Do you remember your first time selling on Amazon? You must've felt nervous and intimidated by the thousands of online sellers more knowledgeable and skilled than you. Entering a massive marketplace can be daunting; you will face many Amazon seller problems before ranking high, especially with the intense and excessive competition.
Don’t feel discouraged! Everyone starts from scratch. You can reach success with the right strategies and a team of Amazon experts to help you work your way through the ins and outs of selling on the marketplace. This article will talk about some of the common issues new sellers face and how to overcome them with the help of consultants.
8 Common Challenges of Newbie Amazon Sellers and How Amazon Experts Can Help
A successful Amazon business does not happen overnight. Some challenges you will encounter are inevitable, but they always have solutions. However, finding and implementing the solution alone might be challenging, so working with an Amazon expert is best. We enumerated the common issues below.
1 - Looking For Products To Sell
The first challenge when you enter the Amazon marketplace is looking for a product to sell. Initially, you want to sell products in high demand but with little competition. On the top of your head, it is tempting to sell all the ideas you have. But you have to take the time to research if these products give you a healthy profit margin.
But how do you know which products are those? Several product research tools are available to help, and fortunately for you sellers, Amazon experts can help with knowing which products are best to sell on Amazon. They can help find items that will generate income throughout the year and attract your target market.
2 - Massive Competition
Sellers on Amazon have continuously increased over the years. According to Marketplace Pulse, as of April 2023, there are 6.3 million third-party sellers on Amazon worldwide. It is undoubtedly a massive competition load, and as a new seller, it can be difficult to attract customers and be on top of the ecommerce industry.
There are effective strategies to overcome this challenge and improve your Amazon ranking. First, understand how selling on Amazon works: What factors help increase seller ranking? You can find them in the recent algorithm. What are the don'ts to avoid an account suspension? If these are unfamiliar, consult an Amazon optimization consultant.
3 - Getting Customer Feedback
Collecting consumer feedback on Amazon is difficult because you're a new and less unknown seller. Some even attempt to manipulate Amazon reviews (usually by giving a shopper some incentive in exchange). Fortunately, Amazon has taken action and updated the community guidelines. Still, we never know what could happen in the future.
The solution is to focus on providing a seamless customer experience. Be the kind of seller that people can trust and enjoy communicating with. Amazon seller experts can help you with strategic implementations that elicit positive reviews, such as product launching. Through these efforts, you can naturally gain genuine feedback from your customers.
4 - Strict Guidelines
While Amazon is an easily accessible platform, its eligibility, marketing, and content infringement guidelines are quite strict. As new sellers, it can be overwhelming and discouraging at first, but you need to understand them to start selling on Amazon.
Learn and stay alert on policy updates or changes. If they're not easy to understand, you can always call an Amazon specialist to explain the rules. Since they help set up your account and create an effective marketing strategy on the platform, they are well-versed with the dos and don'ts of Amazon policies.
5 - Repricing Struggles
Due to the high competition on the platform, Amazon price wars are very prominent. Everyone wants a spot on the Amazon Buy Box. Many sellers lower their retail prices aggressively to lure Amazon shoppers to their business. As a result, newbie sellers often make the mistake of setting rates that exceed the required minimum or maximum price.
This mistake can cause a suspension for violation of fair pricing guidelines. When faced with repricing wars, don't get too carried away. Instead, focus on reasonable pricing and never overprice your products. If you get an account suspension, appeal for reinstatement. An Amazon consultant can help you counter or prevent account suspensions.
6 - New Seller Limitations
If you're a newbie retailer on Amazon, you will be subject to certain listing limitations. For example, you need approval to sell in specific product categories, preventing you from expanding to a larger target audience. While Amazon doesn't directly tell you these limitations, you will eventually notice them when organizing your Amazon product listings.
You need to progress to grow into an established seller account and be eligible to maximize selling to as many product categories as you wish. Amazon vendor consultants can provide insights on how to grow your seller account—from account management, Brand Registry to product listing; these industry experts got your back.
7 - Inventory Management
Inventory management can pose a significant challenge for new sellers on Amazon. As an online marketplace that thrives on quick order fulfillment and customer satisfaction, failing to meet Amazon's standards can result in lost sales, negative reviews, and potential account suspensions.
There's also excess inventory and international labeling standards. When sending your items to an Amazon warehouse, consider all the packaging requirements and inventory costs.
Professional services can help you maximize available Amazon seller tools, particularly the Amazon FBA program. This program offers shipping services, handles the packaging process, and provides storage space for a fee. Amazon experts can help your products reach these fulfillment centers and inform you of the FBA fees so you can sell in a breeze.
8 - Amazon Listings
It's not impossible to generate million dollars in the Amazon marketplace. However, with such tight competition, you need to stand out among the other sellers to do so. In the online business model, product listing is essential for customers to see your online store. No one will buy from you without visibility, so there's no income to generate.
Incomplete product descriptions, poor image quality, lack of competitive pricing, and inadequate keyword optimization may hinder your store from appearing in Amazon's organic search. For these issues, seek help from an experienced Amazon expert to get your listings to rank.
What Can Amazon Experts Do For An Amazon Business
What can go wrong with selling on Amazon? Several strategies can make and break your business. If you're still doubtful about consulting an Amazon expert or hiring a professional service, here is the range of support Amazon experts can provide new Amazon sellers.
Advertising management
Product listing optimization
Inventory control and management
Branding
Competitor insights
Seller performance reports
It's important to note that the specific services Amazon experts provide may vary depending on the individual or agency you choose to work with. Evaluating your specific needs and goals is recommended when engaging with experts who specialize in the areas that align with your business objectives.
You’re probably wondering how a huge marketplace like Amazon became an ecommerce standard. The secret behind Amazon’s success lies in something crucial to the market: personalized search in ecommerce.
Amazon has always strongly emphasized a customer-centric approach, ensuring their services benefit everyone engaging with their platform. But this is just one part of a larger strategy. They also extend beyond the platform, embrace exciting technologies, and implement techniques to elevate everyone’s ecommerce experience.
You too can adopt their approach to emulate similar success. Find out how personalization can help you build connections with your target audience and thrive on the platform. Plus, discover how to go beyond the search experience to enhance success in the broader landscape, even outside of Amazon.
What Is Personalized Search in Ecommerce?
Businesses are problem solvers and information banks. They offer products and services that make a customer’s life easier, more efficient, and fun.
It’s the same in digital shopping. Online enterprises make complex shopping effortless by utilizing game plans that streamline the customer journey and deliver a personalized experience.
One powerful strategy they use is personalized ecommerce search. It involves customizing the individual’s search experience based on their preferences, interests, and past interactions using the digital medium.
By analyzing data on user behavior, browsing history, purchase patterns, and demographic information, online businesses can gain insights into each customer’s unique needs and priorities.
How Amazon Dominates the Market With Search Personalization
Before you get inspired to try personalization for your business, learn how Amazon accomplished market domination through personalization solutions.
As a customer-centric marketplace, Amazon has deployed various tactics prioritizing personalized search experiences, giving them a competitive advantage.
Here’s a glimpse into some of their notable strategies.
From machine learning to search customization, these services exemplify the Amazon ecommerce business strategy, which is focused on bringing effortless shopping to people. By learning how to implement personalized search, customers are likely to have repeat purchases, leading to increased sales and conversions for the marketplace.
Techniques To Improve Ecommerce Site Search Experience
Now that you know how Amazon uses personalization, you can apply similar principles to improve customer’s site search experience. In addition to the tactics mentioned above, here are some additional things to consider.
Analyze Market Trends
Retailers and merchandisers continuously explore innovative techniques to elevate the online shopping experience. Personalized search results play a pivotal role, enabling them to:
Identify Emerging Demands: Businesses can pinpoint emerging demands by analyzing market trends and swiftly adapting their strategies to meet evolving customer needs.
Understand the Market Landscape: Businesses can fine-tune their offerings and improve their brand positioning by knowing what other players in the market are doing and how consumer preferences are evolving.
Spot Profitable Niches: Businesses can identify untapped niches with potential once they personalize search results. They can capitalize on these opportunities and cater to specific customer segments that others may have overlooked.
Target Marketing Strategies: Personalized search results enable businesses to determine the most important channels, messaging, and promotional tactics to resonate effectively with customers and drive engagement.
Personalization is no longer exclusive to big players. Even businesses like yours can reap the rewards of customer connection and conversion, especially with the emergence of exciting technologies such as:
Conversational search interfaces, such as voice assistants and chatbots; and
Mobile devices, with search personalization optimized for smartphones and tablets.
Collect Customer Data
Search personalization in ecommerce starts with collecting and analyzing customer data. But why is it so crucial? The answer is simple: it forms the foundation for delivering the most relevant search results about their needs and desires.
It also helps you understand your customers deeper and make data-driven decisions to optimize your business. But how can you efficiently use the gathered data for your customization needs?
Check out these pointers below:
Implement Tracking Tools: Use Brand Analytics or other third-party solutions to gather essential customer metrics. These tools will provide valuable information about customer interactions, search queries, and website behavior.
Use Data Storage: Don’t forget to use cookies and local storage, especially if you want to remember customer search data, what they type in the search bar, and other browsing habits.
Combine Demographic and Behavioral Data: Combining this information can help you create detailed user profiles. You can understand who your customers are, how they act, and what drives their purchasing decisions.
Pro Tip: Using customer data responsibly and ethically is crucial. Always comply with privacy regulations and ensure transparency with your customers about your data use.
Optimize Search Relevance
The goal of personalized search goes beyond simply analyzing trends and collecting data. By tailoring users’ search experience, you can remove the clutter of irrelevant results and present options more likely to meet the buyer’s particular requirements.
You can redefine ecommerce site search by applying these tips below:
Use Advanced Filtering and Sorting: These options modify search results based on various attributes such as price, brand, size, color, and more. Users can narrow down their search and find the most relevant products quickly.
Incorporate Best-Seller Lists: Highlight popular and best-selling products if you’re personalizing search results. This tactic helps users identify popular choices and adds a social proof element to their decision-making process.
Display User-Generated Content: Present relevant content such as customer reviews, ratings, and testimonials. They can provide feedback from real customers, helping users make more informed purchasing decisions.
Practice Regular Monitoring and Analyzing: Monitor and analyze search performance metrics, including click-through rates, conversion rates, and user engagement, for a more personalized shopping experience.
Use Natural Language Processing: Leverage natural language processing techniques to understand the context and semantics of search queries. This way, you can get a more accurate interpretation of user intent.
Take Advantage of Tools and Technology
Incredible tools and technology are available to help you deliver effective personalized search experiences for your ecommerce needs. Some of them are as follows.
Elastic Enterprise Search
This platform offers a range of features to help create a personalized search experience, such as:
Search UI: A quick and easy way to build search interfaces without all the extra code.
Web Crawler: Scans your website and automatically indexes relevant content.
Search Analytics Dashboards: Monitors your search performance and identifies areas to improve.
These tools help streamline the development, implementation, optimization, and ongoing management process, making it a breeze for your personalization needs. Here are some functionalities to consider:
Ingestion Flexibility: Allows you to ingest your data regardless of its structure or origin.
Artificial Learning Capabilities: Increases relevance and personalization with intelligent search algorithms.
While these tools may have technical aspects, don't worry if you're unsure about implementing them yourself. Seek help from an expert ecommerce management team that can guide you through the process.
Personalization is not limited to search results alone. There are other ways you can use this strategy to strengthen your Amazon business and offer exceptional customer experiences.
Landing Pages as Virtual Showrooms
Imagine virtually accompanying a shopper in your ecommerce store. If there’s an upcoming event or holiday in a few days, it’s the perfect moment to sell your brand.
One way you can connect with them as if you are guiding them in finding what they need is to create a landing page. This page can be an image of a product collection or a new product category that discusses the event and introduces your product’s relevance.
Your web page should be your virtual storeroom. Personalizing this area will help customers understand what your business is all about and help them make a purchase decision.
Feedback Surveys
Customers prefer personalized surveys, and it's no wonder why. These surveys excel at asking quick, specific, and relevant questions that directly align with their recent interactions with the brand. But there's more to it than that.
Personalized surveys go beyond the traditional questionnaire format. They are designed to be conversational and human, fostering a sense of value and connection for customers. By using language that feels natural and engaging, these surveys make them feel heard and appreciated.
In the world of Amazon, personalized feedback surveys offer a direct channel for users to express their thoughts, opinions, and suggestions. They capture real-time insights and sentiments by collecting feedback after customers interact with the brand, providing a clear picture of the customer experience.
Geo-Location Personalization
Your offers can vary per location (e.g., shipping policy, limited discounts, special services). So, it’s necessary to segment customer locations to make sure you’re giving the right information about your products.
Personalization takes place by redirecting your visitors to a geo-based version of your site. It can be an automatic redirect, or visitors can select their preferred shopping location.
Doing this will help boost conversions and make strategic planning easier since you can get location-based data, which is more specific. It’s also handy for personalizing ads or social media content to promote or show support for local events.
Category Finder
When it comes to customer preferences, the ability to express their shopping interests holds great appeal. By incorporating a category finder, you can focus on providing relevant results that will likely lead to a sale. Let’s explore how it works:
Online stores display a set of category selections.
Customers pick a category they are interested in.
The site shows products relevant to that particular category.
It makes the shopping experience easier for both customer and the brand: the customer filters items as desired while the company analyzes specific buying behavior. It’s a creative way to engage customers to browse your store, significantly decreasing your site’s bounce rate.
Navigate the Path to Success With Search Personalization
If you're not using search personalization, now's the time to learn and implement it! Many businesses have lost revenue by neglecting it. We don't want the same thing to happen to your brand, so we recommend you to explore this personalization strategy, not only for search results but also across multiple facets of your business.
It can be challenging, especially when faced with numerous techniques and tools. But fear not! Seller Interactive is here to guide you. Whether you need assistance with account management, strategic planning, or personalizing search experiences, our experts are ready to spearhead your journey to success. Together, let's navigate the path to enhanced ecommerce experiences and maximize your brand's potential through search personalization. Book a call today.
The race towards business digitization is on! Everyone who wants to get a piece of future sales wants to get front-row seats for the action. As the slots fill for the ride to big profits, the competition gets more intense, and the only way for a new seller to keep up or secure their spot is to understand digital marketing.
This is why everyone's talking about digital marketing services.
For you to adjust as fast as your competitors in the transition from physical stores to the World Wide Web, you need professional assistance, and that is what you'll get from a full-service Amazon digital marketing agency.
What Is a Full-Service Amazon Digital Marketing Agency?
Digital marketing agencies come in two main types: niche and full-service.
As the name suggests, a niche agency focuses on a specific marketing area, such as social media or email. It has a smaller, more specialized staff, which makes it more affordable than a full-service agency.
On the other hand, full-service agencies offer a wider range of services to businesses of all sizes. They often have bigger budgets and more resources and tools at their disposal, which makes them better at giving their clients the best services.
Full-service agencies offer a comprehensive suite of services, although the mix may differ. This includes search engine optimization, content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.
Besides these main services, some agencies may provide graphic design, reputation management, web design, and web development. Essentially, they serve as a one-stop shop for all your online marketing needs.
Technically, you could hire individual freelancers or niche agencies to handle these services separately. But getting full-service marketing services gives you these unique benefits.
It's more cost-effective: When you work with multiple providers, you'll have to pay them separately, which can be confusing and time-consuming. But with a full-service digital agency, you can bundle all your services into one package and get a discount.
It's more convenient: Once you work with a single provider for all your digital marketing needs, you only have to deal with one point of contact. You don't have to recall which freelancer or agency works on a particular project, saving you from stress.
It allows for greater coordination in all aspects of your online presence: Since full-service agencies have different team members working together toward one goal, they can more easily coordinate their efforts to create a cohesive overall strategy. Also, communication and the completion of tasks will be more accessible because of their familiarity with each other and the nature of their work.
It results in better accountability: If you work with multiple providers, tracking who is doing what and how well they're doing it will not be easy. With a full-service agency, one team does everything, so it will be easier to keep track of performance metrics and assess your strategies' effectiveness.
Benefits in Partnering With Amazon Marketing Experts
Every Amazon digital marketing agency is composed of experienced professionals. Combined with their marketplace expertise and management skills, they can help raise your online business to new heights, giving you the following benefits.
A Team To Brainstorm With About Your Goals
In all ventures, goal setting should be a priority and it is always better to do it with a team. For your Amazon business marketing strategy, what are your goals?
Reaching your target audience by knowing their demographics and purchasing behaviors.
Knowing your competitors to be on par or better than them.
Optimizing your store for the algorithm.
Continuing best practices for best-selling products and work on the goods that don't sell.
Achieving profitability.
Growing and expanding your business.
Auditing your marketing goals, strategies, and results regularly.
With all these tasks and many other mini-goals under them, you'll need help. With an Amazon marketing company, you can break down your vision into SMART (specific, measurable, attainable, relevant, and time-based) goals. By the end of every business period, you can look at your marketing's key performance indicators to assess your campaigns and plan according to data.
A Diverse Team of Amazon Marketing Experts
Partnering with an Amazon digital marketing agency will allow you to work with more than just one professional. You'll tap a full roster of experts and get a chance to learn and collaborate with the following.
Account managers: Your point of contact in the Amazon digital marketing agency. They ensure the team accomplishes all tasks needed to hit your marketing goals.
Marketing and advertising team: Specialists who can formulate your marketing strategies.
SEO experts: Store and ad optimization for the A10 algorithm ensures your store appears on customer search results, and these SEO experts will get the job done.
Content and graphic design team: The texts and images in your ads should be creative and well-executed, which will be possible with a team of writers and designers.
Pay-per-click (PPC) specialists: Amazon'sPPC management is crucial for Amazon's marketing and advertising. Plan, execute, and monitor data with trained PPC specialists.
Keyword Research and Strategy
Using the right keywords will get your target audience's eyes on your stunning ads and persuasive copy. An Amazon agency helps you with that by:
Using a trusted keyword research tool to look for relevant keywords.
Studying your competitors' keywords through reverse ASIN and seeing how you can utilize the data for your Amazon ad and store optimization.
Strategizing whether you'll target broad, phrase, or exact matches for your campaigns.
Creating auto campaigns and monitoring keyword performance for manual campaign bidding.
Picking which keywords to bid for a manual campaign.
Monitoring keyword performance to halt non-performing ones and invest more in keywords that convert to Amazon sales.
Carefully picking negative keywords to ensure your product doesn’t appear on irrelevant searches.
Seamlessly incorporating keywords to the front end of your store and ads.
Keywords are the lifeblood of Amazon businesses, and it’s extremely helpful to have a dedicated team keeping an eye on them.
Creative Ads That Convert
The most captivating marketing materials evoke curiosity, move viewers, or trigger a need upon seeing the products or messages. Your design, content, and marketing partners from the agency will all work together to create compelling ads—as well as a great brand logo, tagline, and layout—which, when seen by your customers, will urge them to click to learn more about your business.
Sponsored Brand: A Sponsored Brand will appear as a logo on top of Amazon pages when customers search. Even if they do not buy from you, you’ll still achieve brand awareness. They may not buy now, but with your solid content, they may return another time to finally make the purchase.
Sponsored Products: Product Display Ads is an Amazon advertising option you can use to boost the sales of an already performing product or increase the visibility of products with the potential for higher sales. If you have a partner agency, account managers and Amazon PPC experts can use product attributes marketing or category-specific marketing for your Sponsored Product ads.
Headline Search Ads: Similar to Sponsored Product Ads are Headline Search Ads. This paid ad shows up as a banner on your Amazon seller account, just below the category menu of the product results page. Headline ads allow you to position your brand and product in a way that lets you tell a story. Sellers can showcase at least three products and one brand. Note that headline ads and banner ads are different.
Display Advertisements: This type of ad is very similar to sponsored product ads. The difference is how you're going to be charged for it. For this, it's cost-per-click or CPC. The listing you choose for this won't only be boosted on Amazon's website and mobile application, but it will also be displayed on other websites. You can also customize where these ads are going to take your customers. You can direct them to your product page, Amazon store, or landing page.
Helps You Build an Affiliate Network
A10, Amazon's algorithm, now measures click-through rates from links outside Amazon, making affiliate marketing essential in your digital marketing strategy. This service is another thing you'll get from partnering with agencies. They can help you by:
Building a website dedicated to posting round-up and single reviews with links leading to your product page or Amazon store.
Looking for websites related to your brand and product where you can pitch guest posts with links leading to your store and product page.
Calling out to interested bloggers and website owners and sending requests for them to become your marketing affiliates.
Amazon Associates is the service catering to affiliate marketing on the platform. The process is easy! You need to have a significant number of followers or website traffic, then simply sign up, complete all required details, and use SiteStripe to get product links you can incorporate into your website or social media content.
Engages Customers Through Social Media Marketing
In social media marketing content creation, hard selling is a big no-no. What earns a resounding yes is creativity.
Get your creative juices flowing with the equally out-of-the-box thoughts of your agency's marketing team. Their plans will ensure that your social media marketing achieves the following goals:
Creating a venue for more interactions between you and your customers, between customers and their fellow customers, and between patrons.
Posting daily content that has a human touch and seamlessly includes product endorsements.
Using Facebook, Twitter, Instagram, or LinkedIn posts as venues for you to ask for customer reviews.
Keeping viewers updated on your latest products, offers, discounts, and sales.
Creating a community that shares views and opinions about your content and your products.
Strategically posting sponsored ads to reach new customers and grow followers.
Partnering with other influencers to endorse your products
The Power of Videos
According to statistics, 91% of consumers want to see more videos from brands. With this much at stake, your videos are better done with professional videographers, scriptwriters, and marketing experts. But what to produce? You have plenty of videos to choose from:
Demo videos
Brand videos
Live videos
Casual and daily life videos by influencers
Interviews with experts
Amazon product review videos
Customer feedback videos
Live videos
Amazon Live is the platform's way of adapting to the trend of live selling. Aside from streaming on your different social media accounts, you can also stream on Amazon. Live selling is a chance to get same-day sales, interact with your audience, and give limited offers to early buyers.
For recorded videos, your marketing and production team will ensure that you state your CTAs clearly and at the right time.
Directs Your Next Steps With the Help of Data
Despite all the creativity surrounding digital marketing, you will still judge the effectiveness of all your campaigns based on the numbers they produce, which you can easily access through marketing services.
Through regular reports from your account managers, you'll know your ad spend, ad and keyword performance, search traffic, and PPC spend. Aside from that, they will provide you with action plans to sustain your success or turn failures into success stories.
Other Marketing Strategies That You Should Consider
There are a lot of Amazon marketing strategies you can employ to boost your sales. However, you have to understand how they work so you can fully utilize them. Here are some of the commonly used strategies.
Email Marketing
Another digital marketing strategy that you can explore is email marketing. For this, you don't have to spend a lot of money. Just make sure that you are able to come up with promotional content that will catch the interest of your audience.
According to The Radicati Group, a tech marketing research firm, there are more than 4 billion people using email worldwide, and by the end of 2026 this number is estimated to reach 4.7 billion. You can take advantage of these statistics by sending a promotional email highlighting your products, sales, product launches, and coupons.
Answering FAQs on Your Listings
One proactive way for you to connect with your customers is by answering the questions posted on your FAQs. Since these are all posted on your listings by people who have shown interest in your products, it's only logical that you give them the answers.
It's not just a way for you to engage with your customers; it's also a way to elaborate more on what the product is all about. It's an effective form of proactive advertising which won't cost you a lot of money.
Optimized Product Listings
If you truly want to maximize your advertising reach, you will have to focus more on optimizing your listings. It's a win-win situation for you. Optimized listings always do well on the platform, and you can easily reach out to new customers because of them.
Take the time to do your keyword research and integrate it into your product listings. You should have creative yet fully optimized titles, product descriptions, and images. In this way, you're capturing the attention of both your customers and Amazon's algorithm, as well.
Using Google Search Ads
You can scale your sales further by making Google ads a part of your paid search strategy. Google, as we know, is the largest search engine out there. It's a vast ocean of searchers, and within that population are people looking for a solution to a problem that your product can solve.
Google Ads helps you get more top-funnel leads. The more people get exposed to your product outside of the Amazon marketplace, the more likely you will get potential customers drawn to your Amazon store. If you want to get in with this marketing strategy, check out Google Ads.
Best Practices To Improve Strategy From an Amazon Digital Marketing Manager
Aside from incorporating digital marketing strategies into your account, you must also know the best practices that many Amazon digital marketing managers use to maximize account performance. With that, here are some tips and tricks.
Organize Your Campaigns Accordingly
One of the best practices you can adopt is organizing your advertising campaigns on the Amazon Seller Central platform. The more thought-out and organized your campaigns are, the better you'll manage them and the more likely you are to reach your advertising goals.
The first step you can take is to determine what aspect you want to focus on. Once you have determined this, you should create at least two sets of campaigns. Both campaigns should have the same set of offerings. The difference will be that one will capture a broader reach for keywords.
For one ad group in a campaign, you can use more general keywords. For the other, you can use a more specific set that caters to particular products, targeting those who already know what they are looking for.
These two campaigns will comprise your initial structure. So, you are going to have two separate ad groups for the keywords that you're putting your bid on. After this, you can now embed these keywords into your copies.
Pro Tip: Limit your advertisements to 2–3 ads per group. This way, you can test out different keywords and see how these perform.
Create an Effective Message
Creating advertisements on Amazon is more than just targeting which products you should boost through your ads. Ultimately, it's about capturing your target consumers' attention.
What you can also do is create a sense of urgency. You should be able to convey to your customers why they need to buy your products now. Use your copy to highlight sales, markdowns, and clearances. If you don't have current promotions running, focus on highlighting the key benefits of your products.
Pro Tip: To create a powerful ad, you have to create copy that sells using the right keywords. Never use any keywords that might mislead your customers. Don't create false expectations about your products since this might backfire on you.
Compete Well
One winning strategy that you can employ is to use searches for your competitors' products. Incorporate these into your keyword bidding strategies and bid on these keywords. This way, you can significantly increase your exposure to those people who are looking for the same products.
Utilize this strategy if you want to show up in consumers' results even if they are not particularly looking for your product.
Make sure that you give out as many details as you can in your product listings, give them an excellent return policy deal, and make sure you invest in customer service for good reviews.
In Closing
These are the reasons why Amazon's digital marketing assistance is making noise these days. If your business is still adjusting to the new normal of selling online, you need expert help to build solid foundations. And even if you are already a seasoned Amazon seller, you still need these services to do better.
If you are looking for an Amazon marketing agency, we at Seller Interactive can be your partner.
Let's help you make success stories even in these trying times. Contact us at 1-800-820-3746 so that we can discuss the details of our services with you.
As a customer-centric company, Amazon has always been dedicated to reducing customer effort—delivering streamlined, user-friendly solutions that effectively address customer needs. The ecommerce platform has successfully created a seamless experience for both consumers and sellers with this customer-first philosophy.
And as an Amazon seller, you can adapt that same mindset to take your business further. Let'snow dive into the five ways Amazon streamlines customers' shopping experiences and how you can leverage them:
1. Proactive Customer Service
Amazon’s ever-evolving algorithm continuously fine-tunes itself to anticipate customer needs and preferences. They understand that the key to their success lies in accessibility and customer loyalty.
Likewise, Amazon sellers must also be mindful of the processes and interactions they share with their customers. Seek out ways to eliminate barriers and facilitate smoother customer experiences, living up to Amazon’s goals. Here are three ways you can provide excellent customer service as an Amazon seller:
Learn From Customer Feedback
Listening to customer feedback on Amazon is crucial in providing superior customer service. By analyzing customer complaints and learning from negative feedback, Amazon and sellers can identify pain points and work toward improving products, advertisements, or operations.
When you take the necessary steps to address your customers' concerns, you show them that their opinions matter, ultimately fostering customer loyalty.
Use Amazon Analytics
By analyzing customer behavior, Amazon sellers can offer relevant product suggestions to shoppers, making their overall experience more personalized and enjoyable. This increases the likelihood of customers finding what they are looking for, and eventually, sales, in less effort.
Take advantage of built-in resources, like Amazon Brand Analytics, so you can incorporate key data into your competitive strategies.
Choose the Best Logistic Solutions
Customer service also means choosing the best delivery and fulfillment method to benefit your customers. Amazon is known for its prompt and reliable delivery options—Fulfillment by Amazon, Fulfillment by Merchant, and Amazon Prime. You must provide efficient logistic solutions that will suit your business and products best.
2. Effective Self-Service Options
Amazon is also dedicated to providing excellent self-service options, which reduce the need for Amazon customer service assistance. These allow Amazon customers and sellers to solve minor issues all on their own.
With minor issues out of the way, an Amazon customer service agent can focus on larger and more complex issues that require further investigation.
Seamless Returns and Refunds
Amazon's seamless returns and refunds are a prime example of efficient and convenient self-service options on the ecommerce platform.
The process is user-friendly, straightforward, and hassle-free. For example, customers can initiate the returns process online and drop off the item at the nearest Amazon physical store or Hub Locker. Big store chains such as Whole Foods, Kohl’s, and Staples also host drop-off points for returns. This results in a seamless and stress-free customer experience, allowing Amazon to maintain its reputation for excellent customer service.
One of the primary reasons for Amazon's success is the sequential and systematic approach to handling all processes in the platform. By prioritizing user-friendly features and a seamless interface, Amazon has earned customer loyalty and maintained an edge over competitors. Amazon's streamlined experience shines explicitly in these three areas: the optimized checkout process, Amazon filtering system, and their predictive auto-fill and auto-correct features.
Optimized Checkout Process
Amazon provides a hassle-free shopping cart experience and allows you to save multiple shipping addresses and payment methods. As a result, the chances of cart abandonment are reduced. With saved preferences, checking out becomes a breeze for returning customers, further solidifying their loyalty to the platform.
Amazon Filtering System
Amazon's filtering system demonstrates its commitment to streamlining the customer experience. You can quickly narrow your search results using various filters, including categories, price ranges, and ratings.
This functionality empowers customers to find products that suit their preferences without wasting time browsing irrelevant options. By delivering focused results, Amazon exceeds customer expectations and minimizes effort.
Predictive Features
Predictive auto-fill and auto-correct features not only assist in entering delivery addresses and searching for products but also help prevent user error, saving time and frustration. For example, Amazon's search function intelligently corrects misspelled words and suggests related items, ensuring customers still find what they're looking for despite typing mistakes.
4. AI and Automation in Customer Service
Amazon focuses on creating a seamless customer experience by leveraging AI and automation to reduce customer effort. Their customer service strategy relies heavily on technology while maintaining a human touch to ensure customer satisfaction.
Amazon Lex
Amazon achieves this by using Amazon Lex, an AI-driven conversational interface that helps create intelligent chatbots to improve customer interactions. These chatbots turn automated interactions into natural conversations, enabling customers to have their concerns addressed promptly without waiting for an available customer service agent.
Amazon Web Services
Furthermore, Amazon's use of Amazon Web Services (AWS) accelerates its contact center analytics and conversational AI capabilities. This empowers them to analyze customer feedback and continuously improve their processes, leading to better customer engagement and reduced user effort. Analyzing data can also lead to proactively shying away from potential issues that will put customer satisfaction to risk.
5. Superb Customer Experience With Expert IT Support
When the above methods are insufficient, customers are connected with an expert associate who can address their issues competently. Your Amazon business can enjoy the benefits of Amazon's expert IT support. When customers feel they have access to professional support when needed, they are more likely to trust your brand and remain loyal in the long run.
Additionally, having an excellent IT support team can help your company detect and fix issues proactively, leading to continuous improvement in your overall customer service delivery.
Get Customer Service Assistance From Seller Interactive
As a business owner, you can learn from Amazon’s customer service to enhance customer satisfaction, foster loyalty, and drive growth. By maintaining a customer-first mindset and striving for constant innovation, your business can develop exceptional service and secure a lasting competitive advantage within and outside the platform.
Doing all these with the assistance of experts will make the tasks easier, for sure. If you need help ensuring your customers are cared for so you achieve your sales and business goals, partner with us here at Seller Interactive. We do full account management, which puts customer consideration at the forefront of your Amazon business.
Book a call now so that we can discuss the details with you.
Amazon has become an increasingly popular marketplace for both buyers and sellers. Seller accounts on the platform continue to increase, making the competition on the Amazon marketplace quite intimidating. But it needn't be like that. You can treat it as a valuable source for developing successful strategies for your brand.
Amazon search engine optimization (SEO) plays a huge role in analyzing top competitors on the platform. Since Amazon is another type of search site (but with a buying intent), it is also controlled by keywords and other related factors. As a seller on Amazon, you must understand how it works and find your way through it.
Companies that offer Amazon SEO services can help you with that. This article discusses how you should conduct competitor analysis, from keyword research to effective PPC strategies.
Amazon SEO: An Overview
Let's have a quick understanding of SEO in Amazon first. Amazon SEO works like any other search engine in terms of general directives. It uses relevant keywords, is guided by an algorithm, and optimizes listings/pages to rank products/services. What sets it apart from other search engines is the direct and indirect ranking factors.
Amazon SEO vs. Google SEO
Both Amazon and Google are platforms for searching, but they also have significant differences. These include (but are not limited to):
Amazon search comes with an intent to buy.
Google focuses on various types of web pages, while Amazon ranks product listings.
Amazon's keywords are more product-focused.
Google relies on external links more than Amazon.
They have different ways of optimizing listings.
The A10 Algorithm
A different algorithm also guides Amazon, and experts call the latest one A10. The A10 algorithm centers on a wide range of factors this time, from positive and authentic off-site traffic to product reviews. Using fake profiles to earn them will only hit back at you.
Some of the other factors in the algorithm that influence your rank in Amazon’s search results include:
Product impressions
Sales authority
Pay-per-click (PPC) sales (but not as significant as a factor it used to be)
Sales data and history
Off-page sales
Internal sales
Organic sales
Click-Through Rate (CTR)
Conversion rates
Now that you've gained some basic understanding of how SEO in Amazon works, we can start breaking down significant points about competitor analysis. Let's see how you can use your competition to build successful branding strategies.
The Essence of Competitor Analysis
A good advice for selling on Amazon is to focus on the unique points of your brand. If that's the case, you might wonder why looking at a competitor matters.
Competitor analysis can be a helpful tool for strategic planning. Evaluating your direct competitors helps you understand what creates the gap between you and them.
You'll have an idea of their strategies, whether they're effective or not, what the customers are saying, and more. It provides valuable insights that guide you in discovering new opportunities to stand out in the competition.
How to Conduct Amazon Seller Competitor Analysis Using SEO Factors
Here's a list of essential Amazon SEO factors and best practices to incorporate into your competitor analysis. You can measure some of these crucial SEO aspects with several competitive analysis tools used by Amazon SEO services.
Your Competitor’s Keyword Strategy
A critical part of competitor research is the keywords consumers use to intentionally or unintentionally find your product. With this, you may want to look into the targeted keywords your competitors utilize and conduct research using keyword analysis tools.
If you're mainly trying to increase brand awareness, ranking for the top relevant keywords for more people to find your brand is important.
Try a couple of terms from your keyword research and investigate the competitors who appear on top. Find out where and how they use the keywords. Do they incorporate some on the product listing title? How often do they use the terms in the descriptions? Are they using exact phrases or variations?
Once you've gathered all this data, evaluate and adjust your keyword strategy.
Your Competitor’s Product Listing Optimization
Next is to look into your competitors' product listings and audit them. Assess the product listing structure of each of your competitors. List down your observations on the following:
How optimized are the listings? What characteristics attract customers to these listings?
How is the product title structured? Is it more informative or more promotional? Does it follow Amazon's recommended listing format?
Do the listings contain clear, optimized, and relevant images?
Do they highlight unique selling points in their listings?
How is the content of their product descriptions? Are they helpful and easy to read?
Do they answer the consumers' questions in the Q&A sections? If yes, how helpful are these answers?
Look at the product tags as well. Are they relevant and help customers find the right products easier?
Your Competitor's Pricing Strategies
The pricing strategy immensely influences the buyer's purchase decisions, so Amazon sellers try various repricing strategies to win their hearts.
Knowing your competitors' pricing tactics gives you data on how fast they sell products. You can get such information using the necessary analysis tools. Doing so will help you create better sales strategies and improve moving forward.
An important thing to remember is to not go for the cheapest rate. You're using competitive analysis as a reference, which doesn't mean you have to copy every strategy you find. Your plan should also reflect a positive impact on your profit.
Your Competitor's Reputation Management
Since consumer behavior is a ranking factor in the A10 algorithm, you must pay significant attention to reviews. Product reviews on listings provide ample information for competitor analysis since customer feedback covers everything, from product to service quality.
Through this, you will know what features of the product your customers love and what they don't. Customers will also talk about the company's customer and delivery services. You should compare your present issues with the data gathered and build a good reputation management strategy.
Your Competitor's Storefront
If your competitors have built an Amazon Store, it would be best if you drop by for a virtual visit. Visually appealing stores attract customer attention and increase brand authority faster than those without one. You may want to evaluate your competitor's storefront by its design, product display organization, and other features.
Your Competitor's Advertising Campaigns
Your competitors' implementation of ad campaigns shows a more in-depth understanding of how they communicate their branding messages to the intended audience. Looking into PPC campaigns also provides valuable insights into which keywords generate the most traffic and conversions.
You should create a timeline of the keywords' cost-per-click rate, competition level, and search volume using competitor analysis tools. Monitoring these campaigns improves your marketing strategy by keeping up to date with what consumers use to search for products and services like yours.
If you combine all strategies you've researched or turn them into a much better strategy, there is a higher chance of outsmarting your competitors.
Work With an Amazon SEO Company!
While undoubtedly time-consuming, conducting and reviewing competitor analyses will prove to be a huge advantage for your business in the long run, allowing it to flourish despite the fierce competition and ever-changing market trends.
Does thorough Amazon competitor analysis seem quite daunting for you? Don't panic. An SEO agency with the right Amazon competitor analysis tool and skills will surely lift some weight off your shoulders. From keyword research to ad campaigns, Seller Interactive can help you understand the game and gain a competitive edge over your fellow merchants. Find the right ways to be on the top search on Amazon and increase your sales! Give us a call at 1-800-820-3746 today.
Amazon FBA (Fulfillment by Amazon) is used by 66% of the platform's 2.5 million active Amazon sellers. As an Amazon FBA seller, you can entirely focus on marketing your products. Simultaneously, Amazon will handle the other half of your business—the fulfillment of orders.
However, one reason new sellers hesitate to join is the Amazon FBA fees for the sellers. This article will discuss how Amazon FBA works, the breakdown of fulfillment costs, and some tips to help you lower them.
How Does Amazon FBA Work?
Amazon FBA's concept is simple. You sell products, and Amazon ships them. Besides order fulfillment, they are responsible for answering customer queries and managing returns. Here's how Amazon FBA works:
1. Your supplier ships the products to an Amazon Fulfillment Center.
2. Amazon will store your products.
3. The customer makes an order.
4. Amazon will pick, pack, and ship the order.
5. Amazon will handle any queries from the customer.
6. Amazon will manage returns assuming the customer isn't satisfied with the order.
In the first step, your supplier will ship the products to an Amazon Fulfillment Center via a freight forwarding firm or pallet shipping. Amazon will then store your products until it gets ordered.
Is Amazon FBA Worth It?
Amazon's Fulfillment Center operates in a highly sophisticated environment. Every fulfillment process is handled there, from start to finish, making it more than just a storage facility. Other than the 250,000 associates working in Fulfillment Centers worldwide, more than 100,000 robotic drive units, palletizers, and robo-stows operate around the area.
Humans and robots work hand in hand to make the complicated fulfillment method seamless. Aside from the process mentioned above, Amazon FBA sellers can enjoy the following:
FBA is Your Ticket to Prime
Why is it a big deal to have the shiny blue badge?
You can sell to ready-to-buy customers who love free two-day shipping. FBA products can qualify for Cyber Days and Prime Days as well. In case you're not aware, you must undergo a rigorous process to be Prime-eligible, including joining a waiting list and completing a trial.
Seamless Logistics and Delivery
As a Prime seller, you will surely appreciate Amazon's Fulfillment Centers' capability to manage a high volume of orders. Amazon offers prime shipping, where customers can enjoy fast and free same-day shipping benefits.
Higher Product Ranking
Amazon's A10 algorithm prioritizes FBA product listings over non-FBA products. Apart from this, your product listings have a higher possibility of winning the Buy Box.
Build a Scalable Business
Amazon offers specialized services to help scale your business. You can join different Amazon products, like FBA Small and Light, FBA Subscribe & Save, and Multi-Channel Fulfillment.
What to Sell On Amazon FBA
Your enrollment in FBA will be all for naught if your product is not promising. How can you build a brand (or an empire!) with a product no one wants? Whether you like it or not, conducting product research is a must. You should accomplish this before creating a professional Amazon seller account—even while just considering selling online.
One of the easiest ways to choose what to sell on Amazon FBA is through Amazon itself. Look for the best-selling products by going to the Amazon Top Seller section near the bottom of the Homepage. Once you click the link, it will show a selection of viable product ideas.
Here are qualities of a feasible product idea that you may consider to create a shortlist of profitable products:
High demand - This product is often in Amazon's Best Selling or Top Seller section. Find a product that sells at least 300 units per month or roughly ten units per day.
Not competitive - Low competition means you have a higher chance of selling. Check out products with an average of 50–100 reviews.
Has room for improvement - Select products with only a 3–3.5 star rating but high demand.
Not patented or trademarked - Avoid lawsuits and choose a product without an existing patent or trademark.
Easy to sell - No product is "easy" to sell. With this condition, we're talking about a product that won't give you problems in sourcing, importing, and manufacturing.
Besides the criteria above, always set the selling price range between $15–$50 while searching for the perfect product, as this is the "sweet" spot for many Amazon customers.
After you've figured out what to sell on Amazon FBA, your next task is educating yourself about its fees.
Understanding Amazon FBA Fulfillment Fees
Don't be scared. The FBA fulfillment fees you will see on Amazon's website are enough for you to run for the hills and never take a look at FBA ever again. As a new Amazon FBA seller, it might be overwhelming initially, but you will soon grow accustomed to the fees as your business progresses.
Here's a summary of Amazon fulfillment fees you'll eventually get acquainted with:
Seller Central Account Fees
Amazon offers two types of plans: Individual Seller and Professional Seller.
Individual Seller Plan - No monthly fee, but you must pay $0.99 + additional selling fees per item sold. You won't have access to Amazon's advertising tools.
Professional Seller Plan - Requires a monthly subscription fee of $39.99 but comes with Amazon's marketing tools and more.
We suggest starting with an Individual Seller plan if you haven't chosen a feasible product idea yet. You can transition to a Professional Seller plan once everything has been laid out.
Inventory Placement Service Fees
Your inventory storage fee depends on how long your items stay at the Amazon Fulfillment Centers:
Monthly Inventory Storage Fees - Amazon will house your inventory in their warehouse for a certain amount of storage fee. Monthly storage fees may differ depending on your product size. Standard-size products could range between $0.75 - $2.40 per cubic foot, while oversized products could range between $0.48 - $8.26 per cubic foot.
Long-Term Storage Fees - For inventories stored between 365 to 730 days, your monthly inventory fee costs $0.15 per unit or $6.90 per cubic foot, whichever is greater. For 730 days (24 months) beyond, the long-term storage fee is $6.90 per cubic foot or $0.30 fee per unit, whichever is greater.
Removal Order Fees - These additional fees are incurred when FBA sellers request that their inventory should be returned or disposed of by Amazon. The fee per unit for removal is $0.50, and the $0.15 fee for disposal.
Aged Inventory Surcharge
The aged inventory surcharge is an additional fee that Amazon may apply to certain items stored in their warehouse for an extended period. The purpose of this surcharge is to encourage sellers to manage their inventory more effectively and prevent excessive amounts of stagnant inventory from occupying valuable warehouse space.
The storage utilization surcharge is typically applied to items that have been in storage for a specific duration, usually between 181 and 365 days. The specific criteria for the surcharge, including the fee amount and eligibility of products, can vary depending on Amazon's policies and guidelines.
Fulfillment Fees
These fees cover the Amazon FBA costs of storing, picking, packing, and shipping the seller's products. They vary based on the product's size, weight, and category.
Return Processing Fee
One downside of being Prime-eligible is that the customer can return an order whenever they want without your consent. The return processing fee is equivalent to the fulfillment fee.
Referral Fees
Amazon referral fees are fees charged by Amazon to sellers for a portion of the total item price sold on their platform. These fees are a percentage of the item's total sales price, including the item price and shipping cost.
Different categories may have different fee structures, and the percentages can range from a few percent to as high as 45% in some instances. Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum fee.
Labeling Fee
If your supplier doesn't label your items with a barcode, Amazon will charge you $0.30 per unit. If a seller chooses this service, Amazon will apply the necessary labels to the products before they are sent to the Amazon centers. This ensures that the products can be identified and tracked within Amazon's system during fulfillment.
Now you know the different Amazon FBA fees. It is a valuable tool that calculates how much you can earn, depending on your chosen product idea. The FBA Calculator also shows the Amazon FBA fee you will pay per-unit basis.
What are the types of Amazon FBA fees it covers? Let us break it down:
Selling on Amazon Fees - Consist of a variable closing fee and referral fee. The latter is only applicable to media products.
Total Amazon Fulfillment Cost - This part only concerns the Fulfillment by Amazon fees, calculated based on the item's weight and dimensions.
Storage Cost - Pertains to the monthly storage fee of store inventory.
The Amazon fee calculator only calculates upfront costs. There are other fees that you should take note of, as mentioned above. The charges are applied to your Amazon account balance around mid-month.
8 Tips to Lower Amazon FBA Fees
Don't let these Amazon fees bring you down. Here are ways to reduce your expenses:
Limit the weight and dimensions of an item. Remember that FBA storage fees are based on these two.
Try bundling items if applicable. You need to pay fulfillment fees if you sell it separately. Bundled items also make good promotions on Amazon.
Schedule an inventory cleanup. Aged inventories are an eyesore to Amazon, and they will charge you for not selling your products right away.
Promote a clearance sale for your aged inventories.
Put your unwanted items up for sale in the Amazon Outlet. This little-known section sells clearance and overstocked items.
If scaling your business to European countries is not enough, Amazon has an FBA Export program where customers worldwide can buy it. Amazon doesn't charge you for the excess shipping costs.
Prevent Amazon from shipping your product to other fulfillment centers. Amazon "tests the waters" of a particular market, usually another country. The shipping fee is then charged to you. To stop this from happening, create and submit a concrete shipping plan specifying your preferred shipping location to Amazon.
Create Amazon PPC ad campaigns. In Amazon, you don't only have the privilege to sell on its platform, but you can advertise your products with Amazon's tools, like Sponsored Products, Sponsored Brands, and Display Ads.
Conclusion
The success of your Amazon FBA business doesn't only depend on how much money you invest in it. It is integral for you to know how Amazon FBA works, so your budding business can quickly adapt to the ever-changing environment of Amazon FBA.
Be extra cautious in searching for a viable product with high demand and low competition. Always consider ways to save yourself from drowning in Amazon fees; try the tips above to reduce your costs. Talk to us here at Seller Interactive! We have a team of expert Amazon consultants willing to help and guide you through the ins and outs of Amazon FBA. For inquiries, email [email protected]. We'd love to hear from you!
Selling on Amazon is like a showdown between David and Goliath. Unfortunately, you’re contending with the e-commerce behemoth and 9.7 million other sellers worldwide. With so many sellers and products on the platform, gaining traffic to your Amazon listings is challenging.
If you want to boost sales on Amazon, driving external traffic to your product listings is crucial. In this blog post, we’ll share how to drive traffic to Amazon listing and how Amazon product launch services can help boost brand awareness.
Tips to Drive External Traffic to Your Amazon Listings
Are you a newbie Amazon seller? Did you know that Amazon has a built-in system where you can create ads and post them inside the marketplace? This system is called Amazon Advertising, although it was once known as Amazon Marketing Services.
Amazon Marketing Services is an umbrella term for various Amazon services, such as Amazon Sponsored Display Ads, Sponsored Ads, and Headline Search Ads. These services will help you drive traffic to your listings and increase sales.
But widening your reach and seeking potential customers off Amazon will give you an even greater advantage. Here are some tips on driving external traffic to your Amazon listings:
Optimize Your Product Listings
A poorly made listing is the surest way to lose customers and sales. Visiting a product detail page with awful-looking images and poorly written descriptions is a big turn-off. Buyers will not think twice about leaving your page in an instant.
If you’re aiming to gain better organic rankings and send traffic to your Amazon store, here are some tips to optimize your product page:
Include relevant keywords in your product titles.
Always include the brand name and manufacturer number on your product titles if you sell branded products.
Incorporate at least one unique selling point that differentiates you from other Amazon sellers.
Make your product description compelling by describing how your products address customers’ problems.
Use high-quality product photos only.
Offer Your Products on Social Media
Which social media platform will help you drive more traffic? Surprisingly, the answer is YouTube, which has a 51.82% share of Amazon’s social traffic, based on the stats from Statista. Following it are Facebook, Whatsapp, Twitter, and Reddit.
Why is YouTube one of the most favorable advertising platforms for brands? In the last quarter of 2020, the global advertising revenue of YouTube was over $6.8 billion, according to Statista. That is a billion-dollar increase from the third quarter of 2020.
So, how do you drive external traffic to your Amazon listings through social media? One effective way is through influencer marketing. You can partner with influencers on YouTube, Facebook, or TikTok to promote your products on their social media accounts. Before you work with an influencer, ensure that your niche and brand goals are aligned.
Use Facebook and Google Ads
Social media ads on Facebook and Instagram can help you drive external traffic to your Amazon listing. Facebook is next to YouTube in terms of its share of Amazon’s social traffic. If you have a Facebook page and an ad account, you can start creating Facebook ad campaigns to promote your product and direct them to your Amazon store.
Aside from social media marketing, you can also use Google ads (formerly Google Adwords) to drive more traffic to your product listings. If you’re unfamiliar with choosing the right keywords for your Google ads, you can use Google's free keyword planner.
Alternatively, you can also work with an agency. They can help you choose the right keywords, identify the most common customer searches, optimize your landing page, and achieve good and organic rankings on the search engine results page.
Use Email Marketing
One of the benefits of including off-Amazon advertising in your Amazon FBA launch service is that you can try different marketing strategies such as email marketing. Contrary to popular belief, email marketing is not yet dead, and people are still addicted to emails.
Statista predicts that in 2025 the number of email users worldwide will be 4.6 billion, much higher than the 4.1 billion email users in 2021. So yes, email is here to stay, folks. But sending a one-time marketing email to potential customers isn’t enough.
It is best to mix it with retargeting or sending marketing email messages several times until the prospective buyer gives in. Ensure that your emails still provide value to your prospective customers without being pushy.
Let Customers Sell Your Products
Yes, this is possible, and it is called referral marketing. It’s different from “word of mouth marketing,” which is free. In referral marketing, you incentivize customers with freebies, discounts, or rewards to encourage them to promote your products to their families, colleagues, and friends.
For example, you can encourage shoppers to post their feedback about your product on their social media accounts, and they will get discounts or other rewards on their next purchase. You can also share user-generated content on your own website and social media profiles to engage potential customers and drive external traffic to your listings.
Reasons to Leverage External Traffic Through an Amazon Launch Service
Now that you know how to drive external traffic to your product listings, let’s examine whether using Amazon Marketing Services is enough to drive traffic. Usually, most Amazon sellers prefer to hire a third-party service provider that offers an Amazon launch service.
Sellers know that a tiny misstep could ruin their online business and cost them a lot of money. An Amazon product launch service aims to promote brand awareness and drive traffic to your listing, especially when you have a relatively new product.
However, some sellers exclude driving external traffic to Amazon in their product launch strategy. Why? It’s expensive and complicated to plan and execute. As a result, sellers may settle with the advertising tools within the Amazon ecosystem.
But using the advertising tools on Amazon alone has a few drawbacks. Here are some of them:
Cutthroat Competition
Based on data from Marketplace Pulse, there are 6.3 million registered Amazon sellers in 2021. Imagine how many were added to that number now that it’s 2023. This number proves how tight the competition within the Amazon marketplace is.
Amazon Advertising allows sellers to create Sponsored Product ads that appear in related shopping results and product pages. For example, other Amazon sellers can put Sponsored Product ads on your product listing. Amazon allows this kind of “healthy” competition among its sellers.
This means when you drive traffic to your Amazon listing, other sellers can steal your prospective buyers’ attention with their ads placed on your product pages.
Customization Restrictions
Amazon Advertising also placed some restrictions on how you can display ads on their platform. For example, they don’t allow promotional messaging such as “Hurry while supplies last,” “Huge savings,” or “Save 50%.”
If you don’t comply with this, they will suspend your listing or kick you out of their marketplace. If you’re serious about driving traffic to your Amazon listing, you must be innovative without breaking Amazon’s ad policies.
Email Marketing is Off-Limits
Email marketing is not dead, and it has the power in driving external traffic to your Amazon listing. But what if it’s not allowed in Amazon Advertising?
An email list is useful in communicating with your customers and gives you the freedom to market your products directly. But you can’t build an email list on Amazon. Or, rather, Amazon doesn’t allow this kind of practice.
With this limitation, you may have to turn to non Amazon marketing efforts, like using external traffic channels such as social media to drive more traffic to your listing.
Built-In Contingency Plan
Aside from having internal traffic, which Amazon provides sellers, gathering external traffic helps future-proof your business. Let’s say you’ve accidentally breached Amazon’s policies and got suspended.
You can still sell your products outside the marketplace through social media platforms or the online store you developed. In short, you have a backup plan.
In Closing
Never put all your eggs in one basket. This saying holds true when launching a new product on Amazon. It would help if you tried driving external traffic from various sources where you can be more creative and flexible.
Ensure that the Amazon launch service you’ve paid for supports this advertising strategy to reap the benefits of paid external traffic. This way, people will know your new product not only inside the Amazon marketplace but also outside it. More importantly, you will achieve your ultimate goal of higher organic sales and ranking high in the largest online marketplace on Earth.Do you want an effective Amazon product launch? Seller Interactive offers the best launch service that will help you put your product listings on the first page of Amazon. Contact us today to get a free audit of your Amazon account.
An upset customer complaining about a terrible buying experience can make you more anxious than any cup of strong coffee. Amazon order fulfillment services, also known as Fulfilled by Amazon (FBA)), can be a significant yet challenging aspect of your business. You risk losing your customers, reputation, and money with a small mistake.
You don't want this to happen, so you're seeking advice about fulfillment problems and counteracting them. Well, you're in the right place. This article discusses five of the most common issues in eCommerce fulfillment, including solutions from working with an Amazon FBA consultant. But before that, here's an overview of what Amazon FBA is all about.
Fulfillment by Amazon (FBA): How Does it Work?
Amazon's fulfillment service lets sellers take advantage of warehouse space (called Amazon fulfillment centers) to store their products until it's time to ship to customers. In return, FBA sellers have to pay fulfillment fees in exchange for using the service.
Compared to Fulfillment by Merchant (FBM) and Seller Fulfilled Prime (SFP), Amazon sellers benefit more from FBA because the platform handles almost everything. Amazon's in-house fulfillment team is the one that picks, packs, and ships the ordered items. With this, the seller can focus more on other aspects of their ecommerce business.
Create and optimize your product listings to prepare for shipment.
Present a shipping plan to Amazon's fulfillment centers. They will pick a warehouse for you to send the packages to.
Once you send your product out, it will end up in its designated Amazon fulfillment center. A team of experts handles all the work from there: running the inventory, shipping procedures, updating and answering customers, and handling returns and refunds.
How Does an Amazon FBA Consultant Deal With Order Fulfillment Issues?
Now that you understand how Amazon FBA works, it's time to discuss how consultants can help handle your eCommerce fulfillment issues. We've enumerated five common fulfillment mistakes below.
Complex International Shipments
Greater distance means extended hours and higher shipping costs. Third-party sellers participating in the Amazon marketplace must understand that going international means their packages won't arrive in a few days like local shipping.
If they make their buyers wait for too long, they might lose the chance to grow customer loyalty. In addition, international shipping is challenging because of customs, duties, and return processing.
An FBA consultant lets you know how Amazon fulfillment works internationally. Once you send your products to their global warehouse, the team will smoothly process everything from picking to shipping. On top of that, their customer service is available 24/7 so that you can relieve yourself of the swarm of customer inquiries.
Poor Customer Service
The customer's buying experience is one of the most crucial aspects of fulfillment, especially with Amazon as the marketplace. To provide them with the best service, you need a smooth fulfillment process; the key is to avoid making minor errors that massively impact your entire system. These errors include wrong delivery items and addresses, incorrect labels, and more.
Poor customer service results in bad reviews; any seller wouldn't want that. With Amazon as your fulfillment partner, you don't have to worry about the nitty-gritty details anymore. Add to that a competent team of customer service professionals that handles all buyer inquiries on a 24/7 basis, and you'll save up a lot of time and unnecessary stress.
With these systems in place, the role of an FBA consultant is to maximize the use of Amazon's services through full account management. By managing your account, they minimize any order casualties, reducing potential returns and customer calls, thereby optimizing your customer service.
Challenging Inventory Management
It is tough to handle inventory if you fulfill orders in large quantities. Whenever an order is placed, there are three things you need to work out fast: locating the product, warehouse operations, and communicating with suppliers/manufacturers. If these steps don't turn out smoothly, your shipments will be delayed.
With an FBA consultant, you can ensure that processes are well coordinated both on the online storefront and the fulfillment company, which is Amazon. A consultant can make excellent use of the inventory management system to avoid shipping delays and miscommunication between the teams.
Apart from a smooth logistical process, a consultant can also drive the flow of products in and out of the Amazon fulfillment center. By driving demand using available marketing activities, they can sell products fast and help with a fast inventory turnover. This will reduce or even eliminate your long-term storage fees.
Difficult Shipping Negotiations
All sellers want to save on shipping costs. The objective is easy, but negotiating rates or finding affordable shipping solutions is challenging. Small businesses, for instance, might not have enough power and authority to make an agreement with major courier companies and get the best discount on shipping rates.
If you have an FBA, you no longer have to be the one negotiating. Amazon has partnership agreements with UPS, FedEx, DHL, and other major carriers that give great shipping discounts.
FBA consultants can also manage your shipping fees and strike the right balance between price and cost. Whether you have one or several sales channels, they can adjust the pricing structure to maximize your profit per unit sold if you're on a multi-channel fulfillment setup.
Inadequate Customer Trust
All businesses start from scratch before they reach a certain level of success. However, working with a reliable and customer-trusted company can help you get closer to success faster.
An advantage of working with Amazon FBA consultants is that they have knowledge and experience with a brand that many customers trust: Amazon is a go-to shopping store and a trusted platform for shopping inspiration—because of this, working with an FBA consultant can increase your chances of generating more sales.
Keep These Things in Mind Before Working With An Amazon Seller Consultant
After learning the benefits you can acquire if you choose to work with Amazon experts, here are a few things to note to ensure they can help you make a wise business decision.
FBA can be a costly program since they charge a variety of fees from the seller. Having them handle fulfillment teams and processes saves you workforce fees, but you will still get charged for storage, membership fees, returns processing, and many more.
If you sell with FBA, your products are automatically eligible for free shipping on Amazon Prime. You have to pay for the shipping costs, so while it may be in the Prime buyers' favor, it might not work out well on your end.
Make sure to calculate the fees first before using FBA. Your FBA consultant can help you break down these essential details on costs.
Conclusion
Some order fulfillment issues are inevitable, but you can minimize the potential damage with excellent preparation and collaboration with a team of experts. Suppose you need guidance on jumpstarting a business under Amazon FBA or are interested in knowing more about our experienced Amazon sales consultants, contact us today.
In the competitive digital marketplace, leveraging the power of the Amazon Advertising Platform (AAP) can be a game-changer for your business. AAP, now known as the Amazon demand-side platform (DSP), is a service for display and video ads. By utilizing this advanced program, you can gain access to Amazon's vast audience through various third-party sites.
Delving into the world of DSP provides numerous benefits, like precise targeting and improved return on investment. From desktop and mobile web display ads, mobile banner ads, and video ads, you can reach out to your target audience within Amazon and outside the platform through the ecommerce giant's affiliate sites.
With the right strategy, leveraging DSP can help you tap into a broader audience base, strengthen your brand presence, and ultimately boost your sales on the platform.
An Overview of the Amazon Demand-Side Platform
The Amazon demand-side platform is a powerful tool that helps you maximize the visibility of your products on one of the largest online marketplaces. This programmatic display advertising program enables you to relax knowing that your advertising campaigns are automatically taken care of.
Through the Amazon DSP, you expand your audience from customers using the Amazon platform to those who are surfing outside it.The Amazon DSP allows you to access and manage inventory on various third-party websites and apps owned by Amazon or its partners.
When using Amazon DSP, you have two options:
Managed-Service Option: If you are willing to spend at least $50,000 (the minimum that may vary per country), the managed-service option is for you. This investment lets experts or agencies handle your campaigns for you, so that you can enjoy the benefits of DSP without the headaches.
Self-Service Option: The self-service option allows you to manage, maintain, and update your ad campaigns on the platform by yourself.
By leveraging Amazon DSP, you can enhance your brand's visibility, reach a broader audience, and ultimately drive more sales for your products on the Amazon Marketplace.
Different Ad Formats
When it comes to the Amazon DSP, knowing the variety of ad formats and devices is crucial. This section will explore the different ad formats you can use separately or simultaneously to maximize your reach and increase your sales.
Image Ads
Amazon Image Ads are a type of ad featured within the Amazon DSP. They are visually engaging display ads on Amazon's websites and apps, promoting products through compelling images and concise text.
Web Display Ads appear on desktop and laptop devices, allowing you to target users on Amazon-owned platforms like IMDb and Goodreads and Amazon product detail pages. These ads come in various formats and sizes, offering flexibility when designing your creatives. Here are some tips to consider:
Design your ad with high-quality visuals to capture users' attention.
Customize these ads, optimizing them for various devices, placements, and audience segments.
Use bold text to highlight essential information and make it stand out.
Implement tables and bullet points if necessary to present information effectively.
Image ads leverage Amazon's vast customer data to target specific audiences, increasing relevance and effectiveness.
Audio and Video Ads
In addition to display ads, Amazon DSP offers video and audio ads to broaden your advertising reach. With a growing number of customers consuming content through video and audio platforms like Amazon Prime Video, Amazon Music, and Audible, incorporating these ads into your campaign can help you connect with your target audience on a deeper level.
Video ads can be integrated within Amazon's website or external platforms, getting your brand message across through audiovisual content. Audio ads, on the other hand, will reach customers on streaming services, making your brand's presence felt in everyday listening activities.
Native Ads
Native Ads, a type of ad within the Amazon DSP, seamlessly blend into the surrounding content, providing a non-disruptive and integrated advertising experience. Designed to match the look and feel of the platform on which they appear, Native Ads are highly contextual and relevant to the user's interests, increasing engagement and conversion potential. These ads can be displayed across various Amazon properties, like product detail pages and search results, reaching a targeted audience based on their behavior and preferences.
Responsive eCommerce Ads
Responsive eCommerce Ads utilize machine learning algorithms and creative assets from brands to automatically optimize their appearance based on customer behavior and preferences.
This format enables advertisers to include the Shop Now, Add to Cart, or Coupon buttons to make the customer purchase process faster. Add a product review posted on your Amazon store to boost your brand credibility.
Streaming Studio Ads
Streaming TV Studio Ads are premium, high-quality video ads displayed on Amazon's streaming TV devices and services. These ads are professionally produced, ensuring viewers a compelling and immersive experience.
Advertisers can leverage Amazon's audience insights to target specific demographics and interests, reaching engaged audiences on popular streaming platforms. Streaming TV Studio Ads offers brands a powerful way to showcase their products or services through captivating storytelling and visuals, maximizing brand visibility and driving user engagement in the growing realm of connected TV advertising.
Third-Party Ads
Third-Party Ads are display and video ads served on Amazon's websites and apps through external advertising partners. These ads are not directly created or managed by Amazon but are delivered by third-party advertisers using Amazon's advertising platform.
Advertisers can leverage third-party data to target specific audiences and optimize their ad campaigns. This format enables external advertisers to tap into Amazon's vast customer base and access its sophisticated targeting capabilities, providing a broader reach and potential for increased conversions within the Amazon e-commerce ecosystem.
Maximizing Amazon DSP’s Effectiveness
As an Amazon seller, maximizing the effectiveness of Amazon DSP is crucial to driving traffic and sales to your products. To achieve this, it's critical to analyze the data provided by Amazon DSP, be aware of your audience, find the right keywords and targeting options, and continuously optimize your campaigns. Let's get into the details below.
Set Campaign Specifics
Decide on the essential elements of your Amazon campaign. Think about the campaign name, budget, and schedule.
Campaign Name: Think of something creative and remarkable. A good campaign name can drive results and allow you to create thousands of ads. You can brainstorm with a team, look for trending ideas, or use one if you already have a list of ideas.
Campaign Budget: Select an ad solution that you can afford. Even if ads are your current priority, remember that you still have to spend on other aspects of your business. Keep this in mind while deciding how your campaign will look like.
Campaign Schedule: Consistency is key to a successful campaign and business. Set up your ads' fixed start and end dates to avoid overspending unnecessary amounts.
Audience Targeting and Awareness
Focusing on audience targeting and awareness is essential to get the most out of Amazon DSP. With Amazon DSP, you can utilize Amazon's rich dataset to reach potential customers at multiple stages of the purchase funnel, from initial understanding to final purchase.
With Amazon DSP, your ads can appear on targeted ad placements in Amazon-owned platforms like Prime Video, Twitch, and Fire TV. Through this, you can increase brand awareness and reach users on various devices, including Android and iOS.
Some key points to consider are:
To identify key audience segments for your brand.
To target specific groups based on interests, demographics, and purchase history.
Visual media is always necessary when a brand tries to make an impact on its target audience. Choosing your words wisely helps, but sometimes words are not enough. Amazon Marketing Services (AMS) is the Amazon service that offers many types of visual content for better customer engagement. Utilize its offers to enhance your ads.
Focus on Elements That Work
Identify which products need the most optimization. With AMS's available data on brand performance, classify your products according to popularity, conversions, performance, and click-through rates. This way, you can spend more time and money on advertising products that work.
Optimization and Retargeting
Once you have established your target audience, focus on optimization and retargeting to maximize the effectiveness of your Amazon DSP campaigns. Implement programmatic ads to automate the ad buying process and optimize in real time. This will ensure your ad budget is allocated to the highest-performing placements, improving your chances of generating revenue.
Test creative elements, ad formats, and messaging to determine what resonates with your target audiences. Regularly assess your campaigns' performances using metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
Use retargeting techniques to re-engage potential customers who have clicked your ads and visited your listing or store but have yet to be converted into a sale. Remarket your products to these users with dynamic ads, presenting pertinent information based on their previous interactions, search results, and browsing history.
In summary:
Employ programmatic ads for real-time optimization.
Test and evaluate various ad elements and messaging.
Implement retargeting strategies to re-engage potential customers.
Alternative Advertising Platforms
This section will discuss some alternative advertising platforms and compare them to Amazon DSP. These alternatives include Amazon Marketing Services, some pay-per-click (PPC) and cost per impression (CPM) programs, and Facebook Ads.
Amazon Marketing Services (AMS)
Amazon Marketing Services (AMS), now known as Amazon Sponsored Ads, is another option Amazon provides for advertisers. It comprises a suite of PPC advertising options, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. You can leverage AMS to improve your product visibility on Amazon, ultimately driving sales and conversions.
Unlike Amazon DSP, AMS focuses on advertising within the Amazon platform using various ads, from headline search ads to banner ads. This means you are targeting already-existing Amazon shoppers with a higher purchase intent, which can lead to better conversion rates.
PPC and CPM Programs
Consider other PPC (pay-per-click) and CPM (cost-per-mille) programs when looking for alternative advertising platforms. These options allow you to bid on ad placements across various third-party websites, potentially expanding your reach beyond Amazon's audience. Some well-known platforms include Google Ads and The Trade Desk.
PPC and CPM programs typically offer the following benefits:
Audience Reach: Access to extensive networks of third-party websites, serving display and video ads to various target audiences.
Flexible Budgeting: Set your ad budget and bid amounts based on your marketing objectives and available resources.
However, remember that managing multiple advertising platforms might require more time and effort, as each platform has unique features and strategies.
Facebook Ads
Another popular advertising platform is Facebook Ads, which allows you to reach a vast audience on both Facebook and Instagram. As with Amazon DSP, Facebook Ads target users based on their interests, behavior, and demographics.
Some key differences between Amazon DSP and Facebook Ads include the following:
Platform Environment: Facebook offers an inherently social experience, which means that your advertising might have the potential for higher engagement and interactions than display ads on third-party websites through Amazon DSP.
Creative Options: Facebook Ads allow for various ad formats and creative options, such as Carousel, Collection, and Instant Experience ads, providing more opportunities to engage with your target audience.
Exploring various advertising platforms is essential to find the best fit for your brand and marketing goals. Each platform offers unique benefits and reaches different audiences. Make sure to compare the advertising opportunities provided by each platform and choose the one that meets your needs and objectives.
Stay Continuously Updated About Amazon DSP
It is crucial for businesses to continuously stay updated on platform updates to market their ads and maximize their revenue effectively. Amazon is dedicated to giving only the best to customers, pushing businesses to rebrand and make changes now and then. Here are ways to check for new features and updates that can provide new opportunities for businesses to improve their advertising strategies.
Contact an Amazon Account Executive
If you are looking for more information or support, contact an Amazon Ads account executive. They can answer your questions, provide consultation services, and guide you through setting up your campaigns. Remember, the managed-service option for Amazon DSP typically requires a minimum spend of $50,000, so you should be aware of this when reaching out.
Nevertheless, note that there are more affordable alternatives like delegating the tasks to a third-party agency. These agencies offer assistance particularly for Amazon DSP, and other services you might need to manage your Amazon store.
You can also learn the ropes of Amazon DSP yourself. Here, instead of money, your investment will be effort and time. Resources and webinars are readily available on the Amazon website in case you think this is the best option for you.
Amazon DSP Blog
To stay updated with the latest news, insights, and best practices, it's essential to read and follow the Amazon Ads blog. This resource can help you:
Build your Amazon Ads expertise.
Access valuable resources for advertisers.
Discover success stories and tips from other businesses using Amazon DSP.
When exploring the blog, watch for articles about various aspects of the Amazon Advertising Platform, such as product display ads, targeting strategies, and measuring your campaign's performance. This continuous learning process can help you make informed decisions to optimize your advertising efforts on Amazon DSP.
Amazon Demand-Side Platform Assistance From Seller Interactive
The Amazon DSP is a game-changer for businesses in today's competitive digital marketplace. Leveraging the power of the Amazon DSP can help strengthen brand presence, help your business tap into a broader audience base, and ultimately boost your sales on the platform.
The platform offers different ad formats and devices which allow you to reach potential customers more effectively.
To maximize its effectiveness, focus on audience targeting and awareness, optimization, and retargeting, and continuously stay updated on changes and updates to the platform. Utilizing Amazon DSP’s resources and seeking assistance from Amazon Ads account executives and digital marketing agencies like Seller Interactive can also bring immense value to your advertising strategy. Call us today.
There are two paths to grow in the world of Amazon: organic and paid advertising. Some businesses pursue one or the other, while others use both ways simultaneously. Regardless of the approach, developing effective Amazon marketing strategies is essential to succeed on this thriving ecommerce platform.
But simply relying on textbook knowledge of digital marketing or resorting to trial and error won’t take you far enough. Maybe now is the moment for you to work with an Amazon agency, especially if you lack familiarity with the intricacies of marketing.
Curious about what an Amazon marketing company can teach you? Are they really crucial for your success? Read through this helpful guide.
Why an Amazon Marketing Agency Is Vital for Success
Amazon, the largest online marketplace, gives sellers many opportunities to thrive. From millions of active shoppers to an extensive range of products, achieving unparalleled reach and brand exposure on this platform is possible.
But with great opportunities comes great competition. The sheer number of sellers and products on Amazon makes it challenging for individual businesses to stand out and grab the attention of their target audience.
This is where an Amazon marketing agency comes in. First, allow us to explain why they are your bridge between business and success on the ecommerce platform.
They Are Experts in Amazon’s Ecosystem
An Amazon marketing agency knows its way around the digital landscape. They watch the market trends, strategies, and algorithm changes that shape the Amazon marketplace.
They can guide you through the intricacies of advertising campaigns, various pricing strategies, and promotions, all while ensuring that your activities abide by Amazon’s rules and regulations.
Their expertise becomes your compass, guiding you to make informed decisions, streamline your operations, and achieve optimal results.
They Are Data-Driven Professionals
An Amazon marketing agency knows that numbers don’t lie. They are skilled in monitoring and analyzing the performance of your ad campaigns and listings, extracting valuable insights that can fuel your success.
Delving deep into the numbers and data helps them ensure that you are always on the right track. They guarantee that every move on Amazon is backed by solid evidence and informed decision-making.
They Can Be Your Time- and Resource-Savers
In the fast-paced world of Amazon, every second counts. By entrusting your marketing efforts to a professional’s capable hands, you can reclaim precious hours and redirect your resources toward other critical aspects of your business.
This means you gain the freedom to focus on product development, fine-tuning your inventory management, and delivering exceptional customer service. With the dedicated support of an Amazon marketing agency, you can confidently delegate the nitty-gritty details of your business, knowing that seasoned professionals are steering the ship.
They Are Knowledgeable About Comprehensive Marketing Strategies
An Amazon agency is well-versed in crafting comprehensive marketing strategies. They understand that successful marketing extends beyond advertising alone.
With their proficiency, they can shift into various realms of digital marketing, including content marketing, social media marketing, influencer collaborations, and much more. By harnessing these interconnected strategies, they can create a balanced approach that drives conversions on Amazon.
6 Areas an Amazon Marketing Agency Can Support You With
The areas in which an Amazon marketing agency can help you depend on your business goals. But here are some critical areas they can support you with.
1. Search Engine Optimization (SEO)
According to Statista, the global search market is dominated by Google, with a market share of approximately 85.53%. Bing, another online search engine, accounts for 8.23% of the market. Yahoo holds a market share of 2.44%.
The data shows that the search engine market influences online user behavior and purchasing decisions. That’s why it’s unsurprising that platforms like Amazon, which rely heavily on product search and discovery, are also impacted.
The ideal Amazon marketing agency can help you optimize for your chosen search engine. Through comprehensive keyword research, they can identify the high-ranking terms and phrases for your product listings. Doing so will strengthen the presence of your product pages and drive more traffic.
Always remember: most online consumers won’t go past the first page to get the product they want. So the more visible your products are, the more people will buy from your store.
Below are more additional search engine optimization techniques that an Amazon agency can help you with:
Image Enhancement: They can advise you on uploading high-quality images that effectively showcase your products. They can help you optimize product images to meet Amazon’s guidelines and maximize their impact.
Product Categorization: A proper product category improves visibility and makes it easier for customers to find your products.
Backend Search Terms: They can modify backend search terms to include relevant keywords that customers may use for a product search.
Sponsored search or pay-per-click advertising is also one of the essential elements of Amazon’s marketing strategy. Whereas Amazon SEO is all about growing your business organically, PPC advertising is where you can grow exponentially.
Like Google Ads, you must have knowledgeable PPC experts to execute Amazon ads efficiently and get desired results as soon as possible. You can save valuable time and resources that would otherwise be spent on trial-and-error approaches or useless ad campaign management.
The great thing about paid Amazon advertising is you only get to spend whenever a shopper is redirected to your page. These users have higher buying intent and are interested enough to read more about your products.
As one of Amazon's targeted online marketing channels, Sponsored Search provides businesses like yours with abundant opportunities to hone their marketing efforts. You can explore various ad options, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
Each ad offers unique advantages and differences.
Sponsored Product Ads
Sponsored Products, like Headline Search Ads, are a great choice to draw attention to a particular product. These ads promote individual product listings within the search results or product detail pages.
The popularity of Sponsored Products stems from the numerous benefits they offer:
Product Discoverability: You get to boost a product that you want to be discovered by the consumers.
Seasonal Item Promotions: Whether it's holiday-themed products, limited-time offers, or seasonal merchandise, these ads allow you to gain customer’s interest during specific periods and capitalize on increased demand.
Generating Interest in New Products: By strategically targeting relevant keywords and optimizing your ad campaigns, you can attract attention to your latest offerings and drive sales.
Sponsored Brands
Let's say you want to teach consumers more about your brand than your products. In that case, Sponsored Brand ads are the perfect marketing strategy for you.
Here, you can promote a custom headline, logo, and display with up to three products in your advertisement. The ad will show at the top of the Amazon search results. When the links are clicked, shoppers will be redirected to your store page.
The advantage of working with Sponsored Brands as your form of advertisement are the following:
Builds Brand Awareness: The display elements in the ads contribute to building a solid brand presence and increasing familiarity with your brand.
Store Page Redirection: The ads direct Amazon shoppers to the store, giving them a front-row seat to your product collection. You can show your bestsellers or offer potential customers other relevant data that will entice them to purchase.
Sponsored Display Ads
While Sponsored Product and Sponsored Brand ads rely on keyword targeting, Sponsored Display Ads take a different approach. With product display ads, Amazon uses the audiences’ demographics to target a specific market, making it suitable for aiming at both a product and the audience.
Say you are selling cosmetics—you don’t have to enter specific keywords such as “lipstick” or “foundation” into your ad. Amazon will show your ad to audiences who fit your bill regarding their age, gender, and interests.
This way, you can get your ads across to high-intent consumers even if they are not actively searching for your products.
By working with Sponsored Display Ads, you get to do the following:
Customizable Ad Creatives: You can include product images, titles, prices, and your brand logo to make your ads visually appealing and engaging for potential customers.
Automated Targeting: Any sponsored product display ad can automatically identify and target relevant audiences based on their shopping behaviors and browsing history.
3. User-Generated Content (UGC)
Amazon stands out among both online and offline retailers due to its unparalleled diversity in product offerings. The wide range of products on the site makes it a preferred destination for consumers looking for a vast selection of options.
The significance of Amazon's product variety becomes apparent when considering its impact on consumer preference. Customers worldwide who add items to their shopping carts are often influenced by the reviews they read.
In its pursuit of becoming the most customer-centric company globally, Amazon has designed its review system to provide users with insights, including star ratings, written reviews, and images and videos shared by buyers. There's also a section on the listing page wherein they can answer other users' questions about the product.
Amazon sellers can also answer user-generated questions. But do you have all the time to answer such inquiries posted on every product listing page?
This is what an Amazon advertising agency can help you with. You will have a team of account listing experts who will take the time to know more about your product. They will answer the customer’s questions on your page. These answers can turn those hesitant users into potential buyers.
It is also through this proactive approach that you can generate sales. But with user-generated content, you have to take extra steps in making your consumers want to review. You can do this through the following:
Use the "Request a Review" Tool: This tool allows Amazon stores to send automated emails to customers, politely requesting them to leave a review after their purchase.
Participate in Amazon Vine: Sign up for Amazon Vine to get the chance to have Amazon's most trusted reviewers rate your products. Their positive reviews can greatly enhance your product's credibility and visibility.
Engage Social Media Followers: Encourage your followers to purchase and review your products on Amazon. Run promotional campaigns, offer exclusive discounts, and actively communicate the value of their feedback.
4. Video Marketing
Don't forget to outline your market strategy with video ads. With video marketing on the Amazon Marketplace, you can show products in action, tell compelling stories, address customer pain points, and establish a genuine connection with your primary audience.
Of course, you can take videos using a smartphone, but professional cameras are encouraged to get the best video quality possible. It's also best to have your videos professionally taken or produced by someone who does video editing shoots.
If you lack confidence or expertise in video production, collaborating with the best Amazon advertising business agency is a wise decision. They can ensure that all your direct marketing initiatives adhere to Amazon's strict video content requirements.
Duration: Keep your videos concise and engaging, avoiding lengthy presentations. Capture viewers' attention and deliver your message effectively within a reasonable timeframe.
Background: Choose clear and solid colors like white or black as the backdrop when showcasing your product in detail. A clean and uncluttered background helps highlight your product's features and creates a professional look.
Sound: Avoid adding distracting music or background noise that could detract from the main message.
5. Product Launches
Product launches are usually for new products in your line. You might think these are not exactly needed since you’re on an online platform, but product launches are more valuable than you think.
Keep in mind that consumer shopping habits have evolved. Customers are more inclined to explore new products and seek out unique offerings. A well-executed product launch can capture their attention, generate excitement, and drive interest to your brand.
Here’s what an Amazon agency can do for you during the process.
Comprehensive SEO Check: They can conduct SEO analysis to uncover gaps or missed opportunities in your brand’s visibility. Leveraging their expertise ensures your product secures top-page rankings and increases customer satisfaction.
Product Listing Management: They will use reliable tools and proven methods to manage your product listing content and develop a strategic launch strategy.
Conversion Rate Optimization: Post-launch, the agency will provide you with vital metrics to monitor the conversion rates of your product listings. They will analyze key performance indicators, such as click-through rates and customer feedback.
6. Affiliate Marketing
Numerous websites offer affiliate marketing nowadays. You can see this on Instagram with influencers asking their followers to "swipe up," directing them to certain products.
Amazon also offers its own affiliate program called Amazon Associates. Here’s how it works.
Once someone clicks on that link and buys the product, the influencer who posted the link will receive a commission. You, as the business owner, get the sale. It's a win-win situation for both the seller and the affiliate.
With the Amazon Associates program, any approved affiliate can create their unique affiliate site link and share it on their social media platforms or websites. All you need to do is wait for the followers of these influencers to click on the product links, and voila, you've earned more sales!
While it may sound enticing to enroll your business in the program, it may not work for all product categories. It’s best to assess this strategy with a marketing consultant and explore its feasibility concerning your product offerings.
Seller Interactive: Your Expert Amazon Marketing Strategy Specialist
Don't stress too much and waste your time learning about how different marketing strategies on Amazon will play out. Instead, divert your time, efforts, and attention to the other aspects of your business where you're ultimately needed.
Say goodbye to the guesswork and hello to Seller Interactive. With us, your business is guaranteed to be in safe hands. Our experience handling various brand accounts from all sorts of niches can attest to this. With years of experience under our belt, we're confident that we know how marketing on Amazon works. Ready to make your product shine in the world’s largest marketplace? Book a call now.
Online sellers have a variety of Amazon sales models to choose from, and one of the most popular and effective ways is wholesaling. However, finding wholesale products to sell on Amazon can pose a challenge, especially for newbies—you have to comb through millions of products on the Amazon Marketplace. Let's not even mention the number of suppliers and categories.
Don't worry because we've got you covered. In this article, we will discuss something that will make this task easier for you: using product research tools to find wholesale products to sell on Amazon!
We'll also dive into how the wholesale business model works on Amazon, why it is lucrative, and how to choose the right suppliers for selling wholesale.
What is an Amazon Wholesale Business?
Amazon wholesale business is buying products in bulk directly from manufacturers or distributors and reselling them as individual units on Amazon Marketplace. Like any other business model, you need time, money, and killer marketing strategies to sell wholesale on Amazon.
Benefits of Starting a Wholesale Business on Amazon
Selling wholesale on Amazon might be daunting at first, but despite the complicated process, it offers the following benefits:
You don't have to create your listing, which would require expert copywriting skills. Instead, you only need to add value or an irresistible offer on the brand's existing product listing.
Wholesalers carry inventory from different manufacturers and suppliers. It gives you access to a much broader range of products than a retail store would. You can find exactly what you need without settling for the second best and sell well-known brands.
You're not building a brand from nothing. It has an established reputation across different marketplaces.
If you're selling established brands already loved by consumers, you only need a little push to ramp up your marketing efforts.
It generally offers higher profit margins than retail. Retailers typically mark up their products by a significant amount to make a profit. When you purchase in bulk, you can avoid this markup and pocket a larger percentage of the sale price.
Expect steady sales due to the brands' popularity and high demand.
You can restock your product inventory at any time.
You don't have to spend time introducing the brand to the market or building a customer base.
It offers sellers a lower unit cost. When you buy in bulk, you can take advantage of economies of scale and get a lower price per unit. As a result, you get big discounts, especially if you're purchasing items to resell.
Your chosen brand has Amazon's seal of approval, which means less Buy Box competition.
It saves you from having to replenish or create more stock. All you have to focus on is the selling part.
It can help businesses build relationships with one another. By working with various suppliers, brand owners can better understand the market and learn about new products and trends in the industry.
8 Tools to Help You in Your Wholesale Product Research
Narrowing your research down to Amazon's best-selling products is a great head start. But keep in mind that best-selling doesn't always mean popular. We want these products to be profitable enough to jumpstart your wholesale business.
Here are the top 8 tools to aid you in your wholesale product search:
Helium 10
Helium 10 is a product research tool you can easily compare to a Swiss knife. It has several tools with different functionalities. One worth mentioning is the Black Box, Helium 10's product finder and product research tool. It uses smart filters to search by price, amount of sellers, product category, and estimated monthly sales revenue.
AMZBase
Do you want a broader search base? AMZBase lets you access other search engines like Google, eBay, AliExpress, Alibaba, and CamelCamelCamel. It is an all-in-one instant product research tool that allows you to obtain the listing’s Amazon Standard Identification Number (ASIN) and title description.
IO Scout
In just a few clicks, IO Scout's Amazon Product Finder helps you gather detailed product data and trends. Moreover, it can save you from math troubles with its integrated FBA Calculator and Sales Estimator.
It also eliminates the hassle of searching all over again because it saves your current filter. In case you want to go offline, Amazon Product Filter can export up to 20,000 rows of spreadsheet data.
AMZScout
Easily brainstorm and choose potential brands with AMZScout's web app. It lets you enter a keyword or product ASIN to start your search. If you want to conduct comprehensive product data research, the web app comes with 44 advanced filters you can tweak.
Furthermore, the web app can track the historical data of a product to determine if it is cost-effective.
Unicorn Smasher
The tool's brand name might be misleading, but this free tool from AMZ Tracker can help you choose a product with ease. Unicorn Smasher provides a comprehensive report organized in a single dashboard. You don't have to install clunky software because this is only a Chrome extension.
The search starts right on the Amazon website. After entering your desired product in the search box, hit Enter and click on the Unicorn Smasher icon on your browser. It will display a small window with the results. Click Add to Dashboard for a broader view.
SellerApp
SellerApp's Amazon Product Research Tool uses product intelligence capabilities to provide you with valuable data displayed in one dashboard. This product-sourcing app has over 35 million products in its database, so the possibilities are endless.
On top of that, SellerApp offers free tools to help you find keywords, check the quality of your listings, estimate the sales of your products, and more.
ZonGuru
If you want to discover wholesale products by category, ZonGuru has a product research tool called Niche Finder. It lets you find the right products by selecting a category in easy mode or advanced mode.
Choose the easy mode if you don't want to set filters, and then select the appropriate business metric. It has three business metrics: Easy Starter, Business Builder, and Big Hitter.
Jungle Scout
It is a useful tool for both first-time sellers and seasoned merchants. Aptly called Product Database, it can sift through over 70 million products filtered from the Amazon catalog. Alternatively, you can use its Keyword Scout, which returns high-ranking keywords and ASINs.
Meanwhile, the Product Database can keep track of your products and competitors for a quick comparative analysis.
If you get easily intimidated by numbers, visit the Amazon website and follow these steps.
Go to Amazon.com. Scroll down until you spot the Amazon Top Sellers section, and click See More. It will direct you to the International Best Sellers page. On this page, you can limit your search by category or department listed on the left pane of the window.
Bonus: Amazon Web Services (AWS)
Another automation tool you can use is the Amazon web services marketing strategy. Although it is not the same as the tools above, it has numerous features that will make your job much easier. Also known as Amazon Marketplace Web Service, it is an API that helps you with the following:
Inventory management
Order management
Reports management
Creating and checking the status of inbound shipments
Outbound shipment management
Factors to Consider in Amazon Wholesale Product Research
Now that you have the right tools, how do you determine which products are profitable? Don't let your precious data go to waste, and consider the following:
Amazon.com doesn't sell the product itself.
The manufacturer is not the direct seller of the product.
It is not a seasonal product.
It has the potential to have a high monthly sales volume.
It is reasonably priced to earn profits.
The product is always in demand.
What to Consider in Your Supplier Search
With so many options on the market, it can be tough to know where to buy wholesale products of excellent quality. Moreover, you might encounter suppliers whose work ethics can stress you out even more.
So to avoid making decisions you will soon regret, you must learn some of the basics of looking for suppliers. Here are some tips on how and where to find the best suppliers for your wholesale business.
1. Inquire About the Product Quality
When running an ecommerce business, you must ensure that you get high-quality products from your Amazon wholesaler. If you want to assess the product's quality firsthand, it would be best to ask for samples of the product you want to resell. By doing this, you can get more customers and avoid multiple product returns, leading to refunds.
2. Look for Competitive Pricing
Because the price you pay for your wholesale goods directly impacts your bottom line, it is important to ensure you're getting the best possible deal. Also, ensure that their prices are competitive so that you do not have to overpay for your items, which can affect your profits later on.
3. Understand the Type of Production Required
As a business owner, you must understand that there are different types of wholesalers. Therefore, depending on your business needs, you should consider the production capabilities of your supplier.
For example, if you're selling products that need to be made to order, you'll need to work with a supplier that can produce your goods promptly.
On the other hand, if you're selling mass-produced items, you'll want to partner with an Amazon FBA wholesale supplier that can provide you with a consistent supply at a competitive price.
4. Ask About the Shipping Costs and Logistics
Another factor in choosing a wholesaler is the cost of freight. No matter how low the wholesale price, it won't make a difference if the shipping costs are sky-high. So when you're considering a potential supplier, be sure to get a quote for shipping so that you will have an idea of your total costs.
In some cases, it may even be worth paying a slightly higher price to a supplier with lower shipping costs.
Of course, you'll also want to take delivery time into account. For example, a supplier close to your business will usually be able to bring you your products more quickly than one located further away.
Ultimately, it would help if you find a balance between low prices and reasonable shipping costs to keep your products' prices competitive.
5. Consider the Product's Perishability
When you're wholesale sourcing, consider the perishability of the items you're purchasing. If you're stocking on perishable items, be sure to order enough to meet your customer demand, but not so much that you end up throwing away expired products.
For non-perishable items, you can order in larger quantities to benefit from bulk discounts. By considering these factors, you're always stocked up on products your customers need without wasting valuable resources.
6. Ask for Recommendations
Sometimes, it is best to get feedback from other business owners. After all, they have worked with several suppliers, so they may have a say on who's great to work with. Ask for their recommendations through forums or emails. This can be a faster and easier way to find reliable manufacturers who can provide the products you need.
7. Research Thoroughly
Read online reviews about the supplier's product quality and customer service, compare their prices, and check out their product offerings to see if they're a good match for your needs. Look for the minimum order quantities (MOQs), shipping times, and anything else significant to your operations. This way, you identify which supplier meets your criteria before contacting them directly.
Where to Find Wholesale Suppliers
Now that you already know the qualities of a good supplier and how to find one, you are probably feeling more eager to know where you can find your potential supplier. Let’s find out below:
Online wholesale directories
You can search for a trusted wholesaler directory that lists companies selling products at wholesale prices and often includes contact information and user reviews. Some popular and reliable online directories are Alibaba, Salehoo, DHgate, Worldwide Brands, and Global Sources.
But if you want to explore other wholesale suppliers, it would be best for you to read listicles about them. These articles briefly inform you about what kind of suppliers are on their websites.
Trade shows and industry events
These events bring manufacturers and distributors together. New Amazon sellers are encouraged to attend them because they are an excellent place for you to network, make deals, and check out the quality of their products yourself.
Moreover, trade shows are a great way to get an idea of what products are available and to find out what kind of MOQs they require.
Local retail stores near you
Look for local retail stores that offer the kind of products you want to sell on Amazon. Then, ask for their recommendations of any good sources for your desired product or tips on dealing with potential suppliers.
Facebook and LinkedIn
Even though Facebook is commonly used for communicating with friends and family and LinkedIn is for job hunting and business networking, you can also use these two social media platforms to find wholesale suppliers.
On Facebook, you can search for groups that connect buyers and sellers in your industry. Unfortunately, many of these groups are private, so you will need to request access from the administrator. Once you're already a member, you can start posting about what you're looking for and see if any suppliers or sellers have leads for you.
Meanwhile, you can join multiple supplier directories or try reaching out to suppliers directly through LinkedIn's InMail feature.
What's Next? After finding wholesale products and reliable suppliers, you must determine how you are going to deliver the product to your customers. One of the options available is FBA (Fulfillment by Amazon). If you want to learn how your business can thrive with Amazon FBA, read our detailed guide here.
Create a Successful Amazon Wholesale Selling Journey With Seller Interactive
If you want to start your business on Amazon, using the wholesaling method can benefit you in several ways, like lower unit cost and access to a wide range of products. However, you must be careful before purchasing large quantities because the wrong choice can drastically impact your business negatively.
Such choices involve selecting the right whole product to sell and its supplier. This blog offered a list of useful tools to look for top-selling wholesale products. It also included tips for finding suppliers, from rich supplier directories to local retail stores near you. Use them to ensure your wholesale venture is successful.
Still on the fence about how to buy wholesale products to sell on Amazon?
Consult professionals and Amazon account managers from reputable agencies like Seller Interactive.
Do you want to start a wholesale business on Amazon? Do you have a hard time finding wholesale products to sell on Amazon? If you need to become more familiar with how to start an Amazon wholesale business, Seller Interactive offers the Amazon FBA Wholesale Partnership Program to guide you on selling wholesale on Amazon.
To book an appointment, email [email protected] or call 1-800-820-3746!
So, you’ve decided to join the great Amazon marketplace and have been dedicated to growing your business since day one. Despite your best efforts, you still find yourself struggling with the competition. You try figuring out what you might’ve missed or lacked, but everything seems all over the place.
You might feel like it’s all over for you, but don’t fret so early! There is a dedicated person who can help when you feel like you can’t manage your seller account independently. Struggling might be a sign that you need help from an Amazon Seller Central account manager.
Given the unique nature of each brand’s business strategy, it is vital to know the following: what exactly does an Amazon account manager do? Do they have the abilities you need to step up in the marketplace? Finally, how will you know if they can handle Amazon account management for you?
This article will answer all of these critical questions and more.
What Is an Amazon Seller Central Account Manager?
Seller Central account managers are professionals who support and guide Amazon sellers on the Amazon marketplace. Their account management services include new seller account registration, search engine optimization (SEO), product listing management, and Brand Registry and Protection application.
These services aim to help sellers scale their businesses and maximize their resources to boost their sales. With their expertise and experience, they can save time and avoid costly mistakes, leading to greater success on the ecommerce platform.
There are a few options for getting a dedicated account manager.
Independent Managers: These independent managers can be found on freelancing websites.
Amazon Agencies: Agencies offering Amazon seller account management services have teams of professionals with the necessary skills and experience for their designated tasks.
Strategic Account Services (SAS) Core Program: This Amazon program assigns SAS core account managers to Amazon vendors to thrive in their business. All you need is an active professional selling account to be eligible for the program.
9 Benefits of Having an Amazon Seller Account Manager
Besides the account management duties mentioned above, they can also assist in other areas of your business. Below is a detailed breakdown of what makes up the role of an Amazon Seller Central account manager.
1) Helps You Skip the Learning Curve
Let’s start with the obvious. Hiring Amazon full account management allows you to skip the learning curve and avoid making rookie mistakes. Because of account managers’ expertise in the field, they know basic and advanced policies and can deal with any mistakes promptly.
They can also advise you on some challenges you might encounter as a new Amazon seller. Without them, you might find it hard to run your store, leading to revenue loss and destructive situations.
2) Launches Your Amazon Store
You might still need to become familiar with the Amazon marketplace, so having your own account manager when you start is wise. In this case, you and the manager will first discuss creating an Amazon account. Then, they will ask you about specific business information such as your type, goals, preferences, and more.
To them, getting your business up and running means focusing on these aspects:
Amazon Listing Setup and Management: This process can successfully boost your brand’s identity by understanding the platform's algorithm, identifying relevant search keywords, and optimizing product content.
Google SEO: Premium account management services in Amazon also include optimizing for both Amazon and Google search engines. This way, you can rank for both prominent platforms.
Product Preparation: An Amazon Seller Central account manager sets up campaigns to increase product visibility before your long-awaited product launch. They also take charge of inventory management to ensure you have enough stock for your buyers.
3) Plans Comprehensive Strategies
Amazon account managers create a comprehensive ecommerce strategy based on your discussion. This strategy aims to identify the gaps and opportunities for growth in the ecommerce business.
If you already have a business plan, you can share it with the manager and look at where to improve. From now on, they will manage your account and help you get closer to your goals, reducing the burden of navigating the platform yourself.
4) Gives You Account Updates and Recommendations
Regular monitoring and updates for your ecommerce business can be challenging if done independently. An experienced account manager inside Amazon sees to it that you’re aligned with your daily, weekly, monthly, and yearly goals.
The manager also provides expert advice on vital parts of the Amazon business plan. These are, but not limited to, the following:
Fulfillment
Account Health
Third-Party Sellers
Inventory and Logistics Management
Selection
Conversion Growth
Advertising Campaigns
Shipping Management
Global Expansion
With important business information, the manager can determine what actions you’ll need to take next.
5) Crafts Innovative but Suitable Marketing Strategies
Several companies use already proven and effective marketing strategies in the business world. But to be different and unique, some of them look for advertising agencies to bring their ecommerce brand to the front of their target market.
The best Amazon seller account managers are experts in developing innovative marketing tactics. From product listings to running targeted PPC campaigns, they can help you differentiate your business in a crowded marketplace and reach a wider audience.
6) Guides You in Mastering Amazon Selling Partners
Amazon selling is a lucrative opportunity that requires learning about Selling Partners. It’s a program designed to help businesses manage their operations in the marketplace. While it can be difficult to get started, Amazon provides a wealth of resources and tools for ecommerce stores to quickly set up their selling account.
Everybody significantly impacts a business, but seller account managers are the driving force behind Amazon's Selling Partners. They are in charge of driving business growth and providing a positive experience through their program.
7) Finds Custom-Tailored Solutions for Your Business Problems
Just like education, businesses don’t work with the one-size-fits-all ideology. Businesses don’t have the same models, products, and circumstances. Therefore, each company will need varied strategies and solutions to problems.
If you are not knowledgeable about the proper techniques, you might make the wrong choice, wasting your time and resources. But you can prevent this from happening with the help of Amazon seller account managers. They have worked in various industries, allowing them to find out which strategies work best, all while tailor-fitting them to your business.
8) Provides Tips to Increase Your Income
Generating immediate profits on Amazon is not always easy. But this should be fine, as it is a common challenge among sellers on the platform. One way to overcome this hurdle is to work with a Seller Central account manager. They can offer valuable insights and expert advice on maximizing your revenue potential through on-Amazon and off-Amazon marketing.
9) Handles Your Reimbursement Process
Don't forget your reimbursements. Every penny matters, and prioritizing it can significantly impact your bottom line.
Fortunately, an Amazon account manager will help you with your refunds. You’ll no longer have to wait for days for a customer service response. An expert can get your money back in no time.
8 Seller Tools for Better Amazon Account Management
With the continuous growth of your Amazon account, it's essential to use various seller tools to maintain your account's health and achieve long-term success. Some are already available on the Amazon Seller Central dashboard, but other tools can streamline and expedite the work.
Here are 8 seller tools Amazon managers use to optimize your selling experience.
1) Product Research Tools
Product research tools give access to data-backed customer insights, detailed product statistics, price history, and other comprehensive data that can help you make informed decisions. With this data at your disposal, you can confidently approach manufacturers or suppliers without hesitation.
These tools can help you specify new and high-ranking keywords, track changes in keyword popularity, and optimize your listings. They can also provide performance metrics on your and your competitor's keywords.
Notable Tools: SEMrush, Ahrefs Keyword Explorer, Google Keyword Planner, Keyword Tool, Moz Keyword Explorer
3) Inventory Management Tools
Although the right tool for your business depends on multiple factors (e.g., inventory size, frequent changes, platforms), all inventory management software shares some basic features, such as tracking stock levels, setting reorder points, and generating reports. With these on hand, meeting your customer’s demands will be easy.
Use competitor analysis tools to stand out among 9.7 million Amazon sellers and gain a larger share of the market. They help track competitors' online activity, target keywords, and advertising budgets. The best part is they identify your weaknesses for necessary changes.
Notable Tools: ZonGuru, AMZ Tracker, Sellics, Owler, SE Ranking
5) Repricing Tools
Repricing tools automatically monitor your competitor's prices and adjust your prices accordingly. They offer features such as price history tracking and margin analysis. These can ensure that your prices are always competitive, guaranteeing more sales.
Even though Amazon's very own Campaign Manager is helpful, its features might be limited if you run several campaigns. Amazon PPC management is best for setting up, monitoring, managing, and optimizing your ads more conveniently.
Many sellers neglect refunds and reimbursements, leading to lengthy processing times. This is critical to Amazon’s business growth strategies, so finding the right tool to track your refunds and reimbursements is necessary. Doing so can help prevent financial losses.
Resolve your lack of reviews with the help of feedback and review management tools. They will automatically send review requests to Amazon customers who recently purchased from your store. Also, some tools will notify you of negative reviews so that you can address them immediately.
Knowledgeable Amazon account managers know that success requires more than just listing products and waiting for customers to come. A well-planned approach is necessary to attract customers and boost sales.
Here are some valuable tips provided by account managers to grow your online presence in the Amazon marketplace:
Get the packaging right: Each country has its product packaging requirements. Non-compliance with these protocols will put your products at risk of confiscation by customs—putting your products, capital, time, and effort to waste.
Invest in branding strategies: An effective sales framework based on excellent branding and a loyal customer base will put an online business on the map and turn it into a household name.
Pricing matters: Do thorough price research within your niche. Don’t play with numbers, going too high or too low from the standard range. Pricing your items too high will quickly drive shoppers away, and pricing it too low will jeopardize your profits.
Follow Amazon’s rules: Read all the guidelines to avoid penalizing yourself for violating Amazon's selling rules. If unauthorized sellers target you, you may consider enrolling under Amazon’s Brand Protection program.
Practice good customer service: Most shoppers value good customer service more than the product and price. So, make it a habit to respond to every customer inquiry and feedback as soon as possible.
Consider Fulfillment by Amazon (FBA): FBA will take care of all the crucial daily operations, which include customer service, delivery, refunds, and returns. This will give you more time to focus on your business.
Win the Buy Box: The Buy Box is responsible for more than 80% of sales on the platform. It means most shoppers don’t bother looking at other sellers and make the purchase immediately.
Produce Excellent Visuals: Product images must be at least 1000 pixels and taken with a plain white background. An original and high-quality image can build trust and help buyers easily zoom in on the details.
Final Word
Working with an Amazon account manager can benefit your business in many ways, from listing creation to inventory management. These people are guaranteed experts willing to tend to any of your ecommerce concerns, after all.
But do remember that you also have your responsibilities as an Amazon seller. They’re not assigned to solve everything for you, so you must cooperate reasonably. Build a good relationship with your account manager, and look forward to a successful business together.
You can start this journey with Seller Interactive. We offer full account management services for Amazon at a reasonable price.
Reach us at [email protected] and start your business’s growth today!
