Understanding Amazon SEO Services: What Is It and Why Is It Important For Your Listings?

December 14, 2020
Written by Ken Zhou
amazon-seo-services

When you're selling on the platform, it's important that you understand how Amazon SEO services can work and help in ranking your listings. It's easy to think that this is something that you can do on your own.

Understanding How Amazon SEO Works

Search engine optimization or SEO is not exclusive only for Amazon. Other popular search engines like Google use it, too. Basically the search algorithm will know what your content is all about. While it cannot crawl through thousands of words on your website, it can recognize keywords that you've used repeatedly.

The particular algorithm for Amazon is the A9 algorithm. The difference between A9 and Google's algorithm is that the A9 also considers sales conversion. This means that it's not enough that your listings would have the right keywords and drive traffic to your listings. For your listings to rank higher, you should demonstrate enough sales and conversions. 

The Importance of Amazon SEO

Now that you know how SEO works, the next thing that you should do is to understand why it is important for you to utilize this. Basically, you have to learn this formula.

Getting your Amazon SEO right = Optimized product listings = Better listing rankings = Higher visibility = Increased sales

This is the main effect of focusing on your Amazon SEO marketing strategy. When you've fully incorporated these strategies and have made sure that you've done everything to optimize your listings, you will end up with better rankings.

The higher your rankings are, the more visible your listings will be, as they may be shown on the first two pages of the search results. The more visible your products are, the higher the chances of you closing a sale.

Basically, your Amazon SEO marketing strategy can bring in the sales that you've been looking forward to having for your business.

Amazon SEO Services: Using Keywords

You have probably seen SEO service agencies offering a wide array of Amazon SEO packages for businesses. While all of them offer different strategies and implementation, there is one thing in common: keywords. Keywords are the backbone of an SEO strategy. There won't be a proper optimization scheme without having the proper keywords.

So, if you're looking for an Amazon SEO services agency that you can work with, one of the factors that you can consider is how the company's SEO experts conduct keyword research. 

Factors That Affect Amazon SEO

If you are to get Amazon SEO services, you will know that there are a lot of things that you have to consider. Due to the great demand from clients who are looking forward to including SEO into their marketing strategies, you can expect that there are a lot of agencies offering such services. As a client, you're led to various choices. Your choice is important since you're taking the time, effort, and resources to make this happen.

Aside from keywords, there are a number of things that you should consider when optimizing your listings. Here are some of the factors that affect your SEO score.

1. Purchase likelihood

Your listings will show up based on the search keywords that were input by the consumer. Amazon's algorithm should be able to recognize what you're selling. You can do this by properly optimizing your product listings with the right keywords.

If you're selling dog nail cutters, it's not recommended to use "dog products." You will have to use the right tools so you can see and know which keywords are ranking for that particular product. After you have been provided with the right keywords to work with, it's not enough to use and stuff them into your listings.

2. Quality of content

Aside from working with the high-ranking keywords, you also have to make sure that the copies that you write make sense. Your listings and product descriptions should not just be recognized by Amazon's A9 algorithm, it should also appeal to your target market.

Say, you might be working with the right keywords -- you cannot just stuff them into your listings. Even if you've listed every high-ranking keyword, your products won't rank due to overstuffing. You also have to focus on the quality of the content that you're putting out.

Since the quality is geared towards consumers, it's also one way of letting them know that you care enough to make sure that your listings are set in place. This means filling out all the required fields such as product images, titles, benefits, and descriptions. The more detailed your listings are, the more information you give to the potential buyers so they can make a well-informed purchase.

3. Product Pricing and Availability

Aside from the content and keywords, the pricing and availability of your products significantly affect your Amazon SEO score. This means that you have to price your products competitively. Pricing your products way too low or too high won't get you in the same range as that of your competitors.

While one of the factors is the pricing, the other would be your products' availability. If you know that you have an in-demand product, your inventory should be enough to meet the demand. Running low on stocks (or having absolutely no stock) is bad for your seller account health.

4. Number and Quality of Reviews

Most sellers would know that it's essential to get as many reviews as possible. While it's a good thing to focus on quantity, you should also focus on your reviews' quality. The last thing that you would want to happen is to have hundreds of negative or subpar reviews. If you can, aim for your products to have 4.5 to 5-star ratings. Getting reviews that are around 4 to 4.4 will be rounded down to 4.

Focus on These Things When Optimizing Your Product Listings

When you're looking for someone to work with for your SEO needs, make sure that these things are included in the Amazon SEO packages that the company offers:

1. Product Title

This is probably the most important aspect of your listings. Your product titles should be optimized with the right keywords but not to the point that they don't make sense anymore. You have to see to it that they’re descriptive enough to catch the attention of the consumers. The more high-ranking your keywords are, the more relevant your search queries would be.

When writing your product titles, you have to keep in mind that you are writing both for Amazon's search algorithm, as well as your consumers. The title will be one of the first few things that consumers will first notice, so it's very important that you put in considerable time and effort into  writing them.

2. Product Details

Aside from the titles, the product details should also be a part of your Amazon SEO marketing strategy. Once you already have the high-ranking keywords that you will use for your listings, you can incorporate these into your product details as much as possible.

Compared to the product titles, you can place more characters in your product details. It's good practice that you add in as many keywords as you can while providing as much information for the viewers. The more details you give, the more informed the consumers will be about your product.

3. Listing Images

There are some Amazon SEO services agencies that offer listing images in their packages, as well. It's recommended to source all your copies and listing collaterals from one company. This is so it will be easier for you to work with the type of content you're looking to put out for your brand. 

Key Take-away

When you're selling online, it's important to incorporate Amazon SEO marketing strategies that will help boost and rank your listings to gain more customer traction. If you're looking for an Amazon SEO services agency that you can work with, we, at Seller Interactive, are willing to help you out with your Amazon SEO needs. 

We're not just a service agency. We understand how important your business is to you, that's why we want to stay on top of our game. Want to know more about how we can rank your listings to get better sales? Contact us to know more about how we can make this happen. Schedule a call with us by sending an email at [email protected]

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