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Last updated on January 9th, 2023
Written by Mark Salvania
So you want to start your FBA business in 2022. That's great! Amazon is a huge retail giant with a popular platform and a thriving digital marketplace. If you want to find success by selling online, Amazon is an excellent platform to start. However, you must know that selling on Amazon requires a well-planned and thought-out product launch. This is where an Amazon FBA launch service comes in.
You may be asking, why do I need a good product launch? A product launch can make or break your business. Yes, you can sell on Amazon without any experience. But not without having a fool-proof business plan. This should include major tasks, such as product sourcing, store set-up, product launch, marketing efforts, customer service, and finally, customer satisfaction.
It's not enough that you have a great product to start with. What's the use if it’s virtually unknown? By having an effective Amazon product launch and Amazon launch service to back it up, you can get the word out about your fantastic product and get people hyped.
Yes, hyped!
Why do you think Apple attracts millions of customers worldwide whenever they launch a new product? It's because they hype people up and give them snippets of the new product. This method leaves people wanting more. So, on the day of the release, people are lining up the stores to get their hands on the latest model.
It's the same way with your product! You want to grab people's curiosity and deliver amazing results. Doing so helps get the word out, and this newly targeted audience can be converted to sales. If you want to learn how to set up a successful Amazon product launch and the different Amazon FBA launch services, keep reading.
Fulfillment by Amazon (FBA) is a service offered by Amazon where you send your inventory to their warehouse, and they handle the picking, packing, and fulfillment. Aside from sending the orders to the customers, Amazon also offers customer service and returns through this service. All the weight of sorting inventory and sending the orders will be given to Amazon. You just need to oversee your store’s operations and market your product.
Amazon FBA program is a great service that you should try out. You don't have to worry about keeping with the hundreds of orders you need to send out. To get the most out of the FBA program, you need a successful product launch to kick off your business. An Amazon FBA product launch service can help you in this.
An Amazon product launch service helps Amazon sellers get their products to rank on the first page of Amazon's search results without doing much of the hard work. These services use strategies, such as discounts and giveaways, to mark prices down and get people to buy your product. Others use Facebook advertising and SEO to boost ranking. Before we get into the different Amazon product launch services, we should first create a strategy.
An Amazon product launch strategy requires four pillars that you should follow:
A good Amazon launch strategy must drive traffic to your product listings. The number of people visiting your product page directly impacts your sales figures. The more discoverable your listing is, the higher your sales become. Hence, your focus is to attract internal and external visitors.
The biggest sales driver on Amazon is customer reviews. Through customer reviews, new buyers are informed of the functionality of the product. Did it deliver to its promise, or did it not? Rave reviews on your product listing will boost your ranking on Amazon. Here, we’re talking about credibility and what your audience thinks about your products.
To improve product ranking on Amazon, one must use advanced tools and innovative techniques such as giveaways and discounts. The goal is to achieve and maintain a high sales velocity. The way to attain a high sales velocity is to keep your audience on their toes with your products; keep them hyped.
Optimizing the product listing helps in ranking better on Amazon. This includes employing the use of keywords, good product photos, detailed product descriptions, and backend keywords. Doing so helps you rank high on Amazon and get more sales.
Amazon product launch is an important part of any Amazon seller. It can skyrocket your product’s success in a matter of days, or it can ruin it. Aside from asking the usual question of "What to sell on FBA?" we'll help you understand how to launch a product on Amazon. We’ve created these simple steps for an amazing product launch, combining keyword research, marketing, and brand awareness.
Once your products are shipped to Amazon's fulfillment centers, you need to prepare your listing and marketing materials. To prepare your listing, you need to use the right keywords. Amazon is a search engine, much like Google. Hence, you must target keywords that you want to be indexed for.
Using the keywords will increase the visibility of your listing, which can be converted to sales. So, how do you conduct keyword research? Search your competitor's listing. Check what works for them, or use a paid tool such as Helium 10. Once you are able to conduct your product research, pick the keywords that will work best for your listing.
Optimize! Optimize! Optimize!
We can't stress the importance of optimizing your listing enough. Using the keywords you’ve gathered and picked, apply them to the product title, description, key product features, and images. This will help Amazon's A10 Algorithm from ranking your product.
Utilize Amazon PPC and Facebook ads to get the word out about your product. If you have a social media page, post teasers for your product. Send a newsletter to your email list. Tap social media influencers to help spread the news.
This is where you get people hyped on your various offers. Amazon PPC is also the same as Facebook ads, where you have to pay a certain amount to market your product. What you can do is run an aggressive automatic campaign for about 2 to 3 weeks. Then, switch to manual campaigns with broad, phrase, and exact keyword matching.
An Amazon launch service helps you successfully introduce your product without much work. It employs various techniques you can utilize to your advantage. We'll discuss more of that in detail further in.
Below is a list of software you can use for an Amazon product launch.
Selling on Amazon requires a reliable tool to help you manage your business. One of the tools you need is Sellerboard. Sellerboard is an all-in-one analytics tool that analyzes your online store’s cost-effectiveness and profitability.
By having an analytics tool, you can get data about your store and have a deep insight into your store's sales. Furthermore, it helps you understand and foresee future profitability. Using the data provided, you can learn how to grow your business, implement new strategies, and save time.
Instead of spending so much time researching who the best influencers you should connect with, use Dragon Dealz. Simply create an account on Dragon Dealz and choose your desired package. They will do the heavy lifting for you.
Remember, the influencers featured on this platform are authentic bloggers with authentic followers. So, once they create a review about your product, it will encourage people to check your listing. This traffic will then turn into sales.
ZonRush is another Amazon FBA launch service you should try out. They leverage chatbots using Facebook ads to launch your product. What they will do is to check for keyword opportunities and make sure that the product listing is fully optimized.
Next is they use smart chatbot funnels to a vast audience on Facebook. The results are also remarkable. This service can create up to 300 sales at a range of $250 to $500 on Facebook ad spend with a 40% to 80% discount.
JudoLauch is one of the most trusted launch services for your FBA business. They can help you reach more prospective customers in the Amazon marketplace. So, how does it work?
Opening the dashboard, click the 'Launch Now' button and add a product and its pertinent information to the dashboard. Second, choose the Amazon market you want and the number of units to launch. Then, upload promo codes on the dashboard to start the product launch. Lastly, monitor the results.
Launching your FBA business can be daunting—it all boils down to the right strategies, team, and knowledge on the platform. Using an Amazon FBA launch service can significantly help in launching your business. If you need professional help to successfully launch your FBA business, contact [email protected].
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