Taking Advantage of Amazon SEO Service to Rank Your Products Higher

November 17, 2020
Written by Nicasio Co III

Amazon, in all its glory, has millions of products on its platform. You can expect to see a lot of results on the search pages. As a buyer, you won't go beyond page three to five of the search results. You can even make up your mind on what you're going to buy when you're on the second page of the results. This is where getting an expert Amazon SEO service to help you rank your listings come into play.

The way you think is also how other consumers think. They do online shopping because it's convenient. You can't expect them to search through ten pages of search results for a product they're looking for. As a seller, you have to use this to your advantage. You need to make the best out of the free Amazon tools you can find to help you rank your products higher.

The Importance of Ranking Your Products

Research suggests that consumers spend a lot more time on Amazon, compared to other e-commerce websites. As a seller on Amazon, you would want to utilize this time being spent on the website. However, you also have to keep in mind that there are millions of other listings on the platform. Even for just one category alone, you are up against hundreds of listings.

For this, you have to have some sort of leverage. One significant leverage is to rank your products higher. The main goal is to be on the first page, but if you're just new to this, then it's completely understandable to just start crawling up the pages until you get to the first page.

Research suggests that almost 97% of consumers purchase their products from the first and second pages of the website. You want to get a percentage of those consumers landing on the first two pages and close a sale. The higher the ranking, the more visible your listing will get. Higher visibility can mean increased sales for you, as well. 

Aside from the sales, you would want to get more viewers into your listings. Even if you're not making a sale, people will know that your shop exists and can refer back to it in the future. Basically, it's important to rank on Amazon's top pages for an increase in sales.

A large volume of sales is the main target of any business. After all, it's what keeps the business running. So if you're a seller on Amazon, make sure that you put in a significant amount of time, effort, and resources into trying to rank high on the search results.

Factors That May Affect Your Search Rankings for Amazon SEO Optimization

Factors That May Affect Your Search Rankings for Amazon SEO Optimization

It's no secret that learning the ropes of ranking your listings will require a lot of time and attention on your end. It also has a learning curve that you will have to deal with. If it were easy to do in the first place, then everyone would rank high.

This is why aside from learning how to rank high, you also need to learn about the factors that may affect your search rankings. Learning about these will definitely contribute to the success of getting your products to rank, as well. Here are some factors that may affect your rankings on Amazon.

1. Best Sellers Rank

The best sellers rank, which is also known as sales rank for most people, is a very important factor in terms of achieving higher ranking. Basically, the more sales you generate, the higher contribution it will be for your listings' ranks.

2. Answering Questions

One way for you to engage with your customers is by answering questions. Usually, these questions are on top of the product page, wherein most people would see them. The more questions you answer from your page viewers, the higher your chances of making a sale. 

Of course, making a sale won't only mean good news for your sales goals, but it will also contribute significantly to your rankings.

3. Customer Reviews

Aside from getting a large volume of sales, you should also focus on getting customer reviews, as well. Just make sure that you don’t attempt to get fake reviews. Authentic ones will definitely make your store more credible and can increase your sales further.

The quality of your products, efficiency of shipping, and overall customer satisfaction will greatly affect your reviews. For you to get a higher listing rank, you have to get a lot of 5-star reviews.

4. Price

The price isn't just a factor for winning the Buy Box feature. This can also influence your product rankings, as well. Competitively priced products tend to rank higher compared to others.

5. Image Quality

You might think that the product listing images don't contribute that much to your search rankings, but they do. It's not all about making an Amazon sale. Oftentimes, it's also about making your products presentable enough, too. You also have to follow Amazon's guidelines when you're posting images.

It's recommended that you upload a minimum of 1,000 x 1,000 pixels for your product images. This is so the viewers can zoom in and see the intricate details. 

6. Parent-Child Products

Amazon sellers would know how hard it is to make parent-child product listings. It takes a huge amount of time and effort to create them. However, what most don't know is that these could also contribute to increasing a product's search ranking.

It's also through this way that you can redirect your customers to a single product page, so they could know more about the product. Doing this will help you maximize the customer reviews for each child category as it is going to be compiled on the parent page. 

Amazon SEO Strategy for Your Amazon Product Launch

Amazon SEO Strategy for Your Amazon Product Launch

Aside from applying Amazon SEO strategy when making your product listings, you can also use it to make sure that your Amazon product launch strategies are set in place. For the most part, it's easy to focus on the launch itself, like doing the necessary marketing collaterals, making sure that there's enough buzz around the products, and checking that all systems are in place prior to the launch.

However, there are some things that stay in the shadows. You can think of doing SEO for your newly launched products as a behind-the-scenes thing. It's not going to be the star of the show during the launch itself, but it will definitely be a significant factor for conversion of leads to sales. 

This is where reputable Amazon launch services come into play. If you're still new to how you're going to launch your products properly, there are launch agencies that can help you with this kind of situation. Here's how these agencies can help you with launching your products.

1. Do a comprehensive SEO audit.

So if you're already on the platform and you already have your listings set in place, these are still important when you're launching a new product. The SEO audit shall ensure that your brand isn't currently missing out on any ranking opportunities. Basically, you can expect that moving forward, your listings will always be perfectly optimized and due to rank at the top, anytime soon!

2. Optimize your content.

Since the goal is to optimize your new product listing page, this is where your efforts should next be diverted to. If your products are already ranking well, you also want your new products to rank well. Paired with a successful product launch, you can definitely make sure that your sales will meet your goals, at the very least.

So, basically, it's more than just creating the perfect formula for your launch proper. It's also being mindful of the things that go behind the scenes, which include having optimized product listings.

3. Maintain conversion.

The thing about generating hype during product launches is that it has the tendency to fall flat after the launch. While most sellers succeed during the launch proper, they fail to convert their leads into sales. 

This is something that you definitely would want to improve. The last thing you would want to happen is to see your efforts in making a successful product launch go to waste. An Amazon launch service agency can help you maintain sales conversion rates. This way, you're guaranteed that it's not just a one-time thing.

Key Take-away

Optimization for Amazon will bring you to places that you never thought you would reach. Without a set system in place, you won't be able to maximize the things you have exerted your efforts on. If you're not familiar with how to optimize your listings, it's advisable to work with an Amazon SEO service that's familiar and knowledgeable about it. 

Are you planning to optimize your listings? We can help you with that! Schedule a call with us, today. Send us a message at [email protected].

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