How to Choose an Amazon Optimization Consultant

April 29, 2021
Written by Kevin Wong
amazon optimization consultant

As the year progresses, things undergo a lot of changes. Technologies continue to update to fit the needs of its users. Amazon continues to evolve, and if sellers fail to adapt to these changes, they’ll be left behind. One of the ways to adapt is to implement SEO in your product listings. However, not all may want to do it themselves. Here’s how you can choose an Amazon optimization consultant.

With Amazon’s continuous growth, it created its system—just like the Earth’s ecosystem. Around the globe, you’ll find numerous people working as Amazon experts. Their skills include product listing optimization, keyword research, and even managing your online store’s backend.

Who is an Amazon optimization consultant?

Before diving into the how’s, let’s discuss who an Amazon optimization consultant is. These consultants aid in the growth of your business. They help you sell more of your products by improving their rankings in the search result. Moreover, they make sure that it converts and reaches your target market, especially if you run ads or other campaigns.

Who benefits from the services of an Amazon optimization consultant?

There are different kinds of people who benefit from an Amazon optimization consultant. However, that’s not the only kind of consultant there is. There are also Amazon sales consultants, while others need an Amazon FBA consultant. Various types of consultants exist, depending on what you need.

Almost all sellers and business owners need help at a certain point. One of the common issues that any seller faces would be suspensions. These suspensions affect these sellers’ lives as their business may be the only income stream they have. An Amazon consultant helps them retrieve their account from suspension.

Brands

Different established brands enlist their products on Amazon; this is in addition to their stand-alone website. As they aim to increase their sales, they look into other platforms to post their products. However, business owners may opt to choose to avail of full account management services as they may not have the time to do this on their own.

Start-ups

When you browse the internet, you’ll see various businesses with their products. Some are new products that are just about to be mass-produced and, most likely, crowd-funded. Since start-ups usually consist of a small team that may be handling a lot of tasks, managing an Amazon business may be too much for them. Instead, they find consultants who can help them.

New Amazon shops and sellers

The intricacies of selling on Amazon may overwhelm new online store owners. Of course, one of their main goals is to become a popular store that is trusted by many. However, they may not grasp how Amazon really works, so they need help from other people.

These sellers will learn a lot from coaching or any kind of training. This will help them  handle their accounts and manage their shops in the years to come.

Three things to know before you pick an Amazon optimization consultant

What do you need to know before you pick an Amazon optimization consultant?

  1. Know what kind of help you need

Before you take the step of reaching out to consultants, make sure you identify which areas you need help in and what kind of service you need. Don’t just jump into conclusions without studying everything. In the end, that might only cost you more.

Once you have reviewed your needs and the areas you want to focus on, try answering these guide questions. Thesemay help you narrow down which specific area you need help on.

  • What are your goals?
  • Do you have some things in mind that you need advice with?
  • Would you consider undergoing training so you can manage issues in the future?
  • Do you have concerns about listing optimization?
  • What do you want your online store to look like? What do you want the design to be?

List down your answers and ponder on them. This will help you determine what you need from a consultant.

  1. Communication

Communication is vital, especially when you run a business. The same thing goes when you work with a consultant. They offer their expertise and you need to converse with them about the things you understand and the things that confuse you.

Your consultant must be someone who you can easily talk to, especially if you have concerns about their services. For example, when you encounter something that you feel will not be good for the business, you should be able to tell these to your consultant. You may brainstorm on how to resolve things that will be beneficial.

Another point would be your working hours. Both of you work differently, and with the internet, boundaries may blur. It’s best to set a schedule regarding when you’ll meet. Moreover, choose the platform you will use. There are so many tools such as Zoom, Skype, Teams, and Hangouts, and it’s all up to you. However, make sure that both of you agree to use that tool for your communication.

  1. Rates

Another vital thing that you need to consider would be their rate. Since you are availing of their services, you need to know their rate depending on the service they will provide. Ensure that you clarify the kind of service you need and for how long you need their services. Document everything, draft a contract, and make sure all the details are there so you can review them.

Conclusion

Selling in an online marketplace means you’ll study different things, but that does not mean you need to be an expert in all of those areas. Hiring Amazon experts will help you in the areas that you are not familiar with. This will allow you to focus on the day-to-day operations of the store.

If you want to know more, you can schedule an appointment with us today!

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