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Last updated on June 5th, 2023
Written by Mohamed Aden
If you're an Amazon seller, you've probably been a buyer from any store on the platform. Aside from the product itself, one thing that you will need to check will have to be its Amazon reviews. No matter how well-presented the product is on the listing, most customers look to the reviews for trustworthiness. You can also work with the right Amazon SEO company to help strategize the best practices on how you can get more reviews
When you have a product that has garnered hundreds of 5-star reviews from your customers, it means you have a high-quality product that is optimally advertised. For you to succeed in this, you have to understand digital marketing on Amazon as it is different from other e-commerce websites and platforms.
Customers' reviews allow potential buyers to know if the product lives up to the promises as advertised. When shoppers see that your listing has excellent product reviews, it makes them less anxious about getting ripped off because they'll be confident that your product will meet their expectations.
Based on a study cited by Planet Marketing, 90% of online shoppers check reviews before purchasing a product. Doing so helps them make informed choices when it comes to buying products. 88% of the shoppers who check reviews first have a significant amount of trust in these reviews.
If you're a seller, it's important that you prioritize getting 5-star reviews. These reviews can make or break your business. It doesn't matter how good of a product you have. As long as your customers, through their reviews, approve of your product quality, customer service, and shipping times, then that's the only way that you would know you're doing great.
Since most shoppers tend to check the reviews before deciding whether or not they should buy a product, reviews can drive significant increases in sales. The more information the product has, the more likely they will buy it.
As a seller, it pays to put some extra attention and time into customers’ online reviews. But before you start wondering about whether or not your customers will share great reviews, you must first consider how good your product's quality is and if you have provided satisfactory customer service.
Now that you know how vital getting online reviews are for your business, you'll be interested in knowing how you can get more product reviews. Since there are many other sellers who are looking forward to getting their share of good reviews, you can expect that they will go through lengths to get these. Some even resort to methods that are against Amazon's policies. But before anything else, you have to make sure that you are working with the right Amazon SEO company, ensuring that you are following Amazon Marketing Services' best practices.
However, the last thing you would want to happen is for Amazon to suspend your seller account just because you opted to cut corners even at the expense of violating the policies. That's why engaging in honest methods whereby your customers will be so satisfied with your products; they can't help but rave about it is your best bet. How can you make this happen? Here are the things that you can do to get reviews.
One of the most obvious ways to get 5-star reviews is to provide an above-satisfactory experience to your customers. It starts even before they order your product. You have to go through lengths to make sure that you and your team entertain their questions.
Among the usual queries are if they're going to get exactly the same quality product as advertised and if you can have it shipped to their locations in the soonest possible time. After ensuring that you have complied with these necessities, expect that your customers will be more than glad to give your product a 5-star rating.
When you're doing an excellent job, sometimes, you will be rewarded with good reviews. Unfortunately, most customers who are satisfied usually don't bother leaving reviews anymore. When this happens, some sellers get discouraged.
You must understand that even if your customers are satisfied with your customer service, product, or shipping times, they might not want to talk about it. Either that or they are too busy, they forget about it. To address this issue, all you need to do is to remind them. Since you have your buyers' records, you can send them a follow-up email if they haven't reviewed yet. For this, you can utilize Amazon email marketing services instead
A little nudge helps! You can send personalized requests for reviews instead of a templated or automated message. When you do this, your customers will feel valued and will be more motivated to connect with you by expressing their opinions in the form of positive reviews.
Even before you send out the products to your customers, you can put in some product inserts. These inserts can be about other products that you're selling. You can also add information on how they can leave you reviews.
According to Amazon's policy, you can request a review, but you have to be careful of what you're going to put in there. You can't indicate that you're going to give them a lifetime extended warranty for these products.
Another strategy to get excellent feedback for your products is by enrolling yourself in the Early Reviewer Program. The program allows some users to leave a review of the products. Doing so will merit you around $1 to $3 credits from Amazon.
You should try this out, especially if you're a new seller on the platform. Having reviews can instantly boost your sales. The program costs $60, and you must have less than five reviews to get accepted.
One of the things that most sellers don't understand is how their optimized Amazon listings can affect their overall score and performance. It shows your target audience the effort you're putting into making sure that what you're putting out there is presentable enough to entice consumers. With the right Amazon SEO tips, you will be able to figure out how you can rank your pages to get more sales and reviews, as well.
Almost every online shopper who lands on your product listings will first examine customer reviews before buying your products. For your business to succeed on Amazon, you have to satisfy your customers. There's no exemption to the rule.
So, today is the perfect time to do it if you haven't put in much effort into making it happen. Want to learn more about how you can boost your sales? Talk to an Amazon Seller Account Specialist today. Schedule a call by sending her an email to [email protected].
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