Since Amazon opened its doors to third-party sellers, it has witnessed immense growth in sales and the number of customers worldwide. Because of this, Amazon continues to develop new programs and implement changes in the marketplace to make the ecommerce experience more convenient and orderly. Even though sellers will benefit from these, some need help to keep up with the changes Amazon implements on top of managing their stores.

If you run your office supplies business alone, you might feel overwhelmed by having to shift your gears and adjust to the changes. Even if you have a business partner, you might still encounter difficulties without an expert's guidance. Fortunately, you can free yourself from these worries by hiring an account manager. 

In this article, Seller Interactive will help you learn some information about account management services and how they can help you sell your office supplies more efficiently on Amazon.

What Are Account Management Services?

Account management services are provided by either an individual account manager or an agency with a team of professionals. Whoever you choose to work with can help you scale your Amazon business by setting up your account and providing various marketing strategies. Besides that, they can also optimize your product listings and other content to drive more traffic, increasing your sales.

Most importantly, they can give you constant updates regarding Amazon's new policies, programs, and changes. Because of their expertise and experiences, they can share excellent insights and techniques you can implement in your business. If you maintain a long term relationship with your account manager, they can help you become a success on Amazon.

Benefits of Hiring an Account Manager To Sell the Best Office Accessories on Amazon

Below are a few benefits you can enjoy once you take advantage of the services rendered by an account management service for your Amazon business. 

Optimize Your Product Listings for More Visibility

Whether you are a new Amazon seller or not, one of the challenges you will face in the marketplace is to get your products out there to be seen by potential customers. However, achieving this is difficult without knowing how to rank your product listings on the search engine results page (SERPs).

One effective way to rank higher and be more visible in the Amazon SERPs is through search engine optimization (SEO). Agencies offering account management are experts in this field, enabling them to use the right keywords to incorporate into your product listing. Moreover, they can write your bullet points and product descriptions. Lastly, they can craft unique but engaging Enhanced Brand Content (EBC) to attract more customers.

Protect Your Seller Account’s Health

Your Account Health Rating (AHR) is vital to your Amazon business. It reflects your adherence to Amazon's rules and compliance with your duties to improve customer satisfaction. But you might not stay abreast of the new policies Amazon implements. Or, you might find it difficult to work on your account's issues right away, leading to possible account suspension. 

These situations are what account management services are trying to avoid. So instead, your account manager will oversee these issues and work with you to resolve them. In this way, you can continue your business and not lose sales due to account suspension. 

Assistance in Applying to Various Amazon Services or Programs

Amazon has several services and seller programs that you can enjoy. These include Fulfillment by Amazon (FBA), Sponsored Brands, and Brand Registry and Protection. However, applying for them can be tedious because they require several documents and undergo extensive processes.

If you do not have time to process your applications, you can leave it to your account manager. They are experienced in handling documents and dealing with these tasks. Furthermore, their familiarity with the rules allows them to speed up the process. So, you can trust them with confidential information as you focus on other responsibilities.

Expert Advice on Selling the Best Office Items on Amazon

Sometimes, you will encounter hurdles in your office product business where you must ask for someone else's insights before making a decision. Fortunately, account managers are experts in the business and Amazon selling. So, they can provide helpful advice and recommendations that will suit your business needs and goals.

Last but not least, they can help clients avoid mistakes that can significantly affect the company.

Tips in Finding a Reliable Account Management Service

Now that you know the benefits of hiring an account management service, consider looking for an agency right away. To help you find the right person for the job, here are some tips. 

Determine Your Business Needs and Goals

Before you start searching for an account management service, you need to identify what your goals are. Get clear on the results you want to see in your business and put it in words and numbers. Doing this will help you communicate to your would-be account manager what you're expecting from them.

Apart from goals, you also want to find out what services your business needs. What are the specific tasks you want to outsource? Do you need help with bookkeeping, tax preparation, payroll, or all of the above? Make a list of your requirements to help you narrow down your search.

Read Reviews and Testimonials

The best way to know whether an individual or company is trustworthy or not is through their client reviews and testimonials. Clients share their experiences working with account managers by leaving feedback on company websites or profiles. However, you can also find reviews on forums, institutional accounts, and other websites. Feedback can help you discern which companies to approach and which to avoid.

Make sure to thoroughly read up before hiring someone to assess whether they fit your criteria or not. By researching beforehand, you can make an informed decision and not waste time and resources.

Check the Coverage of Their Services

As much as possible, you want to maximize the services you paid for, right? To make this happen, you should also look at all the services an account manager or agency can provide. In this way, you are sure to get your money's worth.

They must have basic and advanced services, such as product listing management, SEO, Brand Registry assistance, and Enhanced Brand Content creation. Check if they can work on the tasks you cannot do on your own. Lastly, it’s best to pick an agent who is well-versed and experienced with office supply businesses on Amazon so that they can tailor-fit their services.

Look for Experience and Expertise

When it comes to handling your accounts, you want to work with professionals who have the right experience and expertise. Look for a service that has been in business for several years and has a proven track record of success. Check their qualifications, certifications, and licenses to ensure they are qualified to handle your accounts.

Look for testimonials from past clients to gauge how successful they are at what they do. A positive testimonial or review is proof of good work. You may even go as far as talking to past clients about their service.

Consider Their Technology and Tools

Technology plays a crucial role in managing your accounts efficiently. Look for a service that uses up-to-date technology and tools to streamline your accounting processes. Check if they offer cloud-based solutions that allow you to access your accounts from anywhere and on any device.

Understand Their Pricing Structure

Account management services charge differently depending on the services they provide. Some charge per hour, while others charge flat fees or take a percentage of your sales. Understand their pricing structure and compare it to other services to determine if it’s reasonable and fits your budget.

Ask About Their Communication and Support

Communication and support are crucial when it comes to working with an account management service. You want to work with a service that communicates clearly and regularly, provides you with updates, and responds promptly to your queries. Ask about their communication channels and support options to ensure you get the help you need when you need it.

Ask for Recommendations From Other Amazon Sellers

Another tip in looking for an account management service is to ask other Amazon sellers. Approach some sellers you know and ask if they can recommend a reliable person or agency to you. They might even suggest the company working with them. But before taking their recommendations, check their reviews first. Verify if they can work on the products you sell and have experience with handling a business similar to yours.

Final Thoughts

Whether provided by an individual or agency, account management services will benefit your Amazon business. They are fully invested in the improvement of a client's business and can help improve your sales and run your business until you see your desired results.

Before partnering with an account management service, you must first read their reviews and comments and check their available services. You can also ask other Amazon sellers' recommendations.

If you are interested in working with an account manager, you can partner with us. At Seller Interactive, we provide full account management services so that you can be worry-free while managing your office supply business.

Call 1-800-820-3746 to get started.

Do you own an Amazon store? Are you still exploring your options on the popular eCommerce platform? Whatever your seller status on Amazon is, an Amazon FBA investment is definitely worth considering this year.

In this article, we’ll outline several benefits of an Amazon FBA business. Read on to learn more about the Amazon FBA program and discover the incredible potential for growth and global reach that awaits those who seize this opportunity.

What does Amazon FBA Business Mean?

First things first—Amazon FBA stands for “Fulfilled by Amazon.” This program enables Amazon sellers to store their products in Amazon’s fulfillment centers, making it easier to store and ship orders to customers. 

You might be wondering if the Amazon FBA program is really worth the investment. Why not just do things your own way and take care of shipping orders yourself? 

Here’s why: You’ll need a lot of staffing for tracking shipments, handling orders, and other things when selling on Amazon. When you let Amazon handle the heavy lifting, you can free up so much of your time and effort. Aside from that, you can also give customers a more seamless online shopping experience with this program. 

And if that’s not enough to convince you, here are 10 more benefits:

Benefits of an Amazon FBA Investment

Making the switch from being a rookie Amazon seller to an Amazon FBA business is a huge deal. We already mentioned how the program helps you manage other key parts of the business instead of shipping orders and worrying about logistics, but what else can sellers get from it? 

With the risks and costs, this program may not be ideal for some Amazon sellers, but if you want to grow as a business and succeed long-term in the world’s largest ecommerce platform, here’s a list of benefits to help you decide.

1. Increased Exposure for Your Products

If you sell on Amazon, you already know competition is tough. If your products aren’t visible enough, interested buyers may not stumble upon them at any time during their search. This can be a problem, especially since navigating through the platform is already challenging for many customers. With FBA, you get the following perks that equate to increased product visibility:

Buy Box

You have a chance to get approved for Amazon Buy Box much faster. Buy Box is located on the right side of the product detail page. It allows customers to easily add products to their cart through the "Buy Now" box. 

Prime Eligibility

Using Amazon FBA also provides sellers access to an audience of over 200 million Amazon Prime subscribers. You also get the added credibility as a Prime seller. Get the chance to sell your products during the annual Amazon Prime Day, which has amassed a total revenue of $11.79 billion in 2021 alone. 

2. Simplified Shipping Solutions

Another huge benefit to selling with Amazon FBA is that you get various simplified shipping options, including Prime, which provides customers with fast and reliable delivery. Prime-eligible products can be delivered to customers within one or two days, depending on the shipping speed selected.

Because inventory and logistics are a huge part of selling on Amazon, this advantage is one of the primary reasons many Amazon sellers take the FBA route.

3. Convenient Storage and Inventory

Amazon's vast network of fulfillment centers allows for quick and convenient storage of your products. Once your inventory is received, Amazon manages and organizes it within its facilities. Not only will this help your business run efficiently, but it’ll also give you more time to focus on other aspects of your Amazon store.

4. Easier and Faster Order Fulfillment Process

When a customer places an order for your product, Amazon's system automatically picks, packs, and ships the item on your behalf. This process typically happens within a few hours, ensuring fast order processing.

5. Reduced Labor Cost

If you’re a beginner Amazon seller, you must look for ways to minimize expenses and properly allocate your budget. With an Amazon FBA business, you can easily manage your business without needing to employ a logistics team or a third-party courier, customer service, and overseas managers. These are roles within the scope of Amazon FBA.

6. Incentives for New Sellers

If you're not investing in Amazon FBA yet, you might miss out on excellent incentives for new sellers. 

Aside from Prime eligibility and the Buy Box advantage, you can also scale your business with Amazon's fulfillment services. 

The Multi-Channel Fulfillment, for one, enables you to sell from your own or third-party marketplace platforms with Amazon picking, packing, and shipping the products to your customers. 

Amazon sellers who use Amazon FBA also benefit from Amazon Global Logistics, which will ship your cargo from China directly to fulfillment centers in the US, UK, or Europe. 

7. Amazon Handles Customer Service For You

If you’re an Amazon seller, it’s important to have a solid customer service team to handle customer service inquiries. But if you’re just starting out, hiring additional employees would be costly.

With Amazon FBA, you'll have access to FBA customer support. Amazon will take care of your customer's concerns via phone or email. Amazon also manages customer service related to order fulfillment. The platform also directs customers who want to return a product to their online returns center. 

8. Cost-Effectiveness

Paying for more doesn’t guarantee you’ll drive more sales when selling on Amazon. For instance, some Amazon sellers pay for slow shipping options being offered by major carriers. This is costly and also affects customer satisfaction. 

But investing in Amazon FBA allows you to save more money on shipping products. Amazon doesn't charge free shipping under Amazon Prime and eligible orders. You'll only have to pay for the storage and fulfillment fees. FBA fees depend on each product’s size, weight, and category. 

How to Get Started With Your Amazon FBA Business

Do these benefits sound good to you? If you think the Amazon FBA program is a match for your business, here’s a simple guide to get you started:

1. Register for FBA

If you already have an individual or professional Amazon seller account, you're eligible to enroll in Amazon FBA. Here are the steps to register for FBA:

• Click the gear icon in the top-right corner of Seller Central. 
• Choose "Account Info" and click "Manage" on the "Seller Account Information" tab. The page will display the option to register to FBA or other tools and programs you may be eligible for. 
• Review the products that you're eligible for. 

2. Ship Your Products to Amazon

Once you’ve added all products eligible for Amazon FBA, it’s time to send your stock to a fulfillment center through Send to Amazon. You must create an FBA shipment, which includes prepping, packing, and labeling your items, printing box labels, and confirming the carrier if you're sending pallet shipments. 

Ensure that you use proper packaging and labeling so that your items will get transported safely to Amazon's fulfillment centers and not incur unplanned fees. Doing this will also help Amazon to ship your products to your customers much faster.

3. Wait for Order Fulfillment by Amazon

Once the product has shipped, all you do is sit back and let Amazon take care of the rest. You can track your order through their “Your Orders” page and be notified via email whenever a buyer purchases something from your store.

4. Monitor FBA Inventory Through Seller Central

Here are the steps to managing your FBA inventory: 

• Select the menu icon in the top-left corner of Seller Central. 
• Click "Inventory" and choose "Manage FBA Inventory." 
• Upon clicking, you'll see different reports that can help you maintain a balanced inventory level, keep your most popular items in stock, and more. 
• At the top of the page, you'll also see additional FBA inventory tools and resources. 

Enroll Your Online Business in Amazon FBA

If all of these benefits sound good to you, then it is probably time for you to enroll your business in Amazon FBA! Start by learning more about the basics of this program and enjoy a satisfying retail experience with relatively low financial input.

Are you up for finally starting an Amazon FBA business but unsure where to start? Our expert account managers can help scale your business. Our team can guide you in maintaining a healthy Seller Account, so you can focus on what matters more—selling on Amazon. Send us an email at [email protected] so we can start talking business!

Amazon has developed a program that helps advertisers connect with their audiences. Through Amazon Demand-Side Platform (DSP) and the right Amazon advertising managed-service provider, sellers inside and outside Canada can reach plenty of Canadian audiences.

Let's discover how Amazon DSP in the Canadian region works and how feasible it is as an advertising strategy for Amazon.ca sellers.

Amazon DSP in the Canadian Region

The advertising world opens up a whole new set of opportunities for all people. This rule also applies to Amazon, the biggest eCommerce platform in North America and the world. It offers online entrepreneurs many possibilities to boost their businesses holistically. 

But wait, you might ask yourself, “What does DSP stand for Amazon?” or perhaps, “What is a DSP for Amazon?”

The Must-Knows on Amazon DSP Advertising

DSP stands for the “demand-side platform.” It is a type of programmatic advertising that operates by buying and selling digital ads and ad spaces through automation. Audiences are then targeted programmatically, meaning they are intercepted where they are most often found online. 

DSP Advertising on Amazon allows sellers and advertisers to publish various types of ads, such as audio ads, video ads, and display ads. 

Is it identical to Amazon Sponsored ads?

Is there a difference between DSP and Amazon Sponsored display ads? While both are programmatic ads, DSP ads vary in numerous aspects. 

Feature	Amazon DSP	Amazon Sponsored Ads
Accessibility	Brands selling on and outside the platform can use DSP advertising.	Merchants inside Amazon can use Sponsored Display ads for product and brand promotion.
Customization	The DSP advertising format allows advertisers to choose how ad features look on the product detail page (e.g., headlines, logos, and images).	Sponsored Display ads don’t allow for ad creative customization.
Cost structure	Sellers using DSP ads usually pay for every 1000 views on their advertisements (cost-per-mille or CPM).	Advertisers using Sponsored Display ads pay for every click (cost-per-click or CPC).

How far is DSP advertising’s audience reach?

Which audiences can Amazon reach with DSP? Is there a limit to whom they can reach? 

Amazon can show your DSP ads to people in many places around the globe, even in the farthest reaches of Canada. If your target audience is programmed to select people from Canada, you can start your journey in the Canadian region.

Which DSP setup will suit your brand best?

You can take only two options in setting up sophisticated ad automation: self-service or managed-service using a certified Amazon marketing agency. 

• The self-service setup grants advertisers and sellers complete authority over their advertising campaigns. 
• Meanwhile, sellers can hire third-party companies for the managed-service setup to handle the campaigns, giving these agencies access to their Amazon DSP inventory (more on this later).

As always, both setups have their fair share of benefits and drawbacks. It only depends on your specific business needs. 

What Makes Amazon a Good DSP Provider?

Do you know that Amazon now rivals Google Analytics as one of the leading advertising platforms in the virtual space? 

The retail giant had over $20 billion in ad revenue in 2020 and a growth rate of 77% year over year. 

Amazon’s ad revenue can be compared to those of Pinterest, Snap, Twitter, and Roku combined, and it will still be over twice as huge. 

The rapid sprawling growth of Amazon as an advertising platform can be attributed to its hallmark as an online shopping website coupled with its long list of subsidiaries. 

Amazon has some resources up its sleeves to ensure that your ads reach your audience at all stages of the funnel, including:

• IMDb TV
• Prime Video
• Kindle
• Twitch
• Audible
• And other third-party providers.

Of course, Amazon DSP is just one of the best demand-side platforms that exist at the moment. 

But what really sets it apart from others is its span of reach with the exact audiences you want to target with its vast users that span all across the globe - yes, even outside the US. Canadians use Amazon and its services, so DSP is definitely something you'd want to consider.

Currently, Amazon DSP advertising is available for entities on and off the marketplace, generating hundreds of millions of impressions each day. However, DSP is not cheap, with a starting fee of 35,000 USD for the managed-service option. Again, advertisers are required to pay in CPM.

But is Amazon DSP worth it when all the ad spend is considered?

Canada: the Nation of Tomorrow

Amazon is not new in Canada. It is currently the biggest online shopping platform that readily serves its growing population of 38 million. A steady increase in operations was observed following the plan of employing an additional 15,000 Amazon employees and a significant salary hike in the fall of 2021. 

Additionally, Amazon is establishing some of its subsidiaries' headquarters in the country, notably Amazon Web Services in Calgary, Alberta, by late 2023 or early 2024.

With this recent news, one can conclude that Amazon is securing its spot as the leading eCommerce retailer in Canada and will continue to be so in the succeeding years. Although many sellers are now looking towards tapping into the Canadian region to reach Canadian audiences, there's still time for you to start and outperform your competitors.

Selling to and advertising in Canada have never been easier through Amazon. If you're from the United States, you don't need a Canadian business license or a bank account to start selling in Canada. Hence, you may take this opportunity to reach Canadian customers. And how do you exactly do this? The next sections reveal them.

Perfect Brands to Sign Up For Amazon DSP Canada

Wondering if your brand suits Amazon DSP Canada? More than a specific brand category, the answer depends on various factors, including your goals, budget, and target audience. 

Even brands with established names in their product categories and reaping thousands or millions in sales each month must advertise strategically. Gone are the days when PPC-type advertising is the sole way to boost sales. 

Instead, you have to take one step further and appear to your audiences, whether they may be searching for your products or considering them (but did not proceed). This is something DSP on Amazon can help you with.

Amazon DSP boosts sales and revenues via brand awareness and audience retargeting features. With Amazon’s ability to reach Canadian audiences on and off its eCommerce platform using its subsidiaries and affiliates, what more can you ask for?

Amazon DSP is not limited to Amazon sellers, so any ecommerce brand can still use it. All you need are the resources to leverage its capabilities and be ahead of your competitors. With a great outlook on the growth of Amazon as a DSP provider and Canada's thriving economy, we strongly recommend that you take this advertising strategy.

Why Should Amazon Sellers in Canada Choose Managed-Service DSP? 

Choosing a managed-service DSP can significantly benefit to Amazon sellers targeting a Canadian audience. Albeit the freedom self-service DSP gives, the entire process and campaign management can be a lot to handle, even for experienced advertisers.

That’s why some sellers opt for managed-service DSP. You let the experts perform these tiresome tasks and lift that burden off your shoulders. Of course, there is also the concern of letting third-party agencies handle campaigns and having less say over how the campaign goes.

But with the right DSP manager or team, you can rest assured that your ad campaigns will generate impressive results, despite the downsides of the managed-service option. That’s where Seller Interactive comes in!

Tap the Canadian Market Using Amazon DSP With Seller Interactive

Amazon advertising may be overwhelming, with DSP being complicated for beginners and Canada as a country with people from all walks of life. But don't worry—there are a lot of resources and Amazon marketing services that will make your life as a seller a little easier.

Seller Interactive is a Canadian Amazon advertising managed-service provider that offers Amazon DSP service. We are your ideal digital marketing agency, offering undeniable Amazon expertise and a proactive Canadian team ready to help you achieve your goals. Do you have any questions about harnessing the power of Amazon DSP and launching dynamic ecommerce ads to reach Canadian audiences? Reach out to us today, and we will be with you every step of the way.

Have you ever found yourself checking your Amazon account one morning to see that you have been debited for a “Missed Fulfillment Promise?” You immediately search for what it means, but no clear explanation is available. Of course, you know it's Amazon's fault, and you deserve to either have the product returned to your FBA inventory or get a claim. But hold on—what is a Missed Fulfillment Promise, and how does it affect your business? 

Let us look at Amazon FBA refunds, what missed fulfillment promises are, and what to expect when it happens to you on your FBA seller journey.

Amazon Prime Members and FBA Sellers

Amazon boasts itself as the leader of ecommerce today, with an average of 2 billion visits worldwide from December 2021 to May 2022. Meanwhile, there are over 200 million Amazon Prime members. 

The membership program brings many advantages when using Amazon services. For example, in the Amazon marketplace, members can order items and get them delivered quickly. By that, we mean either same-day, one-day, or two-day delivery. Yes—all for no delivery cost. This quick and free delivery service drives customers to sign up for Amazon Prime.

As an Amazon seller, this is an enticing program to excite customers to drive traffic to the site; more customers on the site means more chances of them landing on your page and you eventually hitting the Buy Box. Amazon has more than 175 fulfillment centers worldwide and a state-of-the-art logistics system to ensure that ordered items will get to your customers as soon as possible, on or before the order delivery date. 

By choosing Amazon FBA, you don't have to worry about the logistics of your product’s shipping. Amazon will take care of everything from the warehouse up until delivery to your customers. But here's the catch: only Amazon sellers subscribed to FBA are allowed to have their products qualify for this free shipping policy. 

Missed Amazon Seller Fulfillment Promise

Customers may file for an item return during a missed fulfillment promise. This happens when there is an Amazon mistake in delivering your product on a specific date and time. The leading causes of missed fulfillment promises may be bad weather conditions, incorrect address information, or even missing addresses. Whether it may be the fault on the side of the customers, or Amazon, or even the weather, Amazon should take full responsibility for the condition of your product.

Getting reimbursed may sound like a hassle, but don't worry because it actually happens quite often. Many FBA sellers undergo this same situation for similar reasons. To know when and how you can get reimbursed, check out the explanation below.

Amazon FBA Reimbursement

When a customer files for an FBA order return, you will automatically debit the exact amount the customer paid. So what will Amazon do next? Amazon should be able to retrieve your product in a sellable condition, or they will have to reimburse you after 45 days of the refund date.

Unreturned or Unsellable FBA Inventory

If the customer does not return the product or returns a defective or unsellable product, Amazon may charge the customer back. But, say Amazon cannot or chooses not to return the product to your FBA inventory, how much will they reimburse you after the 45 days?

The answer is: it all depends. Computing for the reimbursement value is more complicated than you think because Amazon estimates the market value of the product and then subtracts all the fees that have already been incurred, such as FBA and Amazon selling fees.

A safe guess would be the product cost plus the income generated from the sale. Directly contacting Amazon Seller Support on the Seller Central page can help you to clear up the reimbursement amount you deserve.

How Experts Can Help

The rules and computations may be complicated if you are new to selling on Amazon. While it pays to learn the ropes, you can assure that you are getting the correct Amazon FBA refund amount when you seek help from experts.

These days, agencies offering full Amazon account management are ubiquitous. They not only assist you in refunds but also ensure you minimize these events from happening as it costs you and may taint your company’s reputation. Although partnering with a firm may be an additional expense, the investment is worth it.

Let Seller Interactive Do the Work

At Seller Interactive, we ensure that every Amazon FBA seller achieves their goals. We don’t just make positive changes to your Amazon store; we go over and beyond by educating you on all the possible solutions to earn revenue and safeguard your position in this competitive ecommerce platform. One of these services is working with you on an effectiveFBA reimbursement strategy.

If you are an FBA seller stuck with many customer returns for the reason of “Missed Fulfillment Promise," then it’s time to reach out to a team of Amazon experts to ease your reimbursement and refund process.

Call us at 1-800-820-3746! Rest assured that we will thoroughly analyze your Amazon data, and no pending reimbursements will be left unresolved.

An Amazon PPC campaign can be challenging to plan, implement, and maintain, particularly if you’re already occupied with other Amazon-related tasks. You balance product sourcing, inventory management, customer service, and other operational responsibilities while simultaneously performing the right Amazon PPC tricks.

Expecting every seller to dedicate extensive time and resources exclusively to their ad campaigns is unrealistic. But don’t worry; Seller Interactive offers a concise yet comprehensive overview of mastering the right Amazon PPC tricks and techniques without overwhelming yourself.

By this guide’s end, you will have a solid understanding of PPC management and be equipped with practical tips and strategies to enhance your campaign’s performance.

What is the Amazon PPC Campaign?

Even though traditional advertising persists, many businesses are increasingly turning to paid advertising techniques like Amazon PPC to bolster their advertising campaigns. Why is that? What makes PPC so enticing, and why do they gravitate to it?

Also known as pay-per-click advertising, Amazon PPC allows you to promote products within the marketplace. It involves targeted ad campaigns where businesses bid on keywords or product categories. 

Ads are displayed based on bidding and relevancy factors when customers search for relevant keywords or view related products. Once clicked, Amazon charges the advertiser or seller the bid value declared.

With Amazon PPC campaigns, sellers and advertisers have a higher chance to increase their brand awareness, improve organic ranking, reach audiences, and reach profit goals. When executed perfectly, it will outperform competitors in the same product type.

Amazon PPC campaigns are categorized into three sponsored ads.

Sponsored Product Ads	Sponsored Display Ads	Sponsored Brand Ads
Ads that contain a product listing.	Product listings that audiences can see on and off Amazon.	Ads that showcase a whole brand and three products it sells.

For Sponsored Brand Ads, shoppers can find these ad types on product pages and the Search Results page on Amazon when a shopper inputs a keyword.

These categories provide versatile options to maximize advertising efforts and achieve desired outcomes.

Is Amazon PPC Worth It?

It’s only natural for Amazon sellers to assess the value and potential return on investment before diving into any marketing strategy. But when it comes to Amazon PPC, we can confidently say that it’s worth it!

From precise targeting to cost control, Amazon PPC can capture a larger market share without a sweat. You must learn the strategic approach and effective implementation to benefit your business significantly.

Here is your starting point.

• Nature of Products: Assess how well your products align with the competitive landscape on Amazon. If you offer unique or in-demand products, Amazon PPC can help you stand out and attract potential buyers.

• Demographics of Potential Buyers: Determine your target audience and whether they are active on Amazon. If your target demographic frequently shops on the platform, Amazon PPC can effectively reach and engage with them.

• Season of the Year: Are your products experiencing seasonal fluctuations in demand? If so, leveraging Amazon PPC during peak seasons or relevant holidays can help you capitalize on increased customer interest and boost sales.

• Advertising Budget: Evaluate your available ad budget and determine how much you can allocate to PPC campaigns. Ensure you have sufficient funds to support your campaign and monitor its performance.

• Goals: Clarify your plans for using Amazon PPC. Do you aim to increase sales, drive traffic to your listings, or enhance brand visibility? Clearly defining your objectives will help you choose the most suitable type of PPC campaign.

Whatever your factors and goals are, try listing them down first. This action can give you a clear idea of which type of PPC ad campaign you should go for.

5 Key Performance Indicators for Amazon PPC Campaigns

Learning Amazon PPC also means knowing key performance indicators (KPIs). These metrics can provide insights into the effectiveness and success of Amazon ad campaigns. By keeping a close eye on these measurements, you can track your performance, figure out areas for improvement, and make data-driven decisions to optimize your Amazon PPC strategy.

Here are five key performance metrics to pay attention to.

1. Sales

Like its definition, sales refer to the total amount of money you generate while running a PPC campaign. But note that sales do not refer to revenue because those are not synonymous with each other.

2. Spend

Spend, a critical metric in PPC campaigns, is the amount of money you have invested in specific keywords or ad campaigns on Amazon. It encompasses the funds you paid Amazon for running your ads. 

Evaluating ad spend allows you to assess the profitability of your PPC campaign once sales are considered. By comparing your spending with the generated sales, you can determine whether your campaign targets the right people, contributing to your overall bottom line.

3. CTR (Click-Through Rate)

CTR, or Click-Through Rate, measures the correlation between clicks and impressions. It reflects how appealing your product listing or PPC ads are to shoppers. CTR can be calculated using the formula: (number of clicks ÷ number of impressions) x 100.

A higher CTR indicates that many users who view your ad or product listing are enticed to click on it. It signifies that your ad creative, copy, or product information is captivating and attention-grabbing.

4. Impressions

The number of impressions represents how frequently your ad is displayed to shoppers when they search for a keyword. Generally, the higher the impression, the better.

5. CPC (Cost-Per-Click)

CPC refers to the money the advertiser pays Amazon whenever an ad is clicked using a particular keyword. The general rule of thumb is that the more popular the keyword, the higher the CPC due to the competitiveness of bids declared by advertisers of the same keyword. 

Just to clarify, bids are not synonymous with CPC. Advertisers declare bids as the maximum amount of money they can spend to get a better placement on the Search Results page.

How to Set up an Amazon PPC Campaign

Now that you’ve gained insights about starting your PPC campaign, it’s time to learn how to set it up. Here is a simplified list of steps to guide you through the process.

Go to your Amazon Seller Central account..

🡇

Go to “Advertising.” There, you will see “Campaign Manager.” Click on it to customize your PPC campaign

🡇

You must fill up the Campaign Name, Average Daily Budget, Start and End Dates, and Targeting Type (manual or automatic campaigns).

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Input the “Ad Group Name.” You can have multiple ad groups in a single campaign.

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Choose the product to advertise for this campaign.

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After that, you will have to declare your bid.

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Choose the keywords. You may either check the suggested keywords by Amazon or provide your keywords.

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Click “Save and Finish” at the bottom of the screen. You’ve completed the steps once you see the “Success!” prompt on the “Campaign Manager” page.

It takes an hour before new campaigns appear on search engines’ result pages. So, be patient and give them a little time to gain visibility.

9 Amazon PPC Management Tips and Tricks 

Setting up your PPC campaign is indeed the initial phase, but the real key to success lies in effective Amazon PPC management. You must ensure that your advertising campaigns are not only up and running but also performing optimally. After all, the ultimate purpose of advertising is to generate tangible results and drive business growth.

But like managing Google Ads, Amazon PPC can be tricky too. It demands strategic thinking, data analysis, and a continuous optimization approach. Fear not; we've covered you with nine Amazon PPC tips and tricks to make your PPC management a breeze.

Tip #1: Shift Between Automatic and Manual Campaigns

One effective strategy in Amazon PPC management is to shift from automatic to manual campaigns. Shifting lets you assess the performance of keywords and identify negative keywords, leading to improved campaign results.

Start with an automatic campaign, allowing Amazon's algorithm to determine relevant keywords and handle bidding. Once you have accumulated sufficient data, analyze the search term report to identify high-performing keywords and uncover valuable insights. 

This information will guide you in transitioning to a manual campaign, where you have complete control over your ads. With this approach, you can fine-tune your targeting, tweak bids based on performance, and focus on specific keywords or customer segments.

Tip #2: Monitor Your PPC Campaign Performance

Make it a habit to visit your Campaign Manager at least once a week. Check which keywords are costing you the most and the ones driving in a lot of sales. Staying on top of the metrics mentioned earlier will help you make informed decisions to modify your results.

During these check-ins, focus on these key areas to know when to improve and make data-driven adjustments. Don’t forget to analyze the health of your Amazon PPC ad and review costs for better outcomes.

Tip #3: Master the Art of Keyword Research

There is nothing wrong with knowing more. In the case of Amazon's PPC advertising strategy, keyword research is the solution to excellent execution.

Know all four types of keywords:

• Broad Keyword: Targets a wider audience searching for related terms.
  
• Phrase Keyword: Captures more specific search queries by targeting phrases that include your chosen keywords.
  
• Exact Keyword: Ensures your ads are only shown when the exact search term matches your keyword.
  
• Negative Keyword: Excludes specific search terms that are irrelevant to your products.
  

With these keyword match types, you will be able to harness the reach of your ads.

Tip #4: Optimize All Your Product Listings

The most straightforward rule to give you a significant advantage against competitors is product listings that immediately catch the customers’ attention. After all, your Amazon product detail page exists to convince people that your products are better than others. 

This may sound like the obvious, but effectively optimizing your product listings is a task easier said than done. To achieve product listing optimization, consider the following:

• Write a Killer Product Description

All Amazon advertisers treat product descriptions as the bread and butter of their ad campaigns, and it’s not hard to see why. Customers on Amazon are ready to spend money on the platform, so you should make your product descriptions as captivating as possible. 

There are numerous ways to capture customers’ interest in your products, so be creative! A good start would be to keep them focused on the product’s benefit. Consider using bullets or separating ideas for longer descriptions.

• Upload High-Quality Product Images

Optimizing product images is just as crucial as writing descriptions. You should always have the mindset that your photos are the only way to talk to your customers. 

Pretend that product descriptions do not exist—how would you do your best to make the images compelling enough to stand alone? Try different angles on your products. Always present your brand logo and show your products' sizes through photos. More importantly, keep these images abiding by the Amazon guidelines.

• Focus Effort on Increasing Product Reviews

A sufficient number of customer reviews on Amazon is always a good sign for advertisers. Active customer engagement provides more credence for your business on the platform, which will attract future customers and create new business partnerships.

An effective way to increase product reviews is to provide freebies or discounts for customers who leave substantial reviews. You can also start a social media campaign to boost your engagement.

Tip #5: Outsource, But Only When Needed

If you think you or your team cannot fully optimize your product listings on your own, you may consider outsourcing your work. 

Much like Amazon PPC Outsourcing, this can be especially useful for your product photos—since Amazon has placed very stringent photo requirements for advertisers on their platform, it may be practical to hire professional photographers to take your photos instead. You erase the risk of being penalized, and you get top-quality images.   

Tip #6: Maximize the Buy Box and Best Seller Badge Privileges

The Buy Box and Seller Badge are surefire ways to get additional credibility to convert your Amazon product display ads into sales. 

• Buy Box

The Buy Box section is a feature that leads customers toward the best possible buying option for a common item. Naturally, almost all customers buy exclusively from the Buy Box seller since they know they are provided with the best product value.

Acquiring the Buy Box is not an easy feat to accomplish. Your seller performance, inventory, and shipping capabilities will be reviewed. But once you have it, 99% of the customers will be yours!

• Best Seller Badge

The Amazon Best Seller badge, on the other hand, is an orange ribbon icon awarded to sellers on the platform who perform better than their competitors. Best Seller badges are awarded to up to 100 sellers for each category, so it's easier to get.

Getting a Best Seller badge is tricky. We recommend placing your product in a less competitive category, giving you a higher chance of getting the badge. See if it performs better than your competitors, and enjoy your new verified icon.

Incorporating these achievements into your Amazon PPC campaigns convinces customers that you're a trustworthy and dependable seller.

Tip #7: Bids vs. CPC

Advertisers often get shocked by their high ad spend because they forget to adjust certain settings. Let's say your bid price is significantly higher than the cost-per-click (CPC), and your sales are not performing well, resulting in a high Advertising Cost of Sales (ACoS). It may be time to lower your bids.

Lowering your bid price helps you control your ad spend and improve your ACoS. By reducing your bid, you signal to Amazon that you are willing to pay less for each click, which can result in a lower overall cost for your advertising campaigns.

Finding the default bid price that balances cost control and desired results may require trial and error. Regularly monitoring your campaigns enables you to optimize your Amazon PPC efforts and achieve a more favorable return on investment.

Tip #8: Apply Actions From Data-Reading

What is the use of reading the performance of your PPC campaign if you follow the appropriate strategy? Different methods that are proven to be effective have been used. 

Like above, lowering the bids by setting up a target ACoS is an excellent way to save money on PPC. You will have to think about your profit margin and attaining your goals.

Tip #9: Organize Products in the Same Ad Group

Organize your products into relevant ad groups to enhance campaign management. With this strategy, you can streamline your campaign structure and make managing and tracking performance easier. 

It also enables you to focus on specific groups of products that share similar characteristics or appeal to particular customer segments. For example, you can create ad groups based on long-tail keywords or product categories to display your campaigns to the right audience.

Final Thoughts

Gone are the days of you tirelessly trying to figure out the intricacies of Amazon PPC campaigns. You no longer have to spend countless hours researching, experimenting, and hoping for the best. The solution is here, and it’s time to leave the guesswork behind.

Seller Interactive is your ideal partner in achieving success with your Amazon PPC campaigns. We have been handling multiple Amazon PPC accounts with our team of qualified PPC specialists. Don’t just take our word for it— the reviews from our satisfied clients speak for themselves.

Are you excited to take your PPC campaign to the next level? Or do you simply want to know more? Contact us today.

A great Chinese philosopher Sun Tzu once said, “Keep your friends close and enemies closer.”  This quote also applies to the ecommerce world. With Amazon having millions of active sellers, keeping a vigilant eye on your competitors is your key to winning. This is precisely where conducting Amazon competitor analysis becomes essential.

By closely monitoring your direct competitors, you acquire insights into their strategies, strengths, weaknesses, and overall market position. With this knowledge, you can make informed decisions and take strategic actions to gain a competitive advantage.

Check this article to deepen your learning of competitor analysis on Amazon and how it can elevate your business to new heights.

Photo by Matt Moloney on Freerange

What Is Amazon Competitor Analysis?

Amazon competitive analysis revolves around collecting and evaluating various areas of your competitors' Amazon selling activities. 

Your goal is to perceive the cutthroat environment of Amazon, explore new opportunities for differentiation, and formulate effective business strategies that will give them a competitive edge.

The Importance of Conducting Amazon Competitor Analysis

Some Amazon sellers are hesitant to engage in competitor analysis.  They think keeping track of how much inventory their competitors have, how they manage reviews, and market themselves are not crucial.

Little do they know that understanding these aspects can significantly impact the success of their own business. Below are the advantages you can get from Amazon seller competitor analysis:

1. It Widens Your Perspective

The more information you gather, the better you can identify more assets. By conducting thorough competitor research, you can spot areas where your Amazon competitors may be lacking and use that knowledge to your benefit.

For instance, you can examine their pricing tactics and offer a lower price without compromising profitability. A pricing strategy like this can attract customers and position your Amazon business as a superior alternative.

Similarly, studying your competitor's ad campaigns and marketing tactics can reveal opportunities to advertise your brand and instantly reach the target market.

These initiatives can provide you with visibility that surpasses what your competitors can achieve.

2. It Teaches How to Optimize Business Operations Effectively

As you analyze competing sellers, you understand how their business operates. This competitive analysis serves as a valuable guide in managing your processes.

Let’s say you notice how streamlined your competitor’s marketing strategies are. You can glean insights into their messaging or promotional offers by studying how they handle their marketing activities. Applying these learnings will refine your marketing efforts and allow you to connect with the right people.

Another area to consider examining is customer service. This lets you uncover opportunities to enhance your practices. Such strategies may involve implementing live chat support, improving response times, or providing personalized assistance. 

Embracing this information helps you optimize your processes, enhance customer satisfaction, and strengthen your online presence in the market.

3. It Tracks Trends and Click-Worthy Content

Faced with challenging circumstances concerning trends? Observe and learn the nature of your competitor brands to see how they deal with the ever-changing market. You may even think of copying their ideas, but refrain from doing so. Being mindful of the fine line between inspiration and imitation is important.

Don’t copy; curate. Instead of outright copying, you can always infuse the elements of their system with your vision.

This approach lets you stay attuned to the latest market trends and consumer preferences. Combining your innovative perspective with successful elements borrowed from your competitors makes your selling proposition highly appealing to potential buyers.

Competitor analysis positions you as a dynamic and forward-thinking seller who understands the pulse of the marketplace. It showcases your ability to adapt and evolve, offering customers an evergreen and compelling experience. 

6 Types of Relevant Data You Can Derive From Competitor Analysis

An Amazon competitors analysis covers a wide range of aspects, encompassing not only direct and indirect rivals but also primary, secondary, and tertiary competitors. 

If you're still unsure about the significance of performing an Amazon competitive analysis, this comprehensive list highlights the invaluable data it offers.

Product Listings

Effective competitor analysis provides immediate access to valuable product listing data. This includes everything you can see on Amazon's products—the product title, image, bullet points, pricing, and description.

Excelling in one or multiple parts of a product listing sets you apart and increases your chances of generating high traffic.

Keyword Strategies

Competitors’ keyword strategies are another vital data you can derive from the analysis. By understanding the targeted keywords, relevance, placements, or use of long-tail keywords, you can fine-tune your optimization efforts and gain a competitive strength over other businesses.

A good keyword strategy also includes examining your competitors’ sponsored ad campaigns, as it gives you insights into the terms and phrases driving their paid traffic. It can help you identify high-performing keywords and comprehend the level of competition for those words in the market.

Ad Campaigns

Observing the success of the competitors' Amazon ad campaigns can inspire you to escalate your advertising efforts. While some ad campaign details can not be disclosed, you can at least observe the impact of their ads on their sales performance.

Pay attention to the messaging, visuals, targeting methods, and promotional offers they utilize in their ads. This way, you’ll learn what elements push their business to thrive despite the crowded digital landscape.

Customer Reviews

Among the highlights of a product listing is the review section. Customer reviews can make or break a sale and ultimately decide the fate of an Amazon business in the long run. 

Gaining information about the average customer reviews of your competitors' products can give you a clear picture of how shoppers perceive them. This knowledge can tell you how to avoid having low-star ratings and terrible reviews by delivering exceptional service.

Pricing and Sales

In ecommerce platforms like Amazon, pricing is one of the major factors shoppers consider when buying a product. Therefore, devising a competitive pricing strategy that outperforms your competitors drives buyers to hit your Buy Box over others.

Resorting to a very low price isn't a guaranteed motivator, so choose a price that can keep up with the costs and deals offered by your competitors. This strategy can lead to a higher profit margin and more positive feedback when done correctly.

Social Media Accounts

Assessing competitors' activities in today's digital landscape goes beyond the Amazon platform. It is equally important to explore their online presence on social media. 

Analyzing your competitors' social media accounts gives you more valuable data about their brand positioning. Note how your competitors engage with their audience and the type of content they share. Review the frequency of their posts and the tone and style of their messaging.

These details help you understand how they build connections, generate interest, and entice customers to visit their Amazon store.

Fuel Your Competitive Spirit With Seller Interactive

Amazon competitor analysis should not cause stress for sellers; it should empower those who seek it. A meticulously crafted and accurate competitor analysis can create a huge difference in outperforming your rivals. When your business decisions are anchored in factual information, you are more on track toward achieving your goals.

At Seller Interactive, our mission is to transform the stress of competitor analysis into an exciting opportunity for growth and success. We will equip you with the tools and knowledge necessary to thrive on Amazon. Partnering with us transforms learning the ropes of Amazon competition from uncertainty to confidence.

Interested in knowing more about your competitors? Book a call now. 

The holiday season may be months away, but it’s never too early to plan for the holiday marketing campaigns. After all, some individuals do their Christmas shopping as early as August.

And what better place to search for the perfect Christmas gifts than on Amazon?

However, selling on Amazon requires a well-thought-out product launch, especially during the festive season when the competition is fiercer. Your plan must include product sourcing, store set-up, product launch, marketing efforts, customer service, and customer satisfaction. 

Seems daunting? Let the Amazon FBA launch service help you! If you want to know how to increase sales during Christmas with a successful Amazon product launch and discover effective marketing strategies for your holiday campaigns, keep reading. 

Fulfillment by Amazon: The Unsung Holiday Hero for Sellers

When orders pile in during the Yuletide season, typical business duties like inventory management and product packaging may be too much for some to handle. Some sellers may even overlook other crucial tasks like marketing and customer service.

Good thing sellers can turn to Fulfillment by Amazon to avoid doing so!

Fulfillment by Amazon (FBA) is a service where you send your inventory to any Amazon warehouse, and they handle the picking, packing, and overall order fulfillment. Amazon also offers customer service, sorting inventory, shipping, and returns through this service. You just need to oversee your store’s operations and market your product. 

To get the most out of the FBA program, you need a successful product launch to kick off your business.

4 Pillars of A Successful Amazon Product Launch Strategy

Before discussing the different steps to launching a product on Amazon, it’s crucial to understand what will make a product launch smooth sailing and what will contribute to its success. An Amazon product launch strategy requires four pillars that you should follow.

1. Driving Traffic to Product Listing

A good Amazon launch strategy must drive traffic to your product listings. The number of people visiting your product page directly impacts your sales figures. The more discoverable your listing is, the higher your sales become. Hence, your focus is to attract internal and external visitors. 

2. Gathering Customer Feedback

The biggest sales driver on Amazon is customer reviews. Through customer reviews, new customers are informed of the product's functionality. Did it deliver on its promise, or did it not? Rave reviews on your product listing will boost your ranking on Amazon. Here, we’re talking about credibility and what your audience thinks about your products.

3. Leveraging Sales Velocity

To improve product ranking on Amazon, one must use advanced tools and innovative techniques such as giveaways and discounts. The goal is to achieve and maintain a high sales velocity by keeping your audience on their toes with your products—keep them hyped.

4. Optimizing Product Listing

Optimizing the product listing helps in ranking better on Amazon. Product listing optimization includes keywords, good product photos, detailed product descriptions, and backend keywords. Doing so enables you to rank high on Amazon and get more sales. 

4 Steps to a Successful Holiday Amazon Product Launch

We must advise you to avoid launching a product just as the holiday season kicks in. Do it before, and the earlier, the better. Why? The number of sellers who market their products during the holidays can bury your product launch in the sea of competition. The earlier you start, the greater your product’s chances of standing out before the market becomes oversaturated.

We’ve created these simple steps for an amazing product launch, combining keyword research, marketing, and brand awareness. 

1. Conduct Keyword Research

Once your products are shipped to Amazon's fulfillment centers, prepare your listing and marketing materials. To prepare your listing, you need to use the right keywords. Amazon is a search engine, much like Google. Hence, you must target keywords that you want to be indexed for.

Sprinkle in seasonal and holiday-specific keyword phrases that match the joyous occasion. Using such keywords will increase the visibility of your listing, which can be converted to holiday season sales. 

So, how do you conduct keyword research? Search your competitor's listing. Check what works for them, or use a tool such as Helium 10 or Google’s Keyword Planner. Once you've conducted your product research, pick the keywords that will work best for your listing. 

2. Optimize Your Listing

Optimize! Optimize! Optimize!

We can't stress the importance of optimizing your listing enough. Applying the keywords you’ve gathered and picked to the product title, description, key product features, and images. Optimization will help Amazon's A10 Algorithm with ranking your product. 

3. Market Your Listing

This step is where you get people hyped on your various offers.

Utilize Amazon PPC and Facebook ads to get the word out about your seasonal product. Like Facebook ads, Amazon PPC offers to market your product for a certain fee. You can run an aggressive automatic campaign for about 2 to 3 weeks. Then, switch to manual campaigns with broad, phrase, and exact keyword matching.

If you have a social media page, post teasers for your product. You can conduct email marketing campaigns and send a newsletter to your email list. Another brilliant marketing strategy is tapping social media influencers to help spread the news. 

Other effective marketing efforts you can implement during your holiday product launch include:

4. Use an Amazon launch service

An Amazon product launch service helps Amazon sellers get their products to rank on the first page of Amazon's search results without doing much work. These services use strategies like discounts and giveaways to mark prices down and get people to buy your product. Others use Facebook advertising and SEO to boost ranking. 

These product launch services are equipped with the right tools. Below are two helpful software you or Amazon FBA Launch Services can use during product launch.

Sellerboard

Sellerboard is an all-in-one analytics tool that analyzes an online store’s cost-effectiveness and profitability.

With an analytics tool, you can get data about your store and have a deep insight into your store's sales. Furthermore, it can help you understand and foresee future profitability. You can learn how to grow your business, implement new strategies, and save time using the data provided. 

Dragon Dealz

Instead of spending so much time researching who the best influencers you should connect with, you can use Dragon Dealz. 

The influencers featured on this platform are authentic bloggers with authentic followers. So, once they create a review about your product, it will encourage people to check your listing. This traffic will then turn into sales. 

Final Thoughts

Launching your FBA business all boils down to the right strategies, team, and knowledge on the platform. Using an Amazon FBA launch service can significantly help in launching your business. 

If you need professional help to launch your FBA business successfully, work with us at Seller Interactive. We offer countless Amazon services to help your business reach its ultimate potential. 

Contact us to learn more about our service and offers.

Amazon and Google are indispensable tools in today’s world. It helps you with almost anything, from answering a simple question to searching for the hottest trends and making purchases. The best part is that you never have to get up from the couch for answers. You can get what you want with a few quick and simple clicks on any device.

The convenience of using these two search engines has made them incredibly popular. However, this popularity also means that e-commerce businesses face high competition. Everyone's doing their best to get that number one spot. Marketing strategies have grown even more aggressive, and some brands have it tough in the battle. 

But Amazon and Google SEO function differently. E-commerce businesses should be able to distinguish them and see what works best for their SEO strategy: Amazon SEO vs. Google SEO. This article covers the critical points to help you decide. 

Understanding the Importance of Search Engine Optimization

Before going into the comparison, you must understand the role of search engine optimization. What is search engine optimization (SEO)? Why is it necessary for platforms like Amazon and Google? 

What Is SEO?

SEO enhances an online platform, listing, or web page to improve its ranking on search engine results (SERPs). You optimize them regularly, primarily by incorporating relevant and strategically-placed keywords. 

These keywords lead people to your target page, and they decide whether or not to take action. A successful SEO strategy will help increase brand visibility, product rankings, and sales.

Why Is SEO important? 

SEO is important because it brings your brand to people searching for similar products or services. These users either conduct searches to look for comprehensive information or to purchase a particular item. With an optimized website, you can showcase your brand's purpose and reach out to these people by appearing in their searches. 

There is also the algorithm factor. You must ensure your online presence is SEO-optimized to comply with Amazon and Google’s specific regulations. These can be anything from strategic keyword placements on your content to generating high-quality backlinks. 

Why Is It Important For Amazon and Google?

SEO is vital for businesses to stay on top of the visibility game. Amazon and Google are popular platforms with countless sellers and off-the-chart competition. What is a better platform for success than the two largest search engines in the world?

Amazon vs. Google Search Engines: What Are Their Similarities?

These two search engines have different scopes and functions, but what about SEO makes them similar? Let's find out:

Both Are Prevalent Search Platforms

Amazon and Google are both big names globally. Worldwide, Amazon has over 300 million active shoppers visiting the platform. Meanwhile, Google has 89.3 billion total visits every month. The statistics show that both platforms dominated the search and e-commerce market at heights unreachable to their competitors.

Both Share The Same Objective

Amazon and Google share one primary goal: showing the best-quality pages on the search engine results page (SERP) based on the user's needs. Both have sophisticated algorithms that detect which pages should be first on the search rank.

Both Require Consistent Maintenance

Both Google and Amazon need regular updates. Getting your web page or listing on the first spot of the relevant search results is not a one-time task. It is just the beginning of your SEO journey.

Monitor and stay up-to-date on changes that might affect your ranking, such as an algorithm update or a new SEO analysis of a rising competitor. Implement more effective strategies for high search volume and securing a first-page search position.

Both Display Two Types Of Results

Both Amazon and Google show paid and organic search results. However, Google Ads is more advanced when it comes to ad targeting. Meanwhile, Amazon advertising is continuously expanding funnel ads for sellers. 

Advertising is an essential source of income for both platforms. Still, Amazon advertising needs to catch up and upgrade its Sponsored Display Ads, Sponsored Products, Amazon Stores, and Sponsored Brands.

Amazon SEO vs. Google SEO: What Sets Them Apart?

Let's move on to the factors that make these two different.

Difference in Focus

Both Amazon and Google dominate but in different markets. Amazon SEO focuses on the e-commerce industry; Google SEO focuses on the search engine market. 

Amazon's search engine focuses on sales, while Google focuses on web traffic.

Google cares about the web page's click-through rate (CTR), and relevance is based on the clicks and duration of users on a particular page. 

On the other hand, Amazon cares about both CTR and conversions. The product rank is based on whether the customer purchased it.

Difference In Keyword Use

While both Amazon and Google use keywords, keyword phrases, and short and long-tail keywords to rank, their utilization differs.  

Users go to Amazon to purchase, so keywords are more product-focused. They are primarily product highlights, such as benefits or special features. Because of the stiff competition, it’s important to use the best keyword research tool when devising your SEO strategy. 

Meanwhile, Google SEO is broader, focusing on keywords that answer questions. It covers page elements such as page titles, headings, subheadings, meta descriptions, and optimized images. 

Internal and External Links

Link building is an essential part of Google SEO. Having many quality links increases the authority of your pages—the greater the page authority, the greater your chances of securing the top rankings on the SERPs.

On the other hand, Amazon doesn't practice nor rely on direct links or external links. Amazon focuses on sales volume for product ranking and appearance on search results. 

Tools For Insights

Google offers many tools for you to monitor the progress of your web pages in various ways. Examples of these tools are Google Search Console and Google Analytics. 

• With Google Analytics, you can see both real-time and previous data. Find sources of traffic, site visits, clicks, bounce rates, location demographics, etc. This data helps you create strategies for your SEO plan or understand an average web user better. 
• With Google Search Console, you can find rich insights on a webpage's keyword performance, URL performance, sitemap status, crawling status, indexing status, mobile usability, etc. Like Google Analytics, it is convenient to use in forming SEO strategies.

When it comes to Amazon, there are efficient and robust solutions for tracking, analyzing, and predicting customer behavior. Some examples are Brand Analytics, Amazon Insights, Amazon Personalize, and Amazon Recommendations, enabling businesses to tailor-fit suggestions and search results based on their customers' past purchases or browsing history. 

Additionally, Amazon Web Services (AWS) has a range of analytical tools for data processing, storage, and visualization—including Amazon QuickSight, Amazon EMR, and Amazon Redshift—which can be used to collect and analyze data from various sources.

Difference In Algorithms

Google and Amazon have different algorithms due to the various functions they serve. In a nutshell, Google aims to provide the best search results, while Amazon's algorithms prioritize sales performance.

Google's algorithm is focused on delivering web search results that match the user's intent as accurately as possible. This involves analyzing the content, links, and credibility of web pages for relevance. 

In contrast, Amazon's A10 algorithm is designed to deliver product recommendations and search results that lead to sales. It considers sales-related factors, including sales authority, product impressions, conversion rates, and reviews. 

Content Optimization Techniques

Google and Amazon also vary in the ways they optimize content. Let's take a closer look:

Amazon	Google
Keywords are used in the product listing title, description, keywords tab, etc.	Keywords are integrated into titles, headings, sub-headings, the body of the text, and meta descriptions.
The use of backend keywords is encouraged. These are not visible on the platform for the customers to see. They’re for the search engines to consider when ranking your brand.	Page speed and other technical UI/UX factors are regularly checked to ensure a seamless customer journey.
Titles are straightforward and contain the most vital information about the product.	Crawling and indexing errors are monitored. Issues like these prevent Google from acknowledging the presence of your page. It also affects the ranking of the page.
Earning positive reviews is an integral part of the strategy.	High-quality backlinks are essential.
Photos in the listing are high-resolution, providing customers with a more detailed view of the product.	Visual elements are added to boost user engagement. It could be in photos, videos, infographics, and more.

Amazon SEO vs. Google SEO: Choose What's Better for Your Business

After knowing the similarities and differences between Amazon and Google SEO, decide what's better for your business. You have to consider the following to determine which would fit your brand goals:

Know Where Your Audience Is In The Buying Cycle

Staying on top of what's in your customers' minds when evaluating your products is necessary. For example, did they start to be aware of your brand after a query? Are they comparing your product to another brand at the moment? Or have they already decided to purchase your product? Let's find out the different stages of the buying cycle:  

• Awareness stage - Customers discover their problem, search for a solution, and become aware of your product.
• Consideration stage - Customers begin to look for more information about your product. Usually, they search through product descriptions, customer reviews, and certifications. They consider it once they feel this will help them find a solution.
• Intent stage - Customers consider all possible options. They may even include competitors to evaluate what will work best for them. 
• Purchase stage - Congratulations! A customer has chosen your product and decided to buy it.
• Repurchase stage - Customers usually reorder when it comes to perishable goods, refillable, or other products they enjoy after buying the first time. This stage allows businesses to develop strategies for increasing revenue.  

Google is more effective in the early stages since customers look for ideas. On the other hand, Amazon works better in the steps of product evaluation and purchasing. Knowing where your target audience is in these stages helps you choose between Amazon SEO services and Google SEO services.

Know Your Campaign's Objectives

What is your brand's intention? Google SEO works better if you wish to promote brand awareness and grow your audience. If you're aiming for lead conversions, Amazon is a better option.

How About Using Them Both?

What if you want to use both Amazon and Google? Is that even possible? The answer is an absolute yes! Investing in Google and Amazon is like hitting two birds with one stone. You get to market your business and earn your conversions too. If implemented correctly, both services can help you thrive in the eCommerce market.

Both platforms can go hand-in-hand. While Amazon takes over half of the product searches, some users still start with Google or other search engines. Suppose you optimize for Google and get a high spot in the results. In that case, it will help gather traffic to your Amazon page. 

Meanwhile, If you optimize for Amazon and get a high product ranking, your page will also do well in Google’s SERPs. 

Tips for Leveraging Both Platforms

Here are some tips to nail both your Amazon and Google rankings:

Amazon SEO Tips	Google SEO Tips
Use product-focused keywords relevant to searches of your target audience. Strategically place them on your listings.	Implement strategies that get you more clicks.
Backend keywords matter. Don’t forget to take advantage of them.	Consider updating and relaunching your content for relevance.
Encourage satisfied customers to leave reviews and continue providing excellent customer service in return.	Get more traffic by generating long-form content.
Create a well-written product copy that sells.	Optimize content breakdown and maximize the use of headings and subheadings.
Use high-resolution product photos showcasing your offerings from various angles and highlighting their features.	Practice passive link building (creating content people will naturally find valuable to link).

Final Thoughts

Amazon and Google are equally significant for your SEO goals, but knowing how they operate and where they would work best is the key to success. Google answers queries, while Amazon sells products. Set your business goals and find out which of the two can help bring your plans into action. 

Seller Interactive can help you understand the value of SEO and how you can use it to grow your Amazon business. Call us at 1-800-820-3746 or reach out to us via email for more information.

A Complete Guide on Effective Amazon Positioning

Suppose a buyer purchases a laptop in a store, and your product is lined up for selection. The competition is tough; many other brands have good features, but the buyer goes straight to your product without hesitation. It's as if they intend to purchase your item from the beginning. 

Every brand's dream is to be the first thought in a customer's mind when deciding on a purchase. Therefore, a brand that positively stands out from the vast majority is a measurement of success. This is called brand positioning. 

How would you like to be remembered as a brand in the Amazon marketplace? We'll walk you through a valuable guide on how brand positioning works and how it's done with the help of an Amazon marketing services agency.

How Brand Positioning Works

Brand positioning is a marketing strategy highlighting a brand's unique, remarkable qualities to form a distinctive perception in the minds of your target market. With a successful brand positioning strategy, you can gain exceptional benefits in different aspects of your business. These include:

• brand organization
• growth in brand equity (the social value of a brand)
• increase in customer loyalty
• brand loyalty
• expansion of your customer base
• a higher and commendable brand reputation
• increase in revenue 

What You Need For a Good Brand Positioning Strategy

Now that you've learned what brand positioning means and its importance in marketing your brand, it's time to learn about the elements you need to create a successful strategy. With these factors, you can get a clear picture of the qualities you want your brand to be remembered for.

Established Brand Value

Answering the "what" of your brand is easier and faster than the "why." Although both questions are essential, the "why" in brand positioning helps you find the distinctive qualities your customers will remember. Contemplate reasons for the following:

• Why is your business created?
• Why did you enter this industry?
• Why is your product or service important?
• What will customers gain from purchasing it?
• Why should they pick you over other brands?

Answering these questions takes time and effort. Aside from your ideas, you also need credible information supporting your claim: testimonials, case studies, statistics, and many more. With this data, you can get your target audience's attention and start forming a positive perception in their minds.

https://youtu.be/g2pYinT2cv8

Be the Most Customer-Centric Company

A good marketing strategy should have a clear and specific target audience. You should know precisely who you are marketing your products or services to. The more specific your target is, the easier it is to identify your brand's most vital points and use them for the right people. 

The basics of proper target market research and analysis include (but are not limited to:)

• Demographics: Age, gender, location, occupation, family status, ethnic background, and more
• Analytical data from the performance reports of your eCommerce store 
• Customer feedback data
• Competitor research

The brand voice must be established and consistent. Every content you create that speaks for your core values should have the same objectives. Think about how the brand can communicate appropriately and effectively with your target audience. 

Brand Associations

Brand associations are a set of qualities that you want the target customers to link with your brand. This element plays a massive role in your overall brand positioning strategy. So how do you identify your brand's competitive advantage? You must first learn what is on your customer’s minds. Here are the most common sources you can get valuable ideas from:

• Online and offline surveys showing what customers think of a particular brand
• Search sites like Google Trends that display the most-searched ideas related to your brand
• Social media trends and data

5 Brand Positioning Tips for Your Amazon Store

Now that you are familiar with brand positioning elements, it’s time to work on your brand positioning strategy for Amazon, the world’s leading eCommerce platform.

Selling on such a huge platform means you need to compete head-to-head with other competitors, so you need to plan how your brand stands out. Check out some practical Amazon brand positioning tips below:

Keep It Simple

Short and sweet is one way to achieve customer satisfaction. Many customers complain about exhausting shopping decisions (most likely because of the overwhelming brand choices). They prefer brand names that reduce stressful shopping experiences. Understand what the customers want to see, hear, and feel when looking for an item: give them a convenient buying experience.

A clear and concise brand expression also helps make a brand unique and allows you to emphasize important points. Producing vague content about your brand isn't a strategic move, as it will be difficult for customers to understand and remember what you're here for. Instead, apply the necessary specifications of your product to establish a unique profile within your niche.

Focus on Customer Experience

Amazon offers excellent customer-based services, ensuring that the rules and regulations for a good brand-customer relationship are strictly followed. Monitoring customer experience and using that data to enhance your marketing efforts is essential as a seller. Amazon provides metrics for shipment, FBA, customer response, customer and seller feedback, and more. 

Put yourself in the buyer's shoes—think about your target market's expectations and possible actions when they visit your Amazon store. Check for issues with the purchasing process, product, or service, and fix them immediately. Most importantly, nail your customer service. Stay ahead by being the brand that customers can rely on with any inquiries. 

Optimize Your Store

Apply general and search engine optimization strategies to your Amazon product listings. Creating optimized content increases the chances of placing your brand on a high spot in the search results, increasing traffic and conversions in the long run. To successfully optimize your Amazon store, you must work on the nitty-gritty details.

Some of the fundamentals of Amazon optimization are proper keyword application, repricing strategies, compliance with the algorithm, review management, listing optimization, optimized images, brand protection, and many more. 

In addition, Amazon offers several optimization services where you can benefit from A+ content, Enhanced Brand Content, Premium A+, and more. These tools will help your brand form a lasting impression on your customers. 

Market on Multiple Channels 

Expand your brand visibility with multi-channel marketing. Your customers jump from one platform to another to maximize their buying searches, so you need to follow them. For example, Amazon is an excellent place to earn more customers, but the data you get is limited to that platform. Therefore, leveraging your marketing across various channels like websites and social media helps expand your audience.

Multiple channels maximize the marketing opportunities for your brand. You can build a community and a valuable role in more ways than just selling a product: you can be a brand that educates and inspires various communities worldwide. 

Some platforms also offer cross-channel data, which means you can get customer analytics from external sources and use the same strategies that work from one platform to another.

Maintain a Competitive Advantage

Brand positioning is all about differentiating your products and value from your competitors—you want your consumers to see your brand's defining qualities. To stand out in a crowd of brands, you need to know how your competitors do advertising campaigns. What sets you apart from other brands in the same niche and service category?

Conduct competitor analysis to recognize gaps and opportunities and see the latest trends. Find your direct and indirect competitors: 

• What do your competitors claim about their products and services? 
• Do they look credible? 
• How do they market to consumers? 
• What are the customers saying about these brands?

After gathering all this data, create a marketing strategy that allows you to improve on your competitors’ pain points. Create a brand that is a champion of customer satisfaction, whether it’s lower prices or better-quality materials. Offer a product or service consumers will find most appealing in a sea of choices. Emotional connection also works, so be a strong brand and add a human touch to your marketing mix.

Brand Positioning Strategy: Top 3 Trends for 2023

Do you need more ideas for a successful brand positioning strategy? Here are some of the latest brand positioning trends the most successful companies apply! 

Substance Over Style

More than having a unique brand style, you also need to build accountability. Consumers expect brands to show genuine concern and participate in various discussions when necessary. Be a brand that communicates for the right reasons, partnered with commitment and appropriate action.

Leverage Audience Research

Customer-based research has always been a significant part of marketing. Observe your target audiences closely: look them up on social media platforms, product or service reviews, and customer surveys, and engage actively in their discussions. How well do you understand the average daily consumer? What are their expectations, needs, and priorities in the ecommerce landscape? 

Make a Buzz (Responsibly)

Guerilla marketing is a creative and unconventional approach that relies on low-cost, high-impact strategies. This has been proven effective, especially when targeting younger audiences. Develop a relentless commitment to out-of-the-box ideas for effective brand positioning. Create buzz, but be careful not to create any marketing strategy that can backfire.

Amazon Positioning Strategy Assistance from Seller Interactive

Brand positioning on a massive marketplace like Amazon takes work. However, with the right approach and help from a skilled agency, you can increase traffic, boost conversions, enhance brand awareness, and find something different only your brand can offer. 

Are you ready to carve out a place no other brand has ever carved? An Amazon digital marketing services agency can help you make a good consumer impression. The advantage of working with a full-service digital marketing agency is that they guide you from start to finish: account management, social media, product launch, price-based positioning, goal setting, writing a marketing plan, execution, and troubleshooting. 

Figuring out how things work can make this task challenging, but now, you don’t have to. Seller Interactive experts can explain what a brand positioning statement is, a positioning strategy, different marketing strategies, and more in ways you can easily comprehend! We'll help you create a brand with a unique value proposition and truly connect with the target audience.

If you need more information on how an Amazon ad agency works or how much Amazon marketing services cost, book a call today. Unlock your brand’s potential with Seller Interactive!

There are many different ways to go about advertising on Amazon. One of the most prominent methods is using Amazon Sponsored Products to aid your marketing efforts. If you're just starting with Amazon advertising, it's good to understand what you're getting into ahead of time.

With Sponsored Products, Amazon sellers can reach more customers and increase sales. However, many sellers often struggle with using these ads effectively, leading to wasted ad spend and poor results. 

This article overviews of Amazon Sponsored Product ads and the nine best practices for making the most of this advertising program. Whether you're a beginner or an experienced seller, this article will help you optimize your Sponsored Products campaigns and boost your sales on the retail giant.

Facts About Amazon Sponsored Products

Amazon Sponsored Products is a PPC ad that displays a product ad within shopping results and product pages. They appear on mobile and desktop devices, which Amazon sellers, vendors, book authors, and Amazon PPC agencies can utilize.

The ease of starting Amazon Sponsored Product ads makes it one of the most preferred ad types of Amazon sellers. It requires two simple things: a Professional Amazon seller account and a product listing to advertise. A professional Amazon seller sells more than 40 units each month, and sellers pay $39.99 for this plan.

You can also choose from other ad options, like Sponsored Brands, Sponsored Displays, and Amazon Stores. 

• Sponsored Brands focus on raising brand awareness. 
• Sponsored Display is the ad type to use to advertise in and out of Amazon. 
• Amazon Stores is the ad showcasing your store and all your products. 

Amazon Sponsored Ads offers many types of ads for a specific purpose, but Sponsored Products is the way to go if you want to focus on individual products.

Amazon Sponsored Products Ads Strategies

You now know some crucial details about Amazon Sponsored Product ads. You must have realized that it is your best option to reach more audiences and increase your sales on the platform. With this, arm yourself with strategies to ensure you fulfill the goal of successful Sponsored Products. Check out nine suggestions below.

1. Optimize Your Product Detail Page

Select a well-optimized product listing for the best results. Amazon product detail page optimization is essential for setting up your Sponsored Products ad because, with a perfectly laid out product listing, you can ensure that the ad will reach shoppers looking for a search term you bid for.

Ensure that your listing's product title, features, and product descriptions are streamlined and have organized formatting with SEO-backed keywords to rank higher in the search results. Add captivating graphics on your product images, videos, and A+ content through Amazon Brand Registry. These details can significantly impact shoppers' decision to hit the Buy Box. 

2. Choose a Product to Feature

Choose your store's top product or the ones chosen for the Featured Offers for Sponsored Products. Featured offers are product listings with impressive reviews, sales history, and inventory management through FBA. There is a higher chance for a sale when customers click on Sponsored Product ads and see the product’s excellent status.

Meanwhile, you can also use the Sponsored Products feature for your mid-performing items. The Sponsored Products ads could be the boost these listings need for them to become best sellers.

When it comes to low-performing listings, it takes more than just putting them on Sponsored Products. There must be a deep dive into their optimization and product quality check. Sponsored Products ads may still help, though.

3. Decide Which Keywords Will Appear on Your Ads

Generally, Sponsored Products ads have a predetermined placement, but you still have control over the search terms they’ll appear to.

Conduct thorough keyword research and bid wisely on the keywords where you want your sponsored ads to appear. You cannot just go the easy way and bid on top-performing keywords, as the competition is tough.

Amazon has three essential keyword targeting campaigns you can choose from or implement simultaneously: exact match, broad match, and phrase match.

When you choose exact matching keywords for your manual campaigns, your Sponsored Product ads will appear when buyers search for the exact search terms you bid for. This strategy is advantageous as you'll only incur ad costs on high-converting search terms.

🧐 However, keep in mind that exact match keywords are very controlled, so your ads do not show up on related product searches that could lead to conversions.

To compensate for this, you can go for broad and phrase match keyword campaigns as a workaround for the exact match keyword issues and rank for related search terms. The downside is that you get a higher ad spend. Maintain high-quality ads to ensure your ad spend is worthwhile and for the sponsored ads to increase your sales. 

4. Optimize Your Ad Placements

Aside from keyword targeting, it would help to decide which product listing your Sponsored Products ads will appear on. You can optimize the details for your manual targeting campaign. Let’s discuss your choices and their advantages and disadvantages.

• New competition: Position your sponsored ads on a new competition’s page with fewer reviews, feedback, and sales. Your products will appear as the better choice.
• Bad competition: Your positive reputation, lower price, or better offers will shine when you make your Sponsored Product ads appear on a bad competition.
• Product listing page that complements your items: Target listings that sell products your items complement. You might just get a sale after the buyer realizes the product they’ll buy is better used with what you sell.
• Product targeting from high-ranking competitors: Go head to head with high-ranking competitors by piggybacking on the search terms they appear for. Ensure that your products and ads are more appealing for buyers to choose.

In an interview with Seller Interactive, PPC Entourage's Mike Zagare shared advice about dealing with hypercompetitive product categories.

5. Set Up Manual and Automatic Targeting Campaigns

When setting up your Amazon Sponsored Product campaign, you will be prompted to choose between automatic and manual campaigns. With automatic campaigns, Amazon targets audiences based on the keywords found on your product listing. This type of campaign is often recommended for beginners in Amazon PPC to streamline their process.

Once you start seeing the top-performing keywords, you can manually put a higher bid in them through manual campaigns. Consider combining manual targeting with automatic targeting campaigns for optimal results. It helps you catch on keywords you might have initially missed.

6. Manage Your Sponsored Ads Budget Wisely

Be wary of the average cost per click (CPC); advertising on Amazon can be expensive when done incorrectly. Implement a daily budget limit per keyword on the Amazon campaign manager. Set your keywords' maximum daily budget at a low cost to ensure that Amazon won't charge you more than your daily advertising budget allows. 

💡 A maximum daily recommendation for beginners is $10, but this can vary based on your budget.

7. Track Sponsored Products Performance

Amazon PPC experts suggest checking your campaigns after two weeks. This period allows you to collect data and determine which keywords click with your prospective customers. 

Let this process be a part of your keyword research. Complement the data you've acquired using keyword research tools with the ones from Amazon. After combining all this information, you can decide which keywords to include in your campaigns.

💡 Remember that the metrics found in your campaign manager change every hour, but the sales and ACoS data take up to 48 hours for accuracy—the spend metric updates in up to 3 days. Always note the day you launched your campaigns to track and monitor your progress effectively. If you started your campaign on the 1st of the month, you could accurately track sales and ACoS data by the 16th and ad spend on the 17th.

8. Calibrate and Make Strategic Actions

Once you've collected data from the campaign manager, it's time to make sense of the numbers. By understanding the data, you can change your campaign to improve it as you move forward. For example, if you have poor-performing keywords with low conversion or are spending more than expected, consider turning off the ad or adding terms to the negative keywords list.

Alternatively, if you see high-performing keywords with better conversion rates and a lower advertising cost of sales (ACoS), use them in effective manual targeting.

9. Work With An Amazon PPC Agency

Skip the hassle of thinking about your store's targeting strategy, monitoring a manual campaign, or determining your target shoppers. When you are partnered with an agency, they've got all the work covered. You can rely on a team of experts for these advertising solutions:

• Optimizing your listing and sponsored ads to incorporate ranking relevant keywords.
• Use Amazon Sponsored Brand ads, Sponsored Display Ads, Amazon Sponsored Products, and Amazon Stores to ensure you reach your target audience and increase sales.
• Learn from Amazon advertising success stories, and get inspiration to thrive in your store to attract traffic.
• Employ the right strategy for your store to give you the highest income and the lowest ad spend.
• Track the numbers and adjust game plans accordingly to ensure the campaign's continuous success.
• Conduct competitive analysis to assess the Amazon advertising strategies employed by other sellers. This ensures your Amazon ads are at par or better than your competitors.
• Give you timely reports about the progress of your Amazon ads, sales, and business.

Sponsored Ads Assistance From Seller Interactive

In conclusion, Amazon Sponsored Products is an effective advertising approach that can help you expand your reach and generate more sales on the largest e-commerce platform. However, it is crucial to understand its features and best practices to make the most out of it.

From optimizing product listings to tracking ad performance, we hope the nine strategies we shared here help both new advertisers and experienced sellers. Navigate the complex world of Amazon ads and optimize campaigns for success!Meanwhile, if you want to work with an Amazon PPC agency, look no further than Seller Interactive. Our team can further streamline business processes and provide professional expertise, ensuring the success of your ad campaigns and your Amazon store.

Book a call with us now so that we can start a productive discussion. Talk to you soon!

When starting your journey as an Amazon seller, you must decide whether to create your own branded products or become a wholesale product seller. If you choose to create your own brand, you’ll develop your own unique products. It’s the opposite when selling wholesale, where you’ll buy products in bulk and sell them in retail.

Selling wholesale is profitable, as profit margins are higher than retail businesses. However, it can be risky at the same time. Aside from putting in a much bigger capital investment, you need to carefully manage your inventory and keep up with changing trends because your large inventory can quickly become obsolete.

We're here to help you uncomplicate things and give you simple steps for starting your Amazon wholesale business.

What Is The Amazon Wholesale Business Model?

With wholesale sourcing, you buy products in large quantities from a manufacturer and resell them on Amazon at the standard retail price. The responsibilities and risks of becoming wholesale sellers can be overwhelming. It demands significant effort, considerable time to research products, and thorough planning.

Here are the perks of having a wholesale strategy business:

• You can sell the same product as many times as you want.
• You can buy as many items as you want without limitations as long as you can afford them.
• It allows you to build relationships with reputable brands and manufacturers.
• You will sell an existing brand with proven online sales and a track record. 
• You're allowed to repackage the product.

When you join the Amazon FBA program, Amazon's high-end fulfillment centers will perform the picking, packing, and shipping for you. They can also handle customer service and returns.

Wholesaling vs. Retail Arbitrage

With wholesaling, you get to sell the products at a higher price, but the quantities are more than when selling on Retail Arbitrage. Usually, RA deals with one-off items in lower quantities.

In terms of investment, the main difference is that you invest more money compared to RA. Another notable difference will have to be the sources of products. With the RA, you can order products in bulk from online stores and brick-and-mortar stores. 

Wholesaling, on the other hand, sources products entirely from the manufacturers.

Due to different sources, obtaining inventory is much faster for wholesaling than retail arbitrage.

Private Label vs. Selling Wholesale Goods

The first steps to selling private labels and wholesale products on Amazon are the same. The succeeding steps are what sets one apart from the other. Both models source the products directly from the manufacturers. 

Private label sellers work closely with the manufacturers to add a label to the products. This is done to increase the value of the private label products. 

However, wholesaling is just merely selling what the manufacturers are selling. No modifications will be made, and no private labeling will be done. Compared to a private label product, wholesale prices are significantly lower.

Step By Step Guide To Sell Wholesale On Amazon

If you want the wholesale selling business model on Amazon, here is a complete step-by-step guide to complete your Amazon wholesale account.

Step 1: Register As An Amazon Professional Seller

While it is true that it is more fitting for a startup to be an Individual Seller first, a Professional Seller account can reap more benefits, such as:

• Access to inventory and reporting tools
• Eligibility for the Buy Box
• Approval requests to sell in specific categories
• Use of promotional tools, like Sponsored Brands and Sponsored Products
• Permission to compute US sales and use taxes on your orders

If we do the math, you will save more with a Professional Seller plan. The Individual plan has a fixed $.99 per item fee, while the Professional plan has a fixed monthly fee of $39.99.

Step 2: Find Wholesale Products To Sell

Deciding to start selling wholesale on Amazon is both exciting and terrifying for any aspiring entrepreneur. After all, taking on this endeavor will require a substantial amount of time, money, and courage to take risks in the hope that you are about to build a profitable business. 

The Amazon catalog has many options. All you have to do is go through the platform's search criteria. As such, the first step towards a serious Amazon wholesale business is to devote yourself to product research. 

Conduct rigorous research on high-demand products that you can sell on the platform in bulk and proceed to sort them out depending on your preferences. It pays to wait and be patient before you decide which product to sell on the wholesale market.

To give you a head start on your research, look for a product based on the following essential requirements:

• prices that are geared towards continuous wholesale profit;
• minimal competition; and
• adequate consumer demand.

Once you tick off all the items on this checklist, you're set to determine your long-term profitability.

Step 3: Find Suppliers and Potential Buyers

When starting a wholesale company, finding wholesale suppliers and buyers isn't as straightforward as having a retail store. It involves big money, and due diligence is a must. 

Here are a few things that will help.

Finding Wholesale Suppliers

Wholesalers must buy directly from the manufacturer to find profitable products. Some manufacturers have an online presence, use it to know pertinent information. These include who the head honcho is, what departments are involved, and, most importantly, who can help you contact suppliers.

After doing your research, it's time to do some legwork. Visit the manufacturer, check out the factory, and do business directly with the person in charge. That's how you get an excellent position to negotiate with your supplier and get a discounted price for your wholesale items.

Finding Potential Buyers

No one has heard of you yet, so you must drum up business by finding potential buyers. Retailers won't be queuing up to place a bulk order anytime soon. Ideally, you must find multiple sellers with the potential to buy in bulk but can't afford the volume requirements of a manufacturer.

Step 4: Obtain A Business License And Permits

Do you need a wholesale license or permit to sell on Amazon? The online retail giant doesn't require it, but the state where you operate your business does. Non-compliance with federal or state rules can lead to severe penalties and costly fines, or worse, forced closure of your budding business.

Take note that the requirements are based on the nature of your business and the area of service. So to avoid getting into trouble with the law, you must obtain a state sales tax license, reseller's permit, and business EIN (Employer Identification Number).

It would be better to seek help from accountants, tax advisors, or Amazon FBA consultants for guidance. 

Step 5: Register To The Amazon FBA Business Program

Besides taking advantage of Amazon's sophisticated fulfillment centers, you can also enjoy the following benefits when you have an Amazon FBA account:

• Your products can become Prime-eligible and qualify for Prime Days and Cyber Days.
• You can offer free shipping and same-day shipping to your customers.
• Your products can have a chance at a higher product ranking.
• Your product listing could win the Buy Box.
• You can expand your Amazon wholesale business model by utilizing FBA Subscribe & Save, FBA Small and Light, FBA Pan-EU, Multi-Channel Fulfillment, or FBA Export.

Here's how you can get started with FBA and have wholesale accounts:

1. Since you already have an Amazon seller account, go to the Amazon FBA website and click Get Started.
2. Choose Add FBA to your account.
3. Create your product listings.
4. Package and prepare your products before sending them to Amazon's fulfillment centers.
5. Set your inventory to FBA.
6. Create and label your shipment.
7. Ship products and track them.

Once you've completed all these steps, you can begin selling Amazon products.

3 Advantages Of Amazon Wholesale Business

Not all Amazon sellers have self-branded products and can open retail stores. You can always try to sell wholesale goods for your Amazon business. Here are some benefits you can get when you choose this route.

Opportunity To Sell Branded Products

Wholesaling means you don't have to put much effort into product research and branding. All you need to do is ensure you give your customers the best experience possible. If you're wholesaling, you can sell established brands.

Your customers already know what to expect when they buy wholesale regarding product quality and price. As a wholesaler, it's your responsibility to make sure the products are processed, packaged, and shipped on time. 

You also have to handle customer complaints. You will have to go through every step a typical Amazon seller would go through. Only this time, you can put little effort into the initial phases of selling.

Better Control of Prices

If you would like to be a successful wholesaler, you have to be mindful of your inventory. The more inventory you have, the higher the profit margin you can make. The products you're going to sell already have their suggested retail prices.

Selling wholesale products is about scheduling things properly and managing your supply chain. You have to be great with numbers and analyze trends to help you schedule your future orders.

Less Risky Business Model 

In the wholesale model, owners buy bulk purchases, but you do not pay for resources like materials and workforce in manufacturing your products. But aside from investing too much money, an Amazon store is also at risk of suspension. 

This suspension can be caused by customers reporting that you sell counterfeit products. Amazon takes serious action on entities selling inauthentic products on the marketplace.

As a wholesale seller, you're not responsible for creating or manufacturing your products. But even if you're not directly involved in creating or manufacturing the products you sell, you should still pay attention to the authenticity of the items you offer. 

In addition, your reputation as a trustworthy supplier is essential for attracting and retaining customers. So, look for a reliable wholesale supplier who is transparent about their operations and has a good track record of providing quality products.

Key Takeaway

If you want to start selling wholesale on Amazon but don't know which product to sell, consider getting into wholesaling. It's not for every seller, but if you have the budget, you can enjoy the perks of selling wholesale products.

Doing it right early is crucial for your wholesale business to thrive. However, you can't do it alone. You'll need a partner invested in the progress of your business and with the same passion for profits and growth as you do. 

Seller Interactive can be the partner that helps you navigate the ropes to become an Amazon wholesale seller. Book a call with us if you want hands-on help in diving into Amazon as a wholesaler.

The year is coming to an end, which means the holiday season is right before us. Spending typically racks up around this time of year due to holiday festivities. People are getting ready to shop for Christmas presents, holiday meals, lights, and decorations, which of course, means things are busy for retailers too.

That's why, for Amazon sellers, the holidays are a great time to gain momentum, and Amazon FBA wholesale is the perfect strategy to get it jump started. 

Selling wholesale on Amazon is a lucrative opportunity, but it’s important to do some research before diving in. This article will cover how you can leverage Amazon wholesale for your store and wholesale products to sell on Amazon. 

How Does it Work? 

Selling wholesale on Amazon involves purchasing products in bulk directly from a manufacturer or supplier at a discount. This model gives you more access to inventory with extra room to profit depending on the volumes you’re working with.

It’s a great way to jumpstart your e-commerce business without having to go through the hassles of creating a product from scratch. Instead, find a product that works by doing research and assessing the market. Keep in mind that many wholesale sellers already exist on Amazon, so you’re better off avoiding high-competition products that already exist in the marketplace.

Next is to find suppliers. It can be challenging to find the right one for you as you consider MOQ, delivery times, and product quality, so take your time to assess which works best for you. 

Now it's time to list it on Amazon. Create your listings and prepare your stock. FBA is a great way to streamline your e-commerce process as it covers storage, fulfillment, and shipping, which is especially useful when handling considerable amounts of inventory. 

How Is Wholesale Different from Other Business Models?

There are many different ways to sell on Amazon, but how do they differ from one another? 

Amazon Wholesale is the process of taking advantage of the discounts involved when purchasing in bulk and selling off your inventory. Typically Wholesale model can be conducted via. Vendor Central or Seller Central depending on how you set up your business. 

Similar to Wholesale, Retail arbitrage is purchasing products at a discounted price and reselling them on Amazon. However, the main difference between the 2 is how the inventory is obtained and the quantities in which items are purchased. Wholesale is purchased in bulk, direct from suppliers and manufacturers, and retail arbitrage are typically individual sale items from retailers.

As for private label, in this model, sellers create their products through the coordination of manufacturers/suppliers and sell them on Amazon. The most significant similarity between private label and wholesale is the scalability of the business as they both require direct communication with the suppliers/manufacturer. As for their differences, wholesalers typically have an established known brand, where private label brands must build that reputation. 

Dropshipping on Amazon is an e-commerce strategy that allows sellers to outsource multiple tasks from shipping, fulfilling, and storing inventory. This option is an excellent way for sellers to participate in the marketplace without managing too much product. Dropshipping is an opportunity to sell generic products but is limited in its ability to build a brand or stand out.

What are the Benefits of Selling Wholesale?

• It's quick to start up: Once you've determined where you will be purchasing your inventory from, and you've completed building your listings, the process can run smoothly. This is unlike other e-commerce selling operations that involve creating products from scratch. 

• It's easy to look for products: Although it may feel time-consuming at first, putting effort into finding suitable suppliers is a great way to ensure a smooth process to rely on in the long run. Searching for already existing products requires less time than building one. 

• You get to sell established brands: Instead of thinking about creating products, you can use existing brands' reputations to help sell your inventory. You'll be able to build on an already existing customer base while being associated with the brand marketing efforts.

• It's scalable: Once you've developed a system for a wholesale business, it's easy to scale up. You'll be able to add new products to your catalog, but the process remains relatively similar. 

• You can establish a passive income stream: Amazon wholesale is a great way to earn on the side without taking too much time of your day, especially if you're using Amazon FBA. Once you have established the framework of your business and have partners to rely on, you'll be in good shape to start earning passive income.  

10 Ways to Increase Christmas Sales with Amazon FBA Wholesale

Find a good product to sell on Amazon

Before getting started, it's essential to look for a product with low competition and high demand. Do some research when determining what to sell before you purchase inventory in large quantities. Otherwise, you're likely to face other sellers selling the same product as you in the marketplace. 

To brainstorm goods to sell, visit Amazon for popular products. Categories like Electronics, Clothing, Shoes & Jewelry, Toys & Games, and Books are often the most profitable. Then, keep a list of the best sellers in each category, focusing on products with low competition. 

Find the right suppliers

Once you've decided on the product you want to sell, it's now time to find a suitable supplier. Keep in mind price points, budgets, delivery times, and reliability when searching for a supplier. You should select an organization you can depend on to help build your e-commerce business.

Communicate with suppliers and manufacturers that you're able to bring value to their brand by selling their product on an e-commerce platform as large as Amazon. 

Here are some ways you can provide value:

• Identify critical problems you can help resolve by selling on Amazon.
• Present the opportunities that exist by selling on Amazon

Compute your profit cost ratio

When you sell on Amazon, your goal is to make a profit. Here's how to evaluate your profitability. 

1. Set the price for your product. Make sure that it's within 2% of the current price in the buy box. If your price gets higher, your product risks not winning the buy box. 
2. Understand product fees. The easiest way to do this is to use Amazon's FBA calculator. Enter your ASIN into the calculator to review the fees you'll need to pay. 
3. Determine your profitability after your expenses. 

Fulfill your orders through Amazon FBA

Fulfillment by Amazon (FBA) is a program that lets you ship your products to Amazon's fulfillment centers, where they handle the storage, packing, and shipping of orders. This program makes it easier for you to scale your business.

Regularly run promotions

Promotions are an excellent way to increase sales with Amazon FBA wholesale. Sellers offer their products at a discounted price to customers, increasing the conversion rate. There are many different types of promotions available, including discount codes, BOGO, bundles, and more. 

Try using lightning deals 

Amazon Lightning Deals are promotional offers that last for a short period. It is a popular Amazon feature for customers as it is constantly changing with new and exciting offers.

For a wholesaler, lightning deals are a great way to increase sales and quickly reduce inventory. To access Amazon Lightning Deals, you need a professional selling plan. Visit the Lightning Deals Dashboard to see which products are eligible for Lightning Deals. 

Design your Amazon page

Customize your Amazon store just in time for the holidays. Having a festive page during the holidays paints your store as current, relevant, and open for sales. Not only will it draw people in to see your products, but it can also imply that you have deals for the season. 

Encourage the purchase of gift cards.

A wide selection of products can often mean difficulty for customers to choose an item as a gift for their friends and family. Amazon gift cards help alleviate this, so encouraging the purchase of gifts cards can help promote sales for your product. 

Create gift bundles

To encourage customers to buy more from your store, offer gift bundles. These gift bundles can be a combination of two or three items at a discounted price.

Send newsletters

If you have an e-commerce website, consider sending newsletters to your email subscribers. This can help announce promotions and sales to keep your customers in the loop. It also builds brand awareness and loyalty by providing consistent communication between you and your customers.  

Final Thoughts

If you’re just getting started with e-commerce, a wholesale strategy is a great way to get your foot in the door. Amazon wholesale provides a wide range of opportunities for new and existing sellers looking for lucrative opportunities online.

Consider Amazon wholesale this season and thrive for the holidays. Need help getting started? We can help! Get in touch with us at [email protected].