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Amazon sellers use feedback to determine how well they perform and meet customer expectations. In the retail giant, these evaluations are categorized into Amazon Seller Feedback and product reviews. 

Initially, these may seem similar, as they serve the same purpose—providing feedback from customers. But if you look closer, it becomes evident that they have distinct characteristics and unique impacts on your brand. 

This prompts us to ponder: What exactly sets apart these two types of customer feedback? Moreover, how can they impact your brand reputation and the success of your products? 

All the answers lie within this blog post. Keep reading to learn more!

What Is Amazon Seller Feedback?

Amazon Seller Feedback is a rating system feature that allows buyers to share their insights and opinions about an online store, particularly focusing on their experience with a particular seller. 

It can be a positive or negative review about the product quality, shipping and delivery efficiency, professionalism, or the level of customer service received. 

Why Is Amazon Seller Feedback Important?

Amazon Seller Feedback is extremely important for several reasons:

• Reputation and trust: positive feedback signals to potential buyers that the seller has a history of delivering excellent products and services. It builds credibility and encourages trust, increasing the chance of getting more shoppers.
• Purchase decision influence: buyers heavily rely on feedback from previous customers to assess the reliability and performance of a seller. Positive feedback can sway purchase decisions favoring a brand with a solid track record.
• Customer satisfaction: positive feedback serves as your validation, indicating that you meet or exceed customer expectations. Negative feedback highlights areas for improvement and helps sellers strive for better customer experiences.

How Does Amazon Seller Feedback Work?

Amazon Seller Feedback operates through a structured system that enables buyers to submit feedback to individual sellers. The feedback process consists of several key elements:

Seller Feedback Rating

Seller feedback is rated numerically on a 1 to 5 stars scale. On Amazon, ratings of 5 and 4 stars are considered positive, 3 stars are neutral, and ratings of 1 and 2 stars are deemed negative.

How is Seller Feedback calculated? The Amazon seller rating is determined by calculating the average of all the feedback received by the seller within a specific timeframe. 

Here’s a quick example: if you have received feedback from 100 customers over a month and 85 of them have given either 4 or 5-star ratings, you’ll get 85% positive. That is a good Seller Feedback score.

This calculation remains the same regardless of whether the remaining 15 customers have left neutral or negative seller feedback.

Seller Feedback Content

In addition to the numerical rating, buyers can leave seller feedback by writing comments. These remarks can be about:

• Shipping and delivery speed
• Communication
• Returns and refunds
• Seller responsiveness

Buyers can provide specific details and anecdotes related to these aspects. This will give potential customers insights into the overall seller’s business operation.

Seller Feedback Visibility

Customer feedback is a treasure trove of valuable insights, opinions, and direct experiences from shoppers. Gaining access to such information is not only beneficial but crucial to understanding and improving your seller performance.

Viewing the seller feedback you've received is easy. Follow these tips below:

1. Access your Seller Central account using your login credentials.
2. From the menu, go to Performance > Feedback.

3. On the Feedback Manager page, find the Recent Feedback section. From there, you can sort the feedback based on the rating. You can also search for specific comments by entering the relevant order ID.

Seller Feedback Removal

You may come across particular feedback that is extremely unfair or unjust. Unfortunately, you cannot remove these comments at will. Instead, Amazon allows you to make a request and evaluates it based on specific criteria.

Amazon will only consider your request if it meets the following conditions:

• The feedback includes profanity, offensive language, or inappropriate content.
• The feedback contains the seller's contact details or address.
• The feedback consists of product details, packaging, quantity, and more.
• The feedback pertains to fulfillment or customer service issues related to an order fulfilled by Amazon (FBA). Amazon is responsible for these.

If you think the feedback you received meets the criteria for removal, you can follow these steps:

1. Sign in to your Amazon Seller Central account using your credentials.
2. Go to Performance > Feedback.
3. On the Feedback Manager page, scroll down to the Recent Feedback section. 
4. Find neutral and negative reviews you believe meet the criteria for removal.
5. Click the dropdown menu next to the comment and choose “Request removal."

6. A confirmation message will appear. If you’re sure the comment meets the criteria for removal, click Yes.

7. Amazon will review the feedback. If it finds that the comment deserves to be removed, Amazon will strike it through.

What Are Amazon Product Reviews?

Earlier, we discussed Amazon's policy of removing product-related information within the Seller Feedback. While this may seem like a negative approach toward customer sentiments, it's not. This policy exists because Amazon has established a separate category exclusively for product reviews.

Product reviews on Amazon offer valuable insights from customers who have purchased and used a specific product. These reviews focus solely on the product and have nothing to do with shipping and seller performance. 

Customers can express their thoughts, opinions, and insights about various aspects of the product, such as its performance, features, and quality. Sharing their experiences contributes to the collective knowledge base and helps future buyers make informed purchase decisions.

Why Are Amazon Product Reviews Important?

Product reviews are essential for several reasons in the Amazon marketplace:

• Social proof: positive product reviews indicate that others have had a great experience with the product. This can create a sense of FOMO (fear of missing out) and encourage prospective shoppers to follow suit.

• Purchase assessment: the diverse range of perspectives shared in product reviews enables customers to assess a product’s pros and cons, durability, ease of use, and overall value for money. 
• Search ranking: products with higher ratings and more reviews tend to rank better, making them more likely to be seen by expected buyers.

How Do Amazon Product Reviews Work?

A product review on Amazon works by allowing online customers to post what they like and dislike about their purchased item below the listing. Here's an overview of how the process works.

Product Review Eligibility

According to Amazon Community Guidelines, customers who have spent at least $50 on Amazon.com within the previous 12 months can leave a review for most products. This policy ensures that reviews come from active and engaged customers who recently bought on the platform. 

Product Review Submission

The customer can voluntarily write a review on the product's Amazon listing page. They can rate the product on a scale of 1 to 5 stars and provide a written review detailing their experience.

Product Review Publication

Amazon follows a meticulous verification process to maintain the integrity and authenticity of product reviews. They ensure that reviews align with their guidelines and policies, offering customers a reliable and unbiased source of information.

During the review verification process, Amazon specifically looks out for the following cases that may result in the removal of a review:

• Financial interest: reviews by individuals with a direct or indirect financial interest in the product are prohibited. 
• Personal relationships: reviews from individuals perceived to have a close relationship with the product's owner, author, or artist are also subject to removal.
• Manufacturer posing as a shopper: reviews written by the product manufacturer, posing as an unbiased shopper, are not permitted. 
• Multiple negative reviews from a single customer: Amazon may remove them to maintain fairness and prevent potential manipulation.
• Monetary reward or incentives: reviews given in exchange for financial compensation or other incentives, such as bonus in-game credits or discounts, are also not on the list.
• Competitive seller reviews: Negative reviews from a seller on a competitor's product are no exception.
• Reciprocal positive reviews: Positive reviews exchanged between artists or peers in return for receiving good reviews are not allowed.

Product Review Calculation

Product star ratings on Amazon are calculated using advanced machine-learned models, which offer a more nuanced assessment than a simple average. These models consider several factors to determine the product's star rating, including:

• The recency of the rating review
• Verified purchase status

The freshness of the feedback keeps the recent customer experiences impactful on the overall rating. It also helps Amazon identify and filter out potential instances of fake or manipulated reviews.

Customer ratings without an Amazon Verified Purchase status do not contribute to a product's overall star rating. But if a customer supplements their rating with additional details such as text, images, or videos. In that case, their input is included in the calculation.

Amazon Seller Feedback vs. Product Reviews

Now that you understand how each type of Amazon feedback works, let’s quickly go over their differences.

https://www.youtube.com/watch?v=P3Q4PmpIeZQ&feature=youtu.be

How to Improve Seller Feedback and Product Review Scores

As you can see, Amazon Seller Feedback and product reviews are separate entities that require different management and response strategies. From product experience to seller performance, each aspect is relevant in shaping your reputation and influencing customer decisions.

But at the end of the day, improving your Seller Feedback and product review scores comes down to a few key strategies:

• Providing exceptional customer experiences
• Prioritizing product quality
• Addressing negative feedback promptly
• Engaging with customers
• Using workflows to automate feedback and review requests
• Learning from feedback trends
• Staying within Amazon guidelines

Remember, consistent effort and a customer-centric approach are critical to long-term success on Amazon.

Achieve Stellar Feedback and Reviews with Seller Interactive

Seller Interactive is a trusted partner that can help you make your brand known online. We work closely with sellers to develop tailored strategies that drive positive feedback and encourage customers to leave valuable reviews.

If you want to know more about product reviews and seller ratings, book a call today.

Filing a case about troubling issues with your Amazon products or account may be quite a challenge.  Blame it on Amazon’s AI solution, which focuses on emails. Besides, Amazon seller support is not sometime a good option. Getting past the system to reach a dedicated associate who would personally attend to your case takes time and a few strategic moves. One better way to handle burdens like this is to direct to an Amazon reinstatement service.

https://www.youtube.com/embed/wuWoYLQz6fE

Thanks to Likitha Sira, one of the account managers at Seller Interactive. Her previous extensive experience in working for Amazon has made her the go-to person when it comes to the seller’s account or product-related “cases.” Here are her valuable pieces of advice on how to effectively present a case to Amazon via email that will get a response from a trained associate.

• Dare to voice out how you feel about the issue.

While writing the details of your case, do not be afraid to pour out your sentiments on the issue. In your email, include words like frustration or disappointment. You can directly state, “We are frustrated with…” or “We are disappointed with the recent turnout of events because…”

Amazon’s automated system will filter out these words. Then, it will forward your email to a dedicated queue. In time, an experienced associate, who can provide an authentic response focused on your case, will attend to you. The honest communication that will transpire while processing your claim opens doors to reaching a favorable resolution.

Although being emotionally transparent is advisable, make it a point to stay professional at all costs. Choose your sentiment words wisely. This way, you succeed in Amazon conveying a compelling and honest message that highlights how the situation has impacted you and your team.

No matter how distressing the circumstances are, resorting to excessive displays of emotions, mainly using vulgarities, will only put you at a disadvantage. Not only will it reflect poorly on your business’s reputation, but it also nullifies your chances of getting a response, let alone a promising one.

• Supply all necessary details throughout your correspondence and provide screenshots to emphasize and prove your point.

Transparency, honesty, and supplying the correct details as much as possible are keys to resolving the issue in your favor. Structure your email carefully. Include all the necessary information. With this, it will be helpful to mention dates and the actual verbiage of the info in any notice you may have received.

To better illustrate your point, provide one or more screenshots. Using images further clarifies it, allowing the attending associate to understand the issue better. With this, remember always to include all the important details about the products choose in question.

Elaborate on the incidents that led to the problem. Then, move on to discuss the repercussions of certain events or actions related to it. Each case is unique in the sense that it is exclusive to the situation of the complainer. With this, it is critical to attach any file that will support your claim.

• If the associate requests for information already supplied in your previous email, reply by asking them to specify it. 

To avoid having to send the documents again, do not hesitate to inquire about the specific details that they need. Another option is to send a version of the same reports highlighting or encircling the data required.

Alternatively, you may also isolate this from the other pieces of information. Again, to help better focus their attention, provide screenshots, and incorporate these in pertinent areas in your message. For added emphasis, it helps to supply each screenshot with a caption.

• Write your subject line in all caps.

A subject line in bold letters will catch their attention. This technique, which is used in writing the critical features of product listings, also works with emails, concretely the subject line, or essential details mentioned in the body of your message.

If you want to know more about our process for bringing up cases to Amazon, please take advantage of our FREE CONSULTATION. Email Jayce at [email protected] today.

Do you want to ensure that your Amazon product listing's A+ Content (formerly Enhanced Brand Content or EBC) has a high conversion rate? With the Manage Your Experiments tool, you can perform Amazon split testing and determine if the content is getting a favorable response from your customers.

Let’s learn how to integrate A/B testing into your marketing strategy and collect the necessary data for your brand’s improvement.

Trials & Tribulations: Managing Amazon Experiments

Your store operates on a digital platform. Without running a few tests and experiments, there is no direct and upfront way of knowing what kind of content works best for your audience. It may also require at least two weeks or even several months to collect adequate data from such tests. 

Fortunately, in 2019, the ecommerce platform introduced a feature that can aid sellers in their Amazon selling and marketing journey without taking that much time. The Manage Your Experiments tool allows sellers to run split tests or A/B tests on their product listings simultaneously by simply connecting the tool to your Seller Central account.

With Manage Your Experiments, you don't have to limit yourself to publishing only one content version at a time before you can tell if it drives enough sales. 

The Amazon A/B testing feature helps speed up the identifying process and opens access to developing an effective strategy. Amazon’s system collects important customer information and compiles it into easily understandable and highly organized data charts.

Since it is a fairly new feature, users could only run a split test on specific content aspects like the product title during its beta test stage. However, the feature naturally expanded its scope once it was launched and began its operations.

Today, Manage Your Experiments allows sellers to conduct split test experiments on the following detail page elements:

• Product Title
• Main Image
• A+ Content
• Bullet points and Product Descriptions

Additionally, Amazon added new features last September to further help sellers make the most out of the tool, including 

• an option to automatically publish the best version as part of your product’s detail page, and 
• a feature that tests versions based on interaction rather than a timeframe.

With these additional features and the platform’s ever-present customer-centric nature, an Amazon seller like you can create content that yields higher conversion rates for your product detail pages.

What Is Amazon’s Split Testing Software, and How Does It Work?

Before discussing the operational aspects of Amazon’s split testing tool, it’s best to provide context and outline crucial details. What is split testing in the first place, and how does this practice enhance your brand and business?

Like actual scientific experiments, an A/B or split test compares group variations to determine which version produces the optimum outcome. 

The split testing approach eliminates guesswork, ensuring the best outcomes are achieved with unwavering precision.

Group A is the original or control group, where no variables are changed, while Group B refers to the variation. Both versions are run simultaneously to gather data on their performance and analyze the impact of changes made in the latter group.

When it comes to Amazon’s split-testing, once a customer lands on your product page, Amazon would automatically divide them into two groups, each viewing one of the two versions of your A+ content.

The two versions will be published for viewing during a predetermined period (between one to two and a half months). During this period, Amazon's algorithm will collect the data. 

After the experiment, the results will be turned over to sellers for analysis, which will serve as an Amazon guideline for determining which content version converts better.

*For reference, the image above shows a split test example of A+ Content for a Gator Cable product with a high conversion rate currently published on Amazon beside a product page without A+ Content.

Can Every Amazon Seller Use the Split Testing Tool?

As evidenced above, split testing is highly beneficial for product listing optimization. You may be excited to try this feature for your own detail pages, but it’s best to hold your horses first. Sadly, not all Amazon sellers can take advantage of the benefits of Manage Your Experiments. 

To qualify, you have to be

• a brand-registered seller from regions such as the United States, Canada, Mexico, United Kingdom, Germany, Spain, etc.,
• a trademarked brand, enrolled in Amazon’s Brand Registry, and 
• have a minimum of one (1) high-traffic ASIN with already published A+ Content.

With more people visiting your product page, you can collect more valuable data for analysis. In turn, you get more opportunities to expand your knowledge of creating better-quality content.

How to Create A+ Content Split Tests on Amazon

After learning how the tool works and which sellers can use it to their advantage, it's time to learn how to run split tests for A+ Content on Amazon. Once you've identified your primary goals for the experiment, head over to your Seller Central account and do the following:

1. Click on the “Brands” tab at the top of the page to access its dropdown menu. Select “Manage Experiments” from the menu, and you will be brought to Manage Your Experiments’ main dashboard.
2. Find “Create a New Experiment.”
3. Choose “A+ Content” as the detail page element your split test experiment will focus on.
4. Click on your chosen reference ASIN.
5. Name your experiment, state your hypothesis, and specify how long you wish for the experiment to run in the information box that will pop out.
6. Fill out the Content Selection sections.Choose content to be displayed on the A section:Choose content to be displayed on the B section:
7. Once satisfied, click “Submit A/B Test” located at the top right of your Seller Central account.

3 Steps for Increasing Conversion Rates

Split-testing makes it easier to design and create product listings A+ content that is more customer-centric and yields a high conversion rate. While running the test, you also learn valuable pointers that can be applied to content materials moving forward.

After analyzing and interpreting the results, you can change the content as needed. For effective execution and management, take note of the following: 

• During the revision, concentrate first on the more important elements of your Amazon listings for products (e.g., headlines and product images).
• Do one major revision at a time only. Juggling too many elements makes it hard to understand their impact on the overall content, let alone the test results.
• Run the test for an adequate amount of time, so your results will yield more valuable data for analysis.

💡 At this point, you already know what qualifications differentiate high-quality from poor-quality A+ content. To further enrich your knowledge, check out our other articles on creating copies that captivate your Amazon audiences.

In a Nutshell

Amazon has created Manage Your Experiments to give sellers like you the upper hand in publishing high-quality A+ content that drives maximum sales. This way, you don't risk using content that fails to align with your customer's needs and preferences and wasting valuable resources.

Split-testing content buys you more than enough time to revise the product descriptions, images, and layout of any new or existing listings using valuable data from testing. Hence, you minimize the probability of losing sales due to publishing subpar content that converts for long periods.

To learn more about using A+ content to boost your product's rankings and take your Amazon business to new heights, take advantage of our free consultation with solid Amazon professionals.

Book a call with us today!

Words go a long way in maximizing the advantages of your brand's success online. These words, mainly the strategic way of using them, make up engaging and informative copy—your means for communicating with your customers.

Without good copy, letting your customers know how good your Amazon listing is and why they should buy your product becomes tough (to the point of being improbable, actually). 

So, how exactly can good copywriting for Amazon listings significantly impact your business, and how can aspiring marketers and Amazon entrepreneurs like you create high-converting and compelling product listing copy? 

Why Your Amazon Product Listing Copy Matters

While a listing copy’s primary purpose is to communicate the product’s features and benefits to prospective buyers, writing descriptive and thoughtful copy can do more for your Amazon business. Good Amazon listings can increase your reach, boost your sales, and improve your credibility.

Increases Product Visibility

The most apparent effect of good Amazon copywriting is better rankings in the platform’s search results. Your place in Amazon search rankings may skyrocket with easily searchable and optimized product listing copies. Consequently, your product can receive the attention and visibility it deserves from its intended market.

Boosts Conversion Rates

Improving your Best Sellers rank and gaining traction from your target audience is only the beginning. Once your product has generated enough buzz, expect to experience a boost in customer engagement and interaction. Of course, with more people interested in what you offer, you can also anticipate a better conversion rate for your product.

Establishes Platform Credibility

Exceptional listing copy can also benefit your Amazon reputation in the long run. Besides placing your product on the map and boosting sales, honest and well-written copy can establish trust in your customers, further enhancing your credibility as a brand and seller.

Two Features Every Amazon Copy Must Have

Copy is indispensable in Amazon product listings. Although all copy abides by the standard rules of competent copywriting, essential qualities differentiate Amazon product listing copy from written content used on other websites, search engines, or anywhere else online. 

After all, this is Amazon. Its unique system and algorithm, which have played a critical role in catapulting it to becoming the most successful ecommerce platform worldwide, have specific requirements.

And this applies to every element sellers use in building their product pages, including copy. Without further ado, here are the two necessary qualities that define “good Amazon-worthy copy that drives sales.” 

1. Write the Copy To Fit Both Human Readers and Amazon’s A10 Algorithm

It’s crucial to understand that while your Amazon listing’s primary audience is your customer base, your copy is still on the ecommerce giant’s platform, and its algorithm technically counts as a search engine. For this reason, writing clear and searchable copy that accommodates both human readers and the algorithm is necessary.

Here are some guidelines to remember when writing product listing copy: 

• Customers appreciate simple and easy-to-understand product descriptions that succinctly enumerate the product’s benefits. 
• While keeping that in mind, know that Amazon’s A10 algorithm favors copy that mentions relevant keywords and phrases.

The key is balancing customer-centric writing that resonates well with your audience while optimizing search visibility.

The five bullet points of the copy are intended for the product's key features. Each bullet point must begin with a concise description written in ALL CAPS to attract customers' attention. Each elaboration, intended for Amazon's search engine algorithm, is then penned in sentence format.

Remember that the first three bullets should include the primary features of your product. Use all five bullet points. The more information you convey, the better your readers will understand the qualities that make your product worth purchasing. The entire bullet point description list has a limit of 1000 characters. 

Use all of them as much as possible. It will be to your product's advantage. Providing more detailed explanations further clarifies your product's distinctive features. Keep your copy direct and highly descriptive.

Use sensory details to describe the item's key features. To further strengthen your connection with your readers, associate your product's benefits with their specific situations. Address pain points by explaining briefly yet adequately how your product solves their particular issues and how it can help improve their lives.

2. Incorporate Relevant Keywords in Your Amazon Listing

Before you begin writing the draft of your sales copy, it pays to do SEO (search engine optimization) keyword research with the right tools. To give context to first-time marketers, the Search Engine Journal describes SEO as “modifying the website content to enhance searchability.” 

One of these practices is to conduct regular keyword research regarding your content of interest—in this case, your product. You can determine which search terms are important and valuable to your customers through keyword research.

After you have compiled a considerable keyword list of high-ranking phrases, feel free to start penning your draft.

The highest-ranking keywords in your list should be used in the title for product listings. You may also use these in the bulleted features.

The rule of thumb is to incorporate as many relevant keywords as possible without sacrificing flow and readability. Make it a point to use at least one keyword or key phrase in each bullet point. If and whenever possible, try to use more.

Determining how many important keyword phrases you can squeeze into your copy is at your discretion. Just be careful to not overdo it, or else you would be guilty of keyword stuffing, which is a substantial copywriting no-no that no decent copywriter (or seller) can afford to make.

https://www.youtube.com/watch?v=fmDpnSan5XE

Top-Notch Copywriting for Amazon Listings With the Experts

While they may be mere words, your Amazon listing copy is part of the backbone that holds up your entire brand and seller reputation on the platform. With these two essential qualities in mind, you can write listing copy that is customer-centric and optimized for Amazon’s algorithm. 

You can also hire companies like Seller Interactive that provide Amazon copywriting services to up the ante of your product listing copy. We also offer full Amazon Seller Central account management services, Amazon SEO services, listing optimization, and more.
Take advantage of our free consultation by booking a call and find out how you can further boost your sales with the help of Amazon experts!

Sellers from all corners are constantly vying for customers’ attention, striving to secure top positions in search results and boost their sales. It’s no wonder Amazon black hat tactics have emerged as a way to win customers through deceitful shortcuts. 

These deceptive tactics and unethical work to gain an unfair advantage pose significant risks that can hurt your business. You need to be aware of these typical moves. Read on to know these black hat tactics and why they spell doom for your online business. This way, you will be better prepared to protect your business from their damaging effects.

What is Amazon Black Hat Tactic?

Black hat tactics are unethical practices that manipulate systems or deceive users for personal gain. In the context of Amazon, unscrupulous sellers offer various black hat services, including fake reviews, click fraud, and competitor sabotage. 

While Amazon has policies in place to prevent such activities, it is still possible for black hatters to engage in this behavior.

3 Black Hat Tactics That Can Affect Your Brand Image

Maintaining honesty and credibility is a fundamental aspect of our business philosophy. We recognize the value of earning customer trust and delivering authentic value.

Unfortunately, there are Amazon black hat sellers who know how to exploit loopholes in algorithms, seeking to damage your integrity and lure away your customers. Here’s an inside look into what takes place behind the scenes.

1. They Inundate Your Page By Creating Fake Reviews

Getting substantial positive reviews indicates that you’re doing good in your business. But if you suddenly find yourself getting a barrage of Amazon reviews all at once, be wary. These may be the unscrupulous seller trying to kick you out of the competition.

These bad actors often create fake reviews to draw attention to your page, triggering Amazon’s detection algorithms. They are confident that Amazon will identify suspicious review patterns and take appropriate action.

Sadly, some sellers exploit positive reviews to manipulate the system. When such irregularities are detected, the platform usually suspends the business, even if you, as the targeted seller, are unaware of the attack.

2. They Distort Your Product Listing Content

Hijackers on Amazon can hack their way to your product pages. Upon gaining access, they can freely distort your content any way they please. This includes replacing images, altering listing copy, and even uploading vulgar or inappropriate content. They intend to damage your detailed Amazon listings and redirect sales to their products.

The consequences of these deceptive practices can be detrimental to your business. Malicious images or inaccurate claims and descriptions violate Amazon's terms and guidelines, risking the suspension of your listings and harming your brand reputation.

In addition to distorting your content, hijackers can tamper with your pricing information or redirect customers to their product detail pages. By doing so, they aim to get sales and profits from your business, impacting your revenue and market share on Amazon.

3. They Knock Off Your Brand and Steal Your Amazon Sales

Like hijackers, counterfeiters are among the top threats that could drive scrupulous sellers out of Amazon business. Although they do not go to the competitors' product detail page to hijack product listings, their penchant for selling imitations can devastate your brand and sales.

Counterfeiters often lure customers with lower prices, enticing them to purchase fake versions instead of genuine ones. Doing so works well in diverting sales, which should have been yours.

The practice of selling counterfeit products can go on for quite some time. By the time you realize it, numerous complaints from dissatisfied customers have already poured in.

4 Useful Tips to Avoid Black Hat Techniques

FOLLOW THESE 4 TIPS TO AVOID BLACK HATTERS
🔎	1. Stay Informed Keep yourself well-informed about Amazon's guidelines, policies, and updates that handle various aspects of selling on the platform.
👍	2. Always Take Note of Customer Reviews Look for red flags such as repetitive language, suspiciously similar review content across different listings, or a sudden surge of negative comments within a short timeframe.
🔐	3. Protect Your Intellectual Property Take proactive measures to protect your intellectual property rights, including trademarks, patents, and copyrights.
🤝	4. Seek Help from Abuse Prevention Teams Reach out to Amazon's dedicated Abuse Prevention Teams for any concerns about black hat sellers.

Now is the perfect time to save yourself from black hat tactics and take proactive measures to protect your business. By recognizing the importance of ethical practices, you can steer clear of deceptive strategies and begin implementing actions that promote integrity and long-term success.

Here’s how to start.

1. Stay Informed

Amazon does not regularly review posted content. It’s your job to ensure compliance with their guidelines. Familiarize yourself with the rules and regulations that govern product listings, seller accounts, customer reviews, advertising, and other aspects of selling on Amazon.

You must also continuously educate yourself about the platform’s news and updates. Stay updated with industry trends and best practices to navigate the marketplace effectively and avoid unintentional violations.

2. Always Take Note of Customer Reviews

Apart from fake positive reviews, other sellers also use fake negative reviews as their dirty strategy. These reviews may contain false information, exaggerated claims, or even be posted by individuals who haven’t purchased or used your product.

As an Amazon seller, distinguishing fake negative feedback from genuine ones is the best thing to do. Look for indicators such as repetitive language, suspiciously similar review content across different listings, or a sudden influx of negative comments within a short period.

Don’t forget to demonstrate your commitment to customer satisfaction. Address legitimate concerns, respond promptly, engage with satisfied people, and express gratitude for their support. 

3. Protect Your Intellectual Property

Black hat sellers often use false copyright infringement claims to disrupt your business operations. They may falsely accuse you of using their copyrighted material to weaken your listings or gain a competitive edge.

Protect yourself against such false copyright claims by keeping meticulous records of your original content—product images, descriptions, and marketing materials. Don’t forget to retain copies of any necessary licenses or permissions you have obtained from third parties.

Use the Amazon Brand Registry program for additional protection against intellectual property infringement. It has a range of tools and resources that facilitate the reporting and resolution of IP-related issues.

4. Seek Help from Abuse Prevention Teams

If you encounter black hats, don't hesitate to seek help from Amazon's Abuse Prevention Teams. These teams possess the expertise and resources to investigate and act appropriately against offenders.

Provide them with comprehensive information and evidence to support your claims. This may include relevant documentation, screenshots, or other proof to aid their investigation.

Your concerns will be addressed by effectively reporting and collaborating with the team. The teams will take the necessary measures to protect your brand and uphold a fair marketplace environment for all sellers.

Escape the Black Hat World with Seller Interactive

Are you tired of dealing with the detrimental effects of black hat tactics? Do you want to protect your business from its harmful consequences? Seller Interactive is here to help!

Our team can help you break free from the clutches of black hat tactics and build a sustainable and ethical online presence. We specialize in monitoring and managing various aspects of your Amazon presence, including customer reviews, product listings, intellectual property, and policy compliance.

Book a call and let us help you escape the black hat world for good.

Setting up a successful Amazon store can introduce your products to diverse audiences and quadruple your current customer base in no time. And in one of the world's largest and most popular online marketplaces, you’ll want to ask for help—Amazon A+ Content Writing Services are here to help.

Catching your customers' attention might be tricky, considering how saturated and cutthroat the competition is on the platform. Many sellers may offer the same products with similar specifications and nearly identical value propositions. 

For this reason, you must up your game to avoid getting buried in the vast sea of Amazon sellers. You may even need an Amazon SEO consultant's expertise while conducting your competitive analysis. 

How can you pull your brand from the competition and make your brand image stand out?

Let’s uncover the magic behind Amazon’s A+ Content and learn how Amazon A+ Content writing services can help brands like yours.

Putting the Spotlight on A+ Content

A+ Content, also known as Amazon Enhanced Brand Content, lets you elaborate further on the value proposition of your products on Seller or Vendor Central detail pages. In other words, this feature allows you to put out more enhanced content for your product listings and create more detailed product descriptions.

What Makes A+ Content Special?

A+ Content gives sellers access to several features that can be used to improve their product detail pages. First, unlike typical Amazon product listing formats, A+ Content lets sellers incorporate more images. The copy format is also not restricted to just six bullet points, allowing brand owners to discuss their product’s details more thoroughly.

From a customer's perspective, this looks more like a short ad complete with images and detailed copy that delves deeper into the benefits of your offerings.

However, from the seller’s standpoint, this feature is a valuable opportunity for letting their product shine. You can play around with the images and copy—just see to it that they stay within Amazon's guidelines.

There’s no hard rule for writing compelling copies for A+ Content. Unlike a product description, which is limited to 2000 characters, it has no exact character limit. You can also freely use any format that best fits your copy and detail page layout, making it easier to write more creatively.

A+ Content Modules

Sellers can keep their prospective customers on their toes by transforming their detail page’s entire look using 17 various product page layout modules. Here are some of them.

A+ Content also allows sellers to showcase how their brand came about through the Brand Story feature.

To make the long story short, A+ Content gives you more room for creatively structuring your content and sharing your story. When you do it right, the feature becomes an indispensable tool that can boost your brand and be used to edge out the competition.

Who Can Use the Feature?

With how much creative freedom A+ Content gives to online vendors, you may wonder if all Amazon sellers are eligible to use the feature to customize and enhance their product detail pages. 

If you're already approved as a brand owner in the Amazon Brand Registry and have high-traffic ASINS, you can take full advantage of this feature.

Amazon also offers enhanced A+ Content tools with its exclusive premium version, A+ Premium Content or A++. The premium version allows sellers to create more interactive layouts compared to the standard modules found on regular A+ Content. 

Here’s a comparison of the basic and premium features of A+ Content.

Initially, interested brand owners could only use A+ Premium Content through an invite and subscription. However, Amazon announced last August that all registered brand owners can now use the A+ Premium Content with no additional costs, provided they meet the criteria.

How Effective Is It?

Amazon’s A+ Content has much to offer, but realistically, how successful would a brand and business be if a seller uses the said feature? You might be curious to know.

Amazon claims that users may experience a boost in sales by 3 to 10% with enhanced brand content. Likewise, according to the platform, A++ Content users may witness an increase in revenue by 15% with the premium version’s more interactive features.

Amazon attributes these potential sales increases to A+ Content’s ability to: 

• encourage repeat purchases from existing customers, 
• allow potential customers to make more informed purchasing decisions, 
• and improve overall customer satisfaction.

With all that already laid out before any transaction, customers are more likely to be satisfied with what they ordered and less likely to give negative feedback, having set expectations at the very start of the buying process. 

Writing Copies That Rock

Of course, knowing all the features A+ Content can give you won’t automatically turn your detail pages into high-converting product listings. Before publishing any A+ Content product pages, you must learn how to write compelling copies to reach your business goals successfully.

The Shorter, The Better?

The golden rule in copywriting is to keep your copies clear, concise, and straightforward, resulting in often short product descriptions. But shorter doesn't necessarily equate to better each and every time, and it won’t work well in this case.

Shorter product listings won’t allow you to provide important information and details about your product sufficiently. It may even lead to confusion on the customer’s side, and no sane seller wants that.

Below are some tips to keep in mind:

✍️ Steer clear of generalized descriptions and use your words wisely. ✍️ Add strategically placed keywords to ensure your listings can reach your target audience. ✍️ Learn how to do backend keywords and apply them to your A+ Content.

Through the Customer’s Eyes

Enumerating product details simply won’t suffice. When writing copies, putting yourself in your customers' shoes is mandatory. Always ask, “What's in it for me as a customer?” 

And from there, answer your own question:

✍️ Provide specific details showing your product’s edge over the competition. ✍️ Do intensive research to better grasp what your audience wants. ✍️ Feature clear and high-quality media that demonstrate how to use the product.

Knowing Your Product

Knowing what you‘re offering is one of the first steps to writing powerful, persuasive copy for A+ Content that can resonate well with your customers. Otherwise, focusing attention directly on the stellar benefits of your product might become challenging.

You can freely zone in on how your product can make a positive difference in your customer’s life when you:

✍️ Know the full extent of the capabilities and limitations of your product. ✍️ Discuss specific situations and addressing how your product can solve them.

Tell a Story

Writing product listings can be challenging and repetitive, but not with A+ Content. With it, feel free to communicate with your customers as if you're writing a story. 

Descriptions that feel sincere and relatable have proven successful in drawing readers in.

Key Qualifications That Make A+ Content “A+ Worthy”

An A+ Content can not be considered A+ material if it fails to meet quality standards. Like any feature on the ecommerce platform, there are certain guidelines that sellers must follow to get their detail pages approved. 

Rather than limit your creative freedom, the rules applied to executing it were imposed to help up your advantage in boosting conversion rates.

To give some reference, Amazon advises A+ Content users to avoid placing or doing the following on the A+ Content pages:

❎ Making direct comparisons between your and a competitor’s product ❎ Adding promotion and discount details in the copy ❎ Inserting time-sensitive call-to-action phrases such as “buy or shop now” or “place your order today.” ❎ Using customer reviews and quotations from private sources for testimonials ❎ Writing exaggerated declarations like “the best,” “top-rated,” “the #1,” etc. ❎ Claiming that your product can cure, diagnose, or prevent illnesses

Develop A+ Product Listings with the Experts!

A+ Content is a powerful Amazon tool that lets you better communicate your product's benefits, allowing your customers to know and understand that you're giving them great value for their money. Through the information conveyed in your content, they'll know what they're buying and why they're buying it.

We’ve given some insightful tips on creating compelling copies for your A+ Content, but we also understand that not everyone is a writer. In that case, you may want to get some help from people who know what and how to write, like content and product writing services.

Want to know more about the benefits of using A+ Content for your Amazon listings? Learning about the ins and outs of the ecommerce platform from the experts is the way to go. 

Consider working with Seller Interactive. 

With our team of Amazon professionals who have years of experience in handling Amazon accounts and optimizing their product listings, your business is sure to reach its full potential with ease.

How can Amazon A+ Content Writing Services help?

You can rest assured that Seller Interactive offers listing optimization and content creation services that can create and publish well-structured and high-converting product listings. Our content services include:

• Developing compelling product titles
• Writing detailed copies with strategically-placed keywords
• Placing relevant and top-quality product images
• Maximizing the use of Amazon A+ Content
• Managing and optimizing all product listings on your account

Take advantage of our free consultation. Book a call with our professionals today!

Without implementing Amazon backend keywords, your customers will have difficulty finding your product pages. That's why optimizing for Amazon SEO is critical. It directs traffic to your product pages and provides shoppers a seamless experience.

Most sellers are familiar with picking search terms or keywords for their listing copies. While this optimization is crucial and caters to both the potential buyer and Amazon’s algorithm needs, there’s a hidden advantage that a few sellers ever bother doing: putting backend keywords to their product listings. 

Backend keywords are tactical maneuvers in the fierce competition of the largest marketplace. It helps Amazon’s A10 algorithm refine its product evaluation, making it more visible to the right shoppers. It’s time for you to start using it, too. Read this article to know how they work and the tried-and-tested methods you can easily execute to give you a leg up on your SEO game plan.

How Do Backend Keywords Work?

Backend keywords, which you can only use from the backend part of your seller account, are intended to be hidden. Therefore, anyone going through Amazon won't spot them, no matter what or how they search.

Backend keywords primarily help Amazon's algorithm learn more about your listing and determine its rank. They work similarly to HTML tags on websites. The significant difference is backend keywords are exclusive to Amazon.

Most importantly, their impact on boosting a listing's organic ranking is equally important as a listing with a well-structured title and description.

The Dos and Don’ts of Using Amazon Backend Keywords

To maximize the effectiveness of your Amazon backend keywords, here are five essential dos and four don’ts to consider.

How to Find the Most Relevant Keywords for Your Product’s Backend

Are you a seasoned seller looking to refine your backend keyword strategy or a newcomer trying to navigate the intricacies of Amazon's search algorithm? You can use these methods to unlock the power of backend keywords and enhance your product's visibility on the world's largest online marketplace.

Let's dive in and discover the methods that will help you build your backend keyword list and propel your Amazon product to new heights.

Search Term Report

A search term report is one effective method for finding relevant keywords. It provides insights into actual keywords users entered on Amazon's search bar. These terms triggered your ads or organic marketing efforts in the search results. Analyzing this report will enable you to identify which keywords drive traffic to your website or product listings.

Amazon Seller Central has a paid ads platform wherein you can generate a search term report. If you're looking for backend keywords off the marketplace, Google Ads or Facebook Ads have the same feature.

These platforms provide detailed reports that reveal the specific search terms users entered to discover your content. By identifying the best keywords to use off your product page, you can optimize your content and target them more effectively.

Keyword Research Tools

Amazon offers various keyword research tools designed explicitly for sellers and advertisers. These tools provide valuable insights into the search behavior and popularity of specific keywords on the platform.

Popular tools include Jungle Scout, Helium 10, and MerchantWords. These keyword tools allow you to research extensively, identify trending keywords, and analyze each keyword's search volume and competition.

Utilizing these tools can uncover hidden keyword opportunities, pick the best backend search terms for your listings, and optimize your product off the front page for maximum visibility and indexing.

Amazon Search Engine

Understanding Amazon's search engine algorithm is crucial for finding relevant keywords. The A10 considers various factors when determining the relevance and ranking of product listings in search results. Factors such as organic sales, the velocity of sales, and product reviews are added on top of having relevant keywords inserted in your product listing copies.

To optimize your product listings, it is essential to incorporate relevant keywords in strategic locations, such as titles, descriptions, and bullet points. Using keywords that accurately describe your product and align with the search terms used by potential customers increases the visibility and chances of conversion.

Identifying Backend Keywords

Using keywords from your customers' perspective is easy. Once the search terms they use match those in your listings, they're automatically directed to your page—that's the purpose of basic search engine optimization.

At times, the name of your product already contains the keywords you need. Therefore, it's understandable why you'll no longer include these in your keyword list. This is where backend keywords come into play.

Amazon backend keywords account for the search words you didn't use in your product listing copy. They increase your listings' chance of getting indexed when the shopper triggers the primary keyword on the search bar—your products become more likely to appear on search results. However, upon visiting your page, they won't see them.

Not only are backend keywords helpful in boosting your product listing's visibility, but they also make it more reader-friendly. You no longer have to force incomprehensible keywords in your product listing copies. 

Step-By-Step Guide to Adding Backend Keywords on Amazon Seller Central

Here's a simple guide to help you add backend keywords to your Amazon Seller Central account.

1. Go to Amazon Seller Central and log in using your credentials. 
2. Once on your dashboard, go to Inventory > Manage Inventory. Here, you will see all your product listings.

3. Find the product whose backend keywords you want to optimize. Click the corresponding Edit button, and you will be directed to the product detail page.

4. Go to the Product Details tab on the page’s submenu. Input the backend keywords in the Generic Keyword field.

Amazon has a 250-character limit for backend keywords, so make them count. Enter relevant and specific terms that are related to your product. Consider using synonyms, variations, and related keywords that customers might use when searching for your product. 

5. After adding the backend keywords, click Save and Finish to save the changes. Amazon will update your product listing with the newly added backend keywords.

Increasing Your Listing’s Organic Ranking With Backend Keywords

Overall, backend keywords make it easier for customers to spot your product pages. Like how HTML or Meta Tags work, they let Amazon's algorithm identify and validate that your listing is pursuing a specific keyword.

They deter keyword stuffing by making your listings more presentable and easier to read. Before using backend keywords was implemented, sellers were prone to using as many keywords as possible in the title and description. This resulted in an awkward copy that broke the flow of the sentence and made it hard to understand.

Because keywords don't always abide by grammatical rules, some are bound to sound awkward. At times, these types of keywords turn out to have a high search volume. To benefit from them without directly impacting your descriptions' overall flow and readability, use them as backend keywords instead.

As a guide, consider these backend keywords' best practices that you can apply on Amazon:

Stick to Keywords Relevant to Your Products Only

Forcing irrelevant keywords in your copy won't increase your pages' ranking. On the contrary, it will reduce conversion rates for the marketplace and grow your business. At best, use terms directly connected to your perfect product and its benefits.

Word Keywords Logically

When considering logical arrangements, think of how people arrange their words when they search. Take the use of colors as an example. It rarely happens that people put the color after another word, as in cargo blue pants. Usually, they enter the color first, so they often type in blue cargo pants.

Steer Clear of Brand Names

Backend keywords with brand names are a big no-no on Amazon. Always focus on those without any brand titles included. These will generate a higher search volume, making it easier for your customers to land on your pages.

Maximize the Potential of Your Backend Keywords With Seller Interactive

The backend is the most underutilized section of product listings, and the seller who knows how to use them has a significant advantage over those who don’t. With the help of Amazon experts, you can push your listing’s potential to its full potential with the best backend keywords strategies.

Find out how you can further use backend keywords to boost your product pages on Amazon. Book a call with us today!

If you haven't yet realized the full potential of Amazon SKUs in the world’s largest e-commerce platform, it's time to reevaluate your approach. But what is a Seller SKU on Amazon? Why is it crucial for new sellers to understand its importance?

In the bustling world of ecommerce, Amazon stands tall as the juggernaut of online marketplaces. With millions of products available at the click of a button, it’s no wonder that entrepreneurs and businesses worldwide flock to this platform to show their brand and tap into its vast customer base.

Aspiring Amazon sellers, however, find themselves grappling with a term that can be puzzling: the Seller SKU. Many individuals mistakenly associate it with other product identifiers like ASINs or UPCs. But this unique code holds a special place in the selling landscape.

Find out all the answers here in this comprehensive guide. 

Understanding Seller SKUs on Amazon

Amazon Seller SKU stands for Stock Keeping Unit. It is an alphanumeric identifier you and Amazon use to keep tabs on your products and orders. When setting up your products on Amazon, each product gets assigned a unique SKU for easy tracking and identification.

You may encounter various terms like "Seller SKU," "Merchant SKU," or "Amazon SKU." Don't worry; they all refer to the same concept! These SKUs are critical metadata components associated with your product information page within Amazon's catalog.

The Importance of Amazon Seller SKUs

Seller SKUs go beyond identifying products in the Amazon marketplace. They are powerful tools for sellers to optimize their operations, improve efficiency, and enhance their overall selling experience. 

Here are some key reasons highlighting the importance of Amazon Seller SKUs.

By knowing the importance of Seller SKUs and leveraging them effectively, you can carve out a strong presence and build an incredible management system in the thriving landscape of Amazon.

How Seller SKUs Differ from ASINs and FNSKUs

Indeed, Seller SKUs, ASINs, and FNSKUs can confuse many Amazon sellers. Let's break down their differences in a simplified way: 

Why must sellers learn to recognize Amazon FNSKU, ASIN, and Seller SKU? It’s simple:

• It will maintain a proper inventory management system.
• It will improve search rankings, discoverability, and customer engagement.
• It will ensure seamless order fulfillment, preventing any errors or delays in shipping.
• It will help you avoid policy violations and keep a smooth selling experience.

Grasping these distinctions can help you navigate the complexities of Amazon selling with greater confidence and effectiveness.

Where Can You Take Advantage of Seller SKU on Amazon?

Managing a diverse range of products and variations in your Amazon business can sometimes become overwhelming. That's where SKUs can greatly alleviate this challenge.

You can take full advantage of Seller SKU by incorporating it into various tasks within Amazon Seller Central. Allow us to give you a detailed breakdown:

1. Enhance product listings: Include the Seller SKU information in product titles, bullet points, and descriptions to refine searchability and provide clear identification. By doing so, customers can find your products easily.
2. Assess performance: Link buyer feedback, profit rate, and other metrics with specific SKUs. It will help you specify top-performing items, know alternatives, and make data-driven decisions for your product and pricing strategies.
3. Analyze sales data: Use SKUs to analyze individual product sales in Seller Central, giving you valuable information on your best-selling items and helping you make informed decisions about your inventory.
4. Manage inventory levels: Monitor your items by regularly checking SKU levels in Seller Central. Plan your replenishments to avoid running out of stock, which can negatively impact your sales.
5. Streamline supply chain: Assign unique SKUs to suppliers, manufacturers, or distributors to easily handle inventory sources and reorder processes.

How to Create a Seller SKU on Amazon

Believe it or not, creating Seller SKUs is a breeze. You don’t need fancy software or cryptic code-breaking skills. Fretting about complicated algorithms or memorizing codes is also unnecessary. 

With just a touch of product knowledge and an understanding of the proper format and guidelines, you’ll be well on your way to becoming an expert in SKU creation. But how exactly do you go about creating your own Seller SKU?

The Anatomy of Amazon Seller SKU

What exactly does an Amazon Seller SKU code look like? Here’s an example: 

When customizing your SKUs, remember to have these details ready:

• Product type: It should be concise, descriptive, and representative of the product itself. For example, “shoes,” “woman’s pants,” or “bags.”
• Brand name: It provides further clarity and aids in differentiation, especially if you offer products from multiple brands. Including the brand name in the SKU helps you track products accurately.
• Product category: Category helps to group similar products and facilitates quick navigation. For example, “clothing,” “home essentials,” or “gardening tools.”
• Product size: Incorporating size information helps separate between different sizes of the same product. You can use abbreviations, numerical indicators, or standardized sizing conventions.
• Product condition: Use descriptors like “new,” “used,” “refurbished,” or any relevant condition terms to mark your products based on their status.

• Product price: The cost you paid for the product. Most of the time, it comes in the form of numerical value.
• Product attributes: The description can include details like material, dimensions, or any other relevant features that help spot the product.
• Unique identifier: A combination of letters, numbers, or symbols that separates your SKU. It helps avoid confusion and simplifies inventory tracking.

Step-By-Step Guide in Creating a Custom SKU

Below is a step-by-step guide to customizing your own stock keeping units.

Best Practices in Creating SKUs

As you create product SKUs, adhering to best practices to ensure optimal results is crucial. Consider the following tips:

• Never start with 0: Leading zeros may be dropped or misunderstood in specific systems or software. It’s best to avoid starting your SKU with 0 to uphold a comprehensive product identification system.
• Don’t confuse SKU with universal product code: SKU is an internal identifier; UPC is a standardized barcode used for scanning products at the point of sale. SKUs are unique to your business, while UPCs are used across different retailers.

• Use identifiers instead of product titles: Product titles can change over time due to updates, rebranding, or other factors. Instead of using the product title in your SKU, use identifiers such as size, color, or material that remain consistent. 
• Avoid using symbols: Symbols and special characters like commas, periods, or asterisks can cause compatibility issues with various systems. Stick to alphanumeric characters for ease of use.

Are There Any Alternatives for Generating SKUs?

Certainly! Amazon-generated SKUs can be valuable if you feel uncertain or lack confidence in manually creating SKUs.

You can let Amazon automatically generate SKUs for you when listing your products. This feature can be handy for sellers with a large inventory or who prefer a more standardized approach.

There are also various online tools available that can help you create SKUs. They offer comprehensive guidance and support, allowing you to generate unique and well-structured SKUs that align with your specific requirements and preferences.

You only need to remember that Amazon-generated SKUs may not always align perfectly with your specific needs. If you require more descriptive or custom SKUs, manually creating them is better.

Achieve Peak Efficiency with Amazon Seller SKUs

Inventory management may not be the most glamorous aspect of your work. Still, it is vital in preventing chaos and maintaining smooth operations. After all, no seller wants to get overwhelmed by juggling countless products, orders, and customer demands.

Fear not! The solution lies in the power of Seller SKUs. They may appear small and insignificant, but they have the potential to make a substantial difference in your day-to-day tasks. 

By creating unique identifiers for your products, you can establish a system that brings efficiency, order, and control to your management duties. Imagine the peace of mind that comes from knowing where each product is, efficiently fulfilling orders, and managing Amazon accounts. What more could you ask for?

Want to know more about Seller SKU? Seller Interactive can help!

Book a call today!