get from your listing? What are they trying to find?

It's easy to think from a marketer's perspective, but you should also consider the buyer's perspective. It's always good to remember that from the moment you log in, your Amazon Seller Central account is your store, and the listings are your virtual products. You want to give customers as much detail as possible to give them a vicarious experience of what your products offer.

Ultimately, buyers need to be convinced of the experience while looking through your listings before they buy the product. They must fall into the idea of having the item before they decide to hold it in their hands. You make this happen by giving them a listing that they can experience and quenches their satisfaction.

When you compose your titles, think about what customers want to find when they search for keywords. What can you put in the title that provides information about your products? Does the existing title give your customers enough information?

Empathy is key here. Ask yourself these questions: what are they looking for when searching this particular keyword? What information will make them choose my product? What would make the product listing easier to view? Think about what they experience when they search for your product.

Avoid Using Irrelevant Words

We mentioned earlier that you should avoid keyword stuffing because it will affect your listing. This also goes when adding descriptive words to your product titles.

Most customers want to get information about a certain product as soon as possible. They conduct their own research to see if they will benefit from the items that they are looking at. Now, sellers need to know that being informative is key to their business. However, adding too much will drive customers away.

Avoid using irrelevant words. For example, you don't have to place the product's color if you offer various shades of it. Don't use words that are subjective or aren't true. For example, you are not allowed to use "Bestseller" or "Guaranteed Effective." 

Avoid using promotions in your titles, which may prevent your listings from ranking on Amazon search results. Plus, some promotions are irrelevant to the products that you have. It may mislead your customers and result in a loss of traffic to your product listings. Lastly, stop with the fluff. You have a 200-character limit for the product title, so focus on keeping them simple, straightforward, and informational.

Follow Amazon's Rules

Amazon has its rules and requirements for creating a product title. You should review these before you post to help you avoid encountering problems.

If you want a more comprehensive guideline for product listings and search engine optimization in the Amazon marketplace, you can check out our guide here.

Samples of Winning Amazon Product Titles

Berry Premium 8 Piece Towel Set (Light gray); 2 Bath towels, 2 Hand towels, and four washcloths - Cotton towels 

Format: Brand Name + Title + Color + Material

The product title follows the format of starting with the brand name, the title, color, and material. The title specifies it’s a bundle of towels consisting of bath towels, hand towels, and washcloths. The color is indicated because it has four other colors available. The fabric is also mentioned for those who prefer cotton towels. 

When a user searches for a towel set, they will quickly know what they will receive when they purchase this one.

Lifetime Jewelry 1MM Rope Chain, 24k Gold with inlaid Bronze, Premium Fashion Jewelry

Format: Brand Name + Size + Product Type + Metal + Keyword

Online shoppers can't see the actual product; hence, being as descriptive as possible is essential. The product title specifies the metal, size, and usage of the product. It also uses the keyword “premium fashion jewelry”. 

Barako Portable Folding Wine and Champagne Picnic Table for Wine Lovers, Mahogany, 30 x 50 inches

Format: Brand Name + Keywords + Target Audience + Material + Size

For this example, tons of adjectives indicate that the table is a portable folding table. It is suitable for wine, champagne, or a picnic. Customers will truly understand the value they will receive with only one look at the Amazon product title. 

Kind Healthy Grains Granola Bar Clusters, Oats and Honey with Toasted Coconut, 11 Ounce Bags, Organic 

Format: Brand Name + Keywords + Flavor + Weight + Type

The product title is properly optimized, and it provides useful information about the product without going overboard. Customers who love granola bar clusters can easily gather information about the product, as it details the flavor and weight. 

Panasonic PV-D4743S Progressive Scan DVD/VCE Combo, Silver

Format: Brand + Model + Product Type + Color

Using Amazon's format, the product title describes the DVD player's model, the product type, and the color. This will help buyers of the DVD player pick the brand, color, and model they wish to buy. 

Key Takeaway

Amazon is a great platform to sell your products on and make it big. Millions of customers use this platform, which means a ton of competition as well, so grabbing every opportunity is a must. One of the keys to increasing your leads and conversion rate is to create winning Amazon product titles.

Optimizing your product titles may take some practice at first, but the right titles will give you the results you want. If you’re still wondering how to optimize your Amazon listings or how to improve your listings on Amazon, we at Seller Interactive offer Amazon optimization services. Contact us and partner with our experienced team today.

Curious about how to win a Buy Box on Amazon? Amazon has become a household name in online retail in the past few decades. With the potential to reach a staggering $8.1 trillion by 2026, it’s no surprise that retail business owners are racking their brains, looking for a way to start selling on Amazon.

Given the fierce marketplace competition, Amazon sellers can prove their value to their customers by maintaining a healthy seller account, optimizing product pages, nailing SEO, and more. But one of the most highly sought-after strategies is securing the Buy Box spot.

Buy Box is a reputable placement on the Amazon product detail page that significantly impacts your sales. Sellers desire to win this as online shoppers can make instant purchases with just one click.

We’ll share everything you need about this feature, including how to quickly increase your chances of grabbing this special spot.

What Is the Buy Box?

When buyers visit an Amazon product listing, they are greeted with a comprehensive page filled with valuable information. 

• They will find a collection of product images on the left side of the listing. It provides a visual representation of the item. 

• In the middle section, the listing showcases important details such as the product title, average star rating, available variants, and bullet point descriptions. It offers a detailed product overview for potential buyers.

• You'll find the Buy Box on the far right side of the listing.

This widget allows shoppers to quickly purchase products using the “Add to Cart” button. It will enable them to look at the product, decide, and purchase in two or three clicks. Buy Box is not tied directly to the listing itself. It functions as a distinct feature that highlights a particular seller’s offer.

What You Still Don’t Know About Buy Box

In the context of Amazon selling, Buy Box is not only a simple section of the product detail page; it’s a competitive arena that requires sellers to strive continuously for excellence.

They must comply with Amazon’s stringent criteria and meet specific performance standards to improve their chances of winning the Buy Box. To give you a starting point, here are some aspects of the Buy Box that you may still be unfamiliar with:

🔄	Rotating Buy Box Ownership The ownership of the Buy Box is not static. It can change frequently based on the Amazon Buy Box algorithm and the performance of competing sellers. It only means one thing: even if a seller wins the Buy Box at a certain point, they must maintain high standards to retain it.
📈	Performance-Based Criteria Winning the Buy Box is not solely based on offering the lowest landed price. It is important, but Amazon also considers factors such as seller metrics (e.g., order defect rate, on-time delivery, customer response time, fulfillment method, and product availability.)
🤝	Shared Buy Box Many sellers may sometimes share the Buy Box for the same product. This typically occurs when they have similar offers and meet the required criteria. Given this, the Buy Box rotates between these sellers, allowing each to be featured.
％	Buy Box Percentage It refers to the share of time your offer is displayed in the Buy Box compared to other sellers competing for the same product. It indicates how often your offer is featured as the default choice for shoppers. A higher Buy Box percentage means you can generate sales more efficiently.

As an Amazon seller, you must prioritize these areas to maximize your potential to become a Buy Box winner.

What Happens if You Win a Buy Box on Amazon?

Winning the Buy Box on Amazon comes with several significant benefits for sellers. Here’s an overview of what happens when you win the Buy Box:

• Increased Sales Opportunities: With multiple sellers offering various deals for most products, the seller who happens to be featured in the Buy Box will automatically win that sale when shoppers click on a particular product.

• Ability to Create Amazon PPC Ads: If you own the Buy Box, you can create Amazon PPC (pay-per-click) ads. It’s an advertising technique where sellers bid on certain keywords or create sponsored ads to promote their brand effectively.

• Meet Mobile Shopping Demands: Most of your customers are mobile phone users. Since it can’t fit much information, they scroll down often and simply choose the seller with the Buy Box eligibility.

How Do I Become Buy Box Eligible?

Unfortunately, not all sellers are qualified to become a Buy Box winner. But don’t despair! There are steps you can take to improve the odds. Here's what you can do:

Get a Professional Seller Account

Create an Amazon Seller Central account and opt for a Professional selling plan. It will cost you $39.99 a month, which is not a problem if you intend to use Amazon as one of your major selling platforms. This is essential to qualify for a share of the Buy Box.

Use Fulfillment by Amazon

Sellers that choose Fulfillment by Amazon for their products are instantly eligible for the Buy Box. FBA sellers have been found to win a share of the desired spot at a much higher rate.

But don’t fret; you can still win the Buy Box, particularly if you participate in the Seller Fulfilled Prime (SFP) program. It allows qualified sellers to fulfill Prime orders directly from their warehouses or fulfillment centers while maintaining the Prime badge on their listings. 

Keep the Order Volume High

A high sales volume on Amazon indicates your ability to manage inventory and fulfill customer orders effectively. It demonstrates to buyers that you can meet their demands and satisfy their purchase needs. It also builds customer trust, suggesting that numerous buyers have already trusted your products and services. 

💡 However, sales volume will be only helpful if you manage your seller account health. Let’s talk more about that below.

Maintain Your Account Health

Selling many products is useless if your account isn't healthy. You must consider three key factors that can significantly impact your Buy Box eligible status. These are:

• Order Defect Rate: Considers customer feedback, returns, and other factors contributing to a negative buying experience. 

• Cancellation rate: Measures the percentage of orders the seller cancels before shipment.

• Late shipment rate: Calculates the percentage of orders shipped after the expected ship date. 

How Do I Win the Buy Box Consistently?

Amazon is pretty quiet about how sellers can win a share of the Buy Box. Luckily, any Amazon marketing agency can spill the secrets—and it involves several factors. 

Win the Buy Box consistently with these tips:

Sell “New Condition” Products 

It’s rare for a seller who sells “used” products to win the Buy Box. It would help if you focused on selling new products for a better chance.

Be a Prime Seller

Non-Prime sellers can win the Buy Box, but Amazon prioritizes sellers who can cater to their vast Prime member base. This preference is unsurprising, considering Amazon’s commitment to building a customer-centric environment.

Offer a Competitive Price

Competitive pricing means analyzing the market and adjusting your prices accordingly. While a lower price can translate to happier customers, engaging in price wars may not be sustainable or profitable in the long run.

Focus On Shipping Performance

Customer values reliable and fast shipping time. Aim to offer expedited shipping options and exceed their expected delivery times. Luckily, you can now rely on the Amazon FBA program.

Have Enough to Sell

Amazon must ensure you have the inventory to satisfy its customers' demands. If you're low on stock, it can negatively affect your chance of securing the spot.

Maintain Good Seller Feedback

Good customer feedback usually decides the winner, especially when everyone’s on the same level. You must answer queries within 24 hours, maintain product quality, deliver on time, and promptly address complaints. Keep Amazon’s customers happy, and you’re well on owning the Buy Box.

Is There an Amazon Consultant Near Me Who Can Help?

Winning the Buy Box is a sure sign of success on Amazon. Follow these simple tips, and you'll have a higher chance of getting more sales through an effective Buy Box strategy. If you need some advice from Amazon consulting experts about your sales strategy, Seller Interactive can help! Contact us to get started.

Small brands and businesses are winning on the largest eCommerce platform in the world, and it’s easy to see why. Amazon sales rose to USD 475 billion in 2020, and more than half came from third-party sales. This is quite encouraging for aspiring entrepreneurs looking to grow their Amazon business. 

But with Amazon’s undeniable popularity, the platform has become a breeding ground for unscrupulous sellers engaging in black hat practices. These fraudulent individuals enter the market to copy the brand’s products and sell them as their own but at a lower quality.

Such practices negatively impact the business, hence the need for an Amazon brand protection program. One way to do this is by registering with the Amazon brand registry. 

This article delves into the significance of this form of protection and how it can benefit you as a brand owner.

4 Problems Caused by Unscrupulous Behavior

Unauthorized sellers are becoming a widespread problem on Amazon's eCommerce platform, requiring brand owners to prioritize product protection. This has led to numerous lawsuits against Amazon from affected businesses.

In response, Amazon introduced the Brand Registry program, where sellers make their brand registered under Amazon to protect their intellectual property against counterfeiters.

Amazon’s brand protection services instill confidence in sellers with its dedicated internal team. Sellers can now contact them for suspected counterfeiters or hijackers, listing concerns, and policy violations.

By enrolling in the program, Amazon sellers can address a range of issues, including:

1) Counterfeiters and Hijackers

Hijackers and counterfeiters are two types of Amazon users you don’t want to deal with. They are committed to ruining one’s products, listing, and credibility. Black hats can wreck everything you’ve worked hard for.

Hijackers look for listings that are dormant but have rich reviews. They ‘hijack’ accounts to rank quicker by skipping the hassle of getting reviews. Counterfeiters, on the other hand, are unauthorized resellers of a product. They can also sell a replica of a seller’s original products. 

2) Loss of Trust

When buyers encounter Amazon listing hijackers, they receive low-quality or counterfeit products from these sellers. It will harm your relationship with these customers because they will leave bad reviews on the product listing. In the long run, they may avoid purchasing from your brand altogether, causing the business to suffer.

3) Tarnish your Brand's Reputation

Negative comments from disappointed customers can spread quickly and deter potential customers from purchasing your products in the future. It will tarnish your reputation and leave a false review on your brand. 

4) Low Sales

Unauthorized sellers may offer the product at a lower price, attracting customers looking for a bargain. Branded sellers can lose the Buy Box, and their sales will suffer. Ultimately, this can lead to a decrease in revenue and hinder business growth.

6 Amazon Brand Registry Benefits You Can Expect

Luckily, Amazon’s Brand Registry is here, and they are now established both for sellers and customers. Sellers can legitimize the ownership of their brand by registering. If there are any copycats of the products, the registry is proof that they are the authorized seller of the brand. 

Buyers will be confident purchasing authentic items made from a trusted source.

Let’s further explore the benefits you can expect from this program:

It Builds Credibility With Customers

When starting a business and contemplating the details of your products, your customers should always come first. Answer the four W’s and one H:

• What do customers need?
• When do they need it?
• Where will they see your product quickly?
• Why are your goods worth their money?
• How will they acquire what you are offering?

Ensure you can deliver on your promises. Aim for loyalty by providing quality products and services. 

One of the ways to do this is through the Amazon Brand Registry benefit of “Transparency.”

“Transparency is a product serialization service that helps identify individual units and proactively prevent counterfeits from reaching customers.” - Amazon

With this service, your products will be issued barcodes that customers can scan using iOS and Android apps to check whether your product is original. These barcodes are marks that will keep your products untouchable to counterfeiters and credible to customers. 

It Protects the Brand from Product Hijacking

Almost all private label sellers fear being hijacked by third-party sellers. To prevent these malicious activities from occurring, Amazon allows them to report incidents. These threats will easily be eliminated. It also gives private label sellers the sole ownership of the Buy Box.

The program also provides you with additional predictive protections to remove counterfeited listings. Some examples of these unscrupulous behaviors are:

1. Product listing that isn't for your brand and uses your trademarked brand terms in their titles.
2. Images that contain your product images but aren't for any of your product listings.
3. Product listings using your brand name but aren't yours.
4. Sellers shipping products in locations where you aren't distributing or manufacturing your brand.

It Showcases a Professional Brand Image

With total control of your Amazon account, you can showcase your unique selling points, differentiate yourself from your competitors, and build brand recognition and customer loyalty. You can enhance your reputation on the platform by presenting a professional and consistent brand image.

You can also prevent unauthorized changes or updates to your product detail page, protecting your brand’s integrity and maintaining correct information about your offer. This, in turn, can avoid confusion or misunderstandings among customers and reduce the risk of negative reviews or feedback.

It Offers Marketing and Protection Resources

Another benefit of the Amazon Brand Registry program is that it gives you access to various marketing and protection tools. As a registered brand owner, you can use these to promote and protect your products. Some of the notable tools include:

• Enhanced Brand Content: Amazon Enhanced Brand Content (EBC) allows sellers to edit the product description using rich content and images. They can enhance the images and text to convey the brand's message.

• Project Zero: Project Zero allows brands to remove suspected counterfeits. Thanks to Amazon's machine learning, you can scan over 5 billion listings to check counterfeit items.

• Amazon Transparency: This application lets brands create an alphanumeric code for every product unit. Amazon scans these codes so only authentic products are shipped to customers.

It Provides Access to Reporting Tools

Through a brand dashboard, sellers can quickly search for counterfeit product listings that use their brand’s images, logo, or descriptions without permission. They can also track and monitor ASINs or product URLs containing potentially infringing content. 

With these brand registry tools, sellers can protect their intellectual property and enforce their rights on Amazon’s marketplace.

It Comes With a Dedicated Amazon Brand Protection Team

Amazon Brand Registry Support Team can help you with any questions or concerns related to your brand or the Brand Registry program. You can email or call them anytime, 24/7, for assistance.

How to Apply for the Amazon Brand Protection Program

Are you concerned about the Amazon Brand Registry cost? No need to worry, it is entirely FREE! Simply follow the steps and meet the requirements outlined below:

1) Review Your Documents

You need an active registered trademark to fulfill the Amazon Brand Registry process. Check if this is the same as the brand name. Remember, your trademark should also appear on the packaging and product itself.

2) Sign Up for Amazon Brand Registry

The trademark owners must be the ones to apply for the Brand Registry Program. If the owner is not available, an authorized agent is allowed. The owner must first enroll the agent as an additional user. Once done, you can now sign into the Brand Registry.

1. Use your existing Vendor or Amazon Seller Central account. If not, create it for free.
2. To verify a Brand Registry account, provide your legal/corporate information.
3. Validate your information via text/SMS.
4. Read and accept the terms and conditions.
5. Click Save.

3) Enroll Your Brand

To enroll your brand, you'll need to fill up these four criteria:

• Brand Eligibility: Provide details of the brand name, the brand logo, and the number of brand names to be registered.

• Intellectual Property: Select your trademark registration number, type, trademark name, and registration office.

• Identification: Upload the product images, brand logo, packaging images, website images, and social media images.

• Brand Information: Provide the vendor account details, manufacturing details, license details, and countries where your brand's products are manufactured and distributed.

You may now click the "Submit Application" button.

4) Validation of Information

After submitting your Brand Registry application, Amazon will review it to verify that you are the trademark's rightful owner. It will take them 2-10 days to validate your application. Eventually, your trademark office will receive a verification code from Amazon, and you have to contact them to forward it to you.

Once you have the code, log into your Amazon Seller Account, and type your respective case ID from the initial email. Click the View button, select the reply button, and type in the code. After completing these steps, the process should be completed within 1-2 working days.

Reminders on Amazon Brand Guidelines 

Now that you completed your Amazon brand registration brand process, you can proceed to expand your business. Grow through Amazon paid ads management and product ads, but don’t forget to study, understand, and follow Amazon brand guidelines to avoid being penalized.

When we say guidelines, it means your call-to-action (CTA), brand phrases, branding on and off Amazon, Amazon logos, icons, and pictures should all be used according to the instructions provided on the Amazon brand guidelines page.

This ensures you know the dos and don’ts when using Amazon product ads. The hassle of knowing and following these guidelines will eventually pay off because of the increase in your brand’s credibility, leading to a higher conversion rate. This is on top of the strategies you already implement for your Amazon product ads.

If you need help on these aspects, there are many reliable Amazon brand protection agencies you can count on. They can help you create a customized Amazon PPC for your brand. 

Key Takeaway

We don’t live in a perfect world, but we should always try our best. The same goes when selling on Amazon. Illegal doers will always be there, but legitimate sellers can stop hijackers and counterfeiters by ensuring they are registered for Amazon Brand Protection.
Here at Seller Interactive, we have a group of experts who can monitor the initial signs of unscrupulous behavior. To learn more about Amazon account protection, you may email [email protected].

When you shop through retailer links on this page, we may earn affiliate commissions.

Knowing everything about the eCommerce industry is essential to creating a long-lasting brand and a successful business. One of the best ways to learn is to read books and materials that provide in-depth information on them. So what is the best eCommerce book every business owner must have on their shelves? 

Join us as we venture into a quest for must-read e-commerce books that can provide foolproof business strategies for aspiring entrepreneurs like you.

5-Factor Criteria For eCommerce Books

Any eCommerce book will tell its readers a little bit about the ins and outs of the industry. Still, not every book will help its readers thoroughly understand various principles and discuss what it means to truly excel in the field.

Hence, knowing what components to look for in eCommerce books is crucial for a business owner. Doing so will allow them to determine and choose which books can help them in their journey. 

We’ve listed five primary factors that business owners should be aware of when choosing eCommerce materials.

• Author
• Real-life examples
• Relevance and timeliness
• Focus/niche
• Book reviews 

Research the Author

The first aspect you should look into is the author. Similar to how you wouldn’t get yourself checked by a quack doctor, you wouldn’t read an eCommerce book from someone who doesn’t have the right qualifications and experience to write it.

The purpose of reading eCommerce books is to gain insights into the industry and knowledge on how to succeed in it. Studying texts and materials written by experienced professionals and experts well-versed in the subject matter is only right. 

Choose authors who are digital marketers with years of experience, marketing analysts with credible and reliable eCommerce data, and successful entrepreneurs who have built businesses and online brands from the ground up.

Read Books Based on Experience and Facts

In line with reading books written by credible authors, another factor to look into is whether or not the book is based on real-life experiences and facts. 

Like authors, books that cite and use real-life examples in their discussions are often more reliable and easier to understand because they offer practical lessons and insights. Your company can also reach similar milestones with valuable success stories to learn and get inspiration from.

Try looking for books based on actual case studies from reputable business owners and entrepreneurs. When in doubt, refer to the data.

Check Its Relevance and Timeliness

With how quickly the world and technology progress, it’s no surprise that relevance and timeliness secured a spot on our criteria. What may have been effective models for e-commerce businesses before may not be as helpful now, and what may be true years ago may mean nothing today.

For this reason, it’s crucial to read and learn from up-to-date and relevant materials to the industry’s current landscape. While they may provide some answers to current problems, eCommerce books written several years ago may also contain inaccurate and outdated information.

It’s best to choose books released within the last couple of years or updated with recent editions to ensure they reflect the latest trends and strategies in the ever-evolving marketplace.

However, it’s also worth noting that some books serve as classics, discussing eCommerce's timeless fundamentals and core concepts that provide valuable insights still applicable today. Though they may not cover the latest trends, these classic books can still offer enduring knowledge and help readers build a solid foundation for eCommerce learning.

Find Books with a Specific Focus and Niche

All eCommerce books may be useful to you in one way or another, but finding materials with specific focuses and niches is still more efficient. Books on particular topics may provide more in-depth discussions, helping you enhance your skills in specific areas. 

For instance, if your brand needs more improvement in marketing, you can search for books on social media marketing or advertising campaigns. 

Here are some interesting topics you can read and focus on:

• Selecting the right eCommerce platforms and business models
• Increasing customer engagement on social media
• Understanding digital marketing analytics
• Developing a brand story
• Ensuring seller and customer cybersecurity on Amazon

Read Their Reviews

Most importantly, just like any other product, reading and checking the book’s reviews before buying is crucial. 

Through these reviews, you can confirm how useful and informative the book is. You can gauge from other readers’ testimonials if the book can bring you something new to learn or if you’d rather just not waste your time reading it.

Besides reading reviews from fellow readers, browsing through reviews from official and reputable sites like The Guardian, The New York Times, and similar publications can further prove a book’s quality and credibility. 

Photo by Aliis Sinisalu on Unsplash

Finding the Best eCommerce Book: 5 eCommerce Books Every Online Seller Needs

The growth of e-commerce has been exponential, and though this is great for online businesses, this also means that sellers need to stay up-to-date and learn as much as they can about the trends, tools, and techniques that may be applied. 

Consumers are now clicking on ads, following influencers on social media, and buying from mobile devices. Online consumer behavior has undergone significant change in just less than a decade.

The only way for online sellers to stay on top of their game is to arm themselves with information regarding all aspects of e-commerce marketing. 

We have compiled five eCommerce books to transform anyone into an instant online marketing god. Read about why these books are essential!

Get Rich Click: The Ultimate Guide to Making Money on the Internet

This book serves as a comprehensive guide to making money on the internet. Written by Marc Ostrofsky, an American entrepreneur and venture capitalist, Get Rich Click is one of the bestselling books on e-commerce and digital marketing. 

https://www.youtube.com/watch?v=DBHX-v4jQfM

By providing step-by-step instructions on setting up an online business and sharing tips and tricks to utilize social networking websites, Ostrofsky condensed all aspects of e-commerce marketing into 272 pages.

The book is comprehensive and in-depth, containing various case studies on the most successful online entrepreneurs. The best part is that it bridges the physical and the virtual world by providing QR codes within its pages. Readers who scan the codes will then be taken to video interviews with the people featured in the chapters.

Get Rich Click: The Ultimate Guide to Making Money on the Internet has been recognized as a bestselling book by the New York Times, the Wall Street Journal, and USAToday.

https://www.amazon.com/Get-Rich-Click-Ultimate-Internet-ebook/dp/B005C7BQ8Q/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business

The title says it all. Janice Reynolds talks about everything an e-commerce marketer needs to know to succeed in any online marketplace. The chapters contain advice on planning, implementing strategies, and operating a successful online business. 

It covers the basics—from selecting the right tools to spreading the word about products and offers. Anyone who wants to learn about e-commerce marketing will significantly benefit from this book.

https://www.amazon.com/Complete-Commerce-Book-Successful-Web-based-ebook/dp/B00SC8HPZ0/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1603130317&sr=1-2

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday, an American marketer and media columnist, has written various books about the intersection of media and marketing. Published in 2014, Growth Hacker Marketing springboards from his previous book, Trust Me, I'm Lying: Confessions of a Media Manipulator. 

https://www.youtube.com/watch?v=Cmw3TMy4Bjc

Holiday explores the rules of online marketing and how these rules may be broken in the name of growth. Holiday writes about companies that could expand without spending millions on marketing and advertising. 

By adopting the “growth hacker mindset,” Holiday explains that enterprises like Google, AirBnB, Facebook, and Evernote could create their own rules and change the game to their advantage.

https://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising-ebook/dp/B00EWPMUKM/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1603130366&sr=8-1

Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

The author, Jeff Walker, created the Product Launch Formula, a system that enables e-commerce sellers to develop realistic strategies to get to the widest audience possible. 

https://www.youtube.com/watch?v=S-9HKzAIu7Q

The book is an easy read that gives valuable insights into building an online business from virtually nothing. By providing step-by-step instructions and inspiring stories, Walker created a bible for e-commerce sellers.

In 1996, Walker started his business from his basement. From what he calls the “internet dark ages,” he learned about the nitty-gritty of internet marketing and has helped thousands of entrepreneurs succeed on various e-commerce platforms. 

His wealth of experience and innovative solutions prove to be beneficial for anyone who wants to become big in e-commerce.

One Click: Jeff Bezos and the Rise of Amazon.com

What better way to learn about e-commerce marketing than from Amazon, the king of e-commerce? Penned by Richard Brandt, this book delves into the decision-making process of Jeff Bezos as he led Amazon to become the biggest e-commerce platform in the world. 

Amazon was established in 1994 primarily to sell books. The online marketplace expanded to sell electronics, software, apparel, furniture, and even food. Today, the company and its subsidiaries generate annual revenue of almost 300 billion USD.

Describing Bezos' vision, the author writes that the goal “was not just to make browsing for books easy, but an enjoyable experience.” Any e-commerce marketer will greatly learn from the strategies that Amazon implemented on its road to success.

https://www.amazon.com/One-Click-Jeff-Bezos-Amazon-com-ebook/dp/B004IYIUS8/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1603130464&sr=8-1

Final Thoughts

Many marketing operations have begun to take advantage of online platforms, especially due to community lockdowns and work-from-home setups. Due to this, e-commerce marketing has started to expand and evolve. 

These books, available on Amazon.com, provide holistic e-commerce marketing strategies to build brand awareness, increase customer loyalty, and drive continuous sales. 

These five books were written by industry experts and business leaders who have launched their own online empires and continue inspiring budding online entrepreneurs, ensuring that you, too, can develop and run a successful eCommerce business.

Online marketplaces are always busy, and learning about e-commerce marketing ensures you stay on top of your game. Marketers can take advantage of e-commerce platforms and social media, search engines, email campaigns, and other digital content. 

Trends are always changing, and new tools are constantly being used. The best way to thrive in e-commerce is to constantly learn and relearn the fundamentals.Get insights and advice on eCommerce from highly experienced Amazon experts with Seller Interactive. Contact us at 1-800-820-3746 and get started on your eCommerce journey!