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You have a long keyword list and yet, couldn't choose which ones to use? Maybe you're struggling to look for a reliable source for keywords? Perhaps the ones you're using aren't generating any conversions?
If any of these sound familiar, it's time to improve your keyword research.
Keyword research is one of the many ways to optimize your product listing so that it's seen, ranked, chosen, and purchased. Otherwise, your listing loses its main purpose—to help your eCommerce business get more traffic, conversions, and, eventually, profits.
If you know the value of keywords but are unsure of the best ways to find and use them, seek Amazon SEO services! It's perfect for business owners like you who don't have enough time for the job. Skip training and go straight to winning with these incredible solutions to your keyword problems.
If you've successfully published a product listing on Amazon, that's just the beginning of your journey. Behind this process lies a more complex technique you will need to make your efforts worthwhile: Amazon search engine optimization.
It entails optimizing your Amazon product listings, from keyword research to link building. If you ask an Amazon SEO company why keyword research is critical in Amazon SEO, here's what they will tell you:
Keyword research is not easy, especially if it's not your expertise. But with an Amazon SEO consultant, you can get incredible solutions to all possible keyword issues you might encounter!
Here are seven common keyword problems and their solutions:
As an Amazon seller, one thing you are very mindful of is time. You want to work on different aspects of your business, but searching for the right keywords consumes a lot of time. Not to mention, it's just one part of creating your product listing. If you want to shorten the process but retain (or double up) the value of the results, use keyword research tools.
Many reliable free and paid tools are available, from Helium 10 to Ahrefs. What's good about these tools is that you get a "search and set" system; enter one root keyword and get all possible related keywords in a heartbeat!
Results include search volume, bid rate, rank, and competition. An Amazon SEO agency can help filter important data for you, and you can download an entire table for reference.
It's easy to get carried away with keyword tools and end up with excessive keywords on your list. Generally, that's good because you have plenty to use for various purposes. You will only need a few when creating your listing.
You're writing a listing copy, not a blog. Thus, you have to make every word count, which involves strategic keyword placements. If you don't have enough space and relevant content to insert some keywords, an Amazon PPC services agency will suggest placing them in the backend. Backend keywords are visible only to you and the algorithm.
Many advanced keyword tools look promising, but you should still be careful when selecting them. As much as possible, you want to pay for a premium tool that will give you more in return, which only makes sense. Fortunately, not all tools require you to pay!
Ask an Amazon strategist to recommend you free and incredible keyword tools to start with. One example is Helium 10, which has a free plan option as a start. Manually looking for keywords using Amazon's search engine is another option.
You'll most likely find irrelevant keywords during your Amazon search, and the last thing you want is to rank for them. This is especially critical when creating an Amazon PPC campaign. Imagine paying for the wrong keywords and audience; that would put all of your efforts to waste.
To avoid that, you must filter out and collect negative keywords. Fortunately, you can add them to a separate list in your Amazon campaign settings. Work with Amazon services to help you find all negative keywords and create an ad group for them in your Campaign Manager settings.
Even if you're using advanced keyword tools, you may wonder if you're getting all possible results. Are there any other keywords I'm still missing out on? What other audiences need my products and services? Unfortunately, you can't rely on tools alone to get these. You should also use other methods, whether manual or automated.
One way Amazon experts do this is by going to customer reviews. It's not as fast as an automated keyword tool, but it's a profitable and easy research technique! Look at your product reviews and look for keywords that can help expand your reach. For example, if you're selling office equipment and a customer mentions a health-related benefit, include that on your keyword list.
You're generating relevant and converting keywords, but some competitors are still ahead of the game. It makes you wonder what keyword strategies they're implementing to gain a competitive advantage. You will find out soon using competitive analysis! Keyword research is just one part of this huge process, so find an Amazon SEO expert to help you out.
Learn more about keyword research by observing your competitors. There are different ways to do this, such as visiting their online stores or skimming the keywords used in their ads. You can also run a domain report on a keyword tool for more valuable insights into their keyword strategy. Take notes and use them as a guide to improve your own!
Not all keywords are timeless, and that's the reality of the eCommerce market. Many factors such as customer demands and the Amazon algorithm can drive changes in a keyword's value. It’s critical to keep up with customer demands and incorporate keywords that people use and search engines acknowledge.
What should you do if your keywords have an expiration date? Keep researching—that's the only way. Keyword research isn't a one-time task; you must constantly search for new ones and monitor your current list to maintain a competitive spot on the searches. Let an Amazon agency keep a close eye on your listing performance and continuously enhance your list.
Once you overcome the keyword issues, it's time to look at other necessary data for analyzing keywords. Consider this a final evaluation stage to ensure you use the right, profitable keywords for your Amazon listing copies.
The search volume of a keyword refers to the average number of times a keyword is used to search on Amazon. You want to use words that people actually use and lead them to your Amazon store or listing. The higher the search volume, the more traffic it'll bring.
Keyword ranking shows the product listing's position in the Amazon SERPs for a particular keyword. Therefore, you need to use a high-ranked keyword to increase your Amazon listing's visibility in the searches.
How tough is it to rank for a particular keyword? That's what keyword competition data will answer. The lower the competition, the easier it is to rank your Amazon listing for that search term. However, it isn't to say you must only use low-competition terms. Instead, mix some high-competition keywords to get more clicks, especially for backlinking.
The cost-per-click or CPC rate refers to how much you have to pay per PPC campaign click. It helps you understand the value and competition of each keyword. Hence, the keywords with higher CPC rates offer a more competitive advantage.
Using the wrong keywords on your Amazon campaigns or listings can hurt your conversion rate. Typically, bidding on generic keywords can cause this. For example, if you're selling "commuter e-bikes" but are using only "e-bikes" on your copies, it will be less likely to lead buyers to your products. Thus, it directly affects your opportunities for conversion.
As discussed above, some keywords aren't evergreen. They only increase their volume on a seasonal basis. Common examples are holiday-related keywords. They're profitable only at the right time, so incorporate them accordingly.
Keywords play a critical part in the success of your Amazon venture. You need them to increase visibility in the search results and convert traffic to gain profits. Unfortunately, it's tough for those not well-versed in Amazon SEO, which may lead to costly and time-consuming mistakes.
We just provided solutions to seven of the most common Amazon keyword research problems! Were they helpful? If you're still having trouble, we recommend consulting an Amazon marketing agency specializing in SEO. They will explain the system's technicalities, perform some important tasks in your stead, and ensure success!
SEO is one of the services we offer. These include keyword research, ongoing Amazon optimization, product listing description and title enhancement, and image optimization. We want to positively impact your Amazon ranking and help you sell successfully on the platform.
Are you ready to win the keyword game? Then, schedule a call with SI now and up your game!
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