t’s the largest e-commerce platform in the world, so why have you not have been able to realize the dream and promise that is Amazon? Launch More Products So, you’re thinking - “What? You want me to launch more products when the products I’m currently selling are not yet earning enough to justify launching more? How is that smart?” The intuitive approach of trying to get traction on one product at a time seems smart, safe, and even...

Are you FAILING TO SCALE on Amazon? Here’s part of the problem When you look below the fold for most product listings, under the “Sponsored products or related to this item” row, Amazon offers your competitors products, which may be cheaper and/or have a better conversion rate than yours. But what if you could own those product suggestions? What if Amazon suggested products are not only yours, but the customer recognized your brand immediately? You can do this by...

Here are our 4 top tips to optimize your images on Amazon. Your product images may have been shot by a professional photographer and yet those same highly-priced images may fail to help sell more products. Know Your Goal! The secret to this, my friends, is discipline. I learned years ago from a mentor of mine that any element you put into these images must have a specific purpose that contributes to your goal. In this...

Copy That Sells
Struggling to scale and be found on Amazon? Write for Two Audiences The best sellers know that crafting a sales converting listing is half art and half science. The most persuasive copywriter will not necessarily be able to produce the best Amazon listing. Likewise, AI technology that knows every keyword and the correct order to put in the title, bullet points, description and back-end will not be able to connect with human readers as well as we hope. It...