Here’s Why Your SEO for Amazon Doesn’t Cause Your Business Any Good

June 8, 2022
Written by Jayce Broda
SEO for Amazon

You’ve been told that Search Engine Optimization (SEO) is essential for success on the Amazon marketplace. Therefore, it is critical that your product listing is properly tailored toward search engine visibility. After all, the higher your product appears in search results, the more buyers will see them, and the more likely you will get clicks and conversions.

However, following all the tips and tricks, your sales are still yet to increase. You may wonder if your Amazon SEO strategy is doing your business any good. What gives? While it’s true that SEO is a valuable tool for driving traffic to your Amazon listings, it can also be a double-edged sword when not done right.   

If you think your SEO for Amazon isn’t doing anything good to your business, then you’re not alone. Here’s why your current SEO strategy does more harm than good in your business and what you can do to fix it.

Common SEO Practices That Hurts Your Business

Showing up on top of the search result is important to your Amazon business because that is how potential customers will find your products. However, in doing Amazon product SEO, some practices can hurt your business instead of what you hoped for. Here are some of the examples: 

1. Stuffing keywords into your titles and descriptions

While it’s important to use relevant keywords in your Amazon listings, stuffing your product title and description with too many keywords is a wrong practice that will hurt your ranking instead of boosting it. The Amazon A10 algorithm is designed to identify relevant, well-written content, so keyword-stuffed title and product description is likely to be flagged as low-quality and pushed down in the search result.

Aside from that, Amazon product titles and descriptions are meant to help shoppers find the right products. Stuffing keywords onto them will make your listing less appealing to potential customers. You can also be penalized when caught doing this practice. 

So while keywords are valuable in optimizing your listings, don’t go overboard. Instead, Amazon recommends using descriptive, keyword-rich product titles and descriptions that accurately reflect the product you’re offering.

seo for amazon - Search engine optimization for Amazon

2. Focusing on the wrong keywords

Just because a keyword is relevant to your product doesn’t mean it’s the one customers use to search for your product type. That’s why words that no one is searching for, you will not receive any traffic and will not make any sales. So, choose your keywords effectively.

Amazon’s keyword research tools can help you determine the most popular keywords. By focusing on the right search term, you can ensure that your listings are seen by the people who are most likely to buy from you. It could make a significant contribution to the success of your Amazon business. It’s important to remember that SEO and Amazon come hand-in-hand in achieving your e-commerce success, but only if you use them correctly.

3. Ignoring negative keywords

Just as there are keywords for which you want your listing to appear, there are also keywords you do not want your listing to appear. When it comes to Amazon search engine optimization, both positive and negative keywords are crucial. Ignoring negative keywords can be costly, leading to your listing being shown for irrelevant searches.

Let’s say you’re selling women’s shoes. You can add the keywords “men” as a negative keyword since shoppers searching for men’s shoes are unlikely to be interested in buying a woman’s shoes. In addition, don’t forget to add any misspellings or alternative spellings of your positive keywords as negative keywords.

Ignoring negative keywords can result in low click-through rates, conversion rates, low-quality traffic, and wasted ad spend. So do your research and add relevant negative keywords to your campaign to help ensure that the right people see your product.

Things to avoid SEO Amazon

4. Buying links

Link buying is the act of paying for links in an attempt to boost your ranking artificially. However, this is a huge no-no in Amazon, and if you’re caught doing it, you’ll be hit with a hefty penalty. So what can you do to build backlinks without buying them? The solution is straightforward: concentrate on obtaining high-quality backlinks through excellent content and outreach.

Creating great content that people want to link to is one of the best ways to improve your ranking over time organically. Besides that, informative and engaging content naturally attracts backlinks from reputable websites. And when it comes to outreach, don’t be afraid to ask your satisfied customers or other bloggers and website owners to link your Amazon listing.

Ultimately, you might consider link buying as it is a quick fix, but it’s not worth the risk of being penalized by Amazon. Instead, take time to do things right, and you’ll see better outcomes in the long run.

5. Creating multiple pages with the same content

Duplicating your content can seem like a good way to improve your ranking, but in reality, it is a surefire way to hurt your Amazon ranking and lose out on potential sales for these reasons: 

  1. Amazon’s search engine is designed to help shoppers find the right product for their needs, and a product page with duplicated content can confuse and frustrate a potential customer.
  2. Amazon’s search algorithm is designed to index unique content, so if you have multiple pages with the same content, Amazon will only index one of those pages.
  3. If Amazon detects that you are deliberately creating duplicate content, you can be subject to penalties impacting your status as an Amazon seller. 

So, how should you put SEO to work for you? If you want your Amazon listing to be visible and rank well, focus on creating quality, original content that accurately describes your offerings, highlights your product features, and includes the keywords you want to target.

6. Neglecting product reviews

Amazon customer reviews play an important role in Amazon’s search algorithm. Customers rely heavily on reviews when purchasing decisions and can help improve your SEO. That’s why Amazon takes reviews very seriously, and listings with more and better reviews tend to rank higher in Amazon SERP.

This is also the reason why it’s important to encourage an Amazon customer to leave a product review and to respond to negative reviews constructively. If you’re neglecting the power of a product review, you’re likely missing out on sales and on a valuable opportunity to improve your Amazon ranking.

Because not only will product reviews improve your chances of getting found by potential customers, but they will also allow you to build trust and credibility with your audience. So ensure you’re taking advantage of Amazon’s customer review systemーit could make a big difference in your business.

Final Thoughts

Amazon is the world’s largest online marketplace, and it’s no secret that many businesses are eager to get a piece of the Amazon pie. However, when it comes to SEO, there are a lot of wrong practices that can do more harm than good. So, what can you do to ensure your SEO is helping your business rather than hurting it? 

We’ve included a few key things to avoid when optimizing your Amazon listing. You can make sure that your SEO works for you and not against you by keeping these things in mind. However, if you found yourself following these tips and still not seeing the results you want from your SEO strategy, it’s time to call in the experts. 

Our team of experts is experienced in providing excellent SEO service, helping businesses like yours get more out of their search engine optimization campaigns. We can look at what you are doing and make recommendations for changes that could help improve your traffic and sales. Book a call with us and let us show you how we can help your business grow on Amazon.

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