The 3 Essential SEO Services Amazon Sellers Need to Increase Sales

October 14, 2020
Written by Ken Zhou

Amazon’s revenue is experiencing a sudden surge from grocery sales and other essential goods in 2020 by 43%. With the current trend, seller competition is at an all-time high. It’s imperative for every seller to get a piece of that revenue pie. The answer? Amazon search engine optimization. Unknown to many, there are three SEO services Amazon sellers need to increase their sales.

First, let’s talk about how Amazon’s A9 search algorithm works. When a buyer starts searching for a product, A9 pulls the relevant results from its catalogue and ranks them according to relevance. An Amazon SEO expert can help you improve your rankings. In fact, every effective marketing strategy in this platform relies heavily on Amazon product SEO. With this in mind, improving your strategy still needs to be based on the three pillars of the A9 search algorithm. Let’s talk about the details, shall we?

  1. Improving the Conversion Rate

Quality is key when crafting  product listings. Your content should offer information that buyers need to know. Amazon prides itself in delivering quality goods to customers efficiently. Your conversion rate relies heavily on factors like competitive prices, reviews, and image quality. 

Study your competitors and emulate (but not copy) their best practices. If you’re not getting good reviews, do some research and find a competitor who’s getting some. If you’re pressed for time, an Amazon SEO agency can do all of that for you using advanced tools and methods.

  1. Boosting the Product’s Relevance

Consistency Branding can be a major factor in improving your search relevance. Customers should be familiar with your brand even when there are other sellers who have the same product. The ideal situation is that your product should come out in the “Sponsored products or related to this item” row because your offers are cheaper or have better conversion rates.

Improve your product descriptions by knowing what buyers want to know about your products. Each part should outline what your product provides, and answer at least most of the buyer’s questions.  You can do this by filling out all the fields required by Amazon. Keywords are very important in improving search relevance, so make sure that the important ones are included in your titles, bullet points, and product descriptions. 

Does the information in your listing answer the questions most customers ask? Do they highlight the correct features? Have you done keyword research? An Amazon SEO company can help you do listing optimization to maximize your selling potential. 

  1. Focus on Customer Satisfaction and Retention

Amazon is the largest e-commerce company in the world because they value their customers above all else. That alone should tell you that while there are various aspects of SEO services Amazon sellers need to know, customer satisfaction is one of the most important aspects to consider. 

The main factors that affect customer satisfaction are Amazon seller feedback and order defect rate (ODR). Good seller feedback touches on three things: quality of the product, answering queries promptly, providing complete and accurate information, and speed of delivery. Being 100% honest about your products can go a long way in improving customer feedback. The chances of getting bad reviews are minimized when customer expectation is in line with the information on your listings.

Many successful sellers can attest that there are no off times when answering customers’ questions about products. A question unanswered might very well mean lost revenue so take time to answer ALL queries in a timely manner. 

Customers are more likely to speak out when they have negative experiences. As a proactive seller, you have to take the initiative and ask them if they liked your products. Many sellers have lost opportunities to get good reviews simply because they failed to follow up on the customer and ask about how customers liked their products. If they have concerns, ask them for the details. It’s vital to know what customers don’t like about your product so you can address their concerns. If a negative review isn’t in line with Amazon’s policies, ask for its removal immediately. Remember, a single bad review can have a cascading effect on your sales.

Conclusion

As an Amazon seller, it’s easy to oversee a lot of things. There are three essential SEO services Amazon sellers need, that’s why getting experts to analyze your products and listings can go a long way in boosting your sales. Contact our SEO experts by emailing us at [email protected] to start getting some positive results.

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