Last updated on June 19th, 2023
Written by Ken Zhou
The holiday season is fast approaching. Whether you have been selling on the Amazon marketplace for so long or not, you know how hectic the last quarter of the year can be for business owners. In times like this, the primary goal of every seller is to boost seasonal sales on Amazon.
This is when people purchase Christmas presents for themselves and their loved ones. But besides holiday gifts, shoppers often take advantage of great deals on various shopping events to buy other items.
While it’s possible for you to market your products on your own, you must step up your game by hiring marketing professionals. They can help you skyrocket your sales in the vast and competitive market. This article tackles the benefits of working with an Amazon marketing services agency during the holiday season.
If customers are too eager to look for deals and purchase items on Amazon, the sellers might have mixed feelings about the holiday season. After all, selling on this platform isn’t always rainbows and butterflies, especially during the busiest shopping season.
But it’s still not enough for you to stop trying or not exert more effort to boost sales this holiday season. Here are some things you can look forward to during the holiday season on Amazon so that you can set your marketing strategies in place:
In preparation for the Christmas season, many customers shop online and leverage all the sales they can find, especially during Black Friday and Cyber Monday. As an Amazon seller, you might feel complacent that your brand will see a boost in traffic even without trying hard because of the hype.
Still, you must keep developing marketing strategies within and outside of Amazon. This ensures that you direct more holiday shoppers to your store. Some buyers might still shop even after these events, so you should continue to promote your products on different platforms.
Holiday season or not, customers are always looking for bargains. But because they will order more items during special occasions, they are most likely drawn to brands offering substantial discounts and free shipping.
So before the holiday season, you must plan your promotional discounts and ensure you can provide them with fast and free shipping services. Also, don’t forget to announce your irresistible offers on your social media platforms.
You can create videos on YouTube, Facebook, TikTok, or Instagram to advertise your offers. Ensure your content is optimized for mobile users, as consumers nowadays use mobile devices for searching and shopping.
Since you are not the only seller who wants to capitalize on the holiday rush to attract customers and boost sales, expect tougher competition within the Amazon marketplace. They are also most likely to avail themselves of digital marketing services. These agencies will help them devise strategies to create more hype around their products.
And when there’s hype on products, those Amazon sellers can easily boost their holiday sales on the platform. To stay on par or ahead of your competition, consider setting your prices lower than those of other Amazon sellers. You can also use holiday keywords to boost the visibility of your product listings.
But if you need advice on pricing and other marketing strategies, look for a reliable company offering various digital marketing services, including pay-per-click advertising and content marketing.
Some Amazon sellers opt to market their products without any outside help because they don’t have enough budget. Or, they think they can increase sales on their Amazon store and have more impact without hiring a professional marketer.
But you must understand that they are more than capable of delivering the best results for your business. Below are the ways an Amazon advertising specialist can help increase your holiday sales:
Nowadays, businesses don’t settle with only one online marketing platform. Instead, they diversify their marketing efforts on various platforms like email and social media. So, even though Amazon sellers can greatly benefit from using Amazon Sponsored Ads, it is not enough to drive non-Amazon shoppers.
Consider hiring a marketing expert or account manager who can set up and manage multiple marketing platforms, especially during the holidays. They will be truly helpful if you do not have the time to create multiple accounts or post content regularly.
Besides helping you manage your social media accounts or other marketing efforts, an advertising agency can also provide you with helpful techniques to promote your products. Because they have prior experience working with other business owners or Amazon sellers, they know several effective strategies that can lead to more sales during the holiday season.
Marketing experts are capable of performing diagnostics for your Amazon business. As a business owner, you might be focused solely on fulfilling your orders and overlook tracking your progress. Marketing agencies can do this in your stead; they read crucial performance metrics to determine the areas of your business that need improvement, especially in marketing.
For example, they can conduct A/B or split testing before rolling out your final strategies, which will be beneficial during the holiday season.
Once they have identified the weak areas of your marketing efforts, they can promptly develop strategies and create content that suits your brand story and products. This way, your budget and efforts dedicated to content creation and plan execution will not be wasted, especially during a crucial season like the holidays.
For example, your target customers are fur parents who might be interested in buying pet accessories. Marketers can generate excitement around your eco-products using a good Amazon SEO strategy and boost your Amazon holiday sales.
Or, if you are an eco-friendly brand, they can utilize green marketing and tailor-fit your content to highlight your brand ethics.
If you are convinced your business needs an Amazon marketing company during the holiday season and beyond, you must be careful in choosing who to work with. There are several considerations to ensure you get the most out of your investment in them.
Among the best Amazon marketing agencies you can find online, how do you determine the most suitable one for your business? Here are some tips you should consider while looking for a reliable advertising agency.
Not all agencies have the same fields of expertise. For example, some specialize in certain industries or marketing channels, while others may have more experience working with businesses of your size. So, it’s important to research first and find an agency that understands your industry and target market.
Sometimes, asking for someone’s suggestions is necessary, especially if you are a new Amazon seller. Consider asking experienced sellers on Amazon Seller Forums or other business owners you personally know. But take their recommendations with caution, too, and check if these agencies suit your goals and standards.
Once you’ve narrowed your options, look at each agency’s portfolio and case studies. This way, you can see what type of work they’ve done in the past. This will give you a good sense of their sales and marketing capabilities and whether they fit your business well.
Take some time to think about what you want your business to achieve during this year’s holiday season. Are you looking to increase brand awareness? Or drive more traffic to your product listings? Reach new Amazon sales records?
Once you have a clear idea of your goals, you can narrow your search and focus on the right Amazon marketing company for your business. Informing them ahead of your goals will also allow them to tailor-fit all strategies, plans, and campaigns accordingly.
Before working on any marketing campaign, ensure they are achievable within your timeline. If you expect overnight results, you’ll likely be disappointed and think things didn’t go your way. So, you must work with your agency to set realistic goals and timelines to measure success accurately.
While you can promote your products independently, hiring marketing experts is still the best move for your business, especially during the holiday shopping season. Because you will face tough competition, boosted traffic, and picky customers, you must work with professional marketers to increase sales volume.
But before signing up with any agency, you need to research, ask for recommendations, check their portfolio, establish your goals, and set realistic expectations toward them.
Are you ready to entrust your holiday season marketing efforts and other crucial tasks to a reliable agency?
Well, you don’t have to look that far. Seller Interactive offers various services that benefit Amazon sellers, such as Search Engine Optimization (SEO) and PPC services.
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