Top 2 Qualities of an Amazon Listing Copy That Drives Sales

Last updated on June 5th, 2023

Written by Himanshi Raj

Words go a long way when it comes to maximizing the advantages of your brand’s success online. These words, concretely the strategically creative way of using them, make up a good copy, which is your means for communicating with your customers. Without it, letting your customers know how good your Amazon listing is and why they should buy it becomes tough (to the point of being improbable actually). 

Copies are indispensable in Amazon product listings. Although they abide by the standards of competent, ethical copywriting, there are essential qualities that differentiate them from written content used on websites or anywhere else online. After all, this is Amazon. Its unique system and algorithm, which have played a critical role in catapulting it to becoming the most successful E-Commerce platform worldwide, have specific requirements. And this applies to every element that sellers use in building their product pages, which includes the copy. Without further ado, here are the two necessary qualities that define a “good Amazon-worthy copy that drives sales.” 

1. Write the copy to fit both human readers and Amazon’s A9 algorithm.

The five bullet points of the copy are intended for the product’s key features. Each bullet point begins with a concise description written in all caps. This is done to attract customers’ attention. The elaboration for each, which is intended for Amazon’s algorithm, is then penned in sentence format. Keep in mind that the first three bullets should include the top three main features of your product. Use all five bullet points. The more information you convey, the better your readers will understand the qualities that make your products worth purchasing. Each bullet point feature description has a limit of 500 characters.

Use all of them as much as possible. It will be to your product’s advantage. Providing more detailed explanations further clarifies your product’s distinctive features. Keep your copies simple, direct, and highly descriptive. Use sensory details to describe the item’s key features. To further strengthen your connection with your readers, associate your product’s benefits with their specific situations. Address pain points by explaining briefly yet descriptively and adequately how your product can help improve their lives.

2. Incorporate the right keywords in your Amazon listing.

Before you begin writing the draft of your copy, it pays to do an SEO for Amazon products keyword research first with the right tools. After you have compiled a considerable list of high-ranking keywords or key phrases, feel free to start penning your draft. For product listings, the highest-ranking keywords in your list should be used in the title. You may also use these in the bulleted features, along with the other keywords in your inventory.

The rule of thumb is to incorporate as many keywords as you can without sacrificing flow and readability. Make it a point to use at least one keyword/keyphrase in each bullet point. If and whenever possible, try to use more. It is in your discretion to determine how many keywords/keyphrases you can squeeze in your copy. Just be careful that you do not overdo it. Or else you would be guilty of keyword stuffing, which is a substantial copywriting boo-boo no decent copywriter (or seller) can ever afford to make.

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