Last updated on December 21st, 2022
Written by Ken Zhou
Amazon’s tremendous growth over the years has impacted several areas of the online marketplace. To make the online shopping experience convenient and pleasant for the customers, Amazon had to constantly improve the platform and its systems. This includes utilizing modern technologies, like its own A10 algorithm, to help customers search for the products they want to purchase.
As a result, third-party sellers must learn and follow the Amazon SEO guidelines to ensure that their product listings will rank high on the search engine results page (SERP). In this way, their products and brand will become more visible to potential customers. Here are five things you need to know about Amazon SEO strategies:
Amazon created the A10 algorithm, which needs Amazon SEO to help its shoppers look for products they need. But even though it has similarities with traditional SEO, their distinct attributes make the optimization processes for each search engine different. This means that some strategies work for one but not the other.
As a seller, you must know how each SEO works and differs in order to make adjustments to your optimization strategies, especially if you have an e-commerce website and an Amazon store.
Because Amazon SEO is created for the e-commerce industry, its focus is on accumulated sales of each product listing. The algorithm bases the ranking of the listings according to their click-through rates (CTR) and conversions.
To rank higher in the Amazon SERP, you need to use keywords to make your products visible to potential buyers. Incorporate them on the product title, description, bullet points, and backend keywords. Besides this, the Amazon A10 algorithm also looks into the photos included in the product listing and the reviews your previous customers gave. You can find more information about these aspects in the next parts of this article.
On the other hand, traditional SEO is used in search engines like Google. It focuses on web traffic, CTR, and the duration of users on that webpage. Moreover, Google SEO’s keywords are usually long-tailed and can be found on the page titles, headings, meta descriptions, body, and even images. What differentiates it from Amazon SEO is that keywords can be repeated throughout the content.
In traditional SEO, link building and visual elements, such as photos, videos, and infographics are significant. The more quality links and visual elements you incorporate into your page, the higher it will rank on the SERPs. So if Amazon SEO uses the content of the product listing for ranking, the Google SEO algorithm looks into the bounce rate, CTR, session duration, return visits, etc.
As mentioned above, keywords can help your Amazon product listing rank higher in the SERP and gain more visibility, increasing sales. Because of this, you must research which keywords are high-ranking and suitable for your content.
You can do this by using available paid or free Amazon SEO tools online, such as Ahrefs, Scientific Seller, Keyword Tool, and more. But if you prefer to receive expert advice regarding SEO, reach out to freelancers or agencies offering Amazon SEO services. They can help you make the right decisions regarding product listing optimization because of their experiences and expertise in the field. Also, they can give insightful ideas and suggestions to maintain your ranking on the SERP.
Humans are highly visual beings, making us lean more toward visual elements, such as photos, videos, infographics, and even GIFs. Even though texts are essential in creating content, visual elements engage more people, especially in e-commerce.
Because buyers cannot see the products personally, they rely on photos and videos to make informed decisions. Besides, photos that are aesthetically pleasing and used in real-life settings encourage more customers to purchase their products. Below are some tips on uploading photos on Amazon.
One of the common Amazon marketing best practices is uploading high-quality photos following the guidelines set by Amazon. Amazon’s A10 algorithm factors the photos in the product listings, prompting sellers to provide high-definition images. If you follow these guidelines accordingly, your ranking will improve as well.
Moreover, providing the buyers with high-quality photos allows them to see the products more clearly. They can zoom in on the photos to check the product’s specific parts and overall appearance. Creative conceptualization and visualization can also be deciding factors for buyers.
Because of these factors, Amazon sellers opt to work with professional photographers specializing in the e-commerce industry. They are already familiar with taking photos properly, considering the background, lenses, and lighting. Additionally, their experiences working with other Amazon sellers have allowed them to know the guidelines needed for SEO.
If your brand is already registered on Amazon, you are qualified to create Enhanced Brand Content (EBC) on your product listing. You can provide more information about your products and include infographics and videos in this section. Because videos are not found on a typical product listing, use this opportunity to create and share videos that can help raise your brand awareness and captivate more customers.
All Amazon SEO tips that you know will become pointless if you have many negative and off-putting product reviews. Because these are social proofs, buyers read them first before checking out. It shows that they are powerful in convincing potential customers to buy or not. Moreover, Amazon’s algorithm also considers product reviews in ranking product listings. Therefore, you must maintain excellent reviews if you want to rank higher.
You can do this by ensuring that your products are high quality, packed properly to avoid damages, and delivered as soon as possible. If your customers like your services, they will likely leave good feedback. In addition, you can place product inserts on the package or send them a message encouraging them to write comments about the item.
As a seller, you already have a lot of tasks on your plate. On top of developing your product or meeting with your team, you still have to learn about Amazon SEO, which changes depending on Amazon’s updates. And someday, you might find yourself not having enough time to learn about how to optimize your Amazon listing.
In this case, it would be best to look for an Amazon SEO expert to help you with your product listing optimization. This is because they are experienced in the field, enabling them to do all tasks related to SEO more efficiently. Also, they are constantly updated with the changes regarding Amazon’s algorithms, allowing them to improve your listings as soon as possible.
As a seller, you must know how to maximize every tool to help boost your sales. You might be unfamiliar with Amazon listing optimization at first, but it is best to learn how to use it and create strategies revolving around how its algorithms work.
If you are unsure how to optimize your product listings, you can reach out to professionals and agencies providing SEO services, like Seller Interactive. We have multiple teams of SEO experts who can guide you through optimizing your product listings.
To get started, you can send us an email at [email protected]m or call us at 1-800-820-3746.
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