Top 8 Seller Tool Types for Better Amazon Account Management

October 14, 2022
Written by Ken Zhou
businessman using a laptop with different icons related to Amazon account management

Tools are created to help people accomplish their tasks quickly and efficiently. Even though it seems that you can do all your tasks without assistance, using tools can help you save time, energy, and resources. Moreover, they can provide better results than if you were to do things manually.

Especially as an Amazon seller, you would need all the help you can get to keep your Amazon account in good shape and ensure success for your business. Fortunately, there are various types of seller tools that can help you manage your business, from keyword research to Pay-Per-Click (PPC) management.

Some of them are already available on the Amazon Seller Central dashboard, but there are other tools you can purchase yourself if you are looking for more powerful ones. In this blog, you will learn the top eight types of seller tools that you can use to aid your common Amazon management struggles and finish your tasks easily.

1. Product research tools

Whether you admit it or not, choosing which products to offer or launch in your Amazon store is difficult. This is because you must consider many factors before selling new products or modifying your current ones, such as market saturation and customer needs and wants. If you are not familiar with these factors, you might waste your money and lose potential sales.

So to guide you in making the right move for your brand, you must invest in the right product research tool. It should provide you with data-backed customer insights, detailed product statistics, price history, and other comprehensive data that can help you make informed decisions. With this data at your disposal, you can be confident before looking for or speaking with a manufacturer or supplier.

Some notable tools: Helium 10, Zoof, Jungle Scout, Seller App, Unicorn Smasher

2. Keyword research and analysis tools

Any successful Amazon seller knows that keyword research and analysis are essential to driving organic or inorganic traffic to their listing. But because Amazon constantly changes its search engine optimization (SEO) and PPC algorithms, you might find it challenging to keep up with the latest updates. That's where keyword research and analysis tools come in.

These tools can help you identify new and high-ranking keywords, track changes in keyword popularity, and optimize your listings. In addition, they can provide performance metrics on your and your competitors' keywords. As a result, they are an invaluable tool for any Amazon seller who wants to stay ahead of the competition, like you.

Some notable tools: SEMrush, Ahrefs Keyword Explorer, Google Keyword Planner, Keyword Tool, Moz Keyword Explorer

3. Inventory management tools

As you already know, your inventory can make or break your sales. Having too much stock can tie up your capital and lead to high storage fees, while having too little stock can result in lost sales, disappointed customers, and low ranking in the search engine results pages (SERPs).

There are various inventory management tools available for your use, from simple spreadsheets to more sophisticated cloud-based systems. Despite this, the right tool for your business depends on multiple factors. These include the size of your inventory, the frequency of its changes, and the selling platforms you use.

However, all inventory management software shares some basic features, such as tracking stock levels, setting reorder points, and generating reports. With the help of these tools, you can ensure that your business always has the supplies it needs to meet customer demand.

Some notable tools: Zoho Inventory Management, QuickBooks Commerce, InventoryLab, Ordoro, SkuVault

4. Competitor analysis tools

Regardless of your business, it's important to keep an eye on your competition. After all, they may take market share away from you or offer a better product or service at a lower price. Especially since you are selling on Amazon, where there are almost 2 million active sellers, you must find ways to stand out from the competition to gain more market share.

But how can you check out how your competitors are doing or performing? One way is to use competitor analysis tools. These tools allow you to track your competitors' online activity, see what keywords they're targeting, and get an idea of their advertising budget. Additionally, competitor analysis tools can help you identify any weaknesses in your own business so that you can make the necessary changes.

But if you find it challenging to interpret the results, hiring an account manager for Amazon will be best for you. They can also help you think of solutions to address your pressing problems.

Some notable tools: ZonGuru, AMZ Tracker, Sellics, Owler, SE Ranking

laptop showing different business performance metrics

5.  Repricing tools

Because customers often consider the product's price before purchasing, pricing your products competitively is key to success on the platform. But with hundreds or even thousands of products in your catalog, manually keeping track of their prices and adjusting them can be a huge time drain. In this situation, you should consider getting repricing tools.

Repricing tools, sometimes called pricing tools, are software programs that automatically monitor your competitor's prices and adjust your prices accordingly. With this, you can ensure that your prices are always competitive, guaranteeing more sales.

Moreover, many repricing tools also offer features such as price history tracking and margin analysis. These can give you valuable insights into your pricing strategy to stand out from the competition. 

Some notable tools: BQool, Aura, RepricerExpress, Seller Snap, Teikametrics

6. PPC management tools

Whether you are a new or experienced seller, PPC ads help increase your visibility in the Amazon marketplace. This is why other Amazon sellers tend to run campaign ads on multiple products, which is challenging to manage without a tool or an Amazon advertising specialist's help.

Even though Amazon's very own Campaign Manager is helpful, its features might be limited if you run several campaigns. So, looking for a powerful and comprehensive Amazon PPC management tool would be best. It should help you set up, monitor, manage, and optimize all your Amazon PPC ads more conveniently.

Moreover, it should help you automate your workflows, especially in adjusting bids and managing keywords. But it would also help to look for a tool that allows you to manage your ads across multiple platforms.

Some notable tools: Helium 10, Sellics by Perpetua, BidX, Sellozo, PPC Entourage

7. Refund and reimbursement tools

No Amazon seller delights with handling product returns because they would also have to deal with refunds and reimbursements. Refunds are money returned to dissatisfied customers, while reimbursements are the ones Amazon gives to sellers if the situation meets the criteria.

Because these two do not help the brand's sales grow, many sellers tend to neglect them and forget about their reimbursements, which take a long time to arrive. So if you sell many products and receive multiple product returns, you should look for the right tool to help you keep track of your refunds and reimbursements to avoid losing more money.

Some notable tools: Refund Retriever, Rebaid, AMZReimburse, Helium 10's Refund Genie, Refundly

8. Feedback and review management tools

On Amazon, customers can give Seller Feedback and Product Reviews. They allow not only customers to communicate their satisfaction or discontent with their purchases but also sellers to improve their customer service to meet expectations.

Therefore, they are crucial to maintaining a good account standing and increasing sales. For example, customers would prefer to purchase from a brand with more reviews if yours don't have enough product reviews.

But you can resolve your lack of reviews with the help of feedback and review management tools. They will automatically send review requests to Amazon customers who recently purchased from your store. Also, some tools will notify you of negative feedback or reviews so that you can address them immediately.

Some notable tools: FeedbackExpress, AMZFinder, FeedbackFive, SageMailer, xSellco

Take the Next Step

Managing your Amazon Seller Central account is challenging for sellers like you. Because of this, Amazon and other developers created different kinds of tools that can help with your daily account management woes. These tools are meant for product research, keyword research and analysis, inventory management, and competitive analysis.

Additionally, you should take advantage of repricing, PPC management, refund and reimbursement, and feedback and review management tools. While these tools are helpful, you might not be well-equipped to use them effectively.

Therefore, it would be best to look for Amazon management services from reputable companies, like Seller Interactive. They have highly skilled and experienced account managers who can help you run your Amazon business as smoothly and efficiently as possible.

Book a call now to learn more about their Amazon services.

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