Two Is Better Than One: Teaming Up With an Amazon Agency for Social Media Marketing

June 7, 2021
Written by Ken Zhou
Amazon Agency

Social media could be the noisiest place on the internet today. But if you put this from a marketing perspective, this is a huge compliment. 

Since the pandemic last year, the number of social media users has vastly increased. According to a 2021 report from Datareportal, 4.66 billion people globally are now using the internet, and 316 million of them are new users. This report gives digital marketers an excellent opportunity to market brands. 

Social media is undoubtedly one of the essential areas you should focus on as a business owner. More than half of salespeople outsell peers by using social media. Suppose you want to grow your Amazon business in today’s market. In that case, include a social media marketing strategy in your plan. 

Are you worried about having to do these all by yourself? An Amazon agency might be a good choice for you to work things out. Let’s go through an overview of social media marketing.

Benefits of Social Media Marketing

With social media marketing, you are utilizing social media to market and sell your brand online. Below are the advantages you can get from social media marketing. 

Consumer-Brand Relationships

Social media is all about engagement, a reason why it is a “noisy” platform. Many brands use various content to communicate intimately with customers. Users get to know more about a product or service through trivia posts, fun or educational content, company photos, news updates, and more. 

Brand Awareness 

With many users on various social media platforms, a new pathway is opened to introduce your brand. It is one of the easiest ways to spread the word about your Amazon business. 

Customer Satisfaction

The closer you get to the customer, the stronger their trust can grow. Isn’t it such a good impression when they know they’ll get a response in every post comment or direct message from your page? 

Brand Authority

Brand authority is built through customer satisfaction, brand loyalty, and communication. If your company regularly posts original content and takes the time to respond, it makes you look credible. This action can prompt customers to extend their support by promoting your brand through their social media accounts. Just a few clicks here and there could bring you to higher conversion rates, so make the most out of that!

Valuable Insights

What’s better than having accurate data of what your customers need when it comes to the marketplace? Social media offers tools that give you detailed reports that you can monitor to improve your marketing methods continuously. Another excellent part of this is that if you can get a large following, there are additional tools on the way! These tools keep track of your progress and build more effective marketing strategies.

Social Media Marketing Strategy: Tips and Tricks

Building a strategy is a crucial part of social media marketing. Here are some essential points you should consider to create and implement one.

The Platform

Choose social media platforms you wish to market. Most businesses make use of more than one social media platform to maximize their marketing efforts. Here are some of the most prominent social media platforms this year and their number (in millions) of users and engagements.

  • Facebook – 2,740
  • YouTube – 2,291
  • WhatsApp – 2,000
  • Instagram – 1,221
  • TikTok – 689

On the other hand, these social media platforms are recommended for marketers in 2021.

  • Facebook
  • Twitter 
  • LinkedIn
  • YouTube
  • Pinterest
  • Instagram

Prospecting

Get in touch with users who have never come across your brand before and build brand awareness. For this, you will need to thoroughly research and closely study the behavior of your prospects. Produce content that will be useful to them and not just simply asking for a purchase. 

Retargeting

Are you planning to win back users who somehow glossed over your brand and didn’t take any further action? You might need improvements with your web pages or add something more fun and engaging to users who visit your platforms.

Conversions

Do you want to focus on converting users and persuading them to take action? You could do this by providing email subscriptions, downloading informational documents (whitepapers, case studies, and more), and filling in forms.

Keeping Yourself Updated With The Current Trends

Keeping yourself updated means adapting to the current trends because most strategies can’t stay the same forever. To keep up with marketing, there are changes needed to be made. Watch out for the latest trends in social media marketing below.

  • Human-to-Human Marketing – Whether you’re in the B2B or B2C category, you have to interact like a human with your customers. Establish a brand personality. Since many users spend their time on those platforms, it’s essential to keep in touch with them socially.
  • Social Commerce – Facebook and Instagram have been catching up with major shopping stores like Amazon. Customers can now shop for items without leaving their social media platforms. 
  • Video Content – Videos are still as relevant as ever. According to this Social Insider study, more people spend time watching videos than any other content. People want information, entertainment, and ease of viewing. More than half of brands are already utilizing this on social media, and moving forward, the statistics would likely increase.
  • Micro-Influencers – Micro-influencers have decent follower count and are experts in a specific niche. They have genuine and relatable storytelling that makes an ideal choice for marketing. You can collaborate with a micro-influencer for partnerships, sponsored posts, giveaways, polls, and more.
  • Inclusivity – The consumer wants a brand that actively expresses genuine support for social issues. Build a deeper connection with your target audience. 

Working With An Amazon Marketing Agency 

While the social media marketing information seems quite promising, you might worry about not being able to handle all of that. An Amazon consulting agency might be just the helping hand you need to implement your social media campaigns effectively. 

An Amazon Seller Agency For Social Media Marketing

“I want to promote my Amazon products on social media too.” Partnering with Amazon experts will bring those words into a reality. Here’s what an agency from Amazon can do for your social media marketing:

  • Create an effective social media marketing plan.
  • Take charge of choosing the right platform for your ads.
  • Connect with social media influencers to help market your products.
  • Monitor and gather data to understand the market and construct measurable goals.
  • Make sure your social media efforts are relevant to your Amazon conversions.

What Makes an Agency Trustworthy?

Whether it’s an Amazon FBA agency or seller consultant you’re looking for, you must know what makes a good agency before officially working with them. Have these items as a checklist and see if your potential Amazon partner lives up to each characteristic.

  • Proven expertise in the Amazon marketplace
  • Transparency. This is one of the core values to look for in an Amazon ad agency. The right one will tell you everything and consult you before taking on any actions. 
  • They perfectly understand how search engine optimization (SEO) works and how it’s done. Amazon SEO has its differences from Google SEO, and the agency should explain it to you.
  • An agency with real and impressive client testimonials

Conclusion

Growing an Amazon business is about building the right team, having the same objectives, and executing an effective plan to accomplish goals. Teaming up with Seller Interactive is a choice that you will not regret. We are a team of Amazon experts dedicated to helping bring your business to success. Book an appointment with us today to get the discussion started. 

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