Brand Visibility is what makes the world go round. At least, it does on Amazon. As a seller, visibility can spell the difference between a business earning millions and a part-timer who sells a couple of products a month.
Amazon stores are the perfect way for brand owners to further separate themselves from the competition by building brand awareness and loyalty. Enhanced brand content was the appetizer. This is the main course.
Now that you’ve been provided with the tools, let’s discuss how Amazon store optimization services can boost your business’s sales—what you need and how to do them.
This feature allows you to showcase your brand and products in a new immersive and breathtaking way. Imagine Amazon buyers going to your store directly without the need to use the search engine. Customers automatically thinking about your brand when they go to Amazon is precisely what you should be aiming for when starting an Amazon store.
Having an Amazon store is like having a miniature website for your brand that features eye-catching templates whose goal is to provide a unique and professional presence in the largest online marketplace in the world.
It also enables businesses to run ads on popular platforms like Facebook and Instagram while keeping track of clicks and conversions easily. These are effective ways to promote your Amazon store.
Not so fast! This feature is exclusive to brand owners and requires sellers to be registered in the Amazon Brand Registry. In the past few years, Amazon has been strengthening its stance on providing accurate brand representation for its customers and proactive brand protection for its sellers. For brand owners in the brand registry, it doesn’t cost anything to open an Amazon store.
Before starting your store, you need to understand how Amazon’s A9 algorithm works and how this changed because of the recent update, which many people call A10.
Just like in Google, the effective use of keywords is vital in Amazon SEO. This determines how the A9 algorithm analyzes what customers are looking for and matches the most relevant products to their queries.
With the A10 update, Amazon considers several factors that can affect a product’s relevance based on customer searches.
The four main factors are text match, availability, price, and sales velocity.
Text match, perhaps one of the essential factors in Amazon optimization services, depends on what keywords you’re using to make your products more relevant to Amazon’s customers. The more relevant your keywords are to what customers are looking for, the better your ranking for that keyword will be.
You can’t make sales if your inventory can’t match customer demands. That’s why Amazon also considers stock availability as a factor in determining search rankings.
Price is a significant driver in purchase decisions. If the quality isn’t that different, what will push customers to buy is the price. Set a competitive price for your items without breaking the bank.
The last factor is Sales Velocity. It’s easy to forget that Amazon is an online marketplace, and its primary intent is for customers to buy as many products as possible. Under this factor are a few sub-factors that affect how fast you can sell your products.
Now, we go back to the basics. Optimizing your product listing ensures that you get a high search ranking for your chosen keywords. The A10 updates didn’t change a lot about this aspect. It only changed the weight of each part of the product listing.
[Brand Name] [Product Type] [Feature #1] [Feature #2] [Variance]
Besides the changes in how you optimize your product listings, the A10 update also focuses more on your sales history. It considers how long you’ve been selling, positive reviews, refund requests, complaints, and how consistent you answer customer queries. Amazon puts values on those aspects of your selling career and factors them into its ranking decisions.
As already mentioned, reviews now play a more significant role in how the A9 algorithm decides your search ranking. Of course, your initial plan would be to get as many good reviews as possible. But before going into elaborate plans on how to do that, you need to consider a few things.
Think about it. Amazon rewards merchants who do things the right way and punishes rule-breakers. With that in mind, the only way you can avoid any infractions is by reviewing and memorizing Amazon’s Customer Product Reviews Policy. These rules include, but are not limited to the following:
The violation of any of these rules could result in listing suppression, account suspension, permanent deactivation, or legal action. Be careful.
Making people outside Amazon aware of your store is a good idea, as long as you create a funnel to filter the people coming in. Social media has always been an excellent platform for marketing. Some examples of these platforms are Facebook, Instagram, Twitter, Snapchat, and Pinterest.
It’s never a good idea to send unfiltered people to your Amazon store. If you do that, your conversion rate will suffer. Let’s say your store specializes in electronic devices. Any gender will want to buy electronic gadgets, so you don’t have to filter by gender. Age might be a factor because older people aren’t that interested in gadgets. Gear your sales funnel towards getting people ages 16-50 to click your product or store links.
Not many people know it, but good customer service significantly affects how customers see your products. This starts with answering queries and ends with answering customers’ questions post-purchase.
After getting your Amazon store on the map, all you have to do is keep it going. However, the A10 update won’t be the last, and you have to prepare for the next algorithm updates. Many sellers get Amazon store optimization services experts to keep an eye on their accounts and make sure they’re on the right track.
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