The Difference Between Seller Reviews and Product Reviews?

February 2, 2020
Written by Ken Zhou
Seller Reviews and Product Reviews

On Amazon, there is a way for sellers to find out how well they are performing. These evaluations are categorized into two groups: the Seller Feedback vs Product Reviews. Both reviews play a critical role in helping you better manage your business.  Full-scale Amazon SEO consultant can guarantee you to optimize these both reviews to maintain your credibility as Amazon seller.

A Seller’s Review is the feedback used to measure your quality as a Seller on Amazon. You can find it in your Seller’s Profile in your Product Listings. All you need to do is click on it, and you will see valuable data that tells how well you managed your customers’ experience. It covers:

  • Shipping times
  • Professionalism
  • Overall Customer’s Experience

Seller Reviews and Product Reviews

These Seller Feedback vs Product Reviews are critical to Amazon and sellers alike for the following reasons:

  1. It keeps buyers informed of whether or not you are capable of meeting expectations based on average feedback. Your customers require this information to help them make an informed decision.

If the data featured therein is favorable for you, these will help convince the potential customers to patronize your products.

  1. Are you an authorized third-party seller (3p seller)? If your answer is “Yes,” then you will find Seller’s Review particularly useful because you are competing with other sellers selling identical products.

You benefit from it because it increases your credibility, so potential customers and browsers alike will know that you are trustworthy. Overall, this raises your chances of winning the Buy Box.

  1. You will know if your performance could lead to probable suspensions.

Product Reviews, on the other hand, discuss what your customers think of the product they bought from you. It has nothing to do with your performance as a seller or your customers’ buying experience.

You can find these reviews on the items project detail page on the Amazon marketplace. If you find that the comment violates the platform’s guidelines or it has nothing to do with the buying experience, then you can have it removed. To do this, file for a case with seller support.

If you want to know more about removing product reviews or need help in facilitating the case for its removal, give us a call. Please take advantage of our FREE CONSULTATION. We would gladly answer whatever questions you may have regarding Sellers Review and Product Review. Email Jayce at [email protected] today.

 

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