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Last updated on November 28th, 2022
Written by Ken Zhou
Have you wondered how Amazon recommends products to you when you search for them? For example, even if you only put “shoes” on your search query, they are most likely to recommend boots or platform shoes, both of which are very specific types of shoes.
The answer is Amazon product listing optimization.
As an Amazon seller, you should be well-versed in optimizing your listings. Thus, this article will answer the question “What is Amazon listing optimization?” and discuss the top mistakes most sellers make when they optimize their listings.
They say there is always room for improvement and growth in business. That is true, especially if you're still new to selling on Amazon.
However, it will also be helpful to get your listing right the first time around. Imagine your product listings as your shop’s display window. You attract potential customers based on how well you present your listings.
Do keep in mind that you're not the only business owner selling on Amazon. You are competing with millions of storefronts. So aside from showcasing your listings through images, you should know how to work around Amazon's A10 algorithm to get your products to rank.
Your listings will be more visible when you rank high for a certain keyword. In return, this translates to leads and sales. So aside from setting up your Amazon Seller account,getting your listings right is one of the foundations of your success on the platform.
You must have come across various articles about the best listing optimization practices. But what mistakes are you prone to make when optimizing your listings?
We've compiled the top four mistakes most sellers commit, so check them out and try to avoid making them.
Most sellers make their product titles as specific as possible. Although it's important to be detailed about your listings' key features, Amazon recommends a title length of fewer than 80 characters, so you should utilize this character count the best way possible.
For example, instead of listing “Cute, fluffy, washable, and colorful stuffed animals for kids toys and sleeping,” a more specific title can be “Cute Unicorn Stuffed Toys Birthday Gift For Kids.” This way, you can properly communicate what the product is about and add a keyword about what occasion this will serve as a great buy.
How to turn this around: Incorporate your brand name and the high-ranking keyword you want to rank for in your product title.
Make sure that you don't cram all keywords even if they don't make sense. Amazon recognizes this as keyword stuffing, one of the common mistakes sellers make when optimizing their product listings. Leave the rest of the important details about your products in the description.
Aside from the product title, you have the chance to be more detailed about the products you're selling through the key features area. These are extra spaces wherein you can incorporate your keywords naturally.
Most sellers fail to maximize this space by not emphasizing the product's selling points. As a result, the copywriting may be too weak, or the content may be too long to read.
How to turn this around: Know your products' exact key selling points. Most Amazon sellers struggle to highlight their products' key features because they do not understand and therefore cannot point out what sets them apart from other brands.
You have five bullet points at most to write about why your audience should buy your product. If you or your team is not great at writing copies, you can work with an Amazon product listing optimization service. Aside from experience, they know how to create listings that convert leads into sales.
Some sellers discuss every detail about the product in the key features area instead of just talking about its main selling point. They think that putting everything in the features area will significantly boost their sales.
However, doing this will leave your product description area blank. When you fail to elaborate on what your products can do, you leave your audience unconvinced about buying your product.
If you're a new Amazon seller, you are most likely not familiar with creating product listings. However, you have to address this to get orders as soon as your listings go live.
How to turn this around: Make sure to incorporate related keywords naturally. You would not want to overstuff this part with senseless keywords.
Extensively describe your products in 2,000 characters. Make your listings more relatable by associating them with the needs of your customers. Answer the question "Why should I buy this product?" and work from there!
If you think you don’t have the right skill set to achieve this, it’s best to hire the best Amazon listing optimization service instead.
Aside from the texts on your product listings, another important component is the images associated with them.
Most sellers think that shooting product images are a piece of cake. However, Amazon is strict about the photos you can upload. One major reason why sellers get flagged is they do not read much about the image guidelines. As a result, their images are unclear or contain other products that may be mistaken for what's truly associated with the listings.
How to turn this around: Make sure the product is in 85% of the image frame and shot against a white background. Resize your photos to 1500 × 1500 pixels post-production. You can also make them more eye-catching by adding lifestyle images that depict how your audience can use your products in real life.
Pro tip: Most sellers don't know how to incorporate SEO into their product images. They do not even know it's possible to optimize these images.
You can definitely take advantage of this additional optimization step. It’s easy to do too! Simply rename your images' file names to the keywords you used on your listings. This way, you associate your images to the keywords, which will make you more searchable.
We definitely get the thrill and excitement of launching your listings, but it pays to wait and make sure you iron out your plans.
Before launching your products, you should focus on Amazon product listing optimization first. This way, you can take advantage of the traffic brought by the product launch and the organic searchability brought by SEO.
Are you still not sure how you can properly optimize your listings? Work with the best Amazon listing optimization service! At Seller Interactive, we know what to do to get your listings to rank. Take this opportunity to focus on the other aspects of your business, such as fulfillment and shipping, while we optimize your listings for you!
Shoot us a message today at [email protected] and learn how you can avoid these costly mistakes when creating your product listings!
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