Last updated on January 10th, 2023
Written by Ken Zhou
Possibilities are endless if you try to dig deeper into things. It's the same with the continuously evolving eCommerce industry. The passing time introduces us to new marketing standards for new strategies to develop. As an Amazon seller, it is essential to have an excellent degree of awareness regarding the competitive marketplace.
The business journey can be difficult, which is why Amazon listing optimization services are offered. No matter how the algorithm or industry changes, a completely optimized product listing is adaptable and can help you get on a good spot. That being said, you should also know as a seller the need for consistent management. It doesn't end after one implementation. You have to keep going on enhancing your listings.
What makes a listing fully optimized, then? This part is where we'd like to introduce the Enhanced Brand Content (EBC) service. A good listing contains relevant information and can get customers into action. Let's look deeper into EBC and find out how it helps with your conversion rate.
Enhanced Brand Content is a feature from Amazon that allows sellers to personalize their brand image further. It provides sellers additional options to improve their product listings, such as adding rich content to the description field and more. A detailed touch on the listing can help attract more customers, convince them to take action, and increase the conversation rate.
With the aid of the EBC service, you will be allowed to acquire the following.
Adding rich content to your listing makes it more informative and engaging. EBC offers ready-made listing templates which contain specific product information for you to fill in. These templates help you determine your brand's type of content style. Some products need more text than images and vice versa.
The difference between enhanced and non-enhanced listings is enormous. A non-enhanced product listing has the usual Amazon listing format: product images on the left and descriptions on the right and below the product image. It is more like looking into high-quality infographics about a specific product with an enhanced listing. There are more colors and visually appealing designs with EBC that engage customers.
You may now also add a short video in your listing if you're a brand registered seller. You can locate the video in the block of the main images. Amazon videos are usually recommended to be less than a minute and follow the content policy.
People looking into your product are contemplating whether they should make a purchase or not. You have to provide all the necessary information they need if you want to increase the possibilities of conversion.
Search engine optimization (SEO) is another essential part of ranking your products in and out of Amazon. Since users usually start searching for a product through a keyword, you need to utilize those relevant keywords in your content. Going for EBC services checks a lot of your SEO for Amazon listing to-dos. These are, but not limited to:
Not only does an outstanding EBC help build brand awareness, but it also helps your customers know what makes you unique! Since you can add more creative and customized touches to your listing, customers will find you more reliable, credible, and fun to get to know. It can leave a long-lasting impression on them. As they continue to purchase without negative experience, you can also build brand loyalty. Now, there's nothing better than those scenarios.
Now that you know the top benefits of EBC as a helping hand, here is more important information you should know.
Only sellers who have been approved under the Amazon Brand Registry can acquire EBC. All vendor and seller accounts, including those in the Amazon Launchpad and Exclusives, are eligible as long as they have their products registered.
Enhanced Brand Content has two types. First is the free EBC, which covers most of our discussion. The second one is called Premium A+, which is the paid service. For Premium A+, you cannot join with the exact requirements like the free EBC. Amazon invites massive brands only for the premium version, and it can be pretty expensive as well.
Aside from the things you are allowed to do to your heart's content, Amazon EBC has rules and regulations when it comes to modifying your submissions. Avoid Amazon's rejection by knowing what they don't want you to include in your content.
Take note that these points also apply to the EBC video content policy.
Here are also some valuable tips to remember before diving into the wonders of Enhanced Brand Content in Amazon.
Enhanced Brand Content is part of Amazon's optimization services. Here's a summary to give you an introduction of what other Amazon services we cover.
Well, a good thing about consulting with an agency for your Amazon account management is that you don't have to handle all the work. We are also a team of Amazon experts, so you don't have to worry about not knowing anything in the beginning. We will support and guide you from start to finish.
Amazon's optimization services might seem initially overwhelming to you but look at it as a great opportunity. It gives you ideas on maintaining a competitive advantage in the marketplace. It is a significant step to attract potential customers. Suppose you decide to work with the help of an Amazon expert agency. In that case, we can ensure that the success you've envisioned will reflect in your conversion rates.
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