What Not to Do in Amazon SEO Optimization

April 30, 2021
Written by Nicasio Co III
amazon seo optimization

Selling on Amazon proves to be one of the most convenient ways to put up a business. The e-commerce giant continues to evolve and incorporate search engine optimization into its algorithm—Amazon SEO optimization.

Product listings drive traffic to the marketplace. Hence, sellers need to know about the best practices and the things not to do when posting or creating arlisting. Some include relevant keywords, itemizing features, benefits, and providing images showing that a product is legitimate and trustworthy.

Now, let’s discover the do’s and don’ts of Amazon SEO optimization.

Do: Make sure you’ll only use one (1) seller profile

Selling on e-commerce platforms requires you to create a seller profile. The same goes for Amazon. However, make sure that when you create your seller profile, it’s the only profile that you’ll have.

Your seller profile holds a lot of information. This is where you’ll see pending orders, orders that need to be shipped to customers, and receivables. Your seller profile is your virtual headquarters. It is where you manage things that affect your performance on Amazon.

Don’t: Add various links to your product listings

Another vital tip from our list of Amazon SEO tips is to avoid adding unnecessary links that direct to your website on your product listings. The act of adding links to your listings directly violates the guidelines given by Amazon.

Do: Choose the right target market

Setting up your online store means the platform asks various questions about who you your products are targeted at. One way to fully optimize your Amazon listing is to know who you should be posting for. You cannot create product listings without knowing who you are targeting.

Moreover, learn about Amazon’s rules and regulations. Most of us know how to buy stuff from e-commerce platforms. However, things differ when it comes to selling on the platform itself. Some features do not appear on the customer side. Make sure you acquaint yourself with how things work, the posting guidelines, and even the rules on what not to put in your profile.

Don’t: Post any promotional information

Your titles are the first things that customers see when they search on Amazon. This is the first time that they will see your product and your store. As previously mentioned, make sure you acquaint yourself with Amazon’s rules and regulations. Putting promotional content on your listings violates their rules. This can be a ground for your expulsion from the platform.

Remember just to include useful information that customers will use to check the product and to learn about its quality, uses, and benefits. You also need to have a useful information on SEO trends so that your business will appear high-up in organic search results.

Do: Use legitimate and accurate product images

Part of creating listings on Amazon includes choosing the photos that you will include. However, things get challenging when you feel limited by the photos that you currently have. Remember that when you create your listings, show the corresponding product to the right listing.

When you shoot your products, use a white background. Customers tend to check out listings that show the products clearly, accurately, and show every detail listed. If there are any accessories included, sellers need to show this for transparency. Also, this is one way of building trust with your customers.

Take note: This is the part of the guidelines created by Amazon that proves to give sellers benefit.

Don’t: Edit your images too much

As much as you want your images to look nice, refrain from editing them too much and crop the most essential aspects of g the product. Make sure they show what you precisely state on the listing. Refrain from putting in borders, filters, effects, and even watermarks on the photos.

Remember not to alter the photos or  add elements that were not originally there. These include features that are not included in the listing. For example, your listing only consists of the teacup. Refrain from adding teapots, placemats, and coasters that you will not place in the package.

Do: Use relevant keywords

Another Amazon SEO strategy to keep in mind is to use relevant keywords in your listing. Conduct a keyword search since it’s a vital element in optimizing your listing. You need to check data from your market. Check what their preferences or what they search frequently in your store or across Amazon.

Don’t: Plagiarize product descriptions from another website

Another thing that you need to remember about Amazon SEO optimization, never use information from another website. Don’t deliberately copy it even if it comes from the manufacturer of your products.

One of the consequences you’ll get when you plagiarize content from another website is it will negatively impact your SEO. Moreover, it repeals the customers from trusting your products and your store.

Conclusion

Boosting your rankings on the search results entails different kinds of effort. It begins with creating your seller profile, finding the right keywords, inserting images, and writing versatile product descriptions. Customers find these elements vital in making their decisions about purchasing products. Sellers make sure you remember these do’s and don’ts when you create and optimize your Amazon business.

If you’re not sure about how to optimize your Amazon store, feel free to schedule an appointment with us today!

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