Last updated on June 5th, 2023
Written by Himanshi Raj
The race towards business digitization is on! Everyone who wants to get a piece of future sales wants to get front-row seats for the action. As the slots fill for the ride to big profits, the competition gets more intense, and the only way for a new seller to keep up or secure their spot is to understand digital marketing.
This is why everyone's talking about digital marketing services.
For you to adjust as fast as your competitors in the transition from physical stores to the World Wide Web, you need professional assistance, and that is what you'll get from a full-service Amazon digital marketing agency.
Digital marketing agencies come in two main types: niche and full-service.
As the name suggests, a niche agency focuses on a specific marketing area, such as social media or email. It has a smaller, more specialized staff, which makes it more affordable than a full-service agency.
On the other hand, full-service agencies offer a wider range of services to businesses of all sizes. They often have bigger budgets and more resources and tools at their disposal, which makes them better at giving their clients the best services.
Full-service agencies offer a comprehensive suite of services, although the mix may differ. This includes search engine optimization, content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.
Besides these main services, some agencies may provide graphic design, reputation management, web design, and web development. Essentially, they serve as a one-stop shop for all your online marketing needs.
Technically, you could hire individual freelancers or niche agencies to handle these services separately. But getting full-service marketing services gives you these unique benefits.
Every Amazon digital marketing agency is composed of experienced professionals. Combined with their marketplace expertise and management skills, they can help raise your online business to new heights, giving you the following benefits.
In all ventures, goal setting should be a priority and it is always better to do it with a team. For your Amazon business marketing strategy, what are your goals?
With all these tasks and many other mini-goals under them, you'll need help. With an Amazon marketing company, you can break down your vision into SMART (specific, measurable, attainable, relevant, and time-based) goals. By the end of every business period, you can look at your marketing's key performance indicators to assess your campaigns and plan according to data.
Partnering with an Amazon digital marketing agency will allow you to work with more than just one professional. You'll tap a full roster of experts and get a chance to learn and collaborate with the following.
Using the right keywords will get your target audience's eyes on your stunning ads and persuasive copy. An Amazon agency helps you with that by:
Keywords are the lifeblood of Amazon businesses, and it’s extremely helpful to have a dedicated team keeping an eye on them.
The most captivating marketing materials evoke curiosity, move viewers, or trigger a need upon seeing the products or messages. Your design, content, and marketing partners from the agency will all work together to create compelling ads—as well as a great brand logo, tagline, and layout—which, when seen by your customers, will urge them to click to learn more about your business.
Amazon has different options for sponsored ads, here are some of them you should be aware of.
A10, Amazon's algorithm, now measures click-through rates from links outside Amazon, making affiliate marketing essential in your digital marketing strategy. This service is another thing you'll get from partnering with agencies. They can help you by:
Amazon Associates is the service catering to affiliate marketing on the platform. The process is easy! You need to have a significant number of followers or website traffic, then simply sign up, complete all required details, and use SiteStripe to get product links you can incorporate into your website or social media content.
In social media marketing content creation, hard selling is a big no-no. What earns a resounding yes is creativity.
Get your creative juices flowing with the equally out-of-the-box thoughts of your agency's marketing team. Their plans will ensure that your social media marketing achieves the following goals:
According to statistics, 91% of consumers want to see more videos from brands. With this much at stake, your videos are better done with professional videographers, scriptwriters, and marketing experts. But what to produce? You have plenty of videos to choose from:
Amazon Live is the platform's way of adapting to the trend of live selling. Aside from streaming on your different social media accounts, you can also stream on Amazon. Live selling is a chance to get same-day sales, interact with your audience, and give limited offers to early buyers.
For recorded videos, your marketing and production team will ensure that you state your CTAs clearly and at the right time.
Despite all the creativity surrounding digital marketing, you will still judge the effectiveness of all your campaigns based on the numbers they produce, which you can easily access through marketing services.
Through regular reports from your account managers, you'll know your ad spend, ad and keyword performance, search traffic, and PPC spend. Aside from that, they will provide you with action plans to sustain your success or turn failures into success stories.
There are a lot of Amazon marketing strategies you can employ to boost your sales. However, you have to understand how they work so you can fully utilize them. Here are some of the commonly used strategies.
Another digital marketing strategy that you can explore is email marketing. For this, you don't have to spend a lot of money. Just make sure that you are able to come up with promotional content that will catch the interest of your audience.
According to The Radicati Group, a tech marketing research firm, there are more than 4 billion people using email worldwide, and by the end of 2026 this number is estimated to reach 4.7 billion. You can take advantage of these statistics by sending a promotional email highlighting your products, sales, product launches, and coupons.
One proactive way for you to connect with your customers is by answering the questions posted on your FAQs. Since these are all posted on your listings by people who have shown interest in your products, it's only logical that you give them the answers.
It's not just a way for you to engage with your customers; it's also a way to elaborate more on what the product is all about. It's an effective form of proactive advertising which won't cost you a lot of money.
If you truly want to maximize your advertising reach, you will have to focus more on optimizing your listings. It's a win-win situation for you. Optimized listings always do well on the platform, and you can easily reach out to new customers because of them.
Take the time to do your keyword research and integrate it into your product listings. You should have creative yet fully optimized titles, product descriptions, and images. In this way, you're capturing the attention of both your customers and Amazon's algorithm, as well.
You can scale your sales further by making Google ads a part of your paid search strategy. Google, as we know, is the largest search engine out there. It's a vast ocean of searchers, and within that population are people looking for a solution to a problem that your product can solve.
Google Ads helps you get more top-funnel leads. The more people get exposed to your product outside of the Amazon marketplace, the more likely you will get potential customers drawn to your Amazon store. If you want to get in with this marketing strategy, check out Google Ads.
Aside from incorporating digital marketing strategies into your account, you must also know the best practices that many Amazon digital marketing managers use to maximize account performance. With that, here are some tips and tricks.
One of the best practices you can adopt is organizing your advertising campaigns on the Amazon Seller Central platform. The more thought-out and organized your campaigns are, the better you'll manage them and the more likely you are to reach your advertising goals.
The first step you can take is to determine what aspect you want to focus on. Once you have determined this, you should create at least two sets of campaigns. Both campaigns should have the same set of offerings. The difference will be that one will capture a broader reach for keywords.
For one ad group in a campaign, you can use more general keywords. For the other, you can use a more specific set that caters to particular products, targeting those who already know what they are looking for.
These two campaigns will comprise your initial structure. So, you are going to have two separate ad groups for the keywords that you're putting your bid on. After this, you can now embed these keywords into your copies.
Pro Tip: Limit your advertisements to 2–3 ads per group. This way, you can test out different keywords and see how these perform.
Creating advertisements on Amazon is more than just targeting which products you should boost through your ads. Ultimately, it's about capturing your target consumers' attention.
What you can also do is create a sense of urgency. You should be able to convey to your customers why they need to buy your products now. Use your copy to highlight sales, markdowns, and clearances. If you don't have current promotions running, focus on highlighting the key benefits of your products.
Pro Tip: To create a powerful ad, you have to create copy that sells using the right keywords. Never use any keywords that might mislead your customers. Don't create false expectations about your products since this might backfire on you.
One winning strategy that you can employ is to use searches for your competitors' products. Incorporate these into your keyword bidding strategies and bid on these keywords. This way, you can significantly increase your exposure to those people who are looking for the same products.
Utilize this strategy if you want to show up in consumers' results even if they are not particularly looking for your product.
Make sure that you give out as many details as you can in your product listings, give them an excellent return policy deal, and make sure you invest in customer service for good reviews.
These are the reasons why Amazon's digital marketing assistance is making noise these days. If your business is still adjusting to the new normal of selling online, you need expert help to build solid foundations. And even if you are already a seasoned Amazon seller, you still need these services to do better.
If you are looking for an Amazon marketing agency, we at Seller Interactive can be your partner.
Let's help you make success stories even in these trying times. Contact us at 1-800-820-3746 so that we can discuss the details of our services with you.
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