What Does an Amazon Web Services Marketing Strategy Do for You?

October 16, 2020
Written by Ken Zhou

Amazon is one of the biggest e-commerce platforms that have been helping business owners and customers achieve their goals. With Amazon Web Services, they were able to help multiple companies and individuals enjoy affordable cloud computing services. However, what do you learn from the Amazon web services marketing strategy? How could anyone learn to craft their own Amazon business marketing strategy?

Different e-commerce platforms have their own algorithms that adjust depending on customer behavior. However, almost all e-commerce platforms want to provide the best products and services to their customers.

An Amazon web services marketing strategy includes studying the demographics of the customers, as well as how they behave when they use the platform. Sellers become keen on observing buyers on an individual level and how they gradually transform into big -- and possibly, corporate -- buyers. However, Amazon focuses on the middle to the upper class, those who know how to utilize technology but do not have the time and patience to go to physical stores.

We know that Amazon has been in the business for years now. It continues to grow and expand to different continents such as Europe, Asia, North and South America, and Africa. The Amazon business marketing strategy proved that they could revolutionize the way people shop and fulfill their needs. So, what are the Amazon marketing services best practices that help them stay at the top?

Excellent Customer Service and Acquisitions

One of the reasons Amazon is so successful is due to its focus on customer service and customer acquisition strategies. When they gain clients that can help them bring in more customers, they make it a point to listen and be open to feedback. In doing so, they build rapport with customers and make the necessary changes to improve their products and services, making it easier to have products that sell themselves.

Having excellent customer service skills can be an advantage, as you show customers that you not only care about making a sale but also care about their overall experience. Putting customers first is a surefire way to bring in more clients and more sales.

Using Tools for a Wider Reach

The use of different tools for marketing is not uncommon for various businesses. When it comes to understanding digital marketing, Amazon is always on top. From sponsored ads to boosting traffic through SEO, Amazon has utilized tools to help market their products and services.

Amazon PPC helps sellers boost their product’s visibility. The seller pays the advertiser each time a potential buyer clicks on the sponsored content, so it’s good to develop the best strategies to maximize PPC use.

Audience Evangelism

Another strategy used by Amazon Web Services (AWS) is getting influential people in technology to talk about their products and convince the audience. AWS invests in this marketing strategy by conducting a series of conferences and meet-ups across different cities worldwide. Since the selected speakers are influential in their chosen field, it’s easier for them to talk about the product and educate those who want to learn more about its features.

This Amazon web services marketing strategy is an effective way to spread positive views about the product by word of mouth. Products become more popular and trusted when a credible figure endorses them. So, when people see how an influential person or company swears by your product, they won’t be hesitant to give it a shot.


Amazon Web Services helps both companies and individuals have inexpensive access to cloud computing platforms. Apart from the quality of service AWS offers, using an effective Amazon web services marketing strategy also helps boost the product by reaching a broad audience. Through the years, Amazon showed the world that an e-commerce website continues to grow as one of the world's most trusted online retailers. Through their creative and constant perseverance to innovate and their understanding of digital marketing, Amazon continues to soar. With Amazon Web Services, sellers gain more knowledge and reach that they could apply for their own business.
To learn how AWS marketing strategy can help your business, schedule an appointment with us!

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