Last updated on November 7th, 2023
With millions of sellers fighting to be on the first pages of the search results to grab customers' attention, standing out is more crucial than ever. If you're an experienced Amazon seller looking to scale your business, you must learn how to add videos to Amazon listings as they can be a huge game-changer.
Videos enrich the customer experience and provide a dynamic way to showcase your products, leading to increased conversions and sales. You can elevate your Amazon business by leveraging the power of visual content and giving your customers a more interactive shopping experience.
Let us walk you through the process of adding videos to your Amazon listings in seven straightforward steps.
Uploading videos to your listings offer multiple advantages: it builds credibility, educates customers, increases conversion rates, boosts your Amazon SERP ranking, and makes you stand out against competitors. Let’s get into the details below.
Uploading videos to your Amazon product detail page offer visual proof of product quality and functionality. This instills consumer trust and encourages more confident purchasing decisions.
Adding in-depth demonstrations and how-to videos to your Amazon product detail page educates customers, making it easier for them to understand the product's features and benefits.
By engaging customers visually, clarifying product features, and reducing uncertainties that may hinder the buying decision, your Amazon product detail page can significantly increase sales and conversion rates.
Amazon's algorithm considers user engagement on your product page when determining product visibility. When customers are engaged, they can decide to buy much quickly. Adding videos to your Amazon product detail page can engross potential customers, giving you additional sales and boosting your SERP ranking.
Uploading product videos to your listings sets you apart from competitors by offering a richer, more interactive shopping experience that can sway customers in your favor.
Now that you know the benefits of adding videos on Amazon, let’s check out the seven steps on how to upload some for your product listings.
Creating Enhanced Brand Content, now known as A+ Content, is common among Amazon sellers who want to make their listings stand out. It is a feature that allows registered brand owners to enhance their product listings using detailed and visually rich content such as enhanced images, comparison charts, and product descriptions. The feature is designed to improve customer engagement, interest, and ultimately increase sales on the Amazon platform.
A+ Content has two types: Regular A+ Content and Premium A+ Content. If you are looking into adding video content, Premium A+ is the way to go. The additional costs you invest is worth it because of the additional features it has as compared with the Regular A+ Content.
| Regular A+ Content | Premium A+ Content |
Before uploading videos to your Amazon product listings, take note of Amazon's video guidelines.
It is when you create high-quality, engaging content that catches customers’ attention can you drive sales. So, check out the different types of videos and the strategies below to ensure you are creating compelling videos.
You will attract more customers if you add product-related video shorts on your listing that are relevant to their experiences or answer their queries about your products. To do that, here are the types of videos you should upload.
Creating a product highlights video for your Amazon listing can be a game-changer. This video showcases your product’s key features, benefits, and uses, offering potential customers a quick yet comprehensive understanding of your product. It enhances user engagement and builds credibility.
Creating explainer videos like a product demonstration for your Amazon listing offers invaluable insights into how your product functions in real-world scenarios. This visual guide educates potential buyers and builds trust by transparently showcasing your product's capabilities, ultimately leading to higher conversion rates and customer satisfaction.
Incorporating a customer testimonial video into your Amazon listing adds a layer of social proof that text reviews can't match. Real customers sharing positive experiences can significantly build credibility and trust, influencing potential buyers to choose your product over competitors.
Creating competitor comparison videos for your Amazon listing can be a strategic move. It lets you directly showcase how your product outperforms rivals in key areas, compelling potential buyers to choose your offers.
Retailers, brand owners, and third-party sellers like you can be a step ahead of other sellers when you’ve top-quality videos to upload . In creating such videos, here are the steps to ensure your products stand out.
Using a high-quality camera is essential for creating compelling videos for your Amazon listings. Superior image quality captures all the details and offers a more professional look, enhancing the viewer's experience.
Good lighting is crucial when creating high-quality videos for your Amazon listings. Proper illumination eliminates shadows and highlights your product's key features, making the video visually appealing.
Adding captions and text content to your Amazon videos enhance viewer comprehension and accessibility. Well-placed text can emphasize key product features, while captions ensure your message reaches those who watch without sound.
Keeping your Amazon product videos short and snappy is essential for maintaining viewer attention. A concise, well-paced video that gets straight to the point is more likely to engage potential customers and convey key information effectively.
Including only factual information in your Amazon product videos is crucial for building trust and credibility. You can also ward off negative reviews because you did not share misleading or exaggerated claims just to get a sale.
For more tips, you can check this video out:
The third step in adding a video to your listing involves logging in to your Amazon Seller Central account. Access Seller Central using your login credentials to navigate the platform where you'll upload your high-quality video to enhance your product listing.
Once logged in, locate the Inventory tab on the main menu. This tab lets you manage all your product listings. Choose the specific product you want to optimize and look for the option to add multimedia content. You can also add new products, edit existing listings, and upload more video content.
The fifth step in adding a video to Amazon listing is identifying which product would most benefit from visual enhancement. Knowing where to allocate your video resources is crucial for maximizing impact. Check out these tips on choosing the listing to enhance using videos:
Meanwhile, it's important to be aware that Amazon restricts the types of videos you can upload to product listings because of these reasons:
Always adhere to Amazon's guidelines to ensure your product video remains live and effective.
The sixth step involves uploading your video to the chosen Amazon product detail page. In Seller Central, navigate to the specific product listing and look for the 'Upload Video' button. During uploading, use a keyword optimized title, description, and tags using relevant keywords that can help your listing rank.
The final step is reviewing, publishing, and managing your product video on the Amazon product listing. After the upload, Amazon may take up to 72 hours to review the video to check for compliance with content guidelines. Check your product detail pages for the video thumbnail to confirm the successful addition. Regularly update and manage your videos to keep content fresh and relevant.
To add video to Amazon listings, login to Amazon Seller Central and navigate to the Inventory tab. Select the product listing you want to enhance, then upload your video. Ensure the video meets Amazon's guidelines for format and content before publishing.
Product videos offer multiple advantages, from building credibility and educating online shoppers to increasing conversion rates and boosting Amazon's search results rankings. We hope this comprehensive guide outlining the seven-step process to add videos to their product listings will help you in achieving the benefits of having videos on your Amazon listing.
Leverage the power of videos to enhance your listings and improve sales—partner with us here at Seller Interactive for Amazon listing optimization services.
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