Ken Zhou

Ken Zhou is the CEO of Seller Interactive, a digital marketing agency focusing on Amazon and Ecommerce. With nearly a decade of experience in managing high-performance teams, Ken brings a unique combination of strategic vision, business acumen, and hands-on leadership. He has a proven ability to streamline processes, optimize resources, and drive growth, resulting in increased efficiency, improved customer satisfaction, and outstanding business outcomes. Ken is a graduate of McMaster University and holds a Computer Programmer Diploma from Seneca College. He is dedicated to staying ahead of the curve in the ever-evolving tech landscape. Fun fact: Ken is an avid car enthusiast and enjoys following the UFC. LinkedIn
7 Telltale Signs of Unauthorized Sellers on Amazon 

Imagine this: You’ve poured your heart and soul into perfecting your product, optimizing your listings, and building a strong brand presence on Amazon. Suddenly, you notice your sales dropping and your brand reputation taking a hit. What could be causing this setback? The culprit might be unauthorized sellers on Amazon silently infiltrating the marketplace.

In this blog post, we’ll discuss identifying unauthorized Amazon sellers. After reading this article, you’ll know how to protect your brand’s integrity and maintain a strong foothold in the competitive Amazon ecosystem. 

What Is an Unauthorized Seller on Amazon?

An unauthorized seller on Amazon refers to an individual or entity that sells a brand’s products without permission from the brand owner. These unauthorized resellers sell expired or counterfeit products, stolen items, and other products that break Amazon rules. 

a graphic showing the signs of an unauthorized seller, from top left to bottom right: lack of a written authorization to resell, odd seller name, limited or no seller information, offers products at unusual prices, using fake asins, selling large amounts of products, unusual reviews. 

7 Signs of an Unauthorized Seller on Amazon

Unauthorized resellers have been a challenge in the Amazon marketplace for so long. Currently, there are 9.7 million sellers on the platform, where nearly 2 million are active. In this huge population, how do you spot unauthorized Amazon sellers? 

Here are seven key indicators to identify these illegitimate sellers:

1. Lack of a Written Authorization to Resell

Legitimate sellers must have proper authorization from the brand owner to resell their products. If a seller lacks such documentation, it’s a major red flag. The best approach to verify legitimacy is to get written approval from the brand owner.

Without written permission, reselling items will raise concerns about product authenticity. It is recommended that resellers get written authorization from the brand owner to avoid any legal issues or potential harm to the reputation of their Amazon business.

2. Odd Seller Name

Unauthorized sellers on Amazon may use odd or unrelated business names that do not reflect the brand or product they are selling to avoid detection. As a brand owner, watch for suspicious seller names that try copying your own. This will assist you in identifying and taking action against them.

3. Limited or No Seller Information

Unauthorized sellers usually provide little to no information about their business, especially contact information. This can make it difficult for authorized sellers and buyers to verify their legitimacy. This lack of transparency is a common tactic unauthorized retailers use to escape detection and the inspection of authorized sellers.

4. Offers Products at Unusual Prices

Illegitimate sellers on Amazon offer unusually discounted prices to lure customers into buying their products. Shoppers might think they’re getting a good deal, but it’s another classic sign that the product is not authentic. Since most shady resellers sell counterfeit or expired products, they price them as low as possible to create a false impression that customers can save more. 

5. Using Fake ASINs

An Amazon Standard Identification Number (ASIN) is a 10-digit unique alphanumeric number used to identify a product on Amazon. Each ASIN is unique to an Amazon listing. Sellers can use ASINs to monitor and manage their inventory.  

Counterfeit products are listed with fake ASINs to avoid detection. Unauthorized sellers do this to hide the true identity of their products and evade detection. It allows them to sell items against Amazon’s policies without getting caught easily.

6. Selling Large Amounts of Products

Unauthorized sellers might have a large inventory of a specific product, as they often purchase at wholesale prices. It is also one of the reasons why the prices are unusually lower than similar listings. 

7. Unusual Reviews

Authorized sellers typically have positive reviews from satisfied customers. Therefore, a consistent lack of reviews or an abundance of negative reviews can indicate that a seller is unauthorized or distributing counterfeit goods.

You should browse the listings and check if they have fake reviews. Look for patterns of overly positive language and repetitive content. Also, check if a product experiences a sudden rise in positive ratings within a short time frame.

How Unauthorized Sellers Harm Your Brand

Now that you know how to identify rogue sellers on Amazon, let’s find out how these sellers impact authorized sellers like yourself on the platform. 

1. Damaged Reputation

Unauthorized Amazon sellers can damage a brand’s reputation by selling counterfeit or poor-quality products under your brand name. Since these sellers operate without the brand’s consent, they might not adhere to its quality control, customer service, or warranty standards.

Customers who receive poor-quality items may associate their bad experience with your brand. This might lead to a decline in customer trust and loyalty. Aside from affecting customer satisfaction, it can hurt your positive brand image. 

2. Loss of Brand Value

When unauthorized resellers offer your products at a lower price, it can devalue your brand’s worth. These sellers undermine your brand’s minimum advertised price (MAP) policy, potentially leading to losing the Buy Box spot. This can decrease sales as most Amazon shoppers choose the best deal over the others.

Consequently, authorized resellers may also feel discouraged from partnering with you if they believe they cannot compete with unauthorized sellers.

3. Product Concerns

Counterfeit and low-quality products sold by unauthorized sellers can lead to potential safety and health risks for customers. This can result in liability issues for your brand, even if you were not responsible for producing these inferior products. 

Additionally, customers may leave negative reviews on your product listings because of their unpleasant experiences, which can further damage your brand image. 

How to Report Unauthorized Sellers

As a brand owner, protecting your reputation and sales is important by reporting unauthorized sellers. Here are a few steps to help you: 

  1. Sign in to your Amazon seller account.
  2. Open a new browser tab > Access
  3. Hover to Sign In > select Brand Registry.
annotated screenshot of selecting Amazon Brand Registry

  1. Hover to the " Protect" button and Select Report Violation from the drop down menu.
annotated screenshot of navigating the Protect button on Amazon

annotated screenshot of the report a violation button on Amazon

  1. Select Marketplace > Provide the ASIN where you want to report an unauthorized seller > Click Search. 
annotated screenshot of the report a violation form on Amazon

  1. Once the listing shows up, click on Show Offers and select the unauthorized seller(s) you would like to report. (Note: Please never select the whole ASIN, as it will report the entire listing, including your offer.) Just select any competitor/seller instead.
annotated screenshot of selecting sellers to report on Amazon

annotated screenshot of Amazon report button after selection

  1. Provide all the necessary details, including the contact person and active email address, and click Submit.
annotated screenshot of filling more info on Amazon report a violation form

screenshot of Amazon report a violation form 2

Before reporting a seller, performing test buys first is a good idea. This allows you to verify if the unauthorized seller violates your brand's policies or distributes counterfeit products. Test purchases can also serve as evidence when reporting them to Amazon.

After filing a formal complaint and emailing Amazon, contact Seller Support to follow up on your concerns and ensure they are addressed.

How to Remove Unauthorized Amazon Sellers

There are more ways to stop unauthorized sellers on the platform. Check out the following steps:

a graphic showing how to remove unauthorized sellers, from upper left corner to bottom right: send cease-and-desist letters, file intellectual property complaints,

 enhance product listings and brand content, become a restricted brand on amazon, enroll in amazon brand registry.

1. Send Cease-and-Desist Letters

Once you have identified unauthorized sellers and gathered evidence, send them a professionally drafted cease-and-desist letter. This letter should clearly state your concerns, outline the legal basis for your claim, and demand the immediate removal of the unauthorized listings. 

Be firm but respectful when communicating, as unauthorized sellers may be more likely to cooperate if treated professionally.

2. File Intellectual Property Complaints

If unauthorized sellers don’t respond to your cease-and-desist letters, consider filing an intellectual property (IP) complaint with Amazon. You must provide details about the unauthorized listings, links to your registered trademarks, and evidence of your ownership. 

Filing an IP complaint with Amazon can result in removing the unauthorized listings and possibly suspending the unauthorized seller’s account.

3. Enhance Product Listings and Brand Content

Another way to combat unauthorized sellers is to improve product listings and brand content. Creating informative, visually appealing, and unique listings can make it more difficult for unauthorized sellers to copy your content. 

High-quality listings can help distinguish your products from unauthorized sellers and prevent customer confusion.

4. Become a Restricted Brand on Amazon

Some brands have become restricted on Amazon to protect their products from unauthorized sellers. Amazon or the brand owner decides to limit access to the brand to certain sellers. This also means that sellers must obtain approval to sell that brand, significantly restricting the freedom of unauthorized access.

Doing this will give you better control over who sells your products and ensure that only authorized sellers offer them. 

5. Enroll in the Amazon Brand Registry

Enrolling in the Amazon Brand Registry gives you access to additional tools and services for protecting your Amazon brand. This program helps brands identify and remove counterfeit and unauthorized products more easily. 

Additionally, the Brand Registry offers search and reporting features that make it easier for you to find and report potentially infringing listings. If you already have a request or trademark via the IP Accelerator program, processing the approval for the Amazon Brand Registry will take at least two weeks.

Safeguard Your Brand From Unauthorized Sellers With Seller Interactive

You can better identify and deal with unauthorized sellers effectively by staying vigilant and remembering the telltale signs we've discussed. Your brand deserves the protection it needs. Aside from registering your brand, working with an Amazon brand protection agency can maximize the safeguarding of your Amazon business. 

At Seller Interactive, we understand your challenges in establishing a robust brand presence on Amazon. Our comprehensive brand protection services are designed to help you deal with unauthorized sellers swiftly. Don’t let unauthorized sellers erode your brand’s value and potential. Book a call with us today and secure your brand’s future.

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What Is Walmart Rollback & How Can Suppliers Prepare for It?

Merchants from various eCommerce platforms like Amazon or Walmart Marketplace encounter inevitable hurdles within these dynamic ecosystems. One of these challenges many Walmart sellers face is dealing with Walmart rollbacks. But what is Walmart rollback, and how exactly does it affect the marketplace’s sellers and suppliers? 

This article delves into the mechanics of a Walmart rollback strategy and how you can effectively leverage it to attract customers and drive sales.

Let’s begin by deepening our understanding of what Walmart rollbacks are, how they work, and their purpose in the digital marketplace.

What is Walmart rollback?

Indicative in its name, Walmart rollback refers to a temporary price reduction on products in physical stores and on the Walmart website. To differentiate them from regular items, these rollback deals contain a tag showcasing each product's current and previous prices.

screenshot of the Walmart website showing rollback items highlighted in red, with their rollback tags highlighted in yellow

How do rollbacks work?

Before implementing rollback promotions, a Walmart store makes an announcement to invite interested customers and patrons. During the promotions, reductions may go as low as 50% of the item’s original price, determined through an agreement between Walmart and the suppliers. 

Popular rollback products include categories such as electronics and appliances, beauty products, clothing, toys, groceries, outdoor gear, etc.

Does it work on online purchases?

To attract a larger audience, Walmart also offers price rollbacks for online purchases. The platform has an entire page dedicated to Walmart rollback online shoppers (typically named “Rollbacks” or “Rollback Specials”) to help them easily find lower-priced products.

Walmart Rollback vs. Clearance and Sales

Due to the price reduction, many confuse a Walmart rollback with a sale or clearance. While these pricing strategies closely resemble each other, rollbacks differ vastly from the other two. 

The table below highlights the differences between these strategies.

Walmart Rollback
  • Is item-specific, particularly for in-demand products, and uses a fixed price pointTypically longer than sales and clearances
  • Don’t follow a specific schedule or theme but can be part of limited-time promotions or special events
  • Walmart Sale
  • Covers a broader range of items and promotions, such as rollbacks, bundles, “buy one get one” deals, etc. 
  • Offers percentage discounts as price reductions and can be theme-specific (holidays, seasons, etc.) 
  • Items typically don’t have specific tags
  • Walmart Clearance
  • Used to clear out inventory (discontinued items, excess inventory, or products nearing expiration) 
  • Uses percentage discounts usually more significant than sales and rollbacks
  • Items have specific tags
  • Why does Walmart offer rollbacks?

    For over 60 years of business, Walmart has continuously developed ways to gain new patrons and keep loyal customers interested in its products and services. One of these strategies is the “Every Day Low Prices” campaign that they implemented in 1974.

    The campaign aims to help customers save money, allowing them to shop for cost-effective products in their daily purchases. Over time, this strategy has created a brand image for the marketplace that depicts accessibility and affordability, developing loyalty and trust within Walmart’s vast customer base.

    In the same vein, the implementation of Walmart rollbacks aims at producing similar results. The origins of this pricing strategy can be traced back to the EDLP campaign. Serving as extensions of the EDLP philosophy, Walmart rollbacks offer customers even more noticeable savings and lower prices on selected products.

    The positive reception of price rollbacks gives Walmart a strong competitive advantage against its fellow brick-and-mortar retailers and eCommerce competitors. These effectively attract swaths of customers and significantly boost overall sales

    Besides increasing customers and profit, rollbacks can be a great way to let go of certain inventory items without wasting them.

    When do Walmart rollbacks occur, and how long do they last?

    Walmart marketplace rollbacks may happen randomly. However, it's worth noting that rollbacks may also be integrated into other Walmart promotions so customers can somewhat predict when they occur. To seamlessly plan these events, Walmart partners with participating retailers and sellers before running promotions.

    The exact timing and frequency of this pricing strategy will depend on several factors, such as the following:

    • Seasonal promotions - Walmart may offer rollbacks during seasons and holidays like Christmas, Halloween, summer, Easter, Thanksgiving, and back-to-school. 
    • Special events - Rollbacks may also occur during events like Walmart anniversaries or promotional events.
    • Product launches - Walmart may use the rollback pricing strategy to introduce, feature, and garner hype and attention toward a new product line or brand. 
    • Clearances - To avoid product wastage and solve inventory issues like overstocking, Walmart may offer rollbacks for items being phased out, discontinued, or overstocked. 

    The rollback period may last for weeks or months, depending on the specific promotion and product category, before the marketplace resets the item to its normal price.

    Some rollback items may be part of short-term campaigns, running for a week or two, while others could extend longer, especially for larger product categories.

    closeup shot of business people with their laptops and notebooks open while they are preparing

    Source: Photo by Armin  Rimoldi from

    Walmart Rollback Prep 101: How Suppliers Can Prepare

    Walmart allows all on-site and online sellers to participate during rollback events. While any supplier is encouraged to partake in such promotional activities, not all sellers are well-versed during the Walmart rollback season. How can you prepare for rollbacks?

    Observe these four guidelines to ensure a successful Walmart rollback run. 

    Have Regular and Clear Communication with Walmart.

    Being in constant and clear communication with the platform ensures that suppliers and sellers are sufficiently informed about all details regarding the rollback promotion, including the duration, timing, and expectations for the rollback. It clarifies issues and solves any misunderstandings before the promotion rollout. 

    Choose Your Products, Prices, and Promotional Packaging Wisely.

    Once you understand and confirm the promotional details, the next step is to select items you wish to feature during the rollback. Walmart usually highlights popular and in-demand products from participating retailers and avoids placing new items on the rollback roster. 

    Choosing the ideal lower price for each participating item is also necessary. Negotiating competitive prices with Walmart to ensure your store maintains profitability while catering to your audience’s demands and expectations is crucial.

    Most importantly, your product’s packaging will determine whether or not shoppers will place your item in their shopping carts. Ensure it catches buyers' attention and highlights essential details such as the rollback price.

    Plan Your Inventory.

    Preparing your products for the rollback is one thing; ensuring you have enough of them is another. Before the rollback rollout, ensure you have sufficient inventory items to cover anticipated demand during the entire rollback period. 

    Suppliers and sellers must evaluate their current inventory levels and production capacity to meet potential increased demand during the rollback. Coordinating with your production and logistics teams to ensure the availability of your products is also a necessary task to perform beforehand.

    Keep Tabs on Your Performance. 

    During the rollback period, monitor how your products and promotions are faring. Is your pricing strategy effective, or did it turn away potential customers? Are there any adjustments you can make to ensure optimum results?

    Observing product performance during the rollback period informs you of your strong points and blind spots. This information can help you assess the promotion’s impact on your sales and brand visibility.

    But your assessment should not stop when the promotion ends. After the rollback, gather the platform’s and customers’ feedback to optimize for future strategies and collaborations.

    Let Seller Interactive’s Experts Handle Your Walmart Stores During Rollback Season

    Suppliers can tap into a powerful promotional tool to grow their business by understanding the essence of Walmart rollbacks and aligning with its commitment to affordability.

    Hopefully, this article has given you confidence and readiness for your next Walmart rollback run. If that’s not enough, eCommerce experts from Seller Interactive are always here to help!

    Contact our professionals today, and let them bring your Walmart store to success!

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    Amazon FBA vs. Affiliate Marketing: Choosing the Right Program for You

    Are you stuck in choosing Amazon FBA vs. affiliate marketing? Both are powerful ways to start a profitable business online. But which is best for you? Which model has the highest earning potential? Are there hidden costs in both systems?

    In this blog post, let’s dive deeper into these two business models. By the end of this blog post, you can decide which program is right for you. 

    What is Amazon FBA?

    Sellers can keep their products in Amazon's fulfillment centers thanks to the Fulfillment by Amazon (FBA) program. Amazon stores, packages, and sends the product on behalf of the seller once a customer creates an order.

    This means sellers no longer have to worry about storage space or shipping logistics, as Amazon handles everything. Because of these, many sellers on Amazon choose to invest in Amazon FBA. According to Statista, 73% of sellers on the platform use Amazon FBA. 

    How Does Amazon FBA Work?

    To start selling with Amazon FBA, you must create an Amazon seller account and enroll in the Amazon FBA program. Send your products to Amazon's fulfillment centers as soon as they are prepared for sale. Your products will be stored in an Amazon warehouse until a customer makes a purchase.

    a graphic showing how amazon fba program works, from left to right: seller sends products to amazon, amazon stores the products, customer places an order, amazon picks and packs the order, amazon ships the item to the customer.

    Advantages of Amazon FBA

    There are 1.9 million active sellers on Amazon. Are you curious why 73% of them chose this fulfillment program? Take a look at the following benefits of Amazon FBA:

    1. Lower Shipping Costs

    With Amazon FBA, sellers can save 32% of their shipping costs per unit. Shipping costs are included in your Amazon FBA fees. Aside from shipping discounts, your items will also be eligible for Amazon Prime Free Two-Day Shipping and free shipping. 

    1. Customer Service Management

    If you want to be a successful Amazon seller, you must focus on what matters most—selling and scaling. But what about responding to customers’ inquiries or handling product returns? Amazon FBA handles customer inquiries and returns, relieving you of that responsibility.

    If customers want to return a product, Amazon’s customer service will help direct them to their online returns center. Amazon FBA’s customer support is also open for customer inquiries via phone and email, day and night.

    1. Higher Chance to Win the Buy Box

    Amazon prioritizes FBA sellers when determining who “wins” the Buy Box. FBA sellers often have a higher chance of winning the Buy Box due to the trust and reliability associated with Amazon handling the fulfillment.

    an annotated screenshot of buy box from an amazon listing

    The Amazon Buy Box appears on the right side of a product listing. It allows users to purchase a product directly from the product detail page. Most Amazon sales go through the Buy Box, which is why winning it has become a big deal for Amazon sellers.

    1. Access to Fulfillment Services

    Amazon's comprehensive fulfillment services allow you to concentrate on expanding your business while they manage the logistics. Amazon’s fulfillment centers have advanced technology and expertise to efficiently handle storage, packaging, and shipping.

    You can choose from specialized services that don’t require new investments in your resources, such as:

    • Amazon Global Logistics
    • Multi-Channel Fulfillment
    • and more

    Disadvantages of Amazon FBA

    Now that you know the pros of enrolling your online business in Amazon FBA, let’s explore its downsides:

    1. Higher Costs

    While it’s great that Amazon doesn’t charge extra for free shipping and specialized services, Amazon FBA still incurs fees. Monthly storage and shipment fees could affect your profit margins.

    Amazon FBA offers convenience and benefits, but these come at a cost. It’s also important to note that FBA fees can add up, especially if you have larger inventories.

    1. Continuous Inventory Management

    As an FBA seller, keeping track of your inventory and ensuring that your products are always available in Amazon’s fulfillment centers is important. While it’s good that you no longer have to manage customer service and product returns, you’re still responsible for inventory management. Not doing it can lead to stock shortages and missed sales opportunities.

    What is Affiliate Marketing?

    Affiliate marketing is an online business model where you market other people’s products on behalf of a company (Amazon) and earn a commission for each sale that results from your referral. Affiliate marketers promote items via social media, websites, blogs, and email marketing.

    a graphic showing how affiliate marketing works, from left to right: you place an affiliate link, website visitor clicks the link to amazon, website visitor makes a purchase, the transaction gets credited, you earn commissions.

    How Does an Affiliate Program Work?

    Amazon Associates is Amazon’s affiliate program. It allows you to promote eligible Amazon products with unique affiliate links on your website or social media account.

    Visitors will be taken to the Amazon marketplace when they click the affiliate link. Consider the following situations:

    Customer clicked the link and made a purchaseYou'll earn a commission. 
    Customer didn’t purchase after clicking the linkNo commission
    Customer adds the item to cartCan earn a commission if they purchase within 90 days

    Advantages of Affiliate Marketing

    Now that you are familiar with Amazon's affiliate program, let's look at some affiliate marketing pros:

    1. Low Investment Costs

    Affiliate marketing is low-cost. Joining an affiliate marketing program requires a minimal upfront investment. Affiliate marketers can start promoting products without the need for inventory, production costs, or setting up an online store. All you need is to choose a profitable niche and have a channel for affiliate marketing, whether a website or social media, and you’re good to go.

    1. Flexibility

    If you have a busy schedule yet you still want to earn passive income, affiliate marketing suits you. It gives you the flexibility that you might be looking for from other business models, such as Amazon FBA or drop shipping.

    As long as you have internet access, affiliate marketing allows you to work whenever and anywhere you want.

    1. Doesn’t Require Customer Support

    Affiliate marketing does not require you to manage customer care, unlike selling on Amazon. The merchant handles all customer inquiries and support, freeing up your time as an affiliate marketer.

    Disadvantages of Affiliate Marketing

    Aside from knowing the benefits of joining an affiliate program, it’s also important to be aware of its drawbacks. Here are some of them:

    1. High Competition

    The world of affiliate marketing is both popular and competitive. It might be difficult to stand out and attract your target market's attention when thousands of affiliate marketers offer the same products. This is where it becomes useful to conduct product research and select your niche wisely.

    1. Prone to Hijacking

    Sometimes, your commissions can be stolen by hackers who replace your affiliate links with their own. Unauthorized parties can easily hijack affiliate links, resulting in lost commissions. You must use proper tracking and safeguard your affiliate links in affiliate marketing to protect your earnings.

    1. Fluctuating Profit

    Your profit in affiliate marketing can be unpredictable, as it depends on the number of sales generated through your referrals. While it’s a lucrative way of making money online, your profit can also decrease as more affiliate marketers saturate the market.

    Other Things You Should Consider

    You’re now familiar with the pros and cons of the two business models. There are several aspects to consider when selecting between affiliate marketing vs. Amazon:

    1. Start-up Costs

    Consider how much you are willing to put down upfront. Due to its modest investment requirements, affiliate marketing might be a better choice if you are on a tight budget. However, if you have capital and are willing to invest in inventory and fulfillment services for best-selling products, Amazon FBA could be a viable choice.

    1. Potential Profit

    There is a chance to get an excellent income with affiliate marketing and Amazon FBA. Amazon FBA is high risk, high reward. In affiliate marketing, your profit potential may differ based on your niche, product choice, marketing tactics, and other elements.

    1. Learning Curve

    Being aware of the learning curve in a business model is important before you take the dive. In affiliate marketing, you have to learn effective promotion and marketing strategies. But in Amazon FBA, the learning curve is steeper as bad inventory management can result in capital loss.

    1. Flexibility

    In Amazon FBA, you must meet all of the platform’s guidelines. If you’re a new seller, things can become overwhelming for you. On the other side, affiliate marketing provides lots of flexibility in terms of product selection and the way the business model is implemented.

    Is Affiliate Marketing or Amazon FBA Better?

    The choice between affiliate marketing vs. Amazon FBA depends on your risk tolerance and business goals. If you want low investment, slow and steady income, affiliate marketing suits you. Amazon FBA might put you at a higher risk, but it offers high-income potential. 

    Get Help With Amazon FBA Selling

    Amazon FBA and affiliate marketing are both lucrative ways to make money online—but only if you do it the right way. Remember, success in any online business requires dedication, persistence, and continuous learning. If you’re up to earning high profit and stability, then Amazon FBA is the right program for you.

    Selling as a newbie Amazon FBA seller can be intense since you have to familiarize yourself with the stringent guidelines of Amazon. This is where hiring a consultant like Seller Interactive can help you. 

    We offer comprehensive account management services for sellers like you. We’ll help you maximize your potential revenue and scale your Amazon business.
    Book a call with us today, and let’s work together to reach your business goals!

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    Beyond Brand Analytics: 4 Third-Party Amazon Analytics Tools for Sellers

    Metrics, business performance, and data—these are all critical to your online success. You need to know which path will lead you to profit and which might lead to a dead end. While Amazon Brand Analytics offers valuable insights to sellers, it is only accessible to brand owners. This is where third-party Amazon analytics tools for sellers enter.

    This article will explore the best third-party Amazon analytics tools that can propel your business like never before. You don’t need to worry about lacking a competitive edge, as they can help you make confident decisions on market trends, pricing, and promotional strategies.

    Does Amazon Have Analytics?

    Yes. Amazon has analytics for sellers called Brand Analytics. You can access it on Seller Central to track product views and purchases, competitor analysis, advertising insights, popular search terms, and other important data.

    Below are the six reports you can find in Amazon Brand Analytics.

    • Amazon Search Terms reveals the specific search terms that lead customers to your products and gives you an overview of the high-performing keywords driving visibility and sales.
    • Demographics offers a sneak peek into the diverse characteristics of customers.
    • Item Comparison highlights products that customers compare with yours so you can make strategic choices about pricing, selling points, or other marketing endeavors.
    • Alternate Purchase displays the leading products customers buy after viewing but not purchasing one of your offered products on the same day.
    • Market Basket gives you cross-selling and upselling opportunities by exploring the combinations of products customers purchase together in the same transaction.
    • Repeat Purchase Behavior shows which customers have purchased your products more than once.

    Why the Need for Third-Party Amazon Seller Analytics Tools?

    Here’s the catch: only sellers with registered brands can access Amazon Brand Analytics. You must first sign up with Amazon Brand Registry before using the tool.

    Under this program, Amazon can verify the accuracy, legitimacy, and security of the insights provided by Brand Analytics. They can maintain the tool's integrity, protect brands, and improve the overall experience for customers on the platform.

    The good news is that there are third-party Amazon analytics tools that fill the gap left by the exclusivity of Amazon Brand Analytics. They cater to a broader spectrum of Amazon sellers, whether they have registered brands or not. 

    Check out their features below:

    Enhanced Data Visualization and Reporting CapabilitiesSimplify the interpretation of complex data and reports about your Amazon business performance.
    Advanced Keyword Research and SEO OptimizationConduct in-depth keyword research to gather relevant keywords and optimize product listings, improving your search rankings and visibility.
    Competitor Analysis and BenchmarkingEvaluate the performance, pricing strategies, and product offerings of your competitors. 
    Product Trends and Market OpportunitiesIdentify emerging product trends and market prospects, allowing you to tap into high-demand products and niche markets.
    Integrations with External Business ToolsStreamline operations and enhance efficiency by seamlessly integrating with external tools, from inventory management systems to advertising platforms.

    4 Best Amazon Analytics Tools for Sellers

    Amazon marketplace demands a strategic approach fueled by data and insights. Relying on intuition is no longer viable, as success thrives on making wiser business choices. Every move should be aligned with the market's pulse.

    Dominate the market using the right Amazon analytics tools. Below are four solutions you can use to succeed in this ecommerce field.

    1. SellerApp

    4.7 out of 5 
    (source: G2)
    ✅ Listing Optimization
    ✅ Product Intelligence Feature
    ✅ Product Opportunity Score
    ✅ Profit Dashboard
    ✅ Keyword Tracking Software
    ✅ Data Retention
    ✅ Business Monitoring
    You can start for FREE!

    The first Amazon analytics tool we have is SellerApp. This tool aims to enhance the seller’s success on the platform by tracking and optimizing specific listings based on marketplace trends.

    This tool can check out different product opportunities. It figures out which options would be more suitable for your business. With SellerApp, you get a holistic view of your product’s market, making more informed and effective decisions.

    2. Jungle Scout

    4.6 out of 5 
    (source: getapp)
    ✅ Sales Analytics
    ✅ Keyword Tracker
    ✅ Product Data Management
    ✅ Opportunity Finder
    ✅ Listing Builder
    ✅ Keyword Scout
    ✅ Inventory Manager
    ✅ Alerts
    ✅ Category Trends
    ✅ Product and Rank Tracker
      Starts at $29/month

    Second on our list is Jungle Scout. This software solution is designed to help an Amazon seller find profitable products, upgrade a listing, and track product performance over time.

    One of Jungle Scout's main functions is maximizing Amazon sales with market insights. With extensive sales data and competitor information, you can quickly determine lucrative niches or understand demand patterns. All the data you need to make investment plans is readily available for you to examine.

    Jungle Scout also has a Chrome extension directly integrating with Amazon product pages. This extension allows users to access key data and insights while browsing products on Amazon. The research process is easy since you can immediately gather information about sales ranks, reviews, and other critical metrics.

    3. Perpetua (Sellics)

    4.6 out of 5
    (source: g2
    ✅ Amazon Ranking Optimizer
    ✅ PPC Manager
    ✅ Review Management Tool
    ✅ Profit Management Dashboard
    ✅ Sonar (Keyword Research)
      Starts at $250/month

    Popularly known as Sellics, Perpetua is a reliable Amazon analytics tool. Its primary function is centered around Amazon advertising optimization. Keyword clustering, for one, can help you recognize the terms and phrases that connect most with your primary audience. These insights serve as a cornerstone for future ad campaigns.

    Sellic also offers a real-time tracker feature. You can easily monitor all the expenses and historical sale data within a single view since it can integrate your advertising and organic activities. 

    4. Helium 10

    4.3 out of 5 
    (source: getapp)
    ✅ Product Research
    ✅ Keyword Research
    ✅ Refund Genie
    ✅ Profitability Calculator
    ✅ Customizable Templates
    ✅ Inventory Management
      Starts at $29/month

    Fourth is Helium 10. This software tool is designed for entrepreneurs and businesses seeking to delve deeper into their Amazon operations—whether PPC campaigns, profit data, financial health, or relevant keywords.

    At its core, Helium 10 analyzes seasonal demand patterns, visualizes sales trends, benchmarks keyword rankings against competitors, and evaluates search volumes for specific Amazon Standard Identification Numbers (ASINs). 

    Helium 10’s analytics also extends to meticulous listing monitoring, guarding against potential fraudulent activities and unauthorized sellers. This way, you can protect your brand integrity and maintain customer loyalty.

    Tips in Choosing Amazon Analytics Tools for Sellers

    Like any software, most Amazon analytics tools for sellers are not without their flaws and imperfections. 

    • One common challenge is the learning curve. Mastering the tool's functionalities might require a certain level of time and effort investment. 
    • Technical glitches or issues can also arise, ranging from data inaccuracies to intermittent connectivity problems.
    • Even worse, the evolving nature of Amazon's platform can lead to compatibility issues or delays in incorporating new features into the tools. 

    But don’t be disheartened! Transform these challenges into opportunities by following these five best practices.

    1. Define Your Needs

    Do you want to change your advertising strategy?

    Do you want to research customer habits?

    Do you want to optimize your product listings?

    Knowing your needs is about creating a checklist and envisioning how the chosen analytics tool will fit into your overall selling strategy. It's the foundation upon which you'll succeed in the dynamic ecommerce world.

    So always outline your particular objectives and needs. Reflect on what you aim to precisely accomplish using an Amazon analytics tool.

    2. Take Advantage of Trial Periods

    Lean towards tools that offer trial periods or free versions of their services. It goes beyond mere observation—it’s your chance to immerse yourself in the tool, measure user-friendliness, and assess how seamlessly it aligns with your established workflow before committing to the cost.

    You can determine whether or not it addresses your pain points and helps you with your actual business data.

    3. Consider Scalability and Flexibility

    Opt for a tool that can smoothly expand in sync with your business’s growth. As you expand your product offerings, customer base, and sales volume, the chosen tool should be capable of handling increased data demands without sacrificing performance.

    The ecommerce environment is also characterized by continuous changes introduced by Amazon. An effective analytics tool must be agile enough to accommodate these changes and adjust its functionalities to align with the latest trends and requirements.

    4. Seek Professional Guidance

    If you are uncertain during the process, don't hesitate to ask for professional assistance. Tapping into an expert's knowledge can help you save time and energy that might otherwise be spent on trial and error.

    Choose Seller Interactive Today!

    Using data and analytics opens the door to innovation, growth, and unparalleled success. This transformative journey starts with the right third-party seller tools and an Amazon management team who understands your business goals.

    Seller Interactive is that partner. From account management to listing optimization, our dedicated experts are here to unleash your Amazon selling potential. We can give you a data-driven approach to making business decisions, so you just have to watch your business unfold.

    Make the right choice today. Book a call now!

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    What Is Frustration-Free Packaging on Amazon & Why Does It Matter?

    Picture this: you’ve just received your much-anticipated order from Amazon. You’re excited to start using your new gadget. However, as you grapple with layers of bubble wrap, cut through the stubborn wire ties, and dig through a sea of Styrofoam peanuts, your enthusiasm starts to wane. Suddenly, your new purchase seems more like a chore than a joy.

    But what if you never have to experience this frustration again? What if you could easily unwrap your package without the wrap rage? 

    This is where Amazon's Frustration-Free Packaging (FFP) comes into play. It's a simple yet effective packaging solution that not only elevates the unboxing experience but also significantly contributes to sustainability. 

    Let's explore what Frustration-Free Packaging on Amazon is and why it matters for sellers and buyers alike.

    An infographic about what frustration free packaging on amazon is, showing three key takeaways

    What Does Amazon’s Frustration-Free Packaging Mean?

    The Frustration-Free Packaging program by Amazon reduces packaging while still protecting the product during shipping. Amazon ships certified FFP products in their own packaging without additional packing materials, increasing customer satisfaction and environmental sustainability.

    This initiative from Amazon focuses on three aspects of packaging.


    FFP-certified products use recyclable materials that can reduce waste and the environmental footprint of packaging. The packaging materials should be easy to recycle and dispose of, such as corrugated cardboard, molded pulp, and paperboard. Utilizing these packaging materials reduces waste and contributes to environmental preservation.


    The packaging design is an essential component of FFP. The packaging should fit the product perfectly. The design should also include protective features that prevent damage during shipping to, from, and within Amazon Fulfillment Centers. The packaging design will undergo lab testing to ensure that it meets Amazon’s standards for protection.

    Furthermore, the packaging of each product must have good sealing and is protective enough so that Amazon won’t have to add any more layers. Products should come labeled with barcodes and descriptions that are necessary for storage and shipping in Amazon’s Fulfillment Centers.


    The dimensions of the packaging are another important component of FFP. The packaging should be as small as possible while still providing enough protection for the product. The smaller packaging reduces the amount of space needed for shipping, which also reduces shipping costs and carbon emissions.

    Benefits of Frustration-Free Packaging

    Oversized packaging is common because it makes the product more appealing to customers while on display shelves. However, including excess packaging materials is often not necessary and can be frustrating for customers to open, especially in eCommerce, where extra packaging doesn’t bring any perks.

    The Frustration-Free Packaging Program has been successful in reducing the amount of packaging used for products sold on Amazon, eliminating more than a million tons of packaging material since 2015. It has become a standard for many brands selling on the platform and creates a win-win situation for many parties in the shopping journey, as well as Mother Nature.

    For Customers

    FFP offers several benefits for customers, including the following:

    • Easier to open: The FFP program eliminates traditional packaging materials like wire ties, making the unboxing experience much more enjoyable for customers and reducing effort.
    • A better customer experience: Customers are more likely to be satisfied with their purchase when they receive it in frustration-free packaging. This can lead to positive reviews and increased brand loyalty.
    • Environment-friendly: Customers who care about sustainability will appreciate the use of recyclable and minimal packaging materials.

    For Manufacturers

    Frustration-free packaging also helps suppliers. 

    • More cost-effective: Without unnecessary packaging, manufacturers can save money on materials, shipping, and storage.
    • Provides a better customer experience: As mentioned above, customers are more likely to be satisfied with their purchase when they receive it in frustration-free packaging. This can lead to repeat buyers and positive product feedback.
    • Adds a competitive advantage: Manufacturers who participate in the FFP program can differentiate themselves from competitors who do not. This can lead to increased sales and market share.

    For the Environment

    Finally, FFP is beneficial for the environment. Here are some reasons why.

    • Waste reduction: By eliminating unnecessary packaging, FFP helps minimize waste and the amount of packaging that ends up in landfills.
    • Sustainable packaging: FFP uses recyclable packaging materials, reducing the environmental impact of packaging.

    Overall, Frustration-Free Packaging offers several benefits for customers, manufacturers, and the environment. By reducing waste, lowering costs, and improving customer satisfaction, the program is a great way to encourage sustainable habits on the platform.

    A comparison table showing the requirements for the three tiers of Amazon’s FFP program

    Packaging Types and Tiers

    Amazon's Frustration-Free Packaging Program has three certification tiers.

    • Tier 1 or FFP
    • Tier 2 or SIOC (Ships in Own Container)
    • Tier 3 or PFP (Prep-Free Packaging). 

    Each tier has specific requirements and benefits for both the seller and the customer.

    Tier 1

    Tier 1 packaging is the most stringent and sustainable certification given by Amazon. To qualify, packaging needs to be right-sized, meaning, it is as small as possible while still protecting the product during shipping.

    To earn Tier 1 certification, the product must meet the following requirements:

    • Box utilization score of at least 30% for fragile items and at least 50% for non-fragile items
    • Made of 100% curbside recyclable materials
    • Can be shipped without an over-box
    • Certified to minimize damage during shipping
    • Must be openable within 120 seconds (with minimal use of scissors or a box cutter)
    • No Amazon prep

    How to Calculate Box Utilization Score
    Total Volume of Product ÷ Total Volume of Packaging × 100 = Score

    Tier 2

    Tier 2 packaging, also known as SIOC, applies to products that cannot meet Tier 1 requirements. This packaging should still not require an over-box.

    To earn Tier 2 certification, the product must meet the following requirements:

    • Box utilization score of at least 30% for fragile items and at least 50% for non-fragile items
    • Can be shipped without an overbox
    • No Amazon prep

    Tier 3

    Tier 3, or Prep-Free Packaging, applies to products that are too large or heavy to meet Tier 1 or Tier 2 requirements. This packaging is easy to prep for shipping, reducing the amount of time and materials needed for preparation.

    To earn PFP certification, the product must meet the following requirements:

    • Certified to minimize damage during shipping
    • No Amazon prep

    Whichever tier your product qualifies for, it will receive a distinctive badge on its Amazon product page. This badge helps Amazon customers identify products that are easy to open and come in recyclable packaging. Also, the badge can serve as a unique selling proposition.

    Getting Started with Amazon’s FFP Program

    While Amazon highly encourages it, enrollment in the FFP program is voluntary for manufacturers. They can enroll individual products in the program through Vendor Central.


    To be certified under the FFP program, products must meet the strict packaging guidelines discussed previously. The packaging should be simple to open, environment-friendly, and capable of keeping the product safe during the shipping process.

    Testing and Certification

    Frustration-Free Packaging on Amazon is not just about reducing waste and making the packaging easier to open. It is also about ensuring that the product arrives at its destination in perfect condition.

    Amazon requires all packaging to undergo ISTA (International Safe Transit Association) testing. ISTA is an independent organization that develops testing protocols for shipping containers and packaging. The ISTA-6A test simulates the hazards of shipping, including drops, vibration, and compression. The packaging must pass this test to get a Frustration-Free certification.

    Take note that packages in all tiers need to pass ISTA testing. However, the tests for Tiers 2 and 3 are much less stringent.

    Amazon’s Certification Lab

    To help manufacturers meet the guidelines, Amazon has established a Packaging Certification Lab. This lab provides testing and design services to manufacturers who want to certify their packaging as Frustration-Free. The lab’s packaging experts can help manufacturers design packaging that meets Amazon's guidelines and pass ISTA testing.

    Manufacturers can also use the lab to test their packaging before submitting it for certification. This can help identify any potential issues before shipping the packaging to Amazon’s warehouses.


    Amazon offers financial incentives to manufacturers who participate in the FFP program. They can earn a one-time credit for each ASIN certified under the FFP program (SIOC products also apply). Manufacturers can also earn additional incentives for meeting certain volume and quality targets.

    In addition to the FFP program, Amazon also offers the Amazon Packaging Support and Supplier Network (APASS) program. The APASS program provides manufacturers with packaging design and testing services to help them meet Amazon's packaging requirements.

    The Future of Packaging Is Frustration-Free

    Sustainability is a major concern for Amazon and its customers, and frustration-free packaging is one way to address this. By reducing packaging materials and using recyclable materials, Amazon is taking a step toward a more sustainable future.

    If you’re looking for more ways to set your business apart from the rest, then our full account management service for Amazon is for you. Seller Interactive would love to help you create and execute a winning game plan to make your business succeed on Amazon.

    Book a call with us today!

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    Creating an Amazon Product Insert: Delight Customers the Right Way

    As an Amazon seller, you know the power of customer satisfaction and value-driven communication. Imagine if your products not only fulfill needs but delight and engage customers on a whole new level. That’s precisely one of the things an Amazon product insert can do. 

    With carefully crafted product inserts, a single product purchase has the potential to transform customers into your store’s loyal advocates. In this blog post, let’s discuss how Amazon packaging inserts benefit sellers and how to create effective ones that drive results. 

    What Is an Amazon Product Insert?

    Amazon product inserts are small printed marketing materials included within the product packaging. These are usually formed as cards with a thank you message to customers. Amazon sellers also include other information, such as their store’s social media pages, feedback requests, warranty information, or product usage tips.

    a graphic showing the benefits of product inserts, from top left to lower right: repeat purchases, enhanced boxing experience, feedback requests, promotion of other products.

    Benefits of Product Inserts

    Are product inserts worth a shot? We answer that through the following four benefits: 

    Promotes Repeat Purchases

    Product inserts can effectively encourage repeat purchases on your Amazon store. Bring value to your customers by providing important information, such as product warranty, benefits, usage tips, or even exclusive deals. Doing so provides a positive post-purchase experience among your customers.

    Note that a positive buying experience encourages another and ultimately fosters brand loyalty. Customers who feel valued will remember your store and return for future transactions.

    Provides Enhanced Unboxing Experience

    A well-crafted and visually appealing Amazon insert card enhances the overall unboxing experience for your customers. As an Amazon seller, it shows that you took the time to create a memorable unwrapping experience and care about the product's quality. This also demonstrates your commitment to providing the best customer service.

    Improve your customer’s unboxing experience by creating visually striking Amazon package inserts highlighting your store name, website, and social media pages. Use high-quality images only, and avoid filling your product insert with too much information and colors if necessary.

    Encourage Feedback and Review Requests

    One of the best benefits you can reap from package inserts is that they create an organic and creative avenue for soliciting feedback. Asking for product reviews need not be pushy; you can do it in a direct yet engaging way instead.

    Package inserts skillfully allow feedback requests in a neutral manner, avoiding explicit appeals for positive reviews. For example, adding QR codes or a simple link (directing your Amazon customers to the review page) on your inserts make the process more accessible and convenient.

    Facilitates Promotion of Other Products

    Utilizing product insert cards to promote your other Amazon products helps your brand gain exposure within your target audience. You can introduce customers to your products they may not have been initially aware of or interested in.

    Add product images, links, or QR codes of those products to your Amazon package insert to guide your customers and make the buying experience seamless for them.

    a graphic showing the things to include and avoid in amazon product insert. Things to include: thank you message, usage instructions/tips, review request, warranty information. Things you must avoid: manipulative language, request for positive reviews, incentives, request for contact information.

    4 Things to Include on Product Inserts

    Now that you know how product insert cards can benefit Amazon sellers like yourself, let’s review the things you must include on your packaging inserts:

    1. Thank You Message

    A personalized thank you message to your customers for purchasing is always bound to be well-received. It's a simple gesture to establish customer loyalty and repeat purchases.

    Keep your thank you message brief, direct, and professional. One to two sentences expressing your gratitude to customers is enough. 

    2. Usage Instructions and Tips

    Including clear and concise usage instructions and tips within your product packaging is essential for your customers. Ensure these directions are easy to follow and understand, so your customers can get the best experience with your product. Highlight any unique features or add benefits that may set your product apart from your competitors in the Amazon marketplace.

    3. Warranty Information

    Providing your customers with warranty information helps build trust and improve your brand image. It helps customers clarify their rights in case of product defects or issues. In turn, it enhances their confidence and satisfaction with their purchase.

    Clearly outline the terms and conditions of your warranty on your product insert, including how long it lasts, what it covers, and how to file a claim. Linking to a more comprehensive explanation or frequently asked questions (FAQs) on your website can also be helpful in case customers have additional inquiries.

    4. Review Request

    Many sellers know fully well how product reviews are crucial for growing their business on Amazon. Product inserts are a great way to collect buyer feedback without sounding pushy.

    Politely request a review within your product packaging inserts but ensure you abide by Amazon’s guidelines. Don’t offer an incentive in exchange for the review. Instead, encourage them to share their honest review, whether positive or negative.

    Bonus: Social Media Pages

    Promote your social media accounts on your product inserts to encourage customers to engage with your brand further. You can share your handles for platforms like Facebook, Instagram, or TikTok.

    This can strengthen your relationship with your customers and keep them up-to-date with promotions, new products, and other important news about your brand.

    4 Things to Avoid Putting on Product Inserts

    Enhance the effectiveness of your product inserts further by avoiding including the following elements:

    1. Manipulative Language

    Avoid using manipulative or persuasive language. It might lead customers to take actions not allowed by Amazon. Keep your wording neutral and focused on providing essential information about your product, its uses, and any available customer support.

    Also, avoid putting derogatory remarks about your competitors in your product inserts. This goes against Amazon’s Seller Code of Conduct.

    Here are a few examples of manipulative wording to avoid:

    • “We’re operating a small business.”
    • “We’re only a family-run business.”
    • “Support products made in the USA.”
    • “Do not buy from (name of competitor).”

    2. Request for Positive Reviews

    While it’s allowed to request reviews on Amazon, you must not explicitly do it. This is included in Amazon’s policies for customer product reviews. Amazon prohibits using product inserts that instruct users to leave only positive reviews. Noncompliance with Amazon's policies may result in severe penalties, such as account suspension.

    Keep your language neutral and simply encourage customers to provide honest ratings about their product experience. Refrain from putting words such as “5-star,” “positive feedback,” or “happy.”

    Here are some examples:

    • “If you’re happy with your purchase, kindly leave us a 5-star rating!”
    • “Enjoying our product? Leave a positive review on our store!”

    Also, avoid sending a message telling customers to contact you directly instead of leaving negative reviews.

    3. Incentives

    Amazon's regulations strictly prohibit offering incentives for reviews, such as discounts, freebies, or gift cards. Refrain from mentioning any form of compensation for leaving a review, as doing so can result in suspension or loss of selling privileges on the platform.

    4. Request for Contact Information

    Do not ask customers to provide their personal contact information via product inserts, such as email addresses or phone numbers. While offering customer support is important, Amazon provides channels for communication between sellers and customers on its platform. Collecting personal data this way is considered a violation of Amazon’s rules.

    Best Practices for Creating Product Inserts

    Now that you know the must-haves and the things to avoid in product inserts, let’s explore the best practices when creating them: 

    Observe Amazon’s Product Insert Policy

    As an Amazon seller, you must follow Amazon’s Terms of Service to avoid suspending your selling privileges. Familiarize yourself with the guidelines on marketing materials, such as product inserts. 

    Ensure that your inserts comply with Amazon’s policies and do not engage in prohibited activities like offering review incentives or explicitly requesting positive feedback. Your top goal should be to earn your clients' trust while following Amazon's guidelines.

    Use Templates for Better Designs

    Not a design expert? Consider using pre-designed templates online to create visually appealing and effective product inserts. Many online resources offer customizable professional templates to suit your branding, product, and messaging.

    Well-designed inserts not only promote a positive impression of your business but also help convey essential information to your customers.

    Use Instructions for Feedback Requests

    When requesting feedback or product reviews from your customers, provide clear instructions. Focus on politely encouraging customers to share their honest experience using your product and explain the importance of their feedback in improving your business and helping other buyers make informed decisions.

    An effective product insert can make customers share seller feedback, follow a store’s social media pages, and more. To make your request easy to follow, turn them into actionable steps. Take a look at this example:

    General StatementInstructions
    Leave us a product review!Go to our Amazon store. Click “Write a customer review.”Share with us your experience! 

    Include Small Gifts

    Including a small, inexpensive gift along with your product insert can help foster a solid relationship with your customers. However, be careful not to use this as an incentive for positive reviews or promotions, as it can violate Amazon’s guidelines. 

    To avoid incentivizing your gift, hand out small items like a lanyard or a free small sample of your other products from your online store. Avoid giving coupon codes, cash, or free subsequent purchases.

    Get Expert Help in Marketing Your Amazon Products

    Never underestimate what printed marketing material can do for your business. A delightful unboxing experience leaves a lasting impression on your Amazon customers. Remember, the key to success in creating product inserts lies in the design, content, authenticity, and value that it contributes to the customer’s journey.

    Navigating the intricacies of product inserts is no easy feat, especially because it involves awareness and compliance with Amazon’s guidelines.  It can be challenging if you're inexperienced in design and the platform. But you do not have to bear the weight of it all alone. 

    Seller Interactive will help you at each step of the way. Our comprehensive account management services cover every facet of selling on Amazon, ensuring you satisfy your customers from the start to the end of the purchasing process.

    Book a call with us today to learn more about what we can offer!

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    Amazon FBA Automation: Everything You Need to Know

    Amazon FBA automation has become essential for sellers looking to streamline their online businesses. This method allows you to outsource the entire order fulfillment process to Amazon, saving you time and effort while providing exceptional customer service. By using Amazon FBA, you can leverage their global network of fulfillment centers and offer your customers free two-day shipping through Amazon Prime.

    An infographic explaining the five steps of how Amazon FBA works: (1) inbound shipment, (2) arrival at the Fulfillment Center, (3) order management, (4) fulfillment, and (5) customer service

    As a seller with an already established business, FBA is the way to go if you want to scale your business. Through it, your product packing, shipping, and customer service for your FBA items are already cared for, allowing you more time to plan how you can grow your venture. As you delve deeper into the world of automation, you'll discover various tools and strategies that can help you optimize and scale your Amazon FBA business effectively.

    What Is Automated Amazon FBA?

    FBA automation refers to the use of tools, software, and services to streamline various tasks and processes associated with running an Amazon FBA business. By automating repetitive tasks and processes, Amazon automation allows you to free up time and resources to focus on more strategic aspects of your business, such as product research, marketing, and optimizing your Amazon storefront.

    For example, you can use inventory management software to track and manage your stock levels, minimizing the risk of overselling or running out of stock. In addition, automation tools can help you with demand planning and accurate forecasting, which are crucial for maintaining healthy profit margins and staying ahead of your competition.

    The Benefits of Amazon Automation

    By incorporating FBA automation tools, you can take your ecommerce business to new heights and enjoy long-term, sustainable success and benefits like the following:


    One major advantage of using FBA automation is that it significantly improves efficiency. By incorporating automated systems into your business model, you automate repetitive tasks and focus on more important activities like revenue growth or product research. This streamlines your business operations and increases customer satisfaction, as you can devote more resources to delivering high-quality products and services. 

    Improved Inventory Management

    By using inventory management software to automate various aspects of your inventory control, you can maintain optimal stock levels and avoid running out of stock or having excess inventory. Here are a few benefits of improved inventory management through automation:

    • Demand planning: Forecast demand accurately to ensure you have sufficient stock to meet customer needs.
    • Reduced inventory costs: Minimize holding costs by optimizing your inventory levels.
    • Real-time visibility: Get up-to-date information about stock levels and reorder points.

    Revenue Growth

    Revenue growth happens by automating pricing strategies to help you stay competitive, increase sales, and maximize profit margins. Additionally, an automated Amazon store can make use of detailed reports and accounting software to better understand your finances and make data-driven decisions to boost your profits.

    With Amazon automation, you can also:

    • Optimize product listings: Enhance your Amazon product pages to rank higher in search results, driving more traffic and sales.
    • Expand your product catalog: Automate adding new products, making diversifying your portfolio and reaching more customers easier.
    • Streamline order fulfillment: When order fulfillment is automated, you can quickly and efficiently deliver to your customers.

    How Amazon FBA Automation Works

    FBA automation streamlines your order fulfillment, shipping, and inventory management processes, allowing you to focus on growing your business and increasing profits. Let's check the details in this section.

    Order Fulfillment

    Order fulfillment is a crucial aspect of your Amazon FBA business. With automated FBA, you can streamline this process to ensure customer satisfaction. When you receive an order, the automated system handles everything from picking and packing to shipping products to the customer.

    Shipping Automation

    Shipping automation ensures that your products reach customers timely and without any damage. Amazon's advanced shipping automation system takes care of all the logistics, including calculating shipping rates, printing shipping labels, and handling return requests.

    Inventory Management Automation

    Inventory management automation helps you keep track of stock levels, forecast demand, and plan for restocking. This saves you time and ensures you don't run out of stock or overstock on slow-moving items, thus optimizing your cash flow.

    With the help of automation software, you can generate detailed reports on your inventory cost, sales performance, and profit margins, which are a solid basis for your decisions for product selection, pricing, and marketing campaigns. These tools provide financial statements in a few clicks.

    Choosing the Right Automation Tools

    When running your Amazon FBA business, several automation tools can help you streamline your business processes and make managing your store easier. Some key aspects to consider when choosing the right tools include pricing automation, listing optimization, and inventory management.

    Automating Pricing

    One essential aspect of managing your Amazon store is optimizing and updating the pricing of your products. This is where pricing automation tools come in handy. They can help you monitor and adjust your product prices in real-time, ensuring your store remains competitive with high profit margins. Make sure to research and compare different pricing automation tools, checking for features such as rule-based pricing adjustments, ease of use, and integration with your existing inventory management software.

    Listing Optimization

    Optimizing your product listings is another critical factor in your Amazon business's success, as this will directly affect your visibility on the platform. You need a tool to streamline and improve your listing creation and Amazon business processes to do this. The ideal listing optimization tool will help you:

    • Optimize product titles and descriptions for better search result rankings.
    • Perform keyword research to target search terms that will bring your store to the top of the SERP.
    • Analyze and track listing performance data, such as click-through and conversion rates.
    • Ensure your product images are eye-catching, informative, and compliant with Amazon guidelines.

    When choosing a listing optimization tool, consider factors like ease of use, integration with your existing systems, and whether it offers detailed reports and analytics to help you continually improve your listings.

    Common Challenges and Solutions in FBA Automation

    FBA automation is an essential part of running a successful ecommerce business, but it also comes with its own challenges. This section will discuss some common difficulties Amazon sellers face and how they can be addressed.

    Managing Returns and Refunds

    Returns and refunds are inevitable in any ecommerce business. To optimize your Amazon FBA business, you must have an automated system in place. Make use of tools like Amazon's automated return processing system, which can help you handle returns and refunds faster, ensuring better customer satisfaction. 

    It's also important to monitor return rates and analyze the reason behind them so you can implement effective policies and minimize their impact on your Amazon business.

    Understanding Amazon’s Policies and Fees

    Navigating Amazon's policies and fees can be complex, but ensuring your own business stays compliant and profitable is essential. The first step to overcoming this challenge is to familiarize yourself with Amazon's fee structure and various service requirements. Policies are always subject to change, so make sure to stay updated.

    To manage fees effectively, make use of automation tools that can help you keep track of expenses. These include inventory management software that can help you monitor and optimize your inventory levels. By leveraging automation in this aspect of your own business operations, you can save time, avoid errors, and ultimately stay competitive in the Amazon marketplace.

    Best Practices for Successful FBA Automation

    four best practices of Amazon FBA automation

    Executing these best practices will help you establish a successful FBA automation business. You can create a thriving eCommerce business through sound investment decisions, efficient bookkeeping, effective marketing strategies, and competition analysis and enjoy the benefits of a passive income on the Amazon platform.

    Sound Investment Decisions

    When launching your Amazon FBA business, making sound investment decisions is essential for long-term success. Focus on profitable products and consider the upfront costs associated with inventory management. Avoid getting enticed by get-rich-quick schemes, and always research before making your initial investment. Consult third-party review sites to ensure your chosen automation providers or tools are reputable.

    Efficient Bookkeeping

    Efficient bookkeeping is critical for managing the financial aspects of your Amazon automation business. Utilize automation tools and accounting software to streamline manual processes, such as generating and analyzing financial statements, cash flow statements, and accounting data. Regularly reviewing your accounting information helps you stay on top of your expenses and maximize profit margins.

    Effective Marketing Strategies

    Implementing effective marketing strategies is crucial for driving sales and increasing visibility on the Amazon marketplace. Invest in automated advertising campaigns and promotional efforts to boost your products' online presence. Stay on top of the competition by leveraging social media in your automated strategies.

    Analyzing Competition

    Understanding and analyzing your competition is vital for staying competitive in the Amazon FBA business. Utilize tools such as Helium 10 and other Amazon sales analytics platforms to gather detailed reports on competitors and market trends. You can strategically adjust pricing, inventory, and marketing efforts to remain competitive by staying informed about your competition.

    FBA Automation in the Global Market

    As an Amazon seller, you know that managing your FBA business includes many tasks that take time and effort. Automated FBA provides a solution to streamline those processes, making it easy to run your Amazon business efficiently while increasing customer satisfaction. Let's look at the benefits of outsourcing FBA processes and the types of services to consider.

    Outsourcing to Freelancers

    One option to automate your FBA store is to outsource tasks to freelancers. Using platforms connecting you to experts, such as Upwork or Fiverr, you can delegate routine tasks like product research, demand planning, and inventory cost management. This approach allows you to:

    • Save time and focus on strategic business decisions
    • Save money by only paying for the services you need
    • Remain competitive in the rapidly evolving e-commerce market

    However, you must also review their work carefully and maintain open communication to ensure they meet your expectations.

    Opting for a Virtual Assistant

    Another popular solution to automate your Amazon FBA business is to hire accounting virtual assistants (VAs). These professionals typically have e-commerce experience and can support you with the following:

    • Order fulfillment and shipping automation
    • Inventory management using InventoryLab or similar software
    • Managing financial statements, such as a cash flow statement or balance sheet, with accounting software like QuickBooks

    Virtual assistants provide value by allowing you to focus on growing your Amazon business while they handle repetitive tasks like managing your inventory and automating pricing. Remember that finding a VA with the right skills and experience is essential to support you effectively.

    four red flags of amazon automation

    Amazon Automation Scam

    FBA Automation is a popular yet controversial topic in ecommerce. As an Amazon seller looking to build a successful business, you may have encountered the term and wondered if it's a valuable strategy or just another get-rich-quick scheme. Implementing automation can be a powerful tool, but it's essential to understand the pros and cons before fully diving in to avoid any Amazon automation scam.

    Some Amazon sellers have raised concerns about the darker side of the Amazon automation industry, particularly the rise of Amazon store automation agencies. Some of these Amazon automation agencies promise passive income while managing your entire ecommerce business. Unfortunately, there have been cases where sellers lose money or receive inaccurate financial statements.

    To use automation effectively, you must focus on reputable automation providers and tools. Many legitimate automation providers offer inventory management software and other tools to help you remain competitive in the Amazon marketplace. Automation tools can assist with repetitive tasks like pricing adjustments and accounting data management.

    Let Seller Interactive Manage Your Amazon FBA Account

    With the right automation services and tools, you can effectively manage your Amazon FBA business, improve customer satisfaction, and save valuable time while scaling your business. 

    Not sure where to start? Try Seller Interactive.

    We are a fully-servicing Amazon account management agency. By embracing advanced automation tools and systems, we can help you manage your inventory, handle order fulfillment, automate pricing, and many other routine tasks integral to your business model. Whether you're a medium-sized business owner or part of a larger enterprise, we can be your trusted partner in achieving a streamlined eCommerce business.

    The realm of Amazon store automation is vast and occasionally marred with scams that claim to offer effortless passive income. Seller Interactive stands tall as a legitimate provider of Amazon automation services. With a proven track record and many satisfied clients, you can trust us to help you achieve a profitable Amazon FBA business.

    So, what are you waiting for? Call us now to learn more about our offers.

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    eBay vs Amazon: Whose Seller Fees Are Worth It?

    When considering an eCommerce platform to start your business with, two major platforms come to mind: eBay vs. Amazon. Both marketplaces have established themselves as global leaders in eCommerce. But which one is best for you as a seller? 

    In this blog, let’s dive into the seller fees of these eCommerce platforms and see which offers the best value for your money as a business owner. 

    The Costs of Selling on eBay and Amazon

    Selling on eCommerce platforms is not free—you have to pay to sell. So, choose the platform that can bring you the most bang for your buck. Measuring seller fees in eCommerce platforms is crucial because it directly impacts your profit margins and financial performance. 

    If the cost of seller fees is too high but fails to contribute significant value to your eCommerce business, you may be at a loss.

    Overview of eBay Seller Fees

    If you plan to sell products on eBay, you'll be among the 18 million eBay sellers willing to pay for the fees to sell their items. But are the fees worth it? Let’s discuss the following eBay selling fees: 

    1. Insertion Fee

    When you list an item on eBay, you will be charged an insertion fee. Each month, sellers are typically given 250 free insertion fee listings. For listings beyond this, the standard insertion fee is $0.35 per listing, though this may vary based on your subscription level.

    2. Final Value Fee

    Once your item sells, eBay charges a final value fee, typically around 0.5% to 15% of the total sale price. The fee percentage differs based on the item’s category, with categories such as industrial equipment having a lower fee. 

    3. Promoted Listing Fee

    Like Amazon Advertising, eBay’s Promoted Listing allows sellers to advertise their products directly on the platform. This helps sellers increase the visibility of their products, ensuring the ads will reach a number of engaged online shoppers. 

    However, a Promoted Listing comes at a price. You’ll be charged when someone buys your product through the Promoted Listing. The prevailing ad rates determine the cost, which is 2–100% of the product’s total sale amount. 

    4. eBay Store Fee

    eBay provides store subscription plans for sellers seeking advanced features and benefits. These subscriptions come with a monthly fee. Each plan offers different features, including lower final value fees and increased free listings.

    You can take the Starter Store or Basic Store plans if you're new to eBay. Then, as your business grows, you can upgrade to higher-tier plans. 

    Take a quick look at eBay’s subscription plan and pricing below:

    Subscription PlanPricing (Per Month)
    Starter Store$4.95
    Basic Store$21.95
    Premium Store$59.95
    Anchor Store$299.95
    Enterprise Store$2,999.95 

    5. International Fee

    eBay applies an international fee if

    • you are selling from particular countries or regions or
    • the buyer's address is outside your registered address country.

    These eBay fees are deducted automatically from the sales profits. Below is the percentage of international fees eBay charges per country or region: 

    Seller Registered Address Country/RegionInternational Fee
    South Korea 1.45%
    New Zealand 1%
    Rest of Asia-Pacific 1.30%
    Europe United (excluding EU)1.30%
    Rest of World1.55%

    Overview of Amazon Seller Fees

    To compare Amazon vs. eBay, this section will provide a comprehensive breakdown of Amazon selling fees. 

    1. Subscription Fees

    Unlike eBay, Amazon doesn’t charge sellers for a per-item listing. Amazon offers two seller accounts: Individual and Professional. For those starting or selling occasionally, the Individual seller account is a better fit if you sell fewer than 40 units per month. 

    On the other hand, if you are an established seller selling more than 40 items a month, a Professional account will suit you. 

    Below are the prices of selling plans on Amazon

    Selling PlanPricing 
    Individual$0.99/item sold
    Professional $39.99/month

    2. Amazon Referral Fee

    An Amazon referral fee is equivalent to eBay’s final value fees. Each item sold on Amazon incurs a referral fee, which varies depending on the product category. This fee is generally between 8% and 15% of the item price and shipping charges. Amazon’s referral fee is typically higher than eBay’s final value fees.

    3. Fixed Closing Fee

    If you’re using an Individual selling plan on Amazon rather than the Professional selling plan, you’ll be charged a fixed closing fee of $0.99 for each item you sell. 

    If you could sell 40 units in a month, you’ll have to pay a total of $39.60 for the items you sold, almost equivalent to a Professional selling plan. This could be one of the drawbacks of getting the lowest plan. 

    The Professional selling plan offers benefits such as access to different tools, bulk listings, advertising, and more that the Individual selling plan doesn’t. 

    4. FBA Fulfillment Fee

    Fulfillment by Amazon (FBA) is a service offered by Amazon, where they will handle the storage, shipping, and packing of your products.

    Here are some benefits of enrolling in the Amazon FBA program: 

    • Products become eligible for Amazon Prime Free Two-Day shipping
    • Customer support 
    • Customer service for product returns
    • FBA specialized services such as Amazon Global Logistics, Multi-Channel Fulfillment, and more

    Using FBA enables Amazon sellers to save up to 32% of shipping costs per unit. However, enrolling in Amazon FBA isn’t free. You’ll be charged FBA fulfillment fees, which depend on your item’s weight and size. 

    5. Monthly Storage Fee

    Aside from the FBA fulfillment fee, FBA sellers will also be charged a monthly storage fee. These Amazon fees apply to the total cubic footage of your product stored in Amazon fulfillment centers. Aside from the product size, charges also vary depending on the time of the year, with higher fees from October to December and lower fees from January to September.

    Factors to Consider When Choosing the Right eCommerce Platform

    After listing all the seller fees for both Amazon and eBay, it’s important to understand that these alone may not fully determine which of the two platforms provides the best value for your money.

    To help you come up with a more informed decision, here are more factors to consider when choosing between eBay or Amazon: 

    ebay vs amazon graphic showing their differences in terms of customer reach, sales, competition, and product promotion

    Customer Reach

    Consider the potential customer reach on both platforms. eBay and Amazon accommodate expansive customer bases but differ in demographics and interests. eBay’s diverse user base attracts 35-64 year-olds, while Amazon targets millennials. 

    It’s also noteworthy that 92% of shoppers prefer buying from Amazon to other eCommerce platforms like eBay and Walmart. These facts will help you determine your products' potential audience size and market demand.


    Amazon generated $514 billion in sales in 2022, compared to eBay’s $9.79 billion. Amazon’s sales volume significantly surpasses that of eBay. Amazon reportedly had 300 million active users in 2022, compared to eBay’s 138 million users. 

    This means you might find more opportunities for sales on Amazon, but remember that greater sales volume also means more competition among sellers.


    Both marketplaces have their share of competition. However, Amazon features well-known and established brands, making it more competitive. On the other hand, eBay is known for niche markets and a global audience seeking unique items. 

    Aside from this, Amazon has 9.7 million registered sellers on the platform, of which nearly 2 million are active. Meanwhile, there are 18 million active sellers on eBay. If you’re looking for low competition in terms of the number of sellers, Amazon might be a better choice than eBay. 

    Product Promotion

    Promoting your products on both platforms requires different approaches. Amazon provides Amazon Advertising, while eBay has its Promoted Listings. Depending on your promotional strategy, one of these platforms might be more appropriate for your business.

    Amazon Advertising offers different products, such as Sponsored Product, Sponsored Display, and more. Meanwhile, eBay’s advertising options might not offer the same level of customization. 

    Which Is Safer: eBay or Amazon?

    Both eBay and Amazon prioritize buyer and seller protection. But in terms of payment protection and processing returns and refunds, Amazon appears to be safer for sellers than eBay. Choose the platform where your potential customers can enjoy a positive online shopping journey, as this can influence your sales outcome.

    The Verdict: eBay or Amazon?

    When it comes to choosing between eBay and Amazon, there are several factors for you to consider. Both platforms offer unique benefits and drawbacks tailored to selling and shopping experiences. As a seller, you should evaluate which platform offers the best exposure and target audience for your products. 

    If you want more freedom in selling products, then eBay may be the right eCommerce platform. 

    You’ll be paying lower selling fees, too. However, the tools and services that can help you sell your products might be limited. 

    But if you’re open to growing your potential as a seller, Amazon may suit you better. As the world’s largest eCommerce platform, you can sell your products to a large user base. You’ll pay more fees to access various seller tools and services, but you’ll get the most out of what you pay. 

    Selling on Amazon? Get an Account Manager’s Help

    So, are you now ready to start your eCommerce venture with Amazon? If you’re still not confident about entering the dynamic world of eCommerce, don’t worry. 

    Seller Interactive can assist sellers like you in navigating the complexities of eCommerce. Our comprehensive account management services cover everything from product listing optimization to prep and logistics. Book a call with us today, and let’s start your eCommerce growth story!

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    Walmart Marketing Strategy: 6 Tips for Success

    Walmart is one of the retail giants in the world, known for its cost leadership strategy and unique selling proposition of offering products at "everyday low prices." To thrive on this platform, you must devise and adopt an effective Walmart marketing strategy.

    But what makes an effective strategy? 

    Many factors go into it, from specific business needs to industry suitability. To help you find the most suitable option for your brand, let’s explore six strategies to drive your business to success in the Walmart marketplace. 

    Walmart’s Business Model

    Walmart is known for its huge physical stores, but today it can compete against giants of the online shopping world. In 2023, Walmart's revenue is already at 611 billion dollars.

    Here are the four primary business models of Walmart that cater to its growth:

    Walmart US

    With operations in all 50 states, Walmart has been one of the most prosperous American retail companies since its founding. Walmart U.S. is responsible for 66% of the company's overall sales.

    Walmart International

    Walmart continues expanding outside the United States and operates in 27 countries. Walmart International operates under different formats:

    • Supercenters
    • Hypermarkets
    • Warehouse clubs
    • Supermarkets
    • Ecommerce

    Sam’s Club

    Sam's Club is another Walmart business model comprising members-only warehouse clubs available in 50 U.S. and Puerto Rico states. It contributes 14% to Walmart's overall sales.

    Walmart Distribution Centers

    Walmart has over 190 distribution centers, and its operation is one of the most efficient in the world. Walmart's transportation alone is impressive. The enterprise has 80,000 trailers, more than 13,000 drivers, and 11,000 tractors.

    • Walmart's intensive distribution strategy ships general merchandise, groceries, and other goods to consumers daily.
    • Walmart has disaster distribution centers placed in strategic locations across the country. These distribution centers contain enough goods for struggling communities in disaster situations.
    • All distribution centers measure at least 1 million square feet and have more than 700 personnel on the field and more than 200 trailers for shipping needs.
    • Every distribution center in a 150-mile radius can serve up to 150 Walmart retail stores.

    6 Practices for a Successful Walmart Marketing Strategy

    The numbers are impressive just by looking at it. According to recent data, Walmart has 240 million customer visits weekly across their physical stores and ecommerce websites. They have roughly 160 million products to choose from over 150,000 sellers.

    The Walmart marketplace has clearly increased its digital presence and is now directly competing with the Amazon marketplace. But just like any online selling platform, it is also competitive. 

    Racking up on sales and driving traffic to your business requires plenty of work. But with the proper marketing strategies, boosting your business is possible. If you're an ecommerce seller and have yet to join the Walmart bandwagon, now is the time to grab the chance to earn large potential sales. 

    Here are six practices to incorporate into your marketing strategy.

    an infographic about 6 tactics to include in your walmart marketing strategy

    Target the Most Competitive Price Point

    The product price is a big consideration in Walmart customers’ purchasing decisions. In Walmart marketing, you are likely to achieve the Buy Box feature with the lowest price. But remember, you don't need to always race for the lowest store price.

    Here are rules to remember when targeting a competitive price point for your Walmart stores.

    • Low prices are great, but always consider your profit margins. Forcing you to sell at low prices that don't generate profit can hurt your business in the long run.
    • Consider other costs, such as shipping, packing, and other fees, for your pricing strategy.

    Look for a New Target Market

    Exploring multiple business paths is one of Walmart's most successful marketing techniques. If there are growth opportunities, don't be afraid to take them. Opening your company to new (and relevant) prospects can significantly expand your presence worldwide.

    How do you think huge enterprises grow their business? Walmart has over 11,000 stores spread across 27 different countries. You don't have to offer your products in all countries. Starting with the nearest or most convenient for your business is a great start and will surely cater to your business growth.

    Excellent Customer Support Is a Must

    Sometimes, the factor that separates online selling platforms is customer service. A positive customer experience makes buyers trust and repeat purchases from you. However, good customer service is hard to define in a few words. Is it replying to customer messages diligently? Is it about processing refunds and returns quickly?

    Here are some key metrics to help you provide top-notch customer service to your patrons.

    • Maintain a 99% product shipping rate to help your business rank high in organic listings.
    • Product cancellations should be less than 1.5%
    • Keep returns under 3% and, if possible, process all refunds in one day.
    • Your Walmart 90-day seller rating should be 90% or above.
    • Escalation rates should be less than 0.5%.
    • It is best to answer 60% of calls within a day and reply to at least 90% of emails you receive.
    • The file order receipt should be received and confirmed by Walmart in an hour, and there should be an electronic notice of the shipment confirmation in a four-hour time window.

    Take Advantage of Walmart's Minimal Fees

    Walmart offers an easier way to generate income compared to other selling platforms. When you have an Amazon account, it feels like you only pay fees for subscriptions, FBA, shipping, storage, and more. These fees can be heavy if you're starting an online business.

    If you want to save money and boost your income faster, take advantage of Walmart's minimal fees. There are no set-up, monthly, or annual charges for maintaining your account. Walmart only charges referral fees depending on different product categories. 

    Once you have confirmed your product categories on the retailer agreement, you can enjoy the many features of the Walmart marketplace.

    walmart homepage on a laptop screen

    Be Smart About Your Promotional Strategies

    The most effective and fool-proof way to attract customers to your product listings is by running different promotions. There are several marketplace techniques you can use for your Walmart product strategy. Here are a few to consider.

    💲 Reduced-priced promotionsA temporary pricing strategy where sellers offer low product prices to entice customers to purchase. Run this promotion if customers can save at least 5% on their purchases or at least $5 on items over $100.
    📣 Clearance sales promotionsItems are placed in a special category and heavily discounted to help sellers move their stagnant inventory. This is ideal for products about to be discontinued or are up for inventory clearing.
    🛒 In-cart and checkout promotionsProduct prices are only shown when customers add them to their cart (in-cart) or when a customer logs in to their account and provides their shipping information (checkout).

    Find the Best Distribution Center and Location

    An efficient supply chain is essential to succeeding as a seller at Walmart. First, you must leverage the ecommerce platform’s intensive distribution channel design. It ensures your product reaches customers in the fastest time possible. For example, they provide designated trucks to handle large items and guarantee their good condition until delivery. 

    Next, you can choose the optimal location for your products strategically. This will simplify your shipping process and inventory to meet customer demands. Always track your inventory to meet your customers' needs successfully.

    Manage Your Walmart Account Right with Seller Interactive

    The online marketplace is a competitive landscape. There are always learning curves, but scaling your business with us can make the venture easier and more guaranteed success. 

    Seller Interactive’s Walmart account management services will set the stage to support your business growth. Our experts will provide key Walmart marketing strategies to help increase your sales and conversion rates.

    You can trust our experts to find the best strategy for growing your ecommerce business. What are you waiting for? Don't get left behind. Book a call with us today, and get to know more about our Walmart marketplace services!

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    Amazon Conversion Rate Optimization: 10 Tips for Excellent Results

    Which do you prefer: three customers making a purchase or a thousand customers with only two making a purchase? Most likely, the former. The same question says a lot about Amazon conversion rate optimization.

    On Amazon, conversions are essential in achieving and maintaining a high seller ranking. Amazon's algorithm considers various factors to rank product listings, including the conversion rate (CVR). If your CVR is low, your product listings won't appear on page one of the platform's search results. This robs you of many profitable opportunities on the platform.

    But what's a good Amazon conversion rate? How should you achieve it and climb to the top of the shopping results? Keep reading to know the basics of Amazon conversion rates. We'll also share ten tried and tested ways to get a good conversion rate. Let's begin!

    All About Amazon Conversion Rates

    The Amazon conversion rate is part of the platform's seller metrics and Business Reports. It determines the number of visits to your product listings that turn into a sale.

    CVR is a vital Amazon metric for the following reasons:

    • It provides a broad view of your product listing's health. See which areas perform well and which require improvement.
    • It increases the chances of getting a high product ranking.
    • In the long run, it leads to a bigger and more loyal customer base.
    • It contributes to your A/B testing evaluation.

    The Ideal Amazon Conversion Rate

    No specific CVR applies universally to all products and categories on the platform.

     Generally, ideal Amazon conversion rates can be between 10% and 15%. This indicates a good performance; the higher it gets, the better. 

    That said, various factors may change your idea of a good Amazon conversion rate. Here are two scenarios that talk about different conversion rate standards.

    • Amazon Prime members' conversion rate is as high as 74% (or greater).
    • The average ecommerce conversion rate is from 2.5% to 3%.

    Don't get confused with the metrics and reports. Analyze the data you have to understand and evaluate whether your Amazon conversion rate is satisfactory.

    Amazon Conversion Rate Calculation

    Look for the top menu bar on your Amazon Seller Central account. Go to Reports > Business Reports. You'll find a detailed and downloadable report called Amazon Sales and Traffic.

    Next, search for a row named Order Item Session Percentage. That's where you'll be able to view your Amazon conversion rate.

    If you are curious about how Amazon calculates your conversion rate or want to try it yourself, here's the formula:

    Total number of orders / total product listing sessions = CVR

    Low Amazon Conversion Rates

    The CVR is directly associated with rank product listings. Consequently, a low CVR reduces the likelihood of increasing sales and being shown on the first page of the search results.

    The good thing is Amazon won't suspend your account for a low Amazon conversion rate. Still, that doesn't mean you shouldn't fix it. A low CVR generally means you need a better strategy; overlooking this may trigger more issues and eventually lead to suspension. Let’s discuss the best practices in the following section.

    how to find conversion rate on amazon - conversion rate optimization printed on a keyboard’s blue enter button

    Amazon Conversion Rate Optimization: The 10 Best Practices

    As a seller, Amazon conversion rate optimization is crucial to increase sales. Here, we'll share seven best practices to achieve just that. Conversion rate optimization will be easier with these tips, so keep reading!

    1. Target the Right Audience

    Targeting the right audience is essential for any business in Amazon conversion rate optimization. Amazon has millions of active buyers worldwide, but not all may be interested in your products. Identify your target audience and tailor your marketing strategies to maximize sales opportunities.

    Understand your product’s key features, benefits, and unique selling points to target the correct audience. Through this, you'll know how to weave a message that responds to potential customers’ needs.

    Customer demographic and behavior research is another method. Use tools like Amazon's customer insights dashboard or third-party analytics solutions to gather data on your target audience's shopping patterns, preferences, and interests. This information ensures your product listings, pricing, and promotional strategies are geared toward attracting your target audience.

    Lastly, you may leverage Amazon's advertising options, such as Sponsored Products and Sponsored Brands. These advertising tools allow you to reach specific customer segments based on their search keywords, browsing history, and purchase behaviors. Targeted campaigns increase your visibility and attract qualified leads to your products.

    2. Optimize Listings for Search Engines

    An optimized product listing is crucial to achieve higher conversion rates when selling on Amazon. It drives traffic to your product and encourages customers to make a purchase. Here’s how to enhance your listings:

    Put yourself in your audience's shoes.

    Use language that resonates with your target market, from the product title to the high-quality product images. They are most likely to look for the features, benefits, and product specifications of a product. Adding this information boosts transparency and sets the right customer expectations.

    Do keyword research.

    Customers must type in keywords on the Amazon search box to get to the product they intend to buy. This is where keywords come into play, allowing your listing to appear in the search results. Seamlessly and strategically input relevant and specific keywords to describe your product while ensuring content reader-friendliness.

    Use relevant keywords for your listing content, product title, product images, bullet points of product features, product descriptions, and store backend.

    Get customer feedback and reviews.

    Potential buyers want to ensure they are getting only the best, and where else can they look than customer reviews and feedback? The individuals who have tried your products serve as their reliable sources. Studies show that products with positive customer reviews are more likely to convert into sales than those without. 

    Have reliable pricing and shipping options.

    Pricing and shipping options can greatly impact your product's conversion rate. When customers see that they can receive their orders quickly and conveniently, they'll be more encouraged to buy.

    Amazon FBA page on a mobile phone with Amazon Prime background

    3. Choose a Shipping and Fulfillment Method Wisely

    Customer experience is a success factor in raising your Amazon conversion rate. Buyers will not abandon their orders when the purchasing experience is pleasant and memorable. So always find ways to take the customer journey to another level, like choosing a reliable shipping and fulfillment method.

    • Enroll your Amazon business in Fulfillment by Amazon (FBA). 
    • Make your quality products eligible for Amazon Prime's benefits, such as two-day free shipping. 

    These strategies undoubtedly increase conversions because more customers spend on these perks. You'll grow your product listing views, orders, and revenue. FBA also transfers your order fulfillment and return processes to Amazon, reducing your workload.

    💡 Whichever delivery or fulfillment method you choose—seller-fulfilled Prime, FBA, or merchant fulfilled—ensure that your shipping and delivery options are clearly displayed on the product page. Include the price, expected delivery time, and any other relevant information.

    Doing so sets the correct expectations for potential customers, increasing the chances of good feedback and reducing the risk of customer complaints.

    4. Utilize Amazon Enhanced Brand Content

    Enhanced Brand Content (EBC) or A+ Content allows you to create a more visually pleasing and informative product page. Investing in A+ Content can significantly improve your conversion rates on Amazon. The feature is a highly effective tool, enabling brands to tell compelling stories, differentiate themselves from competitors, and ultimately drive more sales.

    EBC allows you to showcase your product’s unique features and benefits more than what's included in the bullet points, product features, product descriptions, and the product title. The program also allows you to use high-quality product images on a white background and include other multimedia elements. 

    Such content quality gives potential customers a more immersive shopping experience on Amazon.

    To take full advantage of EBC, here are the things you can do:

    • Showcase your product's benefits with clear and informative content.
    • Highlight your unique selling points, including any features or benefits. Do competitive research to differentiate your products from your competitors.
    • Use high-quality images and videos, showing product features and demonstrating functional products while in use.
    • Your product photos and videos should be clear and well-lit, with plenty of details that help customers fully understand what they're buying.

    By providing customers with detailed information about your products, you can effectively communicate your product's benefits and the brand's commitment to quality and customer satisfaction. Eventually, this helps you in fostering trust with them.

    5. Launch Well-Planned Special Offers

    Offering special offers can significantly increase your Amazon Conversion Rate Optimization (CRO) and boost your sales. Who can resist a fantastic deal? Not many. However, it is crucial to note the offers should appeal to your target market and encourage them to take action. Here are a few tips:

    Determine what they look for in a product listing.

    What does your target audience value in a listing that entices them the most? Do they look for product variations or limited offers? Offers irrelevant to your target market could result in low conversion rates and minimal ROI. You should also consider your niche and competitors to avoid launching similar offers that they may have already done.

    Appeal to the senses and communicate clear offers.

    A short but clear message is easy to remember. Short and sweet creativity will make it more appealing to the senses. Product titles and product descriptions highlighting the benefits and savings customers can get will increase their chances of adding the product to their cart.

    Give what you offered as promised to avoid negative reviews.

    It is crucial to implement your special offers properly. Timing is essential, and you must ensure your customers can easily apply the offer during checkout. Also, prepare enough stock to meet the expected demand during the promotion period.

    Fantastic deals increase click-through rates, bring more traffic to a product listing, drive sales, and increase the conversion rate. They help you find a competitive edge in the huge Amazon marketplace.

    6. Devise an Excellent Product Pricing Strategy

    Amazon is an extremely competitive marketplace. Competitive pricing is crucial to get those conversions and thrive on the platform. Thus, implementing an excellent pricing strategy is one of the best ways to optimize your conversion rate on Amazon.

    Competitive pricing gives you more opportunities to stand out from the Amazon crowd. It helps you get a higher ranking in Amazon's search results and a chance to win the Buy Box. 

    🧐 The Buy Box is where Amazon features top Amazon sellers' products. Grabbing this spot immensely increases brand visibility and conversion rate.

    Here's a step-by-step procedure on how to develop your pricing strategy:

    Step 1: Conduct thorough research in your market niche and analyze your competitors’ pricing. You should be looking at not only your direct competitors but also indirect competitors, as this will give you a better understanding of overall market trends and pricing expectations. 

    Once you have this information, you can start creating a pricing strategy that fits within the market range and stands out from your competition.

    Step 2: Utilize Amazon’s pricing tools. Amazon offers a dynamic pricing system that allows you to automatically adjust your prices based on the competition and other market factors. Additionally, Amazon provides you access to various promotional tools such as Lightning Deals, Best Deals, and Deals of the Day.

    Step 3: Regularly monitor and track your pricing strategy. Amazon is a dynamic marketplace, so pricing trends can change rapidly. By regularly analyzing your sales and adjusting your pricing strategy, you stay ahead of your competition and continue to drive sales and conversions.

    different prices on a black background with the lowest price, $98.95, magnified

    7. Make the Most of Amazon PPC

    In today's digital age, advertising has become essential for companies looking to grow their online businesses, and Amazon is no exception. Using different advertising methods like Sponsored Adscan help improve CRO. 

    That said, you don’t have to utilize all of them. Choose the most suitable method(s) for your specific goals and ensure your ad spend will be worth it.

    Within Amazon, you can try Amazon Sponsored Products, Amazon Sponsored Brands, Amazon Display Ads, and Amazon Stores, among other programs.

    • Amazon Sponsored Products ads are for your product listings to gain more visibility.
    • Amazon Sponsored Brands' main goal is to raise brand awareness.
    • Amazon Display Ads ensure you can reach audiences in and out of the Amazon platform.
    • Amazon Stores allow you to lead customers to your stores and be aware of all your products.

    These advertising programs can help increase visibility, drive traffic, and improve conversion rates for businesses selling on Amazon.

    8. Advertise in Multiple Channels

    Leveraging multi-channel marketing is a success factor in Amazon conversion rate optimization. Marketers can capture a wider audience by ensuring visibility across various platforms, enhancing product discoverability, and gaining customer trust.

    Each advertising channel has its unique value. 

    • Social media platforms like Facebook and Instagram are best used for your image and video content and ads. 
    • Email marketing allows personalized communication with potential buyers, nudging them toward conversion. 
    • Google AdWords puts your product at the forefront when customers actively search, driving high-intent traffic to your Amazon page.

    Remember, tracking and analyzing the performance across different channels is equally crucial as creating them. Leverage analytics tools to get insights into each channel's effectiveness and optimize accordingly.

    9. Manage Customer Reviews

    Many customers rely on reviews when buying a product. Reviews provide information about the item from a customer's perspective, which may or may not persuade them to purchase. If they don't buy yours, it could be due to bad reviews or a lack of social proof on your product listing. 

    Here are some tips for managing buyers’ feedback on your products:

    🔎Monitor and manage your Amazon reviews regularly.
    🙂Highlight positive reviews to give buyers confidence in choosing your product. 
    ☹️Respond appropriately to negative ones to eliminate buyers' doubts.
    🏆If you are successful, Amazon rewards you with badges such as Amazon's Choice, Best Seller, and many more to foster customer trust and conversion.
    Encourage customers satisfied with your product quality to leave reviews politely and non-intrusively. You may add a request within your product packaging. Amazon's Early Reviewer Program can also aid in generating initial reviews for new products.
    🔧Consider using review management tools to monitor and effectively manage your satisfied customers' reviews. These tools provide alerts for new reviews, enabling quick response times.

    10. Maintain Excellent Seller Performance Metrics to Avoid Amazon Account Suspension

    Maintain a good ranking on Amazon to ensure that the conversion rate and the conversion optimization you worked hard for will not go to waste. You can achieve this by adhering to Amazon’s rules and regulations and tracking metrics.

    Below are the seller performance metrics to track to avoid low rankings and keep account suspension at bay:

    • Order Defect Rate - Calculates the number of orders reviewed or returned as defective. 
    • Valid Tracking Rate - Indicates the rate of packages with valid tracking numbers before shipment. 
    • Inventory Performance Index - Refers to the performance of your Amazon FBA inventory over time.
    • Pre-Fulfillment Cancelation Rate - The number of orders you cancelled (due to out-of-stock) after a potential customer had already placed their order.
    • Late Shipment Rate: Indicates the frequency of your delayed shipments.
    • Seller Rating: An overall performance rate of your customer service, fulfillment process, and more.

    Surpass the Average Conversion Rate with Seller Interactive

    Selling on Amazon is a challenging venture. It involves time-consuming and complicated processes like search engine optimization, account health maintenance, campaign creation, etc. But it doesn't always have to be that way. With the right knowledge about Amazon's CVR and how to achieve it, success may be just around the corner!

    Not getting enough conversions for your Amazon products? Work with Seller Interactive to improve your conversion rate.

    Book a call now for more information.

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    Amazon Advertising Managed Service Provider: The Underrated DSP Choice

    Amazon Demand Side Platform (DSP) is all the rage among Amazon sellers and marketers, and it’s easy to see why. The program’s self-service option allows them to fully control their advertising campaigns. It also gives them the power to refine their strategies according to their unique business needs.

    Unfortunately, the other option often finds itself overshadowed: managed service. While managed service has a required cost and limited control, dismissing its potential would be a complete mistake. 

    Seller Interactive is here to give insights about the untapped power of having an Amazon Advertising Managed Service provider and how it can elevate your digital ads like never before.

    Online programmatic advertising in feed on computer screen

    Amazon Ad Challenges and How Managed-Service DSP Can Help

    Amazon DSP’s vast reach and targeting features offer advertisers a valuable platform for connecting with new and existing audiences. Its relevance is even emphasized by the availability of two Amazon marketing services: self-service and managed service.

    Ecommerce business owners highly favor self-service as it grants customers full authority over their ad campaigns. This resonates with many sellers who prefer a hands-on approach to their ad strategies. 

    Managed service, on the other hand, caters to companies with limited ad experience and guides them throughout the campaign process.

    Despite the assistance given from the managed-service option, most sellers are still reluctant to embrace it. What are the underlying reasons behind this? Let’s analyze the factors influencing their decision-making process and see how managed-service DSP can help.

    #1: Level of Programmatic Advertising Expertise

    Programmatic advertising uses algorithms and data to target specific audiences and deliver personalized display, video, or audio ads across various digital channels. This approach increases efficiency and allows for precise targeting and measurement of campaign performance.

    It might appear easy because it automates buying and selling digital ads, but it is not. Let’s say you want to create dynamic ecommerce ads. These involve various ad formats, creative assets, and ad copies. If you don’t understand how they work, you’re compromising the chances of achieving optimal results and maximizing your advertising potential.

    But with Amazon's managed-service internal team, you can let them create these complex ads in your stead. 

    #2: Financial Limitations

    The costs vary depending on the chosen approach in Amazon DSP advertising. You can customize your advertising budget with self-service, while the managed service provider comes with a minimum management fee of $50,000. It may also differ per country.

    Given the potential cost variations and ad budget optimization, many business owners opt for the self-service option. They don’t want any financial constraints that might affect the flow of their business on Amazon.

    But they may not also realize the expertise and support a managed-service team can bring. They can access the ins and outs of the demand side platform advertising so you can efficiently manage your expenses.

    #3: Limited Knowledge of Inventory Features

    Some businesses are unaware of the exclusive DSP inventory of Amazon managed service. It targets Amazon audiences based on their demographics, lifestyle, and devices used, among other things. 

    There are also different types of Amazon DSP inventory, such as AZOO MB (Amazon Owned and Operated for mobile), AZOO DS (Amazon Owned and Operated for desktop), and AZPS (for Amazon publisher services.)

    Does the self-service option have an inventory? Yes, but it doesn’t have certain exclusive features like the Share of Voice (SOV) packages with additional impressions or placements for driving brand awareness. If this function appeals to you, the managed-service DSP is a better choice.

    #4: Lack of Consultation

    Amazon DSP and Sponsored Ads may appear similar in their buy-and-sell process but differ in eligibility, expense, and control, leading to confusion among online sellers.

    This circumstance is where the importance of having managed service becomes evident. The managed service option offers consultation, enabling you to contact an Amazon Ads specialist to discuss your concerns and plans for your display ads. It’s reassuring for inexperienced sellers to know they can get help anytime. 

    How to Elevate Your Ad Strategy Under Amazon DSP

    As you can see, leveraging Amazon-managed service revolves around utilizing an internal team. But note that it cannot address all your advertising needs single-handedly. It would still be best to take an active role in upscaling your programmatic ads and filling the gaps that may arise.

    Here’s how you can do that.

    Key Takeaway on Amazon Managed-Service DSP 

    It’s difficult for an Amazon seller to delegate an important part of their business to someone else. But for many, especially startups and small businesses, having a professional on their side is more helpful than not having one. 

    A great example of this is Amazon DSP’s managed-service option. Instead of spending time learning the ropes, you let Amazon manage your campaigns. It also includes exclusive perks such as DSP inventory access, consultation support, real-time optimization, and strategy development.

    It requires a management fee, which can overwhelm your budget, but it’s still worth a shot. You must understand your business needs and know the best way to utilize them.

    Get Expert Amazon DSP Help Today!

    Are you planning to take your Amazon brand to the next level through Amazon DSP? Try Seller Interactive’s DSP program expert solutions.

    We have well-trained DSP advertisers who devise strategies and provide the tools necessary to reach audiences on and off Amazon. Our Amazon advertising management services include extensive reporting metrics, strategic programmatic ads, customer engagement strategies, and definitive goal setting.

    Book a call today for more details!

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    The Definitive Guide On How To Sell On Amazon FBA in 2023

    The Fulfillment by Amazon (FBA) service was launched in 2006 to streamline processes for both Amazon sellers and customers. Today, learning how to sell on Amazon FBA made sellers’ processes convenient and seamless while customers receive faster, more reliable shipping and delivery. 

    This article will give you an in-depth explanation of Amazon FBA and how you can use it to improve operations to increase sales and enhance brand awareness on Amazon. 

    Amazon Prime delivery truck in the middle of the road

    How Amazon FBA Works

    Amazon FBA became the go-to solution for sellers who don't have their own logistics team, delivery trucks, and warehouses to store their products. The eCommerce shipping and logistics will take care of your deliveries, but it comes with a price. For a better understanding, here's the process:

    • Seller sends inventory to Amazon's fulfillment centers.
    • Amazon receives, sorts, and stores the inventory at the fulfillment center.
    • The customer orders the seller's product from the marketplace.
    • Amazon picks, packs, and ships the order to the customer.
    • Amazon will handle customer service.
    • If the customer wants to return the product, Amazon will also take care of it.
    Amazon homepage on mobile

    6 Benefits of the Amazon FBA Program

    More than half of third-party sellers use Amazon FBA. It shows how valuable and useful this service is. Below are the reasons why you should become an Amazon FBA seller:

    Top-Notch Logistics and Warehousing Facilities

    You can access Amazon's high-end fulfillment centers, truck trailers, air freight, bicycle couriers, merchant vessels, and air drones. The Amazon workforce has years and years of experience and expertise you can take advantage of.

    Prime-Eligibility Guaranteed

    According to Statista, Prime subscribers spend an average of $1400 yearly compared to non-Prime members who only shell out $600 yearly. So, if you want to sell your products to this group of generous people, joining Amazon FBA gets you instant passes to be instantly qualified for Prime shipping. 

    Chances to Win the Buy Box

    The Buy Box is the most coveted space on the product detail page. It is the section where customers can quickly add items to their shopping carts. You can win the Buy Box if you're Prime-eligible because Amazon gives priority to them. 

    Get the Best Deals on Shipping Rates

    UPS, USPS, FedEx, and DHL Express are Amazon-partnered carriers. These shipping companies often grant Amazon discounted shipping rates. If you're an FBA seller, no need to negotiate to save on shipping fees because Amazon does it for you. Plus, your cargo is taken care of by reputable courier firms.

    Effortless Scalability

    Amazon has several programs under FBA that you can "add on" to your current business strategy and help scale your business quickly, as follows:

    • FBA Subscribe & Save — You can offer discounts on qualified FBA products to repeat customers.
    • FBA Small & Light — Small, lightweight, and cheap FBA inventory can get lower fulfillment fees.
    • FBA Export — You can cross borders and sell your products to more than 100 countries at no additional cost.
    • FBA Pan-EU — Let Amazon distribute and sell your products across European marketplaces at no extra charge with faster shipping time.
    • Multi-Channel Fulfillment — Amazon allows you to offer your products to third-party eCommerce sites or your site. Plus, they will pick, pack, and ship to your customers.
    Amazon FBA fees

    Amazon FBA Fees Explained

    Amazon doesn't charge anything when they ship the order to customers, but you must be aware of the following Amazon FBA fees so you can manage your expenditures wisely:

    Professional Seller Account Subscription Fee 

    There are two types of seller plans you can choose from: 

    • Individual plan - costs $0.99 per item with no monthly subscription fee, for sellers only planning to sell fewer than 20 items per month.
    • Professional plan - is $39.99 a month and perfect for sellers planning to sell more than 20 items monthly. Perks include creating bulk listings through APIs, selling in restricted categories, advanced reporting features, promoting your products via Amazon advertising tools, and more.

    Both plans allow you to have access to Amazon FBA.

    Referral Fees

    Amazon gets a commission for each item sold in their marketplace. It could be a flat fee of 15% or less. Referral fees are paid after the sale is made. Here is the current referral fee table:

    Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee.
    Amazon Device Accessories 45% 
    Baby Products 3.5% for items price < $500 6.0% for items price between $500-$10008.0% for items price > $1000 
    Books 3.0% for items price < $300 4.5% for items price between $300 - $500 9.0% for items price between $500 - $100012.5% for items price > $1000
    Camera and Camcorder 5% 
    Mobile Phones5% 
    Consumer Electronics Televisions, Laptops and PCs - 6.0%Landline phones - 7.0%
    Electronic Accessories 17% 
    Furniture (Indoor and Outdoor) 15.5% for items price < $15,00010% for items price > $15,000
    Home Wallpapers - 11% Kitchen and Bath - 8.0% Security - 6% Waste and Recycling - 6% Other Categories -17% 
    Musical InstrumentsKeyboards - 5%Guitars - 8% Others - 7.5% 
    Office Products 8.0% for items price < $1000 9.0% for item price >$1000 
    Sporting and Gym EquipmentSports Equipment - 6.0% for items price < $500- 8.0% for items price > $500
    Gym Equipment - 9.0% for items price < $1000- 10% for items price  > $500
    Toys and Games Toys - 11% Video Games and Consoles - 9% Online Game Services - 2%  

    Categories requiring approval

    Automotive Vehicles - 2% Tires and Rims - 5% Parts - 11% Cleaning Kits - 9% Accessories - 16% 
    Beauty Products Fragrance - 14% Body - 7.0% Makeup - 6.0%Luxury Beauty Products - 5%
    Clothing Accessories - 14% Shirts, Jackets, Shorts - 19% Baby Apparel - 14% 
    Jewelry 22.5% for items price < $1000 24% for items price > $1000 
    Grocery and Gourmet 4.5% for items price < $500 5.5% for items price $500 - $1000 8.0% for items price > $1000 
    Personal Health Care 11% 
    Luggage and Bags Handbags - 8.5% Suitcase - 5.5% Other Categories - 5.5% 
    Footwear Shoes - 16% Kids Footwear - 15% Sandals and Floaters - 10.5% 
    Watches 13.5% 

    FBA Fees

    Amazon FBA fees consist of four different fees rolled into one, including the storage, packing, and handling of your inventory. The category, weight, and size of the item are also considered in the computation. 

    Standard size items Max dimensions Item weight Fulfillment fee (in USD) 

    Small standard

    15" x 12" x 0.75"
    4oz or less $3.22
    4oz to 8oz $3.40
    8oz to 12oz $3.58
    12oz to 16oz $3.77

    Large standard 

    18” x 14” x 8”
    4oz or less $3.86
    4oz to 8oz $4.08
    8oz to 12oz $4.24
    12oz to 16oz $4.75
    1lb to 1.5lb $5.40
    1.5lb to 2lb$5.69
    2lb to 2.5lb$6.10
    2.5lb to 3lb$6.49
    3lb to 20lb $7.17 + $0.16/half-lb above first 3 lb
    Oversized items Max dimensions Item Weight Fulfillment fee (in USD) 
    Small oversize 60" x 30"70 lb or less$9.73 + $0.42/lb above first lb
    Medium oversize108” (longest side)150 lb or less$19.05 + $0.42/lb above first lb
    Large oversize 108” (longest side)150 lb or less$89.98 + $0.83/lb above first 90 lbs
    Special oversize >108” (longest side)Over 150 lb$158.49 + $0.83/lb above first 90 lbs

    Storage Fees

    There are two types of storage fees:

    Monthly Storage Fee

    Amazon charges you for any space your inventory takes up in their fulfillment centers before the sale.

    Storage Month Standard SizeOversize 
    January - September$0.87 per cubic foot $0.56 per cubic foot 
    October - December $2.40 per cubic foot $1.40 per cubic foot 

    Long-Term Storage Fee

    The aged inventory surcharge for Amazon is divided into two: 

    271 to 365 days in storage$1.50 per cubic foot
    More than 365 days in storage$6.90 per cubic foot or $0.15 per unit (fees apply whichever is greater) 

    Removal Order Fees

    Avoid long-term storage fee by requesting a removal order:

    Size TierShipping Weight Removal Fee (in USD) 

    Standard size 
    0 to 0.5 lb$0.97
    0.5+ to 1.0 lb$1.46
    1.0+ to 2.0 lb$2.20
    More than 2 lb$2.83 + $1.06/lb above 2 lb

    Oversize and special handling
    0 to 1.0 lb$3.12
    1+ to 2.0 lb$4.07
    2.0+ to 4.0 lb$5.56
    4.0+ to 10.0 lb$9.43
    More than 10.0 lb$13.05 + $1.06/lb above 10 lb

    Returns Processing Fees

    Amazon offers free returns for customers that the seller will shoulder. It is equivalent to the total fulfillment fee for a given product.

    Additional FBA Fees

    You may incur these fees when your inventory has no proper labeling or preparation. Amazon charges you a per-item fee for FBA label service, FBA prep service, manual processing service, and FBA repackaging service.

    Amazon FBA seller

    How to Become an Amazon FBA Seller 

    Here's the part you've been waiting for. The step-by-step guide on how to become an Amazon FBA seller:

    Step 1: Select a Niche 

    FBA has different requirements and restrictions than non-FBA products. If you fail to comply, it will result in any of the following:

    • Return or dispose of your inventory upon its arrival at the fulfillment center.
    • Amazon will block your future shipments.
    • You will be charged for noncompliance or preparation.
    • Possible deactivation of your selling account.

    You can prevent this by avoiding the following niche or categories:

    • Vehicle tires
    • Alcoholic beverages (including non-alcoholic beer)
    • Products with unauthorized marketing materials, such as pamphlets, price tags, or other non-Amazon stickers
    • Gift cards, gift certificates, and other stored-value instruments
    • Loose packaged batteries
    • Heat-sensitive inventory (during warmer months)
    • Products requiring AC, freezing, or refrigeration
    • Perishable or expired products
    • Items with price tags, marketing paraphernalia, or other non-Amazon stickers
    • Damaged or defective units
    • Products with labels not correctly registered with Amazon before shipment or did not match the registered product
    • Products illegally replicated, reproduced, or manufactured
    • Products that do not comply with any agreement between Amazon and the seller
    • Products that Amazon otherwise determines are unsuitable
    • Products that have not been prepared according to FBA packaging and prep requirements

    Step 2: Find Products to Sell

    Here’s how to find one:

    • Choose small, lightweight products that only need minimum handling and shipping costs since Amazon includes the size and weight in the calculation.
    • Source generic products so you can rebrand them easily.
    • The product doesn't need Amazon's approval before selling it to save yourself from complicated paperwork and time-consuming process.
    • You can sell the product all year round.
    • The product must not have a trademark or patent yet, so you can own the rights to sell it exclusively under your brand.
    • It has a high demand, low competition, and is marketable.

    Step 3: Look for a Supplier or Manufacturer

    The right supplier must have the following characteristics:

    • They can consistently manufacture a product.
    • They welcome third-party inspection to ensure the quality of the product.
    • They abide by the rules and regulations of Amazon and local authorities.
    • They are willing to communicate with you when needed.
    • The supplier is an ethical and socially-compliant company.
    • The supplier or manufacturer is okay with providing sample products for every reproduction to check for quality assurance. 

    After you tick all the boxes, here are different ways to find a supplier:

    • Subscribe and read industry trade publications.
    • Visit trade shows.
    • Mingle with business owners.
    • Register in online wholesale directories like Worldwide Brands, SaleHoo, The Wholesaler, Price Master, Liquidation, Big Lots, The Wholesale Forums, and Tuesday Morning.
    • Join Facebook groups targeting suppliers of your chosen niche.
    • Visit online B2B wholesale websites such as DHgate, Amazon Business, Alibaba, Global Sources, and eWorldTrade.

    Step 4: Establish Your Brand

    A well-researched and developed brand is a valuable marketing weapon for your business. 

    Brand Names

    If your goal is to expand into other niches, think of a unique and memorable company name, which will be your seller name. You must also assign a brand name for each product you're offering. 

    Brand Design

    Create a brand logo and design for your company and products. You can outsource this task if you're not artistic or have zero knowledge about graphics design. Don’t use graphics or pictures from stock photo websites because you might encounter a seller with the same design as yours.

    Step 5: Sign Up for an FBA Seller Account

    Before you start selling, have the following first:

    • Tax information
    • Government ID
    • Active credit card
    • Business email address
    • Business phone number
    • Bank account number

    Then choose the right Amazon seller plan: the Individual plan or the Professional plan. 

    Step 6: Create Product Listings

    The product title should be descriptive enough for shoppers to understand. Upload high-resolution product images shot from different angles to give your customers visual clarity. 

    State the benefits of your product in bullets. Remember that you must pass the standards of your prospective buyers and Amazon's algorithm, the A10. Be thorough in performing search engine optimization to target the right keywords or search phrases. 

    Step 7: Prepare Your Products for Packaging

    Amazon is very meticulous when it comes to inventory preparation and packaging. They have rules on how you must prep up your products to ship them to Amazon's warehouses. Case-packed products must not exceed 50 lbs or exceed 25 inches in length on any side. For more information on Amazon FBA packaging, visit Amazon Seller Central.

    Step 8: Ship Your Inventory

    Time to create your first shipment! Follow the steps below:

    Part 1: Select Products to Ship

    1. Register your seller account for FBA. 
    2. On your Seller Central account, go to Inventory > Manage Inventory.
    3. Select the products you want to ship.
    4. In the Actions drop-down menu, choose to Send/Replenish Inventory.
    5. Set your Ship From Address, where the inventory will come from. 
    6. Decide the Packing Type of your inventory, either individual products or case-packed products.
    7. Hit Continue to create a shipping plan.

    Part 2: Shipment Creation Workflow

    1. Fill in the Unit per Case and Number of Cases fields per product on the Set Quantity page. Then click Continue.
    2. The next page is Prepare Products, where you choose who will prepare the inventory by selecting in the Who Preps pull-down list.
    3. On the Label Products page, set the number of labels you need in the # of labels to print columns. Then hit the Print labels for this page to start printing.
    4. You will be directed to the Review Shipments page to check the details of your shipment plan.
    5. If everything is correct and complete, you may now Approve the shipment plan. The page will change to View Shipments after you approve it.
    6. Moving on to the next page, the Prepare Shipment, you may now choose your final delivery method.
    7. Choose your preferred Shipping method and Shipping carrier under the Shipping service section of the Prepare Shipment page.
    8. Double-check the contact information before proceeding.
    9. Click Calculate to know how much you will be paying, and you may approve it by selecting the I agree to the terms and conditions.
    10. Click the Accept charges button to proceed to the last step.
    11. Select the Print box labels. This action will print the FBA shipping labels you will put on top of each box and pallet you ship.

    Step 9: Launch Your Product

    We've devised an easy-to-follow five-step guide to launch your product.

    1. Optimize your product detail page.
    2. Create a buzz with off-Amazon advertising, social media, and blog posts.
    3. Set up PPC campaigns.
    4. Gather organic reviews.
    5. Launch Your Product!
    Amazon FBA trademark

    5 Amazon FBA Mistakes You Must Avoid

    Here are the mistakes to avoid as an Amazon FBA seller:

    Dependent on FBA Alone

    Always have a plan B. Plan B is to switch to the Fulfillment by Merchant (FBM) setup whenever needed. FBM is when you handle the order fulfillment operations by yourself.

    Not Protecting Your Brand

    Amazon is one of the most competitive marketplaces on Earth. Do everything to protect your brand and reputation. Enroll in Amazon Brand Registry and have your products trademarked. 

    Running Out of Stock

    You won't be penalized if you run out of stock. But your seller performance metrics and ranking will be affected. Amazon also automatically removes a listing that has zero inventory. Regularly check your stock levels on a weekly or bi-weekly basis. Replenish right away to keep selling and earning.

    Not Understanding Amazon's Policies

    Amazon rules and regulations are overwhelming to read. No wonder sellers skip this part. But failing to do so would put your selling privileges at risk. So read everything from front to back. Stick to the rules to avoid getting banned.

    Selling on FBA Gets You Rich Quickly

    Nope. Yes, you can earn money as an FBA seller, but it will not be an overnight success. Hard work and dedication are the keys to being a successful Amazon seller. There is no such thing as shortcuts and quick hacks. You need to roll up your sleeves and get to work. 

    Wrapping Up!

    The FBA service assures customers of free and quick shipping. At the same time, Amazon Prime allows you to offer your products to customers. Enroll in Amazon FBA today to start selling and grow your online shopping business in no time. 
    If you want some help to jumpstart your Amazon FBA business, our experienced consultants in Seller Interactive are willing to help you. Call 1-800-820-3746 today.


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