8 Tools to Help You Find Wholesale Products to Sell on Amazon

July 7, 2021
Written by Ken Zhou
wholesale products to sell on Amazon

Online sellers have a variety of Amazon sales models to choose from, and one of the most popular is wholesaling. However, the challenging part is finding wholesale products to sell on Amazon. 

It is an overwhelming task considering you have to comb through millions of products on Amazon Marketplace. Let’s not even mention the number of suppliers and categories.

Don’t worry because we’ve got you covered. In this article, we will discuss how the wholesale business model works on Amazon, why it is lucrative, the best tools to find wholesale products to sell on Amazon, and how you can choose the right product for your wholesale business.

What is Amazon wholesale business?

Amazon wholesale business is the act of buying a bulk of products directly from manufacturers or distributors and reselling them as individual units on Amazon Marketplace. Like any other business model, you need time, money, and killer marketing strategies to sell wholesale on Amazon.

Benefits of starting a wholesale business on Amazon

Selling wholesale on Amazon might be daunting at first, but it is beneficial in the long run. Despite the complicated process, it has the following benefits: 

  1. You don’t have to create your listing, which would require expert copywriting skills. Instead, you only need to add value or an irresistible offer on the brand’s existing product listing.
  2. It allows you to sell well-known brands.
  3. You’re not building a brand from nothing. It has an established reputation across different marketplaces.
  4. If you’re selling established brands already loved by consumers, you only need a little push to ramp up your marketing efforts.
  5. Expect steady sales due to the brands’ popularity and high demand.
  6. You can restock your product inventory at any time.
  7. You don’t have to spend time introducing the brand to the market or building a customer base.
  8. Your chosen brand has Amazon’s seal of approval, which means less Buy Box competition.
  9. It saves you from having to replenish or create more stock of the product. All you have to focus on is the selling part.

Tools to help you find wholesale products to sell on Amazon

It will be a good head start if you narrow it down to Amazon’s best-selling products. But best-selling doesn’t always mean popular. We mean best-selling in the sense that these products are profitable enough to jumpstart your wholesale business. 

Here are the tools to help you in your search. 

Helium 10

You may compare this website’s product research tool to a swiss knife. Helium 10 has several tools with different functionalities. One worth mentioning is the Black Box, Helium 10’s product finder and product research tool. It uses smart filters to search by price, amount of sellers, product category, and estimated monthly sales revenue.


It is an all-in-one instant product research tool that allows you to obtain the Amazon Standard Identification Number (ASIN) and the listing’s title description. Do you want a broader search base? AMZBase lets you access other search engines such as Google, eBay, AliExpress, Alibaba, and CamelCamelCamel. 

IO Scout

In just a few clicks, IO Scout’s Amazon Product Finder helps you gather detailed product data and trends. Moreover, it can save you from math troubles with its integrated FBA Calculator and Sales Estimator. It also eliminates the hassle of searching all over again because it can save your current filter. In case you want to go offline, Amazon Product Filter can export up to 20,000 rows of spreadsheet data.


Easily brainstorm and choose potential brands with AMZScout’s web app. If you want to conduct comprehensive product data research, the web app comes with 44 advanced filters that you can tweak. It gives you an option to enter a keyword or product ASIN to start your search. Furthermore, the web app can track the historical data of a product to determine if it is cost-effective.

Unicorn Smasher

The tool’s brand name might be misleading, but this free tool from AMZ Tracker can help you choose a product with ease. Unicorn Smasher provides a comprehensive report organized in a single dashboard. You don’t have to install clunky software because this is only a Chrome extension. 

The search starts right on the Amazon website. After entering your desired product in the search box, hit Enter and then click on the Unicorn Smasher icon on your browser. It will display a small window with the results. Click Add to Dashboard for a broader view.


SellerApp’s Amazon Product Research Tool uses product intelligence capabilities to provide you with useful data displayed in one dashboard. This product sourcing app has over 35 million products in its database, so the possibilities are endless. On top of that, SellerApp offers free tools to help you find keywords, check the quality of your listings, estimate the sales of your products, and more.


If you want to discover wholesale products by category, ZonGuru has a product research tool called Niche Finder. It lets you find the right products by selecting a category in easy mode or advanced mode. Choose the easy mode if you don’t want to set filters, and then select the appropriate business metric. It has three business metrics: Easy Starter, Business Builder, and Big Hitter.

Jungle Scout

It is a useful tool for both first-time sellers and seasoned merchants. Aptly called Product Database, it can sift through over 70 million products filtered from the Amazon catalog. Alternatively, you can use its Keyword Scout, which returns not only high-ranking keywords but also ASINs. Product Database, meanwhile, can keep track of your products and your competitors for a quick comparative analysis.

If you are not data-driven or get easily intimidated by numbers, visit the Amazon website and follow these steps. 

  1. Go to Amazon.com.
  1. Scroll down until you spot the Amazon Top Sellers section and click See More.
  1. It will direct you to the International Best Sellers page. On this page, you can limit your search by category or department listed on the left pane of the window.

Another automation tool you can use is the Amazon web services marketing strategy. Although it is not the same as the tools above, it has numerous features that will make your job much easier. Also known as Amazon Marketplace Web Service, it is an API that helps you with the following:

  • Inventory management
  • Order management
  • Reports management
  • Creating and checking the status of inbound shipments
  • Outbound shipment management

Factors to consider in Amazon product research

Now that you have the right tools at your disposal, how do you determine which products are profitable? Don’t let your precious data go to waste, and consider the following requirements:

  • Amazon.com doesn’t sell the product themselves.
  • The manufacturer is not the direct seller of the product.
  • It is not a seasonal product.
  • It has the potential to have a high monthly sales volume.
  • It is reasonably priced to earn profits.
  • The product is always in demand.

Take the next step with Seller Interactive

After you choose a money-making product, the next step is to find wholesale suppliers on Amazon. This stage involves killer negotiating skills, so it is best if you convince suppliers you are worth doing business with. 

Next, determine how you are going to deliver the product to your customers. One of the options available is FBA (Fulfillment by Amazon). If you want to learn how your business can thrive with Amazon FBA, read our detailed guide.
Do you want to start a wholesale business on Amazon? Do you have a hard time finding wholesale products to sell on Amazon? If you’re not familiar with how to start an Amazon wholesale business, Seller Interactive offers Amazon FBA Wholesale Partnership Program to guide you on selling wholesale on Amazon. For inquiries, email [email protected].

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